{"id":10851,"date":"2024-08-22T13:45:32","date_gmt":"2024-08-22T13:45:32","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/"},"modified":"2024-08-22T13:45:32","modified_gmt":"2024-08-22T13:45:32","slug":"15-online-review-statistics","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/","title":{"rendered":"15 Online Review Statistics"},"content":{"rendered":"<p>Online reviews have become an integral part of the buyer journey. From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions.<\/p>\n<p>In this blog post, you\u2019ll find up-to-date online review statistics, where we\u2019ll uncover the importance of customer reviews, highlight the most popular online review platforms, and cover some insights about fake reviews.<\/p>\n<p>Click for a specific section:<\/p>\n<p><a href=\"https:\/\/backlinko.com\/blog#online-review-statistics-highlights\" target=\"_blank\" rel=\"noopener\">Online Review Statistics (Highlights)<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#general-online-review-statistics\" target=\"_blank\" rel=\"noopener\">General Online Review Statistics<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#popular-online-review-platforms\" target=\"_blank\" rel=\"noopener\">Popular Online Review Platforms<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#fake-online-reviews\" target=\"_blank\" rel=\"noopener\">Fake Online Reviews<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#Online_Review_Statistics_Highlights\" >Online Review Statistics (Highlights)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#General_Online_Review_Statistics\" >General Online Review Statistics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#More_than_7_in_10_consumers_claim_to_%E2%80%9Calways%E2%80%9D_or_%E2%80%9Cregularly%E2%80%9D_read_online_reviews_when_looking_for_local_businesses_BrightLocal\" >More than 7 in 10 consumers claim to \u201calways\u201d or \u201cregularly\u201d read online reviews when looking for local businesses (BrightLocal)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#61_of_consumers_check_2-3_review_sites_before_making_a_decision_BrightLocal\" >61% of consumers check 2-3 review sites before making a decision (BrightLocal)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#7_in_10_American_consumers_say_its_rare_for_them_to_visit_a_new_business_without_reading_online_reviews_first_Yelp\" >7 in 10 American consumers say it\u2019s rare for them to visit a new business without reading online reviews first (Yelp)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#66_of_US_consumers_state_that_they_are_%E2%80%9Cfrequently%E2%80%9D_or_%E2%80%9Cvery_frequently%E2%80%9D_influenced_by_customer_reviews_during_their_purchase_journey_Trustpilot\" >66% of US consumers state that they are \u201cfrequently\u201d or \u201cvery frequently\u201d influenced by customer reviews during their purchase journey (Trustpilot)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#Nearly_4_in_10_consumers_use_reviews_as_a_main_channel_for_online_brand_research_DataReportal\" >Nearly 4 in 10 consumers use reviews as a main channel for online brand research (DataReportal)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#59_of_consumers_expect_a_response_to_their_online_review_within_3_days_BrightLocal\" >59% of consumers expect a response to their online review within 3 days (BrightLocal)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#70_of_customers_say_theyre_more_likely_to_leave_a_review_when_the_business_account_is_responsive_to_reviews_Yelp\" >70% of customers say they\u2019re more likely to leave a review when the business account is responsive to reviews (Yelp)<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#Popular_Online_Review_Platforms\" >Popular Online Review Platforms<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#81_of_consumers_use_Google_to_check_online_reviews_about_local_businesses_BrightLocal\" >81% of consumers use Google to check online reviews about local businesses (BrightLocal)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#44_of_US_consumers_use_Yelp_to_find_business_reviews_BrightLocal\" >44% of US consumers use Yelp to find business reviews (BrightLocal)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#Facebook_and_Instagram_are_the_most_used_social_media_platforms_for_reading_online_reviews_BrightLocal\" >Facebook and Instagram are the most used social media platforms for reading online reviews (BrightLocal)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#Users_on_Yelp_contributed_22_million_reviews_on_the_platform_in_2023_Yelp\" >Users on Yelp contributed 22 million reviews on the platform in 2023 (Yelp)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#The_number_of_reviews_on_Tripadvisor_reached_1_billion_to_date_Tripadvisor\" >The number of reviews on Tripadvisor reached 1 billion to date (Tripadvisor)<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#Fake_Online_Reviews\" >Fake Online Reviews<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#75_of_consumers_say_theyre_concerned_about_fake_online_reviews_Bazaarvoice_BrightLocal\" >75% of consumers say they\u2019re concerned about fake online reviews (Bazaarvoice, BrightLocal)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/08\/22\/15-online-review-statistics\/#83_of_US_consumers_state_theyre_more_inclined_to_trust_a_written_instead_of_a_star_rating_Yelp\" >83% of US consumers state they\u2019re more inclined to trust a written instead of a star rating (Yelp)<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Online_Review_Statistics_Highlights\"><\/span>Online Review Statistics (Highlights)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>75%<\/strong> of consumers read online reviews when researching businesses.<br \/>\nFacebook and Instagram are the most popular social media platforms for reading customer reviews.<br \/>\nAround <strong>7 in 10 consumers<\/strong> state consumer reviews at least \u201cfrequently\u201d influence their purchase decisions.<br \/>\n<strong>75%<\/strong> of consumers are concerned about fake reviews.<br \/>\n<strong>93%<\/strong> of customers expect a response from businesses to their online reviews.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"General_Online_Review_Statistics\"><\/span>General Online Review Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><span class=\"ez-toc-section\" id=\"More_than_7_in_10_consumers_claim_to_%E2%80%9Calways%E2%80%9D_or_%E2%80%9Cregularly%E2%80%9D_read_online_reviews_when_looking_for_local_businesses_BrightLocal\"><\/span>More than 7 in 10 consumers claim to \u201calways\u201d or \u201cregularly\u201d read online reviews when looking for local businesses (<a title=\"Local Consumer Review Survey 2024: Trends, Behaviors, and Platforms Explored - BrightLocal\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">BrightLocal<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>75% of consumers check online reviews when researching local businesses. Only 3% of consumers claim to never read online reviews.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a complete breakdown of how often consumers turn to reading online reviews:<\/p>\n<div class=\"table-responsive\">\n<p>Frequency<br \/>\nShare of Consumers<\/p>\n<p>Always<br \/>\n33%<\/p>\n<p>Regularly<br \/>\n42%<\/p>\n<p>Occasionally<br \/>\n22%<\/p>\n<p>Never<br \/>\n3%<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"61_of_consumers_check_2-3_review_sites_before_making_a_decision_BrightLocal\"><\/span>61% of consumers check 2-3 review sites before making a decision (<a title=\"Local Consumer Review Survey 2024: Trends, Behaviors, and Platforms Explored - BrightLocal\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">BrightLocal<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>61% of consumers rely on 2-3 sites to check online reviews when researching local businesses. Only 16% of customers typically use 4 or more review sites. Using more than 5 review sites or apps is fairly uncommon, where only 7% of respondents opted for that option.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"7_in_10_American_consumers_say_its_rare_for_them_to_visit_a_new_business_without_reading_online_reviews_first_Yelp\"><\/span>7 in 10 American consumers say it\u2019s rare for them to visit a new business without reading online reviews first (<a title=\"Yelp publishes an index of Compensated and Suspicious Activity Consumer Alerts recipients and releases survey findings on what makes reviews trustworthy\" href=\"https:\/\/blog.yelp.com\/news\/yelp-publishes-index-of-consumer-alerts-recipients-releases-survey-findings\/\" target=\"_blank\" rel=\"noopener\">Yelp<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>70% of surveyed respondents claim it is uncommon for them to try a new business without checking consumer reviews first. The same survey found that 76% of consumers say they read more reviews than ever before.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"66_of_US_consumers_state_that_they_are_%E2%80%9Cfrequently%E2%80%9D_or_%E2%80%9Cvery_frequently%E2%80%9D_influenced_by_customer_reviews_during_their_purchase_journey_Trustpilot\"><\/span>66% of US consumers state that they are \u201cfrequently\u201d or \u201cvery frequently\u201d influenced by customer reviews during their purchase journey (<a title=\"The value of Trustpilot ratings in advertising report\" href=\"https:\/\/business.trustpilot.com\/marketing\/ratings-in-advertising-report-for-businesses\" target=\"_blank\" rel=\"noopener\">Trustpilot<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The vast majority (66%) of consumers claim that consumer reviews \u201coften\u201d or \u201cvery often\u201d influence their purchase decisions, that\u2019s more than any other source of information.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nearly_4_in_10_consumers_use_reviews_as_a_main_channel_for_online_brand_research_DataReportal\"><\/span>Nearly 4 in 10 consumers use reviews as a main channel for online brand research (<a title=\"Digital 2024: Global Overview Report \u2014 DataReportal\" href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\" target=\"_blank\" rel=\"noopener\">DataReportal<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>37.2% of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%).<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a complete breakdown of the main channels when researching brands online:<\/p>\n<div class=\"table-responsive\">\n<p>Channel<br \/>\nShare of Respondents<\/p>\n<p>Search engines<br \/>\n50.3%<\/p>\n<p>Social networks<br \/>\n46%<\/p>\n<p>Consumer reviews<br \/>\n37.2%<\/p>\n<p>Product and brand websites<br \/>\n33.3%<\/p>\n<p>Mobile apps<br \/>\n28%<\/p>\n<p>Price comparison sites<br \/>\n26.8%<\/p>\n<p>Video sites<br \/>\n22%<\/p>\n<p>Discount voucher sites<br \/>\n19.4%<\/p>\n<p>Q&amp;A sites<br \/>\n18.6%<\/p>\n<\/div>\n<p>54% of consumers would consider using a business with a minimum rating of 4 stars (<a title=\"Local Consumer Review Survey 2024: Trends, Behaviors, and...\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">BrightLocal<\/a>)<\/p>\n<p>According to recent findings, more than half (54%) of consumers would only consider a business with a star rating between 4 and 5 stars (on a 5-star scale). Only 5% of survey respondents say that star rating doesn\u2019t impact their decisions.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a complete breakdown of the minimum average star rating consumers expect from businesses:<\/p>\n<div class=\"table-responsive\">\n<p>Average Star Rating<br \/>\nShare of Consumers<\/p>\n<p>1 star<br \/>\n2%<\/p>\n<p>1.5 stars<br \/>\n3%<\/p>\n<p>2 stars<br \/>\n2%<\/p>\n<p>2.5 stars<br \/>\n4%<\/p>\n<p>3 stars<br \/>\n13%<\/p>\n<p>3.5 stars<br \/>\n17%<\/p>\n<p>4 stars<br \/>\n37%<\/p>\n<p>4.5 stars<br \/>\n12%<\/p>\n<p>5 stars<br \/>\n5%<\/p>\n<p>Star rating does not impact decision<br \/>\n5%<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"59_of_consumers_expect_a_response_to_their_online_review_within_3_days_BrightLocal\"><\/span>59% of consumers expect a response to their online review within 3 days (<a title=\"Local Consumer Review Survey 2024: Trends, Behaviors, and...\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">BrightLocal<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It is expected by 93% of consumers that businesses will respond to their reviews. More than half (59%) of consumers expect a fast response within three days of the review being posted.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"70_of_customers_say_theyre_more_likely_to_leave_a_review_when_the_business_account_is_responsive_to_reviews_Yelp\"><\/span>70% of customers say they\u2019re more likely to leave a review when the business account is responsive to reviews (<a title=\"Yelp publishes an index of Compensated and Suspicious Act...\" href=\"https:\/\/blog.yelp.com\/news\/yelp-publishes-index-of-consumer-alerts-recipients-releases-survey-findings\/\" target=\"_blank\" rel=\"noopener\">Yelp<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Having an engaged business account on the review platform helps increase the number of customer reviews and improve online visibility. 70% of individuals who read reviews are more inclined to write a review when they see that the manager takes the time to respond to customer online feedback.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Popular_Online_Review_Platforms\"><\/span>Popular Online Review Platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><span class=\"ez-toc-section\" id=\"81_of_consumers_use_Google_to_check_online_reviews_about_local_businesses_BrightLocal\"><\/span>81% of consumers use Google to check online reviews about local businesses (<a title=\"Local Consumer Review Survey 2024: Trends, Behaviors, and...\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">BrightLocal<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>The vast majority (81%) of US consumers turn to Google to evaluate local businesses. In fact, it\u2019s the only platform used by more than half of surveyed consumers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"44_of_US_consumers_use_Yelp_to_find_business_reviews_BrightLocal\"><\/span>44% of US consumers use Yelp to find business reviews (<a title=\"Local Consumer Review Survey 2024: Trends, Behaviors, and...\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">BrightLocal<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The percentage of consumers using Yelp for online reviews dropped from 53% in 2022 to 44% in 2024. Despite the decrease in consumer use, Yelp remains one of the top 3 most used platforms for reading online reviews.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Facebook_and_Instagram_are_the_most_used_social_media_platforms_for_reading_online_reviews_BrightLocal\"><\/span>Facebook and Instagram are the most used social media platforms for reading online reviews (<a title=\"Local Consumer Review Survey 2024: Trends, Behaviors, and...\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">BrightLocal<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In 2024, 45% of American consumers turned to Facebook to find business reviews. Other popular social media networks among customers for checking online reviews include Instagram (34%) and YouTube (32%).<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a complete breakdown of the most used social media platforms for reading local business reviews:<\/p>\n<div class=\"table-responsive\">\n<p>Social Media Platform<br \/>\nShare of Consumers<\/p>\n<p>Facebook<br \/>\n45%<\/p>\n<p>Instagram<br \/>\n34%<\/p>\n<p>YouTube<br \/>\n32%<\/p>\n<p>TikTok<br \/>\n23%<\/p>\n<p>Reddit<br \/>\n21%<\/p>\n<p>X\/Twitter<br \/>\n18%<\/p>\n<p>Threads<br \/>\n10%<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Users_on_Yelp_contributed_22_million_reviews_on_the_platform_in_2023_Yelp\"><\/span>Users on Yelp contributed 22 million reviews on the platform in 2023 (<a title=\"Yelp releases 2023 Trust &amp; Safety Report\" href=\"https:\/\/blog.yelp.com\/news\/yelp-releases-2023-trust-safety-report\/\" target=\"_blank\" rel=\"noopener\">Yelp<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Yelp reported having 22 million new user reviews in 2023, bringing the total number of reviews on the platform to over 287 million. On average, Yelp users leave 60,720 reviews every day.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_number_of_reviews_on_Tripadvisor_reached_1_billion_to_date_Tripadvisor\"><\/span>The number of reviews on Tripadvisor reached 1 billion to date (<a title=\"Investor Relations\" href=\"https:\/\/ir.tripadvisor.com\/\" target=\"_blank\" rel=\"noopener\">Tripadvisor<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>According to company data, users on Tripadvisor contributed 1 billion reviews and opinions to date. Total number of user reviews and ratings on the platform increased from 320 million in 2015 to more than 1 billion today.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fake_Online_Reviews\"><\/span>Fake Online Reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><span class=\"ez-toc-section\" id=\"75_of_consumers_say_theyre_concerned_about_fake_online_reviews_Bazaarvoice_BrightLocal\"><\/span>75% of consumers say they\u2019re concerned about fake online reviews (<a title=\"Research report: Do trust signals inspire shopper confidence? | Bazaarvoice\" href=\"https:\/\/www.bazaarvoice.com\/blog\/trust-signals-research-report\/\" target=\"_blank\" rel=\"noopener\">Bazaarvoice<\/a>, <a title=\"Local Consumer Review Survey 2024: Trends, Behaviors, and...\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">BrightLocal<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When asked about online reviews, more than 7 in 10 consumers claim they\u2019re concerned about non-legitimate reviews. Moreover, around half of the survey respondents claim that they\u2019re confident they\u2019ve seen fake reviews on major review sites like Amazon (49%), Facebook (40%), and Google (38%).<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a full breakdown:<\/p>\n<div class=\"table-responsive\">\n<p>Platform<br \/>\nShare of Consumers That Are Confident They\u2019ve Seen Fake Reviews There<\/p>\n<p>Amazon<br \/>\n49%<\/p>\n<p>Facebook<br \/>\n40%<\/p>\n<p>Google<br \/>\n38%<\/p>\n<p>Yelp<br \/>\n23%<\/p>\n<p>Tripadvisor<br \/>\n15%<\/p>\n<p>Apple Maps<br \/>\n12%<\/p>\n<p>Better Business Bureau (BBB)<br \/>\n9%<\/p>\n<p>None of the above<br \/>\n19%<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"83_of_US_consumers_state_theyre_more_inclined_to_trust_a_written_instead_of_a_star_rating_Yelp\"><\/span>83% of US consumers state they\u2019re more inclined to trust a written instead of a star rating (<a title=\"Yelp publishes an index of Compensated and Suspicious Act...\" href=\"https:\/\/blog.yelp.com\/news\/yelp-publishes-index-of-consumer-alerts-recipients-releases-survey-findings\/\" target=\"_blank\" rel=\"noopener\">Yelp<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>More than 8 in 10 consumers are more likely to trust reviews with text instead of a star rating without any details. In fact, the average length of a recommended review on Yelp is 471 characters.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/online-review-stats\" target=\"_blank\" rel=\"noopener\">15 Online Review Statistics<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Online reviews have become an integral part of the buyer journey. From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. In this blog post, you\u2019ll find up-to-date online review statistics, where we\u2019ll uncover the importance of customer reviews, highlight the most popular online review platforms, and cover some insights about fake reviews. Click for a specific section: Online Review Statistics (Highlights) General Online Review Statistics Popular Online Review Platforms Fake Online Reviews Online Review Statistics (Highlights) 75% of [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10852,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/08\/consumerrs-check-online-reviews-s3S1lE-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/08\/consumerrs-check-online-reviews-s3S1lE-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10851"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/10852"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}