{"id":10481,"date":"2024-07-11T14:47:58","date_gmt":"2024-07-11T14:47:58","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/"},"modified":"2024-07-11T14:47:58","modified_gmt":"2024-07-11T14:47:58","slug":"20-popular-social-media-sites-where-your-brand-can-shine","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/","title":{"rendered":"20 Popular Social Media Sites Where Your Brand Can Shine"},"content":{"rendered":"<p>It\u2019s no secret that social media marketing can boost your brand\u2019s reach, forge stronger connections with your audience, and drive sales.<\/p>\n<p>In fact, social media has the highest ROI of any marketing channel. Over 43% of marketers use it, according to <a title=\"The State of Marketing &amp; Trends Report: Data from 1400+ Global Marketers\" href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\" target=\"_blank\" rel=\"noopener\">HubSpot\u2019s 2024 State of Marketing &amp; Trends report<\/a>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>But with so many social media channels at your fingertips, how do you decide where to invest your time, money, and creative energy?<\/p>\n<p>This guide will help you decide.<\/p>\n<p>We\u2019ve listed 20 of the most popular social media platforms. Plus, valuable information for each that\u2019ll help you make the right pick. Like monthly active users and audience demographics.<\/p>\n<p>Let\u2019s get started.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#1_Facebook\" >1. Facebook<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_Facebook_By\" >Boost Your Business on Facebook By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Running_Ads\" >Running Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Hosting_Live_Events\" >Hosting Live Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Creating_a_Facebook_Group\" >Creating a Facebook Group<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#2_YouTube\" >2. YouTube<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_YouTube_By\" >Boost Your Business on YouTube By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Publishing_High-Quality_Content\" >Publishing High-Quality Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Collaborating_with_Creators\" >Collaborating with Creators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Running_YouTube_Ads\" >Running YouTube Ads<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#3_Instagram\" >3. Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_Instagram_By\" >Boost Your Business on Instagram By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Partnering_with_Influencers\" >Partnering with Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Tapping_into_Different_Content_Formats\" >Tapping into Different Content Formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Creating_a_Broadcast_Channel\" >Creating a Broadcast Channel<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#4_WhatsApp\" >4. WhatsApp<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_WhatsApp_By\" >Boost Your Business on WhatsApp By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Setting_Up_Your_Store\" >Setting Up Your Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Run_Integrated_Ads\" >Run Integrated Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Start_a_Community\" >Start a Community<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#5_TikTok\" >5. TikTok<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_TikTok_By\" >Boost Your Business on TikTok By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Jumping_on_Trends\" >Jumping on Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Creating_Viral_Contests\" >Creating Viral Contests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Posting_Relatable_Content\" >Posting Relatable Content<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#6_WeChat\" >6. WeChat<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_WeChat_By\" >Boost Your Business on WeChat By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Creating_an_Official_Service_Account\" >Creating an Official Service Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Creating_an_Official_Subscription_Account\" >Creating an Official Subscription Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Designing_Mini-Programs\" >Designing Mini-Programs<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#7_Facebook_Messenger\" >7. Facebook Messenger<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_Facebook_Messenger_By\" >Boost Your Business on Facebook Messenger By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Creating_a_Chat_Plugin\" >Creating a Chat Plugin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Sending_Automated_Messages\" >Sending Automated Messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Setting_Up_Click-to-Messenger_Ads\" >Setting Up Click-to-Messenger Ads<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#8_Telegram\" >8. Telegram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_Telegram_By\" >Boost Your Business on Telegram By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Setting_Up_Automated_Replies\" >Setting Up Automated Replies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Setting_Up_a_Broadcast_Channel\" >Setting Up a Broadcast Channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Creating_an_AI_Chatbot\" >Creating an AI Chatbot<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#9_Snapchat\" >9. Snapchat<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_Snapchat_By\" >Boost Your Business on Snapchat By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Launching_Ad_Campaigns\" >Launching Ad Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Partnering_with_Creators\" >Partnering with Creators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Showcasing_Branded_Content\" >Showcasing Branded Content<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#10_QQ\" >10. QQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_QQ_By\" >Boost Your Business on QQ By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Creating_a_Verified_Account\" >Creating a Verified Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Integrating_a_Business_Wallet\" >Integrating a Business Wallet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Setting_Up_Group_Chats\" >Setting Up Group Chats<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#11_X_Formerly_Twitter\" >11. X (Formerly Twitter)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_X_By\" >Boost Your Business on X By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Running_Targeted_Ads\" >Running Targeted Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Promoting_User-Generated_Content_UGC\" >Promoting User-Generated Content (UGC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Creating_Spaces\" >Creating Spaces<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#12_Reddit\" >12. Reddit<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_Reddit_By\" >Boost Your Business on Reddit By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Contributing_to_Relevant_Conversations\" >Contributing to Relevant Conversations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Create_an_Active_Subreddit\" >Create an Active Subreddit<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#13_Pinterest\" >13. Pinterest<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_Pinterest_By\" >Boost Your Business on Pinterest By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Setting_Up_Your_Online_Store\" >Setting Up Your Online Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Create_Interesting_Pins\" >Create Interesting Pins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Curate_Theme-Based_Boards\" >Curate Theme-Based Boards<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#14_LinkedIn\" >14. LinkedIn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_LinkedIn_By\" >Boost Your Business on LinkedIn By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Building_a_Personal_Brand\" >Building a Personal Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Running_Thought-Leadership_Ads\" >Running Thought-Leadership Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Hosting_Live_Events-2\" >Hosting Live Events<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#15_Discord\" >15. Discord<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Boost_Your_Business_on_Discord_By\" >Boost Your Business on Discord By:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Creating_a_Dedicated_Server_for_Your_Customers\" >Creating a Dedicated Server for Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Building_Communities\" >Building Communities<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Other_Social_Media_Platforms_Worth_Exploring\" >Other Social Media Platforms Worth Exploring<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#16_Twitch\" >16. Twitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#17_Quora\" >17. Quora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#18_Tumblr\" >18. Tumblr<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#19_Threads\" >19. Threads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#20_Mastodon\" >20. Mastodon<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#How_to_Choose_from_the_Most_Popular_Social_Media_Platforms\" >How to Choose from the Most Popular Social Media Platforms<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Audience_Research\" >Audience Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Brand_Personality\" >Brand Personality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Platform_Relevance\" >Platform Relevance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Engagement_Style\" >Engagement Style<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/11\/20-popular-social-media-sites-where-your-brand-can-shine\/#Budget_Resources\" >Budget &amp; Resources<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Facebook\"><\/span>1. Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"Facebook\" href=\"http:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">www.facebook.com<\/a><\/p>\n<p><strong>Year founded:<\/strong> 2004<\/p>\n<p><strong>Monthly active users (2024):<\/strong> <a title=\"Facebook User &amp; Growth Statistics to Know\" href=\"https:\/\/backlinko.com\/facebook-users#facebook-key-stats\" target=\"_blank\" rel=\"noopener\">3.05 billion<\/a><\/p>\n<p><strong>Demographics:<\/strong> <a title=\"Global Facebook user distribution by gender | Statista\" href=\"https:\/\/www.statista.com\/statistics\/699241\/distribution-of-users-on-facebook-worldwide-gender\/\" target=\"_blank\" rel=\"noopener\">56.8% male, 43.2% female<\/a>, with the largest age groups being <a title=\"Global Facebook user age &amp; gender distribution | Statista\" href=\"https:\/\/www.statista.com\/statistics\/376128\/facebook-global-user-age-distribution\/\" target=\"_blank\" rel=\"noopener\">25-34 (30.6%) and 18-24 (23%)<\/a>. Most popular in the United States, India, and Brazil, according to <a title=\"Semrush\u2019s Traffic Analytics report\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/overview\/?q=facebook.com&amp;searchType=domain\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s Traffic Analytics report<\/a>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Users come here to:<\/strong> Connect with friends and family members, participate in topic-specific online communities, consume leisure content, and discover brands, products, and services.<\/p>\n<p>Facebook, owned by Meta, is the most popular social media platform, with more than 14 billion monthly website visits (app excluded).<\/p>\n<p>The platform offers several features to grow your business. Like its marketplace. And ads.<\/p>\n<p>Here\u2019s an example of a Facebook ad for Canva, a company that offers an online graphic design platform:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>On Facebook, you can also publish posts, stories, and short-form video content. Plus, engage with your followers via comments and messenger to establish your presence organically.<\/p>\n<p>For inspiration, check out Athletic Greens\u2019s Facebook page:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_Facebook_By\"><\/span>Boost Your Business on Facebook By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Running_Ads\"><\/span>Running Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>As of April 2024, the <a title=\"DataReportal\" href=\"https:\/\/datareportal.com\/\" target=\"_blank\" rel=\"noopener\">total potential reach of Facebook ads<\/a> is 2.24 billion. This accounts for a whopping 27.7% of the global population.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Make the most of that enormous reach by <a title=\"Meta Ads - Reach Customers Online with Ads on Facebook, Instagram, Messenger &amp; WhatsApp | Meta for Business\" href=\"https:\/\/www.facebook.com\/business\/ads\" target=\"_blank\" rel=\"noopener\">creating ad campaigns<\/a> for specific objectives. Like increasing sales, building awareness, driving engagement, and more.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Facebook also lets you narrow down your target audience, so your ads reach the right people. This helps make your campaigns more effective. And ensure you spend your ad budget strategically.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Hosting_Live_Events\"><\/span>Hosting Live Events<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Engage your audience on Facebook by using the platform to invite them to in-person events. Or even to virtual events hosted right on Facebook Live.<\/p>\n<p>Events can boost brand awareness and spread the word about your products or services.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Creating_a_Facebook_Group\"><\/span>Creating a Facebook Group<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>More than <a title=\"The Power of Virtual Communities\" href=\"https:\/\/www.facebook.com\/community\/whats-new\/power-virtual-communities\/\" target=\"_blank\" rel=\"noopener\">1.8 billion people<\/a> use Facebook Groups every month. This high usage underscores the potential of building a community on this platform.<\/p>\n<p>Bringing people together in a community can nurture a sense of belonging and foster loyalty. And that can drive more sales for your business.<\/p>\n<p>Take Wix, for example, a company that offers website development services. It has a 30,000+ strong Facebook community to support its users. They go there to ask questions, share advice, and network with each other.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_YouTube\"><\/span>2. YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"YouTube\" href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/ <\/a><\/p>\n<p><strong>Founded in:<\/strong> 2005<\/p>\n<p><strong>Monthly active users (2024):<\/strong> <a title=\"YouTube Stats: How Many People Use YouTube?\" href=\"https:\/\/backlinko.com\/youtube-users\/\" target=\"_blank\" rel=\"noopener\">2.49 billion<\/a><\/p>\n<p><strong>Demographics:<\/strong> <a title=\"Global YouTube user distribution by gender | Statista\" href=\"https:\/\/backlinko.com\/youtube-users\" target=\"_blank\" rel=\"noopener\">54.4% male, 45.6% female<\/a>\u200b, with the largest age group being <a title=\"Digital Global Statshot Report \u2014 DataReportal\" href=\"https:\/\/datareportal.com\/reports\/digital-2024-april-global-statshot\" target=\"_blank\" rel=\"noopener\">25-34 (21.5%)<\/a>\u200b. Most popular in South Korea, the United States, and India, according to <a title=\"Semrush\u2019s Traffic Analytics report\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/overview\/?searchType=domain&amp;q=youtube.com\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s Traffic Analytics report<\/a>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Users come here to:<\/strong> Consume educational content, follow content creators, learn new skills, and research brands, products, and services. YouTube offers the largest variety of video content compared to any platform, according to <a title=\"YouTube video format case study - Think with Google\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/youtube-video-formats\/\" target=\"_blank\" rel=\"noopener\">80% of users<\/a>.<\/p>\n<p>YouTube started as a video-sharing platform. It has evolved into the world\u2019s second-largest search engine after Google, with more than <a title=\"YouTube Content Creator Statistics\" href=\"https:\/\/explodingtopics.com\/blog\/youtube-creator-stats\" target=\"_blank\" rel=\"noopener\">61 million creators<\/a> worldwide.<\/p>\n<p>Make engaging videos, and you\u2019ll reach tons of people and <a title=\"How to Grow Your YouTube Channel\" href=\"https:\/\/backlinko.com\/grow-youtube-channel\" target=\"_blank\" rel=\"noopener\">grow your YouTube channel<\/a>. It\u2019s a great way to show off what you do and connect with potential customers. Plus, people love video content, so it\u2019s a win-win.<\/p>\n<p>For inspiration, check out the content on Huckberry\u2019s YouTube channel:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_YouTube_By\"><\/span>Boost Your Business on YouTube By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Publishing_High-Quality_Content\"><\/span>Publishing High-Quality Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Create high-quality, engaging video content that resonates with your target audience.<\/p>\n<p>The most popular video format is YouTube\u2019s classic: mid-length, feature-free, pre-recorded, and free to watch.<\/p>\n<p>But YouTube also lets you publish:<\/p>\n<p>YouTube Shorts (clips 60 seconds or less)<br \/>\nShoppable videos<br \/>\nLive streaming videos<br \/>\nFree and paid courses<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further Reading:<\/strong> <a title=\"YouTube SEO: How to Rank YouTube Videos\" href=\"https:\/\/backlinko.com\/how-to-rank-youtube-videos\" target=\"_blank\" rel=\"noopener\">YouTube SEO: How to Rank YouTube Videos<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Collaborating_with_Creators\"><\/span>Collaborating with Creators<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Partner with influencers in your niche to expand your reach and drive more sales.<\/p>\n<p>For example, Hershey\u2019s sponsored <a title=\"CUTEST Hot Chocolate CAKE that Tastes like HOT CHOCOLATE!\" href=\"https:\/\/www.youtube.com\/watch?v=tB9Knasnjds&amp;t=3s\" target=\"_blank\" rel=\"noopener\">one of \u201cThe Icing Artist\u2019s\u201d videos<\/a>, which generated over 10,00,000 views, 19,000 likes, and 1,000 comments. By collaborating with creators, Hershey\u2019s has driven a <a title=\"Hershey&#039;s uses YouTube BrandConnect\" href=\"https:\/\/www.youtube.com\/intl\/ALL_in\/ads\/resources\/success-stories\/hersheys\/\" target=\"_blank\" rel=\"noopener\">551% increase in brand search<\/a> and a 22% increase in purchase intent.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Running_YouTube_Ads\"><\/span>Running YouTube Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Besides organic <a title=\"Video Marketing: The Definitive Guide\" href=\"https:\/\/backlinko.com\/video-marketing-guide\" target=\"_blank\" rel=\"noopener\">video marketing<\/a>, YouTube is also a great channel for paid campaigns. The platform holds the potential to <a title=\"Digital Global Statshot Report \u2014 DataReportal\" href=\"https:\/\/datareportal.com\/reports\/digital-2024-april-global-statshot\" target=\"_blank\" rel=\"noopener\">reach over 2.5 billion people<\/a> through paid ads.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><a title=\"Monetize With YouTube Ads\" href=\"https:\/\/backlinko.com\/hub\/youtube\/ads\" target=\"_blank\" rel=\"noopener\">YouTube Ads<\/a> can be placed in <a title=\"About video ad formats - YouTube Help\" href=\"https:\/\/support.google.com\/youtube\/answer\/2375464?hl=en\" target=\"_blank\" rel=\"noopener\">several key areas<\/a>:<\/p>\n<p><strong>In-stream ads:<\/strong> These ads play before, during, or after other videos on YouTube. Viewers sometimes have the option to skip the ad after a few seconds.<br \/>\n<strong>In-feed ads:<\/strong> These ads appear in places where people discover content. Like on YouTube search results, next to related videos, or on the YouTube homepage.<br \/>\n<strong>Bumper ads:<\/strong> These are short ads that last up to 6 seconds. They play before a viewer\u2019s chosen video and cannot be skipped.<br \/>\n<strong>Overlay ads:<\/strong> These are semi-transparent ads that appear on the lower 20% of the video you are watching. They are only available on desktop.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Instagram\"><\/span>3. Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"Instagram\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/ <\/a><\/p>\n<p><strong>Founded in:<\/strong> 2010<\/p>\n<p><strong>Monthly active users (2024):<\/strong> <a title=\"Instagram Statistics: Key Demographic and User Numbers\" href=\"https:\/\/backlinko.com\/instagram-users\/\" target=\"_blank\" rel=\"noopener\">2 billion<\/a><\/p>\n<p><strong>Demographics:<\/strong> <a title=\"Global Instagram user distribution by gender | Statista\" href=\"https:\/\/www.statista.com\/statistics\/802776\/distribution-of-users-on-instagram-worldwide-gender\/\" target=\"_blank\" rel=\"noopener\">50.6% male and 49.4% female<\/a>\u200b. Dominated by users aged <a title=\"Instagram: age distribution of global audiences | Statista\" href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\" target=\"_blank\" rel=\"noopener\">18-24 (31.7%)<\/a>\u200b. Most popular in the United States, India, and Brazil, according to <a title=\"Semrush\u2019s Traffic Analytics report\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/overview?searchType=domain&amp;q=instagram.com\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s Traffic Analytics report<\/a>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Users come here to:<\/strong> Engage with friends, create content, follow creators and celebrities, and discover and research brands. Increasingly, people also use Instagram for shopping directly from storefronts.<\/p>\n<p>Instagram is much more than a photo- and video-sharing platform. It has become an ideal place for brands and creators to build and grow an audience.<\/p>\n<p>With over <a title=\"Instagram Users, Stats, Data, Trends, and More \u2014 DataRepo...\" href=\"https:\/\/datareportal.com\/essential-instagram-stats\" target=\"_blank\" rel=\"noopener\">1.1 billion users<\/a> in the age groups spanning 18-34, the platform can be especially helpful in reaching Gen Z and millennial audiences.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_Instagram_By\"><\/span>Boost Your Business on Instagram By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Partnering_with_Influencers\"><\/span>Partnering with Influencers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You can bet on Instagram influencers to expand your brand\u2019s reach. And potentially get your products to go viral.<\/p>\n<p>Brands partner with influencers to create educational content, promote their products, and get on their target buyers\u2019 radar.<\/p>\n<p>For example, a cookware brand, Stahl, frequently posts reels with food creators. Because these reels share a recipe and show the brand\u2019s products in action, they naturally engage buyers.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Tapping_into_Different_Content_Formats\"><\/span>Tapping into Different Content Formats<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Instagram supports a wide range of content formats. You can post single images, carousels of images, long videos, and reels to your feed.<\/p>\n<p>Plus, you can add multiple elements to your stories, like questions, polls, emoji rating scales, quizzes, and more. These elements allow you to deliver more interactive content that helps maximize engagement.<\/p>\n<p>Here are just a few of the optional elements you can add to an Instagram story:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Creating_a_Broadcast_Channel\"><\/span>Creating a Broadcast Channel<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Broadcast channels give you a dedicated space to share real-time updates with your audience. Send them text messages, video clips, and audio notes. Or, use your broadcast channel to conduct polls and collaborate with other creators.<\/p>\n<p>You can use a broadcast channel to create a sense of exclusivity. For example, you could create a discount coupon for your broadcast audience or offer them early access to a sale.<\/p>\n<p>Broadcast content often looks something like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_WhatsApp\"><\/span>4. WhatsApp<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"WhatsApp Web\" href=\"https:\/\/web.whatsapp.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/web.whatsapp.com\/<\/a><\/p>\n<p><strong>Founded in:<\/strong> 2009<\/p>\n<p><strong>Monthly active users (2024):<\/strong> <a title=\"WhatsApp User Statistics: How Many People Use WhatsApp?\" href=\"https:\/\/backlinko.com\/whatsapp-users\/\" target=\"_blank\" rel=\"noopener\">2 billion<\/a><\/p>\n<p><strong>Demographics:<\/strong> 52% male, 48% female. Predominantly used by those aged 18-34 (45.3%). Most popular in Brazil, India, and Mexico per <a title=\"Semrush\u2019s Traffic Analytics report\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/audience?searchType=subdomain&amp;q=web.whatsapp.com\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s Traffic Analytics report<\/a>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Users come here to:<\/strong> Network in communities, connect with customers and colleagues, and buy from small businesses. They also use WhatsApp Payments to send and receive money.<\/p>\n<p>WhatsApp, owned by Meta, is an instant messaging app that attracts nearly 3 billion visits every month.<\/p>\n<p>It offers a dedicated business platform that lets your brand communicate with customers. This makes it possible to provide seamless customer experiences and use conversational marketing on WhatsApp.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_WhatsApp_By\"><\/span>Boost Your Business on WhatsApp By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Setting_Up_Your_Store\"><\/span>Setting Up Your Store<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Got an ecommerce business? Design and run a full-fledged shop directly within WhatsApp.<\/p>\n<p>Create a catalog of your products and integrate different payment gateways so buyers place orders within the app.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Run_Integrated_Ads\"><\/span>Run Integrated Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Create an integrated ad campaign to target users across Facebook, Instagram, and WhatsApp.<\/p>\n<p>Place \u201cclick-to-WhatsApp\u201d ads on Facebook and Instagram to redirect shoppers to a WhatsApp conversation.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Start_a_Community\"><\/span>Start a Community<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>With robust moderation capabilities for admins, WhatsApp communities are designed to make it easy to bring people together.<\/p>\n<p>As a business, you can build a community to launch new products, share meaningful advice, announce sales and discounts, and more.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_TikTok\"><\/span>5. TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"TikTok\" href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tiktok.com\/ <\/a><\/p>\n<p><strong>Founded in:<\/strong> 2016<\/p>\n<p><strong>Monthly active users (2024):<\/strong> <a title=\"TikTok Statistics You Need to Know\" href=\"https:\/\/backlinko.com\/tiktok-users\" target=\"_blank\" rel=\"noopener\">1 billion<\/a><\/p>\n<p><strong>Demographics:<\/strong> <a title=\"Global TikTok user distribution by gender | Statista\" href=\"https:\/\/www.statista.com\/statistics\/1299785\/distribution-tiktok-users-gender\/\" target=\"_blank\" rel=\"noopener\">52% female\u200b, 48% male<\/a>, favored by the <a title=\"Global TikTok user age and gender distribution | Statista\" href=\"https:\/\/www.statista.com\/statistics\/1299771\/tiktok-global-user-age-distribution\/\" target=\"_blank\" rel=\"noopener\">18-24 age group (36.6%)<\/a>. Most popular in the United States, Brazil, and Indonesia, according to <a title=\"Semrush\u2019s Traffic Analytics report\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/overview?searchType=domain&amp;q=tiktok.com\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s Traffic Analytics report<\/a>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Users come here to:<\/strong> Create and consume content, find products or brands, and discover new trends. TikTokers also participate in viral challenges or duets. And share personal opinions and stories in response to prompts.<\/p>\n<p>TikTok has become synonymous with virality.<\/p>\n<p>It\u2019s also one of the most popular social media platforms known for social commerce opportunities. This is evident looking at the hashtag <a title=\"TikTok\" href=\"https:\/\/www.tiktok.com\/search?lang=en-au&amp;q=%23tiktokmademebuyit&amp;t=1716187796285\" target=\"_blank\" rel=\"noopener\">#TikTokMadeMeBuyIt<\/a>. People use it to show off their TikTok-inspired purchases. It has over 28 billion views.<\/p>\n<p>Some of the most popular videos have garnered millions of views:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_TikTok_By\"><\/span>Boost Your Business on TikTok By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Jumping_on_Trends\"><\/span>Jumping on Trends<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>TikTok is the birthplace of most social media trends\u2014from lip-syncing battles to ASMR videos. The key to virality on TikTok is finding a trend early on and adding your spin to it.<\/p>\n<p>For example, Poppi, a soda brand, created a video on the \u201cthis or that\u201d trend. It became one of the company\u2019s most-watched TikTok videos.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Creating_Viral_Contests\"><\/span>Creating Viral Contests<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>TikTok users actively participate in contests, like dance challenges. Capitalize by launching a competition with a catchy hashtag and partnering with a few influencers to spread the word.<\/p>\n<p>That\u2019s how Chipotle created its <a title=\"TikTok\" href=\"https:\/\/www.tiktok.com\/search?lang=en&amp;q=guacdance%20chipotle&amp;t=1716188676187\" target=\"_blank\" rel=\"noopener\">#GuacDance contest<\/a> for National Avocado Day. The brand collaborated with influencer Brent Rivera and raked up over 850,000 likes on his reel.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Posting_Relatable_Content\"><\/span>Posting Relatable Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Building an audience on TikTok boils down to how relatable your content is.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Whether you want to educate or entertain people, you must present your ideas with a touch of storytelling to resonate with your audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_WeChat\"><\/span>6. WeChat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"WeChat\" href=\"https:\/\/www.wechat.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.wechat.com\/ <\/a><\/p>\n<p><strong>Founded in:<\/strong> 2011<\/p>\n<p><strong>Monthly active users (2024):<\/strong> <a title=\"Global Social Media Statistics \u2014 DataReportal \u2013 Global Digital Insights\" href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noopener\">1.3 billion<\/a><\/p>\n<p><strong>Demographics:<\/strong> <a title=\"WeChat: user gender distribution | Statista\" href=\"https:\/\/www.statista.com\/statistics\/1287786\/wechat-user-gender-distibution-worldwide\/\" target=\"_blank\" rel=\"noopener\">52% male and 48% female<\/a>. Most popular in <a title=\"WeChat Users by Country\" href=\"https:\/\/worldpopulationreview.com\/country-rankings\/wechat-users-by-country\" target=\"_blank\" rel=\"noopener\">China, Malaysia, and India<\/a>.<\/p>\n<p><strong>Users come here to:<\/strong> Chat with friends and family, share personal updates, and make payments. They can also read news articles and engage with brands through their feeds.<\/p>\n<p>WeChat is a multifunctional app for messaging, payments, and social networking.<\/p>\n<p>It supports several business use cases. Like delivering quick customer support, setting up ecommerce stores, and building community.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_WeChat_By\"><\/span>Boost Your Business on WeChat By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Creating_an_Official_Service_Account\"><\/span>Creating an Official Service Account<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Set up an official service account for your business to chat directly with users. This is ideal for sharing order updates, announcing deals, and delivering instant support.<\/p>\n<p>A service account also allows you to create a self-service menu and post up to eight articles and videos.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Creating_an_Official_Subscription_Account\"><\/span>Creating an Official Subscription Account<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You can also create a subscription account to post content more actively on the platform.<\/p>\n<p>All information shared via this account type goes into the users\u2019 subscriptions folder instead of showing up via push notifications. Users can also search for your brands\u2019 posts in the \u201cSubscriptions\u201d tab.<\/p>\n<p>Unlike a service account, a subscription account lets you publish eight articles and videos daily. It\u2019s ideal for brand promotions and building awareness.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Designing_Mini-Programs\"><\/span>Designing Mini-Programs<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>WeChat\u2019s mini-programs functionality allows ecommerce brands to create a catalog of their products. Users can browse and order directly from the app.<\/p>\n<p>These stores are searchable within the app, and people can instantly make payments via WeChat.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"7_Facebook_Messenger\"><\/span>7. Facebook Messenger<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"Messenger\" href=\"https:\/\/www.messenger.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.messenger.com\/<\/a><\/p>\n<p><strong>Founded in:<\/strong> 2008<\/p>\n<p><strong>Monthly active users (2024):<\/strong> <a title=\"Global Social Media Statistics \u2014 DataReportal \u2013 Global Digital Insights\" href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noopener\">1 billion<\/a><\/p>\n<p><strong>Demographics:<\/strong> Mostly used by those <a title=\"How Many People Use Facebook Messenger\" href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-use-facebook-messenger\" target=\"_blank\" rel=\"noopener\">25-34 (32.5%)<\/a>. Most popular in the Philippines, the United States, and Vietnam per <a title=\"Semrush\u2019s Traffic Analytics report\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/audience?searchType=domain&amp;q=messenger.com\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s Traffic Analytics report<\/a>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Users come here to:<\/strong> Connect with people through messages and calls (voice and video), interact with brands, and watch content together.<\/p>\n<p>Facebook Messenger, a messaging app integrated with Facebook, is a popular social media platform for keeping in touch with personal contacts. Brands often use it to create chatbots, offer real-time customer support, and send regular updates.<\/p>\n<p>A <a title=\"Semrush\u2019s Traffic Analytics report\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/overview?searchType=domain&amp;q=messenger.com\" target=\"_blank\" rel=\"noopener\">majority of its visitors (96%)<\/a> come from desktop.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_Facebook_Messenger_By\"><\/span>Boost Your Business on Facebook Messenger By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Creating_a_Chat_Plugin\"><\/span>Creating a Chat Plugin<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Use Messenger as a chat plugin on your brand\u2019s website.<\/p>\n<p>When people click on the messenger icon, it\u2019ll instantly start a conversation with you. This works well for providing customer support and creating an omnichannel experience.<\/p>\n<p>For example, the Facebook Messenger was added as a chatbot on the Blendjet website to offer instant support:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Sending_Automated_Messages\"><\/span>Sending Automated Messages<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Messenger allows you to add messages you can use (and re-use) to answer frequently asked questions.<\/p>\n<p>You can also set up automatic messages that send as instant replies for when you\u2019re away. Or create a custom greeting to start a new conversation.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Setting_Up_Click-to-Messenger_Ads\"><\/span>Setting Up Click-to-Messenger Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Similar to WhatsApp, you can place ads on Facebook and Instagram that direct users to Messenger.<\/p>\n<p>This is a great way to initiate a sales conversation, answer people\u2019s doubts, resolve queries, and support your audiences\u2019 buying process.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"8_Telegram\"><\/span>8. Telegram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"Telegram Messenger\" href=\"https:\/\/telegram.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/telegram.org\/ <\/a><\/p>\n<p><strong>Founded in:<\/strong> 2013<\/p>\n<p><strong>Monthly active users (2024):<\/strong> <a title=\"How Many People Use Telegram in?\" href=\"https:\/\/backlinko.com\/telegram-users\/\" target=\"_blank\" rel=\"noopener\">800 million<\/a><\/p>\n<p><strong>Demographics:<\/strong> <a title=\"Telegram user gender distribution | Statista\" href=\"https:\/\/www.statista.com\/statistics\/1343492\/telegram-user-gender-distribution\/#:~:text=Men%20represented%20the%20largest%20share,stood%20at%20nearly%2054%20percent.\" target=\"_blank\" rel=\"noopener\">57% male, 43% female<\/a>, used mainly by people 25-34(29%). Most popular in Russia, India, and Brazil, according to <a title=\"Semrush\u2019s Traffic Analytics report\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/audience?searchType=domain&amp;q=telegram.org\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s Traffic Analytics report<\/a>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Users come here to:<\/strong> Join interest-based channels, securely message people, and participate in discussions. With the launch of Telegram Business, users can also instantly connect with brands they like.<\/p>\n<p>Telegram is a community-based messaging app.<\/p>\n<p>Use this platform to create broadcast groups and brand communities. You can share content through text messages, voice notes, images, and videos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_Telegram_By\"><\/span>Boost Your Business on Telegram By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Setting_Up_Automated_Replies\"><\/span>Setting Up Automated Replies<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>One of the many benefits of Telegram Business is the ability to create automated messages.<\/p>\n<p>Add quick replies to send a greeting or answer frequently asked questions. Whenever a user sends a message, the auto-responder can exchange the first few messages to collect information.<\/p>\n<p>For example, this bakery account sends an auto-generated introduction message when a user starts a conversation.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Setting_Up_a_Broadcast_Channel\"><\/span>Setting Up a Broadcast Channel<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A broadcast channel allows brands to share updates with an engaged audience.<\/p>\n<p>Make announcements, show your product in action, and send different types of messages in your branded channel. Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Creating_an_AI_Chatbot\"><\/span>Creating an AI Chatbot<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Design a custom chatbot to offer round-the-clock support to your customers.<\/p>\n<p>Integrate this bot with other tools and train it to chat on your behalf. You can even configure which chats the bot should access and which it shouldn\u2019t.<\/p>\n<p>For example, in the chatbot settings, you can select two options:<\/p>\n<p><strong>All 1-to-1 Chats Except:<\/strong> where you can exclude any chats that the bot shouldn\u2019t access<br \/>\n<strong>Only Selected Chats:<\/strong> where the bot can access only specific chats that you\u2019ve selected<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"9_Snapchat\"><\/span>9. Snapchat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"\" href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.snapchat.com\/<\/a><\/p>\n<p><strong>Founded in:<\/strong> 2011<\/p>\n<p><strong>Monthly active users (2024):<\/strong> <a title=\"Snapchat Demographic Stats: How Many People Use Snapchat in?\" href=\"https:\/\/backlinko.com\/snapchat-users\" target=\"_blank\" rel=\"noopener\">800 million<\/a><\/p>\n<p><strong>Demographics:<\/strong> Mostly used by those <a title=\"Global Snapchat user age &amp; gender distribution | Statista\" href=\"https:\/\/www.statista.com\/statistics\/933948\/snapchat-global-user-age-distribution\/#:~:text=As%20of%20January%202024%2C%20one,of%2013%20and%2017%20years.\" target=\"_blank\" rel=\"noopener\">18-24 (37.8%)<\/a>. Most popular in the United States, India, and Saudi Arabia per <a title=\"Semrush\u2019s Traffic Analytics report\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/audience?searchType=domain&amp;q=snapchat.com\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s Traffic Analytics report<\/a>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Users come here to:<\/strong> Send photos and videos to contacts throughout the day, use filters and effects, and discover content. The platform reaches 90% of the Gen Z population (13-24 years old) in over 25 countries.<\/p>\n<p>Snapchat is a multimedia messaging app famous for its disappearing message format and interactive filters.<\/p>\n<p>With an average of over <a title=\"Semrush\u2019s Traffic Analytics report\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/audience?searchType=domain&amp;q=snapchat.com\" target=\"_blank\" rel=\"noopener\">75 million unique monthly visitors<\/a>, the platform offers many promising avenues for businesses. Like creating sponsored filters, posting fun visual content, and running different ads.<\/p>\n<p>Users can set up their creator profiles and launch their own AR lenses on the app. Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_Snapchat_By\"><\/span>Boost Your Business on Snapchat By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Launching_Ad_Campaigns\"><\/span>Launching Ad Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Snapchat lets you create three different ads types.<\/p>\n<p>Each format is uniquely suited to a specific set of goals. Like, story ads work best to build awareness. And collection ads are great for driving sales.<\/p>\n<p>Here\u2019s what each format looks like:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Another interesting feature of Snapchat advertising?<\/p>\n<p>The ability to include a second ad in your campaign specifically for retargeting people who interacted with the first ad.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Partnering_with_Creators\"><\/span>Partnering with Creators<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Snapchat\u2019s Creator Hub is designed for brands to find relevant creators for collaboration.<\/p>\n<p>Influencers can create sponsored content that leads their audience to your brand profile. It\u2019s labeled as a paid partnership. Or, creators can tag your brand in their ordinary content to maximize discoverability.<\/p>\n<p>For example, this Snapchat creator posted a brand collab story with Levi\u2019s. Notice in this case, the piece includes the paid partnership label. And the creator tagged the brand.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Showcasing_Branded_Content\"><\/span>Showcasing Branded Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Get in front of your audience by creating interesting content that\u2019ll be featured in the Discover section.<\/p>\n<p>This section showcases branded content. Specifically, these are visual stories that Snapchat users can click through to learn more about your product, catch highlights from an event, or find user-generated stories.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"10_QQ\"><\/span>10. QQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"QQ\" href=\"https:\/\/im.qq.com\/index\/\" target=\"_blank\" rel=\"noopener\">https:\/\/im.qq.com\/index\/<\/a><\/p>\n<p><strong>Founded in:<\/strong> 1999<\/p>\n<p><strong>Monthly active users (2024):<\/strong> <a title=\"Global Social Media Statistics \u2014 DataReportal \u2013 Global Digital Insights\" href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noopener\">554 million<\/a><\/p>\n<p><strong>Demographics:<\/strong> Widely popular in China<\/p>\n<p><strong>Users come here to:<\/strong> Engage in interest-based groups, chat through text messages and calls, microblog, and play online games. This app is primarily popular among Gen Z users. People also heavily use it for online shopping.<\/p>\n<p>Popular in China, you can send messages, have voice and video calls, play games, and more.<\/p>\n<p>Brands use this app to create branded promotional campaigns and offer support through 1:1 conversations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_QQ_By\"><\/span>Boost Your Business on QQ By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Creating_a_Verified_Account\"><\/span>Creating a Verified Account<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>An official QQ account allows you to share branded content, like promotional notifications and updates. You can also repost your content from other platforms like Facebook and Instagram.<\/p>\n<p>Here, users can conveniently search for any brand to shop online or chat with support.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Integrating_a_Business_Wallet\"><\/span>Integrating a Business Wallet<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Integrating your wallet on QQ allows you to create an ecommerce store and seamlessly accept payments.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Setting_Up_Group_Chats\"><\/span>Setting Up Group Chats<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A QQ group acts like a community where users can interact with each other.<\/p>\n<p>Invite people to these groups. Then, send regular updates, answer people\u2019s questions, and facilitate users interacting with one another.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"11_X_Formerly_Twitter\"><\/span>11. X (Formerly Twitter)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"Twitter (X)\" href=\"https:\/\/twitter.com\/home\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/<\/a> or <a title=\"X\" href=\"http:\/\/www.x.com\/\" target=\"_blank\" rel=\"noopener\">www.x.com<\/a><\/p>\n<p><strong>Founded in:<\/strong> 2006<\/p>\n<p><strong>Monthly active users (2024):<\/strong> <a title=\"X (Twitter) Statistics: How Many People Use X?\" href=\"https:\/\/backlinko.com\/twitter-users\/\" target=\"_blank\" rel=\"noopener\">500 million<\/a><\/p>\n<p><strong>Demographics:<\/strong> <a title=\"Global X\/Twitter user distribution by gender 2024 | Statista\" href=\"https:\/\/www.statista.com\/statistics\/828092\/distribution-of-users-on-twitter-worldwide-gender\/\" target=\"_blank\" rel=\"noopener\">60.9% male, 39.1% female<\/a>\u200b, largest age group is <a title=\"Global X\/Twitter user age distribution 2024 | Statista\" href=\"https:\/\/backlinko.com\/25-34%20(36.6%25)\" target=\"_blank\" rel=\"noopener\">25-34 (36.6%)<\/a>\u200b. <a title=\"Semrush\u2019s Traffic Analytics report\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/overview?searchType=subfolder&amp;q=twitter.com%2Fhome%2F\" target=\"_blank\" rel=\"noopener\">Most popular<\/a> in the United States, Japan, and Brazil.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Users come here to:<\/strong> Share ideas and thoughts, find trending news and events, and host or join audio-based events. X is also a popular destination for exchanging memes.<\/p>\n<p>X (formerly Twitter) became popular as a microblogging platform. It has since evolved into a multi-functional social media app with advanced premium features, like a built-in AI assistant, a job search tool, and interest-based communities.<\/p>\n<p>The platform attracts 1 billion average monthly visits, a majority of which come from desktop users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_X_By\"><\/span>Boost Your Business on X By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Running_Targeted_Ads\"><\/span>Running Targeted Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>X has a reach of <a title=\"Twitter Users, Stats, Data, Trends, and More \u2014 DataReportal \u2013 Global Digital Insights\" href=\"https:\/\/datareportal.com\/essential-twitter-stats#:~:text=growing%20in%202023%3F-,Twitter%E2%80%99s%20advertising%20audience%20reach,-Recent%20data%20published\" target=\"_blank\" rel=\"noopener\">373 million users<\/a>. You have 14 targeting filters to ensure your ads reach the right audience. And the platform offers five ad formats: website, app, vertical, carousel, and collection.<\/p>\n<p>These formats work well for different use cases.<\/p>\n<p>For example, you can use app ads to nudge users to install your mobile app. Or, use video ads to show a compelling video with a strong CTA.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Promoting_User-Generated_Content_UGC\"><\/span>Promoting User-Generated Content (UGC)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>X is a great place to launch a UGC campaign. Encourage customers to leave a review or share their experiences using a hashtag. Then, retweet their tweets to build social proof.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here, see how Rare Beauty, a beauty and skincare brand, engages customers by retweeting their content.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Creating_Spaces\"><\/span>Creating Spaces<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Spaces are live audio conversations. Invite specific people as hosts or let every participant chime in. Either way, these audio events are great for conducting discussions on meaningful topics.<\/p>\n<p>You can even download the recording of your Spaces conversation. And use the file to create a podcast.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"12_Reddit\"><\/span>12. Reddit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"Reddit\" href=\"https:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.reddit.com\/<\/a><\/p>\n<p><strong>Founded in:<\/strong> 2005<\/p>\n<p><strong>Monthly active users (2024):<\/strong> <a title=\"Reddit User and Growth Stats\" href=\"https:\/\/backlinko.com\/reddit-users\" target=\"_blank\" rel=\"noopener\">1.2 billion<\/a><\/p>\n<p><strong>Demographics:<\/strong> <a title=\"Global Reddit user distribution by gender 2023 | Statista\" href=\"https:\/\/www.statista.com\/statistics\/1255182\/distribution-of-users-on-reddit-worldwide-gender\/\" target=\"_blank\" rel=\"noopener\">63.6% male, 35.1% female<\/a>, popular among those <a title=\"Reddit User Age, Gender, &amp; Demographics (2024)\" href=\"https:\/\/explodingtopics.com\/blog\/reddit-users\" target=\"_blank\" rel=\"noopener\">18-25 (44%)<\/a>. Most popular in the United States, United Kingdom, and Canadal.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Users come here to:<\/strong> Join interest-based groups, ask questions, and share advice and recommendations. Since the platform promotes anonymity, people also share personal experiences and stories.<\/p>\n<p>Reddit is a community-based platform where people join topic-specific groups (subreddits) and participate in discussions.<\/p>\n<p>On average, the platform attracts over 5 billion monthly visitors and offers various features to moderate a group. As a business, you can create a subreddit for your brand and use conversations there to foster an active community of loyal customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_Reddit_By\"><\/span>Boost Your Business on Reddit By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Contributing_to_Relevant_Conversations\"><\/span>Contributing to Relevant Conversations<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>One of the best ways to win at Reddit is by actively participating in communities relevant to your business. You want to give value to get something in return.<\/p>\n<p>For example, the CoFounder of Supademo, an interactive demo tool, offered free demos to the first 50 commenters in the r\/SaaS subreddit. This is a great example of delivering value for free. This post received over 70 comments.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Create_an_Active_Subreddit\"><\/span>Create an Active Subreddit<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Once your brand gains popularity, build a branded subreddit and invite customers to join.<\/p>\n<p>This public forum can be great for consolidating user-generated content and collecting firsthand customer feedback.<\/p>\n<p>For example, this post in Glossier\u2019s subreddit shows how your community can help your brand reputation.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"13_Pinterest\"><\/span>13. Pinterest<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"Pinterest\" href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.pinterest.com\/<\/a><\/p>\n<p><strong>Founded in:<\/strong> 2009<\/p>\n<p><strong>Monthly active users (2024):<\/strong> <a title=\"Pinterest Usage and Revenue Statistics: How Many People Use Pinterest?\" href=\"https:\/\/backlinko.com\/pinterest-users\" target=\"_blank\" rel=\"noopener\">498 million<\/a><\/p>\n<p><strong>Demographics:<\/strong> <a title=\"Pinterest: global user distribution by gender 2024 | Statista\" href=\"https:\/\/www.statista.com\/statistics\/248168\/gender-distribution-of-pinterest-users\/\" target=\"_blank\" rel=\"noopener\">69.4% female, 22.6% male<\/a>\u200b, largest age group is <a title=\"Pinterest Age Demographics [Updated May 2024] | Oberlo\" href=\"https:\/\/www.oberlo.com\/statistics\/pinterest-age-demographics\" target=\"_blank\" rel=\"noopener\">18-24 (28.6%)<\/a>\u200b. Most popular in the United States, India, and Brazil, according to <a title=\"Semrush\u2019s Traffic Analytics tool\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/overview?searchType=domain&amp;q=pinterest.com\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s Traffic Analytics tool<\/a>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Users come here to:<\/strong> Browse through a collection of visuals on different topics, find inspiration for projects, and create a library of images and videos. With an average visit duration of <a title=\"Semrush\u2019s Traffic Analytics\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/overview?searchType=domain&amp;q=pinterest.com\" target=\"_blank\" rel=\"noopener\">11 minutes and 23 seconds<\/a>, users also discover products and have the option to shop directly on Pinterest.<\/p>\n<p>Pinterest is a visual discovery platform for people to pin (save) images, videos, and GIFs to virtual pin boards.<\/p>\n<p>Businesses can build a presence on Pinterest to gain visibility among their target audience. And, because the images pinned on Pinterest link back to whatever URL you associate with them, the platform can also help businesses get more referral traffic to their site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_Pinterest_By\"><\/span>Boost Your Business on Pinterest By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Setting_Up_Your_Online_Store\"><\/span>Setting Up Your Online Store<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You might be surprised to learn that <a title=\"How To Find Your Target Audience &amp; Market | Pinterest Business\" href=\"https:\/\/business.pinterest.com\/en-in\/audience\/\" target=\"_blank\" rel=\"noopener\">80% of weekly Pinterest<\/a> users say they feel inspired by the shopping experience on the app.<\/p>\n<p>Ramp up sales by allowing people to conveniently shop for the products they like on Pinterest. You just have to create your ecommerce store and add popular products to the catalog.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Create_Interesting_Pins\"><\/span>Create Interesting Pins<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Another way to become discoverable on this platform is to publish content here. Upload images and videos using your pins. Remember to make the pins search-friendly using the keywords in the title, description, and tags.<\/p>\n<p>Here\u2019s an example of how Made In, a cookware brand, uploads video recipes featuring its products:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Curate_Theme-Based_Boards\"><\/span>Curate Theme-Based Boards<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Most Pinterest users aren\u2019t actively looking for your brand. Get on their radar by curating boards on themes they might be interested in.<\/p>\n<p><a title=\"Pinterest boards \/ Etsy\" href=\"https:\/\/in.pinterest.com\/etsy\/_saved\/\" target=\"_blank\" rel=\"noopener\">Etsy\u2019s Pinterest boards<\/a> are a perfect example of this. The artsy marketplace has boards for every topic. People discover Etsy-purchasable products as they peruse the boards. Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"14_LinkedIn\"><\/span>14. LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"LinkedIn\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/<\/a><\/p>\n<p><strong>Founded in:<\/strong> 2002<\/p>\n<p><strong>Monthly active users (2024):<\/strong> Undisclosed<\/p>\n<p><strong>Demographics:<\/strong> <a title=\"Global LinkedIn user distribution by gender 2024 | Statista\" href=\"https:\/\/www.statista.com\/statistics\/933964\/distribution-of-users-on-linkedin-worldwide-gender\/\" target=\"_blank\" rel=\"noopener\">56.4% male, 43.6% female<\/a>, most users are <a title=\"Global LinkedIn user age distribution 2024 | Statista\" href=\"https:\/\/www.statista.com\/statistics\/273505\/global-linkedin-age-group\/\" target=\"_blank\" rel=\"noopener\">25-34 years old (50.6%)<\/a>\u200b. Most popular in the <a title=\"Semrush\u2019s Traffic Analytics tool\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/overview?searchType=domain&amp;q=linkedin.com\" target=\"_blank\" rel=\"noopener\">United States, India, and the United Kingdom<\/a>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Users come here to:<\/strong> Share and consume industry-centric content, search and apply for jobs, stay connected with colleagues and peers, and discover updates from brands they follow. Besides sharing career updates, users engage with each other\u2019s posts, attend events, and subscribe to newsletters.<\/p>\n<p>LinkedIn is a social media platform for professionals.<\/p>\n<p>Over the last few years, LinkedIn has become popular among content creators who go there to share industry expertise and offer nuanced knowledge.<\/p>\n<p>The platform is ideal if you\u2019re a <a title=\"How to Create a B2B Social Media Strategy\" href=\"https:\/\/backlinko.com\/b2b-social-media\" target=\"_blank\" rel=\"noopener\">B2B business<\/a>, to create your brand identity and reach the right audience.<\/p>\n<p>For example, here\u2019s how VEED, a B2B SaaS company, has set up its LinkedIn page:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_LinkedIn_By\"><\/span>Boost Your Business on LinkedIn By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Building_a_Personal_Brand\"><\/span>Building a Personal Brand<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Rather than focusing all efforts on your business page, a more effective way to win at LinkedIn is to build your personal brand. This allows you to leverage your own individual influence to drive stronger results for any business goal.<\/p>\n<p>Establish a personal brand by sharing content that feels authentic and relatable coming from you. Do so regularly and in multiple formats, like text, documents, video, polls, and more.<\/p>\n<p>Here\u2019s Brian\u2019s LinkedIn profile with over 91,000 followers\u2014more than many big businesses.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further Reading:<\/strong> <a title=\"LinkedIn SEO Tips: Optimize Your Profile And Content | Backlinko\" href=\"https:\/\/backlinko.com\/linkedin-seo\" target=\"_blank\" rel=\"noopener\">LinkedIn SEO Tips: Optimize Your Profile And Content<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Running_Thought-Leadership_Ads\"><\/span>Running Thought-Leadership Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>While LinkedIn offers multiple ad formats, its thought leadership ads are unique.<\/p>\n<p>You can sponsor and boost any employee\u2019s post with an ad campaign. This is great for getting visibility on insightful posts, company announcements, and more.<\/p>\n<p>Thought leadership ads look like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Hosting_Live_Events-2\"><\/span>Hosting Live Events<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Hosting live events is a great way to engage your audience on LinkedIn.<\/p>\n<p>Don\u2019t want to use the LinkedIn platform directly? Integrating your account with a streaming app like Airmeet or Riverside is another option.<\/p>\n<p>However you host them, live events make your audience part of the conversation and allow you to share meaningful insights.<\/p>\n<p>Here\u2019s a live event by Hootsuite taking place on LinkedIn:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"15_Discord\"><\/span>15. Discord<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Visit:<\/strong> <a title=\"Discord\" href=\"https:\/\/discord.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/discord.com\/<\/a><\/p>\n<p><strong>Founded in:<\/strong> 2015<\/p>\n<p><strong>Monthly active users (2024):<\/strong> <a title=\"Discord User and Funding Statistics: How Many People Use Discord?\" href=\"https:\/\/backlinko.com\/discord-users\/\" target=\"_blank\" rel=\"noopener\">200 million<\/a><\/p>\n<p><strong>Demographic:<\/strong> <a title=\"Global Discord user distribution by gender 2023 | Statista\" href=\"https:\/\/www.statista.com\/statistics\/1327650\/distribution-of-users-on-discord-worldwide-gender\/\" target=\"_blank\" rel=\"noopener\">66.6% male, 32.2% female<\/a>, favored by those <a title=\"Discord users by age 2024 | Statista\" href=\"https:\/\/www.statista.com\/statistics\/1327674\/discord-user-age-worldwide\/\" target=\"_blank\" rel=\"noopener\">25-34 years old (53.4%)<\/a>. <a title=\"Semrush\u2019s Traffic Analytics tool\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/overview?searchType=domain&amp;q=discord.com\" target=\"_blank\" rel=\"noopener\">Most popular<\/a> in the United States, Brazil, and India.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Users come here to:<\/strong> Connect through voice and video calls, participate in community events, and discover like-minded people to connect with.<\/p>\n<p>Discord is another community-based social media platform. It boasts an average visit duration of <a title=\"Semrush\u2019s Traffic Analytics tool\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/overview?searchType=domain&amp;q=discord.com\" target=\"_blank\" rel=\"noopener\">17 minutes, 38 seconds<\/a>. It\u2019s popular among gamers for text, voice, and video messaging.<\/p>\n<p>You can use Discord to facilitate interactive discussions, share multimedia content, and host live streams.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_on_Discord_By\"><\/span>Boost Your Business on Discord By:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Creating_a_Dedicated_Server_for_Your_Customers\"><\/span>Creating a Dedicated Server for Your Customers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Create a Discord server for your brand. Invite your target buyers to follow you there so they can be first to get updates from you.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Building_Communities\"><\/span>Building Communities<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Use Discord to create a niche community for your brand. Similar to other community-based platforms like Reddit and Telegram, Discord gives you access to buyers that fit specific personas. Like people who enjoy participating in voice chat or live events.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Other_Social_Media_Platforms_Worth_Exploring\"><\/span>Other Social Media Platforms Worth Exploring<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019ve talked about 15 of the most popular social media platforms.<\/p>\n<p>Those are excellent for creating a broad, general reach.<\/p>\n<p>Now, let\u2019s look at five, slightly more niche-oriented social media channels you can explore to reach your audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"16_Twitch\"><\/span>16. Twitch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Twitch\" href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noopener\">Twitch<\/a> is a live-streaming platform specifically for gamers.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Expand your reach on this platform by hosting interactive Q&amp;A sessions and creating a gameplay channel. You also have the option to conduct live tournaments or stream new launches.<\/p>\n<p>Twitch is a good social media platform for gaming and art brands that want to target younger generations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"17_Quora\"><\/span>17. Quora<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Quora\" href=\"https:\/\/www.quora.com\/\" target=\"_blank\" rel=\"noopener\">Quora<\/a> is a Q&amp;A platform where people ask questions and share their knowledge.<\/p>\n<p>The platform curates questions based on topic categories. Like politics, travel, sports, and more. You can also search for spaces where you\u2019ll find discussions around specific topics\u2014similar to a subreddit.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>You can build your presence on Quora by actively responding to relevant questions with value-added information. And create a community around themes aligned with your business.<\/p>\n<p>Here\u2019s how Coinbase, a cryptocurrency exchange platform, uses its <a title=\"Quora \/ Coinbase profile\" href=\"https:\/\/www.quora.com\/profile\/Coinbase-41?q=coinbase\" target=\"_blank\" rel=\"noopener\">Quora profile<\/a> to answer questions and build an audience on the app.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"18_Tumblr\"><\/span>18. Tumblr<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Tumblr\" href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\" rel=\"noopener\">Tumblr<\/a> is a multimedia-based microblogging platform popular among creatives. Users generally share posts about art, poetry, fandoms, and niche interests.<\/p>\n<p>For businesses, Tumblr is useful for reaching audiences interested in very specific types of content.<\/p>\n<p>For example, Frank Body, a skincare brand, shares body positivity posts and thoughts on Tumblr. This is a great way to influence people\u2019s perceptions of your brand.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"19_Threads\"><\/span>19. Threads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Threads\" href=\"https:\/\/www.threads.net\/\" target=\"_blank\" rel=\"noopener\">Threads<\/a> by Meta is another microblogging platform designed as an alternative to X. Use this platform to share quick updates and connect with a select group of people.<\/p>\n<p>Win at Threads by frequently posting quick messages for your audience. These can be quirky one-liners or punchlines that people find relatable.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"20_Mastodon\"><\/span>20. Mastodon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Mastodon\" href=\"https:\/\/joinmastodon.org\/\" target=\"_blank\" rel=\"noopener\">Mastodon<\/a> is a decentralized social network that focuses on user privacy. It has more than two million monthly active users.<\/p>\n<p>Mastodon is most popular in the United States, South Korea, and Brazil, according to <a title=\"Semrush\u2019s Traffic Analytics tool\" href=\"https:\/\/www.semrush.com\/analytics\/traffic\/overview\/?searchType=domain&amp;q=joinmastodon.org\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s Traffic Analytics<\/a> tool.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>The platform contains several independent communities called <a title=\"Mastodon instances\" href=\"https:\/\/instances.social\/\" target=\"_blank\" rel=\"noopener\">Instances<\/a>. You can take a community-first approach here by sharing meaningful content, starting interesting discussions, and keeping your community engaged.<\/p>\n<p>Mastodon\u2019s interface is similar to X and Tumblr. Here\u2019s a look at individual user profiles and posts appearing on your feed:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_from_the_Most_Popular_Social_Media_Platforms\"><\/span>How to Choose from the Most Popular Social Media Platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"Social Media Usage &amp; Growth Statistics\" href=\"https:\/\/backlinko.com\/social-media-users\" target=\"_blank\" rel=\"noopener\">4.95 billion people<\/a> use social media today. Which makes social media marketing an excellent way to reach your customers.<\/p>\n<p>Naturally, with so many popular social media platforms, narrowing down the best ones for your brand can be difficult.<\/p>\n<p>Let\u2019s break down some factors to keep in mind when picking the ideal social media channels for your business.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Audience_Research\"><\/span>Audience Research<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Identify who you want to reach and prioritize that before everything else. Note demographics like age, gender, interests, and content preferences.<\/p>\n<p>Then, explore where that audience spends their time online. This will help you map your target audience to their most preferred platforms.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Brand_Personality\"><\/span>Brand Personality<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>One way to differentiate your brand from the crowd is to create a unique personality for your business.<\/p>\n<p>To do this, define some core traits that describe your brand and choose platforms that best align with these traits. For instance, a fun and quirky brand will do better on Instagram and TikTok than on Mastodon, WhatsApp, or Reddit.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Platform_Relevance\"><\/span>Platform Relevance<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Before finalizing your options, evaluate each platform\u2019s user intent to understand why people use each particular app. For example, LinkedIn is a more networking platform, while TikTok is more entertainment-based.<\/p>\n<p>If the platform\u2019s intent matches your goals and messaging, it may fit your social media marketing strategy well.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Engagement_Style\"><\/span>Engagement Style<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Some social channels are community-led, some are content-driven, and still others focus on instant messaging. Your choice will depend on the audience engagement you can handle well with your resources.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Budget_Resources\"><\/span>Budget &amp; Resources<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Factor in the budget you have available for investing in your social media marketing strategy. And the manpower on your team. Keep these logistic elements in mind when considering your options. Pick the right channels based on your available capacity.<\/p>\n<p>Another helpful way to choose the right social media platforms for you?<\/p>\n<p>Review what\u2019s working well for your competitors. A quick <a title=\"Competitor Analysis: Core Principles and How to Conduct One\" href=\"https:\/\/backlinko.com\/competitor-analysis\" target=\"_blank\" rel=\"noopener\">competitor analysis<\/a> can also help in making an informed decision.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/social-media-platforms\" target=\"_blank\" rel=\"noopener\">20 Popular Social Media Sites Where Your Brand Can Shine<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that social media marketing can boost your brand\u2019s reach, forge stronger connections with your audience, and drive sales. In fact, social media has the highest ROI of any marketing channel. Over 43% of marketers use it, according to HubSpot\u2019s 2024 State of Marketing &amp; Trends report. But with so many social media channels at your fingertips, how do you decide where to invest your time, money, and creative energy? This guide will help you decide. We\u2019ve listed 20 of the most popular social [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10482,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/07\/marketers-using-social-media-yCElis-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/07\/marketers-using-social-media-yCElis-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10481"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/10482"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}