{"id":10619,"date":"2024-07-30T14:45:58","date_gmt":"2024-07-30T14:45:58","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/"},"modified":"2024-07-30T14:45:58","modified_gmt":"2024-07-30T14:45:58","slug":"10-types-of-keywords-with-examples-how-to-find-them","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/","title":{"rendered":"10 Types of Keywords with Examples (+ How to Find Them)"},"content":{"rendered":"<p>In this post, you\u2019ll learn the 10 most important types of keywords to improve your SEO.<\/p>\n<div class=\"table-responsive\">\n<p>Keyword Type<br \/>\nExamples<\/p>\n<p><strong>1. Seed keywords<\/strong><br \/>\nBooks, cars, digital marketing<\/p>\n<p><strong>2. Informational keywords<\/strong><br \/>\nHow to change a tire, what is SEO<\/p>\n<p><strong>3. Commercial keywords<\/strong><br \/>\nBest CRM software, compare MacBooks<\/p>\n<p><strong>4. Transactional keywords<\/strong><br \/>\nBook a hotel room, buy Nike shoes<\/p>\n<p><strong>5. Navigational keywords<\/strong><br \/>\nYoutube login, Facebook<\/p>\n<p><strong>6. Long Tail keywords<\/strong><br \/>\nSlow Wi-Fi connection on MacBook Pro<\/p>\n<p><strong>7. Short Tail keywords<\/strong><br \/>\nOff-page SEO, gardening tips<\/p>\n<p><strong>8. Primary keywords<\/strong><br \/>\nHealthy recipes<\/p>\n<p><strong>9. Secondary keywords<\/strong><br \/>\n\u201cHealthy dinner recipes\u201d for a page about healthy recipes<\/p>\n<p><strong>10. Geotargeted keywords<\/strong><br \/>\nVinyl record store in New York<\/p>\n<\/div>\n<p>We\u2019ll show you how these types of keywords can help shape your SEO strategy. So that your content attracts more visitors to your website.<\/p>\n<p>Let\u2019s get started.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#1_Seed_Keywords\" >1. Seed Keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#How_to_Find_Seed_Keywords\" >How to Find Seed Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#Why_Its_Important_to_Choose_the_Right_Seed_Keywords\" >Why It\u2019s Important to Choose the Right Seed Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#2_Informational_Keywords\" >2. Informational Keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#How_to_Find_Informational_Keywords\" >How to Find Informational Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#Why_You_Should_Target_Informational_Keywords\" >Why You Should Target Informational Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#3_Commercial_Keywords\" >3. Commercial Keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#How_to_Find_Commercial_Keywords\" >How to Find Commercial Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#Why_Commercial_Keywords_Are_Important\" >Why Commercial Keywords Are Important<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#4_Transactional_Keywords\" >4. Transactional Keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#How_to_Find_Transactional_Keywords\" >How to Find Transactional Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#Why_Transactional_Keywords_Are_Valuable\" >Why Transactional Keywords Are Valuable<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#5_Navigational_Keywords\" >5. Navigational Keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#How_to_Find_Navigational_Keywords\" >How to Find Navigational Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#Should_You_Target_Navigational_Keywords\" >Should You Target Navigational Keywords?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#6_Long_Tail_Keywords\" >6. Long Tail Keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#How_to_Find_Long_Tail_Keywords\" >How to Find Long Tail Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#Why_You_Should_Use_Long_Tail_Keywords\" >Why You Should Use Long Tail Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#7_Short_Tail_Keywords\" >7. Short Tail Keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#How_to_Find_Short_Tail_Keywords\" >How to Find Short Tail Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#Why_Use_Short_Tail_Keywords\" >Why Use Short Tail Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#8_Primary_Keywords\" >8. Primary Keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#How_to_Find_Primary_Keywords\" >How to Find Primary Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#Why_Primary_Keywords_Are_Vital\" >Why Primary Keywords Are Vital<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#9_Secondary_Keywords\" >9. Secondary Keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#How_to_Find_Secondary_Keywords\" >How to Find Secondary Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#Why_Secondary_Keywords_Matter\" >Why Secondary Keywords Matter<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#10_Geotargeted_Keywords\" >10. Geotargeted Keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#How_to_Find_Geotargeted_Keywords\" >How to Find Geotargeted Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#Why_You_Should_Use_Geotargeted_Keywords\" >Why You Should Use Geotargeted Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/07\/30\/10-types-of-keywords-with-examples-how-to-find-them\/#Use_the_Right_Types_of_Keywords_for_Your_Business\" >Use the Right Types of Keywords for Your Business<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Seed_Keywords\"><\/span>1. Seed Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Seed keywords are short and generic words or phrases related to your business.<\/p>\n<p>While you may target seed keywords directly, they\u2019re really the starting point for your later keyword research efforts. They typically have high search volumes and high competition.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Find_Seed_Keywords\"><\/span>How to Find Seed Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To come up with your own seed keywords, think about the core aspects of your business, industry, product, or service. And brainstorm ideas you can use as starting points to find more keywords.<\/p>\n<p>For example, if you\u2019re a mechanic with your own garage, you might come up with the following seed keywords:<\/p>\n<p>Mechanic<br \/>\nGarage<br \/>\nAuto repair<br \/>\nTire fitting<br \/>\nWindshields<\/p>\n<p>You can also use keyword tools to find more seed keywords.<\/p>\n<p>For example, imagine you sold bullet journals and wanted to use <a title=\"What Is Content Marketing? Complete Beginner&#039;s Guide\" href=\"https:\/\/backlinko.com\/hub\/content\/what-is-content-marketing\" target=\"_blank\" rel=\"noopener\">content marketing<\/a> to drive more traffic to your online store.<\/p>\n<p>You could use <a title=\"Answer The Public\" href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\">Answer The Public<\/a> to get lots of seed keyword ideas for further keyword research.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Or use Semrush\u2019s <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a>, filtering for keywords containing just 1-2 words.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Why_Its_Important_to_Choose_the_Right_Seed_Keywords\"><\/span>Why It\u2019s Important to Choose the Right Seed Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Seed keywords are typically the starting point of your keyword research efforts. So you want to choose ones that are relevant to what you offer.<\/p>\n<p>Otherwise, you might end up targeting lots of irrelevant keywords later down the line.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Informational_Keywords\"><\/span>2. Informational Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Informational keywords are queries people search for when their goal is to learn or understand something.<\/p>\n<p>When you optimize content for informational keywords, you\u2019re typically answering questions, providing instructions, or educating readers on a particular topic.<\/p>\n<p>Here are a few examples of informational keywords:<\/p>\n<p>Places to visit in Europe<br \/>\nHow to clean an acoustic guitar<br \/>\nHow does inflation work?<br \/>\nPros and cons of vegan diets<br \/>\nMatcha tea benefits<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Find_Informational_Keywords\"><\/span>How to Find Informational Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To quickly find lots of informational keywords related to your online business, use Semrush\u2019s <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a>.<\/p>\n<p>Enter your seed keyword and hit \u201c<strong>Search<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Then, filter the results to see informational keywords based on <a title=\"Search Intent and SEO: A Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\">search intent<\/a>.<\/p>\n<p>Choose the \u201c<strong>Informational<\/strong>\u201d filter under the \u201c<strong>Intent<\/strong>\u201d category and click \u201c<strong>Apply<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Why_You_Should_Target_Informational_Keywords\"><\/span>Why You Should Target Informational Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even though informational keywords don\u2019t always lead to immediate sales, they can help you nurture leads in the early stages of their buying journeys.<\/p>\n<p>Think of informational keywords as an entry point to your marketing funnel. Where you build awareness of your brand and solutions.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Targeting informational keywords can attract a broader audience from organic (unpaid) search. People who might not have even known about your brand before.<\/p>\n<p>And so creating content around informational keywords is a great way to show potential customers they can trust you. As you have the answers to their questions.<\/p>\n<p>Plus, with great content and well-placed calls to action (CTAs), you can still convert readers into customers with informational content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Commercial_Keywords\"><\/span>3. Commercial Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Users search for commercial keywords when they\u2019re researching products, services, or brands. The user is fairly close to making a purchase, making these valuable keywords to target.<\/p>\n<p>Here are a few examples of commercial keywords:<\/p>\n<p>Budget smartphones under $300<br \/>\nTop-rated blenders for smoothies<br \/>\nSemrush review<br \/>\nCheapest flights to London<br \/>\nBest vinyl albums for audiophiles<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Find_Commercial_Keywords\"><\/span>How to Find Commercial Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Commercial keywords often contain words like:<\/p>\n<p>Best<br \/>\nCheapest<br \/>\nTop-rated<br \/>\nReview<br \/>\nCompare<\/p>\n<p>You can therefore quite easily come up with your own commercial keywords related to your offerings. Just by adding some of these words to your seed keywords.<\/p>\n<p>Like:<\/p>\n<p>Best bullet journal (4.3K global monthly search volume)<br \/>\nCompare car insurance (205K global monthly search volume)<br \/>\nCheapest email marketing software (1.1K monthly search volume)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Commercial_Keywords_Are_Important\"><\/span>Why Commercial Keywords Are Important<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Commercial keywords can help you attract high-quality prospects who are almost ready to buy.<\/p>\n<p>Depending on your target keyword, you can create content that speaks directly to their needs. Like <a href=\"https:\/\/backlinko.com\/hub\/content\/listicles\" target=\"_blank\" rel=\"noopener\"><strong>comparison listicles<\/strong><\/a> that demonstrate the features of your product or service compared to your competitors.<\/p>\n<p>Or <strong>product reviews and testimonial pages<\/strong> from existing customers.<\/p>\n<p>These types of content can help you turn interested users into paying customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Transactional_Keywords\"><\/span>4. Transactional Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Transactional keywords are search terms that indicate a user\u2019s intent to take a specific action. This could be buying a product or signing up for a service.<\/p>\n<p>Here are a few examples of transactional keywords:<\/p>\n<p>Order birthday flowers online<br \/>\nPrice of Samsung Galaxy Watch 5<br \/>\nUsed cars for sale<br \/>\nTrial guitar lessons online<br \/>\nBuy iPhone 15<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Find_Transactional_Keywords\"><\/span>How to Find Transactional Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To create transactional keywords, you can simply add the following words to the keywords related to your business:<\/p>\n<p><strong>Action words:<\/strong> Like buy, order, subscribe, download, free trial, quote<br \/>\n<strong>Price-related terms:<\/strong> Like discount, sale, price, coupon, affordable<\/p>\n<p>For example, if you sell t-shirts online, \u201cbuy bullet journal\u201d or \u201cbullet journals on sale\u201d could be viable transactional keywords. Although they\u2019re highly generic, and likely to be super competitive.<\/p>\n<p>A better approach would be to use the <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a> to generate a bunch of transactional keywords related to your seed keyword.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>For example, this reveals there could be opportunities to create content about (and sell) bullet journal templates and apps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Transactional_Keywords_Are_Valuable\"><\/span>Why Transactional Keywords Are Valuable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Transactional keywords indicate users at the bottom of the sales funnel with the highest intent to buy.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>They have already gathered all the required information, compared available options, and are now ready to buy (ideally from you).<\/p>\n<p>This makes transactional keywords some of the most valuable ones to target.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Navigational_Keywords\"><\/span>5. Navigational Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Navigational types of keywords are search terms people use to find specific websites or webpages.<\/p>\n<p>These keywords often include the name of a company and\/or detail about the page the user would like to find.<\/p>\n<p>Here are a few examples of navigational keywords:<\/p>\n<p>Amazon login<br \/>\nBacklinko blog<br \/>\nDogTuff beds<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Find_Navigational_Keywords\"><\/span>How to Find Navigational Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can use the <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a> to research and analyze all navigational keywords relevant to your online business in your target location.<\/p>\n<p>Just plug in your brand as a keyword and change the intent to \u201c<strong>Navigational<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Should_You_Target_Navigational_Keywords\"><\/span>Should You Target Navigational Keywords?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Searchers use navigational keywords when they already know where they want to go. Making them quite unique from the types of keywords we\u2019ve discussed already.<\/p>\n<p>This also means that <strong>they\u2019re quite tough to target unless your site is where they want to go<\/strong>. You wouldn\u2019t target \u201cNike homepage\u201d if you weren\u2019t Nike, for example.<\/p>\n<p>However, ranking for navigational keywords related to your brand ensures users can easily find what they need. So they\u2019re still worth researching and optimizing for.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Long_Tail_Keywords\"><\/span>6. Long Tail Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"Long Tail Keywords: How to Find &amp; Use Them Effectively\" href=\"https:\/\/backlinko.com\/hub\/seo\/long-tail-keywords\" target=\"_blank\" rel=\"noopener\">Long tail keywords<\/a> are specific, multi-word phrases (usually 3+ words).<\/p>\n<p>Because these terms are specific, they usually have lower search volumes and lower levels of competition than your seed keywords, for example.<\/p>\n<p>Here are a few examples of long tail keywords:<\/p>\n<p>Thai restaurant with vegetarian options<br \/>\nAt-home exercises for strengthening knees<br \/>\nHow to grow organic vegetables in small balcony gardens<br \/>\nHow to play the guitar for left-handed people<br \/>\nFun indoor activities for kids<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>There\u2019s a fair bit of overlap between long tail and informational keywords. As many people looking to learn more about specific things will naturally search for longer terms.<\/p>\n<p>But long tail keywords can overlap with other types of keywords too.<\/p>\n<p>In the image below, you\u2019ll see long-tail transactional keywords. And you\u2019ll notice that longer keywords with lower levels of competition can have higher conversion potential.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Making them quite lucrative keywords to target.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Find_Long_Tail_Keywords\"><\/span>How to Find Long Tail Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019s autocomplete feature is a great way to find long tail keywords related to your seed keyword.<\/p>\n<p>Just start typing your seed keyword or content topic, and it\u2019ll show a drop-down list of users\u2019 search terms.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Why_You_Should_Use_Long_Tail_Keywords\"><\/span>Why You Should Use Long Tail Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Long tail keywords have specific intent and can attract users who may be more likely to convert into customers.<\/p>\n<p>For example, these users are more likely to take action on your website. Like making a purchase or signing up for a newsletter.<\/p>\n<p>Long tail keywords are also often less competitive, which can make it easier to rank higher.<\/p>\n<p>For example, look at the keyword difficulty of a term like \u201chow to create a bullet journal\u201d:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Compared to \u201cbullet journaling\u201d:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This is why you should consider starting with long tail keywords if you\u2019re a new website owner. You can rank far quicker for these less competitive terms. Even if they do tend to have much lower search volumes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Short_Tail_Keywords\"><\/span>7. Short Tail Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Short tail keywords are short, generic keywords. Usually 1-3 words long.<\/p>\n<p>They\u2019re a bit like seed keywords, and they typically have relatively high search volume and high levels of competition. But generally a low <a title=\"Conversion Rate Optimization: The Definitive Guide\" href=\"https:\/\/backlinko.com\/conversion-rate-optimization\" target=\"_blank\" rel=\"noopener\">conversion rate<\/a>.<\/p>\n<p>Here are a few examples of short tail keywords:<\/p>\n<p>Rock music<br \/>\nVegan recipes<br \/>\nRunning shoes<br \/>\nDigital marketing<br \/>\nOn-page SEO<\/p>\n<p>They\u2019re usually pretty tough to rank for.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>If your website is new or has a low level of authority, chances are some stronger competitors will outperform it in search results for these terms.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Find_Short_Tail_Keywords\"><\/span>How to Find Short Tail Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can find short tail keywords using many of the methods we\u2019ve already discussed. Like entering your seed keyword into Google search and seeing what it suggests:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Or using a tool like <a title=\"AnswerThePublic\" href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\">Answer the Public<\/a> to find other short terms:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Why_Use_Short_Tail_Keywords\"><\/span>Why Use Short Tail Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If short tail keywords are difficult to target, why bother?<\/p>\n<p>Firstly, because you can use short tail keywords as seed keywords during the first phase of your keyword research. Which we know from earlier is important on its own.<\/p>\n<p>Secondly, you can target them with hub or category pages. Which then contain links to other pieces of more specific content.<\/p>\n<p>Like all of these sites that currently rank for \u201cvegan recipes\u201d:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Now, it\u2019s important to note that <strong>these are big, authoritative websites<\/strong>. And this is a competitive term:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>So ranking for short tail keywords in this way isn\u2019t going to be easy for newbies.<\/p>\n<p>But they can be incredibly lucrative later down the line as your authority grows.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Primary_Keywords\"><\/span>8. Primary Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your primary keyword is the main term you want your page or website to rank for in search results.<\/p>\n<p>When you include your primary keyword throughout your content, it helps tell Google and other search engines what the page is about.<\/p>\n<p>Here are a few examples of primary keywords:<\/p>\n<p>Hiking trails near Yosemite<br \/>\nEco-friendly cleaning products<br \/>\nHealthy dinner recipes<br \/>\nGuitar playing tips<br \/>\nHow to write a cover letter<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Which you could then create pieces of content for. And include the primary keyword throughout.<\/p>\n<p>For example, in the image below, the \u201cSEO checklist\u201d keyword is strategically placed throughout the content, from the URL slug to the H1 tag.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This helps Google (and users) understand what the page is about. And it helps this page rank top for its primary keyword:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Find_Primary_Keywords\"><\/span>How to Find Primary Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can find primary keywords through a variety of keyword research methods. As always, you can turn to Google\u2019s search results features to help you.<\/p>\n<p>Like the people also ask:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>And the related searches section:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Or you can use a keyword tool:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>But no matter which method you choose, aim for ones with:<\/p>\n<p>Decent monthly search volume<br \/>\nBusiness value to attract potential customers (i.e., target some with commercial or transactional search intent)<br \/>\nFairly low levels of competition (at least when your site is still new)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Primary_Keywords_Are_Vital\"><\/span>Why Primary Keywords Are Vital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using primary keywords in your writing helps search engines match your content with relevant search queries. This makes your webpage more likely to appear in relevant search results, where your target audience will see it.<\/p>\n<p>As a general rule, use one primary keyword for each page you create to keep things clear for search engines (and users).<\/p>\n<p>But you can target multiple secondary keywords within your content (see below).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Secondary_Keywords\"><\/span>9. Secondary Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Secondary keywords are terms related to your primary keyword. Usually these make up the subtopics of your pages.<\/p>\n<p>If a primary keyword is a broad topic, like \u201cwhat is email marketing,\u201d then secondary keywords go deeper and cover related searches with lower competition. Like \u201chow to start email marketing\u201d and \u201ctips for email marketing.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Find_Secondary_Keywords\"><\/span>How to Find Secondary Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finding secondary keywords is easy if you already know your primary keyword. You can probably brainstorm ideas fairly quickly, or use Google search to help you.<\/p>\n<p>Just look at the \u201cPeople also ask\u201d part of the search results:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>And the \u201cPeople also search for\u201d section:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>For even more ideas, open the \u201c<strong>Related<\/strong>\u201d report in the Keyword Magic Tool for your primary keyword.<\/p>\n<p>To narrow things down a bit, add a keyword difficulty filter. Going for a custom range of 0-49 covers all keywords marked \u201cPossible\u201d or easier to rank for.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Google can rank your webpage for many related keywords, even if you don\u2019t directly mention them.<\/p>\n<p>In fact, you probably already rank for keywords you\u2019re not targeting. And you can find these terms in <a title=\"Google Search Console: The Definitive Guide\" href=\"https:\/\/backlinko.com\/google-search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>.<\/p>\n<p>Click on the \u201c<strong>Search results<\/strong>\u201d report in the \u201cPerformance\u201d menu.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This report shows all the keywords your website currently receives impressions for in Google search results.<\/p>\n<p>Click \u201c<strong>+New<\/strong>\u201d and Select \u201c<strong>Page<\/strong>\u201d from the drop-down menu.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Choose \u201c<strong>Exact URL<\/strong>,\u201d paste the URL of the page you want to find secondary keywords for, and click \u201c<strong>Apply<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Now, scroll down to see what keywords your page currently ranks for.<\/p>\n<p>Filter the keywords by impressions to see which ones your page often appears in search results for. But only gets a few (or zero) clicks.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Let\u2019s say your article ranks for \u201cautomated SEO tools\u201d but doesn\u2019t mention that exact phrase.<\/p>\n<p>Since users search for this term, consider adding this keyword to the content where relevant. This could potentially improve your search rankings for that keyword.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Secondary_Keywords_Matter\"><\/span>Why Secondary Keywords Matter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using secondary keywords shows Google and users that you understand the subtopics that surround your main keyword\u2019s core topic. And they can help you rank your content for many keywords. Not just your primary term.<\/p>\n<p>While they might be low-volume search terms, using a combination of secondary keywords can attract a good amount of traffic to your pages.<\/p>\n<p>To help search engines better understand your content (and potentially lead to higher rankings), include your primary keyword in the title and use secondary keywords throughout the subheadings and body text.<\/p>\n<p>Using these to guide you on the topics to discuss.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"10_Geotargeted_Keywords\"><\/span>10. Geotargeted Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Geotargeted or local keywords are search terms that include a location, such as a country, city, or neighborhood. Or a term like \u201cnear me.\u201d<\/p>\n<p>Using these keywords in your content can help attract users looking for what you offer in your particular area.<\/p>\n<p>Here are a few examples of geotargeted keywords:<\/p>\n<p>Live music events in Austin<br \/>\nItalian restaurants in Los Angeles<br \/>\nEmergency dentist Chicago<br \/>\nFarmers markets near me<br \/>\nMatcha coffee shop New York<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Geotargeted keywords are a crucial aspect of <a title=\"Local SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/local-seo-guide\" target=\"_blank\" rel=\"noopener\">local SEO<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Find_Geotargeted_Keywords\"><\/span>How to Find Geotargeted Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can quickly find relevant local keywords with Semrush\u2019s <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a> by applying filters to your seed keyword to view local keywords only.<\/p>\n<p>For example, add your target city to the \u201c<strong>Include Keywords<\/strong>\u201d filter to see only relevant keywords.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Or you can check the viability of keywords in your target area by entering them into the <a title=\"Keyword Overview: Discover New Ideas with Keyword Explorer\" href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/\" target=\"_blank\" rel=\"noopener\">Keyword Overview<\/a> tool. And choosing your target location.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Why_You_Should_Use_Geotargeted_Keywords\"><\/span>Why You Should Use Geotargeted Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using geotargeted keywords in your content can help connect your business with customers searching nearby.<\/p>\n<p>Users searching for local terms are often out and about in that area. Looking for solutions to a problem they\u2019re having right now.<\/p>\n<p>This means they\u2019re often close to making a purchase. And as with the transactional keywords we discussed earlier, this makes them very lucrative.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_the_Right_Types_of_Keywords_for_Your_Business\"><\/span>Use the Right Types of Keywords for Your Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to expand your business online and make more sales, you need to target the right types of keywords.<\/p>\n<p>For more guidance on doing just that, check out this guide to <a title=\"Choose Keywords: A 6-Step Essential Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/choosing-keywords\" target=\"_blank\" rel=\"noopener\">choosing keywords for SEO<\/a>.<\/p>\n<p>And for more great keyword ideas, check out <a title=\"Free Keyword Research Tool by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/keyword\" target=\"_blank\" rel=\"noopener\">Backlinko\u2019s free keyword research tool<\/a>.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/types-of-keywords\" target=\"_blank\" rel=\"noopener\">10 Types of Keywords with Examples (+ How to Find Them)<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In this post, you\u2019ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Transactional keywords Book a hotel room, buy Nike shoes 5. Navigational keywords Youtube login, Facebook 6. Long Tail keywords Slow Wi-Fi connection on MacBook Pro 7. Short Tail keywords Off-page SEO, gardening tips 8. Primary keywords Healthy recipes 9. Secondary [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10620,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/07\/answerthepublic-search-results-bullet-journal-9mn6H2-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/07\/answerthepublic-search-results-bullet-journal-9mn6H2-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10619"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/10620"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}