{"id":10534,"date":"2024-07-19T14:45:28","date_gmt":"2024-07-19T14:45:28","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/"},"modified":"2024-07-19T14:45:28","modified_gmt":"2024-07-19T14:45:28","slug":"5-best-rank-tracking-tools-for-seo-monitoring","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/","title":{"rendered":"5 Best Rank Tracking Tools for SEO Monitoring"},"content":{"rendered":"<p>Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you\u2019re ranking for, where you\u2019re gaining, and where you\u2019re losing.<\/p>\n<p>Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results.<\/p>\n<p>But keyword rank trackers also help us find opportunities where we can drive even more value from underperforming content. And they can help your business do the same.<\/p>\n<p>That\u2019s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website\u2019s SEO.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#What_Features_Do_You_Need_in_a_Ranking_Tool\" >What Features Do You Need in a Ranking Tool?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Whats_the_Best_Rank_Tracking_Tool\" >What\u2019s the Best Rank Tracking Tool?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#1_Semrush_Position_Tracking_Tool\" >1. Semrush Position Tracking Tool<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Rankings_Summary\" >Rankings Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Competitors_Discovery\" >Competitors Discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Cannibalization_Data\" >Cannibalization Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Tracking_Tags\" >Tracking Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Page-Specific_Data\" >Page-Specific Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Pros_and_Cons\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Pricing\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#2_Advanced_Web_Ranking\" >2. Advanced Web Ranking<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Forecasting\" >Forecasting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Customizable_Reports\" >Customizable Reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Scheduling_and_Automation\" >Scheduling and Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Data_Export\" >Data Export<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Pros_and_Cons-2\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Pricing-2\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#3_SEOmonitor\" >3. SEOmonitor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#SEO_Forecasts\" >SEO Forecasts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#SERP_Feature_Tracking\" >SERP Feature Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Daily_Alerting_System\" >Daily Alerting System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Page_Issues_Detection\" >Page Issues Detection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Pros_and_Cons-3\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Pricing-3\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#4_Mangools_SERPWatcher\" >4. Mangools SERPWatcher<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Performance_Index\" >Performance Index<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Custom_Rank_Alerts\" >Custom Rank Alerts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Local_Ranking_Data\" >Local Ranking Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Featured_Snippet_Data\" >Featured Snippet Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Pros_and_Cons-4\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Pricing-4\" >Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#5_Ahrefs_Rank_Tracker\" >5. Ahrefs Rank Tracker<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#SERP_Features_Tracking\" >SERP Features Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Interactive_Graphs\" >Interactive Graphs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Competitors_Overview\" >Competitors Overview<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Positions\" >Positions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Traffic\" >Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#SERP_Features\" >SERP Features<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Keyword_Filters_and_Tags\" >Keyword Filters and Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Pros_and_Cons-5\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Pricing-5\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Bonus_Tool_Semrush_Map_Rank_Tracker\" >Bonus Tool: Semrush Map Rank Tracker<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Grid-Based_Heatmap_Report\" >Grid-Based Heatmap Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Competitor_Tracking\" >Competitor Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Customizable_Tracking\" >Customizable Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Multiple_Keyword_Tracking\" >Multiple Keyword Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Pros_and_Cons-6\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Pricing-6\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Rank_Tracking_Tools_That_Didnt_Make_the_List\" >Rank Tracking Tools That Didn\u2019t Make the List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/19\/5-best-rank-tracking-tools-for-seo-monitoring\/#Choose_the_Best_Rank_Tracking_Tool_for_Your_Workflow\" >Choose the Best Rank Tracking Tool for Your Workflow<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Features_Do_You_Need_in_a_Ranking_Tool\"><\/span>What Features Do You Need in a Ranking Tool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Choosing the right rank tracking tool for your website ensures you have all the features and data you need.<\/p>\n<p>Look for tools that offer these key features:<\/p>\n<p><strong>Keyword tracking:<\/strong> Monitor your rankings for target keywords across multiple search engines. Pay close attention to update frequency. Some tools offer daily data (like Semrush), while others may only update weekly.<br \/>\n<strong>Historical ranking data:<\/strong> Access past ranking data to identify trends and patterns. You can use this to understand the impact of your SEO efforts over time.<br \/>\n<strong>Competitor tracking:<\/strong> Track your competitors\u2019 rankings for the same keywords you\u2019re targeting. Get context for your own performance and find opportunities to outrank your rivals.<br \/>\n<strong>Rank tracking alerts:<\/strong> Receive automated alerts when significant changes occur in your keyword rankings. Quickly respond to drops or capitalize on gains.<br \/>\n<strong>Reporting and analytics:<\/strong> Generate reports and visualize your ranking data through charts and graphs. This makes it easier to digest complex SEO data. And share your progress with clients or stakeholders.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_the_Best_Rank_Tracking_Tool\"><\/span>What\u2019s the Best Rank Tracking Tool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<p>Rank Tracking Tool<br \/>\nBest for<br \/>\nPricing<\/p>\n<p><a title=\"Semrush Position Tracking Tool\" href=\"https:\/\/www.semrush.com\/position-tracking\/\" target=\"_blank\" rel=\"noopener\">Semrush Position Tracking Tool<\/a><br \/>\nTracking keyword rankings and SERP features<br \/>\nStarts at $139.95 per month; free trial and free plan available<\/p>\n<p><a title=\"Advanced Web Ranking\" href=\"https:\/\/www.advancedwebranking.com\/rank-tracker\" target=\"_blank\" rel=\"noopener\">Advanced Web Ranking<\/a><br \/>\nAdvanced keyword tracking<br \/>\nFrom $99 per month; free trial available<\/p>\n<p><a title=\"SEOmonitor\" href=\"https:\/\/www.seomonitor.com\/\" target=\"_blank\" rel=\"noopener\">SEOmonitor<\/a><br \/>\nTracking rankings over time and forecasting future performance<br \/>\nStarts at $108 per month<\/p>\n<p><a title=\"Mangools SERPWatcher\" href=\"https:\/\/mangools.com\/serpwatcher\/\" target=\"_blank\" rel=\"noopener\">Mangools SERPWatcher<\/a><br \/>\nGetting an at-a-glance view of your overall ranking performance<br \/>\nFrom $29 per month; free trial and free plan available<\/p>\n<p><a title=\"Ahrefs Rank Tracker\" href=\"https:\/\/ahrefs.com\/rank-tracker\" target=\"_blank\" rel=\"noopener\">Ahrefs Rank Tracker<\/a><br \/>\nVisualizing SEO progress with interactive graphs<br \/>\nStarts at $129 per month; free trial available<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Semrush_Position_Tracking_Tool\"><\/span>1. Semrush Position Tracking Tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for tracking keyword rankings and SERP features<\/strong><\/p>\n<p>Semrush\u2019s <a title=\"Position Tracking: Keyword Rank Tracker Tool | Semrush\" href=\"https:\/\/www.semrush.com\/position-tracking\/\" target=\"_blank\" rel=\"noopener\">Position Tracking<\/a> tool helps you monitor your website\u2019s rankings for specific keywords on Google, Bing, and Baidu. You can track your own progress over time and compare your rankings to your competitors.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>You can also track your rankings across devices and locations to see how your website performs in different markets.<\/p>\n<p>The tool uses Semrush\u2019s extensive data set. Which covers over 25 billion keywords across 140+ countries and regions.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>In fact, this is the same data set that powers Backlinko\u2019s popular free <a title=\"FREE Keyword Rank Checker (See Your Google Rankings)\" href=\"https:\/\/backlinko.com\/tools\/rank-checker\" target=\"_blank\" rel=\"noopener\">Keyword Rank Checker<\/a> tool. You can see if the features in Semrush Position Tracking fit your needs without spending any money.<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Let\u2019s look at some of these features in more detail:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rankings_Summary\"><\/span>Rankings Summary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The \u201cOverview\u201d tab gives you a summary of your domain\u2019s visibility, estimated traffic, and average position for every keyword you\u2019re tracking.<\/p>\n<p>At the top, you\u2019ll find the \u201cVisibility Trend\u201d chart. This shows the progress of your site\u2019s visibility in Google\u2019s top 100 results for your tracked keywords.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Below the chart is the \u201cRankings Overview\u201d table. Where you can quickly compare your performance against your competitors for each tracked keyword.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This allows you to easily spot areas where your competitors are outperforming you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competitors_Discovery\"><\/span>Competitors Discovery<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The \u201cCompetitors Discovery\u201d tab highlights other domains vying for your target keywords. It identifies your top rivals based on your tracked keywords.<\/p>\n<p>This is especially useful if you\u2019re a newcomer wanting an overview of the key players in your space who are targeting the same keywords.<\/p>\n<p>The centerpiece of this tab is the \u201cCompetition Map.\u201d This visual overview plots out the competitive landscape for your keywords.<\/p>\n<p>Each domain is represented by a circle on the map. Hover over any domain to see key metrics like the number of keywords it ranks for and its average position.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Cannibalization_Data\"><\/span>Cannibalization Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cannibalization is an issue where multiple pages on your website compete for the same keyword(s). Potentially harming your rankings.<\/p>\n<p>The \u201cCannibalization\u201d tab makes it easy to spot if multiple pages are competing against each other in search results.<\/p>\n<p>At the top of the report, you\u2019ll see your overall \u201cCannibalization Health\u201d score. A score of 100% means there\u2019s no cannibalization detected for your tracked keywords.<\/p>\n<p>And below the score, you can filter by keywords to see which pages are competing against each other.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Tracking_Tags\"><\/span>Tracking Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Organize your keywords with tags to track performance metrics for specific keyword groups. Like blog categories or specific groups of products.<\/p>\n<p>The \u201cTags\u201d report shows you how each tag group is performing in terms of:<\/p>\n<p>Share of Voice<br \/>\nVisibility %<br \/>\nEstimated Traffic<br \/>\nAverage Position<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Page-Specific_Data\"><\/span>Page-Specific Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The \u201cPages\u201d report gives you a complete view of which landing pages on your site (or a competitor\u2019s) rank for your tracked keywords.<\/p>\n<p>This page-level data shows which pages are ranking for the most (tracked) keywords. Along with key metrics like average position, search volume, and estimated traffic for those keywords.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Use this report to identify your top-performing pages at a glance. And identify which ones have seen the biggest keyword gains or losses over time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<p>Pros<br \/>\nCons<\/p>\n<p>Easy to set up by simply entering a domain name and target keywords to track rankings over time<br \/>\nFocuses on tracking rankings for Google, Bing, and Baidu only<\/p>\n<p>Part of a larger suite of SEO tools for comprehensive digital marketing\u2014including keyword research, site auditing, and backlink analysis<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pricing\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Pro:<\/strong> $139.95 per month. Includes tracking of 500 keywords and five projects.<br \/>\n<strong>Guru:<\/strong> $249.95 per month. Increases to 1,500 tracked keywords and 15 projects.<br \/>\n<strong>Business:<\/strong> $499.95 per month. Track 5,000 keywords and 40 projects.<\/p>\n<p>An Enterprise solution with custom pricing is also available.<\/p>\n<p>All plans come with a <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">free 14-day trial<\/a>. And you can track up to ten keywords with a free plan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Advanced_Web_Ranking\"><\/span>2. Advanced Web Ranking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for advanced keyword tracking<\/strong><\/p>\n<p><a title=\"Advanced Web Ranking\" href=\"https:\/\/www.advancedwebranking.com\/rank-tracker\" target=\"_blank\" rel=\"noopener\">Advanced Web Ranking (AWR)<\/a> helps you see how your website ranks for specific keywords on different search engines, in specific locations, and by device.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>AWR goes beyond Google and tracks rankings on platforms like YouTube and Amazon.<\/p>\n<p>If you\u2019re an <a title=\"SEO Basics: A Comprehensive Guide for Beginners | Backlinko\" href=\"https:\/\/backlinko.com\/seo-basics-for-beginners\" target=\"_blank\" rel=\"noopener\">SEO beginner<\/a>, or you only have basic tracking needs, other tools on this list, like Mangools SERPWatcher (which we discuss further down), might be a better fit for you.<\/p>\n<p>But if you want more granular data, AWR could be the keyword tracker for you.<\/p>\n<p>Let\u2019s explore some of the best features:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Forecasting\"><\/span>Forecasting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advanced Web Ranking\u2019s Forecasting feature predicts the potential impact of improving your keyword rankings.<\/p>\n<p>Letting you estimate the organic traffic, conversions, and revenue you could achieve by reaching your target positions.<\/p>\n<p>The tool\u2019s output data is split into two categories: aggregated forecast data and forecast data per keyword.<\/p>\n<p>Aggregated forecast data includes high-level metrics calculated across all the keywords in your forecast. Like actual and forecasted visits, total search volume, YoY <a title=\"SEO Trends in 2024 and How to Adapt\" href=\"https:\/\/backlinko.com\/seo-this-year\" target=\"_blank\" rel=\"noopener\">search trends<\/a>, and additional revenue.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This bird\u2019s-eye view is great for setting overall SEO targets, tracking your progress, and reporting potential and actual impact to stakeholders.<\/p>\n<p>Forecast data per keyword drills down to the individual term level. Showing metrics like initial position, target position, and click share.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This granular data lets you identify the specific terms and topics with the highest potential value. So you can improve your current content and double down on high-value keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customizable_Reports\"><\/span>Customizable Reports<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advanced Web Ranking offers highly flexible reporting options. Allowing you to create reports tailored to your specific needs and preferences.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>You can also change the data source for your key performance indicators (KPIs). For example, you can combine Google Analytics data with Search Console or Ranking data.<\/p>\n<p>Drill down to the exact data you need. And present it in a way that aligns with your priorities.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Scheduling_and_Automation\"><\/span>Scheduling and Automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the built-in scheduler, you can automate report delivery by email. To easily keep your clients up to date with their ranking progress.<\/p>\n<p>This is a huge time-saver if you manage multiple clients. No more manually sending monthly reports to each client.<\/p>\n<p>Just set up a frequency in the report scheduler:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Data_Export\"><\/span>Data Export<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advanced Web Ranking provides robust data export options. Giving you the flexibility to integrate ranking data into your existing reporting platforms. Keeping your workflows manageable.<\/p>\n<p>You have a few options:<\/p>\n<p>Use the developer API to automatically feed ranking data into your own data management or business intelligence tool<br \/>\nSet up an automated export that pushes CSV files to your preferred file transfer protocol (FTP) location. From there, you can add the data into other reporting or dashboard tools.<br \/>\nConnecting Advanced Web Ranking to Looker Studio (formerly Google Data Studio). Where you can build custom dashboards that blend ranking data with metrics from Google Analytics, Google Ads, and more.<\/p>\n<p>These flexible export options allow you to use ranking data from Advanced Web Ranking in ways that suit your specific existing workflows.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-2\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<p>Pros<br \/>\nCons<\/p>\n<p>Detailed forecasting tool to predict future ranking performance<br \/>\nThere\u2019s a bit of a steep learning curve<\/p>\n<p>Integrates with Google Analytics and Google Search Console through Looker Studio<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pricing-2\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Pro:<\/strong> $99 per month. Tracks up to 7,000 keywords per week, offers market share data and keyword intent\/difficulty analysis, and provides SERP feature tracking (e.g., featured snippets).<br \/>\n<strong>Agency:<\/strong> $199 per month. Tracks up to 14,500 keywords per week, offers one-hour update frequency for keyword rankings, and includes local search volumes.<br \/>\n<strong>Enterprise:<\/strong> $499 per month. Tracks up to 35,500 keywords per week, offers data migration assistance and CSV exports to FTP, and provides a developer API.<br \/>\n<strong>Custom:<\/strong> $700 per month (price may vary). Tracks up to 50,000 keywords per week, offers custom billing quotes and enterprise scaling options.<\/p>\n<p>There\u2019s a 30-day free trial available.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_SEOmonitor\"><\/span>3. SEOmonitor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for tracking rankings over time and forecasting future performance<\/strong><\/p>\n<p><a title=\"SEOmonitor\" href=\"https:\/\/www.seomonitor.com\/\" target=\"_blank\" rel=\"noopener\">SEOmonitor<\/a> tracks keywords and SERP features, includes a forecasting feature, and provides insights into keyword cannibalization.<\/p>\n<p>So you can understand the impact of your SEO efforts. And understand where you have missing or competing pages for your target keywords.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Let\u2019s have a look at the tool\u2019s main features in more detail:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Forecasts\"><\/span>SEO Forecasts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEOmonitor\u2019s forecasting tool estimates the potential impact of your SEO efforts. Helping you set realistic goals and expectations.<\/p>\n<p>It predicts the organic traffic and conversions you could achieve for a set of target keywords. Based on your current rankings and keyword search volumes.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Keyword-level forecasts are also available. Showing how search volume, organic click share, and related queries contribute to the overall traffic potential.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"SERP_Feature_Tracking\"><\/span>SERP Feature Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEOmonitor tracks SERP features daily across both desktop and mobile.<\/p>\n<p>Which is important because different SERP features can have very different impacts on your <a title=\"We Analyzed 4 Million Google Search Results. Here&#039;s What We Learned About Organic CTR\" href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noopener\">click-through rates and traffic<\/a>.<\/p>\n<p>The platform provides in-depth data on each feature. It identifies which sites are listed in each one. And reports how many elements are present (like the number of People Also Ask questions).<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Daily_Alerting_System\"><\/span>Daily Alerting System<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEOmonitor equips you with a comprehensive alerting system that goes beyond just periodic reports.<\/p>\n<p>Its \u201cSignals\u201d are bite-sized, daily alerts that flag major changes or events. Like sudden rank shifts, outranking a competitor, year-over-year trend changes based on the market, or a new Google update.<\/p>\n<p>Signals cover a wide range of important events. Grouped into categories like:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Page_Issues_Detection\"><\/span>Page Issues Detection<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Flag page-level issues that can hurt your rankings. And identify and fix problems before they result in lost traffic.<\/p>\n<p>It takes <a title=\"Google\u2019s 200 Ranking Factors: The Complete List\" href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener\">Google\u2019s ranking factors<\/a> into account to suggest fixes.<\/p>\n<p>Here\u2019s how SEOmonitor displays issues:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>The platform looks for four key things:<\/p>\n<p><strong>Missing landing pages:<\/strong> Keywords that don\u2019t have a relevant page targeting them<br \/>\n<strong>Desired page not ranking:<\/strong> Keywords for which your specified target page isn\u2019t showing up in search results<br \/>\n<strong>Cannibalization:<\/strong> Where multiple pages from your site are competing for the same keyword<br \/>\n<strong>Device differences:<\/strong> Instances where your rankings for a keyword differ significantly on desktop and mobile<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-3\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<p>Pros<br \/>\nCons<\/p>\n<p>Forecasts potential ranking changes based on historical data and current trends<br \/>\nComplex interface can overwhelm beginners<\/p>\n<p>Handy alerts and Signals systems make it easy to understand where you\u2019re winning and losing in the SERPs<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pricing-3\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>SEOmonitor uses a unique pricing structure based on the number of keywords you want to track. Here\u2019s a breakdown of how the pricing structure looks for 1000 tracked keywords:<\/p>\n<p>Unlimited SEO Campaigns for $108 per month<br \/>\n1,000 keywords tracked daily for $43<br \/>\nOne website with Google Search Console (GSC) and Google Analytics (GA) connection for $11<br \/>\n<strong>Total cost of $162 per month<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Mangools_SERPWatcher\"><\/span>4. Mangools SERPWatcher<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for getting an at-a-glance view of your overall ranking performance<\/strong><\/p>\n<p><a title=\"Mangools SERPWatcher\" href=\"https:\/\/mangools.com\/serpwatcher\/\" target=\"_blank\" rel=\"noopener\">Mangools SERPWatcher<\/a> combines data from multiple sources to track the overall progress of your website\u2019s rankings in Google search results.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Designed with affordability and user-friendliness in mind, SERPWatcher is particularly helpful for beginners. It offers a good mix of basic and advanced data to cater to various SEO needs.<\/p>\n<p>Here are some of the tool\u2019s best features:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Performance_Index\"><\/span>Performance Index<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Get an overview of your overall ranking performance with a helpful metric called Performance Index (PI). Here\u2019s what it looks like:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>PI distills all your ranking data down to a single, trackable number. Letting you quickly gauge the impact of your SEO efforts.<\/p>\n<p>PI takes into account two key factors:<\/p>\n<p>Your current ranking position for each tracked keyword<br \/>\nThe search volume of each tracked keyword<\/p>\n<p>Mangools weighs each keyword according to these attributes. Keywords that rank higher and have greater search volume have more influence on your PI. Helping you quickly understand which keywords may be most valuable to your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Custom_Rank_Alerts\"><\/span>Custom Rank Alerts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mangools provides daily updates and alerts based on triggers you specify. Helping you stay on top of your rankings so you can react quickly to any changes. Minimizing traffic drops or capitalizing on ranking gains.<\/p>\n<p>For example, get notifications whenever a keyword enters or drops out of the top 10 results. Or if a high-priority keyword sees a significant jump or drop.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Local_Ranking_Data\"><\/span>Local Ranking Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SERPWatcher offers robust local rank tracking features. Perfect for businesses targeting specific geographic markets. With a focus on <a title=\"Local SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/local-seo-guide\" target=\"_blank\" rel=\"noopener\">local SEO<\/a>.<\/p>\n<p>You can track rankings for any location. Down to the city or even neighborhood level.<\/p>\n<p>How granular can you go?<\/p>\n<p>The platform offers over 50,000 locations to choose from. Including states, counties, cities and designated market area (DMA) regions.<\/p>\n<p>SERPWatcher also tracks Google\u2019s Map Pack results. Also known as the \u201clocal pack,\u201d this SERP feature is critical for local businesses. As it often appears at the top of the results. Even above the traditional organic listings.<\/p>\n<p>Here\u2019s what it looks like:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Just hover over the Map Pack icon on any tracked keyword. Or check the rankings sidebar for more details.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Identify locations where you\u2019re underperforming in the Map Pack and prioritize updating those pages to improve local visibility. Or spot regions where you\u2019re dominating the local organic results and double down on those strategies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Featured_Snippet_Data\"><\/span>Featured Snippet Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Identifying <a title=\"What Are Featured Snippets? And How to Get Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/featured-snippets\" target=\"_blank\" rel=\"noopener\">featured snippet<\/a> opportunities can be tricky if you\u2019re tracking a large number of keywords.<\/p>\n<p>SERPWatcher detects when a featured snippet is present for any of your tracked keywords. And alerts you if you\u2019ve claimed that snippet.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Featured snippets are a powerful way to leapfrog competitors in the SERPs. By claiming these coveted spots, you can <a title=\"How to Rank Higher On Google (13 Steps)\" href=\"https:\/\/backlinko.com\/rank-high-on-google\" target=\"_blank\" rel=\"noopener\">rank higher on Google<\/a> and drive more traffic to your website.<\/p>\n<p>Sort your keywords by ranking to find low-hanging opportunities. Look for keywords where you already rank on page one and have the quotation mark icon.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>These are prime candidates to target. A few tweaks to your content could be enough to claim the snippet.<\/p>\n<p>Imagine you run a blog about home organization. You rank on the first page for a keyword like \u201chow to declutter your closet,\u201d and Google shows a featured snippet from a competitor.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Updating your post with a concise, step-by-step answer to the query might help you win the snippet and drive more traffic to your site.<\/p>\n<p>Then, create a tag for keywords where you\u2019ve already secured the snippet. Check their status and spot any snippets you\u2019ve lost. Then make updates to reclaim them.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-4\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<p>Pros<br \/>\nCons<\/p>\n<p>Easy-to-use interface makes it accessible even to beginners in SEO<br \/>\nNo forecasting features<\/p>\n<p>Offers a browser extension that provides on-page SEO analysis, SERP insights, and backlink data<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pricing-4\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Mangools SERPWatcher offers tree pricing plans, including other tools from the Mangools SEO Suite:<\/p>\n<p><strong>Basic:<\/strong> $29.90 per month. Tracks up to 200 keywords. Offers basic rank tracking, competitor analysis, and mobile\/desktop rank tracking.<br \/>\n<strong>Premium:<\/strong> $44.90 per month. Tracks up to 700 keywords. Offers additional functionalities like SERP history data and white-label reports.<br \/>\n<strong>Agency:<\/strong> $89.90 per month. Tracks up to 700 keywords. Offers priority support and team management functionalities.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Ahrefs_Rank_Tracker\"><\/span>5. Ahrefs Rank Tracker<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Best for visualizing SEO progress with interactive graphs<\/strong><\/p>\n<p>The <a title=\"Rank Tracker by Ahrefs: Check &amp; Track Keyword Rankings\" href=\"https:\/\/ahrefs.com\/rank-tracker\" target=\"_blank\" rel=\"noopener\">Ahrefs Rank Tracker<\/a> monitors your website\u2019s rankings for specific keywords across desktop and mobile versions in up to 190 countries. It\u2019s part of Ahrefs\u2019 suite of other SEO tools.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Rank Tracker also offers SEO metrics on competing pages and helps you find new keyword opportunities. All to improve your website\u2019s search engine rankings.<\/p>\n<p>Let\u2019s take a look at its features:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SERP_Features_Tracking\"><\/span>SERP Features Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ahrefs\u2019 Rank Tracker provides comprehensive tracking of SERP features. In total, Rank Tracker monitors 15 different SERP features. Including local packs, image packs, featured snippets, and video previews.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This allows you to quickly gauge how well you capture SERP features. And helps you identify opportunities to win more of them.<\/p>\n<p>For example, you might find your competitors are dominating video results. But you have few or none. That could be a signal to invest in optimized <a title=\"What Is Video Content? And Why It&#039;s Super Important Right Now\" href=\"https:\/\/backlinko.com\/hub\/content\/video\" target=\"_blank\" rel=\"noopener\">video content<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Interactive_Graphs\"><\/span>Interactive Graphs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ahrefs\u2019 Rank Tracker offers interactive graphs to visualize your SEO progress. Making it easy to track your performance and share your wins with clients or stakeholders.<\/p>\n<p>You can quickly spot trends and shifts without getting lost in numbers.<\/p>\n<p>It shows five key metrics:<\/p>\n<p>Share of voice<br \/>\nAverage position<br \/>\nTraffic<br \/>\nSERP features<br \/>\nPositions<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Competitors_Overview\"><\/span>Competitors Overview<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The competitors overview feature lets you zoom out and get a clear picture of how your pages are performing in search results compared to your competitors.<\/p>\n<p>You might discover a competitor is slowly but steadily gaining ground. Or you might see a rival dominating a certain type of SERP feature. You can then take targeted actions like optimizing your content for the specific SERP features.<\/p>\n<p>The overview report focuses on three critical areas:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Positions\"><\/span>Positions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>See how your rankings compare to competitors across your tracked keywords. This chart compares ranking positions over time.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Traffic\"><\/span>Traffic<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The traffic comparison chart plots estimated traffic from your tracked keywords. Revealing who\u2019s capturing the lion\u2019s share of relevant search traffic.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"SERP_Features\"><\/span>SERP Features<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The SERP features report tallies up the number of features (like featured snippets and video results) earned by each competitor.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_Filters_and_Tags\"><\/span>Keyword Filters and Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Easily organize your rank tracking workflows with filters and tags. These let you categorize your tracked keywords any way you want.<\/p>\n<p>Such as by product type if you run an ecommerce store, to see which lines are doing best in search. Or by blog post category. To help you understand which topics you\u2019re dominating and where you need to improve.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-5\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<p>Pros<br \/>\nCons<\/p>\n<p>Tracks rankings across various search engines and locations<br \/>\nYou need to purchase a separate add-on for daily rank tracking updates (the default is weekly)<\/p>\n<p>Integrates with other Ahrefs features like keyword research and backlink analysis to provide a comprehensive SEO workflow<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pricing-5\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Ahrefs offers five pricing plans:<\/p>\n<p><strong>Starter:<\/strong> $29 per month with limited access to certain tools<br \/>\n<strong>Lite:<\/strong> $129 per month for 750 tracked keywords<br \/>\n<strong>Standard:<\/strong> $249 per month for 2,000 tracked keywords<br \/>\n<strong>Advanced:<\/strong> $449 per month for 5,000 tracked keywords<br \/>\n<strong>Enterprise:<\/strong> $14,990 annual contract for 10,000 tracked keywords<\/p>\n<p>There\u2019s also a limited free trial available.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_Tool_Semrush_Map_Rank_Tracker\"><\/span>Bonus Tool: Semrush Map Rank Tracker<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for tracking your local business\u2019s rankings on Google Maps<\/strong><\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>This guide focuses on the best general rank tracking tools. But if you want a solution for local tracking, Semrush\u2019s Map Rank Tracker is a great option. Which is part of our list of <a title=\"Top 5 Local Rank Tracker Tools (Tested &amp; Reviewed)\" href=\"https:\/\/backlinko.com\/local-rank-trackers\" target=\"_blank\" rel=\"noopener\">recommended local rank trackers<\/a>.<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>With the Semrush <a title=\"Map Rank Tracker | Semrush\" href=\"https:\/\/www.semrush.com\/map-rank-tracker\/\" target=\"_blank\" rel=\"noopener\">Map Rank Tracker<\/a>, you can monitor your local business\u2019s rankings on Google Maps for your chosen keywords and locations.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>To use the tool, you define a grid around your target location. Choose from several grid sizes. Ranging from 5\u00d75 up to 15\u00d715. And select the distance you want to cover.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>The campaign then gives you a real-time snapshot of your average rank in each area.<\/p>\n<p>Let\u2019s take a closer look at the tool\u2019s features:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Grid-Based_Heatmap_Report\"><\/span>Grid-Based Heatmap Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The \u201cGrid-Based Heatmap Report\u201d provides a visual representation of your Google Maps rankings in your target area. Providing a granular view of how your business ranks in different parts of your service area.<\/p>\n<p>Why is this important?<\/p>\n<p>Because local rankings vary based on the searcher\u2019s location. Even within the same city or town.<\/p>\n<p>The heatmap uses color coding to show your average ranking in each location. Making it easy to understand where you\u2019re winning and where you\u2019re losing.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Competitor_Tracking\"><\/span>Competitor Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The tool doesn\u2019t just track your own local rankings. It also allows you to monitor your competitors\u2019 performance on Google Maps.<\/p>\n<p>Your online rivals are often your real-world neighbors. They\u2019re competing for the same local customers in the same geographic areas.<\/p>\n<p>Comparing your own data to your competitors pinpoints areas for improvement. Right down to specific corners of the cities you\u2019re targeting.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>When you create a Map Rank Tracker campaign for your own business, Semrush will automatically suggest a list of competitors to track.<\/p>\n<p>You\u2019ll have access to the same robust data for your competitors as you do for your own business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customizable_Tracking\"><\/span>Customizable Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can also set your preferred tracking schedule and configurations to fit your specific needs.<\/p>\n<p>For some businesses, weekly updates may be sufficient. Especially if you\u2019re in a stable market with relatively low competition.<\/p>\n<p>But for others, you may need to track rankings more frequently. If you\u2019re in a growing industry, you may even want to track your rankings daily.<\/p>\n<p>Choose from predefined intervals like weekly or monthly updates. Or select the \u201cmanual\u201d option to set your own custom tracking frequency.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This level of control ensures you\u2019re getting the data you need when you need it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Multiple_Keyword_Tracking\"><\/span>Multiple Keyword Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Track rankings for up to 100 keywords relevant to your business. Input your own custom keywords. Or use Semrush\u2019s AI-powered keyword suggestions to find relevant terms you may be missing.<\/p>\n<p>Once you\u2019ve set up your keywords, toggle between them in the Map Rank Tracker interface. Simply use the keyword dropdown at the top of the screen to switch your view.<\/p>\n<p>This makes it super easy to track rankings for different keywords in each area.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pros_and_Cons-6\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<p>Pros<br \/>\nCons<\/p>\n<p>Specifically designed for local SEO<br \/>\nOnly tracks rankings on Google<\/p>\n<p>Tracks rankings in multiple locations simultaneously, making it ideal for businesses with several branches or those targeting a wide area<\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pricing-6\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Free plan:<\/strong> One campaign and 50 credits as a free user<br \/>\n<strong>Map Rank Tracker Basic:<\/strong> $30 per month. Comes with one campaign and 4,000 credits<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rank_Tracking_Tools_That_Didnt_Make_the_List\"><\/span>Rank Tracking Tools That Didn\u2019t Make the List<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some other rank tracking tools you might want to consider, depending on your specific needs:<\/p>\n<p><strong><a title=\"Nozzle\" href=\"https:\/\/nozzle.io\/\" target=\"_blank\" rel=\"noopener\">Nozzle<\/a>:<\/strong> Ideal for those who need to track rankings for a large number of keywords. They offer bulk pricing options that can be cost-effective for high-volume tracking.<br \/>\n<strong><a title=\"Google Search Console\" href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>:<\/strong> While not a full-fledged rank tracker, Google Search Console is a free tool from Google that offers some rank tracking data. While the data is somewhat limited, it does come directly from Google.<br \/>\n<strong><a title=\"SEO PowerSuite\" href=\"https:\/\/www.link-assistant.com\/\" target=\"_blank\" rel=\"noopener\">SEO PowerSuite<\/a>:<\/strong> This suite offers a free rank tracker with a limited feature set. But it\u2019s a good option if you need basic rank tracking functionality.<br \/>\n<strong><a title=\"SE Ranking\" href=\"https:\/\/seranking.com\/\" target=\"_blank\" rel=\"noopener\">SE Ranking<\/a>:<\/strong> Full suite that offers tools for keyword research, competitor analysis, rank tracking, website audits, and more.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choose_the_Best_Rank_Tracking_Tool_for_Your_Workflow\"><\/span>Choose the Best Rank Tracking Tool for Your Workflow<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many great rank tracking tools out there, but they\u2019re all built for different situations and needs.<\/p>\n<p>The right choice for you depends on factors like your budget, whether you need local ranking data, and if you\u2019re looking for more tools bundled into one platform.<\/p>\n<p>If you\u2019re unsure where to start, explore how specific types of rank trackers can support your most important SEO activities. For example, if you run a physical store, learn more about the <a title=\"Top 5 Local Rank Tracker Tools (Tested &amp; Reviewed)\" href=\"https:\/\/backlinko.com\/local-rank-trackers\" target=\"_blank\" rel=\"noopener\">best local rank trackers<\/a> to help you track and improve your local search rankings.<\/p>\n<p>And if you want a rank tracker that\u2019s part of a wider tool suite, check out our guide to the <a title=\"41 Best SEO Tools (Free &amp; Paid)\" href=\"https:\/\/backlinko.com\/best-free-seo-tools\" target=\"_blank\" rel=\"noopener\">best SEO tools<\/a>.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/best-rank-tracking-tools\" target=\"_blank\" rel=\"noopener\">5 Best Rank Tracking Tools for SEO Monitoring<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you\u2019re ranking for, where you\u2019re gaining, and where you\u2019re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. But keyword rank trackers also help us find opportunities where we can drive even more value from underperforming [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10535,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/07\/backlinko-organic-traffic-K5LM52-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/07\/backlinko-organic-traffic-K5LM52-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10534"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/10535"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}