{"id":10354,"date":"2024-06-29T03:52:07","date_gmt":"2024-06-29T03:52:07","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/"},"modified":"2024-06-29T03:52:07","modified_gmt":"2024-06-29T03:52:07","slug":"apple-statistics-users-devices-and-revenue","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/","title":{"rendered":"Apple Statistics \u2013 Users, Devices, and Revenue"},"content":{"rendered":"<p>Apple currently ranks as one of the most valuable companies with a market cap of $3.31 trillion.<\/p>\n<p>Founded in 1976, the company had a long history of innovations from introducing the iPhone in 2007 to releasing the mixed-reality headset Apple Vision Pro in 2024.<\/p>\n<p>Today, there are over 2.2 billion active Apple devices worldwide.<\/p>\n<p>Apple dominates various categories worldwide and in the US, from smartphones to tablets, and has a massive services business. Apple\u2019s App Store alone attracts more than <a title=\"Developers generated $1.1 trillion in the App Store ecosystem in 2022 - Apple\" href=\"https:\/\/www.apple.com\/newsroom\/2023\/05\/developers-generated-one-point-one-trillion-in-the-app-store-ecosystem-in-2022\/\" target=\"_blank\" rel=\"noopener\">650 million<\/a> weekly active users worldwide.<\/p>\n<p>Continue reading to find the latest Apple statistics in 2024.<\/p>\n<p>Here\u2019s a quick summary of what you\u2019ll find on this page:<\/p>\n<p><a href=\"https:\/\/backlinko.com\/blog#key-apple-stats\" target=\"_blank\" rel=\"noopener\">Key Apple Stats<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#apple-annual-revenue\" target=\"_blank\" rel=\"noopener\">Apple Annual Revenue<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#apple-quarterly-revenue\" target=\"_blank\" rel=\"noopener\">Apple Quarterly Revenue<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#apple-revenue-category\" target=\"_blank\" rel=\"noopener\">Apple Revenue by Category<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#apple-revenue-region\" target=\"_blank\" rel=\"noopener\">Apple Revenue by Region<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#apple-iphone-market-share\" target=\"_blank\" rel=\"noopener\">Apple iPhone Market Share<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#apple-ipad-market-share\" target=\"_blank\" rel=\"noopener\">Apple iPad Market Share<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#apple-mac-market-share\" target=\"_blank\" rel=\"noopener\">Apple Mac Market Share<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#apple-devices-worldwide\" target=\"_blank\" rel=\"noopener\">Number of Active Apple Devices Worldwide<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#apple-ad-revenue\" target=\"_blank\" rel=\"noopener\">Apple Ad Revenue<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#apple-music-subscribers\" target=\"_blank\" rel=\"noopener\">Apple Music Subscribers<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#apple-app-store-apps-number\" target=\"_blank\" rel=\"noopener\">Number of Available Apps in the Apple App Store<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#apple-app-store-games-number\" target=\"_blank\" rel=\"noopener\">Number of Available Games in the Apple App Store<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#apple-people-work\" target=\"_blank\" rel=\"noopener\">How Many People Work at Apple?<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#Key_Apple_Stats\" >Key Apple Stats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#Apple_Annual_Revenue\" >Apple Annual Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#Apple_Quarterly_Revenue\" >Apple Quarterly Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#Apple_Revenue_by_Category\" >Apple Revenue by Category<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#Apple_Revenue_by_Region\" >Apple Revenue by Region<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#Apple_iPhone_Market_Share\" >Apple iPhone Market Share<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#Apple_iPad_Market_Share\" >Apple iPad Market Share<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#Apple_Mac_Market_Share\" >Apple Mac Market Share<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#Number_of_Active_Apple_Devices_Worldwide\" >Number of Active Apple Devices Worldwide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#Apple_Ad_Revenue\" >Apple Ad Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#Apple_Music_Subscribers\" >Apple Music Subscribers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#Number_of_Available_Apps_in_the_Apple_App_Store\" >Number of Available Apps in the Apple App Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#Number_of_Available_Games_in_the_Apple_App_Store\" >Number of Available Games in the Apple App Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#How_Many_People_Work_at_Apple\" >How Many People Work at Apple?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/06\/29\/apple-statistics-users-devices-and-revenue\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Key_Apple_Stats\"><\/span>Key Apple Stats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Apple registered an annual revenue of <strong>$383.29 billion<\/strong> in 2023.<br \/>\nThere are around <strong>2.2 billion<\/strong> active Apple devices worldwide.<br \/>\niPhone is the largest category by sales, accounting for <strong>50.46%<\/strong> of Apple\u2019s total quarterly revenue in Q2 2024.<br \/>\n<strong>161,000<\/strong> employees work at Apple.<br \/>\n<strong>3.84 million<\/strong> apps are available in the Apple App Store<\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Apple_Annual_Revenue\"><\/span>Apple Annual Revenue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Apple brought in an annual revenue of <strong>$383.29 billion<\/strong> in 2023. Revenue has decreased by 2.8% over the previous fiscal year.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a table with Apple\u2019s annual revenue since 2009:<\/p>\n<div class=\"table-responsive\">\n<p><strong>Note:<\/strong> Apple\u2019s fiscal year ends on the last Saturday of September.<\/p>\n<p>Year<br \/>\nApple Annual Revenue<\/p>\n<p>2009<br \/>\n$42.91 billion<\/p>\n<p>2010<br \/>\n$65.23 billion<\/p>\n<p>2011<br \/>\n$108.25 billion<\/p>\n<p>2012<br \/>\n$156.51 billion<\/p>\n<p>2013<br \/>\n$170.91 billion<\/p>\n<p>2014<br \/>\n$182.8 billion<\/p>\n<p>2015<br \/>\n$233.72 billion<\/p>\n<p>2016<br \/>\n$215.64 billion<\/p>\n<p>2017<br \/>\n$229.23 billion<\/p>\n<p>2018<br \/>\n$265.6 billion<\/p>\n<p>2019<br \/>\n$260.17 billion<\/p>\n<p>2020<br \/>\n$274.52 billion<\/p>\n<p>2021<br \/>\n$365.82 billion<\/p>\n<p>2022<br \/>\n$394.33 billion<\/p>\n<p>2023<br \/>\n$383.29 billion<\/p>\n<\/div>\n<p><strong>Source:<\/strong> <a title=\"SEC Filings - Apple\" href=\"https:\/\/investor.apple.com\/sec-filings\/default.aspx\" target=\"_blank\" rel=\"noopener\">Apple<\/a><\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Apple_Quarterly_Revenue\"><\/span>Apple Quarterly Revenue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Apple generated a quarterly revenue of <strong>$90.75 billion<\/strong> in Q2 2024, representing a 4.31% year-over-year decrease.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>We\u2019ve charted Apple\u2019s quarterly revenue since Q1 2019:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\nApple Quarterly Revenue<\/p>\n<p>Q1 2019<br \/>\n$84.31 billion<\/p>\n<p>Q2 2019<br \/>\n$58.02 billion<\/p>\n<p>Q3 2019<br \/>\n$53.81 billion<\/p>\n<p>Q4 2019<br \/>\n$64.04 billion<\/p>\n<p>Q1 2020<br \/>\n$91.82 billion<\/p>\n<p>Q2 2020<br \/>\n$58.31 billion<\/p>\n<p>Q3 2020<br \/>\n$59.69 billion<\/p>\n<p>Q4 2020<br \/>\n$64.7 billion<\/p>\n<p>Q1 2021<br \/>\n$111.44 billion<\/p>\n<p>Q2 2021<br \/>\n$89.58 billion<\/p>\n<p>Q3 2021<br \/>\n$81.43 billion<\/p>\n<p>Q4 2021<br \/>\n$83.36 billion<\/p>\n<p>Q1 2022<br \/>\n$123.95 billion<\/p>\n<p>Q2 2022<br \/>\n$97.28 billion<\/p>\n<p>Q3 2022<br \/>\n$82.96 billion<\/p>\n<p>Q4 2022<br \/>\n$90.15 billion<\/p>\n<p>Q1 2023<br \/>\n$117.15 billion<\/p>\n<p>Q2 2023<br \/>\n$94.84 billion<\/p>\n<p>Q3 2023<br \/>\n$81.8 billion<\/p>\n<p>Q4 2023<br \/>\n$89.5 billion<\/p>\n<p>Q1 2024<br \/>\n$119.58 billion<\/p>\n<p>Q2 2024<br \/>\n$90.75 billion<\/p>\n<\/div>\n<p><strong>Source:<\/strong> <a title=\"SEC Filings - Apple\" href=\"https:\/\/investor.apple.com\/sec-filings\/default.aspx\" target=\"_blank\" rel=\"noopener\">Apple<\/a><\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Apple_Revenue_by_Category\"><\/span>Apple Revenue by Category<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>iPhone sales accounted for over half (50.46%) of Apple\u2019s quarterly revenue in Q2 2024, amounting to <strong>$45.96 billion<\/strong>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>The iPhone category remains the largest category by sales to Apple to date.<\/p>\n<p>Here\u2019s a detailed breakdown of iPhone sales since Q1 2018, including a share of total Apple revenue:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\niPhone Sales<br \/>\nShare of Total Apple Revenue<\/p>\n<p>Q1 2018<br \/>\n$61.58 billion<br \/>\n69.74%<\/p>\n<p>Q2 2018<br \/>\n$37.56 billion<br \/>\n62.21%<\/p>\n<p>Q3 2018<br \/>\n$29.47 billion<br \/>\n56.15%<\/p>\n<p>Q4 2018<br \/>\n$37.19 billion<br \/>\n59.12%<\/p>\n<p>Q1 2019<br \/>\n$51.98 billion<br \/>\n61.66%<\/p>\n<p>Q2 2019<br \/>\n$31.05 billion<br \/>\n53.52%<\/p>\n<p>Q3 2019<br \/>\n$25.99 billion<br \/>\n48.29%<\/p>\n<p>Q4 2019<br \/>\n$33.36 billion<br \/>\n52.1%<\/p>\n<p>Q1 2020<br \/>\n$55.96 billion<br \/>\n60.9%<\/p>\n<p>Q2 2020<br \/>\n$28.96 billion<br \/>\n49.7%<\/p>\n<p>Q3 2020<br \/>\n$26.42 billion<br \/>\n44.26%<\/p>\n<p>Q4 2020<br \/>\n$26.44 billion<br \/>\n40.9%<\/p>\n<p>Q1 2021<br \/>\n$65.6 billion<br \/>\n58.86%<\/p>\n<p>Q2 2021<br \/>\n$47.94 billion<br \/>\n53.51%<\/p>\n<p>Q3 2021<br \/>\n$39.57 billion<br \/>\n48.59%<\/p>\n<p>Q4 2021<br \/>\n$38.87 billion<br \/>\n46.63%<\/p>\n<p>Q1 2022<br \/>\n$71.63 billion<br \/>\n57.8%<\/p>\n<p>Q2 2022<br \/>\n$50.57 billion<br \/>\n51.99%<\/p>\n<p>Q3 2022<br \/>\n$40.67 billion<br \/>\n49.02%<\/p>\n<p>Q4 2022<br \/>\n$42.63 billion<br \/>\n47.29%<\/p>\n<p>Q1 2023<br \/>\n$65.78 billion<br \/>\n56.14%<\/p>\n<p>Q2 2023<br \/>\n$51.33 billion<br \/>\n54.13%<\/p>\n<p>Q3 2023<br \/>\n$39.67 billion<br \/>\n48.5%<\/p>\n<p>Q4 2023<br \/>\n$43.81 billion<br \/>\n48.95%<\/p>\n<p>Q1 2024<br \/>\n$69.7 billion<br \/>\n58.29%<\/p>\n<p>Q2 2024<br \/>\n$45.96 billion<br \/>\n50.64%<\/p>\n<\/div>\n<p>Apple\u2019s service business (includes revenue from the App Store, iTunes Store, fees related to AppleCare, Apple Pay, and other services) is the second largest category.<\/p>\n<p>In Q2 2024, Apple services revenue amounted to <strong>$23.87 billion<\/strong>, accounting for 26.3% of total quarterly revenue. That\u2019s an all-time high revenue from services to date.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>We\u2019ve charted Apple\u2019s services revenue since Q1 2018:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\nServices Revenue<br \/>\nShare of Total Apple Revenue<\/p>\n<p>Q1 2018<br \/>\n$8.47 billion<br \/>\n9.59%<\/p>\n<p>Q2 2018<br \/>\n$9.85 billion<br \/>\n15.03%<\/p>\n<p>Q3 2018<br \/>\n$10.17 billion<br \/>\n17.93%<\/p>\n<p>Q4 2018<br \/>\n$9.98 billion<br \/>\n15.87%<\/p>\n<p>Q1 2019<br \/>\n$10.88 billion<br \/>\n12.9%<\/p>\n<p>Q2 2019<br \/>\n$11.45 billion<br \/>\n19.74%<\/p>\n<p>Q3 2019<br \/>\n$11.46 billion<br \/>\n21.29%<\/p>\n<p>Q4 2019<br \/>\n$12.51 billion<br \/>\n19.54%<\/p>\n<p>Q1 2020<br \/>\n$12.72 billion<br \/>\n13.85%<\/p>\n<p>Q2 2020<br \/>\n$13.35 billion<br \/>\n22.89%<\/p>\n<p>Q3 2020<br \/>\n$13.16 billion<br \/>\n22.04%<\/p>\n<p>Q4 2020<br \/>\n$14.55 billion<br \/>\n22.5%<\/p>\n<p>Q1 2021<br \/>\n$15.76 billion<br \/>\n14.14%<\/p>\n<p>Q2 2021<br \/>\n$16.9 billion<br \/>\n18.87%<\/p>\n<p>Q3 2021<br \/>\n$17.49 billion<br \/>\n21.47%<\/p>\n<p>Q4 2021<br \/>\n$18.28 billion<br \/>\n21.93%<\/p>\n<p>Q1 2022<br \/>\n$19.52 billion<br \/>\n15.76%<\/p>\n<p>Q2 2022<br \/>\n$19.82 billion<br \/>\n20.37%<\/p>\n<p>Q3 2022<br \/>\n$19.6 billion<br \/>\n23.63%<\/p>\n<p>Q4 2022<br \/>\n$19.19 billion<br \/>\n21.28%<\/p>\n<p>Q1 2023<br \/>\n$20.77 billion<br \/>\n17.73%<\/p>\n<p>Q2 2023<br \/>\n$20.91 billion<br \/>\n22.05%<\/p>\n<p>Q3 2023<br \/>\n$21.21 billion<br \/>\n25.93%<\/p>\n<p>Q4 2023<br \/>\n$22.31 billion<br \/>\n24.93%<\/p>\n<p>Q1 2024<br \/>\n$23.12 billion<br \/>\n19.33%<\/p>\n<p>Q2 2024<br \/>\n$23.87 billion<br \/>\n26.3%<\/p>\n<\/div>\n<p>Apple wearables, home, and accessories revenue includes sales of Apple Watch, wireless headphones, HomePod, Apple TV, and accessories.<\/p>\n<p>Apple wearables, home, and accessories revenue amounted to <strong>$7.91 billion<\/strong> in Q2 2024, accounting for 8.72% of total revenue, that\u2019s more than Mac ($7.45 billion) or iPad ($5.56 billion) sales.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a detailed breakdown of Apple wearables, home, and accessories revenue since Q1 2018:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\nWearables, Home, and Accessories Revenue<br \/>\nShare of Total Apple Revenue<\/p>\n<p>Q1 2018<br \/>\n$5.49 billion<br \/>\n6.22%<\/p>\n<p>Q2 2018<br \/>\n$3.94 billion<br \/>\n6.47%<\/p>\n<p>Q3 2018<br \/>\n$3.73 billion<br \/>\n7.02%<\/p>\n<p>Q4 2018<br \/>\n$4.23 billion<br \/>\n6.7%<\/p>\n<p>Q1 2019<br \/>\n$7.31 billion<br \/>\n8.67%<\/p>\n<p>Q2 2019<br \/>\n$5.13 billion<br \/>\n8.84%<\/p>\n<p>Q3 2019<br \/>\n$5.53 billion<br \/>\n10.27%<\/p>\n<p>Q4 2019<br \/>\n$6.52 billion<br \/>\n10.18%<\/p>\n<p>Q1 2020<br \/>\n$10.01 billion<br \/>\n10.9%<\/p>\n<p>Q2 2020<br \/>\n$6.28 billion<br \/>\n10.78%<\/p>\n<p>Q3 2020<br \/>\n$6.45 billion<br \/>\n10.81%<\/p>\n<p>Q4 2020<br \/>\n$7.88 billion<br \/>\n12.2%<\/p>\n<p>Q1 2021<br \/>\n$12.97 billion<br \/>\n11.64%<\/p>\n<p>Q2 2021<br \/>\n$7.84 billion<br \/>\n8.75%<\/p>\n<p>Q3 2021<br \/>\n$8.78 billion<br \/>\n10.78%<\/p>\n<p>Q4 2021<br \/>\n$8.79 billion<br \/>\n10.54%<\/p>\n<p>Q1 2022<br \/>\n$14.7 billion<br \/>\n11.86%<\/p>\n<p>Q2 2022<br \/>\n$8.81 billion<br \/>\n9.05%<\/p>\n<p>Q3 2022<br \/>\n$8.08 billion<br \/>\n9.74%<\/p>\n<p>Q4 2022<br \/>\n$9.65 billion<br \/>\n10.7%<\/p>\n<p>Q1 2023<br \/>\n$13.48 billion<br \/>\n11.51%<\/p>\n<p>Q2 2023<br \/>\n$8.76 billion<br \/>\n9.23%<\/p>\n<p>Q3 2023<br \/>\n$8.28 billion<br \/>\n10.13%<\/p>\n<p>Q4 2023<br \/>\n$9.32 billion<br \/>\n10.42%<\/p>\n<p>Q1 2024<br \/>\n$11.95 billion<br \/>\n10%<\/p>\n<p>Q2 2024<br \/>\n$7.91 billion<br \/>\n8.72%<\/p>\n<\/div>\n<p>Mac sales reached <strong>$7.45 billion<\/strong> in Q2 2024, accounting for 8.21% of Apple\u2019s total quarterly revenue.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a table with Mac revenue since Q1 2018:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\nMac Sales<br \/>\nShare of Total Apple Revenue<\/p>\n<p>Q1 2018<br \/>\n$6.9 billion<br \/>\n7.81%<\/p>\n<p>Q2 2018<br \/>\n$5.78 billion<br \/>\n9.57%<\/p>\n<p>Q3 2018<br \/>\n$5.26 billion<br \/>\n10%<\/p>\n<p>Q4 2018<br \/>\n$7.41 billion<br \/>\n11.78%<\/p>\n<p>Q1 2019<br \/>\n$7.42 billion<br \/>\n8.8%<\/p>\n<p>Q2 2019<br \/>\n$5.51 billion<br \/>\n9.5%<\/p>\n<p>Q3 2019<br \/>\n$5.82 billion<br \/>\n10.82%<\/p>\n<p>Q4 2019<br \/>\n$6.99 billion<br \/>\n10.92%<\/p>\n<p>Q1 2020<br \/>\n$7.16 billion<br \/>\n7.8%<\/p>\n<p>Q2 2020<br \/>\n$5.35 billion<br \/>\n9.18%<\/p>\n<p>Q3 2020<br \/>\n$7.08 billion<br \/>\n11.86%<\/p>\n<p>Q4 2020<br \/>\n$9.03 billion<br \/>\n14%<\/p>\n<p>Q1 2021<br \/>\n$8.68 billion<br \/>\n7.78%<\/p>\n<p>Q2 2021<br \/>\n$9.1 billion<br \/>\n10.16%<\/p>\n<p>Q3 2021<br \/>\n$8.24 billion<br \/>\n10.11%<\/p>\n<p>Q4 2021<br \/>\n$9.18 billion<br \/>\n11.01%<\/p>\n<p>Q1 2022<br \/>\n$10.85 billion<br \/>\n8.76%<\/p>\n<p>Q2 2022<br \/>\n$10.44 billion<br \/>\n10.73%<\/p>\n<p>Q3 2022<br \/>\n$7.38 billion<br \/>\n8.9%<\/p>\n<p>Q4 2022<br \/>\n$11.51 billion<br \/>\n12.77%<\/p>\n<p>Q1 2023<br \/>\n$7.74 billion<br \/>\n6.6%<\/p>\n<p>Q2 2023<br \/>\n$7.17 billion<br \/>\n7.56%<\/p>\n<p>Q3 2023<br \/>\n$6.84 billion<br \/>\n8.36%<\/p>\n<p>Q4 2023<br \/>\n$7.61 billion<br \/>\n8.5%<\/p>\n<p>Q1 2024<br \/>\n$7.78 billion<br \/>\n6.51%<\/p>\n<p>Q2 2024<br \/>\n$7.45 billion<br \/>\n8.21%<\/p>\n<\/div>\n<p>Apple registered <strong>$5.56 billion<\/strong> in iPad sales in Q2 2024, accounting for 6.13% of total quarterly revenue.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a table showing iPad sales since Q1 2018:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\niPad Sales<br \/>\nShare of Total Apple Revenue<\/p>\n<p>Q1 2018<br \/>\n$5.86 billion<br \/>\n6.44%<\/p>\n<p>Q2 2018<br \/>\n$4.01 billion<br \/>\n6.73%<\/p>\n<p>Q3 2018<br \/>\n$4.63 billion<br \/>\n8.9%<\/p>\n<p>Q4 2018<br \/>\n$4.09 billion<br \/>\n6.5%<\/p>\n<p>Q1 2019<br \/>\n$6.73 billion<br \/>\n7.98%<\/p>\n<p>Q2 2019<br \/>\n$4.87 billion<br \/>\n8.4%<\/p>\n<p>Q3 2019<br \/>\n$5.02 billion<br \/>\n9.33%<\/p>\n<p>Q4 2019<br \/>\n$4.66 billion<br \/>\n7.27%<\/p>\n<p>Q1 2020<br \/>\n$5.98 billion<br \/>\n6.51%<\/p>\n<p>Q2 2020<br \/>\n$4.37 billion<br \/>\n7.5%<\/p>\n<p>Q3 2020<br \/>\n$6.58 billion<br \/>\n11.03%<\/p>\n<p>Q4 2020<br \/>\n$6.8 billion<br \/>\n10.05%<\/p>\n<p>Q1 2021<br \/>\n$8.44 billion<br \/>\n7.57%<\/p>\n<p>Q2 2021<br \/>\n$7.81 billion<br \/>\n8.71%<\/p>\n<p>Q3 2021<br \/>\n$7.37 billion<br \/>\n9.05%<\/p>\n<p>Q4 2021<br \/>\n$8.25 billion<br \/>\n9.9%<\/p>\n<p>Q1 2022<br \/>\n$7.25 billion<br \/>\n5.85%<\/p>\n<p>Q2 2022<br \/>\n$7.65 billion<br \/>\n7.86%<\/p>\n<p>Q3 2022<br \/>\n$7.22 billion<br \/>\n8.71%<\/p>\n<p>Q4 2022<br \/>\n$7.17 billion<br \/>\n7.96%<\/p>\n<p>Q1 2023<br \/>\n$9.4 billion<br \/>\n8.02%<\/p>\n<p>Q2 2023<br \/>\n$6.67 billion<br \/>\n7.03%<\/p>\n<p>Q3 2023<br \/>\n$5.79 billion<br \/>\n7.08%<\/p>\n<p>Q4 2023<br \/>\n$6.44 billion<br \/>\n7.2%<\/p>\n<p>Q1 2024<br \/>\n$7.02 billion<br \/>\n5.87%<\/p>\n<p>Q2 2024<br \/>\n$5.56 billion<br \/>\n6.13%<\/p>\n<\/div>\n<p><strong>Source:<\/strong> <a title=\"SEC Filings - Apple\" href=\"https:\/\/investor.apple.com\/sec-filings\/default.aspx\" target=\"_blank\" rel=\"noopener\">Apple <\/a><\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Apple_Revenue_by_Region\"><\/span>Apple Revenue by Region<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Apple provides a regional breakdown of revenue by region.<\/p>\n<p>Apple sales data is based on the location of customers and sales.<\/p>\n<p>The Americas region accounted for <strong>$37.27 billion<\/strong> (41.07%) of total Apple revenue in Q2 2024. Revenue from the Americas market has decreased by 1.35% over the past year.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a detailed breakdown of Apple quarterly in the Americas region since Q1 2018, including share of total revenue:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\nApple Americas Revenue<br \/>\nShare of Total Apple Revenue<\/p>\n<p>Q1 2018<br \/>\n$35.19 billion<br \/>\n39.9%<\/p>\n<p>Q2 2018<br \/>\n$24.84 billion<br \/>\n40.63%<\/p>\n<p>Q3 2018<br \/>\n$24.54 billion<br \/>\n46.08%<\/p>\n<p>Q4 2018<br \/>\n$27.52 billion<br \/>\n43.75%<\/p>\n<p>Q1 2019<br \/>\n$36.94 billion<br \/>\n43.81%<\/p>\n<p>Q2 2019<br \/>\n$25.6 billion<br \/>\n44.12%<\/p>\n<p>Q3 2019<br \/>\n$25.06 billion<br \/>\n46.56%<\/p>\n<p>Q4 2019<br \/>\n$29.32 billion<br \/>\n45.79%<\/p>\n<p>Q1 2020<br \/>\n$41.37 billion<br \/>\n45.05%<\/p>\n<p>Q2 2020<br \/>\n$25.47 billion<br \/>\n43.68%<\/p>\n<p>Q3 2020<br \/>\n$27 billion<br \/>\n45.27%<\/p>\n<p>Q4 2020<br \/>\n$30.7 billion<br \/>\n45.4%<\/p>\n<p>Q1 2021<br \/>\n$46.31 billion<br \/>\n41.56%<\/p>\n<p>Q2 2021<br \/>\n$34.31 billion<br \/>\n38.29%<\/p>\n<p>Q3 2021<br \/>\n$35.87 billion<br \/>\n44.04%<\/p>\n<p>Q4 2021<br \/>\n$36.82 billion<br \/>\n44.17%<\/p>\n<p>Q1 2022<br \/>\n$51.5 billion<br \/>\n41.55%<\/p>\n<p>Q2 2022<br \/>\n$40.88 billion<br \/>\n42.03%<\/p>\n<p>Q3 2022<br \/>\n$37.47 billion<br \/>\n45.17%<\/p>\n<p>Q4 2022<br \/>\n$39.81 billion<br \/>\n44.16%<\/p>\n<p>Q1 2023<br \/>\n$49.28 billion<br \/>\n42.06%<\/p>\n<p>Q2 2023<br \/>\n$37.78 billion<br \/>\n39.84%<\/p>\n<p>Q3 2023<br \/>\n$35.38 billion<br \/>\n43.26%<\/p>\n<p>Q4 2023<br \/>\n$40.12 billion<br \/>\n44.82%<\/p>\n<p>Q1 2024<br \/>\n$50.43 billion<br \/>\n42.17%<\/p>\n<p>Q2 2024<br \/>\n$37.27 billion<br \/>\n41.07%<\/p>\n<\/div>\n<p>Europe is the second-largest market for Apple. Apple\u2019s revenue in Europe amounted to <strong>$24.12 billion<\/strong> in Q2 2024, 26.58% of total quarterly revenue.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>We\u2019ve charted Apple\u2019s quarterly revenue from the European market since Q1 2018:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\nApple Europe Revenue<br \/>\nShare of Total Apple Revenue<\/p>\n<p>Q1 2018<br \/>\n$21.05 billion<br \/>\n23.85%<\/p>\n<p>Q2 2018<br \/>\n$13.85 billion<br \/>\n22.65%<\/p>\n<p>Q3 2018<br \/>\n$12.14 billion<br \/>\n22.79%<\/p>\n<p>Q4 2018<br \/>\n$15.38 billion<br \/>\n24.45%<\/p>\n<p>Q1 2019<br \/>\n$20.36 billion<br \/>\n24.15%<\/p>\n<p>Q2 2019<br \/>\n$13.05 billion<br \/>\n22.5%<\/p>\n<p>Q3 2019<br \/>\n$11.93 billion<br \/>\n22.16%<\/p>\n<p>Q4 2019<br \/>\n$14.95 billion<br \/>\n23.34%<\/p>\n<p>Q1 2020<br \/>\n$23.27 billion<br \/>\n25.35%<\/p>\n<p>Q2 2020<br \/>\n$14.29 billion<br \/>\n24.51%<\/p>\n<p>Q3 2020<br \/>\n$14.17 billion<br \/>\n23.75%<\/p>\n<p>Q4 2020<br \/>\n$16.9 billion<br \/>\n25%<\/p>\n<p>Q1 2021<br \/>\n$27.31 billion<br \/>\n24.5%<\/p>\n<p>Q2 2021<br \/>\n$22.26 billion<br \/>\n24.85%<\/p>\n<p>Q3 2021<br \/>\n$18.94 billion<br \/>\n23.26%<\/p>\n<p>Q4 2021<br \/>\n$20.79 billion<br \/>\n24.94%<\/p>\n<p>Q1 2022<br \/>\n$27.75 billion<br \/>\n24%<\/p>\n<p>Q2 2022<br \/>\n$23.28 billion<br \/>\n23.94%<\/p>\n<p>Q3 2022<br \/>\n$19.29 billion<br \/>\n23.25%<\/p>\n<p>Q4 2022<br \/>\n$22.76 billion<br \/>\n25.29%<\/p>\n<p>Q1 2023<br \/>\n$27.68 billion<br \/>\n23.63%<\/p>\n<p>Q2 2023<br \/>\n$23.95 billion<br \/>\n25.25%<\/p>\n<p>Q3 2023<br \/>\n$20.21 billion<br \/>\n24.7%<\/p>\n<p>Q4 2023<br \/>\n$22.46 billion<br \/>\n25.1%<\/p>\n<p>Q1 2024<br \/>\n$30.4 billion<br \/>\n25.42%<\/p>\n<p>Q2 2024<br \/>\n$24.12 billion<br \/>\n26.58%<\/p>\n<\/div>\n<p>The Greater China market accounted for <strong>$16.37 billion<\/strong> of Apple\u2019s quarterly revenue in Q2 2024, representing 18.04% of total revenue.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a table with Apple Greater China revenue since Q1 2018:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\nApple Greater China Revenue<br \/>\nShare of Total Apple Revenue<\/p>\n<p>Q1 2018<br \/>\n$17.96 billion<br \/>\n20.34%<\/p>\n<p>Q2 2018<br \/>\n$13.02 billion<br \/>\n21.3%<\/p>\n<p>Q3 2018<br \/>\n$9.55 billion<br \/>\n17.93%<\/p>\n<p>Q4 2018<br \/>\n$11.41 billion<br \/>\n18.14%<\/p>\n<p>Q1 2019<br \/>\n$13.17 billion<br \/>\n15.62%<\/p>\n<p>Q2 2019<br \/>\n$10.22 billion<br \/>\n17.61%<\/p>\n<p>Q3 2019<br \/>\n$9.16 billion<br \/>\n17.02%<\/p>\n<p>Q4 2019<br \/>\n$11.13 billion<br \/>\n17.39%<\/p>\n<p>Q1 2020<br \/>\n$13.58 billion<br \/>\n14.79%<\/p>\n<p>Q2 2020<br \/>\n$9.46 billion<br \/>\n16.21%<\/p>\n<p>Q3 2020<br \/>\n$9.33 billion<br \/>\n15.63%<\/p>\n<p>Q4 2020<br \/>\n$7.95 billion<br \/>\n14.7%<\/p>\n<p>Q1 2021<br \/>\n$21.31 billion<br \/>\n19.13%<\/p>\n<p>Q2 2021<br \/>\n$17.73 billion<br \/>\n19.79%<\/p>\n<p>Q3 2021<br \/>\n$14.76 billion<br \/>\n18.13%<\/p>\n<p>Q4 2021<br \/>\n$14.56 billion<br \/>\n17.47%<\/p>\n<p>Q1 2022<br \/>\n$25.78 billion<br \/>\n20.8%<\/p>\n<p>Q2 2022<br \/>\n$18.34 billion<br \/>\n18.86%<\/p>\n<p>Q3 2022<br \/>\n$14.6 billion<br \/>\n17.6%<\/p>\n<p>Q4 2022<br \/>\n$15.47 billion<br \/>\n17.16%<\/p>\n<p>Q1 2023<br \/>\n$23.91 billion<br \/>\n20.41%<\/p>\n<p>Q2 2023<br \/>\n$17.81 billion<br \/>\n18.78%<\/p>\n<p>Q3 2023<br \/>\n$15.76 billion<br \/>\n19.27%<\/p>\n<p>Q4 2023<br \/>\n$15.08 billion<br \/>\n16.85%<\/p>\n<p>Q1 2024<br \/>\n$20.82 billion<br \/>\n17.41%<\/p>\n<p>Q2 2024<br \/>\n$16.37 billion<br \/>\n18.04%<\/p>\n<\/div>\n<p>Apple\u2019s revenue in Japan amounted to <strong>$6.26 billion<\/strong> in Q2 2024, accounting for 6.9% of total quarterly revenue.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a table showing Apple Japan\u2019s revenue since Q1 2018:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\nApple Japan Revenue<br \/>\nShare of Total Apple Revenue<\/p>\n<p>Q1 2018<br \/>\n$7.24 billion<br \/>\n8.2%<\/p>\n<p>Q2 2018<br \/>\n$5.47 billion<br \/>\n8.94%<\/p>\n<p>Q3 2018<br \/>\n$3.87 billion<br \/>\n7.26%<\/p>\n<p>Q4 2018<br \/>\n$5.16 billion<br \/>\n8.21%<\/p>\n<p>Q1 2019<br \/>\n$6.91 billion<br \/>\n8.2%<\/p>\n<p>Q2 2019<br \/>\n$5.53 billion<br \/>\n9.54%<\/p>\n<p>Q3 2019<br \/>\n$4.08 billion<br \/>\n7.59%<\/p>\n<p>Q4 2019<br \/>\n$4.98 billion<br \/>\n7.78%<\/p>\n<p>Q1 2020<br \/>\n$6.22 billion<br \/>\n6.78%<\/p>\n<p>Q2 2020<br \/>\n$5.21 billion<br \/>\n8.93%<\/p>\n<p>Q3 2020<br \/>\n$4.97 billion<br \/>\n8.32%<\/p>\n<p>Q4 2020<br \/>\n$5.02 billion<br \/>\n7.8%<\/p>\n<p>Q1 2021<br \/>\n$8.29 billion<br \/>\n7.43%<\/p>\n<p>Q2 2021<br \/>\n$7.74 billion<br \/>\n8.64%<\/p>\n<p>Q3 2021<br \/>\n$6.46 billion<br \/>\n7.93%<\/p>\n<p>Q4 2021<br \/>\n$5.99 billion<br \/>\n7.19%<\/p>\n<p>Q1 2022<br \/>\n$7.12 billion<br \/>\n5.73%<\/p>\n<p>Q2 2022<br \/>\n$7.72 billion<br \/>\n7.94%<\/p>\n<p>Q3 2022<br \/>\n$5.45 billion<br \/>\n6.56%<\/p>\n<p>Q4 2022<br \/>\n$5.7 billion<br \/>\n6.32%<\/p>\n<p>Q1 2023<br \/>\n$6.76 billion<br \/>\n5.77%<\/p>\n<p>Q2 2023<br \/>\n$7.18 billion<br \/>\n7.57%<\/p>\n<p>Q3 2023<br \/>\n$4.82 billion<br \/>\n5.89%<\/p>\n<p>Q4 2023<br \/>\n$5.51 billion<br \/>\n6.15%<\/p>\n<p>Q1 2024<br \/>\n$7.77 billion<br \/>\n6.5%<\/p>\n<p>Q2 2024<br \/>\n$6.26 billion<br \/>\n6.9%<\/p>\n<\/div>\n<p>Apple\u2019s revenue in the rest of Asia Pacific amounted to <strong>$6.72 billion<\/strong> in Q2 2024, accounting for 7.41% of total quarterly revenue.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>We\u2019ve charted Apple\u2019s revenue in the Rest of Asia Pacific since Q1 2018:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\nApple Rest of Asia Pacific Revenue<br \/>\nShare of Total Apple Revenue<\/p>\n<p>Q1 2018<br \/>\n$6.85 billion<br \/>\n7.76%<\/p>\n<p>Q2 2018<br \/>\n$3.96 billion<br \/>\n6.47%<\/p>\n<p>Q3 2018<br \/>\n$3.17 billion<br \/>\n5.95%<\/p>\n<p>Q4 2018<br \/>\n$3.43 billion<br \/>\n5.45%<\/p>\n<p>Q1 2019<br \/>\n$6.93 billion<br \/>\n8.22%<\/p>\n<p>Q2 2019<br \/>\n$3.62 billion<br \/>\n6.23%<\/p>\n<p>Q3 2019<br \/>\n$3.59 billion<br \/>\n6.67%<\/p>\n<p>Q4 2019<br \/>\n$3.66 billion<br \/>\n5.71%<\/p>\n<p>Q1 2020<br \/>\n$7.38 billion<br \/>\n8.04%<\/p>\n<p>Q2 2020<br \/>\n$3.89 billion<br \/>\n6.66%<\/p>\n<p>Q3 2020<br \/>\n$4.2 billion<br \/>\n7.04%<\/p>\n<p>Q4 2020<br \/>\n$4.13 billion<br \/>\n7.1%<\/p>\n<p>Q1 2021<br \/>\n$8.23 billion<br \/>\n7.38%<\/p>\n<p>Q2 2021<br \/>\n$7.54 billion<br \/>\n8.42%<\/p>\n<p>Q3 2021<br \/>\n$5.4 billion<br \/>\n6.62%<\/p>\n<p>Q4 2021<br \/>\n$5.19 billion<br \/>\n6.23%<\/p>\n<p>Q1 2022<br \/>\n$9.81 billion<br \/>\n7.91%<\/p>\n<p>Q2 2022<br \/>\n$7.04 billion<br \/>\n7.24%<\/p>\n<p>Q3 2022<br \/>\n$6.15 billion<br \/>\n7.41%<\/p>\n<p>Q4 2022<br \/>\n$6.37 billion<br \/>\n7.07%<\/p>\n<p>Q1 2023<br \/>\n$9.54 billion<br \/>\n8.13%<\/p>\n<p>Q2 2023<br \/>\n$8.12 billion<br \/>\n8.56%<\/p>\n<p>Q3 2023<br \/>\n$5.63 billion<br \/>\n6.88%<\/p>\n<p>Q4 2023<br \/>\n$6.33 billion<br \/>\n7.08%<\/p>\n<p>Q1 2024<br \/>\n$10.62 billion<br \/>\n8.5%<\/p>\n<p>Q2 2024<br \/>\n$6.72 billion<br \/>\n7.41%<\/p>\n<\/div>\n<p><strong>Source:<\/strong> <a title=\"SEC Filings - Apple\" href=\"https:\/\/investor.apple.com\/sec-filings\/default.aspx\" target=\"_blank\" rel=\"noopener\">Apple<\/a><\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Apple_iPhone_Market_Share\"><\/span>Apple iPhone Market Share<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Apple claimed a <strong>17% <\/strong>market share of the worldwide smartphone market in Q1 2024.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a table with Apple iPhone\u2019s worldwide market share since 2007:<\/p>\n<div class=\"table-responsive\">\n<p>Year<br \/>\nApple iPhone Market Share<\/p>\n<p>2007<br \/>\n3%<\/p>\n<p>2008<br \/>\n9%<\/p>\n<p>2009<br \/>\n14%<\/p>\n<p>2010<br \/>\n15%<\/p>\n<p>2011<br \/>\n18%<\/p>\n<p>2012<br \/>\n18%<\/p>\n<p>2013<br \/>\n15%<\/p>\n<p>2014<br \/>\n15%<\/p>\n<p>2015<br \/>\n12%<\/p>\n<p>2016<br \/>\n11%<\/p>\n<p>2017<br \/>\n11%<\/p>\n<p>2018<br \/>\n10%<\/p>\n<p>2019<br \/>\n11%<\/p>\n<p>2020<br \/>\n12%<\/p>\n<p>2021<br \/>\n14%<\/p>\n<p>2022<br \/>\n16%<\/p>\n<p>2023<br \/>\n16%<\/p>\n<p>Q1 2024<br \/>\n17%<\/p>\n<\/div>\n<p><strong>Source:<\/strong> <a title=\"Apple iPhone Market Share: Quarterly\" href=\"https:\/\/www.counterpointresearch.com\/insights\/apple-iphone-market-share-quarter\/\" target=\"_blank\" rel=\"noopener\">Counterpoint Research <\/a><\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Apple_iPad_Market_Share\"><\/span>Apple iPad Market Share<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In Q1 2024, Apple iPad claimed a <strong>32%<\/strong> market share of the global tablet market.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>That\u2019s down from 35.2% market share in Q1 2023.<\/p>\n<p>Here\u2019s a table showing iPad market share since 2022:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\niPad Market Share<\/p>\n<p>2022<br \/>\n37.4%<\/p>\n<p>Q1 2023<br \/>\n35.2%<\/p>\n<p>2023<br \/>\n37.8%<\/p>\n<p>Q1 2024<br \/>\n32.0%<\/p>\n<\/div>\n<p><strong>Sources:<\/strong> <a title=\"Worldwide Tablet Shipments Hit Their Lowest Level Since 2011 in 2023, According to IDC\" href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=prUS51842524\" target=\"_blank\" rel=\"noopener\">IDC<\/a>, <a title=\"Tablet Shipments Show Signs of Recovery in Q1 2024, According to IDC\" href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=prUS52105224\" target=\"_blank\" rel=\"noopener\">IDC<\/a><\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Apple_Mac_Market_Share\"><\/span>Apple Mac Market Share<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In Q1 2024, Apple Mac accounted for an <strong>8.1%<\/strong> market share of the worldwide desktop, laptop, and workstations market.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>That\u2019s an increase from the 7.1% market share reported in Q1 2023.<\/p>\n<p><strong>Source:<\/strong> <a title=\"Global PC Shipments Return to Growth and Pre-Pandemic Volumes in the First Quarter of 2024, According to IDC Tracker\" href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=prUS52019024\" target=\"_blank\" rel=\"noopener\">IDC<\/a><\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Number_of_Active_Apple_Devices_Worldwide\"><\/span>Number of Active Apple Devices Worldwide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to the Q1 2024 press release, there are <strong>2.2 billion<\/strong> active Apple devices worldwide.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a table with the number of active Apple devices worldwide since 2016:<\/p>\n<div class=\"table-responsive\">\n<p>Year<br \/>\nActive Apple Devices Worldwide<\/p>\n<p>2016<br \/>\n1 billion<\/p>\n<p>2020<br \/>\n1.5 billion<\/p>\n<p>2022<br \/>\n1.8 billion<\/p>\n<p>2023<br \/>\n2.2 billion<\/p>\n<\/div>\n<p><strong>Sources:<\/strong> <a title=\"Apple reports first quarter results\" href=\"https:\/\/www.apple.com\/newsroom\/2024\/02\/apple-reports-first-quarter-results\/\" target=\"_blank\" rel=\"noopener\">Apple<\/a>, <a title=\"Apple actives devices 2023 | Statista\" href=\"https:\/\/www.statista.com\/statistics\/1383887\/number-of-apple-active-devices\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Apple_Ad_Revenue\"><\/span>Apple Ad Revenue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Apple is forecasted to generate <strong>$10.34 billion<\/strong> in ad revenue worldwide in 2024.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>In the US alone, Apple is estimated to bring in $6.17 billion in ad revenue in 2024. That\u2019s a 20.98% increase compared to the previous year.<\/p>\n<p>Here\u2019s a detailed breakdown of Apple ad revenue worldwide since 2021:<\/p>\n<div class=\"table-responsive\">\n<p>Year<br \/>\nApple Ad Revenue (US)<\/p>\n<p>2021<br \/>\n$3.05 billion<\/p>\n<p>2022<br \/>\n$4.32 billion<\/p>\n<p>2023<br \/>\n$5.10 billion<\/p>\n<p>2024<br \/>\n$6.17 billion<\/p>\n<\/div>\n<p><strong>Source:<\/strong> <a title=\"Apple&#039;s new ad product pushes it closer to Google\" href=\"https:\/\/www.emarketer.com\/content\/apple-new-ad-product-pushes-closer-google\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a>, <a title=\"Apple services revenues, including media and advertising, soar to record amid hardware slump\" href=\"https:\/\/www.emarketer.com\/content\/apple-services-revenues-including-media-advertising-soar-record-heights-amidst-hardware-slump\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a><\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Apple_Music_Subscribers\"><\/span>Apple Music Subscribers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Apple Music has <strong>89.8 million<\/strong> subscribers worldwide as of September 2023. That\u2019s an increase from 78 million subscribers in June 2021.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a detailed breakdown of Apple music subscriber growth since October 2015:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\nApple Music Subscribers<\/p>\n<p>October 2015<br \/>\n6.5 million<\/p>\n<p>January 2016<br \/>\n10 million<\/p>\n<p>February 2016<br \/>\n11 million<\/p>\n<p>March 2016<br \/>\n12 million<\/p>\n<p>April 2016<br \/>\n13 million<\/p>\n<p>May 2016<br \/>\n14 million<\/p>\n<p>June 2016<br \/>\n15 million<\/p>\n<p>August 2016<br \/>\n16 million<\/p>\n<p>September 2016<br \/>\n17 million<\/p>\n<p>December 2016<br \/>\n20 million<\/p>\n<p>June 2017<br \/>\n27 million<\/p>\n<p>September 2017<br \/>\n30 million<\/p>\n<p>March 2018<br \/>\n38 million<\/p>\n<p>April 2018<br \/>\n40 million<\/p>\n<p>May 2018<br \/>\n50 million<\/p>\n<p>November 2018<br \/>\n56 million<\/p>\n<p>June 2019<br \/>\n60 million<\/p>\n<p>December 2019<br \/>\n68 million<\/p>\n<p>June 2020<br \/>\n72 million<\/p>\n<p>June 2021<br \/>\n78 million<\/p>\n<p>September 2023<br \/>\n89.8 million<\/p>\n<\/div>\n<p><strong>Sources:<\/strong> <a title=\"Apple Music subscribers 2015-2021 | Statista\" href=\"https:\/\/www.statista.com\/statistics\/604959\/number-of-apple-music-subscribers\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>, <a title=\"Music subscriber market shares 2023: New momentum\" href=\"https:\/\/www.midiaresearch.com\/blog\/music-subscriber-market-shares-2023-new-momentum\" target=\"_blank\" rel=\"noopener\">MIDiA Research <\/a><\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Number_of_Available_Apps_in_the_Apple_App_Store\"><\/span>Number of Available Apps in the Apple App Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to recent data, <strong>3.84 million<\/strong> apps are available in the Apple App Store.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a table with the number of available apps in the Apple App Store since July 2008:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\nAvailable Apps in the Apple App Store<\/p>\n<p>July 2008<br \/>\n49,538<\/p>\n<p>July 2009<br \/>\n71,707<\/p>\n<p>July 2010<br \/>\n153,573<\/p>\n<p>July 2011<br \/>\n281,298<\/p>\n<p>July 2012<br \/>\n452,974<\/p>\n<p>July 2013<br \/>\n715,364<\/p>\n<p>July 2014<br \/>\n958,048<\/p>\n<p>July 2015<br \/>\n1,404,576<\/p>\n<p>July 2016<br \/>\n1,975,112<\/p>\n<p>July 2017<br \/>\n2,338,835<\/p>\n<p>July 2018<br \/>\n2,450,223<\/p>\n<p>July 2019<br \/>\n3,062,241<\/p>\n<p>July 2020<br \/>\n3,420,161<\/p>\n<p>July 2021<br \/>\n3,596,054<\/p>\n<p>July 2022<br \/>\n3,800,187<\/p>\n<p>July 2023<br \/>\n3,835,661<\/p>\n<\/div>\n<p><strong>Source:<\/strong> <a title=\"Number of apps from the Apple App Store 2023 | Statista\" href=\"https:\/\/www.statista.com\/statistics\/268251\/number-of-apps-in-the-itunes-app-store-since-2008\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Number_of_Available_Games_in_the_Apple_App_Store\"><\/span>Number of Available Games in the Apple App Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Apple App Store currently offers <strong>1.02 million<\/strong> games for download.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a table with the number of available games in the Apple App Store since July 2008:<\/p>\n<div class=\"table-responsive\">\n<p>Date<br \/>\nAvailable Games in the Apple App Store<\/p>\n<p>July 2008<br \/>\n44,678<\/p>\n<p>July 2009<br \/>\n50,410<\/p>\n<p>July 2010<br \/>\n65,729<\/p>\n<p>July 2011<br \/>\n89,499<\/p>\n<p>July 2012<br \/>\n118,993<\/p>\n<p>July 2013<br \/>\n162,548<\/p>\n<p>July 2014<br \/>\n223,988<\/p>\n<p>July 2015<br \/>\n396,094<\/p>\n<p>July 2016<br \/>\n631,091<\/p>\n<p>July 2017<br \/>\n783,269<\/p>\n<p>July 2018<br \/>\n811,911<\/p>\n<p>July 2019<br \/>\n903,489<\/p>\n<p>July 2020<br \/>\n957,390<\/p>\n<p>July 2021<br \/>\n984,198<\/p>\n<p>July 2022<br \/>\n1,014,128<\/p>\n<p>July 2023<br \/>\n1,021,172<\/p>\n<\/div>\n<p><strong>Source:<\/strong> <a title=\"Number of apps from the Apple App Store 2023 | Statista\" href=\"https:\/\/www.statista.com\/statistics\/268251\/number-of-apps-in-the-itunes-app-store-since-2008\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"How_Many_People_Work_at_Apple\"><\/span>How Many People Work at Apple?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As of September 2023, Apple had around <strong>161,000 employees<\/strong> worldwide.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>The number of employees decreased from 164,000 in 2022.<\/p>\n<p>Here\u2019s a detailed breakdown of the number of Apple employees worldwide since 2009:<\/p>\n<div class=\"table-responsive\">\n<p>Year<br \/>\nApple Employees<\/p>\n<p>2009<br \/>\n36,800<\/p>\n<p>2010<br \/>\n49,400<\/p>\n<p>2011<br \/>\n63,300<\/p>\n<p>2012<br \/>\n76,100<\/p>\n<p>2013<br \/>\n84,400<\/p>\n<p>2014<br \/>\n97,000<\/p>\n<p>2015<br \/>\n110,000<\/p>\n<p>2016<br \/>\n116,000<\/p>\n<p>2017<br \/>\n123,000<\/p>\n<p>2018<br \/>\n132,000<\/p>\n<p>2019<br \/>\n137,000<\/p>\n<p>2020<br \/>\n147,000<\/p>\n<p>2021<br \/>\n154,000<\/p>\n<p>2022<br \/>\n164,000<\/p>\n<p>2023<br \/>\n161,000<\/p>\n<\/div>\n<p>Among Apple employees in the US on an H-1B visa, the median base salary is <strong>$164,299<\/strong>.<\/p>\n<p><strong>Source:<\/strong> <a title=\"SEC Filings - Apple\" href=\"https:\/\/investor.apple.com\/sec-filings\/default.aspx\" target=\"_blank\" rel=\"noopener\">Apple<\/a>, <a title=\"H1B Salary Database\" href=\"https:\/\/h1bdata.info\/index.php?em=apple+inc&amp;job=&amp;city=&amp;year=2024\" target=\"_blank\" rel=\"noopener\">H1B Salary Database<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That\u2019s it for my list of Apple stats in 2024.<\/p>\n<p>Apple operates in a highly competitive environment with companies like Samsung and Xiaomi. It will be interesting to see whether Apple will be able to maintain its market dominance in the future.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/apple-statistics\" target=\"_blank\" rel=\"noopener\">Apple Statistics \u2013 Users, Devices, and Revenue<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Apple currently ranks as one of the most valuable companies with a market cap of $3.31 trillion. Founded in 1976, the company had a long history of innovations from introducing the iPhone in 2007 to releasing the mixed-reality headset Apple Vision Pro in 2024. Today, there are over 2.2 billion active Apple devices worldwide. Apple dominates various categories worldwide and in the US, from smartphones to tablets, and has a massive services business. Apple\u2019s App Store alone attracts more than 650 million weekly active users worldwide. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10355,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/06\/apple-annual-revenue-QUueEJ-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/06\/apple-annual-revenue-QUueEJ-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10354"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/10355"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}