{"id":10347,"date":"2024-06-29T03:51:08","date_gmt":"2024-06-29T03:51:08","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/how-to-rank-on-page-1-of-google-fast-in-depth-case-study-2\/"},"modified":"2024-06-29T03:51:08","modified_gmt":"2024-06-29T03:51:08","slug":"how-to-rank-on-page-1-of-google-fast-in-depth-case-study-2","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/how-to-rank-on-page-1-of-google-fast-in-depth-case-study-2\/","title":{"rendered":"How to Rank on Page 1 of Google FAST (In-Depth Case Study)"},"content":{"rendered":"<p>Today you\u2019re going to see one of my favorite SEO strategies in action.<\/p>\n<p>\u201cGuestographics\u201d.<\/p>\n<p>Specifically, I\u2019ll show you how Perrin used this technique to hit Google\u2019s first page for a bunch of his target keywords.<\/p>\n<p>Let\u2019s dive right in.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/how-to-rank-on-page-1-of-google-fast-in-depth-case-study-2\/#The_Guestographic_Method_An_SEO_Strategy_That_Gets_Results\" >The Guestographic Method:  An SEO Strategy That Gets Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/how-to-rank-on-page-1-of-google-fast-in-depth-case-study-2\/#How_Perrin_and_David_Used_Guestographics_to_Skyrocket_Their_Rankings_And_Traffic\" >How Perrin and David Used Guestographics to Skyrocket Their Rankings (And Traffic)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/how-to-rank-on-page-1-of-google-fast-in-depth-case-study-2\/#Step_1_Create_and_Publish_a_Really_Good_Infographic\" >Step 1: Create and Publish a (Really Good) Infographic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/how-to-rank-on-page-1-of-google-fast-in-depth-case-study-2\/#Step_2_Find_People_That_Are_Interested_In_Your_Infographic\" >Step 2: Find People That Are Interested In Your Infographic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/how-to-rank-on-page-1-of-google-fast-in-depth-case-study-2\/#Step_3_See_If_Theyre_Interested_In_Your_Infographic\" >Step 3: See If They\u2019re Interested In Your Infographic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/how-to-rank-on-page-1-of-google-fast-in-depth-case-study-2\/#Step_4_Make_Sharing_Your_Infographic_a_Breeze_AKA_%E2%80%9CThe_Bribe%E2%80%9D\" >Step 4: Make Sharing Your Infographic a Breeze (AKA, \u201cThe Bribe\u201d)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/how-to-rank-on-page-1-of-google-fast-in-depth-case-study-2\/#Step_5_Add_a_Link_In_Your_Introduction\" >Step 5: Add a Link In Your Introduction<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"The_Guestographic_Method_An_SEO_Strategy_That_Gets_Results\"><\/span>The Guestographic Method:<br \/> An SEO Strategy That Gets Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Guestographics work for one simple reason:<\/p>\n<p>They make your content MUCH easier to share.<\/p>\n<p>I published a post a while back that outlines the entire process: <a href=\"https:\/\/backlinko.com\/how-to-get-backlinks\" title=\"How to Get Backlinks With Guestographics\" target=\"_blank\" rel=\"noopener\">How to Get Backlinks With Guestographics<\/a>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>So if you haven\u2019t read that post, go check it out.<\/p>\n<p>In that post I reveal how The Guestographic Method increased my organic traffic by more than 175%:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>And Guestographics are one reason that Backlinko ranks in the top spot on Google for \u201con page SEO\u201d:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Does this sound like something you\u2019d like to try?<\/p>\n<p>Keep reading\u2026<\/p>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"How_Perrin_and_David_Used_Guestographics_to_Skyrocket_Their_Rankings_And_Traffic\"><\/span>How Perrin and David Used Guestographics to Skyrocket Their Rankings (And Traffic)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I just showed you how well Guestographics worked for me.<\/p>\n<p>Now it\u2019s time to reveal Perrin and David\u2019s results.<\/p>\n<p>First up, we have Perrin Carrell.<\/p>\n<p>A while back, Perrin launched a pet blog called <a href=\"https:\/\/herepup.com\/\" title=\"HerePup\" target=\"_blank\" rel=\"noopener\">HerePup<\/a>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Why did Perrin make this blog?<\/p>\n<p>Well, a few months before Perrin picked up a cute little black puppy from an animal shelter (Chewie).<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Like most new dog owners, Perrin searched for the best dog food for Chewie\u2026<\/p>\n<p>\u2026but he didn\u2019t find any content that blew him away.<\/p>\n<p>That\u2019s when Perrin realized that he had a HUGE opportunity staring him in the face:<\/p>\n<p>There aren\u2019t any dog blogs with mind-blowing content. Why not make the first one?<\/p>\n<p>In Perrin\u2019s own words:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cI saw a few smaller blogs ranking for low-competition keywords. I thought I could top what they were doing. I also noticed that authoritative pet blogs were getting insane traffic. Even though it was going to be really tough to beat these bigger sites, that showed me that the ceiling in this niche was really high.\u201d<br \/><span class=\"strong\">Perrin Carrell<\/span><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>After dozens of late-night writing sessions, Perrin\u2019s site went live:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>(<strong>Note:<\/strong> Perrin\u2019s original name for the blog was Chewie Says. But he recently changed it to Here Pup.)<\/p>\n<p>That\u2019s the good news.<\/p>\n<p>The bad news? The dog blog space is dominated by a handful of massive authority sites.<\/p>\n<p>That means that Perrin is going toe-to-toe with mega-sites like PetMD.com and Cesar \u201cThe Dog Whisperer\u201d Millan.<\/p>\n<p>You could even say that it\u2019s a dog-eat-dog world (sorry, I couldn\u2019t resist ? ).<\/p>\n<p>To have a fighting chance against these massive authority sites, Perrin had two options:<\/p>\n<p><span class=\"strong\">Option #1:<\/span> He could grind away on his blog, publish on a set schedule, and HOPE he got traffic (\u201cThe Publish and Pray Approach\u201d).<\/p>\n<p><span class=\"strong\">Option #2:<\/span> He could create (and promote) a few pieces of amazing content.<\/p>\n<p>Fortunately for Perrin and his new blog, he pulled the trigger on option #2.<\/p>\n<p>And he decided to kick things off with Guestographics.<\/p>\n<p>How did it go?<\/p>\n<p>Guestographics boosted his organic search engine traffic by 963% in just 6-weeks:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>And thanks to placements on a handful of popular pet blogs\u2026<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>\u2026and The Huffington Post\u2026<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>\u2026he also funneled over 1000 targeted referral visitors to his site:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Not bad for a brand new blog.<\/p>\n<p>Note: His secret was NOT a $10,000 infographic. As you\u2019ll see in a minute, the design had very little to do with Perrin\u2019s success.<\/p>\n<p>With that out of the way, it\u2019s time for me to walk you through the step-by-step process.<\/p>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"Step_1_Create_and_Publish_a_Really_Good_Infographic\"><\/span>Step 1: Create and Publish a (Really Good) Infographic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s the deal:<\/p>\n<p>Despite what most \u201ccontent marketing gurus\u201d would have you believe, design plays a VERY small part in an infographic\u2019s success.<\/p>\n<p>In fact, choosing the right topic is 90% of the game.<\/p>\n<p>And that\u2019s where Perrin\u2019s infographic \u2014 22 Ways Dogs Make Humans Healthier \u2014 hits a home run:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Sure, his infographic looks really nice.<\/p>\n<p>But it wouldn\u2019t have done NEARLY as well without a topic that dog lovers cared about.<\/p>\n<p>Now:<\/p>\n<p>Perrin had a hunch that dog owners would want to learn that Mr. Fluffy Pants improves their health.<\/p>\n<p>So he searched for \u201cdogs and human health\u201d.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>And he came across this slideshow from WebMD ranking on the first page:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>(Yes, that\u2019s really what it looks like.)<\/p>\n<p>As Perrin puts it:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cThat\u2019s not a good article. It\u2019s just fun facts with cute blurbs. There\u2019s no design or research to speak of. I knew I could do it better, and one of the ways I wanted to improve it was to make an infographic.\u201d<br \/><span class=\"strong\">Perrin Carrell<\/span><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Even though the WebMD page leaves A LOT to be desired, it attracted backlinks from over 300 referring domains:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>In other words, Perrin saw that there was proven demand for content about \u201cways that pets improve human health\u201d.<\/p>\n<p>But not just any information\u2026<\/p>\n<p>\u2026demand for <a href=\"https:\/\/backlinko.com\/visualizations\/\" title=\"Visualizations\" target=\"_blank\" rel=\"noopener\">visual content<\/a>.<\/p>\n<p>So Perrin decided to create an infographic around that proven topic.<\/p>\n<p>First, he spent a day researching content for the infographic.<\/p>\n<p>Then he hired a freelance designer to take his list of bullet points\u2026<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>\u2026and turn it into a professional infographic.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Looks nice, <em>right<\/em>?<\/p>\n<p>As you probably know, publishing something valuable isn\u2019t enough to generate quality backlinks and targeted traffic.<\/p>\n<p>If you\u2019re serious about getting results from your content, you need to strategically promote it.<\/p>\n<p>This leads us to step #2\u2026<\/p>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"Step_2_Find_People_That_Are_Interested_In_Your_Infographic\"><\/span>Step 2: Find People That Are Interested In Your Infographic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once your infographic is ready, it\u2019s time to make a list of people that might want to check it out.<\/p>\n<p>The easiest way to do that? Search for keywords that describe your infographic\u2019s topic.<\/p>\n<p>For example:<\/p>\n<p>Let\u2019s say that you just published an infographic about the Paleo Diet.<\/p>\n<p>You\u2019d Google keywords like \u201cPaleo diet\u201d, \u201cPaleo diet recipes\u201d, \u201cwhat is the Paleo Diet?\u201d etc.<\/p>\n<p>And Google will show you a list of blogs that tend to cover that topic:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>You can even use Google Suggest to get even more keyword ideas:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s how Perrin found his Guestographic prospects:<\/p>\n<p>Like I just outlined, Perrin searched in Google using keywords like \u201cpets and health.\u201d<\/p>\n<p>But he didn\u2019t stop there\u2026<\/p>\n<p>He also searched for keywords like \u201ctop 50 dog blogs\u201d.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>These \u201cbest of\u201d keywords hooked Perrin up with hand-curated lists of popular pet blogs:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Once you\u2019ve found a quality blog in your niche, here\u2019s what to do next:<\/p>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"Step_3_See_If_Theyre_Interested_In_Your_Infographic\"><\/span>Step 3: See If They\u2019re Interested In Your Infographic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most people pitch bloggers the complete WRONG way.<\/p>\n<p>Instead of gauging interest with a feeler message, they go straight for the hard sell.<\/p>\n<p>You\u2019ve probably received some of these annoying emails yourself.<\/p>\n<p>Have you ever replied to any of them?<\/p>\n<p>I didn\u2019t think so. \ud83d\ude42<\/p>\n<p>That\u2019s why you want to start off the Guestographic outreach process with a quick email\u2026<\/p>\n<p>\u2026A quick email that simply asks them if they want to see your infographic.<\/p>\n<p>Here\u2019s a tested script you can use:<\/p>\n<div class=\"sc-email-script\">\n<p>\n<span class=\"strong\">Subject: <span class=\"orange\">[Your Topic]<\/span> Infographic<\/span><br \/>\n\u2014<br \/>\nHey <span class=\"orange\">[Name]<\/span>,<\/p>\n<p>I was looking for some information on <span class=\"orange\">[Your Topic]<\/span> this morning and came across your article: \u201c<span class=\"orange\">[Article Title]<\/span>\u201c.<\/p>\n<p>Good stuff! I especially liked how you <span class=\"orange\">[Something They Said In The Article]<\/span>.<\/p>\n<p>Actually, I just put together an infographic on <span class=\"orange\">[Your Topic]<\/span>.<\/p>\n<p>Let me know if you want to check it out.<\/p>\n<p>Cheers,<br \/>\n<span class=\"orange\">[Your Name]<\/span><\/p>\n<\/div>\n<p>And here\u2019s the the exact feeler email that Perrin sent out:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>See how Perrin\u2019s message is completely different than most pushy outreach emails?<\/p>\n<p>He\u2019s just asking if they\u2019d like to see the infographic\u2026 which is an easy sell.<\/p>\n<p>In other words, you don\u2019t want to link to anything in your first email.<\/p>\n<p>Why not?<\/p>\n<p>When someone sees a link in an email from someone they don\u2019t know, they think: \u201cthis person must want something\u201d.<\/p>\n<p>And they hit the delete button.<\/p>\n<p>But when you send an email that simply asks if they want to see your content, it\u2019s usually received with open arms.<\/p>\n<p>In fact, Perrin sent 92 emails\u2026<\/p>\n<p>\u2026and he got 5 conversions (that\u2019s a <span class=\"strong\">5.4% conversion rate<\/span>).<\/p>\n<p>Solid.<\/p>\n<p>Now:<\/p>\n<p>Once you get a response back saying, \u201csure, send it over\u201d, like this\u2026<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>\u2026it\u2019s time for step #4.<\/p>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"Step_4_Make_Sharing_Your_Infographic_a_Breeze_AKA_%E2%80%9CThe_Bribe%E2%80%9D\"><\/span>Step 4: Make Sharing Your Infographic a Breeze (AKA, \u201cThe Bribe\u201d)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you want another site to link to you, you need to remember one thing:<\/p>\n<p>The more barriers you remove, the more success you\u2019ll have.<\/p>\n<p>(This is true of anything in marketing\u2026 not just email outreach.)<\/p>\n<p>Well, what\u2019s the ONE thing that prevents people from sharing an infographic?<\/p>\n<p>The fact that they have to write a unique introduction to go along with it!<\/p>\n<p>Well, the beauty of Guestographics is that you <span class=\"strong\">remove that barrier.<\/span><\/p>\n<p>How?<\/p>\n<p>By writing that introduction for them.<\/p>\n<p>This is the template that I use:<\/p>\n<div class=\"sc-email-script\">\n<p>\nHere you go, <span class=\"orange\">[Name]<\/span><\/p>\n<p>Let me know if you ever want to share the infographic on your site. I\u2019ll be happy to write a unique introduction to go along with it ?<\/p>\n<p>Cheers,<br \/>\n<span class=\"orange\">[Your Name]<\/span><\/p>\n<\/div>\n<p>And here\u2019s the email that Perrin sent to the people that liked his infographic:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>And because you\u2019re making their life easier, your response rate will be MUCH better than a pushy pitch:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>When someone says \u201csure, send me an introduction\u201d, send them a high-quality 200-250 word intro.<\/p>\n<p>Oops. I almost forgot.<\/p>\n<p>Here\u2019s the script to use when you send your intro:<\/p>\n<div class=\"sc-email-script\">\n<p>\nI just put the finishing touches on your introduction (attached).<\/p>\n<p>Let me know if you need anything else.<\/p>\n<p>Thanks!<br \/>\n<span class=\"orange\">[Name]<\/span><\/p>\n<\/div>\n<p>And here\u2019s the email Perrin used to send people his unique introduction:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"Step_5_Add_a_Link_In_Your_Introduction\"><\/span>Step 5: Add a Link In Your Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is important:<\/p>\n<p>The unique introduction doesn\u2019t just make sharing your infographic easier.<\/p>\n<p>It also makes your link MUCH more powerful.<\/p>\n<p>How?<\/p>\n<p>Unlike most infographic backlinks, which appear automatically when someone shares your infographic using an embed code, like this\u2026<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>\u2026Guestographic links are surrounded by unique content in the introduction.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Links in the intro boost your referral traffic and is better for SEO.<\/p>\n<p>In total, Perrin\u2019s Guestographics campaign brought in 8 niche-relevant, white hat backlinks.<\/p>\n<p>(5 came from Guestographics. The other 3 were natural placements that happened after his infographic spread around the web.)<\/p>\n<p>That\u2019s a total cost of $25\/link. Not bad.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/how-to-rank-on-page-1-of-google-fast\" target=\"_blank\" rel=\"noopener\">How to Rank on Page 1 of Google FAST (In-Depth Case Study)<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today you\u2019re going to see one of my favorite SEO strategies in action. \u201cGuestographics\u201d. Specifically, I\u2019ll show you how Perrin used this technique to hit Google\u2019s first page for a bunch of his target keywords. Let\u2019s dive right in. The Guestographic Method: An SEO Strategy That Gets Results Guestographics work for one simple reason: They make your content MUCH easier to share. I published a post a while back that outlines the entire process: How to Get Backlinks With Guestographics. So if you haven\u2019t read that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10340,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2019\/02\/backlinko-how-to-get-backlinks-post-YXomso-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2019\/02\/backlinko-how-to-get-backlinks-post-YXomso-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10347"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/10340"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}