{"id":10812,"date":"2024-08-19T14:45:16","date_gmt":"2024-08-19T14:45:16","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/"},"modified":"2024-08-19T14:45:16","modified_gmt":"2024-08-19T14:45:16","slug":"ai-overviews-what-they-are-and-how-to-optimize-for-them","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/","title":{"rendered":"AI Overviews: What They Are and How to Optimize for Them"},"content":{"rendered":"<p>Google\u2019s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results.<\/p>\n<p>Here\u2019s what it looks like:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>We\u2019ve spent many hours studying AI Overviews since they were announced on May 14, 2024. And we\u2019ve analyzed what their introduction means for the world of <a title=\"What is SEO? Search Engine Optimization In Plain English\" href=\"https:\/\/backlinko.com\/hub\/seo\/what-is-seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a>.<\/p>\n<p>In this (evolving) article, we cover:<\/p>\n<p>What AI Overviews are<br \/>\nHow AI Overviews affect SEO<br \/>\nHow you can optimize for AI Overviews<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>AI Overviews are a fairly new feature, and they are subject to frequent changes. Results can fluctuate between searches. A keyword might trigger an AI Overview one day, but not the next. And the feature\u2019s impact varies across different industries.<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>We\u2019ll keep updating our findings as AI Overviews continue to develop.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#What_Are_AI_Overviews\" >What Are AI Overviews?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#The_Current_State_of_AI_Overviews\" >The Current State of AI Overviews<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#Why_Are_AI_Overviews_Important_for_SEOs\" >Why Are AI Overviews Important for SEOs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#How_Do_AI_Overviews_Affect_SEO\" >How Do AI Overviews Affect SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#How_Google_AI_Overviews_Work\" >How Google AI Overviews Work<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#What_AI_Overviews_Look_Like\" >What AI Overviews Look Like<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#How_AI_Overviews_Include_Links\" >How AI Overviews Include Links<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#Link_Cards\" >Link Cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#Google_Shopping_Graph\" >Google Shopping Graph<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#How_to_Optimize_for_AI_Overviews\" >How to Optimize for AI Overviews<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#1_Prioritize_User_Experience_UX\" >1. Prioritize User Experience (UX)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#Cater_to_the_Search_Intent\" >Cater to the Search Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#Organize_Information_for_Easy_Reading\" >Organize Information for Easy Reading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#Incorporate_Multimedia_Content\" >Incorporate Multimedia Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#Optimize_Your_Sites_Technical_SEO\" >Optimize Your Site\u2019s Technical SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#2_Help_Google_Understand_Your_Site\" >2. Help Google Understand Your Site<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#Search_Query_Analysis\" >Search Query Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#Structured_Data_Verification\" >Structured Data Verification<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#3_Create_Content_That_Covers_the_Topic_In-Depth\" >3. Create Content That Covers the Topic In-Depth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#4_Manage_Your_Online_Presence_and_Reputation\" >4. Manage Your Online Presence and Reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#5_Optimize_for_Other_Google_Systems_Not_Just_AI_Overviews\" >5. Optimize for Other Google Systems (Not Just AI Overviews)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#How_to_Prevent_Your_Content_from_Appearing_in_AI_Overviews\" >How to Prevent Your Content from Appearing in AI Overviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/19\/ai-overviews-what-they-are-and-how-to-optimize-for-them\/#The_Best_Way_to_Optimize_for_AI-Driven_Search\" >The Best Way to Optimize for AI-Driven Search<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_AI_Overviews\"><\/span>What Are AI Overviews?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI Overviews are AI-generated summaries of results for your search query. They appear above the traditional organic search results. And can be before or after paid results (ads), depending on the query.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>AI Overviews vary in layout. And they can appear as mini-articles, tables, or lists.<\/p>\n<p>For example, when you search \u201cwhat is SEO,\u201d you\u2019ll see a concise overview.<\/p>\n<p>This overview includes link cards\u2014clickable links to websites used to generate the AI-generated summary. Or provide information on related topics and queries.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>But AI Overviews aren\u2019t limited to simple queries. They can also answer complex, multi-faceted questions in a single step.<\/p>\n<p>For example, if you search \u201cbest cities for tech startups with low cost of living in the U.S.\u201d, the AI Overview checks for a few things at once:<\/p>\n<p>Cities suitable for tech startups<br \/>\nLow cost of living<br \/>\nLocated in the United States<br \/>\nRanking or comparison of options (i.e., which is \u201cbest\u201d)<\/p>\n<p>Instead of making you search each of these separately, AI Overviews provide an answer that covers all these points. It understands and responds to your specific, detailed query\u2014without needing you to break it down.<\/p>\n<p>Let\u2019s see this in action with a travel-related query:<\/p>\n<p><strong>\u201c5 day travel itinerary in Andalucia Spain\u201d<\/strong><\/p>\n<p>You get a complete, day-by-day plan directly in the results:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>You can even interact with these results without leaving Google.<\/p>\n<p>Don\u2019t like the suggested activities? Change them with the Replace and Add buttons.<\/p>\n<div class=\"sc-wistia-embed  remove-click-to-play image-border w-75-md-up\">\n<div><\/div>\n<div class=\"wistia_embed wistia_async_zhcnr7deyn googleAnalytics=false\"><\/div>\n<\/div>\n<p>You can also choose accommodation, compare hotel prices, and read reviews. Right in the search results.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This is a huge time-saver. As everything you need is in one place.<\/p>\n<p>But for businesses that rely on organic (unpaid) search traffic, this can be concerning.<\/p>\n<p>If users can get all the information they need directly from Google, they might not click through to individual websites. Which could lead to a decrease in website visits and potential customers.<\/p>\n<p>So, as a website owner, it\u2019s crucial to understand how AI Overviews might affect your traffic. And how you can optimize for them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Current_State_of_AI_Overviews\"><\/span>The Current State of AI Overviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s worth noting once again that AI Overviews are still evolving.<\/p>\n<p>It started as part of Google\u2019s Search Labs experiment called Search Generative Experience (SGE). Since its May 2024 rollout, Google has <a title=\"10 Observations about AI Overviews after a full Month | BrightEdge\" href=\"https:\/\/www.brightedge.com\/blog\/10-observations-AI-Overviews-June2024\" target=\"_blank\" rel=\"noopener\">seemingly scaled back<\/a> AI Overviews.<\/p>\n<p>They now appear for fewer search terms. According to the <a title=\"Semrush Sensor - Google&#039;s rank and algorithm tracking tool\" href=\"https:\/\/www.semrush.com\/sensor\/\" target=\"_blank\" rel=\"noopener\">Semrush Sensor<\/a>, AI Overviews currently appear for only 1.28% of U.S. search queries.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Presently, AI Overviews are only available in the U.S. But they <a title=\"X \u2013 Google\" href=\"https:\/\/x.com\/Google\/status\/1790438383128342722\" target=\"_blank\" rel=\"noopener\">will be available<\/a> to over a billion users before the end of 2024.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Are_AI_Overviews_Important_for_SEOs\"><\/span>Why Are AI Overviews Important for SEOs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI is shaping the future of search. And that\u2019s why AI Overviews are important for SEOs. Yes, it had a <a title=\"AI Overviews: About last week\" href=\"https:\/\/blog.google\/products\/search\/ai-overviews-update-may-2024\/\" target=\"_blank\" rel=\"noopener\">rocky start and mixed reception<\/a>. But all signs indicate they\u2019re here to stay.<\/p>\n<p>As Jim Yu, BrightEdge Founder and Executive Chairman, <a title=\"Google Is Now Reducing AI in Search Results, According to New Research\" href=\"https:\/\/www.marketingaiinstitute.com\/blog\/google-ai-overviews-research\" target=\"_blank\" rel=\"noopener\">says<\/a>:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cAI in search is an inevitable change. Things will only get exponentially better and more useful as testing continues. It\u2019s getting some things wrong at the moment. But it\u2019s fine-tuning several things\u2014search quality, the flow of traffic in its ecosystem, and monetization (ads).\u201d<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This is evident in other search engines, too. With Microsoft\u2019s Bing Copilot already implementing similar AI-powered features.<\/p>\n<p>One thing is clear: this is the direction search is taking.<\/p>\n<p>To stay in the game, you must prepare for these changes now. But how will they impact your site\u2019s organic performance?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_AI_Overviews_Affect_SEO\"><\/span>How Do AI Overviews Affect SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Similar to <a title=\"What Are Featured Snippets? And How to Get Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/featured-snippets\" target=\"_blank\" rel=\"noopener\">featured snippets<\/a> and local packs (the local business results that appear alongside a map), AI Overviews may change how users engage with search results.<\/p>\n<p>This could lead to <a title=\"2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it\u2019s 360. - SparkToro\" href=\"https:\/\/sparktoro.com\/blog\/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360\/\" target=\"_blank\" rel=\"noopener\">more zero-click searches<\/a>. These are searches where users find answers directly on the search page. And therefore don\u2019t click through to a website.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>However, AI Overviews also present new opportunities.<\/p>\n<p>For those who can adapt their strategies, there\u2019s a chance to improve your visibility. And attract more qualified traffic.<\/p>\n<p>Like <a title=\"Google&#039;s AI Overviews Will Change SEO Forever\" href=\"https:\/\/www.youtube.com\/watch?v=jeUsoNOGQqU&amp;t=791s\" target=\"_blank\" rel=\"noopener\">Tim Cameron-Kitchen of Exposure Ninja<\/a> says:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cIt\u2019s going to be fascinating to see how marketers adapt to this sort of black box search thing. I\u2019m really excited. But only because I know a lot of businesses aren\u2019t gonna adapt. And that\u2019s gonna open up opportunities for those who do to be way more aggressive.\u201d<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Google, for its part, is painting a positive picture.<\/p>\n<p><a title=\"Generative AI in Search: Let Google do the searching for you\" href=\"https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/\" target=\"_blank\" rel=\"noopener\">It claims<\/a> that initial data shows it\u2019s delivering more clicks to sites listed in AI overviews:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cWith AI Overviews, people are visiting a greater diversity of websites for help with more complex questions. And we see that the links included in AI Overviews get more clicks than if the page had appeared as a traditional web listing for that query.\u201d<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>However, some SEOs are skeptical.<\/p>\n<p>Concerns linger about the accuracy of AI-generated content. And the potential for AI to copy content without proper attribution.<\/p>\n<p>And then there\u2019s the fear of the loss of website traffic.<\/p>\n<p>As iPullRank\u2019s Demand Generation Manager, <a title=\"Your Google AI Overviews Optimization Framework\" href=\"https:\/\/youtu.be\/X1pg3sg2alU?t=680\" target=\"_blank\" rel=\"noopener\">Garrett Sussman<\/a> says:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cThere\u2019s always been this unspoken contract between Google and websites. That you can index our content as long as you send us traffic. AI Overviews feels like it\u2019s breaching that contract.\u201d<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The reality is:<\/p>\n<p>AI Overviews are still in their early stages. Google is actively developing the feature. There\u2019s a lot of volatility. And as we\u2019ve seen with all things AI, changes can happen very quickly.<\/p>\n<p>Fortunately, the SEO industry is quite adaptable. We\u2019ve had the ground shift beneath our feet many times before. And we\u2019ve always found ways to adapt and thrive.<\/p>\n<p>At Backlinko, we\u2019re choosing to look at the positive side of this development.<\/p>\n<p>That is:<\/p>\n<p>If you play your cards right, this could potentially drive more qualified traffic to your site. Traffic that\u2019s more interested in what you have to offer. And potentially more likely to convert.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Google_AI_Overviews_Work\"><\/span>How Google AI Overviews Work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI Overviews are a customized model of Gemini, Google\u2019s large language model.<\/p>\n<p><a title=\"A new way to search with generative AI\" href=\"https:\/\/seroundtable.s3.amazonaws.com\/google-about-SGE.pdf\" target=\"_blank\" rel=\"noopener\">They work with other Google systems<\/a>, like the Knowledge Graph and search ranking systems, to provide AI-generated answers.<\/p>\n<p>You\u2019ll see AI Overviews in your search results when Google thinks an AI answer will be helpful. They only show up for a relatively small number of searches. But this is expected to expand over time.<\/p>\n<p>We\u2019ve seen AI Overviews surface for different types of searches, including:<\/p>\n<p><strong>Informational:<\/strong> Explanatory queries. Like \u201cwhat types of cells undergo mitosis.\u201d<br \/>\n<strong>Question-based:<\/strong> Queries starting with what, why, how, when, and where. Such as \u201cwhere to look for northern lights in kansas.\u201d<br \/>\n<strong>Planning:<\/strong> Searches for organizing information. For example \u201c1-week meal plan for the fast 800 diet.\u201d<br \/>\n<strong>Ecommerce:<\/strong> Product-related searches. Like \u201cblackout curtains for bedroom.\u201d<br \/>\n<strong>YMYL (Your Money, Your Life):<\/strong> Sensitive topics requiring expertise. Such as \u201chow to invest in stocks\u201d or \u201cways to lower blood pressure.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_AI_Overviews_Look_Like\"><\/span>What AI Overviews Look Like<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The format of AI Overviews adapts to the specific search query.<\/p>\n<p>You might see:<\/p>\n<p>Mini informational articles:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Step-by-step guides:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Tables with images:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Comparison tables:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Articles you can simplify or break down:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Interactive results:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>And shopping-focused results:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"How_AI_Overviews_Include_Links\"><\/span>How AI Overviews Include Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI Overviews can include links to websites in the following ways:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Link_Cards\"><\/span>Link Cards<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Link cards are sections within AI Overviews that link to third-party sites.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>There can be one or more links in link cards.<\/p>\n<p>These links lead to articles related to the main search term or to specific sections within broader articles.<\/p>\n<p>These sections may not directly address the main search query but offer valuable, related information.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>As well as <a title=\"Backlinko \u2013 YouTube Marketing Hub\" href=\"https:\/\/backlinko.com\/hub\/youtube\" target=\"_blank\" rel=\"noopener\">YouTube videos<\/a>. And forum sites like Quora or Reddit.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Google_Shopping_Graph\"><\/span>Google Shopping Graph<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>For many <a title=\"Ecommerce SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/ecommerce-seo\" target=\"_blank\" rel=\"noopener\">ecommerce<\/a> searches, results often come from Google\u2019s Shopping Graph. Which is powered by machine learning.<\/p>\n<p>The Shopping Graph aggregates data from Google Merchant Center and other online sources. Like reviews and even YouTube videos.<\/p>\n<p>For example, the query \u201cwhat are 14-year-olds reading\u201d generates an AI Overview with a list of books accompanied by images.<\/p>\n<p>Clicking an image takes you to a slide-in panel with links to purchase the book or learn more about it. Along with other related webpages.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Side note:<\/strong> The placement of link cards and the type of sites included can vary. As Google continues to experiment with AI Overviews, the appearance and functionality of these links may change.<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimize_for_AI_Overviews\"><\/span>How to Optimize for AI Overviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"AI Overviews and Your Website | Google Search Central | Documentation\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-overviews\" target=\"_blank\" rel=\"noopener\">Google Search Central<\/a> says following guidance in its <a title=\"Google Search Essentials (formerly Webmaster Guidelines)\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials\" target=\"_blank\" rel=\"noopener\">Search Essentials<\/a> is enough for your site to be considered for inclusion in AI Overviews.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>So, let\u2019s explore some strategies that may help your website rank in AI Overviews. Based on Google Search Essentials guidelines and general <a title=\"10 Best Practice to Improve Your SEO Rankings\" href=\"https:\/\/backlinko.com\/hub\/seo\/best-practices\" target=\"_blank\" rel=\"noopener\">SEO best practices<\/a>.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Side note:<\/strong> The best ways to optimize for AI Overviews will likely change over time. Experiment with different approaches and adjust your strategy based on results.<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Prioritize_User_Experience_UX\"><\/span>1. Prioritize User Experience (UX)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Providing a great user experience (UX) and using SEO is a winning ranking combination. And this is even more important for AI Overviews.<\/p>\n<p>That\u2019s because AI Overviews and other generative search experiences prioritize what the user wants.<\/p>\n<p>As <a title=\"Mastering the New Google AI Overviews: A Webinar You Can&#039;t Miss!\" href=\"https:\/\/www.youtube.com\/watch?v=HCUvYQ-g1zQ&amp;t=1697s\" target=\"_blank\" rel=\"noopener\">Bartosz G\u00f3ralewicz<\/a>, Founder and Head of Innovation at Onely.com, puts it:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cIf you somehow disconnect yourself from URLs. From E-E-A-T. From all these other aspects. And just ask what the user wants and how to serve it. That\u2019s what this AI algorithm is designed to do.\u201d<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>So, how do you optimize for UX?<\/p>\n<p>Here are a few ways:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Cater_to_the_Search_Intent\"><\/span>Cater to the Search Intent<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Identify the search intent of a query. And provide a clear, concise answer or solution that satisfies that intent.<\/p>\n<p>Search intent can be informational, navigational, commercial, or transactional.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>To determine the intent behind your target keyword, use Semrush\u2019s <a title=\"Keyword Overview: Discover New Ideas with Keyword Explorer\" href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/\" target=\"_blank\" rel=\"noopener\">Keyword Overview<\/a> tool.<\/p>\n<p>For example, \u201cwhat is SEO\u201d has informational search intent. Searchers are looking to learn more about SEO.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>While \u201cbest retinol serum\u201d has commercial search intent. As searchers are looking to compare options before they buy.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>To optimize for user experience, make sure the content you create directly aligns with the keyword\u2019s respective intent.<\/p>\n<p>Go beyond just categorizing the intent, and look at the search results for the keyword. To understand what kind of content ranks well (and is therefore likely meeting the search intent).<\/p>\n<p>You can then create the right type of content for that search term.<\/p>\n<p>For example, for informational intent, you might create an in-depth guide. Or a step-by-step walkthrough.<\/p>\n<p>For commercial intent, a product roundup might be what readers are looking for. Or perhaps they\u2019d prefer a buying guide.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Organize_Information_for_Easy_Reading\"><\/span>Organize Information for Easy Reading<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Readers typically scan content to decide if it\u2019s worth their time. And to quickly find the information they need.<\/p>\n<p>So you need to make your content easy to digest. Or people simply won\u2019t spend much time reading it.<\/p>\n<p>Use bullet points, clear headings, and short paragraphs. This helps users find, understand, and navigate information more easily.<\/p>\n<p>Also make use of white space. It gives your readers\u2019 eyes a break. Boosting readability.<\/p>\n<p>Compare this chunk of text:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>With this one:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Which would you rather continue reading?<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Incorporate_Multimedia_Content\"><\/span>Incorporate Multimedia Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Add relevant videos, images, and workflows to break up text.<\/p>\n<p>Visual elements help users grasp complex information, engage with content, and remember key points.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Optimize_Your_Sites_Technical_SEO\"><\/span>Optimize Your Site\u2019s Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Improve technical aspects like page speed, navigation, internal linking, and mobile optimization.<\/p>\n<p>This encourages users to stay on your site longer. Which may signal to Google that your content is relevant to what searchers are looking for.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> <a href=\"https:\/\/backlinko.com\/technical-seo-guide\" title=\"Technical SEO: The Definitive Guide\" target=\"_blank\" rel=\"noopener\">Technical SEO: The Definitive Guide<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Help_Google_Understand_Your_Site\"><\/span>2. Help Google Understand Your Site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google is pretty good at figuring out what websites are about. But you can take steps to make its job even easier.<\/p>\n<p>For example, you can:<\/p>\n<p>Implement a strong internal linking strategy<br \/>\nUse schema markup for better page categorization<br \/>\nGet backlinks from relevant, reputable websites<\/p>\n<p>The question is though:<\/p>\n<p>How can you tell if Google got it right?<\/p>\n<p>Enter: <a title=\"Google Search Console: The Definitive Guide\" href=\"https:\/\/backlinko.com\/google-search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console (GSC)<\/a>.<\/p>\n<p>It has several tools that can help you gauge Google\u2019s understanding of your site. Here are two areas you can look at:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Search_Query_Analysis\"><\/span>Search Query Analysis<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In GSC, navigate to \u201c<strong>Performance<\/strong>\u201d to find a list of search queries driving traffic to your site.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Ask yourself:<\/p>\n<p>Do these search terms align with your target topics and keywords?<br \/>\nAre the queries closely related to your content?<\/p>\n<p>If you\u2019re seeing many unrelated terms, Google might be misinterpreting your content. Or you might be optimizing for the wrong terms.<\/p>\n<p>If either of these are true, it\u2019s going to be tough for your site to appear in relevant AI Overviews for your target keywords.<\/p>\n<p>In this case, you\u2019ll need to reassess your content to:<\/p>\n<p>Make sure each page on your site covers a clear, specific topic<br \/>\nStructure your content logically<br \/>\nAlign your content with user intent<\/p>\n<p>This won\u2019t guarantee that you\u2019ll appear in AI Overviews. But it will increase your chances of appearing in them for relevant terms.<\/p>\n<p>(And it\u2019ll make your content more likely to appear in regular search results too.)<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Structured_Data_Verification\"><\/span>Structured Data Verification<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Adding structured data, or <a title=\"Schema Markup 101: Boost Your SEO &amp; Improve Search\" href=\"https:\/\/backlinko.com\/schema-markup-guide\" target=\"_blank\" rel=\"noopener\">schema markup<\/a>, can help Google understand what your content is about. As with each of these tips, using structured data won\u2019t guarantee that your site will appear in AI Overviews.<\/p>\n<p>And we\u2019re not suggesting that you must use structured data to appear in them.<\/p>\n<p>But it can help Google get a better understanding of your content and website in general. Which may help it better match your content to relevant queries for AI Overviews (and general search queries too).<\/p>\n<p>To assess your structured data implementation, head to GSC\u2019s \u201cOverview\u201d tab. Then scroll down to the \u201cEnhancements\u201d section.<\/p>\n<p>Here you\u2019ll see a list of all the structured data types Google has detected on your site.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Not seeing the schema you\u2019ve implemented? There might be issues with your markup (more on that in a moment).<\/p>\n<p>Next, click on each data type for details on valid and invalid pages.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Errors here suggest Google may be struggling to read your schema correctly.<\/p>\n<p>If you find any errors, or don\u2019t see markup you have previously implemented, double-check your schema implementation. Use a tool like <a title=\"Schema.org \u2013 Markup Validator\" href=\"https:\/\/validator.schema.org\/\" target=\"_blank\" rel=\"noopener\">Schema.org\u2019s markup validator<\/a> to help you troubleshoot.<\/p>\n<p>Just paste in your current schema markup, and the tool will highlight any issues.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_Content_That_Covers_the_Topic_In-Depth\"><\/span>3. Create Content That Covers the Topic In-Depth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI Overviews link cards don\u2019t just display links to websites directly related to the search query. They also show a range of resources on various subtopics, giving users the option to quickly and easily learn more. Or dive deeper via links and drop-downs.<\/p>\n<p>For example, if you search for \u201cwireless earbuds for android with microphone,\u201d the AI Overview link cards display a variety of content. Including:<\/p>\n<p>A guide on features to look for in wireless earbuds:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>A review of a specific product:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Or narrowed down search terms. Such as \u201cbest waterproof earphones\u201d or the \u201cbest wireless headphones for runners in the UK\u201d:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>AI Overview link cards also display links for related searches a person might make. These include both information-intent queries and product-related searches, covering a wider range of relevant content than simple search results alone.<\/p>\n<p>So how can you optimize your site so it gets featured in the link cards?<\/p>\n<p>By manually searching your target keyword on Google.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Note:<\/strong> Not all keywords will return an AI Overview. And even those that do right now might not in the future. But this is still a useful way to understand what kinds of content the AI Overviews in your niche contain.<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>If your target term shows an AI Overview, look at all the links in the link cards. Click all of them and note:<\/p>\n<p>Other keywords they target<br \/>\nWhether it links to a full page or just a section<br \/>\nTypes of content (videos, FAQs, images)<\/p>\n<p>Then, use these insights to create similar content.<\/p>\n<p>For example, the query \u201chow big water tank do you need for a pressure washing business\u201d leads to AI Overviews with different content types and search intent. Like:<\/p>\n<p>A guide on water tank sizes for a pressure washing business:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>A YouTube video titled \u201cDoes your pressure washer need a buffer tank?\u201d:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>And an ecommerce page with a list of pressure washer water tanks to buy:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>See how these cover different key terms, content types, and search intents?<\/p>\n<p>That\u2019s how you should approach your optimization. You should comprehensively cover your target topics.<\/p>\n<p>Which is generally an SEO best practice anyway.<\/p>\n<p>Create new content specifically addressing different keywords. Or optimize your existing content to address these topics.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> <a href=\"https:\/\/backlinko.com\/seo-content\" title=\"SEO Content: Complete Beginner\u2019s Guide\" target=\"_blank\" rel=\"noopener\">SEO Content: Complete Beginner\u2019s Guide<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"4_Manage_Your_Online_Presence_and_Reputation\"><\/span>4. Manage Your Online Presence and Reputation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI Overviews don\u2019t just use info from your site. They pull from all over the web. This means what others say about you matters A LOT.<\/p>\n<p>For example, if someone searches \u201cwhat is the top HR software,\u201d they might see summaries from other sites before they even get to your software product.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>So, what can you do?<\/p>\n<p>Manage how you look online, by:<\/p>\n<p>Getting your team active on social media<br \/>\nAnswering questions about your products and brand on Reddit, Quora, and other online communities<br \/>\nStaying on top of customer review sites<br \/>\nWorking with influencers for YouTube reviews or blog posts<br \/>\nEncouraging users to create content about your brand<\/p>\n<p>Even if your site doesn\u2019t directly appear in AI Overviews, your brand can appear in them through content on other websites.<\/p>\n<p>By actively managing your online reputation, you\u2019re contributing to the pool of information that AI Overviews might draw from. This means you have a stake in shaping user perceptions. Even if your site isn\u2019t directly featured.<\/p>\n<p>Plus, managing your online presence like this is just good practice. From both an SEO and a business perspective.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Optimize_for_Other_Google_Systems_Not_Just_AI_Overviews\"><\/span>5. Optimize for Other Google Systems (Not Just AI Overviews)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI Overviews are new, and we don\u2019t have much solid evidence or data about what will help you appear in them.<\/p>\n<p>But one thing is clear: optimizing for Google\u2019s systems beyond just AI Overviews is key if you want to grow your organic visibility.<\/p>\n<p>Your SEO efforts should focus on improving your overall search presence. Which in turn can boost your visibility in AI Overviews.<\/p>\n<p>The fundamentals of good SEO still apply and can help you perform well across all of Google\u2019s search features.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> Check out our <a href=\"https:\/\/backlinko.com\/hub\/seo\" title=\"Backlinko \u2013 SEO Marketing Hub 2.0\" target=\"_blank\" rel=\"noopener\">SEO Marketing Hub<\/a> for more guidance on optimizing your website for Google.<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Prevent_Your_Content_from_Appearing_in_AI_Overviews\"><\/span>How to Prevent Your Content from Appearing in AI Overviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can prevent your content from appearing in AI Overviews in three ways:<\/p>\n<p><strong>Using robots.txt<\/strong> to block Google from crawling specific pages<br \/>\n<strong>Using noindex tags<\/strong> to tell Google not to index your content<br \/>\n<strong>Using nosnippet tags<\/strong> to stop Google showing a snippet of your content in search results<\/p>\n<p>However:<\/p>\n<p>Doing any of these things can significantly impact your organic visibility. Unless you have a data-backed reason to use any of these methods, we don\u2019t recommend it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Best_Way_to_Optimize_for_AI-Driven_Search\"><\/span>The Best Way to Optimize for AI-Driven Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI is clearly shaping the future of search. And the way forward is to adapt your SEO strategy.<\/p>\n<p>But don\u2019t forget the basics. Strong, foundational SEO is still important. And it can boost your visibility in both traditional search and AI Overviews.<\/p>\n<p>Unsure where to begin?<\/p>\n<p>Start by analyzing your website with a thorough SEO audit.<\/p>\n<p>We used this process to increase our organic traffic by 30% year over year. And the guide linked below includes:<\/p>\n<p>Clear steps for conducting a site audit<br \/>\nTactics to optimize for all search formats<br \/>\nBonus steps to analyze your site\u2019s authority and add real value for your users<\/p>\n<p>Learn exactly how to do it with our <a title=\"The 18-Step SEO Audit Checklist (+ Free Template)\" href=\"https:\/\/backlinko.com\/seo-site-audit\" target=\"_blank\" rel=\"noopener\">SEO site audit guide<\/a>.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/ai-overviews\" target=\"_blank\" rel=\"noopener\">AI Overviews: What They Are and How to Optimize for Them<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google\u2019s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here\u2019s what it looks like: We\u2019ve spent many hours studying AI Overviews since they were announced on May 14, 2024. And we\u2019ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10813,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/08\/google-serp-what-is-seo-ai-overview-gmnjHu-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/08\/google-serp-what-is-seo-ai-overview-gmnjHu-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10812"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/10813"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}