{"id":10345,"date":"2024-06-29T03:51:08","date_gmt":"2024-06-29T03:51:08","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/"},"modified":"2024-06-29T03:51:08","modified_gmt":"2024-06-29T03:51:08","slug":"seo-consultants-guide-when-to-hire-and-what-to-expect-2","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/","title":{"rendered":"SEO Consultants Guide: When to Hire and What to Expect"},"content":{"rendered":"<p>An SEO consultant helps your business improve search engine rankings. Through services like keyword research, site audits, and on-page SEO. Which can drive organic traffic and generate leads.<\/p>\n<p>They have a good understanding of how search engine algorithms work. And can assist both individuals and businesses with any SEO-related issues they face, answer their questions, and provide guidance on how to improve their search engine rankings.<\/p>\n<p>You can even hire them to take a hands-on approach in managing your SEO efforts.<\/p>\n<p>Some SEO consultants work across multiple industries. While others specialize in specific industries. Like hospitality, healthcare, or B2B SaaS.<\/p>\n<p>SEO consultants come in different forms\u2014they might be freelancers, part of a marketing agency, or full-time professionals who offer consulting services on the side.<\/p>\n<p>Let\u2019s explore how SEO consultants can help your business thrive online.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#What_Does_an_SEO_Consultant_Do\" >What Does an SEO Consultant Do?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#SEO_Strategy\" >SEO Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Keyword_Research\" >Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Technical_SEO\" >Technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#On-Page_SEO\" >On-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Off-Page_SEO\" >Off-Page SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Backlink_Building\" >Backlink Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Brand_Mentions_and_Citations\" >Brand Mentions and Citations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Social_Media_Marketing\" >Social Media Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Local_SEO\" >Local SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Google_Business_Profile\" >Google Business Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Local_Keywords\" >Local Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Customer_Review_Sites\" >Customer Review Sites<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#When_to_Hire_an_SEO_Consultant\" >When to Hire an SEO Consultant<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#You_Dont_Have_the_Budget_for_a_Full-Time_SEO_Professional\" >You Don\u2019t Have the Budget for a Full-Time SEO Professional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Youre_Looking_for_Quick_Guidance\" >You\u2019re Looking for Quick Guidance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Your_In-House_Team_Lacks_Specialized_SEO_Knowledge\" >Your In-House Team Lacks Specialized SEO Knowledge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#You_Received_a_Google_Penalty\" >You Received a Google Penalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Your_Organic_Search_Traffic_Has_Dropped_Drastically\" >Your Organic Search Traffic Has Dropped Drastically<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Your_Growth_Has_Plateaued\" >Your Growth Has Plateaued<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#What_to_Look_for_in_an_SEO_Consultant\" >What to Look for in an SEO Consultant<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Proven_Track_Record\" >Proven Track Record<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Experience\" >Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Transparency_and_Communication\" >Transparency and Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Niche_Expertise\" >Niche Expertise<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#5_Red_Flags_to_Avoid_When_Hiring_an_SEO_Strategist\" >5 Red Flags to Avoid When Hiring an SEO Strategist<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#1_Guaranteed_Results\" >1. Guaranteed Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#2_Unproven_Results\" >2. Unproven Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#3_Cheap_Pricing\" >3. Cheap Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#4_Shady_SEO_Tactics\" >4. Shady SEO Tactics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#5_Predefined_Packages_Orange_Flag\" >5. Predefined Packages (Orange Flag)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#What_to_Ask_SEO_Consultants_Key_Questions_to_Ask_Before_Hiring\" >What to Ask SEO Consultants: Key Questions to Ask Before Hiring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/seo-consultants-guide-when-to-hire-and-what-to-expect-2\/#Find_the_Right_SEO_Consultant_for_Your_Business\" >Find the Right SEO Consultant for Your Business<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Does_an_SEO_Consultant_Do\"><\/span>What Does an SEO Consultant Do?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Strategy\"><\/span>SEO Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO consultants play a pivotal role in crafting and refining your <a title=\"How to Create an Effective SEO Strategy\" href=\"https:\/\/backlinko.com\/seo-strategy\" target=\"_blank\" rel=\"noopener\">SEO strategy<\/a>.<\/p>\n<p>They can:<\/p>\n<p><strong>Review and analyze your current strategy:<\/strong> An SEO consultant will examine your existing SEO efforts to identify strengths, weaknesses, and opportunities for improvement<br \/>\n<strong>Suggest actionable fixes:<\/strong> Consultants provide specific, practical recommendations to enhance your SEO. Including technical optimizations, on-page improvements, and content enhancements.<br \/>\n<strong>Build a comprehensive SEO strategy from scratch:<\/strong> If you don\u2019t already have one, a consultant can develop a customized SEO plan tailored to your business goals, target market, competition, and budget.<br \/>\n<strong>Continuous monitoring:<\/strong> Consultants will regularly track performance and adjust your strategy as needed to help you stay ahead of algorithm changes. And maintain your competitive edge.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_Research\"><\/span>Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An SEO consultant will perform <a title=\"Keyword Research for SEO: The Definitive Guide + Template\" href=\"https:\/\/backlinko.com\/keyword-research\" target=\"_blank\" rel=\"noopener\">keyword research<\/a> to identify the most promising and relevant keywords for your business.<\/p>\n<p>This involves researching the words or phrases potential customers enter into search engines to find information related to your industry, products, and services.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Using SEO tools, consultants can perform the following tasks:<\/p>\n<p><strong>Analyze keywords:<\/strong> SEO consultants will evaluate <a title=\"Keyword Difficulty: What It Is and How to Measure It\" href=\"https:\/\/backlinko.com\/hub\/seo\/keyword-difficulty\" target=\"_blank\" rel=\"noopener\">keyword difficulty<\/a> for relevant terms. Determining the ones that offer the best opportunities for ranking highly in search engine results.<br \/>\n<strong>Assess <a title=\"Search Intent and SEO: A Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\">search intent<\/a>:<\/strong> They can help you find keywords that align with your marketing and business goals. For instance, if generating leads is a priority, an SEO consultant can research keywords with high purchase intent. Leading to more targeted and effective content.<br \/>\n<strong>Implement keyword strategy:<\/strong> Consultants can help you incorporate keywords naturally into content. And other on-page elements like meta descriptions, title tags, and <a title=\"What is an H1 Tag? Best Practices &amp; Examples for SEO\" href=\"https:\/\/backlinko.com\/h1-tag\" target=\"_blank\" rel=\"noopener\">H1 tags<\/a>.<br \/>\n<strong>Perform keyword gap analysis:<\/strong> An SEO consultant can identify gaps in your SEO strategy. By researching keywords that your competitors are targeting but you aren\u2019t.<br \/>\n<strong>Avoid keyword overlap:<\/strong> Different pages competing for the same keywords can negatively impact your SEO efforts. SEO consultants will ensure your site doesn\u2019t face this problem.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Technical_SEO\"><\/span>Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Technical SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/technical-seo-guide\" target=\"_blank\" rel=\"noopener\">Technical SEO<\/a> focuses on improving your site\u2019s overall performance to make it easier for search engines to find, crawl, and index your webpages. And deliver a great user experience.<\/p>\n<p>SEO consultants can perform various technical SEO tasks.<\/p>\n<p>Including:<\/p>\n<p>Improving page speed<br \/>\nReview page indexing<br \/>\nOptimizing your site for mobile devices<\/p>\n<p>For example, if your website isn\u2019t optimized for mobile devices, it can significantly impact your search engine rankings. Because Google uses mobile-first indexing.<\/p>\n<p>This means it prioritizes the mobile version of your website\u2019s content for indexing and ranking.<\/p>\n<p>An SEO consultant will use various SEO tools to assess your site\u2019s speed and performance. Such as <a title=\"Google Search Console: The Definitive Guide\" href=\"https:\/\/backlinko.com\/google-search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>, <a title=\"Core Web Vitals: What They Are &amp; How to Improve Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a>, and <a title=\"Site Audit: Improve the SEO of Your Website | Semrush\" href=\"https:\/\/www.semrush.com\/siteaudit\/\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s Site Audit<\/a>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>And offer ongoing suggestions to ensure your website is optimized for technical SEO.<\/p>\n<p>For instance, if you plan to <a title=\"International SEO: Strategies to Dominate Global Search Rankings\" href=\"https:\/\/backlinko.com\/international-seo\" target=\"_blank\" rel=\"noopener\">expand globally<\/a>, they might suggest implementing a content delivery network (CDN) to decrease load times for visitors from various locations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"On-Page_SEO\"><\/span>On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An SEO consultant can help you identify <a title=\"On-Page SEO: The Definitive Guide + FREE Template\" href=\"https:\/\/backlinko.com\/on-page-seo\" target=\"_blank\" rel=\"noopener\">on-page SEO<\/a> issues that may be impacting your website\u2019s search engine rankings. And provide actionable recommendations on how to fix them.<\/p>\n<p>This involves optimizing your webpages and content for users and search engines.<\/p>\n<p>Including:<\/p>\n<p>Title tags<br \/>\nH1 tags<br \/>\nURL slugs<br \/>\nMeta descriptions<br \/>\nAlt text<br \/>\nInternal links<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Analyzing your site\u2019s <a title=\"Internal Linking for SEO: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/internal-links\" target=\"_blank\" rel=\"noopener\">internal linking structure<\/a> is a crucial part of an SEO consultant\u2019s job. Effective internal linking can help search engines better understand your site\u2019s structure and the relevance of pages in relation to one another.<\/p>\n<p>This skill can result in improved search engine rankings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Off-Page_SEO\"><\/span>Off-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Off-Page SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/off-page-seo-guide\" target=\"_blank\" rel=\"noopener\">Off-page SEO<\/a> involves strategies implemented outside of your website to improve its search engine rankings.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Backlink_Building\"><\/span>Backlink Building<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a title=\"What Are Backlinks in SEO? &amp; Why You Need Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/backlinks\" target=\"_blank\" rel=\"noopener\">Backlinks<\/a> are links from one site that point to another. Search engines like Google consider backlinks an important ranking signal.<\/p>\n<p>An SEO consultant can analyze your existing profile to determine its strength, identify new opportunities, and help you create content that attracts more backlinks.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>For instance, consultants can tap into their network to help you land guest posting opportunities. Helping you build high-quality backlinks for your website.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Brand_Mentions_and_Citations\"><\/span>Brand Mentions and Citations<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Increasing your brand\u2019s mentions across different media outlets, influential blogs, and news sites can help improve your authority and online reputation.<\/p>\n<p>SEO consultants can find mentions of your brand online that don\u2019t include a link and contact the sites. This can help you build more backlinks.<\/p>\n<p>They can also monitor the web for brand mentions to understand brand perception and capitalize on linking opportunities. And build relationships with journalists and media outlets to secure coverage.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Social_Media_Marketing\"><\/span>Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>An SEO consultant will ensure your social media profiles are optimized and include a link to your website. This can help you build a professional online presence. And attract more visitors to your website.<\/p>\n<p>They can assess your social media strategy and suggest ways to optimize it for SEO. Like capitalizing on trending topics. And using keywords and hashtags in captions and descriptions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Local_SEO\"><\/span>Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO consultants may offer <a title=\"Local SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/local-seo-guide\" target=\"_blank\" rel=\"noopener\">local SEO<\/a> services. Which is the process of improving your local business\u2019s search engine visibility.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Google_Business_Profile\"><\/span>Google Business Profile<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>An SEO consultant can help you set up and optimize your <a title=\"Google My Business: The Business Profile Playbook\" href=\"https:\/\/backlinko.com\/google-business-profile-guide\" target=\"_blank\" rel=\"noopener\">Google Business Profile<\/a>. Which can help you attract more local customers.<\/p>\n<p>Google pulls information directly from Google Business profile for local search results. So, it\u2019s important your profile is professional, complete, and features a number of positive reviews.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Local_Keywords\"><\/span>Local Keywords<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>An SEO consultant can also help you optimize your website for local keywords related to your business. For instance, if you serve multiple locations, they can create location-specific pages for each location.<\/p>\n<p>Like Thrive, a digital marketing agency. Its website features multiple location pages.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Each page focuses on local keywords. Like \u201cDallas digital marketing agency.\u201d And city-specific content to help the agency rank in these locations.<\/p>\n<p>Including references like \u201cOur Dallas digital marketing clients get results\u201d to attract local customers.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Customer_Review_Sites\"><\/span>Customer Review Sites<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>An SEO consultant can create and manage your company\u2019s listings across customer review sites. Like Tripadvisor, Yelp, Facebook, and more.<\/p>\n<p>This ensures your information is accurate across the web. And helps you create a credible, professional online presence.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"When_to_Hire_an_SEO_Consultant\"><\/span>When to Hire an SEO Consultant<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"You_Dont_Have_the_Budget_for_a_Full-Time_SEO_Professional\"><\/span>You Don\u2019t Have the Budget for a Full-Time SEO Professional<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hiring a full-time employee is a commitment. Especially for small- and medium-sized businesses.<\/p>\n<p>According to our <a title=\"The SEO Jobs Report\" href=\"https:\/\/backlinko.com\/seo-jobs-report\" target=\"_blank\" rel=\"noopener\">SEO Jobs Report<\/a>, the mean annual salary for a full-time, U.S.-based SEO professional is $60,548.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>If you don\u2019t have the budget for a full-time salary, you can hire an SEO consultant on a freelance basis. For a fixed number of hours per week or month.<\/p>\n<p>This helps you:<\/p>\n<p>Stay within budget constraints<br \/>\nAvoid expenses associated with full-time employment. Such as health benefits, payroll taxes, and other employee-related costs.<br \/>\nWork with SEO consultants from anywhere in the world<br \/>\nAvoid long-term commitment. Scale your efforts up or down based on your needs and budget.<br \/>\nAvoid training costs by partnering with professionals who already possess the necessary skills and knowledge<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Youre_Looking_for_Quick_Guidance\"><\/span>You\u2019re Looking for Quick Guidance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some SEO consultants offer project-based services. It\u2019s ideal if you need short-term help and don\u2019t want to commit to long-term support.<\/p>\n<p>For example, a consultant can provide guidance on a specific task. Like structuring your website for better indexing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_In-House_Team_Lacks_Specialized_SEO_Knowledge\"><\/span>Your In-House Team Lacks Specialized SEO Knowledge<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO can be complex.<\/p>\n<p>Certain tasks may require more specialized knowledge than your team currently has. Like link building, technical SEO audits, and content optimization.<\/p>\n<p>Or maybe your team is overwhelmed with their current workload. In such cases, it might make sense to outsource SEO tasks to a consultant.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_Received_a_Google_Penalty\"><\/span>You Received a Google Penalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your website doesn\u2019t adhere to <a title=\"Google Search Essentials (formerly Webmaster Guidelines)\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials\" target=\"_blank\" rel=\"noopener\">Google Search Essentials<\/a> guidelines, you can get a penalty. Which can result in a significant drop in rankings and traffic.<\/p>\n<p>It\u2019s possible to recover from a penalty by identifying the root cause, addressing it, and resubmitting your site to Google.<\/p>\n<p>An SEO consultant can help you with this. They\u2019ll research what happened and suggest and implement fixes to help get the penalty removed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_Organic_Search_Traffic_Has_Dropped_Drastically\"><\/span>Your Organic Search Traffic Has Dropped Drastically<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search engines like Google roll out regular updates to their algorithms. Which can significantly impact your website\u2019s search engine rankings. And your business\u2019s revenue.<\/p>\n<p>An SEO consultant can help you figure out why your rankings and traffic dropped. And come up with a strategy to recover them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_Growth_Has_Plateaued\"><\/span>Your Growth Has Plateaued<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even if your team has already achieved outstanding SEO results, there may come a point where your growth plateaus.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Hiring an SEO consultant can help you identify new opportunities and areas where you can outperform your competitors.<\/p>\n<p>They can also provide guidance on how to tap into new markets. And explore additional customer segments from an SEO standpoint.<\/p>\n<p>Lastly, an SEO consultant can provide recommendations or work side-by-side with your team to implement advanced SEO techniques like:<\/p>\n<p><strong>Improving your existing content\u2019s time-to-value (TTV):<\/strong> How much time it takes your visitors to get value from your webpages. The lower the TTV, the better.<br \/>\n<strong>Content refreshes:<\/strong> Refresh existing content can help you improve your search engine rankings and increase conversions<br \/>\n<strong>Remove dead weight pages:<\/strong> Dead weight pages are webpages that offer no real value to your readers. And\/or comprise outdated, low-value content. Such pages can hurt your search engine rankings. So, it\u2019s best to delete them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Look_for_in_an_SEO_Consultant\"><\/span>What to Look for in an SEO Consultant<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Proven_Track_Record\"><\/span>Proven Track Record<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Choose an SEO consultant who has achieved outstanding results for their past clients.<\/p>\n<p>Their portfolio should include examples of websites they\u2019ve improved, accompanied by specific metrics. Such as increases in traffic, leads generated, or revenue driven.<\/p>\n<p>For example, Dan Taylor, an enterprise SEO and growth consultant, features case studies on his website. To show how he\u2019s helped different companies improve search rankings and meet business goals.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>When evaluating an SEO consultants\u2019 work, look beyond basic vanity metrics. Like organic search traffic, page views, impressions, or clicks.<\/p>\n<p>Work with someone who can tie their SEO results to revenue metrics, such as the number of leads generated.<\/p>\n<p>They should also be able to provide proof that they have genuinely helped their clients achieve these results. Like testimonials or references.<\/p>\n<p>Another option is hiring a freelance SEO consultant on a marketplace like <a title=\"Upwork\" href=\"https:\/\/www.upwork.com\/\" target=\"_blank\" rel=\"noopener\">Upwork<\/a> and <a title=\"Fiverr\" href=\"https:\/\/www.fiverr.com\/\" target=\"_blank\" rel=\"noopener\">Fiverr<\/a>. The advantage of a marketplace is that you can see the results more transparently.<\/p>\n<p>For example, Jon L. is a Top Rated Plus consultant and has earned over $1 million on Upwork.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This shows that Jon has a lot of experience.<\/p>\n<p>You can also read his reviews to see how he\u2019s helped his clients get tangible business results.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Experience\"><\/span>Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Leigh McKenzie - Semrush | LinkedIn\" href=\"https:\/\/www.linkedin.com\/in\/lmckenzie16\/\" target=\"_blank\" rel=\"noopener\">Leigh McKenzie<\/a>, head of SEO at Backlinko, says that while multiple years of experience is helpful, quality matters more than quantity:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cIt\u2019s more about the quality of the experience. If someone spent two years at a great agency with very specific and hands-on experience, then they could be a good fit. But at the bare minimum, I\u2019d say maybe two to three years is a good starting point.\u201d<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Look at the consultants\u2019 past clients and websites to assess quality. In addition to their years of experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Transparency_and_Communication\"><\/span>Transparency and Communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Choose an SEO consultant who is open about the tactics and strategies they intend to use. And who can clearly explain the \u201cwhy\u201d behind them.<\/p>\n<p>For instance, if an SEO consultant provides you with a list of dead weight pages to delete, they should also clearly explain why removing these pages is beneficial for your SEO efforts.<\/p>\n<p>Also, it\u2019s important that they have a plan to keep you updated on your site\u2019s progress and performance. Ask how often they\u2019ll update you and how\u2014whether it\u2019s phone calls, emails, or video meetings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Niche_Expertise\"><\/span>Niche Expertise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Look for an SEO consultant with direct experience working in your industry.<\/p>\n<p>For example, Georgi Todorov, an SEO expert and founder of <a title=\"Create &amp; Grow\" href=\"https:\/\/createandgrow.com\/\" target=\"_blank\" rel=\"noopener\">Create &amp; Grow<\/a>, specializes in B2B, tech, and marketing.<\/p>\n<p>Which he clearly highlights on his website for potential clients.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Georgi explains why niche expertise is essential:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cIf you run a gambling business and aim to build backlinks to your website, working with an SEO consultant who specializes in restaurants won\u2019t be as beneficial. They might be SEO experts, but they likely won\u2019t have a rich network of people within your industry to tap into. Their general expertise might help to some extent, but having a specialist who knows your niche and its unique challenges is undoubtedly more advantageous.\u201d<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This specialized knowledge can make a significant difference.<\/p>\n<p>An industry-specific SEO consultant will have a deeper understanding of your market. Including customer behavior and the competitive landscape.<\/p>\n<p>They might also have connections they can reach out to for collaborations. And link-building opportunities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Red_Flags_to_Avoid_When_Hiring_an_SEO_Strategist\"><\/span>5 Red Flags to Avoid When Hiring an SEO Strategist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Guaranteed_Results\"><\/span>1. Guaranteed Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Stay away from SEO consultants who guarantee results. Like top search engine rankings or a substantial increase in organic search traffic within a short time frame.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Many factors go into a site\u2019s ranking. Like search engine algorithms, industry competition, budget, your site\u2019s authority, and more. Making it impossible to guarantee specific results.<\/p>\n<p><a title=\"What is an SEO expert? | Google Search Central | Documentation\" href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/do-i-need-seo\" target=\"_blank\" rel=\"noopener\">Google<\/a> warns against this practice as well, stating that if someone guarantees their work will land you the first spot on Google, look elsewhere.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Unproven_Results\"><\/span>2. Unproven Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some SEO consultants share screenshots of Google Search Console dashboards with dramatic increases in a website\u2019s organic search traffic.<\/p>\n<p>Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>They may do this without revealing the client\u2019s name or URL because of a non-disclosure agreement (NDA).<\/p>\n<p>While NDAs are common in the industry, consultants should ideally have some projects they can share.<\/p>\n<p>Here\u2019s how consultants can verify their claims:<\/p>\n<p>Connect you with previous clients (at least one) who can verify their results<br \/>\nShare detailed case studies that explore the specific challenges faced by their clients, the strategies implemented, and the outcomes achieved, without disclosing the client\u2019s identity<br \/>\nShare video testimonials from any of their past clients<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Cheap_Pricing\"><\/span>3. Cheap Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Steer clear of SEO consultants who offer services at suspiciously low prices. Like $10 per hour. Or $50 per project.<\/p>\n<p>Low-priced SEO services can be a red flag for ineffective or unethical practices. It also indicates that the consultant may lack the experience or expertise required to effectively address your problems.<\/p>\n<p>SEO consultants typically charge between <a title=\"SEO Pricing: How Much Does SEO Cost?\" href=\"https:\/\/backlinko.com\/seo-pricing\" target=\"_blank\" rel=\"noopener\">$50 and $150 an hour<\/a>. Some charge more. So, if you\u2019re seeing rock-bottom pricing, it could be due to the quality and reliability of the consultant\u2019s services.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Shady_SEO_Tactics\"><\/span>4. Shady SEO Tactics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some SEO consultants may offer unethical SEO tactics.<\/p>\n<p>Like:<\/p>\n<p><strong>Cloaking:<\/strong> Displaying webpages differently to users and search engines<br \/>\n<strong>Private blog networks (PBN):<\/strong> Using a network of websites to generate backlinks<\/p>\n<p>Such tactics can lead to penalties from search engines. Including being removed from search results entirely.<\/p>\n<p>Here are a few signs that an SEO consultant might be using shady tactics:<\/p>\n<p>Promises of quick fixes or overnight success<br \/>\nThe use of undisclosed or confusing strategies when explaining their approach<br \/>\nClaims of having a special relationship with Google or other major search engines to influence rankings directly<\/p>\n<p>Look for consultants who are transparent about their methods. And who base their strategies on sound SEO principles. Like improving user experience, creating high-quality content, and building backlinks from authoritative websites.<\/p>\n<p>Work with consultants who focus on long-term, sustainable growth over overnight success.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Predefined_Packages_Orange_Flag\"><\/span>5. Predefined Packages (Orange Flag)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO packages might seem like a good idea at first glance. For example, a package that includes five backlinks, four blog post refreshes, and 20 keywords for a flat fee.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>But packages often fail to deliver the desired results. Because SEO requires a custom approach.<\/p>\n<p>A good SEO consultant listens to your problems, identifies your challenges, and suggests a tailored strategy.<\/p>\n<p>This isn\u2019t to say that packages can\u2019t be helpful. SEO budgets can blow out with a bespoke approach\u2014creating ambiguity. Packages can give you peace of mind.<\/p>\n<p>They\u2019re especially useful if you know SEO. You can bring on a consultant on a package to ensure you get the deliverables you don\u2019t have the time to do yourself.<\/p>\n<p>So, this is more of a yellow or orange flag.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Ask_SEO_Consultants_Key_Questions_to_Ask_Before_Hiring\"><\/span>What to Ask SEO Consultants: Key Questions to Ask Before Hiring<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Pricing:<\/strong> How do you structure your pricing? Is it hourly, a monthly retainer, or project-based? What is included in your fee, and are there any additional costs we should anticipate?<br \/>\n<strong>Strategy:<\/strong> What is your overall SEO philosophy and approach? What specific steps will you take to improve our search engine rankings?<br \/>\n<strong>Industry experience:<\/strong> Can you provide case studies or examples of past successes, particularly in my industry?<br \/>\n<strong>Compliance:<\/strong> What is your approach to ensuring compliance with search engine guidelines? Have you ever faced penalties or issues with search engines due to your SEO practices?<br \/>\n<strong>Results:<\/strong> Can you share the results you\u2019ve achieved for your past clients? Also, can you verify these results with in-depth case studies or references?<br \/>\n<strong>Industry updates:<\/strong> How do you keep up with changes in SEO best practices and search engine algorithms?<br \/>\n<strong>Communication:<\/strong> How will we communicate? How often can we expect updates and meetings?<br \/>\n<strong>Client collaboration:<\/strong> What will you need from our end to achieve success?<br \/>\n<strong>Client references:<\/strong> Can you provide references or testimonials from past clients?<br \/>\n<strong>Measurement:<\/strong> What metrics do you track to measure SEO success? And can I see a sample SEO report for a past client?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Find_the_Right_SEO_Consultant_for_Your_Business\"><\/span>Find the Right SEO Consultant for Your Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hiring a reliable SEO consultant can help you rank for the keywords that matter the most to your business. And attract more organic traffic, leads, and sales.<\/p>\n<p>If you\u2019re ready to hire a consultant, LinkedIn is a great place to start. Conduct a search for SEO consultants in your niche and view their past job history and recommendations. So, you can vet their experience before reaching out.<\/p>\n<p>To help you budget appropriately, learn more about how much SEO services cost in our <a title=\"SEO Pricing: How Much Does SEO Cost?\" href=\"https:\/\/backlinko.com\/seo-pricing\" target=\"_blank\" rel=\"noopener\">SEO pricing<\/a> guide.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/seo-consultants\" target=\"_blank\" rel=\"noopener\">SEO Consultants Guide: When to Hire and What to Expect<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>An SEO consultant helps your business improve search engine rankings. Through services like keyword research, site audits, and on-page SEO. Which can drive organic traffic and generate leads. They have a good understanding of how search engine algorithms work. And can assist both individuals and businesses with any SEO-related issues they face, answer their questions, and provide guidance on how to improve their search engine rankings. You can even hire them to take a hands-on approach in managing your SEO efforts. Some SEO consultants work across [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10336,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/06\/google-search-best-affordable-athleisure-brands-xQqgcb-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/06\/google-search-best-affordable-athleisure-brands-xQqgcb-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10345"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/10336"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}