Ever stumbled upon a competing post and thought, \u201cDamn, I wish I wrote that\u201d?<\/p>\n
That feeling of envy mixed with respect?<\/p>\n
It usually means you learned something new. This concept is known as \u201cinformation gain\u201d in SEO.<\/p>\n
Information gain measures how unique and valuable your content is compared to existing content. It\u2019s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query.<\/p>\n
It\u2019s what makes your content fresh\u2014often leading to better rankings<\/strong>.<\/p>\n To explore the concept in depth, check out these articles by Animalz<\/a> and Clearscope<\/a>. They\u2019ve nailed the theory.<\/p>\n This post aims to complement them by providing practical, real-world applications of information gain.<\/p>\n I interviewed three content leaders in various industries about their best work.<\/p>\n Here\u2019s who I talked to:<\/p>\n Name Caroline Gilbert Nisha Vora Sam Balter Note:<\/strong> Monthly traffic estimates are from Semrush\u2019s Domain Overview tool<\/a>.<\/p>\n In this article, you\u2019ll get an inside look at how these pros approach proprietary content\u2014so you can apply it to your strategy.<\/p>\n I\u2019ll also share how to make information gain part of your content workflow.<\/p>\n But first, let\u2019s touch on how Google thinks about knowledge.<\/p>\n
\nRole
\nWebsite
\nNiche
\nMonthly Traffic<\/p>\n
\nDirector of Content
\nAngi
\nHome Services
\n6.4M<\/p>\n
\nFounder
\nRainbow Plant Life
\nRecipes
\n748K<\/p>\n
\nHead of Content
\nWistia
\nVideo Marketing
\n114.5K<\/p>\n<\/div>\n