We start the keyword mapping process with a content strategy that targets our ideal customer profiles (ICPs) and covers our main content pillars: SEO, Content Marketing, Link Building, and Digital Marketing more broadly.<\/p>\n
Since the SEO industry is constantly changing with new techniques, tactics, and terminology, we first evaluate our existing content library to ensure everything is still relevant and accurate.<\/p>\n
Then, we do new keyword research (based on audience intelligence or competitor analysis) to identify new article topics. <\/p>\n
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