{"id":10591,"date":"2024-07-26T13:45:19","date_gmt":"2024-07-26T13:45:19","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/07\/26\/29-up-to-date-blogging-statistics\/"},"modified":"2024-07-26T13:45:19","modified_gmt":"2024-07-26T13:45:19","slug":"29-up-to-date-blogging-statistics","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/07\/26\/29-up-to-date-blogging-statistics\/","title":{"rendered":"29 Up-To-Date Blogging Statistics"},"content":{"rendered":"<p>Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats?<\/p>\n<p>Keep reading as we will cover answers to these questions and more with a curated list of 29 up-to-date blogging statistics to know in 2024.<\/p>\n<p>Click for a specific section:<\/p>\n<p><a href=\"https:\/\/backlinko.com\/blog#general-blogging-statistics\" target=\"_blank\" rel=\"noopener\">General Blogging Statistics<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#benefits-of-blogging-statistics\" target=\"_blank\" rel=\"noopener\">Benefits of Blogging Statistics<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#blogging-content-statistics\" target=\"_blank\" rel=\"noopener\">Blogging Content Statistics<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#ai-adoption-in-blogging-statistics\" target=\"_blank\" rel=\"noopener\">AI Adoption in Blogging Statistics<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/26\/29-up-to-date-blogging-statistics\/#General_Blogging_Statistics\" >General Blogging Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/26\/29-up-to-date-blogging-statistics\/#Benefits_of_Blogging_Statistics\" >Benefits of Blogging Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/26\/29-up-to-date-blogging-statistics\/#Blogging_Content_Statistics\" >Blogging Content Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/26\/29-up-to-date-blogging-statistics\/#AI_Adoption_in_Blogging_Statistics\" >AI Adoption in Blogging Statistics<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"General_Blogging_Statistics\"><\/span>General Blogging Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>76% of B2C marketers claim to have used blogs to distribute content in the past 12 months, making it the 2nd most popular distribution channel behind organic social media (<a title=\"Content Marketing Institute\" href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2023\/01\/B2C_2023_Research_Final.pdf\" target=\"_blank\" rel=\"noopener\">Content Marketing Institute<\/a>)<br \/>\n79% of B2B marketers use blogs to distribute content (<a title=\"Content Marketing Institute\" href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-trends-research\/\" target=\"_blank\" rel=\"noopener\">Content Marketing Institute<\/a>)<br \/>\nAn estimated 6 million blog posts are published every day (<a title=\"WebTribunal\" href=\"https:\/\/webtribunal.net\/blog\/how-many-blogs\" target=\"_blank\" rel=\"noopener\">WebTribunal<\/a>)<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>The total number of bloggers worldwide stands at 104 million, including 32 million in the US alone (<a title=\"WebTribunal\" href=\"https:\/\/webtribunal.net\/blog\/blog-posts-per-day\" target=\"_blank\" rel=\"noopener\">WebTribunal<\/a>)<br \/>\nUsers create around 70 million posts on WordPress alone (<a title=\"WordPress\" href=\"https:\/\/wordpress.com\/activity\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>)<br \/>\nTumblr hosts more than 600 million blogs (<a title=\"Tumblr\" href=\"https:\/\/about.tumblr.com\/\" target=\"_blank\" rel=\"noopener\">Tumblr<\/a>)<br \/>\n83% of internet users claim to read blogs at least once a month (<a title=\"HubSpot\" href=\"https:\/\/blog.hubspot.com\/marketing\/do-people-read-blogs\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>)<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Social media (92%), email marketing (67%) and SEO (66%) are the most popular channels to promote blog content (<a title=\"Orbit Media\" href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">Orbit Media<\/a>)<\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Benefits_of_Blogging_Statistics\"><\/span>Benefits of Blogging Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do blogs drive results? What\u2019s the performance of blogs compared to other channels? Check out these stats on the benefits of blogging.<\/p>\n<p>82% of bloggers report at least \u201csome results\u201d from their blogs. 26% of respondents claim blogs deliver \u201cstrong marketing results\u201d. (<a title=\"Orbit Media\" href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">Orbit Media<\/a>)<br \/>\nBloggers who add video or audio report more commonly \u201cstrong results\u201d with their blog performance \u2013 34% and 38%, respectively vs. an average of 26% (<a title=\"Orbit Media\" href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">Orbit Media<\/a>)<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>44% of surveyed tech marketers say blog as a distribution channel produces the best results for their organization, more than email or organic social media platforms (<a title=\"Content Marketing Institute\" href=\"https:\/\/contentmarketinginstitute.com\/articles\/content-marketing-technology-research\/\" target=\"_blank\" rel=\"noopener\">Content Marketing Institute<\/a>)<br \/>\n70% of marketers say blog posts are the most effective content type when used for demand generation in the early stage (awareness), more than any other content type (<a title=\"Content Marketing Institute\" href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2023\/04\/demand-generation-research-2023-final-1.pdf\" target=\"_blank\" rel=\"noopener\">Content Marketing Institute<\/a>)<br \/>\nAccording to 31% of marketers and business owners, short-form articles as a content format tend to perform the best. Another 24% of respondents say long-form blog posts are the most effective when it comes to content production (<a title=\"Semrush\" href=\"https:\/\/www.semrush.com\/goodcontent\/state-of-content-marketing\/report\/\" target=\"_blank\" rel=\"noopener\">Semrush<\/a>)<\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Blogging_Content_Statistics\"><\/span>Blogging Content Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What are the elements of high-performing blog posts? What\u2019s the typical word count? What are the most popular content formats? Here are some stats.<\/p>\n<p>The typical length of a blog post is 1427 words (<a title=\"Orbit Media\" href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">Orbit Media<\/a>)<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>61% of bloggers typically publish content between 500 and 1500 words long. Only 14% of blogs typically publish 2000+ word posts (<a title=\"Orbit Media\" href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">Orbit Media<\/a>)<br \/>\nNearly half (47%) of bloggers publish every week or multiple times per month. Only 3% of bloggers opt for a daily publishing schedule (<a title=\"Orbit Media\" href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">Orbit Media<\/a>)<br \/>\nHow-to articles (76%) and lists (55%) rank as the most popular blogging formats (<a title=\"Orbit Media\" href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">Orbit Media<\/a>)<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here are the exact numbers:<\/p>\n<div class=\"table-responsive mt-1\">\n<p>Blogging Format<br \/>\nShare of Bloggers (Who Published in the Last 12 Months)<\/p>\n<p>How-To Articles<br \/>\n76%<\/p>\n<p>Lists<br \/>\n55%<\/p>\n<p>News and Trends<br \/>\n47%<\/p>\n<p>Guides and Ebooks (Long Form)<br \/>\n47%<\/p>\n<p>Opinion<br \/>\n43%<\/p>\n<p>Gated Content<br \/>\n30%<\/p>\n<p>Interviews<br \/>\n26%<\/p>\n<p>Infographics<br \/>\n26%<\/p>\n<p>Roundups<br \/>\n23%<\/p>\n<p>Webinars<br \/>\n20%<\/p>\n<\/div>\n<p>On average, it takes 3 hours 51 minutes to write a blog post (<a title=\"Orbit Media\" href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">Orbit Media<\/a>)<br \/>\nBlog posts that featured 7 or more images received 55% more backlinks than those without any visual content (<a title=\"Semrush\" href=\"https:\/\/www.semrush.com\/goodcontent\/state-of-content-marketing\/\" target=\"_blank\" rel=\"noopener\">Semrush<\/a>)<br \/>\n50% of bloggers claim to include statistics in their typical blog posts. Other common elements include contributor quotes (36%), video (24%) (<a title=\"Orbit Media\" href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">Orbit Media<\/a>)<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>More than 9 in 10 (92%) bloggers say they add images to their blog posts (<a title=\"Orbit Media\" href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">Orbit Media<\/a>)<br \/>\nNearly half (47%) of bloggers claim to have published original research in the past 12 months (<a title=\"Orbit Media\" href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">Orbit Media<\/a>)<br \/>\n74% of bloggers report updating their old blog content (<a title=\"Orbit Media\" href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">Orbit Media<\/a>)<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>According to 45% of surveyed marketers and business owners, \u201cresearching and adding relevant keywords in addition to the primary keywords\u201d helps improve their blog rankings (<a title=\"Semrush\" href=\"https:\/\/www.semrush.com\/goodcontent\/state-of-content-marketing\/report\/\" target=\"_blank\" rel=\"noopener\">Semrush<\/a>)<br \/>\n45% of marketers and business owners claim that \u201canalyzing and addressing customer questions in blog posts\u201d boosts their rankings (<a title=\"Semrush\" href=\"https:\/\/www.semrush.com\/goodcontent\/state-of-content-marketing\/report\/\" target=\"_blank\" rel=\"noopener\">Semrush<\/a>)<br \/>\nBlog posts that include at least one video generate 70% more organic traffic than those without (<a title=\"Semrush\" href=\"https:\/\/www.semrush.com\/goodcontent\/state-of-content-marketing\/report\/\" target=\"_blank\" rel=\"noopener\">Semrush<\/a>)<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Blogs with fairly easy-to-read text tend to perform better than those that are less readable \u2013 in a sample of high-performing blogs 33.45% were \u201ceasy to read\u201d vs. 16.73% which were \u201cdifficult to read\u201d (<a title=\"Semrush\" href=\"https:\/\/www.semrush.com\/goodcontent\/state-of-content-marketing\/report\/\" target=\"_blank\" rel=\"noopener\">Semrush<\/a>)<\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"AI_Adoption_in_Blogging_Statistics\"><\/span>AI Adoption in Blogging Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI adoption is on the rise and the blogging industry is no exception. Check out these stats to know where AI is used among bloggers.<\/p>\n<p>65% of bloggers use AI at least sometimes (<a title=\"Orbit Media\" href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">Orbit Media<\/a>)<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>AI is used by 43% of bloggers to generate ideas. Other common AI use cases among bloggers include writing headlines (29%), outlines (28%) (<a title=\"Orbit Media\" href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\">Orbit Media<\/a>)<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/blogging-stats\" target=\"_blank\" rel=\"noopener\">29 Up-To-Date Blogging Statistics<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats? Keep reading as we will cover answers to these questions and more with a curated list of 29 up-to-date blogging statistics to know in 2024. Click for a specific section: General Blogging Statistics Benefits of Blogging Statistics Blogging Content Statistics AI Adoption in Blogging Statistics General Blogging Statistics 76% of B2C marketers claim to have used blogs to distribute content in [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10592,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/07\/blog-posts-published-every-day-azoEMM-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/07\/blog-posts-published-every-day-azoEMM-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10591"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/10592"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}