{"id":11283,"date":"2024-10-08T14:45:59","date_gmt":"2024-10-08T14:45:59","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/10\/08\/12-essential-landing-page-statistics\/"},"modified":"2024-10-08T14:45:59","modified_gmt":"2024-10-08T14:45:59","slug":"12-essential-landing-page-statistics","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/10\/08\/12-essential-landing-page-statistics\/","title":{"rendered":"12 Essential Landing Page Statistics"},"content":{"rendered":"<p>A high-converting landing page is a key component of lead generation campaigns.<\/p>\n<p>On this page, you\u2019ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more.<\/p>\n<p>Let\u2019s dive right in!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/08\/12-essential-landing-page-statistics\/#The_median_landing_page_conversion_rate_across_all_industries_is_66_Unbounce\" >The median landing page conversion rate across all industries is 6.6% (Unbounce)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/08\/12-essential-landing-page-statistics\/#Email_stands_out_as_the_most_effective_channel_achieving_an_average_landing_page_conversion_rate_of_193_Unbounce\" >Email stands out as the most effective channel, achieving an average landing page conversion rate of 19.3% (Unbounce)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/08\/12-essential-landing-page-statistics\/#Landing_pages_with_a_webinar_invitation_have_the_highest_conversion_rates_GetResponse\" >Landing pages with a webinar invitation have the highest conversion rates (GetResponse)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/08\/12-essential-landing-page-statistics\/#436_identify_lead_generation_as_their_goal_with_landing_pages_HubSpot\" >43.6% identify lead generation as their goal with landing pages (HubSpot)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/08\/12-essential-landing-page-statistics\/#386_of_marketers_claim_videos_boost_landing_conversion_rate_more_than_any_other_element_HubSpot\" >38.6% of marketers claim videos boost landing conversion rate, more than any other element (HubSpot)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/08\/12-essential-landing-page-statistics\/#35_of_B2B_marketers_claim_that_landing_page_was_the_most_successful_method_for_collecting_newsletter_subscribers_Databox\" >35% of B2B marketers claim that landing page was the most successful method for collecting newsletter subscribers (Databox)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/08\/12-essential-landing-page-statistics\/#Companies_rank_clear_call-to-action_CTA_as_the_most_important_factor_that_makes_a_high-converting_landing_page_Databox\" >Companies rank clear call-to-action (CTA) as the most important factor that makes a high-converting landing page (Databox)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/08\/12-essential-landing-page-statistics\/#27_of_marketing_decision-makers_report_using_automation_for_landing_pages_Statista\" >27% of marketing decision-makers report using automation for landing pages (Statista)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/08\/12-essential-landing-page-statistics\/#At_least_282_landing_page_builders_are_currently_available_on_the_market_Capterra_BuiltWith\" >At least 282 landing page builders are currently available on the market (Capterra, BuiltWith)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/08\/12-essential-landing-page-statistics\/#Reading_difficulty_level_directly_correlates_with_landing_page_conversion_rates_Unbounce\" >Reading difficulty level directly correlates with landing page conversion rates (Unbounce)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/08\/12-essential-landing-page-statistics\/#Mobile_drives_829_of_traffic_to_landing_pages_Unbounce\" >Mobile drives 82.9% of traffic to landing pages (Unbounce)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/08\/12-essential-landing-page-statistics\/#48_of_website_visitors_abandon_the_primary_landing_page_without_exploring_any_marketing_collateral_Gartner\" >48% of website visitors abandon the primary landing page without exploring any marketing collateral (Gartner)<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"The_median_landing_page_conversion_rate_across_all_industries_is_66_Unbounce\"><\/span>The median landing page conversion rate across all industries is 6.6% (<a title=\"Unbounce\" href=\"https:\/\/unbounce.com\/conversion-benchmark-report\/\" target=\"_blank\" rel=\"noopener\">Unbounce<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A recent analysis conducted across 9 industries shows that the median landing page conversion rate is 6.6%.<\/p>\n<p>The report revealed that the events and entertainment industry achieved the highest median landing page conversion rate at 12.3%, whereas the SaaS industry recorded the lowest rate at 3.8%.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a detailed breakdown of the median landing page conversion rate by industry:<\/p>\n<div class=\"table-responsive\">\n<p>Industry<br \/>\nLanding Page Conversion Rate<\/p>\n<p>SaaS<br \/>\n3.8%<\/p>\n<p>Ecommerce<br \/>\n4.2%<\/p>\n<p>Health and wellness<br \/>\n5.1%<\/p>\n<p>Commercial and professional services<br \/>\n6.1%<\/p>\n<p>Financial services<br \/>\n8.3%<\/p>\n<p>Travel and hospitality<br \/>\n4.8%<\/p>\n<p>Legal<br \/>\n6.3%<\/p>\n<p>Education<br \/>\n8.4%<\/p>\n<p>Events and entertainment<br \/>\n12.3%<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Email_stands_out_as_the_most_effective_channel_achieving_an_average_landing_page_conversion_rate_of_193_Unbounce\"><\/span>Email stands out as the most effective channel, achieving an average landing page conversion rate of 19.3% (<a title=\"Unbounce\" href=\"https:\/\/unbounce.com\/conversion-benchmark-report\/\" target=\"_blank\" rel=\"noopener\">Unbounce<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Users who visit landing pages via email convert 77.06% more than visitors from paid search.<\/p>\n<p>Here\u2019s a detailed breakdown of the average landing page conversion rate by traffic channel:<\/p>\n<div class=\"table-responsive\">\n<p>Channel<br \/>\nLanding Page Conversion Rate<\/p>\n<p>Display<br \/>\n4.1%<\/p>\n<p>Paid search<br \/>\n10.9%<\/p>\n<p>Paid social<br \/>\n12%<\/p>\n<p>Email<br \/>\n19.3%<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Landing_pages_with_a_webinar_invitation_have_the_highest_conversion_rates_GetResponse\"><\/span>Landing pages with a webinar invitation have the highest conversion rates (<a title=\"GetResponse\" href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#landing-page-elements\" target=\"_blank\" rel=\"noopener\">GetResponse<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>On average, landing pages that include webinar promotions achieve a 22.3% conversion rate (vs. the typical 10.76% conversion rate across all landing pages according to the same analysis).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"436_identify_lead_generation_as_their_goal_with_landing_pages_HubSpot\"><\/span>43.6% identify lead generation as their goal with landing pages (<a title=\"HubSpot\" href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-stats\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Nearly half (43.6%) of surveyed marketers indicate lead generation as their top priority with landing pages, followed by a direct customer purchase (33.7%).<\/p>\n<p>Only 9.9% of marketers say they use landing pages to generate new email subscribers as their primary goal.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"386_of_marketers_claim_videos_boost_landing_conversion_rate_more_than_any_other_element_HubSpot\"><\/span>38.6% of marketers claim videos boost landing conversion rate, more than any other element (<a title=\"HubSpot\" href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-stats\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>According to a survey of 101 marketers, over one-third of respondents think videos and graphics positively improve landing page conversion rates.<\/p>\n<p>It\u2019s worth noting that some marketers say statistics related to the topic may also positively impact conversion rate.<\/p>\n<p>Here\u2019s a complete list of landing page elements that impact conversion according to marketers:<\/p>\n<div class=\"table-responsive\">\n<p>Landing Page Element<br \/>\nShare of Respondents<\/p>\n<p>Videos<br \/>\n38.6%<\/p>\n<p>Imagery or graphics<br \/>\n35.6%<\/p>\n<p>Social media sharing icons<br \/>\n30.7%<\/p>\n<p>Short, text-based descriptions of the landing page offer<br \/>\n30.7%<\/p>\n<p>Short contact forms<br \/>\n20.8%<\/p>\n<p>Statistics related to the topic or product<br \/>\n17.8%<\/p>\n<p>Mentions of exclusive data, interviews, or product access<br \/>\n13.9%<\/p>\n<p>Quotes from experts about the offer or product<br \/>\n11.9%<\/p>\n<p>Other<br \/>\n1%<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"35_of_B2B_marketers_claim_that_landing_page_was_the_most_successful_method_for_collecting_newsletter_subscribers_Databox\"><\/span>35% of B2B marketers claim that landing page was the most successful method for collecting newsletter subscribers (<a title=\"Databox\" href=\"https:\/\/databox.com\/grow-newsletter-subscribers-b2b\" target=\"_blank\" rel=\"noopener\">Databox<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>According to a recent survey, 35% of B2B marketers ranked landing pages as the most effective method for collecting newsletter subscribers, more than any other type.<\/p>\n<p>Subscription bars rank as the second best way to grow the subscriber base, with nearly 20% of respondents opting for that method, followed by pop-up forms with a 10+% share.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Companies_rank_clear_call-to-action_CTA_as_the_most_important_factor_that_makes_a_high-converting_landing_page_Databox\"><\/span>Companies rank clear call-to-action (CTA) as the most important factor that makes a high-converting landing page (<a title=\"Databox\" href=\"https:\/\/databox.com\/landing-page-examples\" target=\"_blank\" rel=\"noopener\">Databox<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>According to a survey of 37 companies, \u201cclear CTA\u201d is the most important factor when it comes to creating high-converting landing pages, followed by \u201cpersuasive and informative copywriting\u201d, and \u201cengaging visuals or multimedia content\u201d.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"27_of_marketing_decision-makers_report_using_automation_for_landing_pages_Statista\"><\/span>27% of marketing decision-makers report using automation for landing pages (<a title=\"Statista\" href=\"https:\/\/www.statista.com\/statistics\/1269813\/marketing-channels-automation\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In a global survey of marketers, 27% of respondents stated that they use automation for landing pages.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"At_least_282_landing_page_builders_are_currently_available_on_the_market_Capterra_BuiltWith\"><\/span>At least 282 landing page builders are currently available on the market (<a title=\"Capterra\" href=\"https:\/\/www.capterra.com\/landing-page-software\/\" target=\"_blank\" rel=\"noopener\">Capterra<\/a>, <a title=\"BuiltWith\" href=\"https:\/\/trends.builtwith.com\/\" target=\"_blank\" rel=\"noopener\">BuiltWith<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Currently, 282 products are available in the landing page software category. For example, 181,801 live websites using ClickFunnels, followed by Landingi (with 42,989 active websites) and Unbounce (34,627 live websites).<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a table with all the numbers:<\/p>\n<div class=\"table-responsive\">\n<p>Landing Page Builder<br \/>\nLive Websites<\/p>\n<p>ClickFunnels<br \/>\n181,801<\/p>\n<p>Landingi<br \/>\n42,989<\/p>\n<p>Unbounce<br \/>\n34,627<\/p>\n<p>Leadpages<br \/>\n28,178<\/p>\n<p>Instapage<br \/>\n9,331<\/p>\n<p>Swipe Pages<br \/>\n7,775<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Reading_difficulty_level_directly_correlates_with_landing_page_conversion_rates_Unbounce\"><\/span>Reading difficulty level directly correlates with landing page conversion rates (<a title=\"Unbounce\" href=\"https:\/\/unbounce.com\/conversion-benchmark-report\/\" target=\"_blank\" rel=\"noopener\">Unbounce<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Landing page copy written at the 5th to 7th-grade level tends to have the highest landing page conversion rate (11.1%) compared to more complex written pages. For example, landing pages with college-level reading difficulty tend to convert significantly worse \u2013 5.3%.<\/p>\n<p>Here\u2019s a detailed breakdown of landing page conversion rate by reading grade level:<\/p>\n<div class=\"table-responsive\">\n<p>Reading Grade Level<br \/>\nMedian Conversion Rate<\/p>\n<p>5th to 7th grade<br \/>\n11.1%<\/p>\n<p>8th and 9th grade<br \/>\n7.1%<\/p>\n<p>10th to 12th grade<br \/>\n6.1%<\/p>\n<p>College\/university<br \/>\n5.3%<\/p>\n<p>Professional<br \/>\n5.5%<\/p>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Mobile_drives_829_of_traffic_to_landing_pages_Unbounce\"><\/span>Mobile drives 82.9% of traffic to landing pages (<a title=\"Unbounce\" href=\"https:\/\/unbounce.com\/conversion-benchmark-report\/\" target=\"_blank\" rel=\"noopener\">Unbounce<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A recent analysis of sample data found that mobile visitors account for 82.9% traffic share of landing pages compared to only 17.1% of desktop traffic.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"48_of_website_visitors_abandon_the_primary_landing_page_without_exploring_any_marketing_collateral_Gartner\"><\/span>48% of website visitors abandon the primary landing page without exploring any marketing collateral (<a title=\"Gartner\" href=\"https:\/\/www.gartner.com\/en\/digital-markets\/insights\/optimize-product-profile-landing-page\" target=\"_blank\" rel=\"noopener\">Gartner<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Recent research shows that, on average, 48% of website visitors exit the main landing page without further interaction with marketing collateral.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/landing-page-stats\" target=\"_blank\" rel=\"noopener\">12 Essential Landing Page Statistics<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>A high-converting landing page is a key component of lead generation campaigns. On this page, you\u2019ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more. Let\u2019s dive right in! The median landing page conversion rate across all industries is 6.6% (Unbounce) A recent analysis conducted across 9 industries shows that the median landing page conversion rate is 6.6%. The report revealed that the events and entertainment industry achieved the highest median landing page conversion rate at [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8,52],"tags":[],"class_list":["post-11283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko","category-marketing-blogs"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/10\/landing-page-conversion-rate-by-industry-85StYw-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/10\/landing-page-conversion-rate-by-industry-85StYw-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11283"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/11284"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}