<\/div>\n
And write high-quality content that offers real value. Solves problems for readers. And answers common questions.<\/p>\n
Apart from the content, good design is also integral to pillar pages.<\/p>\n
A well-designed page improves user experience. Which encourages readers to stay longer and engage more deeply with the content. It supports the content by making it more accessible and appealing.<\/p>\n
Here\u2019s how to use design effectively on your pillar page:<\/p>\n
Use visuals to break up text:<\/strong> This helps with readability and illustrating key points.<\/p>\n<\/div>\n
Format in favor of white space:<\/strong> Ample white space creates a clean, uncluttered look. And makes it easier for readers to read and navigate the content.<\/p>\n<\/div>\n
Keep blocks of copy short:<\/strong> Break your content into sections with clear subheadings (H2, H3 tags). They guide readers through the content and make it easier to scan.<\/p>\n<\/div>\n
<\/span>Step 5: Write the Cluster Page Content and Interlink All the Pages<\/span><\/h3>\nNow, focus on creating the cluster pages that support your pillar page. One for each secondary keyword.<\/p>\n
If you\u2019ve chosen six secondary keywords, you\u2019ll need to draft six cluster page articles.<\/p>\n
Now for a very important part of creating cluster pages:<\/strong><\/p>\nMake sure to link all the pages in the topic cluster. This is imperative. Links are the backbone of your topic cluster.<\/p>\n
From the pillar page, link to each of the cluster pages in different sections of the article.<\/p>\n
And. On each cluster page, add a link back to the pillar page.<\/p>\n
For example, on one of our pillar pages, \u201cEcommerce SEO: The Definitive Guide<\/a>,\u201d there\u2019s an internal link to the cluster page, \u201cShopify SEO: The Complete Beginner\u2019s Guide<\/a>.\u201d<\/p>\n