{"id":10352,"date":"2024-06-29T03:51:39","date_gmt":"2024-06-29T03:51:39","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/10-b2b-seo-statistics\/"},"modified":"2024-06-29T03:51:39","modified_gmt":"2024-06-29T03:51:39","slug":"10-b2b-seo-statistics","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/10-b2b-seo-statistics\/","title":{"rendered":"10 B2B SEO Statistics"},"content":{"rendered":"<p><a href=\"https:\/\/backlinko.com\/seo-for-b2b\" target=\"_blank\" rel=\"noopener\">B2B SEO<\/a> has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility.<\/p>\n<p>In this post, you\u2019ll find 10 up-to-date B2B SEO statistics for 2024.<\/p>\n<p>Let\u2019s dive right in!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/10-b2b-seo-statistics\/#Internet_search_results_are_the_primary_source_for_product_discovery_among_B2B_buyers_in_the_US_Statista\" >Internet search results are the primary source for product discovery among B2B buyers in the US (Statista)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/10-b2b-seo-statistics\/#SEO_is_the_most_used_marketing_tactic_among_B2B_companies_Sagefrog\" >SEO is the most used marketing tactic among B2B companies (Sagefrog)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/10-b2b-seo-statistics\/#B2B_organizations_allocate_15_of_their_marketing_spend_to_SEO_Sagefrog\" >B2B organizations allocate 15% of their marketing spend to SEO (Sagefrog)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/10-b2b-seo-statistics\/#23_of_B2B_marketers_claim_organic_search_is_the_most_effective_channel_for_driving_revenue_Wpromote\" >23% of B2B marketers claim organic search is the most effective channel for driving revenue (Wpromote)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/10-b2b-seo-statistics\/#19_of_B2B_marketers_say_SEO_contributes_the_most_to_achieving_top-of-funnel_goals_Wpromote\" >19% of B2B marketers say SEO contributes the most to achieving top-of-funnel goals (Wpromote)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/10-b2b-seo-statistics\/#676_of_organic_online_traffic_clicks_originate_from_the_top_five_organic_search_results_Gartner\" >67.6% of organic online traffic clicks originate from the top five organic search results (Gartner)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/10-b2b-seo-statistics\/#B2B_buyers_spend_27_of_their_time_in_the_purchase_journey_on_online_research_Gartner\" >B2B buyers spend 27% of their time in the purchase journey on online research (Gartner)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/10-b2b-seo-statistics\/#Only_3_of_B2B_content_generates_external_links_from_multiple_websites_Backlinko\" >Only 3% of B2B content generates external links from multiple websites (Backlinko)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/10-b2b-seo-statistics\/#Organic_search_is_a_key_lead_source_Sagefrog\" >Organic search is a key lead source (Sagefrog)<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Internet_search_results_are_the_primary_source_for_product_discovery_among_B2B_buyers_in_the_US_Statista\"><\/span>Internet search results are the primary source for product discovery among B2B buyers in the US (<a title=\"U.S. channels for B2B product discovery | Statista\" href=\"https:\/\/www.statista.com\/statistics\/1454718\/channels-for-b2b-product-discovery-united-states\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>66% of B2B buyers turn to internet search results when exploring products they plan to buy, rather than relying on industry publications or relevant trade shows.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a complete breakdown of the most popular channels for B2B product discovery:<\/p>\n<div class=\"table-responsive\">\n<p>Channel<br \/>\nShare of B2B Buyers<\/p>\n<p>Internet Search Results<br \/>\n66%<\/p>\n<p>Online Marketplaces<br \/>\n50%<\/p>\n<p>Product Catalog<br \/>\n43%<\/p>\n<p>Industry Associations<br \/>\n42%<\/p>\n<p>Online Adverts<br \/>\n35%<\/p>\n<p>Referrals<br \/>\n33%<\/p>\n<p>Industry Publications<br \/>\n29%<\/p>\n<p>Physical Advertising<br \/>\n24%<\/p>\n<p>Trade Shows<br \/>\n23%<\/p>\n<p>Social Media Advertising<br \/>\n23%<\/p>\n<p>TV Advertising<br \/>\n14%<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"SEO_is_the_most_used_marketing_tactic_among_B2B_companies_Sagefrog\"><\/span>SEO is the most used marketing tactic among B2B companies (<a title=\"B2B Marketing Mix Report | Sagefrog\" href=\"https:\/\/www.sagefrog.com\/resources\/2023-b2b-marketing-mix-report\/\" target=\"_blank\" rel=\"noopener\">Sagefrog<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Among surveyed B2B marketers, 49% of respondents claim to implement SEO in their marketing strategy, more than any other tactic. Content marketing and organic social media remain a priority for B2B businesses.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a complete breakdown of the most implemented marketing tactics among B2B marketers:<\/p>\n<div class=\"table-responsive\">\n<p>Marketing Tactic<br \/>\nShare of B2B Marketers<\/p>\n<p>Search Engine Optimization (SEO)<br \/>\n49%<\/p>\n<p>Content Marketing<br \/>\n43%<\/p>\n<p>Organic Social Media<br \/>\n43%<\/p>\n<p>Email Marketing<br \/>\n36%<\/p>\n<p>Paid Social Media<br \/>\n35%<\/p>\n<p>In-Person Tradeshows &amp; Events<br \/>\n35%<\/p>\n<p>Virtual Events &amp; Webinars<br \/>\n28%<\/p>\n<p>Search Engine Marketing (SEM)<br \/>\n27%<\/p>\n<p>Public Relations<br \/>\n27%<\/p>\n<p>Video Marketing<br \/>\n21%<\/p>\n<p>Direct Marketing<br \/>\n20%<\/p>\n<p>Telemarketing<br \/>\n20%<\/p>\n<p>Print Advertisements<br \/>\n12%<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"B2B_organizations_allocate_15_of_their_marketing_spend_to_SEO_Sagefrog\"><\/span>B2B organizations allocate 15% of their marketing spend to SEO (<a title=\"B2B Marketing Mix Report | Sagefrog\" href=\"https:\/\/www.sagefrog.com\/resources\/2023-b2b-marketing-mix-report\/\" target=\"_blank\" rel=\"noopener\">Sagefrog<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>B2B organizations spend around 15% of total marketing spend on SEO, that\u2019s more than on AI chatbots (12%) or video marketing (9%)<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a table with the top areas of marketing spend among B2B companies:<\/p>\n<div class=\"table-responsive\">\n<p>Channel<br \/>\nShare of Marketing Spend<\/p>\n<p>In-Person Tradeshows and Events<br \/>\n25%<\/p>\n<p>Direct Marketing<br \/>\n23%<\/p>\n<p>Content Marketing<br \/>\n23%<\/p>\n<p>Directories and Sponsorships<br \/>\n23%<\/p>\n<p>Print Advertisements<br \/>\n22%<\/p>\n<p>Public Relations<br \/>\n21%<\/p>\n<p>Paid Social Media<br \/>\n21%<\/p>\n<p>Email Marketing<br \/>\n20%<\/p>\n<p>Branding<br \/>\n20%<\/p>\n<p>Marketing Technology<br \/>\n17%<\/p>\n<p>Search Engine Marketing<br \/>\n17%<\/p>\n<p>Search Engine Optimization<br \/>\n15%<\/p>\n<p>Virtual Events and Webinars<br \/>\n15%<\/p>\n<p>AI Chatbots<br \/>\n12%<\/p>\n<p>Video Marketing<br \/>\n9%<\/p>\n<p>Market Research<br \/>\n9%<\/p>\n<p>Website Development<br \/>\n8%<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"23_of_B2B_marketers_claim_organic_search_is_the_most_effective_channel_for_driving_revenue_Wpromote\"><\/span>23% of B2B marketers claim organic search is the most effective channel for driving revenue (<a title=\"State of B2B Digital Marketing - Wpromote\" href=\"https:\/\/www.wpromote.com\/report\/2023-state-of-b2b-digital-marketing\" target=\"_blank\" rel=\"noopener\">Wpromote<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Organic search ranks among the most effective revenue-driving marketing channels, behind display advertising (36%) and paid search (32%).<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a complete breakdown of the most effective B2B marketing channels for driving revenue:<\/p>\n<div class=\"table-responsive\">\n<p>Channel<br \/>\nShare of B2B Marketers<\/p>\n<p>Social Media<br \/>\n60%<\/p>\n<p>Content Marketing<br \/>\n49%<\/p>\n<p>Email<br \/>\n45%<\/p>\n<p>Display Advertising<br \/>\n36%<\/p>\n<p>Paid Search<br \/>\n32%<\/p>\n<p>Organic Search<br \/>\n23%<\/p>\n<p>Streaming TV (CTV, OTT)<br \/>\n23%<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"19_of_B2B_marketers_say_SEO_contributes_the_most_to_achieving_top-of-funnel_goals_Wpromote\"><\/span>19% of B2B marketers say SEO contributes the most to achieving top-of-funnel goals (<a title=\"State of B2B Digital Marketing - Wpromote\" href=\"https:\/\/www.wpromote.com\/report\/2023-state-of-b2b-digital-marketing\" target=\"_blank\" rel=\"noopener\">Wpromote<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When it comes to the most effective marketing tactics for achieving top-of-funnel goals (boosting brand awareness and generating leads), 19% of marketers say that\u2019s SEO, more than podcasts (16%) or converged TV (11%).<\/p>\n<p>Here\u2019s a comprehensive overview of effective tactics for achieving top-of-funnel goals:<\/p>\n<div class=\"table-responsive\">\n<p>Tactic<br \/>\nShare of B2B Marketers<\/p>\n<p>Social Media<br \/>\n50%<\/p>\n<p>Email<br \/>\n43%<\/p>\n<p>In-Person \/ Live Events<br \/>\n34%<\/p>\n<p>Video<br \/>\n30%<\/p>\n<p>Interactive Content<br \/>\n30%<\/p>\n<p>Influencer Marketing<br \/>\n30%<\/p>\n<p>Paid Search<br \/>\n28%<\/p>\n<p>Site Content<br \/>\n26%<\/p>\n<p>Direct Mail<br \/>\n24%<\/p>\n<p>Virtual Events<br \/>\n23%<\/p>\n<p>Account-Based Marketing<br \/>\n22%<\/p>\n<p>SEO<br \/>\n19%<\/p>\n<p>Podcasts<br \/>\n16%<\/p>\n<p>Converged TV<br \/>\n11%<\/p>\n<\/div>\n<p>17% of B2B marketers consider SEO as a key contributor to achieving bottom-of-funnel goals (<a title=\"State of B2B Digital Marketing - Wpromote\" href=\"https:\/\/www.wpromote.com\/report\/2023-state-of-b2b-digital-marketing\" target=\"_blank\" rel=\"noopener\">Wpromote<\/a>)<\/p>\n<p>SEO is a key element of the marketing mix in achieving bottom-of-funnel goals, according to 17% of surveyed marketers. Social media and email remain the most effective bottom-funnel channels.<\/p>\n<div class=\"table-responsive\">\n<p>Tactic<br \/>\nShare of B2B Marketers<\/p>\n<p>Social Media<br \/>\n46%<\/p>\n<p>Email<br \/>\n40%<\/p>\n<p>Paid Search<br \/>\n30%<\/p>\n<p>In-Person \/ Live Events<br \/>\n30%<\/p>\n<p>Direct Mail<br \/>\n28%<\/p>\n<p>Video<br \/>\n27%<\/p>\n<p>Interactive Content<br \/>\n26%<\/p>\n<p>Influencer Marketing<br \/>\n25%<\/p>\n<p>Virtual Events<br \/>\n23%<\/p>\n<p>Account-Based Marketing (ABM)<br \/>\n22%<\/p>\n<p>Site Content<br \/>\n21%<\/p>\n<p>Podcasts<br \/>\n18%<\/p>\n<p>SEO<br \/>\n17%<\/p>\n<p>Converged TV<br \/>\n14%<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"676_of_organic_online_traffic_clicks_originate_from_the_top_five_organic_search_results_Gartner\"><\/span>67.6% of organic online traffic clicks originate from the top five organic search results (<a title=\"3 Tactics to Boost Your B2B SEO Strategy\" href=\"https:\/\/www.gartner.com\/en\/digital-markets\/insights\/b2b-seo-strategy-tactics\" target=\"_blank\" rel=\"noopener\">Gartner<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>SEO is a key element in the marketing mix for B2B businesses. The first five organic results account for 67.6% of organic online traffic clicks. By securing an organic placement among these top results, a B2B company can enhance its visibility and improve overall marketing performance.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"B2B_buyers_spend_27_of_their_time_in_the_purchase_journey_on_online_research_Gartner\"><\/span>B2B buyers spend 27% of their time in the purchase journey on online research (<a title=\"3 Tactics to Boost Your B2B SEO Strategy\" href=\"https:\/\/www.gartner.com\/en\/digital-markets\/insights\/b2b-seo-strategy-tactics\" target=\"_blank\" rel=\"noopener\">Gartner<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>B2B buyers spend nearly one-third of their time on the purchase journey on online research, which may include using at least one search engine.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Marketing teams need to align B2B SEO strategy with the buyer purchase journey. And create relevant content to match buyer needs.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Only_3_of_B2B_content_generates_external_links_from_multiple_websites_Backlinko\"><\/span>Only 3% of B2B content generates external links from multiple websites (<a title=\"We Analyzed 912 Million Blog Posts. Here&#039;s What We Learned About Content Marketing\" href=\"https:\/\/backlinko.com\/content-study\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>An analysis of 912 million blog posts shows that the vast majority (93%) of B2B content generates no external links. Only 3% of B2B content gets linked to multiple websites.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Organic_search_is_a_key_lead_source_Sagefrog\"><\/span>Organic search is a key lead source (<a title=\"Sagefrog\" href=\"https:\/\/www.sagefrog.com\/resources\/2024-b2b-marketing-mix-report\/\" target=\"_blank\" rel=\"noopener\">Sagefrog<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>According to 15% of B2B marketers, organic search is a key sales and marketing lead source, behind referrals (17%) and account-based marketing (17%).<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a complete breakdown of top lead sources according to B2B marketers:<\/p>\n<div class=\"table-responsive\">\n<p>Lead Source<br \/>\nShare of B2B Marketers<\/p>\n<p>In-Person Tradeshows and Events<br \/>\n33%<\/p>\n<p>Email Marketing<br \/>\n32%<\/p>\n<p>Directories and Sponsorships<br \/>\n32%<\/p>\n<p>Print Advertisements<br \/>\n27%<\/p>\n<p>Direct Marketing<br \/>\n26%<\/p>\n<p>Paid Social Media<br \/>\n24%<\/p>\n<p>Public Relations<br \/>\n24%<\/p>\n<p>Virtual Events and Webinars<br \/>\n21%<\/p>\n<p>Referrals<br \/>\n17%<\/p>\n<p>Account-Based Marketing<br \/>\n17%<\/p>\n<p>Organic Search<br \/>\n15%<\/p>\n<p>Networking<br \/>\n12%<\/p>\n<p>Search Engine Marketing<br \/>\n12%<\/p>\n<p>Telemarketing<br \/>\n9%<\/p>\n<\/div>\n<p class=\"h2 text-center\">Conclusion<\/p>\n<p>That\u2019s it for my list of B2B SEO statistics in 2024.<\/p>\n<p>I hope you find them useful.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/b2b-seo-statistics\" target=\"_blank\" rel=\"noopener\">10 B2B SEO Statistics<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you\u2019ll find 10 up-to-date B2B SEO statistics for 2024. Let\u2019s dive right in! Internet search results are the primary source for product discovery among B2B buyers in the US (Statista) 66% of B2B buyers turn to internet search results when exploring products they plan to buy, rather than relying on industry publications or relevant trade shows. Here\u2019s a complete breakdown of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10353,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/06\/most-popular-channels-b2b-product-discovery-IaxOra-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/06\/most-popular-channels-b2b-product-discovery-IaxOra-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10352"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/10353"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}