{"id":10008,"date":"2023-06-21T14:53:45","date_gmt":"2023-06-21T14:53:45","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/"},"modified":"2023-06-21T14:53:45","modified_gmt":"2023-06-21T14:53:45","slug":"facebook-lead-gen-ads-instant-forms-vs-website-conversions","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/","title":{"rendered":"Facebook lead gen ads: Instant forms vs. website conversions"},"content":{"rendered":"<p>Are you looking to get more leads for your business on <a href=\"https:\/\/searchengineland.com\/facebook-a-content-marketing-guide-389490\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>? <\/p>\n<p>While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right optimization in your campaign.<\/p>\n<p>This article tackles the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead generation ads.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#Instant_forms_vs_website_conversions_in_Facebook_ads\" >Instant forms vs. website conversions in Facebook ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#When_to_use_instant_forms_vs_website_conversions\" >When to use instant forms vs. website conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#How_to_set_up_Facebook_lead_generation_ads\" >How to set up Facebook lead generation ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#Creating_the_instant_form\" >Creating the instant form<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#Step_1_Go_to_the_Business_Suite_and_select_Lead_Ads_forms_from_the_menu\" >Step 1: Go to the Business Suite and select Lead Ads forms from the menu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#Step_2_Select_Create_form\" >Step 2: Select Create form<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#Step_3_Add_information_for_your_form\" >Step 3: Add information for your form<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#Step_4_Select_Publish\" >Step 4: Select Publish<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#Creating_the_Facebook_ad\" >Creating the Facebook ad<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#Step_1_Go_to_the_Facebook_Ads_Manager_and_select_Create_then_Leads\" >Step 1: Go to the Facebook Ads Manager and select Create then Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#Step_2_Name_your_campaign\" >Step 2: Name your campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#Step_3_Choose_website_conversions_or_instant_forms_at_the_ad_set_level\" >Step 3: Choose website conversions or instant forms at the ad set level<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#Step_4_Set_up_your_targeting_budgeting_and_placement\" >Step 4: Set up your targeting, budgeting, and placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#Step_5_Create_your_Facebook_ad\" >Step 5: Create your Facebook ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#Step_6_Make_sure_youve_selected_the_correct_instant_form_or_pixel\" >Step 6: Make sure you\u2019ve selected the correct instant form or pixel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/21\/facebook-lead-gen-ads-instant-forms-vs-website-conversions\/#Step_7_Click_%E2%80%98Publish\" >Step 7: Click \u2018Publish\u2019<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Instant_forms_vs_website_conversions_in_Facebook_ads\"><\/span>Instant forms vs. website conversions in Facebook ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your first step in setting up lead gen ads is understanding which type of campaign you want to run. There are two main types within the \u201cLeads\u201d campaign objective in the Meta platform:<\/p>\n<p>Instant forms.<\/p>\n<p>Conversions.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>(In my opinion, the Messenger or Calls conversion options are not quite as effective at the time of this writing.)\u00a0<\/p>\n<p>The biggest difference is that instant forms happen all on Facebook. This ad will look just like any ad but you will see the <em>Form on Facebook<\/em> designation on the ad.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>When you click the <em>Sign up<\/em> button (or the call to action you used), you will get a popup box that allows you to add your name, email, and whatever fields the advertiser has requested.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>A nice feature of the instant form is that the name, email, and phone number fields are pre-filled with the person\u2019s information from Facebook, so the user doesn\u2019t have to type that information in.\u00a0<\/p>\n<p>This can lead to better leads since it doesn\u2019t require typing on a mobile phone, and you know you are getting the correct phone number and email address. The user can edit that information before submitting it if needed.<\/p>\n<p>With a conversions ad, you send the traffic <strong>off<\/strong> Facebook and to your website, which has your Facebook Pixel installed.\u00a0<\/p>\n<p>You must install your Facebook pixel to make the conversion ad track properly.<\/p>\n<p>You also need to have a \u201cthank you\u201d page where you can install the lead pixel standard event code.\u00a0\u00a0<\/p>\n<p>Facebook will track a conversion from an ad any time someone clicks on your ad (or views your ad if you have the View attribution also selected) and then lands on the \u201cthank you\u201d page.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_to_use_instant_forms_vs_website_conversions\"><\/span>When to use instant forms vs. website conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you don\u2019t have a landing page but want to collect leads, the lead generation ad is a perfect solution.\u00a0<\/p>\n<p>You can redirect to a website or even have a <em>Call now<\/em> button after someone has completed the form.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>One downside to the instant forms is that you must manually download the leads from the lead ad forms section of your Facebook Page in the Business Suite area. <\/p>\n<p>You can pay for a tool like Zapier to automate the process and send the leads to your email or CRM as they arrive.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>If you have a website \u2013 or a \u201clanding page\u201d or \u201csqueeze page\u201d \u2013 that you want the traffic to go to, then you need to select the conversion ad as long as you can install the Facebook pixel.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>If you can\u2019t redirect to the \u201cthank you\u201d page after someone submits their information, you may be able to install the pixel on a button click but you will have to either check with your web developer or know how to install that on your own.<\/p>\n<p>You may also want to test an instant form ad and a website conversion ad to see which gives you better results.\u00a0<\/p>\n<p>Typically, I find that the instant form ads can give you cheaper leads but the website conversion ads can give you higher quality leads because of higher intent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_set_up_Facebook_lead_generation_ads\"><\/span>How to set up Facebook lead generation ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating lead generation ads is similar for both instant forms and website conversion ads but there are a few key differences that I will outline for each.<\/p>\n<p><strong>Steps for instant forms:<\/strong><\/p>\n<p>Create the lead form (under <em>Instant forms<\/em>) in the Business Suite area of the Facebook Page. You can also create this within the Ads Manager as you create the ad but I think it\u2019s a little easier to do it ahead of time.<\/p>\n<p>Connect the lead form to Zapier if desired for automation.<\/p>\n<p>Create the leads ad and select that lead form.<\/p>\n<p><strong>Steps for website conversion ads:<\/strong><\/p>\n<p>Add the main base Facebook pixel code to your landing page.<\/p>\n<p>Add both the base pixel and the standard event codes to your \u201cthank you\u201d page (typically, people choose <em>Lead<\/em> as the standard event).<\/p>\n<p>Create the leads ad and send the traffic to your landing page, optimizing around the lead pixel.<\/p>\n<p>I will show you the flow of creating a lead generation ad and highlight the differences along the way.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_the_instant_form\"><\/span>Creating the instant form<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Below are the steps for creating an instant form in the Business Suite. (The steps are similar if you do it within the Ads Manager)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Go_to_the_Business_Suite_and_select_Lead_Ads_forms_from_the_menu\"><\/span>Step 1: Go to the Business Suite and select <em>Lead Ads forms<\/em> from the menu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can access it directly <a href=\"https:\/\/business.facebook.com\/latest\/instant_forms\/forms\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.\u00a0\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Select_Create_form\"><\/span>Step 2: Select <em>Create form<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You will see a popup asking if you want to create a new form or duplicate an existing one. Select <em>New form<\/em> and then <em>Next<\/em>.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Add_information_for_your_form\"><\/span>Step 3: Add information for your form<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First, name your form. Use a clear name for what you are offering to easily choose it when you create the ad.\u00a0<\/p>\n<p>For example, use a descriptive name for a special lead magnet, free call, coupon, or other special freebie.<\/p>\n<p>You will need to expand each section to:<\/p>\n<p>Add the headline and text for the popup (<em>Intro<\/em>).<\/p>\n<p>Select what information you want to get from the user (<em>Questions<\/em>).<\/p>\n<p>Set your privacy policy and what you want to happen after completing the form (i.e., stay on Facebook, go to your website, or call now).<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Select_Publish\"><\/span>Step 4: Select <em>Publish<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once your instant form looks the way you want in the preview section, you can publish the form.\u00a0<\/p>\n<p>You cannot edit it after it publishes, so save it as a draft if you want to make changes. But it must be published to use in ads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_the_Facebook_ad\"><\/span>Creating the Facebook ad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Go_to_the_Facebook_Ads_Manager_and_select_Create_then_Leads\"><\/span>Step 1: Go to the Facebook Ads Manager and select <em>Create<\/em> then <em>Leads<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can access the Ads Manager directly <a href=\"https:\/\/adsmanager.facebook.com\/adsmanager\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>When you select <em>Continue<\/em>, you will see the campaign, ad set, and ad structure.\u00a0\u00a0<\/p>\n<p>You may be prompted to do a \u201cStreamlined\u201d setup but choose Manual so that you can select the options you want.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Name_your_campaign\"><\/span>Step 2: Name your campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Give your campaign a meaningful name so it&#8217;s easy to read your reports, then select <em>Continue<\/em>.\u00a0<\/p>\n<p>I like to also add the type of optimization in my campaign name so it\u2019s clear to me. Then select <em>Next<\/em>.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Choose_website_conversions_or_instant_forms_at_the_ad_set_level\"><\/span>Step 3: Choose website conversions or instant forms at the ad set level<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At the ad set level, you will choose whether you want to send people to the website for website conversion ads or if you have created an instant form, you\u2019ll select the instant form conversion location.<\/p>\n<p>If you have chosen the website option, you must choose the <em>Pixel<\/em> and <em>Conversion Event<\/em> at this stage.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Set_up_your_targeting_budgeting_and_placement\"><\/span>Step 4: Set up your targeting, budgeting, and placement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For the scope of this article, I won\u2019t go into all the steps of your ad targeting, budget and placement.<\/p>\n<p>But you will complete those steps at the ad set level and then select the <em>Next<\/em> button to create your ad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Create_your_Facebook_ad\"><\/span>Step 5: Create your Facebook ad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The ad text, images and headline will be exactly the same in each case.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Make_sure_youve_selected_the_correct_instant_form_or_pixel\"><\/span>Step 6: Make sure you\u2019ve selected the correct instant form or pixel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have selected the instant form option, the default will typically be the most recent one you\u2019ve created.\u00a0\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Website conversion ads will have the website address as the destination and you should also ensure you\u2019ve selected the right Facebook pixel.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>You can see in these two examples that the ad itself can look exactly the same.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Click_%E2%80%98Publish\"><\/span>Step 7: Click \u2018Publish\u2019<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you are done setting up the ad, you can click Publish and your ad will go into the Review process.<\/p>\n<p>Both types of ads have pluses and minuses. What is important is to test what works for your business and balance the lead volume vs. quality.\u00a0<\/p>\n<p>Facebook is an amazing tool for lead generation. Both options can generate high-quality leads for your business.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/facebook-lead-gen-ads-instant-forms-vs-website-conversions-428405\" target=\"_blank\" rel=\"noopener\">Facebook lead gen ads: Instant forms vs. website conversions<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Are you looking to get more leads for your business on Facebook? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right optimization in your campaign. This article tackles the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead generation ads. Instant forms vs. website conversions in Facebook ads Your first step in setting up lead gen ads is [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10008","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10008"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10008\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}