{"id":10034,"date":"2023-06-22T18:46:47","date_gmt":"2023-06-22T18:46:47","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/06\/22\/5-things-musicians-get-wrong-about-advertising-music-marketing-blog\/"},"modified":"2023-06-22T18:46:47","modified_gmt":"2023-06-22T18:46:47","slug":"5-things-musicians-get-wrong-about-advertising-music-marketing-blog","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/06\/22\/5-things-musicians-get-wrong-about-advertising-music-marketing-blog\/","title":{"rendered":"5 Things Musicians Get Wrong About Advertising Music Marketing Blog"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/22\/5-things-musicians-get-wrong-about-advertising-music-marketing-blog\/#5_Things_Musicians_Get_Wrong_About_Advertising\" >5 Things Musicians Get Wrong About Advertising<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/22\/5-things-musicians-get-wrong-about-advertising-music-marketing-blog\/#%E2%80%9CI_shouldnt_have_to_advertise_my_music_Ive_already_spent_so_much_money_to_MAKE_the_music%E2%80%9D\" >\u201cI shouldn\u2019t have to advertise my music; I\u2019ve already spent so much money to MAKE the music.\u201d\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/22\/5-things-musicians-get-wrong-about-advertising-music-marketing-blog\/#%E2%80%9CBut_ads_are_icky_I_dont_want_to_be_seen_as_transparently_ambitious_My_favorite_band_doesnt_have_%E2%80%98Sponsored_on_its_posts%E2%80%9D\" >\u201cBut ads are icky. I don\u2019t want to be seen as transparently ambitious. My favorite band doesn\u2019t have \u2018Sponsored\u2019 on its posts!\u201d\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/22\/5-things-musicians-get-wrong-about-advertising-music-marketing-blog\/#%E2%80%9CFine_but_I_shouldnt_have_to_pay_all_that_ad_money_to_giant_evil_tech_companies%E2%80%9D\" >\u201cFine, but I shouldn\u2019t have to pay all that ad money to giant evil tech companies!\u201d\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/22\/5-things-musicians-get-wrong-about-advertising-music-marketing-blog\/#%E2%80%9CIm_a_musician_not_a_film_director_and_movie_star_Why_do_I_have_to_be_good_at_making_videos_now_People_should_just_respond_to_the_sounds%E2%80%9D\" >\u201cI\u2019m a musician, not a film director and movie star. Why do I have to be good at making videos now? People should just respond to the sounds.\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/22\/5-things-musicians-get-wrong-about-advertising-music-marketing-blog\/#%E2%80%9CThis_all_sounds_hard_Someone_else_should_do_it_for_me%E2%80%9D\" >\u201cThis all sounds hard. Someone else should do it for me.\u201d\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"5_Things_Musicians_Get_Wrong_About_Advertising\"><\/span>5 Things Musicians Get Wrong About Advertising<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span>In the realm of music marketing, artists often hold misconceptions that hinder their adoption of advertising as a powerful tool. In episode #340 of the DIY Musician Podcast, Chris Robley engages in an insightful conversation with Kyle \u201cCirca\u201d Lemaire from <a href=\"https:\/\/indepreneur.io\/\" target=\"_blank\" rel=\"noopener\">Indepreneur<\/a>. Together, they debunk five statements commonly heard from musicians and set the record straight. By challenging these misconceptions, you can unleash the full potential of music advertising and propel your career to new heights.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CI_shouldnt_have_to_advertise_my_music_Ive_already_spent_so_much_money_to_MAKE_the_music%E2%80%9D\"><\/span>\u201cI shouldn\u2019t have to advertise my music; I\u2019ve already spent so much money to MAKE the music.\u201d\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>While creating music requires an investment, promoting it is equally crucial. Don\u2019t waste all of that hard work you put into creating your music to fall flat without a promotional plan. Advertising allows you to reach a wider audience, attract new fans, and generate buzz around your work. It\u2019s an essential part of building a successful music release strategy.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CBut_ads_are_icky_I_dont_want_to_be_seen_as_transparently_ambitious_My_favorite_band_doesnt_have_%E2%80%98Sponsored_on_its_posts%E2%80%9D\"><\/span>\u201cBut ads are icky. I don\u2019t want to be seen as transparently ambitious. My favorite band doesn\u2019t have \u2018Sponsored\u2019 on its posts!\u201d\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>It\u2019s understandable to have concerns about coming across as overly ambitious or inauthentic. However, advertising doesn\u2019t have to compromise your artistic integrity. When done thoughtfully, ads can be tasteful, creative, and aligned with your unique brand.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CFine_but_I_shouldnt_have_to_pay_all_that_ad_money_to_giant_evil_tech_companies%E2%80%9D\"><\/span>\u201cFine, but I shouldn\u2019t have to pay all that ad money to giant evil tech companies!\u201d\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>While it\u2019s true that advertising <\/span><span>sometimes<\/span><span> involves spending money, it\u2019s important to view it as an investment rather than an expense. The digital landscape provides incredible opportunities to target specific audiences and maximize your ad budget\u2019s effectiveness. Rather than focusing on the platform, shift your perspective to the potential reach and impact your ads can have. With strategic planning and careful targeting, you can optimize your advertising efforts without breaking the bank.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CIm_a_musician_not_a_film_director_and_movie_star_Why_do_I_have_to_be_good_at_making_videos_now_People_should_just_respond_to_the_sounds%E2%80%9D\"><\/span>\u201cI\u2019m a musician, not a film director and movie star. Why do I have to be good at making videos now? People should just respond to the sounds.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>In today\u2019s digital age, visuals play a significant role in capturing attention and engaging audiences. While music remains at the core, creating compelling videos can enhance the overall experience and attract new listeners. It doesn\u2019t mean you have to become a film director overnight. Collaborate with videographers, explore creative concepts, and leverage the power of storytelling to create visually captivating content that complements your music.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CThis_all_sounds_hard_Someone_else_should_do_it_for_me%E2%80%9D\"><\/span>\u201cThis all sounds hard. Someone else should do it for me.\u201d\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>While seeking professional assistance is valuable, it\u2019s crucial for musicians to be actively involved in their own marketing efforts. By learning the basics of advertising and content creation, you gain a deeper understanding of your audience and maintain control over your brand. Collaborating with professionals is beneficial, but being an active participant ensures that your unique voice and vision shine through.\u00a0<\/span><\/p>\n<p><span>While concerns about authenticity, financial investment, and additional skills are valid, understanding the value of advertising and approaching it strategically can yield remarkable results. Embrace the possibilities offered by DIY advertising, experiment with different approaches and collaborators, and find a balance that aligns with your artistic vision. By leveraging the tools and knowledge available, you can navigate the evolving landscape of music marketing and reach a wider audience.<\/span><\/p>\n<p>The post <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/5-things-musicians-get-wrong\/\" target=\"_blank\" rel=\"noopener\">5 Things Musicians Get Wrong About Advertising<\/a> appeared first on <a href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\" rel=\"noopener\">DIY Musician<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>5 Things Musicians Get Wrong About Advertising In the realm of music marketing, artists often hold misconceptions that hinder their adoption of advertising as a powerful tool. In episode #340 of the DIY Musician Podcast, Chris Robley engages in an insightful conversation with Kyle \u201cCirca\u201d Lemaire from Indepreneur. Together, they debunk five statements commonly heard from musicians and set the record straight. By challenging these misconceptions, you can unleash the full potential of music advertising and propel your career to new heights. \u201cI shouldn\u2019t have to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-10034","post","type-post","status-publish","format-standard","hentry","category-music-marketing-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10034"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10034\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}