{"id":53,"date":"2020-12-02T06:40:50","date_gmt":"2020-12-02T06:40:50","guid":{"rendered":"https:\/\/craighordlow.com\/?page_id=53"},"modified":"2026-08-09T04:32:13","modified_gmt":"2026-08-09T04:32:13","slug":"about","status":"publish","type":"page","link":"https:\/\/craighordlow.com\/index.php\/about\/","title":{"rendered":"About Craig Hordlow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"53\" class=\"elementor elementor-53\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b41b60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b41b60\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13bcea55\" data-id=\"13bcea55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afb8f0a elementor-widget elementor-widget-text-editor\" data-id=\"afb8f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>(<a href=\"https:\/\/craighordlow.com\/wp-content\/uploads\/2026\/08\/Craig-Hordlow-Resume-2024-Mktg-Onc1-1.pdf\" target=\"_blank\" rel=\"noopener\">resume available here<\/a>)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36debac3 elementor-widget elementor-widget-text-editor\" data-id=\"36debac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I began doing SEO in &#8217;98, the year I founded San Francisco based Community Musician (with the grace and support of Craig Newmark of Craigslist.org).<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":2103,\"sizeSlug\":\"medium\",\"align\":\"right\"} --><\/p>\n<figure class=\"wp-block-image alignright size-medium\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-16198 size-medium\" src=\"https:\/\/craighordlow.com\/wp-content\/uploads\/2026\/08\/2026_Semi-formal-277x300.png\" alt=\"Craig Hordlow headshot\" width=\"277\" height=\"300\" title=\"| Craig Hordlow\" srcset=\"https:\/\/craighordlow.com\/wp-content\/uploads\/2026\/08\/2026_Semi-formal-277x300.png 277w, https:\/\/craighordlow.com\/wp-content\/uploads\/2026\/08\/2026_Semi-formal-944x1024.png 944w, https:\/\/craighordlow.com\/wp-content\/uploads\/2026\/08\/2026_Semi-formal-768x833.png 768w, https:\/\/craighordlow.com\/wp-content\/uploads\/2026\/08\/2026_Semi-formal-1417x1536.png 1417w, https:\/\/craighordlow.com\/wp-content\/uploads\/2026\/08\/2026_Semi-formal-1889x2048.png 1889w, https:\/\/craighordlow.com\/wp-content\/uploads\/2026\/08\/2026_Semi-formal.png 1911w\" sizes=\"(max-width: 277px) 100vw, 277px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In 2004, I co-founded San Francisco marketing agency Red Bricks Media (&#8220;RBM&#8221;). While still working in my living room, RBM entered a performance marketing competition Adobe Systems held in order to select an agency for all of its digital marketing (~$45 million \/ yr ad spend). RBM won that contest, beating the largest multinational agencies. I grew RBM to 72 employees with offices in SF, NYC, and Hong Kong. I led the strategy for Adobe, Hearst Publishing, SanDisk, Sony Pictures, and many other big brands.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>I began teaching marketing at AcademyX in 2006, where I started each course by jokingly telling students, &#8220;<em>a great marketer is deep enough to have profound insight into human nature, but shallow enough to use it for financial gain<\/em>&#8220;.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>I truly love marketing, but I&#8217;m also passionate about the sciences.\u00a0 I studied molecular biology in college, and invest in early stage biotech companies (metabolic and bioelectric elucidations are my thing).\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>My other great love is songwriting (and writing poetry). When I was 13, I began studying guitar with a session player in NY who backed great jazz musicians such as Ella Fitzgerald. I was a music minor in college, and studied classical composition privately for four years with Jerry Gerber in San Francisco.<\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">I&#8217;ve been nearing completion of an album &#8211; you can <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff;\" href=\"https:\/\/craighordlow.com\/index.php\/instrumental-tracks\/\">listen to what we&#8217;ve finished so far and read lyrics here<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">. We&#8217;re about to record vocals (with special guests).<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">The SEO nerd in me feels compelled to share this with you:<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":11221,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"577\" height=\"87\" class=\"wp-image-11221\" src=\"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/10\/Music-That-Humiliates-My-Mother.png\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\" srcset=\"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/10\/Music-That-Humiliates-My-Mother.png 577w, https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/10\/Music-That-Humiliates-My-Mother-300x45.png 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Stay tuned.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea8aa62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea8aa62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6aea0e2\" data-id=\"6aea0e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b367344 elementor-widget elementor-widget-text-editor\" data-id=\"b367344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>See my <a href=\"https:\/\/www.pinterest.com\/chordlow\/\" target=\"_blank\" rel=\"noopener\">Craig Hordlow pinterest<\/a> page and <a href=\"https:\/\/pin.it\/5RCR3TLar\" target=\"_blank\" rel=\"noopener\">elf boards<\/a> and painting &#8220;<a href=\"https:\/\/pin.it\/4HTElsujl\" target=\"_blank\" rel=\"noopener\">Craig Hordlow with a Pearl Earring<\/a>&#8220;<\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>(resume available here) I began doing SEO in &#8217;98, the year I founded San Francisco based Community Musician (with the grace and support of Craig Newmark of Craigslist.org). In 2004, I co-founded San Francisco marketing agency Red Bricks Media (&#8220;RBM&#8221;). While still working in my living room, RBM entered a performance marketing competition Adobe Systems held in order to select an agency for all of its digital marketing (~$45 million \/ yr ad spend). RBM won that contest, beating the largest multinational agencies. I grew RBM [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"class_list":["post-53","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/pages\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":27,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/pages\/53\/revisions"}],"predecessor-version":[{"id":16208,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/pages\/53\/revisions\/16208"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}