{"id":10849,"date":"2024-08-22T13:45:25","date_gmt":"2024-08-22T13:45:25","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/"},"modified":"2024-08-22T13:45:25","modified_gmt":"2024-08-22T13:45:25","slug":"bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/","title":{"rendered":"Bad Backlinks: A Complete Guide on Spotting and Avoiding Them"},"content":{"rendered":"<p>Bad (or toxic) <a title=\"What Are Backlinks in SEO? &amp; Why You Need Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/backlinks\" target=\"_blank\" rel=\"noopener\">backlinks<\/a> are links from external websites that can harm your site\u2019s ranking and online reputation.<\/p>\n<p>Search engines like Google see bad backlinks as a red flag, associating your site with low-quality or spammy content. This can lead to a drop in your rankings, making it harder for potential customers to find you.<\/p>\n<p>We\u2019ve already seen what a good link profile can do for your site.<\/p>\n<p>According to a <a title=\"We Analyzed 11.8 Million Google Search Results. Here\u2019s What We Learned About SEO\" href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener\">study by Backlinko<\/a>, the No. 1 result in Google has an average of 3.8 times more backlinks than positions #2-#10\u200b\u200b.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>But not all backlinks are created equal.<\/p>\n<p>Bad backlinks can strangle your site\u2019s growth, making it difficult for your site to achieve and maintain high rankings.<\/p>\n<p>In this article, we\u2019ll uncover why toxic backlinks are a problem, show you how to identify them, and explain where they usually come from.<\/p>\n<p>Most importantly, we\u2019ll give you the tools and strategies to remove these harmful links.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#Why_Are_Bad_Backlinks_a_Problem\" >Why Are Bad Backlinks a Problem?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#How_to_Find_Bad_Backlinks\" >How to Find Bad Backlinks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#Option_1_Identify_Bad_Backlinks_Manually\" >Option #1: Identify Bad Backlinks Manually<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#Option_2_Use_a_Bad_Backlink_Checker\" >Option #2: Use a Bad Backlink Checker<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#10_Common_Sources_of_Bad_Backlinks\" >10 Common Sources of Bad Backlinks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#1_Paying_for_Links\" >1. Paying for Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#2_Exchanging_Links\" >2. Exchanging Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#3_Submitting_to_Low-Quality_Directories\" >3. Submitting to Low-Quality Directories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#4_Getting_Backlinks_from_Irrelevant_and_Spammy_Websites\" >4. Getting Backlinks from Irrelevant and Spammy Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#5_Forcing_Your_Links_in_Forum_Discussions_and_Blog_Comments\" >5. Forcing Your Links in Forum Discussions and Blog Comments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#6_Participating_in_Private_Blog_Networks\" >6. Participating in Private Blog Networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#7_Creating_Widgets_with_Links\" >7. Creating Widgets with Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#8_Using_Link_Building_Bots\" >8. Using Link Building Bots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#9_Hiding_Links\" >9. Hiding Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#10_Being_an_SEO_Attack_Target\" >10. Being an SEO Attack Target<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#When_to_Take_Action_on_Bad_Backlinks\" >When to Take Action on Bad Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#How_to_Get_Rid_of_Bad_Backlinks\" >How to Get Rid of Bad Backlinks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#Request_Link_Removals\" >Request Link Removals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#Disavow_Bad_Backlinks\" >Disavow Bad Backlinks<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#Step_1_Create_a_Disavow_File\" >Step #1: Create a Disavow File<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#Step_2_Upload_the_Disavow_File_to_GSC\" >Step #2: Upload the Disavow File to GSC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#Step_3_Upload_Your_List\" >Step #3: Upload Your List<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/bad-backlinks-a-complete-guide-on-spotting-and-avoiding-them\/#Keep_Your_Backlink_Profile_Healthy\" >Keep Your Backlink Profile Healthy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Are_Bad_Backlinks_a_Problem\"><\/span>Why Are Bad Backlinks a Problem?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bad backlinks can be a problem for several reasons. They can:<\/p>\n<p>Lead to penalties by Google<br \/>\nDamage your site\u2019s reputation by associating it with spammy websites<br \/>\nDrop your search engine rankings<br \/>\nWaste your resources<\/p>\n<p>As SEO experts Greg Heilers and Morgan Taylor from <a title=\"Jolly SEO\" href=\"https:\/\/jollyseo.com\/\" target=\"_blank\" rel=\"noopener\">Jolly SEO<\/a> told us:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cBad backlinks are a problem not just because they can lead to penalties by Google. Backlinks with a negative traffic trajectory also provide a decreasing ROI as they age.\u201d<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Look at this example of the Easy Branches website. It has over 2.6 million backlinks. That sounds impressive.<\/p>\n<p>Yet, over the past two years, its traffic plummeted from 36,000+ visitors a month to zero:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This shows that a ton of backlinks doesn\u2019t guarantee success. And you should focus on earning <a title=\"How to Get High Quality Backlinks (7 Top Strategies)\" href=\"https:\/\/backlinko.com\/high-quality-backlinks\" target=\"_blank\" rel=\"noopener\">high-quality backlinks<\/a> over quantity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Find_Bad_Backlinks\"><\/span>How to Find Bad Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Knowing how to spot the harmful ones is key to maintaining a healthy backlink profile. And protecting your SEO.<\/p>\n<p>Here are two options to identify bad backlinks to your website:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Option_1_Identify_Bad_Backlinks_Manually\"><\/span>Option #1: Identify Bad Backlinks Manually<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A manual backlink analysis involves examining each link pointing to your website.<\/p>\n<p>It\u2019s a time-consuming process. But it helps you understand your link profile.<\/p>\n<p>Open <a title=\"Google Search Console\" href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a> (GSC) and navigate to \u201c<strong>Links<\/strong>\u201d from the left-side menu.<\/p>\n<p>Click \u201c<strong>MORE<\/strong>\u201d in the \u201cTop linking sites\u201d section.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This will give you the list of all the sites linking to your site.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>When you drill down on a site, you\u2019ll see a list of your pages receiving backlinks.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Click on a target page to see which external page is linking to your content.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Visit each linking website and assess its overall quality.<\/p>\n<p>Look for red flags like:<\/p>\n<p><a title=\"FREE Website Authority Checker (Any Domain) by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/website-authority\" target=\"_blank\" rel=\"noopener\">Low website authority<\/a>, as it often indicates a less reputable or authoritative website<br \/>\nSpammy, thin content, keyword stuffing, or content that seems automatically generated<br \/>\nAggressive marketing tactics like excessive ads, pop-ups, and calls to action<br \/>\nA website that has nothing to do with your industry or topic<br \/>\nLack of contact information. Legitimate websites usually provide it, while spammy ones often don\u2019t.<br \/>\nWebsites with <a title=\"How to Find (and Fix) Broken Links\" href=\"https:\/\/backlinko.com\/how-to-find-and-fix-broken-links\" target=\"_blank\" rel=\"noopener\">broken links (404 errors)<\/a>, as they signal a neglected or abandoned website<br \/>\nWebsites with outdated design. Which could mean they haven\u2019t been updated in years and may be inactive or less trustworthy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Option_2_Use_a_Bad_Backlink_Checker\"><\/span>Option #2: Use a Bad Backlink Checker<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If manually checking each backlink feels overwhelming, use a tool to simplify the process.<\/p>\n<p>We recommend Semrush\u2019s Backlink Audit tool. It finds toxic backlinks, and it has a built-in email tool to manage everything in one place (more on that soon).<\/p>\n<p>Here\u2019s how to do it.<\/p>\n<p>Sign up for a <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">free 14-day Semrush trial<\/a>.<\/p>\n<p>Open the <a title=\"Backlink Audit: Analyze Your Backlink Profile | Semrush\" href=\"https:\/\/www.semrush.com\/backlink_audit\/\" target=\"_blank\" rel=\"noopener\">Backlink Audit<\/a> tool, enter your domain, and click \u201c<strong>Start Backlink Audit<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Optionally, <a title=\"Configuring Backlink Audit Tool\" href=\"https:\/\/www.semrush.com\/kb\/579-configuring-backlink-audit-tool\" target=\"_blank\" rel=\"noopener\">configure your backlink audit<\/a>. Then, click \u201c<strong>Start Backlink Audit<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>The audit may take a few minutes depending on your backlink profile.<\/p>\n<p>Once it\u2019s done, you\u2019ll see the overview of your backlink toxicity. Semrush categorizes this into three categories:<\/p>\n<p><strong>Toxic:<\/strong> Marked with red, these are the links with Semrush\u2019s toxicity score of 60-100. You want to prioritize these links when removing bad backlinks.<br \/>\n<strong>Potentially toxic:<\/strong> Marked with orange, these are the links with a toxicity score of 45-59. If the links come from relevant sites and the <a title=\"What Is Anchor Text? An Overview + Best Practices\" href=\"https:\/\/www.semrush.com\/blog\/what-is-anchor-text-and-how-can-i-optimize-it\/\" target=\"_blank\" rel=\"noopener\">anchor text<\/a> isn\u2019t spammy, you can probably ignore them. However, if you notice a negative impact on your rankings, consider removing them.<br \/>\n<strong>Non-toxic:<\/strong> Marked with green, these are good, high-quality backlinks with a toxicity score of 0-44. You want to keep these backlinks (and earn more like them).<\/p>\n<p>Click the number in each color in the \u201c<strong>Overall Toxicity Score<\/strong>\u201d section:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Doing so, you\u2019ll get a filtered list of each category.<\/p>\n<p>For example, click the red number to filter the list. It shows you all the toxic backlinks, ranked from most to least toxic. Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Check potentially toxic and non-toxic links the same way.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Common_Sources_of_Bad_Backlinks\"><\/span>10 Common Sources of Bad Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Understanding where toxic backlinks often come from is crucial for avoiding them in the first place. Here are 10 common sources:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Paying_for_Links\"><\/span>1. Paying for Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Paying for links is a direct violation of <a title=\"Information about buying and selling links that pass PageRank | Google Search Central Blog\" href=\"https:\/\/developers.google.com\/search\/blog\/2007\/12\/information-about-buying-and-selling\" target=\"_blank\" rel=\"noopener\">Google\u2019s Webmaster Guidelines<\/a>.<\/p>\n<p>It\u2019s considered a manipulative tactic to artificially boost your site\u2019s ranking.<\/p>\n<p>Why paying for links is bad:<\/p>\n<p><strong>Penalties:<\/strong> Google actively penalizes sites that buy links. This can lead to a significant drop in rankings or even removal from search results.<br \/>\n<strong>Unnatural links:<\/strong> Purchased links often look unnatural and out of place. Which can raise red flags for search engines.<br \/>\n<strong>Low-quality links:<\/strong> Sites that sell links are often low quality and may even be penalized themselves, associating your site with spam.<\/p>\n<p>So, what should you do?<\/p>\n<p>Avoid link farms at all costs.<\/p>\n<p>A link farm is a group of websites created solely to link to other sites in the group. They exist to sell links and often have little to no original content. Their sole purpose is to manipulate search engine rankings.<\/p>\n<p>Here\u2019s one of the examples of such sites. It clearly advertises the sale of backlinks:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>On the other hand, <a title=\"What Is Sponsored Content? An Explanation + How to Get Started\" href=\"https:\/\/www.semrush.com\/blog\/sponsored-content-guide\/\" target=\"_blank\" rel=\"noopener\">sponsored content<\/a> is acceptable.<\/p>\n<p>This is a legitimate marketing strategy where you pay to have your content published on another website\u2014clearly labeled as an advertisement or sponsorship\u2014and adhering to Google\u2019s guidelines.<\/p>\n<p>But sometimes, the links in those posts need special tags. These tags are called \u201csponsored\u201d or \u201c<a title=\"What Is a Nofollow Link? Here&#039;s A Simple Plain English Answer\" href=\"https:\/\/backlinko.com\/nofollow-link\" target=\"_blank\" rel=\"noopener\">nofollow<\/a>\u201d and help you avoid penalties.<\/p>\n<p>So, what does it look like in the real world?<\/p>\n<p>For example, content marketing expert Erin Balsa often features sponsored sections in her newsletter. Notice how the Navattic section is clearly labeled \u201cSponsored.\u201d And the link is nofollow.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This transparency helps maintain reader trust and complies with search engine guidelines.<\/p>\n<p>But when is it necessary to mark your links as sponsored or nofollow?<\/p>\n<p>Imagine you own Cairnspring Mills, a flour mill specializing in freshly milled stone-ground flour.<\/p>\n<p>A popular food blogger\u2014known for their sourdough expertise\u2014reaches out to try your flour and mentions your brand in a blog post about their sourdough baking journey. And links back to your website.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>In this scenario, marking the link to your mill\u2019s website as \u201cnofollow\u201d or \u201csponsored\u201d isn\u2019t necessary.<\/p>\n<p>The post is about sourdough bread. And the mention of your flour is relevant to the content. The link is a natural fit, similar to a product recommendation or ingredient suggestion.<\/p>\n<p>On the other hand, let\u2019s say you sponsored a popular lifestyle blog to mention your flour as a healthy baking option.<\/p>\n<p>In this case, ask the blog to mark your link as nofollow or sponsored. This way, you\u2019ll still get your business in front of their audience without raising any suspicions with Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Exchanging_Links\"><\/span>2. Exchanging Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reciprocal linking, also known as a link exchange, is an agreement where two websites agree to link to each other.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>It might seem like a harmless way to get more backlinks. But it can easily be seen as a manipulative SEO tactic.<\/p>\n<p>In fact, <a title=\"Spam Policies for Google Web Search | Google Search Central | Documentation\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\" target=\"_blank\" rel=\"noopener\">Google\u2019s spam policy<\/a> explicitly states that excessive link exchanges\u2014which are clearly for the sake of cross-linking\u2014can be considered link spam.<\/p>\n<p>Why can exchanging links be harmful?<\/p>\n<p>Several reasons:<\/p>\n<p><strong>Lack of value:<\/strong> Often, reciprocal links lack editorial value. They\u2019re not genuine recommendations based on the quality or relevance of the content. They\u2019re mainly focused on boosting link numbers.<br \/>\n<strong>Unnatural patterns:<\/strong> Search engines are sophisticated. And they can detect patterns of reciprocal linking, which raises a red flag. This is because it suggests the links aren\u2019t earned naturally but rather artificially created for SEO purposes.<br \/>\n<strong>Limited impact:<\/strong> If search engines see too many reciprocal links, they might assume they\u2019re not genuine mentions. And discount their importance.<\/p>\n<p>So, steer away from agreements where the sole purpose is to exchange links.<\/p>\n<p>Instead, focus on building relationships with other websites and earning links naturally.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Note:<\/strong> If you have a legitimate partnership with another business, and linking to each other fits naturally in your content, it\u2019s usually okay.<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_Submitting_to_Low-Quality_Directories\"><\/span>3. Submitting to Low-Quality Directories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Submitting your website to various business directories is a common SEO tactic.<\/p>\n<p>However, it\u2019s important to be selective about where you list your site.<\/p>\n<p>Some directories are legitimate and can offer value. Such as:<\/p>\n<p><strong>Local directories:<\/strong> Like Google Business Profile, Yelp, Foursquare<br \/>\n<strong>Industry-specific directories:<\/strong> Like Avvo, Healthgrades, G2<br \/>\n<strong>Niche directories:<\/strong> Like Tripadvisor, The Knot, GoodFirms<\/p>\n<p>While others are low-quality link farms designed to manipulate search rankings.<\/p>\n<p>But how do you spot low-quality directories?<\/p>\n<p>Here are some considerations:<\/p>\n<p><strong>Reputation:<\/strong> High-quality directories are often well-known in their respective industries.<br \/>\n<strong>Content quality:<\/strong> Legitimate directories have well-written, unique descriptions for each listing. Low-quality ones often have sparse or duplicated content.<br \/>\n<strong>Moderation:<\/strong> Quality directories typically have a review process before listing a business. It might be a red flag if you can list your site instantly without any verification.<br \/>\n<strong>Costs:<\/strong> Some reputable directories charge a fee. But be cautious of those who prioritize payment over quality. Free listings can be just as legitimate as paid ones.<br \/>\n<strong>Misleading:<\/strong> Some directories falsely claim a high page rank to lure you in. Use SEO tools to check the website\u2019s authority or estimated traffic to confirm claims.<\/p>\n<p>To make sure your business appears in all the right places, consider Semrush\u2019s <a title=\"Listing Management by Semrush - Visibility Where You Need It Most\" href=\"https:\/\/www.semrush.com\/listings-management\/\" target=\"_blank\" rel=\"noopener\">Listing Management<\/a> tool. It provides a curated list of trustworthy directories, helping you identify the ones most relevant to your business.<\/p>\n<p>Plus, it automates the submission process, saving you valuable time and effort.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Focusing on reputable directories instead of low-quality options will actually help your website\u2019s visibility and SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Getting_Backlinks_from_Irrelevant_and_Spammy_Websites\"><\/span>4. Getting Backlinks from Irrelevant and Spammy Websites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Backlinks from unrelated or spammy websites can hurt your website. They can damage your reputation and SEO.<\/p>\n<p>But what are spammy websites?<\/p>\n<p>These are sites that are often poorly designed, filled with irrelevant or <a title=\"Duplicate Content and SEO: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/duplicate-content\" target=\"_blank\" rel=\"noopener\">duplicated content<\/a>, and have excessive advertising or pop-ups. They may also engage in unethical SEO practices. Like keyword stuffing and link schemes.<\/p>\n<p>For example:<\/p>\n<p>Some sites may have poor content. And a pop-up you can\u2019t close to access the main page:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Some of these sites are so unsafe that you might even see a warning before you visit them. Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Getting links from these websites often happens unintentionally.<\/p>\n<p>But it can also be the result of poorly executed <a title=\"Link Building Strategies: The Complete List\" href=\"https:\/\/backlinko.com\/link-building-strategies\" target=\"_blank\" rel=\"noopener\">link building strategies<\/a>.<\/p>\n<p>Search engines see the links pointing to your website as a reflection of your site\u2019s quality. If those links come from spammy or irrelevant sites, it\u2019s like getting a bad recommendation.<\/p>\n<p>This sends a negative signal to search engines associating your site with low-quality content and potentially damaging your rankings and traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Forcing_Your_Links_in_Forum_Discussions_and_Blog_Comments\"><\/span>5. Forcing Your Links in Forum Discussions and Blog Comments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s tempting to drop your website link in forum discussions or other blog comment sections.<\/p>\n<p>Especially when you\u2019re eager to boost your SEO.<\/p>\n<p>You might think, \u201cMy content is relevant, so what\u2019s the harm?\u201d<\/p>\n<p>But even if your link fits the topic, spamming forums and comments with it is a risky move that rarely pays off.<\/p>\n<p>Here\u2019s why forced links backfire:<\/p>\n<p><strong>They can annoy people:<\/strong> Imagine someone interrupting a conversation to talk about themselves. That\u2019s what it can feel like when you force your link into discussions. It may annoy people and damage your reputation.<br \/>\n<strong>Spam filters may block them:<\/strong> Most forums and blogs have spam filters that can easily detect and block these types of comments. Your link might never even be seen. Here\u2019s an example:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>They\u2019re ineffective for SEO:<\/strong> Search engines can tell when a link is forced or unnatural. Instead of boosting your SEO, this tactic is more likely to be ignored. It probably won\u2019t help your rankings.<\/p>\n<p>Instead of forcing links, focus on building genuine relationships and adding value to the conversation. Offer helpful insights, answer questions, and only share your link when it truly contributes to the discussion.<\/p>\n<p>When you do so, you establish yourself as a credible source of information. And earn backlinks organically. Which is far more beneficial for your SEO in the long run.<\/p>\n<p>However, make sure to read the rules before posting on a forum or blog. Because some of them may have commenting guidelines to avoid being flagged as spam.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Participating_in_Private_Blog_Networks\"><\/span>6. Participating in Private Blog Networks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Private Blog Networks (PBNs): What Are They &amp; Do They Work?\" href=\"https:\/\/www.semrush.com\/blog\/private-blog-network\/\" target=\"_blank\" rel=\"noopener\">Private blog networks<\/a> (PBNs) are networks of websites with the purpose of linking to other sites to manipulate their search engine rankings.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>They may seem like a shortcut to SEO success. But PBNs are a risky and ineffective way to get backlinks.<\/p>\n<p>Here\u2019s why:<\/p>\n<p><strong>It\u2019s against Google\u2019s rules:<\/strong> PBNs violate Google Webmaster\u2019s Guidelines, which prohibit any attempt to manipulate search rankings through unnatural <a title=\"Link Building for SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/link-building\" target=\"_blank\" rel=\"noopener\">link building<\/a><br \/>\n<strong>There\u2019s a high risk of penalties:<\/strong> Google actively hunts down and penalizes PBN websites. This can lead to a dramatic drop in rankings. Or, even complete removal from search results.<br \/>\n<strong>It\u2019s unsustainable:<\/strong> PBNs aren\u2019t a sustainable long-term strategy. They require constant maintenance and monitoring to avoid detection.<br \/>\n<strong>They provide low-quality links:<\/strong> The links within a PBN are often low-quality and irrelevant. They don\u2019t provide any real value to readers and can actually harm your website\u2019s reputation.<br \/>\n<strong>It\u2019s expensive:<\/strong> Building and maintaining a PBN can be expensive. And the potential return on investment is minimal, especially considering the high risk of penalties.<\/p>\n<p>Instead of resorting to PBNs, focus on building a strong backlink profile through ethical and sustainable methods.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Creating_Widgets_with_Links\"><\/span>7. Creating Widgets with Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Widgets are interactive tools you can add to your website or let others embed on theirs.<\/p>\n<p>They offer extra functionality and info for a better user experience.<\/p>\n<p>Creating widgets can be a great way to get your name out there and attract more visitors.<\/p>\n<p>But here\u2019s the catch.<\/p>\n<p>If your widget generates links automatically whenever it\u2019s embedded, you could end up with a ton of backlinks from all sorts of websites. Including those that aren\u2019t relevant to your niche.<\/p>\n<p>If your widget creates a link back to your website automatically, it might create a bad backlink.<\/p>\n<p>Why?<\/p>\n<p>Because you have no control over where your widget ends up.<\/p>\n<p>This means that your widget could be on spammy websites.<\/p>\n<p>The safest approach is to make sure the links generated by your widget are \u201cnofollow.\u201d Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This tells search engines not to count those links as endorsements of your website.<\/p>\n<p>By doing so, you can get the benefits of widgets. Without getting bad backlinks to your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Using_Link_Building_Bots\"><\/span>8. Using Link Building Bots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Link building bots are automated software programs designed to create backlinks for your website.<\/p>\n<p>They often work by:<\/p>\n<p>Submitting your site to low-quality or spammy directories<br \/>\nLeaving comments on blogs<br \/>\nCreating fake social media profiles to share your content<\/p>\n<p>At first, they may seem like a time-saving solution.<\/p>\n<p>But this method attracts unnatural links from low-quality pages\u2014with no real value to them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Hiding_Links\"><\/span>9. Hiding Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hiding links is a shady SEO practice. It involves making links invisible to human visitors while keeping them visible to search engine crawlers.<\/p>\n<p>This is usually done by:<\/p>\n<p>Making the link text the same color as the background so it blends in<br \/>\nReducing the font size of the link text to make it almost impossible to see<br \/>\nPlacing links outside the visible area of a webpage<br \/>\nEmbedding links within images without providing descriptive <a title=\"Alt Text: What Is It &amp; Why It Matters for Accessibility &amp; SEO\" href=\"https:\/\/www.semrush.com\/blog\/alt-text\/\" target=\"_blank\" rel=\"noopener\">alt text<\/a><\/p>\n<p>This tactic is quite uncommon and outdated due to the associated risks and potential penalties. Because the Google algorithm can now spot them. But it\u2019s still important to be aware of and understand how it\u2019s done.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Being_an_SEO_Attack_Target\"><\/span>10. Being an SEO Attack Target<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the least common source of bad backlinks, as it requires malicious intent from your competitors.<\/p>\n<p>But being the target of an SEO attack is still a real threat.<\/p>\n<p>This involves a competitor intentionally building harmful backlinks to your website in an attempt to damage your site\u2019s reputation. And potentially, your search engine rankings.<\/p>\n<p>To spot an SEO attack, keep an eye out for these signs:<\/p>\n<p>A sudden drop in rankings for keywords that have been generating high traffic in the past<br \/>\nAn unusual increase in backlinks from low-quality or irrelevant websites<br \/>\nNegative or irrelevant reviews left with the intention to sabotage your reputation<\/p>\n<p>While you can\u2019t completely prevent an SEO attack, you can make your website less vulnerable by:<\/p>\n<p>Building a strong backlink profile. A lot of high-quality links makes it harder for attackers to significantly impact your rankings.<br \/>\nImplement security measures to protect your website from hacking and other forms of cyberattacks<\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_to_Take_Action_on_Bad_Backlinks\"><\/span>When to Take Action on Bad Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Finding bad backlinks can be alarming. But it\u2019s important to assess the situation before taking action.<\/p>\n<p>Not all backlinks are equally harmful. And some may not even require immediate intervention.<\/p>\n<p>As Greg \u2018n Morgan advise:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p>\u201cMost backlinks, even in a worst-case scenario, will not cause negative SEO, but rather will just be ignored by Google. In cases where a backlink is especially spammy, such as a bad traffic trend, or has outbound anchor texts like \u201ccasino\u201d AND it is completely irrelevant to your business, then taking action is recommended.\u201d<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This means that most toxic backlinks won\u2019t actively harm your website. But they also won\u2019t provide any benefits. They\u2019ll simply create irrelevant noise in your link profile.<\/p>\n<p>However, we recommend taking action against certain types of bad backlinks.<\/p>\n<p>Here\u2019s when you should intervene:<\/p>\n<p>If your backlink profile is dominated by links from obvious link farms, spam sites, or those using manipulative tactics, it\u2019s best to take action to protect your site\u2019s reputation<br \/>\nIf you have links from unrelated sites using spammy anchor text<br \/>\nIf you see a sudden drop in rankings that seems related to backlinks, it\u2019s time to do a backlink audit and potentially take action<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Get_Rid_of_Bad_Backlinks\"><\/span>How to Get Rid of Bad Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Request_Link_Removals\"><\/span>Request Link Removals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step is to try to get the bad backlinks removed naturally. This means contacting websites and asking them to remove the links. This is tedious\u2014but can be made easier using tools.<\/p>\n<p>Here\u2019s the process:<\/p>\n<p>Go to Semrush and navigate to \u201c<strong>Backlink Audit<\/strong> &gt; <strong>Audit<\/strong>.\u201d<\/p>\n<p>Select \u201c<strong>60-100 Toxic<\/strong>\u201d in the \u201cToxicity Score\u201d dropdown filter to review the most toxic backlinks.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Go through the list and select the links you\u2019d like to get removed.<\/p>\n<p>Then, click on the \u201c<strong>Remove<\/strong>\u201d button at the top of the list.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Next, select whether you want to get your link removed on the domain or URL level. By default, select \u201c<strong>Domain<\/strong>\u201d and click \u201c<strong>Move to Remove<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Alternatively, move each backlink to the \u201cRemove\u201d list one by one by clicking the same icon next to the link you want to get removed.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Once you\u2019re done adding toxic links to the Remove list, click the \u201c<strong>Remove<\/strong>\u201d tab. This section will show you all the backlinks you\u2019ve marked for removal.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Next, click \u201c<strong>Send<\/strong>\u201d next to the link you\u2019d like to get removed to send an email to the website owner right from Semrush.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Semrush already has a pre-written draft of an email you can send to the website owner. Add the email address of the person you\u2019re reaching out, edit the draft, and send the email.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Disavow_Bad_Backlinks\"><\/span>Disavow Bad Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Disavowing backlinks should be a last resort.<\/strong> As it can have unintended consequences and sometimes even create more issues than it solves.<\/p>\n<p>However, if you\u2019re unable to get a harmful backlink removed, you can disavow it through Google Search Console. This tells Google to ignore the link when assessing your website\u2019s rankings.<\/p>\n<p>Here\u2019s how to do it:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_1_Create_a_Disavow_File\"><\/span>Step #1: Create a Disavow File<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Go to Semrush and navigate to \u201c<strong>Backlink Audit<\/strong> &gt; <strong>Audit<\/strong>\u201d and select \u201c<strong>60-100 Toxic<\/strong>\u201d in the \u201cToxicity Score\u201d dropdown filter. (Just like you did when you reviewed the list for removal.)<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Choose the links you want to disavow and click the \u201d<strong>Disavow<\/strong>\u201d button.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Select \u201c<strong>Domain<\/strong>\u201d and click \u201c<strong>Move to Disavow<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Navigate to the \u201c<strong>Disavow<\/strong>\u201d section and click \u201c<strong>Export to TXT<\/strong>\u201d to save the file on your computer.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Step_2_Upload_the_Disavow_File_to_GSC\"><\/span>Step #2: Upload the Disavow File to GSC<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Then, open Google\u2019s <a title=\"Google Search Console \u2013 Disavow Links\" href=\"https:\/\/search.google.com\/search-console\/disavow-links\" target=\"_blank\" rel=\"noopener\">Disavow Links<\/a> tool and select your Google Search Console property (i.e., your website).<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Step_3_Upload_Your_List\"><\/span>Step #3: Upload Your List<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Finally, upload your disavow list as a .txt file.<\/p>\n<p>If the file uploads successfully, you\u2019re good to go. Google will incorporate your list into its index. This means they\u2019ll consider your disavow requests as they recrawl and reprocess pages on the web. This process can take a few weeks.<\/p>\n<p>If there are any errors in your file, you\u2019ll see a list of them immediately. Your previous list won\u2019t be replaced. So, you can fix the errors in your new list and try uploading it again.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_Your_Backlink_Profile_Healthy\"><\/span>Keep Your Backlink Profile Healthy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having a healthy backlink profile is great for your website rankings.<\/p>\n<p>Understanding the common sources of bad backlinks helps you avoid getting them. But you don\u2019t always have control over the backlinks you get. You may still get links from spammy websites.<\/p>\n<p>However, you can strategically build high-quality links that boost your credibility.<\/p>\n<p>So, whether you\u2019re dealing with toxic backlinks or simply looking to build a stronger reputation, our guide on <a title=\"How to Increase Website Authority (7 Proven Strategies)\" href=\"https:\/\/backlinko.com\/increase-domain-authority\" target=\"_blank\" rel=\"noopener\">increasing website authority<\/a> is your next step.<\/p>\n<p>In this guide, you\u2019ll discover proven strategies for earning high-quality backlinks, improving your site\u2019s reputation, and boosting your search engine rankings.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/bad-backlinks\" target=\"_blank\" rel=\"noopener\">Bad Backlinks: A Complete Guide on Spotting and Avoiding Them<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bad (or toxic) backlinks are links from external websites that can harm your site\u2019s ranking and online reputation. Search engines like Google see bad backlinks as a red flag, associating your site with low-quality or spammy content. This can lead to a drop in your rankings, making it harder for potential customers to find you. We\u2019ve already seen what a good link profile can do for your site. According to a study by Backlinko, the No. 1 result in Google has an average of 3.8 times [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10850,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/08\/the-number-one-result-in-google-has-almost-4x-more-backlinks-than-position-2-10-kYhYON-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/08\/the-number-one-result-in-google-has-almost-4x-more-backlinks-than-position-2-10-kYhYON-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10849"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/10850"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}