{"id":10414,"date":"2024-07-01T12:46:11","date_gmt":"2024-07-01T12:46:11","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/07\/01\/google-explains-why-soft-404s-are-bad\/"},"modified":"2024-07-01T12:46:11","modified_gmt":"2024-07-01T12:46:11","slug":"google-explains-why-soft-404s-are-bad","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/07\/01\/google-explains-why-soft-404s-are-bad\/","title":{"rendered":"Google Explains Why Soft 404s Are Bad"},"content":{"rendered":"<p>Gary Illyes from Google explained two reasons why soft 404 errors are bad.  Soft 404s are when a page returns a 200 status okay, but Google thinks that page should return a 404 page not found error.  According to Gary, soft 404s are bad because they (1) limit crawl budget and (2) the pages won&#8217;t likely show up in Google Search.<\/p>","protected":false},"excerpt":{"rendered":"<p>Gary Illyes from Google explained two reasons why soft 404 errors are bad. Soft 404s are when a page returns a 200 status okay, but Google thinks that page should return a 404 page not found error. According to Gary, soft 404s are bad because they (1) limit crawl budget and (2) the pages won&#8217;t likely show up in Google Search.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-10414","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10414"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10414\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}