{"id":10020,"date":"2023-06-22T12:54:44","date_gmt":"2023-06-22T12:54:44","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/06\/22\/seo-during-website-development-and-post-launch-key-considerations\/"},"modified":"2023-06-22T12:54:44","modified_gmt":"2023-06-22T12:54:44","slug":"seo-during-website-development-and-post-launch-key-considerations","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/06\/22\/seo-during-website-development-and-post-launch-key-considerations\/","title":{"rendered":"SEO during website development and post-launch: Key considerations"},"content":{"rendered":"

Building a website or changing platforms involves plenty of moving parts. One crucial step is setting the site up for success in search engines.\u00a0<\/p>\n

But after their new website goes live, some brands make a costly mistake \u2013 neglecting to develop an ongoing SEO<\/a> strategy.\u00a0<\/p>\n

\u201cWe integrated SEO into our site during development, so we don\u2019t need an ongoing program\u201d is a common misconception.\u00a0<\/p>\n

They assume the initial setup was enough and rely on the content or social media team to handle the rest.\u00a0However, this approach is similar to having a new lawn. <\/p>\n

While it may look great initially, it will gradually lose its appeal without regular maintenance like mowing and fertilizing. Moreover, if your neighbor (i.e., a competitor) tends to their lawn properly, it will look even better.<\/p>\n

This article breaks down some key steps during the website development (or replatform) phase and why the SEO process needs to be ongoing.\u00a0<\/p>\n

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