{"id":11398,"date":"2024-10-22T17:45:22","date_gmt":"2024-10-22T17:45:22","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/10\/22\/shein-revenue-and-usage-stats\/"},"modified":"2024-10-22T17:45:22","modified_gmt":"2024-10-22T17:45:22","slug":"shein-revenue-and-usage-stats","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/10\/22\/shein-revenue-and-usage-stats\/","title":{"rendered":"Shein Revenue and Usage Stats"},"content":{"rendered":"<p>Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.<\/p>\n<p>Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.<\/p>\n<p>The Shein app was downloaded more than 260 million times in 2023 alone and Shein\u2019s annual sales are forecasted to reach $50 billion in 2024.<\/p>\n<p>Continue reading to find the latest statistics on Shein usage in 2024.<\/p>\n<p>Here\u2019s a quick overview of what you\u2019ll find on this page:<\/p>\n<p><a href=\"https:\/\/backlinko.com\/blog#key-shein-stats\" target=\"_blank\" rel=\"noopener\">Key Shein Stats<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#shein-revenue\" target=\"_blank\" rel=\"noopener\">Shein Revenue<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#shein-downloads-worldwide\" target=\"_blank\" rel=\"noopener\">Shein Downloads Worldwide<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#shein-us-unique-visitors\" target=\"_blank\" rel=\"noopener\">Shein US Unique Visitors<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#shein-adoption-rate\" target=\"_blank\" rel=\"noopener\">Shein Adoption Rate<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#shein-market-share-worldwide\" target=\"_blank\" rel=\"noopener\">Shein Market Share Worldwide<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#shein-sales-by-country\" target=\"_blank\" rel=\"noopener\">Shein Sales by Country<\/a><br \/>\n<a href=\"https:\/\/backlinko.com\/blog#shein-number-of-employees\" target=\"_blank\" rel=\"noopener\">Shein Number of Employees<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/22\/shein-revenue-and-usage-stats\/#Key_Shein_Stats\" >Key Shein Stats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/22\/shein-revenue-and-usage-stats\/#Shein_Revenue\" >Shein Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/22\/shein-revenue-and-usage-stats\/#Shein_Downloads_Worldwide\" >Shein Downloads Worldwide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/22\/shein-revenue-and-usage-stats\/#Shein_US_Unique_Visitors\" >Shein US Unique Visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/22\/shein-revenue-and-usage-stats\/#Shein_Adoption_Rate\" >Shein Adoption Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/22\/shein-revenue-and-usage-stats\/#Shein_Market_Share_Worldwide\" >Shein Market Share Worldwide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/22\/shein-revenue-and-usage-stats\/#Shein_Sales_by_Country\" >Shein Sales by Country<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/10\/22\/shein-revenue-and-usage-stats\/#Shein_Number_of_Employees\" >Shein Number of Employees<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Key_Shein_Stats\"><\/span>Key Shein Stats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Shein brought in <strong>$32.2 billion<\/strong> in sales worldwide in 2023.<br \/>\nIn the US, Shein had <strong>46.9 million<\/strong> unique visitors in June 2024.<br \/>\nShein claimed an <strong>18%<\/strong> market share worldwide within the fast fashion category.<br \/>\nAround 1 in 4 US consumers report shopping at Shein in the past 12 months.<br \/>\nMore than <strong>16,000 employees<\/strong> work at Shein.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shein_Revenue\"><\/span>Shein Revenue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2023, Shein generated an estimated <strong>$32.2 billion<\/strong> in sales worldwide, showing a 41.85% year-over-growth.<\/p>\n<p>Analysts forecast that Shein\u2019s revenue will hit $50 billion in 2024.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a table with Shein\u2019s revenue growth since 2016:<\/p>\n<div class=\"table-responsive\">\n<p>Year<br \/>\nShein Revenue<\/p>\n<p>2016<br \/>\n$0.61 billion<\/p>\n<p>2017<br \/>\n$1.55 billion<\/p>\n<p>2018<br \/>\n$1.99 billion<\/p>\n<p>2019<br \/>\n$3.15 billion<\/p>\n<p>2020<br \/>\n$9.81 billion<\/p>\n<p>2021<br \/>\n$15.7 billion<\/p>\n<p>2022<br \/>\n$22.7 billion<\/p>\n<p>2023<br \/>\n$32.2 billion<\/p>\n<p>2024<br \/>\n$50 billion<\/p>\n<\/div>\n<p><strong>Sources:<\/strong> <a title=\"Reuters\" href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/online-retailer-sheins-2023-sales-hit-2-bln-uk-2024-10-08\/\" target=\"_blank\" rel=\"noopener\">Reuters<\/a>, <a title=\"Statista\" href=\"https:\/\/www.statista.com\/statistics\/1360515\/shein-estimated-annual-revenue\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shein_Downloads_Worldwide\"><\/span>Shein Downloads Worldwide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Shein app generated a total of <strong>199.37 million<\/strong> downloads worldwide in 2024 (as of October).<\/p>\n<p>In 2023, shoppers worldwide downloaded Shein 261.94 million times, showing a 31.38% year-over-year increase.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a detailed breakdown of Shein\u2019s annual app downloads since 2015:<\/p>\n<div class=\"table-responsive\">\n<p>Year<br \/>\nShein Downloads<\/p>\n<p>2015<br \/>\n2.71 million<\/p>\n<p>2016<br \/>\n10.23 million<\/p>\n<p>2017<br \/>\n18.66 million<\/p>\n<p>2018<br \/>\n59.06 million<\/p>\n<p>2019<br \/>\n68.26 million<\/p>\n<p>2020<br \/>\n123.43 million<\/p>\n<p>2021<br \/>\n177.49 million<\/p>\n<p>2022<br \/>\n195.84 million<\/p>\n<p>2023<br \/>\n261.94 million<\/p>\n<p>2024<br \/>\n199.37 million<\/p>\n<\/div>\n<p><strong>Source:<\/strong> <a title=\"Statista\" href=\"https:\/\/www.statista.com\/statistics\/1283317\/shein-group-number-of-app-downloads-worldwide\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shein_US_Unique_Visitors\"><\/span>Shein US Unique Visitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In June 2024, Shein had <strong>46.9 million<\/strong> unique visitors in the US.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Source:<\/strong> <a title=\"eMarketer\" href=\"https:\/\/www.emarketer.com\/content\/top-10-apparel-retail-sites-by-unique-visits\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shein_Adoption_Rate\"><\/span>Shein Adoption Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the US, <strong>24%<\/strong> of respondents claim to have shopped at Shein in the past 12 months, making it one of the most popular fast fashion retailers behind Temu and H&amp;M (both at 26%).<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Among US and UK Gen Z respondents, 30% reported shopping at Shein in the past 12 months.<\/p>\n<p>Here\u2019s a detailed breakdown of Temu adoption rate in the US and UK by generation:<\/p>\n<div class=\"table-responsive\">\n<p>Generation<br \/>\nShare of US and UK Consumers Who Shopped at Shein<\/p>\n<p>Gen Z (18-24)<br \/>\n30%<\/p>\n<p>Millennials (25-42)<br \/>\n25%<\/p>\n<p>Gen X (43-55)<br \/>\n21%<\/p>\n<p>Boomers (56+)<br \/>\n11%<\/p>\n<\/div>\n<p><strong>Source:<\/strong> <a title=\"Business of Fashion\" href=\"https:\/\/www.businessoffashion.com\/articles\/professional\/the-state-of-fashion-2024-report-fast-fashion-retail-customer-experience-regulation-shein-temu\/\" target=\"_blank\" rel=\"noopener\">Business of Fashion<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shein_Market_Share_Worldwide\"><\/span>Shein Market Share Worldwide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to Coresight Research, Shein is the largest fast-fashion retailer worldwide with a market share of <strong>18%<\/strong>, followed by Inditex (owner of Zara, Massimo Dutti, and other brands) with 17% and H&amp;M with a 5% share.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Source:<\/strong> <a title=\"Reuters\" href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/under-pressure-shein-hm-reaches-upmarket-shoppers-2023-12-15\/\" target=\"_blank\" rel=\"noopener\">Reuters<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shein_Sales_by_Country\"><\/span>Shein Sales by Country<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to GlobalData estimates, the US market accounts for a <strong>28.2%<\/strong> share of Shein sales in 2023, followed by Germany (6.6%) and the United Kingdom (6%).<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p>Here\u2019s a table with the estimated share of Shein sales by country as of 2023:<\/p>\n<div class=\"table-responsive\">\n<p>Country<br \/>\nShare of Shein Sales<\/p>\n<p>US<br \/>\n28.2%<\/p>\n<p>Germany<br \/>\n6.6%<\/p>\n<p>United Kingdom<br \/>\n6%<\/p>\n<p>France<br \/>\n5.4%<\/p>\n<p>Japan<br \/>\n4.3%<\/p>\n<p>Italy<br \/>\n4.1%<\/p>\n<p>Brazil<br \/>\n3.7%<\/p>\n<p>South Korea<br \/>\n3.7%<\/p>\n<p>Spain<br \/>\n3.6%<\/p>\n<p>Mexico<br \/>\n3.2%<\/p>\n<\/div>\n<p><strong>Source:<\/strong> <a title=\"Reuters\" href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/fast-fashion-retailer-shein-hikes-prices-ahead-ipo-2024-06-13\/\" target=\"_blank\" rel=\"noopener\">Reuters<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shein_Number_of_Employees\"><\/span>Shein Number of Employees<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Shein has more than <strong>16,000 employees<\/strong> worldwide located across over 20 offices globally.<\/p>\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><strong>Source:<\/strong> <a title=\"Shein\" href=\"https:\/\/www.sheingroup.com\/about-us\/shein-at-a-glance\/\" target=\"_blank\" rel=\"noopener\">Shein<\/a><\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/shein-stats\" target=\"_blank\" rel=\"noopener\">Shein Revenue and Usage Stats<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein\u2019s annual sales are forecasted to reach $50 billion in 2024. Continue reading to find the latest statistics on Shein usage in 2024. Here\u2019s a quick overview of what [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8,52],"tags":[],"class_list":["post-11398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko","category-marketing-blogs"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/10\/shein-revenue-pTx4aj-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/10\/shein-revenue-pTx4aj-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11398"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/11399"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}