{"id":10548,"date":"2024-07-22T14:47:15","date_gmt":"2024-07-22T14:47:15","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/"},"modified":"2024-07-22T14:47:15","modified_gmt":"2024-07-22T14:47:15","slug":"how-to-do-seo-for-your-new-website-10-step-guide","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/","title":{"rendered":"How to Do SEO for Your New Website [10-Step Guide]"},"content":{"rendered":"<p>If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month.<\/p>\n<p>This turns your site from an afterthought into an asset that generates leads and sales.<\/p>\n<p>Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand.<\/p>\n<p>Now it generates over 680K monthly sessions, with <strong>74% coming from organic searches<\/strong>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>It has taken over a decade to reach this point, but our approach to SEO has remained consistent. It\u2019s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks.<\/p>\n<p>This article covers how to do SEO for your website in 10 digestible steps. And recommended tools along the way (some free and some paid).<\/p>\n<p>We interviewed Andrew Peluso, owner of <a title=\"Bananas Marketing Agency\" href=\"https:\/\/bananasmarketing.com\/\" target=\"_blank\" rel=\"noopener\">Bananas Marketing Agency<\/a>, for his expert advice on getting started with SEO. You\u2019ll see his tips throughout this guide to set your small business up for success.<\/p>\n<p>Okay, ready?<\/p>\n<p>Let\u2019s start with step one.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#1_Set_Up_Your_Website\" >1. Set Up Your Website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Get_a_Domain_Name\" >Get a Domain Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Select_a_Theme\" >Select a Theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Prioritize_Security\" >Prioritize Security<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Optimize_for_Mobile_Screens\" >Optimize for Mobile Screens<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#2_Conduct_Research\" >2. Conduct Research<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Research_Your_Customers\" >Research Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Research_Your_Competitors\" >Research Your Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Research_Keywords\" >Research Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#3_Structure_Your_Website\" >3. Structure Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#4_Create_Search_Engine-Optimized_Content\" >4. Create Search Engine-Optimized Content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Match_Search_Intent\" >Match Search Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Target_Relevant_Keywords\" >Target Relevant Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Incorporate_E-E-A-T_Signals\" >Incorporate E-E-A-T Signals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Structure_Your_Content_Using_Headings\" >Structure Your Content Using Headings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#5_Implement_On-Page_SEO\" >5. Implement On-Page SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Create_a_Title_Tag\" >Create a Title Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Write_a_Meta_Description\" >Write a Meta Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Include_Internal_Links\" >Include Internal Links<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Use_Descriptive_Anchor_Text\" >Use Descriptive Anchor Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Link_to_Relevant_Pages\" >Link to Relevant Pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Optimize_Images\" >Optimize Images<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#6_Establish_Credibility_and_Earn_Backlinks\" >6. Establish Credibility and Earn Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#7_Distribute_Your_Content\" >7. Distribute Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#8_Set_Up_a_Google_Business_Profile\" >8. Set Up a Google Business Profile<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Choose_the_Right_Category\" >Choose the Right Category<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Consider_Seasonality\" >Consider Seasonality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Include_Relevant_Photos\" >Include Relevant Photos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Ensure_NAP_Consistency\" >Ensure NAP Consistency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Encourage_and_Respond_to_Reviews\" >Encourage and Respond to Reviews<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#9_Set_Up_Google_Search_Console_and_Google_Analytics\" >9. Set Up Google Search Console and Google Analytics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Google_Search_Console\" >Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Google_Analytics\" >Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Integrate_GSC_and_GA_in_Semrush\" >Integrate GSC and GA in Semrush<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#10_Monitor_Results_and_Adjust_SEO_Strategy\" >10. Monitor Results and Adjust SEO Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Check_Impressions\" >Check Impressions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Analyze_Clicks\" >Analyze Clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Track_CTRs\" >Track CTRs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/22\/how-to-do-seo-for-your-new-website-10-step-guide\/#Get_Started_with_SEO_for_Your_New_Website\" >Get Started with SEO for Your New Website<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Set_Up_Your_Website\"><\/span>1. Set Up Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you haven\u2019t already set up your site, it\u2019s time to choose a platform.<\/p>\n<p>Choose one that matches your technical skill level and business needs. For example, many website builders offer drag-and-drop editors. Making it easier for you to design and customize sites.<\/p>\n<p>Here are a few options:<\/p>\n<p><strong><a title=\"WordPress.org\" href=\"http:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>:<\/strong> Best for managing all aspects of your website, including SEO<br \/>\n<strong><a title=\"Squarespace\" href=\"https:\/\/www.squarespace.com\/\" target=\"_blank\" rel=\"noopener\">Squarespace<\/a>:<\/strong> Best for showcasing your portfolio and booking appointments<br \/>\n<strong><a title=\"Shopify\" href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noopener\">Shopify<\/a>:<\/strong> Best for building an ecommerce website with a wide range of product pages, collections, and checkout pages<br \/>\n<strong><a title=\"Wix\" href=\"https:\/\/www.wix.com\/\" target=\"_blank\" rel=\"noopener\">Wix<\/a>:<\/strong> Best for building basic sites like portfolios, blogs, or small business websites with zero to minimal ecommerce needs<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> <a title=\"10 Steps to Create a Website (from Scratch)\" href=\"https:\/\/backlinko.com\/how-to-create-a-website\" target=\"_blank\" rel=\"noopener\">10 Steps to Create a Website (from Scratch)<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Consider using WordPress as it gives you more technical flexibility to improve your rankings.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cA simple, well-done WordPress website is going to give you the best chance at ranking. I recommend finding a YouTube tutorial to help you build your WordPress site.\u201d <\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>While website builders are popular, they may not be the best choice because they limit your control over the backend of your website.<\/p>\n<p>As your business grows and your SEO needs become more complex, these limitations might hinder your progress.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cThe problem with something like Wix, in particular, is that if you take SEO seriously, then, eventually you get to the point where you\u2019re going to have to graduate out of the platform anyways. Wix as a builder is going to limit the control you have over the backend, HTML, and JavaScript functions. Eventually, you\u2019re going to need that control, and WordPress is the best platform for getting that control.\u201d <\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>WordPress includes many plugins and themes to enhance your SEO efforts. And make your site more user-friendly. Including Elementor, which helps you easily design your website with templates.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Regardless of the platform you choose, follow these key steps when building a new website:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_a_Domain_Name\"><\/span>Get a Domain Name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your domain name is your website\u2019s address on the internet.<\/p>\n<p>So, choose a domain name that\u2019s:<\/p>\n<p>Relevant and reflects your business or brand name<br \/>\nEasy to remember and pronounce<br \/>\nConcise\u2014avoid long and complex names. Ideally, don\u2019t exceed two to three words. And limit it to 15 characters or fewer so it\u2019s easy for customers to type.<br \/>\nUnique, stands out, and isn\u2019t easily confused with other websites<\/p>\n<p>For example, Backlinko.com is unique, memorable, and concise. It\u2019s also relevant to our audience\u2014backlinks are a major topic in the SEO industry.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Select_a_Theme\"><\/span>Select a Theme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your website\u2019s theme determines its overall look and feel. Choose a preset theme that aligns with your brand identity and is mobile-responsive.<\/p>\n<p>Then, customize it to make it your own.<\/p>\n<p>To create a consistent and memorable brand, add your:<\/p>\n<p>Logo<br \/>\nBrand colors<br \/>\nFonts<br \/>\nGraphics or photos<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> <a title=\"SEO-Friendly Web Design\" href=\"https:\/\/backlinko.com\/hub\/seo\/seo-friendly-design\" target=\"_blank\" rel=\"noopener\">SEO-Friendly Web Design<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Prioritize_Security\"><\/span>Prioritize Security<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Security measures are essential for user trust and SEO, as Google prioritizes secure websites in search results.<\/p>\n<p>Secure your website with an SSL certificate (HTTPS) to protect your visitors\u2019 information using data encryption.<\/p>\n<p>Here\u2019s how a security certificate appears on a website:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Many hosting providers offer free SSL certificates with their plans, making it easy to add this layer of security to your website.<\/p>\n<p>Check with your hosting provider to see if this is included. If not, look for a plugin. For example, on WordPress, you can use <a title=\"Really Simple SSL \u2013 Simple and Lightweight Security \u2013 WordPress plugin\" href=\"https:\/\/wordpress.org\/plugins\/really-simple-ssl\/\" target=\"_blank\" rel=\"noopener\">Really Simple SSL<\/a>.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> <a title=\"Blog Design: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/content\/blog-design\" target=\"_blank\" rel=\"noopener\">Blog Design: The Complete Guide<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_for_Mobile_Screens\"><\/span>Optimize for Mobile Screens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Global mobile traffic 2023 | Statista\" href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noopener\">More than half<\/a> of all web traffic comes from mobile devices. So, ensure your website is mobile-responsive. Meaning it adapts to different screen sizes.<\/p>\n<p>Most modern themes and website templates offer responsive designs. But you can easily test how mobile-friendly your site is by accessing it on your smartphone or tablet.<\/p>\n<p>Here\u2019s what to look for during your mobile test:<\/p>\n<p><strong>Layout:<\/strong> Does the layout adapt seamlessly to the smaller screen without elements being cut off or overlapping?<br \/>\n<strong>Navigation:<\/strong> Is the navigation menu easy to use on a touchscreen? Are buttons and links large enough to tap accurately?<br \/>\n<strong>Text:<\/strong> Is text readable and appropriately sized for mobile screens? Avoid fonts that require a user to zoom in. Aim for font size of 16 to 20 pixels.<br \/>\n<strong>Images:<\/strong> Do images fit the screen properly?<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> <a title=\"Mobile SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/mobile-seo-guide\" target=\"_blank\" rel=\"noopener\">Mobile SEO: The Definitive Guide<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Conduct_Research\"><\/span>2. Conduct Research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learning how to do SEO for a website includes researching your customers, competitors, and keywords. So, you can optimize your site for your target audience and search engines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Research_Your_Customers\"><\/span>Research Your Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Understanding what your audience is searching for online is the foundation of a <a title=\"How to Create an Effective SEO Strategy\" href=\"https:\/\/backlinko.com\/seo-strategy\" target=\"_blank\" rel=\"noopener\">successful SEO strategy<\/a>.<\/p>\n<p>First, put yourself in your customers\u2019 shoes and brainstorm questions they might have about your product, service, or industry.<\/p>\n<p>Think about their:<\/p>\n<p><strong>Pain points:<\/strong> What problems are your customers facing that your business can solve? For example, a law firm client might seek advice about filing for divorce in their state.<br \/>\n<strong>Information needs:<\/strong> What knowledge gaps do they have that you can fill? For example, a hair salon customer might look for pricing information in their area.<br \/>\n<strong>Purchase decisions:<\/strong> What factors do they consider when choosing a solution? For example, a bakery customer might want to know about delivery options for birthday cakes.<\/p>\n<p>Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media.<\/p>\n<p>Additional ways to do audience research include:<\/p>\n<p><strong>Forums and social media groups:<\/strong> Explore relevant Facebook groups, Reddit, Quora, and industry-specific forums. See what questions people ask and what topics they discuss related to your industry.<br \/>\n<strong>Answer The Public:<\/strong> This tool generates a visual map of people\u2019s questions about a particular topic. Enter your product or service, and the tool will list question-based keywords.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Google Keyword Planner:<\/strong> This tool is primarily used for paid search. However, it can also be helpful for organic keyword research.<br \/>\n<strong>Interview your customers:<\/strong> If possible, conduct interviews or surveys with your current or potential customers to gather firsthand insights into their needs and challenges. Use a tool like Google Forms, SurveyMonkey, or Typeform to collect your customers\u2019 answers.<br \/>\n<strong>Google autocomplete:<\/strong> As you type a query into Google, it will suggest related searches based on search popularity. This can give you an insight into what people are looking for.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Research_Your_Competitors\"><\/span>Research Your Competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Research your <a title=\"How to Conduct an SEO Competitor Analysis [Comprehensive]\" href=\"https:\/\/backlinko.com\/seo-competitor-analysis\" target=\"_blank\" rel=\"noopener\">competitor\u2019s websites<\/a> to find keywords they\u2019re using to reach people. Since these keywords drive traffic to your competitors, they could also benefit your SEO strategy.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Note:<\/strong> We\u2019ll be using Semrush to show you how to do competitive research. You can analyze up to 10 domains per day on a free account. Or you can use this link to access a <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">14-day trial on a Semrush Pro subscription<\/a>.<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Say you\u2019re doing SEO research for your hairdressing salon in Miami. One of your main competitors is Blunt Blonde Salon.<\/p>\n<p>Open Semrush\u2019s <a title=\"Organic Research: Keyword Rank Checker\" href=\"https:\/\/www.semrush.com\/analytics\/organic\" target=\"_blank\" rel=\"noopener\">Organic Research<\/a> tool, enter \u201c<strong>bluntblondesalon.com<\/strong>\u201d, and select \u201c<strong>US<\/strong>\u201d as your target country. Hit \u201c<strong>Search<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>We can see Blunt Blonde Design targets 265 keywords and is estimated to receive 315 visitors from organic traffic in the next month.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Scroll past the overview to the \u201cTop Keywords\u201d section. Where you\u2019ll find a list of the most popular search terms.<\/p>\n<p>Click \u201c<strong>View all keywords<\/strong>\u201d to open the full list of all the keywords used across this website.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Review the keywords to see which ones you\u2019d like to target in content.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Click the checkbox next to the ones you\u2019re interested in to save them to a list.<\/p>\n<p>Click \u201c<strong>+Add to keyword list<\/strong>\u201d and give your list a name (optional).<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>To access your list of saved keywords, click your list. Or navigate to <a title=\"Keyword Strategy Builder\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmanager\" target=\"_blank\" rel=\"noopener\">Keyword Strategy Builder<\/a> from the left-hand menu. And select your list.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>If you\u2019d like to keep your keywords in a spreadsheet, click \u201c<strong>Export<\/strong>\u201d and select your preferred format.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Research_Keywords\"><\/span>Research Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By now, you should have a list of potential keyword ideas from your customer and competitor research.<\/p>\n<p>At this point, use a keyword research tool like Semrush\u2019s <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\" target=\"_blank\" rel=\"noopener\">Keyword Magic<\/a> tool. This tool will help you discover additional terms. And refine your list based on data like:<\/p>\n<p><strong>Search volume:<\/strong> Average number of monthly searches over a 12-month period<br \/>\n<strong>Keyword difficulty:<\/strong> How easy or hard it is to rank in Google\u2019s top 10 search results<br \/>\n<strong>Search intent:<\/strong> The underlying purpose behind the user\u2019s search (more on this later)<\/p>\n<p>Enter one of your keywords in the Keyword Magic Tool, select your target region, and click \u201c<strong>Search<\/strong>.\u201d<\/p>\n<p>Let\u2019s say you want to target customers looking for curly haircuts.<\/p>\n<p>Type the keyword, \u201c<strong>curly haircuts<\/strong>\u201d into the tool to research its popularity.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>The Keyword Magic tool will populate relevant search terms. Like \u201cmens curly haircuts\u201d and \u201cshort curly haircuts.\u201d<\/p>\n<p>\u201cMens curly haircuts\u201d could be a good term to target because it gets over 9,900 daily searches and has an \u201ceasy\u201d keyword difficulty rating.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Select the \u201c<strong>Questions<\/strong>\u201d filter to narrow your search to questions your audience searches for. Like \u201cwhat is the best haircut for curly hair.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Add any relevant keywords and questions to the keyword list you created when you researched the keywords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Structure_Your_Website\"><\/span>3. Structure Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Use the questions and search terms you researched to guide your website\u2019s structure.<\/p>\n<p>Andrew suggests mapping out what you want your website to look like. And ensuring it\u2019s designed to answer your target audience\u2019s questions.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cI would honestly just start with what your site architecture is going to look like. What pages do you need on your website to answer all of the questions that someone you\u2019re trying to sell your product or service to is going to have?\u201d <\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Site architecture is a navigational map of your website\u2019s structure. It outlines the hierarchy of pages and how they connect. Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>A sitemap planning tool like Lucid can help you organize an <a title=\"How to Setup an SEO-Friendly Website Architecture\" href=\"https:\/\/backlinko.com\/hub\/seo\/architecture\" target=\"_blank\" rel=\"noopener\">SEO-friendly site architecture<\/a> that appeals to your audience.<\/p>\n<p>When creating your site structure, consider the following:<\/p>\n<p><strong>Essential pages:<\/strong> Ensure you have dedicated pages to address the key questions you\u2018ve identified in your audience research. For example, a homepage, about us, contact, and products\/services page. These pages should be easily accessible through your main navigation menu.<br \/>\n<strong>Logical hierarchy:<\/strong> Logically organize your pages with main categories and subcategories. This will help users and search engines understand the relationship between pages and topics.<\/p>\n<p>Another effective way to approach website structure is to look at your competitors. What pages do they have on their sites? What topics do they cover? Use their sites as inspiration for your structure.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Create_Search_Engine-Optimized_Content\"><\/span>4. Create Search Engine-Optimized Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you\u2019ve identified your audience\u2019s questions and structured your website to address them, the next step is to create high-quality, search engine-optimized content.<\/p>\n<p>This kind of content aims to do two things:<\/p>\n<p>Provide valuable information to your audience<br \/>\nSignal to search engines that your website is a relevant and authoritative source<\/p>\n<p>Here\u2019s how to create <a title=\"SEO Content: Complete Beginner&#039;s Guide\" href=\"https:\/\/backlinko.com\/seo-content\" target=\"_blank\" rel=\"noopener\">SEO content<\/a>:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Match_Search_Intent\"><\/span>Match Search Intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every question or search query you collected earlier has an underlying intent.<\/p>\n<p>Matching this intent helps you create content that satisfies users. And ranks highly.<\/p>\n<p>There are four types of <a title=\"Search Intent and SEO: A Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\">search intent<\/a>:<\/p>\n<p><strong>Informational:<\/strong> The user is looking for information or answers to a question. For example, \u201chow to bake a cake\u201d or \u201chow long does it take to finalize divorce.\u201d Create guides, blog posts, or FAQs that thoroughly address users\u2019 questions to satisfy informational intent.<br \/>\n<strong>Commercial:<\/strong> The user is researching a product or service before making a purchase decision. For example, \u201cbest hair colorists in Miami\u201d or \u201cdivorce lawyer recommendations.\u201d To satisfy commercial intent, create informative product pages, comparison articles, reviews, and testimonials.<br \/>\n<strong>Transactional:<\/strong> The user is ready to buy or take a specific action. For example, \u201cschedule an appointment with a hairstylist\u201d or \u201cbook a flight to New York.\u201d To satisfy this intent, create product, service, or <a title=\"Landing Pages: The Definitive Guide\" href=\"https:\/\/backlinko.com\/landing-page-guide\" target=\"_blank\" rel=\"noopener\">landing pages<\/a> with clear calls to action. Such as \u201cSchedule an Appointment,\u201d \u201cGet a Quote,\u201d or \u201cBook a Flight.\u201d<br \/>\n<strong>Navigational:<\/strong> The user is looking for a specific website or webpage. For example, \u201cThe New York Times website.\u201d Or \u201corder a custom cake from [your business name].\u201d For navigational intent, make sure your website has an easy navigation menu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Target_Relevant_Keywords\"><\/span>Target Relevant Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When writing copy for your website, integrate relevant keywords on each page.<\/p>\n<p>This includes:<\/p>\n<p><a title=\"What is an H1 Tag? Best Practices &amp; Examples for SEO\" href=\"https:\/\/backlinko.com\/h1-tag\" target=\"_blank\" rel=\"noopener\">Page title (H1)<\/a><br \/>\nSubheadings (H2\u2013H6)<br \/>\nBody text<br \/>\nTitle tags<br \/>\n<a title=\"How to Write SEO-Friendly Meta Descriptions\" href=\"https:\/\/backlinko.com\/hub\/seo\/meta-descriptions\" target=\"_blank\" rel=\"noopener\">Meta descriptions<\/a><\/p>\n<p>This helps search engines understand what your content is about. And improves your chances of ranking for relevant searches.<\/p>\n<p>In addition to your primary target keywords, consider including relevant secondary keywords. These are related terms or phrases that can further enhance your content\u2019s relevance and visibility in search results.<\/p>\n<p>Use a combination of <a title=\"What Are SEO Keywords? Simple Keyword Research That Works\" href=\"https:\/\/backlinko.com\/hub\/seo\/seo-keywords\" target=\"_blank\" rel=\"noopener\">primary and secondary keywords<\/a> to attract a broader range of organic traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Incorporate_E-E-A-T_Signals\"><\/span>Incorporate E-E-A-T Signals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Beyond keyword optimization, it\u2019s equally important to demonstrate Expertise, Experience, Authoritativeness, and Trustworthiness (<a title=\"Google E-E-A-T: How to Create People-First Content (+ Free Audit)\" href=\"https:\/\/backlinko.com\/google-e-e-a-t\" target=\"_blank\" rel=\"noopener\">E-E-A-T<\/a>) in your content.<\/p>\n<p>But what does it mean?<\/p>\n<p>Google created its E-E-A-T framework to evaluate the quality of webpages. This means the search engine prioritizes trustworthy content created by experts.<\/p>\n<p>Here\u2019s how to comply with Google\u2019s E-E-A-T guidelines:<\/p>\n<p>Showcase your expertise by citing credible sources<br \/>\nShare your credentials and firsthand experience<br \/>\nEarn backlinks from reputable websites to build authority<br \/>\nEstablish yourself as a thought leader by sharing industry-related content<\/p>\n<p>For example, if you\u2019re creating an article on how to fill out tax returns, you could ask an accountant to review it for accuracy.<\/p>\n<p>If you\u2019re creating a blog post on the best exercises to relieve back pain, you could ask a qualified physical therapist to demonstrate them in a video. Or provide expert quotes.<\/p>\n<p>Prioritize E-E-A-T and create valuable content that resonates with your target audience. And you\u2019ll have a better chance of improving your search rankings. Plus, you\u2019ll build trust and credibility with your readers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Structure_Your_Content_Using_Headings\"><\/span>Structure Your Content Using Headings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Headings (H1 through H6.) help organize your content and make it easier to read.<\/p>\n<p>They also signal to search engines about the hierarchy and relevance of your content.<\/p>\n<p>Here\u2019s how to structure your content with headings:<\/p>\n<p><strong>H1:<\/strong> Use the H1 tag for your page title. It should accurately reflect the main topic of the page. And include your primary keyword. H1 tells users and search engines what your page is about.<br \/>\n<strong>H2:<\/strong> Use H2 tags to structure the main sections within your content. Each H2 should focus on a specific subtopic. Or a certain step in a guide. Incorporate keywords relevant to your primary search query.<br \/>\n<strong>H3:<\/strong> Use H3 tags for subheadings within your H2 sections. This creates a clear hierarchy and makes your content more scannable. H3s are also great for incorporating relevant keywords.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Implement_On-Page_SEO\"><\/span>5. Implement On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"On-Page SEO: The Definitive Guide + FREE Template\" href=\"https:\/\/backlinko.com\/on-page-seo\" target=\"_blank\" rel=\"noopener\">On-page SEO<\/a> is optimizing individual webpages to enhance their visibility in search engines and attract more organic traffic.<\/p>\n<p>Since you\u2019re just <a title=\"How to Learn SEO In (In Record Time)\" href=\"https:\/\/backlinko.com\/learn-seo-fast\" target=\"_blank\" rel=\"noopener\">learning how to do SEO<\/a> for a website, we\u2019ll focus on three essential on-page SEO techniques that can influence your website\u2019s visibility.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_Title_Tag\"><\/span>Create a Title Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A title tag is a clickable headline in search results.<\/p>\n<p>Each page on your website needs a unique title tag that tells users what to expect from the page.<\/p>\n<p>Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Keep title tags concise (50 to 60 characters) and descriptive. Incorporate your target keyword naturally.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Write_a_Meta_Description\"><\/span>Write a Meta Description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A meta description is a brief summary of a webpage that appears below the title.<\/p>\n<p>Like so:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Summarize the page\u2019s content in 155 characters or fewer. Include relevant keywords. And make your meta description compelling so searchers want to click on it to read more.<\/p>\n<p>Like a title tag, a meta description is also unique to each individual page of a website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Include_Internal_Links\"><\/span>Include Internal Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Internal Linking for SEO: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/internal-links\" target=\"_blank\" rel=\"noopener\">Internal links<\/a> connect pages within your website. They show search engines like Google that pages on your website are relevant to each other. And helps readers get more in-depth information about the specific topic.<\/p>\n<p>For example, our article about writing SEO content mentions <a title=\"Keyword Research for SEO: The Definitive Guide + Template\" href=\"https:\/\/backlinko.com\/keyword-research\" target=\"_blank\" rel=\"noopener\">keyword research<\/a>. Because we already have an in-depth article about it, we included an internal link to lead our readers to that resource.<\/p>\n<p>Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Follow these internal linking best practices:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Use_Descriptive_Anchor_Text\"><\/span>Use Descriptive Anchor Text<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Anchor text is the clickable text in a hyperlink. It serves as a preview of the content users can expect to find when they click on the link.<\/p>\n<p>In the context of SEO, anchor text provides information to search engines about the linked page\u2019s topic.<\/p>\n<p>When writing anchor text, include a keyword or its variation. And avoid linking to generic phrases like \u201cclick here.\u201d<\/p>\n<p>In our example, the target keyword for the article we linked to was \u201ckeyword research.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>So, we hyperlinked this keyword because it aptly describes the linked-to page\u2019s content.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Link_to_Relevant_Pages\"><\/span>Link to Relevant Pages<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ensure the pages you link to are contextually relevant to the current page.<\/p>\n<p>For example, if you have a blog post about the benefits of yoga for stress relief, you could include internal links to other pages on your site about different yoga poses and meditation techniques.<\/p>\n<p>This helps users discover related content. And signals to search engines that your pages are connected.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_Images\"><\/span>Optimize Images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Image SEO: 15 Tips for Image Optimization\" href=\"https:\/\/backlinko.com\/image-seo\" target=\"_blank\" rel=\"noopener\">Image SEO<\/a> is the act of optimizing an image so that it has a better chance of appearing higher in search results and Google Images.<\/p>\n<p>For example, if you\u2019re creating a webpage on \u201cheating repair services,\u201d you should also include that keyword in your image name for that page:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s how to do image SEO:<\/p>\n<p><strong>Use descriptive file names:<\/strong> Instead of using generic image names, use descriptive ones that include relevant keywords. For example, \u201cenergy-efficient heating systems.\u201d<br \/>\n<strong>Add alt text:<\/strong> Alt text provides a text description of the image for users who are blind or partially sighted. It also appears on the page if the image fails to load. It also helps search engines understand the image content. Include relevant keywords naturally within the text.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Compress image sizes:<\/strong> Large image files can slow down your website, negatively impacting user experience and SEO. Before uploading an image on your website, use a free tool like <a title=\"Image Compressor - Compress Images Online in High Quality\" href=\"https:\/\/imageresizer.com\/image-compressor\" target=\"_blank\" rel=\"noopener\">Image Resizer<\/a> to reduce its file size.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Establish_Credibility_and_Earn_Backlinks\"><\/span>6. Establish Credibility and Earn Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You created valuable, search engine-optimized content.<\/p>\n<p>That\u2019s great.<\/p>\n<p>But when your business website is new, you also need to establish credibility and authority through <a title=\"What Are Backlinks in SEO? &amp; Why You Need Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/backlinks\" target=\"_blank\" rel=\"noopener\">backlinks<\/a>.<\/p>\n<p>A backlink is a link from one website to another. It\u2019s a signal for search algorithms that your website is trustworthy and has valuable information.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Having backlinks helps show Google you\u2019re a legitimate business people talk about.<\/p>\n<p>While there are multiple ways to acquire backlinks, Andrew recommends getting involved in your local community.<\/p>\n<p>For example, if you get a booth at a local farmer\u2019s market, the event site might include your logo and a link to your site, helping you build authority.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cI recommend involving yourself in the community because offline activities can result in backlinks. Not only are these backlinks going to show Google that you\u2019re involved locally, but they\u2019re also going to get more potential customers to engage with you because they see you\u2019re involved offline as well.\u201d<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Here are a few ways to establish credibility and <a title=\"How to Get High Quality Backlinks (7 Top Strategies)\" href=\"https:\/\/backlinko.com\/high-quality-backlinks\" target=\"_blank\" rel=\"noopener\">get high-quality backlinks<\/a>:<\/p>\n<p><strong>Share valuable content:<\/strong> Consistently share content on your website that helps your audience solve their problems and encourages them to share it with others<br \/>\n<strong>Join your local chamber of commerce:<\/strong> This can lead to a link on their directory and opportunities to network with other local businesses<br \/>\n<strong>Sponsor events and teams:<\/strong> Sponsorships often include website links and logo placements on event websites along with on team jerseys and banners<br \/>\n<strong>Donate to local communities and charities:<\/strong> Many charities will acknowledge your contribution on their website, providing a relevant backlink<br \/>\n<strong>Ask for links:<\/strong> Ask organizations you\u2019re involved with to link to your website<br \/>\n<strong>Get citations:<\/strong> Set up your business profile on business directories like Yelp and Yellow Pages<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Distribute_Your_Content\"><\/span>7. Distribute Your Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating content and optimizing its on-page elements is just the start. Now, it\u2019s time to promote your content across various platforms. To attract more visitors to your website.<\/p>\n<p>Reaching a wider audience will help build your brand, establish authority, and increase your online visibility.<\/p>\n<p>This increased traffic signals to search engines that your content is valuable and relevant. Which can positively impact your rankings.<\/p>\n<p><strong>Social media:<\/strong> Share your content on your most active <a title=\"How to Promote Content on Social Media\" href=\"https:\/\/backlinko.com\/hub\/content\/social-promotion\" target=\"_blank\" rel=\"noopener\">social media platforms<\/a>. Tailor your messaging to each channel\u2019s specific format and audience.<br \/>\n<strong>Email newsletters:<\/strong> Send regular newsletters to your subscribers, featuring your latest blog posts, articles, or company news<br \/>\n<strong>Guest blogging:<\/strong> Contribute high-quality content to other reputable websites in your industry and link it back to your website. This method lets you reach a wider audience and build backlinks.<br \/>\n<strong>Industry forums and communities:<\/strong> Engage in relevant online communities and share your expertise to establish thought leadership and attract potential customers<br \/>\n<strong>Paid advertising:<\/strong> Invest in targeted social media ads or paid search campaigns to reach a broader audience and drive traffic to your website<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> <a title=\"22 Content Marketing Examples to Inspire You\" href=\"https:\/\/backlinko.com\/content-marketing-examples\" target=\"_blank\" rel=\"noopener\">22 Content Marketing Examples to Inspire You<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"8_Set_Up_a_Google_Business_Profile\"><\/span>8. Set Up a Google Business Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A <a title=\"Get Listed on Google - Google Business Profile\" href=\"https:\/\/www.google.com\/intl\/en_us\/business\/\" target=\"_blank\" rel=\"noopener\">Google Business Profile<\/a> (GBP) is a digital storefront where you can provide essential information about your business. Like your address and contact information.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>GBP is a free tool by Google that allows you to manage your local business\u2019s online presence across Google Search and Maps.<\/p>\n<p>To get started, search for your business on Google. If Google has already created a profile for your business, claim it by verifying your ownership. If not, you can easily create a new profile by providing the required information.<\/p>\n<p>Here\u2019s what to keep in mind when <a title=\"Google My Business: The Business Profile Playbook\" href=\"https:\/\/backlinko.com\/google-business-profile-guide\" target=\"_blank\" rel=\"noopener\">setting up a Google Business Profile<\/a>:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choose_the_Right_Category\"><\/span>Choose the Right Category<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your primary category is the most important for SEO, as it significantly influences what keywords your business appears for.<\/p>\n<p>For example, a law firm specializing in civil law should narrow down its business category to \u201cCivil law attorney\u201d to increase its visibility for relevant searches.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Consider_Seasonality\"><\/span>Consider Seasonality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your business is seasonal, consider changing your main category to reflect peak demand.<\/p>\n<p>For example, an HVAC repair service might prioritize \u201cAir conditioning repair service\u201d in the summer. And switch to \u201cHeating contractor\u201d in the winter.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Include_Relevant_Photos\"><\/span>Include Relevant Photos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Add high-quality photos that showcase your business, products, or services. Feature season-specific offerings if applicable.<\/p>\n<p>Like photos of your team installing air conditioners in the summer or servicing heaters in the winter.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_NAP_Consistency\"><\/span>Ensure NAP Consistency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Double-check that your business name, address, and phone number (NAP) are consistent and accurate across all online platforms. This includes your website, social media profiles, and online directories like Yelp.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Encourage_and_Respond_to_Reviews\"><\/span>Encourage and Respond to Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Positive reviews build trust and influence local search rankings. Encourage customers to leave reviews and respond promptly to both positive and negative feedback.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> <a title=\"Local SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/local-seo-guide\" target=\"_blank\" rel=\"noopener\">Local SEO: The Definitive Guide<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"9_Set_Up_Google_Search_Console_and_Google_Analytics\"><\/span>9. Set Up Google Search Console and Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Set up analytics tools like <a title=\"Google Search Console\" href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a> (GSC) and <a title=\"Analytics Tools &amp; Solutions for Your Business - Google Analytics\" href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> (GA) to track your website\u2019s performance and understand how visitors interact with your content.<\/p>\n<p>Why both?<\/p>\n<p>GSC focuses on your website\u2019s performance in Google search<br \/>\nGA provides a broader perspective on your website traffic. Including traffic from other sources like social media or referrals.<\/p>\n<p>Let\u2019s see how to set up each tool:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Console\"><\/span>Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Open Google Search Console, enter your domain, and click \u201c<strong>Continue<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Next, you\u2019ll see the instructions to verify your domain ownership:<\/p>\n<p>Sign in to the platform where you bought your domain name (e.g., GoDaddy)<br \/>\nFind the \u201cDNS configuration\u201d section for your domain on the domain provider platform<br \/>\nPaste your unique record provided by GSC into the \u201cDNS configuration\u201d for your domain<br \/>\nPress \u201c<strong>Verify<\/strong>\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> <a title=\"Google Search Console: The Definitive Guide\" href=\"https:\/\/backlinko.com\/google-search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console: The Definitive Guide<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span>Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Open Google Analytics, name your account, and select account data sharing settings.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Then, scroll to \u201c<strong>Next<\/strong>.\u201d<\/p>\n<p>The next step is to create a property for your account. A property represents a website that you want to track and analyze.<\/p>\n<p>Give your property a name and select your time zone and currency. Click \u201c<strong>Next<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Now, select your business details like industry and size.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>And your business objectives. Like generating leads, selling products or services, and raising brand awareness.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Accept Google Analytics Terms of Service Agreement.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Select the platform you\u2019d like to start collecting data from (like a website, Android app, or iOS app).<\/p>\n<p>In your case, select \u201c<strong>Web<\/strong>.\u201d<\/p>\n<p>Enter your website URL and type \u201cMy Website\u201d in the \u201cStream name\u201d field. Click \u201c<strong>Create stream<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Select your website builder and follow the instructions for that specific platform.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> <a title=\"Google Analytics 4 (GA4): The Ultimate Guide\" href=\"https:\/\/backlinko.com\/google-analytics-4#ga-4-setup-guide-how-to-get-started-with-ga-4\" target=\"_blank\" rel=\"noopener\">Google Analytics (GA): Ultimate Guide and Tutorial<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Integrate_GSC_and_GA_in_Semrush\"><\/span>Integrate GSC and GA in Semrush<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sign up for a free <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">14-day Semrush trial<\/a> to monitor your GSC and GA data in one dashboard.<\/p>\n<p>Combining data from various sources gives you a holistic view of your website\u2019s performance. And lets you identify areas for improvement in one place.<\/p>\n<p>Once you\u2019ve set up Google Search Console and Google Analytics, integrate them into Semrush for a unified view.<\/p>\n<p>Sign in to your Semrush account and navigate to \u201c<strong>SEO Dashboard<\/strong>\u201d from the left menu.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Enter your website name and click \u201c<strong>Start now<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Navigate to the \u201cSEO Dashboard\u201d again and select the settings icon at the top right corner of the screen. Select \u201c<strong>Set up Google account<\/strong>\u201d from the drop-down menu.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Select the email you used to set up your Google Search Console and Google Analytics.<\/p>\n<p>Then, select your GA and GSC properties. And click \u201c<strong>Save changes<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Semrush will fetch data from GA and GSC for an aggregate view.<\/p>\n<p>Scroll until you see \u201cTraffic Analytics\u201d and \u201cGoogle Search Console Performance.\u201d And review your site\u2019s performance without having to log into multiple accounts.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"10_Monitor_Results_and_Adjust_SEO_Strategy\"><\/span>10. Monitor Results and Adjust SEO Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you\u2019ve learned how to do SEO for your website, your work isn\u2019t done.<\/p>\n<p>Regularly <a title=\"How to Measure SEO Performance &amp; Results\" href=\"https:\/\/backlinko.com\/hub\/seo\/seo-results\" target=\"_blank\" rel=\"noopener\">monitor your SEO performance<\/a> to understand what\u2019s working and what needs improvement. So, you can maintain or improve your rankings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Check_Impressions\"><\/span>Check Impressions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Impressions represent the number of times a user sees your website in search results. Even if they didn\u2019t click it.<\/p>\n<p>Having any number of impressions is a positive sign, as it indicates your site is indexed and discoverable.<\/p>\n<p>Open Google Search Console, click on \u201c<strong>Search results<\/strong>\u201d under the \u201cPerformance\u201d section, and select \u201c<strong>Total Impressions<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Not seeing impressions for keywords you want to rank for may mean your content isn\u2019t <a title=\"Google\u2019s 200 Ranking Factors: The Complete List (2024)\" href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener\">indexed or optimized<\/a> well enough.<\/p>\n<p>Or that Google doesn\u2019t consider your website relevant for those queries.<\/p>\n<p>The solution is to revisit the content and update it to fix any issues to help it rank higher. And get more impressions.<\/p>\n<p>Use relevant keywords naturally throughout your content. Include them in headings, meta descriptions, and image alt text.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analyze_Clicks\"><\/span>Analyze Clicks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A click is a user action that signifies a visitor found your link in the search results and chose to visit your website.<\/p>\n<p>Clicks show that your rankings are high enough to attract organic traffic.<\/p>\n<p>Scroll past the general performance results in Google Search Console and select the \u201c<strong>Pages<\/strong>\u201d tab to see which pages get the most clicks.<\/p>\n<p>It should look something like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>If you\u2019re getting impressions but few or no clicks, this means your website shows up in search results, but users aren\u2019t clicking on it.<\/p>\n<p>This could be due to a couple of reasons:<\/p>\n<p><strong>Low ranking:<\/strong> Your page might be buried in search results. In this case, you need to improve your rankings by optimizing your content, building backlinks, and improving your website\u2019s overall authority.<br \/>\n<strong>Uncompelling title and meta description:<\/strong> Your title and meta description might not be exciting enough to attract clicks. Revise them to make them more compelling and relevant to the search query.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Track_CTRs\"><\/span>Track CTRs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <a title=\"What Is Click-Through Rate (CTR)?: And How To Improve It\" href=\"https:\/\/backlinko.com\/what-is-ctr\" target=\"_blank\" rel=\"noopener\">click-through rate<\/a> reflects the percentage of impressions that resulted in a click.<\/p>\n<p>Monitor click-through rates (CTR) for different queries to see which pages perform well. And which ones need improvement.<\/p>\n<p>To see which keywords get the highest CTR, and which ones get the lowest, select the \u201c<strong>Queries<\/strong>\u201d tab. Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Get_Started_with_SEO_for_Your_New_Website\"><\/span>Get Started with SEO for Your New Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is an ongoing process that requires patience and dedication. With consistent effort, you can steadily improve your website\u2019s visibility, attract more organic traffic, and achieve your business goals.<\/p>\n<p>It\u2019s important to have realistic expectations. As Andrew says, many people make the mistake of giving up on SEO too early, not realizing it\u2019s a long-term investment.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cRemember, you\u2019re five to 10 years and many thousands of dollars behind your competitors. Don\u2019t get discouraged if you don\u2019t see immediate results.\u201d<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Focus on building a strong foundation by creating valuable content and understanding your audience and their needs. Over time, your efforts can lead to sustainable growth and success.<\/p>\n<p>Understanding the art of SEO copywriting can help you write content that resonates with your audience and search engines.<\/p>\n<p>Learn everything you need to know in our free <a title=\"SEO Copywriting: The Definitive Guide\" href=\"https:\/\/backlinko.com\/seo-copywriting\" target=\"_blank\" rel=\"noopener\">SEO copywriting guide<\/a>. From optimizing your content to improving the user experience.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/seo-for-new-website\" target=\"_blank\" rel=\"noopener\">How to Do SEO for Your New Website [10-Step Guide]<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Now it generates over 680K monthly sessions, with 74% coming from organic searches. It has taken over a decade to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10549,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/07\/analytics-backlinko-organic-search-june-2024-9W0MBo-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/07\/analytics-backlinko-organic-search-june-2024-9W0MBo-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10548"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/10549"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}