{"id":11315,"date":"2024-10-11T15:45:24","date_gmt":"2024-10-11T15:45:24","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/"},"modified":"2024-10-11T15:45:24","modified_gmt":"2024-10-11T15:45:24","slug":"inbound-marketing-benefits-strategies-and-examples","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/","title":{"rendered":"Inbound Marketing: Benefits, Strategies, and Examples"},"content":{"rendered":"<p>Inbound marketing can have an immense impact on how you generate leads.<\/p>\n<p>What\u2019s different about inbound marketing?<\/p>\n<p>It focuses on <strong>attracting<\/strong> customers to your business rather than <strong>pushing<\/strong> messages out to them.<\/p>\n<p>Mobile vet service, BetterVet, demonstrates the power of this approach.<\/p>\n<p>BetterVet doubled down on SEO by publishing A LOT of helpful content to help folks care for their pets.<\/p>\n<p>Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>The effort paid off.<\/p>\n<p>BetterVet\u2019s organic traffic has exploded:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Want to learn how inbound marketing can boost your business?<\/p>\n<p>You\u2019re in luck.<\/p>\n<p>Today, you\u2019ll learn key strategies to add to your marketing mix and see successful case studies for inspiration.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#Inbound_vs_Outbound_Marketing\" >Inbound vs. Outbound Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#Why_Inbound_Marketing_Is_So_Effective\" >Why Inbound Marketing Is So Effective<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#1_It_Attracts_Qualified_Leads\" >#1: It Attracts Qualified Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#2_It_Improves_Customer_Experience\" >#2: It Improves Customer Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#3_It_Builds_Trust_and_Credibility\" >#3: It Builds Trust and Credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#4_It_Has_Long-Term_Impact\" >#4: It Has Long-Term Impact<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#4_Proven_Inbound_Marketing_Strategies\" >4 Proven Inbound Marketing Strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#1_Content_Marketing\" >#1: Content Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#Increase_Your_Brand_Awareness\" >Increase Your Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#Generate_Leads\" >Generate Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#Nurture_Existing_Customers\" >Nurture Existing Customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#2_Search_Engine_Optimization_SEO\" >#2: Search Engine Optimization (SEO)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#1_Finding_Your_Target_Keywords\" >1. Finding Your Target Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#2_Providing_Value_in_Your_Content\" >2. Providing Value in Your Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#Start_your_keyword_research\" >Start your keyword research<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#3_Earning_High-Quality_Links\" >3. Earning High-Quality Links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#3_Social_Media_Marketing\" >#3: Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#4_Email_Marketing\" >#4: Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#Real-World_Inbound_Marketing_Success_Stories\" >Real-World Inbound Marketing Success Stories<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#1_Casper\" >1. Casper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#2_Babish\" >2. Babish<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#3_Pointe_Pest_Control\" >3. Pointe Pest Control<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/11\/inbound-marketing-benefits-strategies-and-examples\/#Ready_to_Add_Inbound_Marketing_to_Your_Strategy\" >Ready to Add Inbound Marketing to Your Strategy?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Inbound_vs_Outbound_Marketing\"><\/span>Inbound vs. Outbound Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Should you focus on inbound or outbound marketing?<\/p>\n<p>Backlinko is biased toward inbound, but you could benefit from using both methods.<\/p>\n<p>Here are the differences:<\/p>\n<div class=\"table-responsive\">\n<p>Inbound Marketing<br \/>\nOutbound Marketing<\/p>\n<p>Method<br \/>\n<strong>Pull:<\/strong> Attract customers organically by creating content they value<br \/>\n<strong>Push:<\/strong> Push general messages out to a broad audience<\/p>\n<p>Content Examples<br \/>\nBlog posts, articles, social media updates, email newsletters, ebooks, whitepapers, webinars, infographics, videos, podcasts<br \/>\nDigital advertisements, email blasts, TV commercials, billboards, direct mail, cold calls<\/p>\n<p>Cost<br \/>\nGenerally more cost-effective in the long run due to lower customer acquisition costs<br \/>\nCan be expensive due to the high cost of advertising<\/p>\n<p>Ideal For<br \/>\nAttracting fewer, but more highly qualified leads<br \/>\nReaching a larger, broader audience quickly<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Inbound_Marketing_Is_So_Effective\"><\/span>Why Inbound Marketing Is So Effective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What\u2019s so special about inbound marketing?<\/p>\n<p>Simple: It works.<\/p>\n<p>Here are the top four benefits of inbound marketing:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_It_Attracts_Qualified_Leads\"><\/span>#1: It Attracts Qualified Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Inbound marketing acts like a magnet for high-quality prospects.<\/p>\n<p>How?<\/p>\n<p>Your audience comes to you with hands raised for something. They could be downloading a resource, signing up for a webinar, booking an appointment, or buying your product.<\/p>\n<p>Point is: These are people willing and ready to engage with your business.<\/p>\n<p>And it\u2019s effective.<\/p>\n<p>Inbound marketing produces <a title=\"How Effective is Inbound Marketing \u2013 Statistics and Trend...\" href=\"https:\/\/www.invespcro.com\/blog\/how-effective-is-inbound-marketing\/\" target=\"_blank\" rel=\"noopener\">54% more leads<\/a> than traditional outbound does.<\/p>\n<p>And costs <a title=\"How Much Does Inbound Marketing Cost in 2024? | IMPACT\" href=\"https:\/\/www.impactplus.com\/blog\/what-does-inbound-marketing-cost\" target=\"_blank\" rel=\"noopener\">62% less<\/a>.<\/p>\n<p>That means you\u2019re spending less money and effort on your marketing. And you\u2019re less likely to target people who aren\u2019t interested in your products or services.<\/p>\n<p>Just look at Sess Lee Cannon. She brings in <a title=\"37-year-old&#039;s hair salon brings in over $1 million a year...\" href=\"https:\/\/www.cnbc.com\/2024\/09\/01\/37-year-olds-hair-salon-brings-in-over-1-million-a-year-she-did-it-without-a-bachelors-degree.html\" target=\"_blank\" rel=\"noopener\">over $1 million a year<\/a> for her local hair salon in Texas.<\/p>\n<p>She relies primarily on social media, creating content for people interested in taking better care of curly hair.<\/p>\n<p>Like this:<\/p>\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/C-jJNuJOIgc\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Texas Natural Hair Salon (@flourish_curlssalon)<\/a><\/p>\n<\/div>\n<p>With valuable content like this, leads qualify themselves.<\/p>\n<p>How so?<\/p>\n<p>The most interested viewers are the ones most likely to visit the salon\u2019s website.<\/p>\n<p>Just look: This salon got an average of 2,100 page views per month in Q2 of 2024. All from social media!<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_It_Improves_Customer_Experience\"><\/span>#2: It Improves Customer Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A good inbound marketing strategy gives customers a great experience.<\/p>\n<p>How?<\/p>\n<p>You provide content and experiences that deeply resonate with your audience. You address their needs, challenges, and preferences.<\/p>\n<p>They have a positive experience as a result. And they\u2019re more likely to stay loyal to your brand.<\/p>\n<p>Look at what PureGym is doing.<\/p>\n<p>The company offers free exercise guides to any user. Whether they have an active PureGym membership or not.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>People looking for new workout programs are naturally attracted to that content.<\/p>\n<p>They have a positive experience getting that content for free.<\/p>\n<p>And by creating it, PureGym gets the attention of a target audience that\u2019s a perfect fit for their brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_It_Builds_Trust_and_Credibility\"><\/span>#3: It Builds Trust and Credibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you provide value to your audience consistently, your brand becomes a trusted resource.<\/p>\n<p>Why?<\/p>\n<p>People start to see you as an expert they can rely on when they need industry-related insights and solutions.<\/p>\n<p>Take Backlinko, for example.<\/p>\n<p>We publish roughly 50 articles per month about SEO and online marketing.<\/p>\n<p>People trust us. And they come back for more.<\/p>\n<p>It\u2019s evident in our analytics.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Over time, this kind of trust naturally translates into stronger customer relationships.<\/p>\n<p>And, ultimately, increased business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_It_Has_Long-Term_Impact\"><\/span>#4: It Has Long-Term Impact<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Want to publish a piece of content that generates leads for months or even years after it goes live?<\/p>\n<p>Inbound marketing can do that.<\/p>\n<p>Assets like blog posts, videos, and ebooks can have lasting power.<\/p>\n<p>For example, Nourish Move Love published a detox tea recipe back in 2016.<\/p>\n<p>Even years later, that single piece of content still draws a consistent flow of visitors to the company\u2019s site:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This kind of <a title=\"What Is Evergreen Content?\" href=\"https:\/\/backlinko.com\/hub\/content\/evergreen\" target=\"_blank\" rel=\"noopener\">evergreen content<\/a> keeps working for your business, delivering value that extends far beyond initial publication.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Proven_Inbound_Marketing_Strategies\"><\/span>4 Proven Inbound Marketing Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>But how do you do inbound marketing?<\/p>\n<p>Here are four of the best strategies:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Content_Marketing\"><\/span>#1: Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A key part of inbound marketing is <a title=\"What Is Content Marketing? Complete Beginner&#039;s Guide\" href=\"https:\/\/backlinko.com\/hub\/content\/what-is-content-marketing\" target=\"_blank\" rel=\"noopener\">content marketing<\/a>.<\/p>\n<p>By providing valuable information that\u2019s directly relevant to your target audience, good content acts as a magnet to attract ideal customers.<\/p>\n<p>By consistently distributing valuable content, you:<\/p>\n<p>Increase brand awareness<br \/>\nGenerate leads<br \/>\nNurture existing customers<\/p>\n<p>But you\u2019ll need different kinds of content to achieve these goals. Let\u2019s review.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Increase_Your_Brand_Awareness\"><\/span>Increase Your Brand Awareness<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Let\u2019s say you have a fashion blog. Or a boutique selling clothes.<\/p>\n<p>A blog post like \u201c10 Fall Fashion Trends to Watch in 2024\u201d could increase brand awareness.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Imagine a user wants to explore fall fashion trends.<\/p>\n<p>They find your article on Google.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>They read it.<\/p>\n<p>They like it.<\/p>\n<p>Now they\u2019re a fan of your brand.<\/p>\n<p>They\u2019re also more likely to explore your website. And better yet, they\u2019re more likely to become a customer.<\/p>\n<p>Look at the stats for \u201c10 Best Fall 2024 Trends From Fashion Week.\u201d It ranked 3rd in the results for the keyword \u201cfall fashion trends.\u201d<\/p>\n<p>That post organically attracts hundreds of prospects each day:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>That\u2019s a lot of new eyeballs on your site!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Generate_Leads\"><\/span>Generate Leads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Create <a title=\"What Is Gated Content? Examples &amp; Best Practices\" href=\"https:\/\/www.semrush.com\/blog\/what-is-gated-content\/\" target=\"_blank\" rel=\"noopener\">gated content<\/a> to capture leads.<\/p>\n<p>Do this by taking content that\u2019s especially high value and putting it behind a signup form.<\/p>\n<p>Users can only access it if they provide their contact information first. Usually, their name and email address.<\/p>\n<p>Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Ebooks, webinars, online courses, templates and checklists, industry reports, and exclusive content are all popular options for gated content.<\/p>\n<p>Why?<\/p>\n<p>Because they\u2019re so high value. People are happy to trade their information for access to it.<\/p>\n<p>Anosmic Kitchen does with their ebook:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Downloading a free ebook is easy for your visitor. And they get immediate value without any commitment to a purchase.<\/p>\n<p>In return, you get an ideal customers\u2019 email address.<\/p>\n<p>Now you can run email campaigns to bring that subscriber even more value.<\/p>\n<p>Say, by sharing the new articles you publish on your blog, recommending your subject-specific supplies, or even introducing your own products or services.<\/p>\n<p>They get resources they love. You\u2019re likely to get a customer.<\/p>\n<p>It\u2019s a win-win situation.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> <a title=\"15 Effective Lead Generation Strategies (+ Best Practices)\" href=\"https:\/\/www.semrush.com\/blog\/lead-generation-strategies\" target=\"_blank\" rel=\"noopener\">15 Effective Lead Generation Strategies (+ Best Practices)<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Nurture_Existing_Customers\"><\/span>Nurture Existing Customers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Inbound marketing is also great for nurturing your existing customers.<\/p>\n<p>Why remarket to people who already bought from you?<\/p>\n<p>So that they\u2019ll come back to purchase more.<\/p>\n<p>Afterall, more sales = more revenue.<\/p>\n<p>But how do you do it?<\/p>\n<p>Start by segmenting your existing customers.<\/p>\n<p>Here\u2019s why:<\/p>\n<p>Different groups of customers share certain similarities. They have unique wants and needs.<\/p>\n<p>When you segment your audience, you can provide messaging and content that\u2019s attuned to them specifically. That way, it\u2019ll work better.<\/p>\n<p>For example, separate loyal customers into a \u201cVIP\u201d or \u201crepeat customers\u201d group. Offer them exclusive deals via email as a reward for their loyalty to your brand.<\/p>\n<p>L\u2019ange (a business that specializes in hair products) does this.<\/p>\n<p>Look at this email:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>L\u2019ange made repeat customers feel valued. And they offer rewards to motivate more shopping.<\/p>\n<p>It\u2019s also helpful to create a segment for new customers.<\/p>\n<p>They might need more educational content to get started with your product or service.<\/p>\n<p>For instance, Framebridge (a company that sells frames) teaches customers how to hang their art:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This type of content helps new customers feel confident in their purchase.<\/p>\n<p>And it helps them feel like they matter to your brand.<\/p>\n<p>Basically, it builds trust and increases the likelihood of future purchases.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Search_Engine_Optimization_SEO\"><\/span>#2: Search Engine Optimization (SEO)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"SEO Basics: A Comprehensive Guide for Beginners\" href=\"https:\/\/backlinko.com\/seo-basics-for-beginners\" target=\"_blank\" rel=\"noopener\">SEO<\/a> helps make your business more visible on search engine results pages (SERPs).<\/p>\n<p>With SEO, you attract potential customers who are actively searching for products or services like yours.<\/p>\n<p>At Backlinko, we\u2019ve honed our <a title=\"How to Create an Effective SEO Strategy in 2024\" href=\"https:\/\/backlinko.com\/seo-strategy\" target=\"_blank\" rel=\"noopener\">SEO strategy<\/a>.<\/p>\n<p>We consistently rank for highly competitive keywords.<\/p>\n<p>It\u2019s an inbound strategy that brings substantial organic traffic to our site.<\/p>\n<p>We currently generate around 550,000 monthly visits with SEO.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>And a whopping 381 of our keywords rank in the top three search results; 535 rank in the top 10.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>But how do you make an effective SEO strategy?<\/p>\n<p>Especially if <a title=\"How to Do SEO for Your New Website [10-Step Guide]\" href=\"https:\/\/backlinko.com\/seo-for-new-website\" target=\"_blank\" rel=\"noopener\">your website is fairly new<\/a>?<\/p>\n<p>Here\u2019s what to focus on:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Finding_Your_Target_Keywords\"><\/span>1. Finding Your Target Keywords<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Do <a title=\"Free Keyword Research Tool by Backlinko\" href=\"https:\/\/backlinko.com\/keyword-research\" target=\"_blank\" rel=\"noopener\">keyword research<\/a> to find the terms and phrases that your target audience is searching with.<\/p>\n<p>Incorporating those keywords into your content can earn you higher search rankings. Better rankings mean more traffic for your site.<\/p>\n<p>Keyword research takes a few steps.<\/p>\n<p>Start by listing topics and terms related to your business and your industry.<\/p>\n<p>Think like your ideal customer.<\/p>\n<p>What questions might they have? What words would they use?<\/p>\n<p>Write your ideas down in your notes, Excel, or Google Sheets.<\/p>\n<p>Next, use a <a title=\"Free Keyword Research Tool by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/keyword\" target=\"_blank\" rel=\"noopener\">keyword research tool<\/a> to expand your list, check search volume, and assess competition.<\/p>\n<p>Let\u2019s say you have a small bakery specializing in vegan baked goods.<\/p>\n<p>You might start with keywords like:<\/p>\n<p>Vegan bakery<br \/>\nVegan cakes<br \/>\nVegan cookies<br \/>\nVegan pastries<\/p>\n<p>These are your seed keywords.<\/p>\n<p>Next, use a tool like Semrush to expand on these ideas and find more specific, <a title=\"Long Tail Keywords: How to Find &amp; Use Them Effectively\" href=\"https:\/\/backlinko.com\/hub\/seo\/long-tail-keywords\" target=\"_blank\" rel=\"noopener\">long-tail keywords<\/a> with less competition.<\/p>\n<p>Let\u2019s walk through it.<\/p>\n<p>Open the <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/start\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a> and enter the seed keyword \u201cvegan cookies.\u201d<\/p>\n<p>If you want, enter your domain to get personalized data based on your website.<\/p>\n<p>Click \u201c<strong>Search<\/strong>.\u201d<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>The tool will show you a list of search terms related to your seed keyword.<\/p>\n<p>Alongside each keyword, you\u2019ll also see:<\/p>\n<p><a title=\"Search Intent and SEO: A Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\"><strong>Search intent:<\/strong><\/a> The motivation behind the search<br \/>\n<strong>Search volume:<\/strong> The estimated number of times a keyword is searched in a month<br \/>\n<a title=\"Free Keyword Difficulty Checker - Backlinko\" href=\"https:\/\/backlinko.com\/hub\/seo\/keyword-difficulty\" target=\"_blank\" rel=\"noopener\"><strong>Keyword difficulty:<\/strong><\/a> How difficult it would be to rank for that keyword (the lower the percentage, the easier it is)<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Look for keywords that align well with your content and your audience\u2019s interests.<\/p>\n<p>A high-volume keyword with low competition is an ideal target.<\/p>\n<p>Highly competitive keywords can be helpful too, but they require more significant SEO efforts and time to rank.<\/p>\n<p>Select the keywords that you\u2019d like to include in your SEO strategy and click \u201c<strong>+ Add to keyword list<\/strong>.\u201d<\/p>\n<p>You may need to create your first keyword list by giving it a name. Then click the <strong>green check mark<\/strong>.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Navigate to the <strong>Keyword Strategy Builder<\/strong> from the left-side Semrush menu.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Click your list under the \u201cKeyword lists\u201d section.<\/p>\n<p>Here, you\u2019ll see all the keywords you saved.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h4><span class=\"ez-toc-section\" id=\"2_Providing_Value_in_Your_Content\"><\/span>2. Providing Value in Your Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>For the next step, write content that resonates with your audience. Include your target keywords, but zero in on providing value.<\/p>\n<p>Why?<\/p>\n<p>Because Google prioritizes content that demonstrates experience, expertise, authoritativeness, and trustworthiness (<a title=\"Google E-E-A-T: How to Create People-First Content (+ Free Audit)\" href=\"https:\/\/backlinko.com\/google-e-e-a-t\" target=\"_blank\" rel=\"noopener\">E-E-A-T<\/a>).<\/p>\n<p>The algorithm rewards websites that show value with higher rankings.<\/p>\n<p>To create content with high E-E-A-T:<\/p>\n<p><strong>Offer unique insights:<\/strong> Share first-hand experiences. Or interview people with specific expertise.<br \/>\n<strong>Back up your claims:<\/strong> Include credible data and citations from reputable sources<br \/>\n<strong>Prioritize clarity and structure:<\/strong> Break down complex ideas into digestible chunks. Use headings and subheadings. Above all, make sure the content on the page is easy to understand.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> <a title=\"How to Master E-E-A-T in 2024: A Comprehensive Checklist\" href=\"https:\/\/backlinko.com\/eeat-checklist\" target=\"_blank\" rel=\"noopener\">E-E-A-T Evaluation Guide: 46-Point Checklist to Guide You<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sc-semrush-cta semrush-form\">\n<h3><span class=\"ez-toc-section\" id=\"Start_your_keyword_research\"><\/span>Start your <span>keyword research<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Explore the largest keyword database.<\/p>\n<p>        <button class=\"btn btn-orange\">Analyze<\/button><\/p><\/div>\n<h4><span class=\"ez-toc-section\" id=\"3_Earning_High-Quality_Links\"><\/span>3. Earning High-Quality Links<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Search engines see <a title=\"What Are Backlinks in SEO? &amp; Why You Need Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/backlinks\" target=\"_blank\" rel=\"noopener\">backlinks<\/a> from authoritative websites as a sign that your content is valuable and worth ranking highly on SERPs.<\/p>\n<p>What are backlinks?<\/p>\n<p>They are links from someone else\u2019s website back to yours.<\/p>\n<p>For example, a local food blog might mention your business while recommending their favorite food. And include a link to your website.<\/p>\n<p>You now have a backlink from that blog.<\/p>\n<p>Like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Focus on creating link-worthy content that naturally attracts <a title=\"How to Get High Quality Backlinks in 2024 (7 Top Strategies)\" href=\"https:\/\/backlinko.com\/high-quality-backlinks\" target=\"_blank\" rel=\"noopener\">high-quality backlinks<\/a>.<\/p>\n<p>Like:<\/p>\n<p>Stats pages that aggregate valuable industry data<br \/>\nOriginal research and unique data<br \/>\nComprehensive, in-depth guides<br \/>\nInterviews with or guest posts from industry experts<br \/>\nVisually appealing content like infographics and videos<\/p>\n<p>At Backlinko, our stats pages attract a lot of backlinks.<\/p>\n<p>Our data shows that 32% of our high-quality backlinks point to our stats pages. Even though they represent only 16% of our overall content.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>It pays to focus on earning backlinks organically.<\/p>\n<p>They boost your <a title=\"How to Increase Website Authority in 2024 (7 Proven Strategies)\" href=\"https:\/\/backlinko.com\/increase-domain-authority\" target=\"_blank\" rel=\"noopener\">website\u2019s authority<\/a> in the eyes of search engines and users alike.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Social_Media_Marketing\"><\/span>#3: Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With social media, you can build brand awareness, engage your audience, and attract traffic to your website.<\/p>\n<p>But most importantly, your content can lead to sales.<\/p>\n<p>For instance, Miss Excel\u2019s online training generates <a title=\"How Miss Excel Turned Her Viral TikToks Into a $2 Million Business\" href=\"https:\/\/www.theleap.co\/blog\/miss-excel-interview\/\" target=\"_blank\" rel=\"noopener\">$2 million<\/a> per year.<\/p>\n<p>Her main source of clients?<\/p>\n<p>Inbound marketing on TikTok! She dances and shares Excel formulas on the platform.<\/p>\n<p>Like this:<\/p>\n<p><a title=\"@miss.excel\" href=\"https:\/\/www.tiktok.com\/@miss.excel?refer=embed\" target=\"_blank\" rel=\"noopener\">@miss.excel<\/a>OneNote \ud83e\udd1dOutlook<a title=\"\u266c Big Energy x Fantasy Latto x Mariah - Joy Z.\" href=\"https:\/\/www.tiktok.com\/music\/Big-Energy-x-Fantasy-Latto-x-Mariah-7098846016299961130?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c Big Energy x Fantasy Latto x Mariah \u2013 Joy Z.<\/a><\/p>\n<p>But how does she make money with these videos?<\/p>\n<p>Her content got her an audience on TikTok. They wanted to learn more from her about Excel. So, she created courses.<\/p>\n<p>Now her videos act as a natural point of connection for people interested in learning more about Excel.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Pro tip:<\/strong> Use our <a title=\"Free Social Media Strategy Template\" href=\"https:\/\/backlinko.com\/templates\/marketing\/social-media-strategy\" target=\"_blank\" rel=\"noopener\">Social Media Strategy Template<\/a> to get your business social.<\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"4_Email_Marketing\"><\/span>#4: Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Email campaigns can be inbound or outbound.<\/p>\n<p>How to tell the difference?<\/p>\n<p><strong>Inbound <a title=\"Email Marketing: The Definitive Guide\" href=\"https:\/\/backlinko.com\/email-marketing-guide\" target=\"_blank\" rel=\"noopener\">email marketing<\/a><\/strong> is defined by user interest.<\/p>\n<p>The subscribers are there voluntarily. They signed up either for the subscription directly or gave their email address in trade for access to one of those gated content pieces we described earlier.<\/p>\n<p>Use inbound email marketing to nurture leads, build relationships, and drive conversions.<\/p>\n<p>For example, tom\u2019s guide.<\/p>\n<p>When you visit the website, a pop-up form prompts you to join the email list.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Tom\u2019s guide subscribers value the industry news, product reviews, tech tips, and exclusive deals they get in their inbox.<\/p>\n<p>That value starts right away, too.<\/p>\n<p>Immediately after opting in, tom\u2019s guide subscribers receive a warm welcome email thanking them for signing up.<\/p>\n<p>The welcome email also showcases some of tom\u2019s guide\u2019s top-rated articles, enticing readers to explore their content right away.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>The company now has a chance to nurture their relationship with the subscriber. They got a lead.<\/p>\n<p>They\u2019ll send emails about Google Maps\u2019 recent upgrade:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>They\u2019ll send product recommendations complete with affiliate links.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Over time, the company builds trust by providing content people actually enjoy and find useful.<\/p>\n<p>On the other hand, <strong>outbound marketing<\/strong> emails are purely focused on sales.<\/p>\n<p>They don\u2019t necessarily rely on users\u2019 interest or even consent.<\/p>\n<p>To reach more people faster, a company may buy a list of email addresses to reach people who vaguely fit their customer profile.<\/p>\n<p>It\u2019s a lower-precision, higher-volume strategy.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<p><strong>Further reading:<\/strong> <a title=\"How to Write an AWESOME Email Newsletter\" href=\"https:\/\/backlinko.com\/write-email-newsletter\" target=\"_blank\" rel=\"noopener\">How to Write an AWESOME Email Newsletter<\/a><\/p>\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Real-World_Inbound_Marketing_Success_Stories\"><\/span>Real-World Inbound Marketing Success Stories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s take a look at a couple more real-world examples.<\/p>\n<p>These are brands that have successfully used inbound marketing to grow their businesses:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Casper\"><\/span>1. Casper<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Casper, a mattress company, has a great inbound marketing strategy.<\/p>\n<p>They create playful content to educate consumers about sleep health. That includes blog posts, social media, and email marketing.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>For instance, they share tips on how to choose the right mattress.<\/p>\n<p>They describe the benefits of sleeping next to someone.<\/p>\n<p>It looks like this:<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>But what do these blog posts lead to?<\/p>\n<p>Casper gets a massive chunk of traffic from organic search.<\/p>\n<p>It\u2019s their second-largest traffic source after direct traffic.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>And it doesn\u2019t end there.<\/p>\n<p>Over 1% of website visitors make a purchase.<\/p>\n<p>That might sound small, but at their volume, those are big numbers.<\/p>\n<p>In the last year, roughly 92,660 of the users who landed on the website through organic search bought one of Casper\u2019s products.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Babish\"><\/span>2. Babish<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In 2016, Andrew Rea started a YouTube channel sharing pop culture-inspired cooking videos.<\/p>\n<p>He was recreating iconic dishes like \u201cRatatouille.\u201d<\/p>\n<p>His channel has significantly expanded. Today, it has over 10 million subscribers.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>What started as a simple channel is now Babish Culinary Universe (BCU).<\/p>\n<p>Babish offers a website with written recipes, too.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>The site attracts more than 442k visitors per month.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Babish also offers a paid membership that gets subscribers exclusive access to recipes and a cooking community.<\/p>\n<p>The company\u2019s success relies on a strong inbound marketing strategy.<\/p>\n<p>Babish is an established membership website, so 48% of its monthly traffic comes from direct visits.<\/p>\n<p>You can see: Inbound marketing cultivated a loyal customer base.<\/p>\n<p>However, Babish also attracts a significant number of users through:<\/p>\n<p>Organic search: 219,800 users<br \/>\nOrganic social: 23,400 users<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_Pointe_Pest_Control\"><\/span>3. Pointe Pest Control<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In 2019, Pointe Pest Control was paying $104 per lead.<\/p>\n<p>Back then, their strategy relied heavily on paid advertising. Specifically, it used pay-per-click (<a title=\"What Is PPC? The Definitive Guide to Pay-Per-Click Marketing\" href=\"https:\/\/www.semrush.com\/blog\/what-is-ppc\/\" target=\"_blank\" rel=\"noopener\">PPC<\/a>) advertising.<\/p>\n<p>Recognizing that the cost per lead was unsustainable, the company decided to make a shift.<\/p>\n<p>The marketers incorporated an inbound strategy into their mix.<\/p>\n<p>They started by creating valuable, search-optimized content aligned with their customers\u2019 needs.<\/p>\n<p>They wrote blogs about pests to expect in late summer. And gave advice about how to avoid pantry pests.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>In 2020, Pointe started to attract a significant amount of traffic from organic search.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>This shift helped Pointe attract more qualified leads.<\/p>\n<p>And it drastically cut marketing costs.<\/p>\n<p>The business went from paying $104 to just <a title=\"Semrush &amp; Pointe Pest Control Local SEO case study\" href=\"https:\/\/www.semrush.com\/company\/stories\/pointe\/\" target=\"_blank\" rel=\"noopener\">$10 per lead<\/a>.<\/p>\n<p>How?<\/p>\n<p>This content attracted an audience that wasn\u2019t just casually browsing the internet.<\/p>\n<p>They were actively searching for ways to solve pest problems.<\/p>\n<p>They already had an issue and were looking for solutions.<\/p>\n<p>They were ready to buy.<\/p>\n<p>And when these visitors realized they needed professional help, they could easily sign up for Pointe\u2019s services.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ready_to_Add_Inbound_Marketing_to_Your_Strategy\"><\/span>Ready to Add Inbound Marketing to Your Strategy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Inbound marketing can be an efficient, sustainable way to grow your business.<\/p>\n<p>And it works for businesses of all sizes, industries of all types, and whether your business is new or long-established.<\/p>\n<p>The trick? You\u2019ll need to create valuable, high-quality content.<\/p>\n<p>A lot of it.<\/p>\n<p>Ready to get started? Read our guide on how to <a title=\"How to Scale Content Creation (Step-By-Step Guide)\" href=\"https:\/\/backlinko.com\/scale-content\" target=\"_blank\" rel=\"noopener\">scale your content production<\/a> without sacrificing quality.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/inbound-marketing\" target=\"_blank\" rel=\"noopener\">Inbound Marketing: Benefits, Strategies, and Examples<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Inbound marketing can have an immense impact on how you generate leads. What\u2019s different about inbound marketing? It focuses on attracting customers to your business rather than pushing messages out to them. Mobile vet service, BetterVet, demonstrates the power of this approach. BetterVet doubled down on SEO by publishing A LOT of helpful content to help folks care for their pets. Like this: The effort paid off. BetterVet\u2019s organic traffic has exploded: Want to learn how inbound marketing can boost your business? You\u2019re in luck. Today, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8,52],"tags":[],"class_list":["post-11315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko","category-marketing-blogs"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/10\/bettervet-resources-attracting-customers-xv4MOM-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/10\/bettervet-resources-attracting-customers-xv4MOM-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11315"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/11316"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}