{"id":10987,"date":"2024-09-06T14:48:39","date_gmt":"2024-09-06T14:48:39","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/"},"modified":"2024-09-06T14:48:39","modified_gmt":"2024-09-06T14:48:39","slug":"ai-copywriting-top-4-tools-and-best-ways-to-use-them","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/","title":{"rendered":"AI Copywriting: Top 4 Tools and Best Ways to Use Them"},"content":{"rendered":"<p>AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client\u2019s business).<\/p>\n<p>You can use it to create:<\/p>\n<p>Snappy taglines<br \/>\nPersuasive product descriptions<br \/>\nAttention-grabbing social media posts<\/p>\n<p>There are lots of AI copywriting tools out there. And the technology is continuously getting better, faster, and more accessible.<\/p>\n<p>This leaves many worrying that AI might replace human copywriters altogether.<\/p>\n<p>But AI isn\u2019t there to replace copywriters. AI is there to help you become a more efficient and creative copywriter.<\/p>\n<p>In this guide, we\u2019ll show you how to get the most out of AI copywriting tools. And we\u2019ll go over a few of our favorites.<\/p>\n<p>If you\u2019re just looking for tools to use, here are the four we recommend checking out:<\/p>\n<div class=\"table-responsive\">\n<p>AI Copywriting Tool<br \/>\nBest for<br \/>\nStarting Price<\/p>\n<p><a href=\"https:\/\/backlinko.com\/blog#jasper\" target=\"_blank\" rel=\"noopener\">Jasper<\/a><br \/>\nAd copy and slogans<br \/>\n$49 per month; 7-day free trial<\/p>\n<p><a href=\"https:\/\/backlinko.com\/blog#copy-ai\" target=\"_blank\" rel=\"noopener\">Copy.ai<\/a><br \/>\nProduct descriptions and landing page copy<br \/>\n$49 per month; limited free account<\/p>\n<p><a href=\"https:\/\/backlinko.com\/blog#semrush-ai-social-content-generator\" target=\"_blank\" rel=\"noopener\">Semrush AI Social Content Generator<\/a><br \/>\nSocial media posts and captions<br \/>\n$35 per month; 7-day free trial<\/p>\n<p><a href=\"https:\/\/backlinko.com\/blog#chatgpt\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a><br \/>\nGetting feedback on your copy<br \/>\n$20 per month; limited free account<\/p>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#How_AI_Copywriting_Can_Help_Your_Business\" >How AI Copywriting Can Help Your Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Speed_Up_Your_Copy_Creation\" >Speed Up Your Copy Creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Save_Marketing_Budget\" >Save Marketing Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Scale_Your_Content_Production\" >Scale Your Content Production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Maintain_Your_Brand_Voice\" >Maintain Your Brand Voice<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#The_Challenges_and_Limitations_of_Using_AI_Copywriting_Tools\" >The Challenges and Limitations of Using AI Copywriting Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#The_Copy_Lacks_Creativity_and_Human_Touch\" >The Copy Lacks Creativity and Human Touch<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#What_to_Do_About_It\" >What to Do About It<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#The_Copy_Has_Context_and_Nuance_Issues\" >The Copy Has Context and Nuance Issues<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#What_to_Do_About_It-2\" >What to Do About It<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#The_Copy_May_Have_Ethical_Concerns_and_Biases\" >The Copy May Have Ethical Concerns and Biases<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#What_to_Do_About_It-3\" >What to Do About It<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Top_4_AI_Copywriting_Tools\" >Top 4 AI Copywriting Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#1_Jasper\" >1. Jasper<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Write_Ad_Copy\" >Write Ad Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Generate_Slogans\" >Generate Slogans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Teach_Jasper_Your_Brand_Voice\" >Teach Jasper Your Brand Voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Pros_and_Cons\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Pricing\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#2_Copyai\" >2. Copy.ai<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Create_Product_Descriptions\" >Create Product Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Generate_Landing_Page_Copy\" >Generate Landing Page Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Save_Your_Brand_Voice\" >Save Your Brand Voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Pros_and_Cons-2\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Pricing-2\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#3_Semrush_AI_Social_Content_Generator\" >3. Semrush AI Social Content Generator<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Generate_Compelling_Social_Media_Captions\" >Generate Compelling Social Media Captions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Create_Carousel_Post_Copy\" >Create Carousel Post Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Pros_and_Cons-3\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Pricing-3\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#4_ChatGPT\" >4. ChatGPT<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Generate_Unlimited_Copy\" >Generate Unlimited Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Get_Feedback_on_Any_Copy\" >Get Feedback on Any Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Pros_and_Cons-4\" >Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Pricing-4\" >Pricing<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Best_Ways_to_Use_AI_for_Copywriting\" >Best Ways to Use AI for Copywriting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Analyze_Your_Existing_Copy\" >Analyze Your Existing Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Brainstorm_Creative_Ideas\" >Brainstorm Creative Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Gather_and_Summarize_Information\" >Gather and Summarize Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Create_Multiple_Versions_for_AB_Testing\" >Create Multiple Versions for A\/B Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Fact-Check_Every_Output\" >Fact-Check Every Output<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Maintain_Consistent_Tone_and_Style\" >Maintain Consistent Tone and Style<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/09\/06\/ai-copywriting-top-4-tools-and-best-ways-to-use-them\/#Use_AI_Tools_to_Enhance_Not_Replace_Your_Copywriting\" >Use AI Tools to Enhance (Not Replace) Your Copywriting<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_AI_Copywriting_Can_Help_Your_Business\"><\/span>How AI Copywriting Can Help Your Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using AI for copywriting comes with various benefits. From speeding up your workflows to saving you money.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Note:<\/strong> While AI tools can help streamline your efforts (and even improve your copy), we recommend you <a title=\"What is Copywriting? The Definitive Guide\" href=\"https:\/\/backlinko.com\/copywriting-guide\" target=\"_blank\" rel=\"noopener\">learn the basics of great copywriting<\/a> first. This will help you assess and improve the outputs the tools provide.<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Speed_Up_Your_Copy_Creation\"><\/span>Speed Up Your Copy Creation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI copywriting tools can drastically reduce the time it takes to create compelling copy.<\/p>\n<p>You don\u2019t need to spend hours brainstorming the perfect tagline, product description, or social media copy. As you can use an AI tool to instantly generate a dozen options.<\/p>\n<p>Each tailored to your brand voice and target audience (when you include the right directions in your prompt).<\/p>\n<p>Here\u2019s an example of AI generating 10 variations of a tagline for a new bakery in just under a minute:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This rapid ideation lets you quickly test and refine your messaging. Which means launching your campaigns faster.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Save_Marketing_Budget\"><\/span>Save Marketing Budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re on a tight budget, generative AI tools can save you A LOT of money.<\/p>\n<p>Instead of hiring a team of copywriters or outsourcing to agencies, you can use a tool that delivers copy at a fraction of the cost. Or even for free.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Note:<\/strong> We\u2019ll talk more about the quality implications in the next section.<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Scale_Your_Content_Production\"><\/span>Scale Your Content Production<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With AI, you can quickly and easily create variations of your copy. Or repurpose old material for new platforms.<\/p>\n<p>It\u2019s like your personal AI copywriter working 24\/7, churning out as much copy as you need. When you need it.<\/p>\n<p>For example, you can give AI your tagline and ask it to create 10 Instagram captions:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This saves you a significant amount of time and resources. As you can generate a bunch of copy in seconds.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Maintain_Your_Brand_Voice\"><\/span>Maintain Your Brand Voice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI copywriting tools can help you maintain a cohesive brand voice across all your marketing channels.<\/p>\n<p>How does it work?<\/p>\n<p>You can train AI on your existing content and give directions on your preferred tone, style, and vocabulary. This helps the AI generate copy that seamlessly blends your established brand voice.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Challenges_and_Limitations_of_Using_AI_Copywriting_Tools\"><\/span>The Challenges and Limitations of Using AI Copywriting Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While AI copywriting offers impressive benefits, it also comes with limitations. Before you hand over your copywriting to AI, it\u2019s important to understand these challenges.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Copy_Lacks_Creativity_and_Human_Touch\"><\/span>The Copy Lacks Creativity and Human Touch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI can produce well-structured, grammatically correct copy. But it\u2019s often missing the creative spark that human writers bring to the table.<\/p>\n<p>AI-generated copy can sometimes feel generic and lack originality. That\u2019s because AI tools are trained on existing content. So they can\u2019t create \u201cnew\u201d content by default.<\/p>\n<p>Which means the copy is typically limited in its creativity.<\/p>\n<p>For example, this AG1 ad \u201cYou\u2019re going to need a smaller cabinet\u201d is a creative and smart play on words. It highlights the product\u2019s comprehensive nutritional content. With a short and sweet tagline.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>It\u2019s also an example of situational irony. As normally when we buy anything, we need to consider more storage space\u2014not less.<\/p>\n<p>This creative approach is something AI would likely struggle to replicate.<\/p>\n<p>Let\u2019s try to create ad copy for the same brand with ChatGPT:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>As you can see, AI provided a few options of concise copy to highlight the product\u2019s comprehensive nutritional content.<\/p>\n<p>But none of their headlines are as catchy (or creative) as the original, human-written version.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_to_Do_About_It\"><\/span>What to Do About It<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>While the internet is getting flooded with AI-generated content, originality is becoming more valuable than ever.<\/p>\n<p>To stand out, infuse your copy with personal experiences, unique perspectives, and original data.<\/p>\n<p>Even if you write your initial copy with AI, make sure to enhance it by adding your unique personality before publishing.<\/p>\n<p>Many of these tools can now read various file formats. Use it. Provide original content or curated ideas for inspiration. You\u2019ll likely find that the output is way more creative.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Copy_Has_Context_and_Nuance_Issues\"><\/span>The Copy Has Context and Nuance Issues<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI often struggles to grasp nuances of language, context, and cultural references.<\/p>\n<p>This can lead to awkward phrasing, inappropriate tone, or even factual errors.<\/p>\n<p>Generative AI tools rely on patterns and data to generate text. But it may miss the underlying meaning or intent behind certain words or phrases.<\/p>\n<p>For example, AI might miss out on the opportunities to use humor or relatable language for a specific audience. And this can lead to copy that falls flat.<\/p>\n<p>Take BarkBox for example, a company that offers a monthly subscription service delivering dog toys and treats.<\/p>\n<p>They use relatable language and a playful tone to appeal to dog owners and their emotional connection with their pets:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>It also makes use of parallelism and repetition in the sentence \u201cNo muss, no fuss, no disappointed pups\u201d to create a sense of rhythm when you read it.<\/p>\n<p>Which is more creative (and concise) than simply saying something like \u201cTo minimize mess and fuss, and to keep your dog happy.\u201d<\/p>\n<p>Now, let\u2019s try and generate copy for BarkBox with AI:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Even though the AI tried to be playful and emotional, the copy still feels flat and generic.<\/p>\n<p>Unless you heavily edit the copy, it won\u2019t resonate with the target audience as well as BarkBox\u2019s original message does.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_to_Do_About_It-2\"><\/span>What to Do About It<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Use AI as a starting point. Treat it like a brainstorming partner to get ideas from.<\/p>\n<p>And to overcome writer\u2019s block, generate fresh ideas, or get a new perspective on a challenging piece of copy.<\/p>\n<p>For example, ask AI to:<\/p>\n<p>Generate a list of headlines, taglines, or ad copy for inspiration<br \/>\nGet suggestions for alternative phrasing or wording<br \/>\nRephrase your ideas to discover new perspectives and ways of formulating your copy<\/p>\n<p>Then, build on the ideas it provides and add your own nuance and style. For example, you might adapt its suggestions to a more humorous tone. Or to include brand-specific wording.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Copy_May_Have_Ethical_Concerns_and_Biases\"><\/span>The Copy May Have Ethical Concerns and Biases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI copywriting tools learn from existing data, which can include biased or inaccurate information.<\/p>\n<p>This can lead to AI-generated copy that carries on stereotypes, spreads misinformation, or even discriminates against certain groups of people.<\/p>\n<p>For example, AI might generate copy that favors one gender or race over another. Or promotes harmful stereotypes about certain professions or lifestyles.<\/p>\n<p>And publishing AI-generated copy with ethical issues can damage your brand\u2019s reputation and credibility.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_to_Do_About_It-3\"><\/span>What to Do About It<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Even if you\u2019re using the most advanced AI tool, it still can\u2019t replace human judgment.<\/p>\n<p>Carefully review any AI-generated copy to catch ethical concerns and biases. Then edit it to make it accurate, appropriate, and aligned with your brand values.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_4_AI_Copywriting_Tools\"><\/span>Top 4 AI Copywriting Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are four of the best AI copywriting tools to try:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Jasper\"><\/span>1. Jasper<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Best for generating ad copy and slogans<\/strong><\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><a title=\"Jasper.ai\" href=\"https:\/\/www.jasper.ai\/\" target=\"_blank\" rel=\"noopener\">Jasper<\/a> is an AI-powered copywriting tool designed to create compelling copy for multiple purposes. Like ads, slogans, and social media posts.<\/p>\n<p>With more than 50 templates to choose from, Jasper can generate many types of copy. And it even learns your brand voice to provide outputs that match your company\u2019s style.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Write_Ad_Copy\"><\/span>Write Ad Copy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Jasper\u2019s AI-powered Ad Copy Generator helps you craft high-converting ads for multiple platforms. Like Google, Facebook, Instagram, and Linkedin.<\/p>\n<p>Simply provide details about your product or service and your target audience. Jasper will then quickly create multiple ad variations.<\/p>\n<p>Choose the ad copy that resonates most with your brand. Or use Jasper\u2019s suggestions to refine your own copy.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Generate_Slogans\"><\/span>Generate Slogans<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Jasper\u2019s AI-powered Slogan Generator helps you craft catchy and memorable slogans in seconds. This saves you valuable time and eliminates the need for lengthy brainstorming sessions.<\/p>\n<p>Just describe your brand, product, or service to Jasper. And input details like the <a title=\"How to Develop Your Brand&#039;s Tone of Voice (Examples + Template)\" href=\"https:\/\/backlinko.com\/brand-tone-of-voice\" target=\"_blank\" rel=\"noopener\">tone of voice<\/a> of your brand (for example, serious, witty, casual) and the length of the output you expect.<\/p>\n<p>You can even <a title=\"Choose Keywords: A 6-Step Essential Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/choosing-keywords\" target=\"_blank\" rel=\"noopener\">add keywords<\/a> you\u2019d like to use in your slogan.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Jasper will generate a list of potential slogans to choose from.<\/p>\n<p>And if you target an audience with multiple languages, Jasper can help with that too. As it generates copy in more than 25 languages.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Teach_Jasper_Your_Brand_Voice\"><\/span>Teach Jasper Your Brand Voice<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>With its Brand Voice feature, you can teach Jasper about your company\u2019s unique personality.<\/p>\n<p>Just share your company\u2019s information, style guide, and existing content. Jasper will then adapt its writing style to match your brand\u2019s voice.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This means you get AI-generated copy that sounds like your team wrote it. This feature makes Jasper like your own personal copywriter, trained to emulate your brand\u2019s unique tone and style.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros_and_Cons\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"table-responsive\">\n<p>Pros<br \/>\nCons<\/p>\n<p>Adapts to your unique brand voice<br \/>\nStruggles with nuances of technical topics, requiring more human input and editing<\/p>\n<p>Provides over 50 templates to boost your creativity<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Pricing\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Jasper offers two pre-packaged plans with a 7-day free trial:<\/p>\n<p><strong>Creator:<\/strong> $49 per month, per seat. Add one brand voice. 50+ templates for different types of copy.<br \/>\n<strong>Pro:<\/strong> $69 per month, per seat. Add three brand voices and collaborate with up to five members of your team.<\/p>\n<p>A custom plan is also available upon request.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Copyai\"><\/span>2. Copy.ai<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Best for creating product descriptions and landing page copy<\/strong><\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><a title=\"Copy.ai\" href=\"https:\/\/www.copy.ai\/\" target=\"_blank\" rel=\"noopener\">Copy.ai<\/a> is a multi-skilled AI writer, capable of creating product descriptions, ad copy, and social media captions. All in your preferred brand voice.<\/p>\n<p>Even if you\u2019re unsure how to prompt the AI for your desired output, Copy.ai has prompts for various sorts of copy. And persuasive templates and formulas to streamline things even further.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Create_Product_Descriptions\"><\/span>Create Product Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Use Copy.ai to generate product descriptions for your online store.<\/p>\n<p>Let\u2019s say you\u2019re selling a smart doorbell. You could browse a product description prompt in the chat function of Copy.ai:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Click \u201c<strong>[your product]<\/strong>\u201d to replace the placeholder text with your product name. You can also add extra details or preferences to the prompt.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>And get a product description you can use on your website. Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Generate_Landing_Page_Copy\"><\/span>Generate Landing Page Copy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Copy.ai can also help you structure your <a title=\"Landing Pages: The Definitive Guide\" href=\"https:\/\/backlinko.com\/landing-page-guide\" target=\"_blank\" rel=\"noopener\">landing page<\/a> for a cohesive and persuasive customer journey. And write copy that aligns with that structure.<\/p>\n<p>Imagine you own a bakery that bakes fresh sourdough and croissants every morning. Copy.ai can help you craft all of the landing page copy. Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Save_Your_Brand_Voice\"><\/span>Save Your Brand Voice<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Even if you\u2019re not sure how to describe your brand voice, Copy.ai can grasp a unique personality by analyzing a sample of your existing content. Or your competitor\u2019s.<\/p>\n<p>Whether you input a short social media post or a section of a blog post, Copy.ai can quickly identify your tone, style, and preferences.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>It then uses this information to generate future copy that seamlessly aligns with your brand voice.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros_and_Cons-2\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"table-responsive\">\n<p>Pros<br \/>\nCons<\/p>\n<p>Use predefined prompts to get Copy.ai provide you with the copy you need<br \/>\nSome outputs can be generic and you might need to edit it to add a human touch<\/p>\n<p>Emulate the tone of voice and style of any piece of text<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-2\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Copy.ai offers four plans:<\/p>\n<p><strong>Free:<\/strong> Includes one seat. Generate 2,000 words of copy.<br \/>\n<strong>Starter:<\/strong> $49 per month. Lets you generate unlimited copy.<br \/>\n<strong>Advanced:<\/strong> $249 per month. Includes up to five seats. Use sales and marketing workflows.<br \/>\n<strong>Enterprise:<\/strong> Custom pricing, features, and limits. Plus integrations and API access.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Semrush_AI_Social_Content_Generator\"><\/span>3. Semrush AI Social Content Generator<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Best for generating copy for social media posts and captions<\/strong><\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><a title=\"\" href=\"https:\/\/www.semrush.com\/apps\/ai-social-content-generator\/\" target=\"_blank\" rel=\"noopener\">AI Social Content Generator<\/a> is an app in the Semrush App Center that helps you create snappy captions for platforms like Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, and your Google Business Profile (GBP).<\/p>\n<p>Aside from captions, the tool also creates images and videos to use alongside your copy.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Generate_Compelling_Social_Media_Captions\"><\/span>Generate Compelling Social Media Captions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you have a website, enter it into the tool. The AI Social Content Generator will then scrape your business details. To create a description, what you sell, who your customers are, and what benefits they get.<\/p>\n<p>The tool will also gather the images to use as visuals for your posts.<\/p>\n<p>Let\u2019s say you own one of the most popular bakeries in Miami\u2014Rosetta. By entering your website, the tool scrapes the information to use for your business details.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>But what if you don\u2019t have a website?<\/p>\n<p>No worries. You can manually fill out all the details.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Once the tool has details about your business, it\u2019ll generate copy for multiple post formats. And the copy that goes on image posts, videos, and carousels. Along with captions.<\/p>\n<p>Here\u2019s an example of a video post generated by the AI Social Content Generator. It has copy on the video and the caption that complements the video post:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>You can also create a range of different post types:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Let\u2019s say you want to create a special day post. Simply enter key details, like what you sell and what occasion you\u2019re creating copy for.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>The tool will generate an image post with a caption tailored to celebrate the special day you chose.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Create_Carousel_Post_Copy\"><\/span>Create Carousel Post Copy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Carousel posts are a powerful storytelling tool on social media. They offer multiple slides to showcase different aspects of your product, service, or brand.<\/p>\n<p>But crafting concise copy for each slide can be a challenge.<\/p>\n<p>With AI Social Content Generator, you can input your key message or topic, and the AI will generate a series of engaging slides.<\/p>\n<p>Simply enter details about your post, select how many variants you want, and you\u2019re ready to generate a carousel.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>You can then publish the generated carousel in one click. Or download it to manually post on social media later.<\/p>\n<p>You can also change the images and add your personal touch to the copy.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Pros_and_Cons-3\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"table-responsive\">\n<p>Pros<br \/>\nCons<\/p>\n<p>Generate copy for any type of social media post<br \/>\nCopy may lack originality and human touch without editing<\/p>\n<p>Create entire posts that include copy and visuals<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-3\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>AI Social Content Generator costs $35 per month and offers a 7-day free trial.<\/p>\n<p>With this membership, you can create 200 AI-generated posts per month for up to two brands.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_ChatGPT\"><\/span>4. ChatGPT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Best for getting feedback on your copy<\/strong><\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><a title=\"ChatGPT | OpenAI\" href=\"https:\/\/openai.com\/chatgpt\/\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a> is a multi-skilled language model that can help you write copy for various platforms. While it\u2019s not specifically designed for marketing, ChatGPT has been trained to generate human-like text.<\/p>\n<p>Plus, with its conversational interface, you can use ChatGPT to get feedback and suggestions on your copywriting in real-time.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Generate_Unlimited_Copy\"><\/span>Generate Unlimited Copy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>With ChatGPT, you can generate an endless stream of copy. Whether you need a dozen options for a headline, multiple variations of a product description, or ad copy, ChatGPT can deliver it in seconds.<\/p>\n<p>This means you can test different copy and tones until you find what works best for your audience.<\/p>\n<p>Let\u2019s say you own a small hair salon and need to promote a new summer haircut special. You could ask ChatGPT to:<\/p>\n<p>\u201c<em>Write three different Instagram captions promoting a summer haircut special at a local hair salon.<\/em>\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Since ChatGPT has a conversational interface, you can express your preferences with ease. And ask it to generate more copy for you. Taking into account previous messages in the conversation.<\/p>\n<p>For example, if you liked the second version of copy it provided, you can say:<\/p>\n<p>\u201c<em>I like the second one. Write five more versions like that.<\/em>\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>You can then pick the copy that resonates the most with your brand.<\/p>\n<p>Or keep generating even more versions until you get the copy you like for your offering.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Get_Feedback_on_Any_Copy\"><\/span>Get Feedback on Any Copy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Crafting a piece of copy yourself can be challenging. Especially when you\u2019re just learning the basics of copywriting.<\/p>\n<p>You might have an idea for a piece of copy, but you may be unsure how it sounds. Or how well it\u2019s likely to resonate with your target audience.<\/p>\n<p>How can ChatGPT help?<\/p>\n<p>By acting as your virtual editor. It can offer constructive feedback and suggestions for improvement.<\/p>\n<p>For example, if you\u2019ve written ad copy for your hair salon, you can provide it to ChatGPT. And ask it to provide feedback and help you improve it. Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Pro tip:<\/strong> You can even do this with the copy ChatGPT suggests. In other words: use it to edit its own content to provide better outputs.<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Pros_and_Cons-4\"><\/span>Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"table-responsive\">\n<p>Pros<br \/>\nCons<\/p>\n<p>Get unlimited copy even with a free plan<br \/>\nIt doesn\u2019t have predefined prompts or templates you can use for your inputs (but you can use custom GPTs and set some default instructions)<\/p>\n<p>Get an opinion about your copy<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-4\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>ChatGPT offers four pricing plans:<\/p>\n<p><strong>Free:<\/strong> Assistance with copywriting, problem solving, and more. Limited access to data analysis, file uploads, and web browsing.<br \/>\n<strong>Plus:<\/strong> $20 per user per month. Includes access to a higher version of GPT and data analysis, file uploads, and web browsing.<br \/>\n<strong>Team:<\/strong> $30 per user per month. Includes unlimited access to all versions of GPT.<br \/>\n<strong>Enterprise:<\/strong> Custom pricing. Includes unlimited and high-speed access to all versions and tools ChatGPT offers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Ways_to_Use_AI_for_Copywriting\"><\/span>Best Ways to Use AI for Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are a few ways to get the most out of your AI copywriting tools:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analyze_Your_Existing_Copy\"><\/span>Analyze Your Existing Copy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use AI tools to assess your current copy for readability, tone, and engagement.<\/p>\n<p>AI tools can quickly analyze your writing and provide valuable feedback to help you refine your style and better connect with your audience. Like we did using ChatGPT above.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brainstorm_Creative_Ideas\"><\/span>Brainstorm Creative Ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don\u2019t know where to start? Use AI to brainstorm new ideas for your copy.<\/p>\n<p>Whether it\u2019s a catchy headline or a compelling call to action, AI can generate a bunch of options to spark your creativity.<\/p>\n<p>For example, let\u2019s say you\u2019re promoting a new smart doorbell and need a captivating Facebook ad. You can ask the AI to help you brainstorm catchy ad copy. Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This way, you can use AI to generate multiple creative options in seconds. Which can save you time and effort in the brainstorming process.<\/p>\n<p>Then, go through the suggestions and pick the copy you think aligns with your audience the most.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gather_and_Summarize_Information\"><\/span>Gather and Summarize Information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Need to quickly research a topic or gather statistics for your copy?<\/p>\n<p>AI tools can sift through vast amounts of information and summarize key points. Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This saves you a lot of time and effort you\u2019d spend on manually reading the article.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Multiple_Versions_for_AB_Testing\"><\/span>Create Multiple Versions for A\/B Testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Experiment with different variations of your copy to see what resonates best with your audience.<\/p>\n<p>AI can help you create multiple versions of your copy for A\/B testing. Allowing you to optimize your messaging for maximum results.<\/p>\n<p>Let\u2019s say you want to A\/B test email subject lines to promote your new smart doorbell.<\/p>\n<p>You can prompt AI to generate a variety of options. Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>As you can see, ChatGPT created multiple versions of subject lines in different tones.<\/p>\n<p>This way, you can test various subject line\u2019s performance to determine which one resonates best with your audience. And which ones lead to the best conversion rates.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> <a title=\"Conversion Rate Optimization: The Definitive Guide\" href=\"https:\/\/backlinko.com\/conversion-rate-optimization\" target=\"_blank\" rel=\"noopener\">Conversion Rate Optimization: The Definitive Guide<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Fact-Check_Every_Output\"><\/span>Fact-Check Every Output<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI tools are not perfect. They can sometimes generate inaccurate or misleading information.<\/p>\n<p><strong>Always fact-check any AI-generated copy<\/strong> before publishing to protect your brand\u2019s credibility.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Maintain_Consistent_Tone_and_Style\"><\/span>Maintain Consistent Tone and Style<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ensure your copy maintains a consistent tone and style across all your marketing channels. This can help boost brand recognition and ensure your copy resonates with your target audience.<\/p>\n<p>AI tools can analyze your writing and identify patterns. This makes it easier to create new copy that matches with your brand voice.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_AI_Tools_to_Enhance_Not_Replace_Your_Copywriting\"><\/span>Use AI Tools to Enhance (Not Replace) Your Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI can be a great assistant when you\u2019re writing copy.<\/p>\n<p>It can help spark new ideas, offer fresh perspectives, and provide valuable feedback on your drafts.<\/p>\n<p>But remember: it\u2019s not a replacement for your own creativity and expertise.<\/p>\n<p>AI can\u2019t write a sales page that converts on its own. It needs your guidance and human touch.<\/p>\n<p>When you understand its strengths and limitations, you can use AI responsibly and effectively to create copy that truly connects with your audience.<\/p>\n<p>To learn how to write powerful copy that converts readers into customers, check out our guide to <a title=\"How to Write Sales Copy That Converts\" href=\"https:\/\/backlinko.com\/sales-copy\" target=\"_blank\" rel=\"noopener\">writing sales copy<\/a>.<\/p>\n<p>You\u2019ll find out how to:<\/p>\n<p>Grab readers\u2019 attention<br \/>\nUse effective calls to action<br \/>\nGet more leads and sales with your copy<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/ai-copywriting\" target=\"_blank\" rel=\"noopener\">AI Copywriting: Top 4 Tools and Best Ways to Use Them<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client\u2019s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. And the technology is continuously getting better, faster, and more accessible. This leaves many worrying that AI might replace human copywriters altogether. But AI isn\u2019t there to replace copywriters. AI is there to help you become [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10988,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/09\/icon-note-mn5UX5-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/09\/icon-note-mn5UX5-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=10987"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/10987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/10988"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=10987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=10987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=10987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}