{"id":11485,"date":"2024-11-01T17:46:45","date_gmt":"2024-11-01T17:46:45","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/"},"modified":"2024-11-01T17:46:45","modified_gmt":"2024-11-01T17:46:45","slug":"seo-for-roofers-6-step-guide-to-attract-more-leads","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/","title":{"rendered":"SEO For Roofers: 6-Step Guide to Attract More Leads"},"content":{"rendered":"<p>Your prospects are searching for roofers on Google right now.<\/p>\n<p>If you don\u2019t appear in the top search results, it doesn\u2019t matter how great your roofing services are\u2014they\u2019ll hire someone else.<\/p>\n<p>Why?<\/p>\n<p>Because they\u2019ll be able to <strong>find<\/strong> other roofing companies. But not you.<\/p>\n<p><a title=\"SEO Basics: A Comprehensive Guide for Beginners\" href=\"https:\/\/backlinko.com\/seo-basics-for-beginners\" target=\"_blank\" rel=\"noopener\">Search engine optimization (SEO)<\/a> can fix this.<\/p>\n<p>SEO has the power to rank your business on top of the search results. Meaning potential customers will see you first, instead of your competitors.<\/p>\n<p>Take Washington-based Home Care Contractors as an example.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Home Care Contractors \u2013 Homepage\" alt=\"Home Care Contractors \u2013 Homepage\" data-aspect-ratio=\"0.68\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/homecarecontractors-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Domain Overview \u2013 Home Care Contractors \u2013 Organic Keywords\" alt=\"Domain Overview \u2013 Home Care Contractors \u2013 Organic Keywords\" data-aspect-ratio=\"0.49090909090909\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/domain-overview-homecarecontractors-organic-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>In addition to keyword rankings, the company received more leads and calls from potential clients.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"homecarecontractors.com \u2013 Total Leads\" alt=\"homecarecontractors.com \u2013 Total Leads\" data-aspect-ratio=\"0.48545454545455\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/homecarecontractors-total-leads.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This is just one example of the countless ways that the right SEO strategies have helped businesses grow.<\/p>\n<p>In this guide, you\u2019ll learn how you can use SEO to turn your own prospects into paying customers.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#How_to_Start_Doing_SEO_for_Your_Roofing_Business\" >How to Start Doing SEO for Your Roofing Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Step_1_Optimize_for_Local_Visibility\" >Step 1: Optimize for Local Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Step_2_Provide_a_Great_User_Experience\" >Step 2: Provide a Great User Experience<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Communicate_Your_Unique_Selling_Proposition_USP\" >Communicate Your Unique Selling Proposition (USP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Share_Social_Proof\" >Share Social Proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Showcase_Your_Roofing_Projects\" >Showcase Your Roofing Projects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Improve_Your_Site_Speed\" >Improve Your Site Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Make_Your_Website_Elements_User-Friendly\" >Make Your Website Elements User-Friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Ensure_Your_Company_Information_Is_Clearly_Visible\" >Ensure Your Company Information Is Clearly Visible<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Step_3_Do_Keyword_Research\" >Step 3: Do Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Step_4_Implement_On-Page_SEO_Best_Practices\" >Step 4: Implement On-Page SEO Best Practices<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Add_Keywords_to_Your_Pages\" >Add Keywords to Your Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Make_Dedicated_Landing_Pages_for_Each_Roofing_Service\" >Make Dedicated Landing Pages for Each Roofing Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Link_Within_Your_Site\" >Link Within Your Site<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Step_5_Publish_Valuable_High-Quality_Content\" >Step 5: Publish Valuable, High-Quality Content<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Address_Pain_Points\" >Address Pain Points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Answer_Common_Questions\" >Answer Common Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Teach_a_Hack_or_Pro_Tip\" >Teach a Hack or Pro Tip<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Show_Your_Happy_Customers\" >Show Your Happy Customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Step_6_Get_High-Quality_Backlinks\" >Step 6: Get High-Quality Backlinks<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Local_Directories\" >Local Directories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Media_Mentions\" >Media Mentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Influencer_Outreach\" >Influencer Outreach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Guest_Blogging\" >Guest Blogging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Discover_Backlink_Gaps\" >Discover Backlink Gaps<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#How_to_Track_Your_Roofing_SEO_Performance\" >How to Track Your Roofing SEO Performance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#How_to_Calculate_Your_ROI_from_SEO\" >How to Calculate Your ROI from SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#How_Much_Does_Roofing_SEO_Cost\" >How Much Does Roofing SEO Cost?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Should_Roofers_Hire_an_SEO_Agency\" >Should Roofers Hire an SEO Agency?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/01\/seo-for-roofers-6-step-guide-to-attract-more-leads\/#Start_Getting_Leads_with_Roofing_SEO\" >Start Getting Leads with Roofing SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Start_Doing_SEO_for_Your_Roofing_Business\"><\/span>How to Start Doing SEO for Your Roofing Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Follow these steps to start doing SEO for your roofing business and grow your online presence:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Optimize_for_Local_Visibility\"><\/span>Step 1: Optimize for Local Visibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You want people who are physically near you to discover your services and choose to hire you over the competition.<\/p>\n<p>Local SEO is a branch of SEO that focuses on increasing your business\u2019s local search visibility so you can attract more customers in your area.<\/p>\n<p>One sign that you\u2019re doing great in local SEO is if your business appears in the Google Map Pack (sometimes called the local pack). This contains the top three companies that appear in a location-based search.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Map \u2013 Local SEO\" alt=\"Google Map \u2013 Local SEO\" data-aspect-ratio=\"0.95714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/google-map-pack-local-seo.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So how does a roofing business show up in the Map Pack?<\/p>\n<p>First, <strong>claim and optimize your <a title=\"Google My Business: The Business Profile Playbook \ud83c\udfec\" href=\"https:\/\/backlinko.com\/google-business-profile-guide\" target=\"_blank\" rel=\"noopener\">Google Business Profile (GBP)<\/a><\/strong>.<\/p>\n<p>You\u2019ll need to enter all your business details, like your business name, address, and phone number (NAP).<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Start building your business profile\" alt=\"Start building your business profile\" data-aspect-ratio=\"0.78428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/start-building-your-business-profile.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Next, check and make sure your NAP details are correct and consistent with other listings.<\/p>\n<p>This ensures search engines like Google have the right details about your business.<\/p>\n<p>If one listing has a slightly different address from another, it can confuse search engines (and users) about where exactly your business is. Which could affect your chances of showing up in relevant local packs and search results.<\/p>\n<p>(And if users see incorrect information, they may not be able to reach your business.)<\/p>\n<p>Another aspect of optimizing for local search results is getting positive reviews. <a title=\"How to improve your local ranking on Google - Google Business Profile Help\" href=\"https:\/\/support.google.com\/business\/answer\/7091\" target=\"_blank\" rel=\"noopener\">Google uses reviews<\/a> as a ranking factor in local search.<\/p>\n<p>T&amp;S Roofing Systems is a great example of a roofing company with lots of positive reviews, having a 4.8-star rating (from 838 reviews).<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Company with positive reviews\" alt=\"Company with positive reviews\" data-aspect-ratio=\"0.63571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/company-with-positive-reviews.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And they rank as the organic result in the map pack for a super competitive term:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Maps \u2013 Search \u2013 Roofers Miami\" alt=\"Google Maps \u2013 Search \u2013 Roofers Miami\" data-aspect-ratio=\"0.77857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/google-maps-search-roofers-miami.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So, encourage your past customers to leave a review. For more on that, check out this guide to <a title=\"How to Get More Google Reviews: 9 Proven Tips\" href=\"https:\/\/www.semrush.com\/blog\/how-to-get-more-google-reviews\/\" target=\"_blank\" rel=\"noopener\">getting more Google reviews<\/a>.<\/p>\n<p>Finally, you also want to build local citations. These are mentions of your business details online (sometimes with a <a title=\"What Are Backlinks in SEO? &amp; Why You Need Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/backlinks\" target=\"_blank\" rel=\"noopener\">backlink<\/a>). Such as in local directories like Yellow Pages and on social media platforms like Facebook.<\/p>\n<p>These mentions can improve your online visibility and may affect your rankings in local search results too. But, as we mentioned above, just make sure your business information is consistent across all of them.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> You can use Semrush\u2019s Listing Management tool to see websites you can list your business in and track the accuracy of your NAP details for all of them.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 Listings Management \u2013 David\u2019s Roofing Company\" alt=\"Semrush \u2013 Listings Management \u2013 David's Roofing Company\" data-aspect-ratio=\"0.71142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/semrush-listings-management-davids-roofing-company.png\" loading=\"lazy\" \/><\/p><\/figure>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Provide_a_Great_User_Experience\"><\/span>Step 2: Provide a Great User Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your website is one of the many ways that potential customers can find you. But you shouldn\u2019t just optimize it to rank in search results.<\/p>\n<p>Because once you get people to visit the site, <strong>you also want them to take action<\/strong>.<\/p>\n<p>Here are some tips to make that happen:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Communicate_Your_Unique_Selling_Proposition_USP\"><\/span>Communicate Your Unique Selling Proposition (USP)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>What does your roofing business offer that your competitors don\u2019t?<\/p>\n<p>It could be:<\/p>\n<ul>\n<li>Years of experience<\/li>\n<li>Flexible payment plans<\/li>\n<li>24\/7 service<\/li>\n<\/ul>\n<p>Or anything else that sets you apart.<\/p>\n<p>Pick your USPs and make these the main points on your homepage.<\/p>\n<p>For example, Alpha Roofing Group highlights its expertise as its USP.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Alpha Roofing \u2013 Homepage\" alt=\"Alpha Roofing \u2013 Homepage\" data-aspect-ratio=\"0.67714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/alpharoofing-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Share_Social_Proof\"><\/span>Share Social Proof<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Make an effort to integrate social proof across your pages.<\/p>\n<p>This could include certificates, awards, customer reviews, and other elements that <strong>show visitors that you have a trusted business<\/strong>.<\/p>\n<p>Cloud Roofing uses a prominent section of its site to highlight its social proof. Including how many customers they\u2019ve had, how many jobs they\u2019ve completed, and how long they\u2019ve been in business.<\/p>\n<p>For a high-cost service like roofing, quality matters. This can be a great way to build trust with potential customers.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Cloud Roofing \u2013 Homepage\" alt=\"Cloud Roofing \u2013 Homepage\" data-aspect-ratio=\"0.7\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/cloudroofing-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Showcase_Your_Roofing_Projects\"><\/span>Showcase Your Roofing Projects<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A \u201cshow, don\u2019t tell\u201d approach can work well when attracting roofing clients.<\/p>\n<p>Take advantage of this by using high-quality photos to showcase your past projects.<\/p>\n<p>Like this:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Retro Roofers \u2013 Galleries\" alt=\"Retro Roofers \u2013 Galleries\" data-aspect-ratio=\"0.65\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/retroroofers-galleries.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This makes it super easy for your website\u2019s visitors to see what you can do for them. Rather than just reading about it.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Improve_Your_Site_Speed\"><\/span>Improve Your Site Speed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Your website shouldn\u2019t take more than a few seconds to load. If it does, you risk your visitors leaving before you even have a chance to convert them.<\/p>\n<p>Use Google\u2019s <a title=\"PageSpeed Insights\" href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights<\/a> tool to check your site speed and discover what issues you need to fix to improve it.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"PageSpeed Insights \u2013 gironroofing.com\" alt=\"PageSpeed Insights \u2013 gironroofing.com\" data-aspect-ratio=\"0.8\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/pagespeed-insights-gironroofing-com.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"Page Speed and SEO: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/pagespeed\" target=\"_blank\" rel=\"noopener\">Page Speed and SEO<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Make_Your_Website_Elements_User-Friendly\"><\/span>Make Your Website Elements User-Friendly<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Getting visitors to your site is one thing. Making them stay long enough to convert them into a customer is another thing entirely.<\/p>\n<p>To keep visitors engaged, your website should be easy to use for everyone.<\/p>\n<p>This means that:<\/p>\n<ul>\n<li>Users can navigate to other pages within 3-4 clicks<\/li>\n<li>People viewing your site on mobile devices should find it easy to use<\/li>\n<li>Fonts and colors shouldn\u2019t affect readability<\/li>\n<li>Call to action buttons should be prominent and easy to click or tap<\/li>\n<li>Forms shouldn\u2019t have too many fields<\/li>\n<\/ul>\n<p>Voyager Exteriors ticks all the boxes with a site that looks great and is easy to navigate.<\/p>\n<p>For example, the lead form is directly below the hero image. Which helps make the site\u2019s layout look seamless and less cluttered. (And it encourages conversions immediately.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Voyager Exteriors \u2013 Homepage\" alt=\"Voyager Exteriors \u2013 Homepage\" data-aspect-ratio=\"0.77285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/voyagerexteriors-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Another example is Philadelphia Quality Roofing.<\/p>\n<p>Thanks to straightforward interactive buttons, it\u2019s super easy to learn about their service areas.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Philadelphia Quality Roofing \u2013 Interactive buttons\" alt=\"Philadelphia Quality Roofing \u2013 Interactive buttons\" data-aspect-ratio=\"0.45\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/philadelphiaqualityroofing-interactive-buttons.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Finally, Findlay Roofing\u2019s site looks great on mobile. It has accessible menu buttons and thumb-friendly CTA buttons.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Findlay Roofing \u2013 Homepage\" alt=\"Findlay Roofing \u2013 Homepage\" data-aspect-ratio=\"1.2783333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/findlayroofing-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Ensure_Your_Company_Information_Is_Clearly_Visible\"><\/span>Ensure Your Company Information Is Clearly Visible<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Your phone number or a link to your contact form should be easy to find on ANY of your website\u2019s pages.<\/p>\n<p>Many businesses put their phone number in the website\u2019s header or navigation bar:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Able Roof \u2013 Homepage \u2013 Phone number\" alt=\"Able Roof \u2013 Homepage \u2013 Phone number\" data-aspect-ratio=\"0.59428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/ableroof-homepage-phone-number.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It should also be easy to find a button to get in touch or get a quote\/estimate. No matter where your visitor is on the site.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"RW Harper Roofing \u2013 Homepage\" alt=\"RW Harper Roofing \u2013 Homepage\" data-aspect-ratio=\"0.47428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/rwharperroofing-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Do_Keyword_Research\"><\/span>Step 3: Do Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keyword research is the process of finding out what words or phrases people use to search for a business online.<\/p>\n<p>To identify relevant keywords, you need to know:<\/p>\n<ul>\n<li>Your audience<\/li>\n<li>Their roofing issues<\/li>\n<li>What kind of services they might need from you<\/li>\n<\/ul>\n<p>The fastest way to discover relevant keywords for your business is to use a keyword research tool. Like the <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a> from Semrush.<\/p>\n<p>It lets you enter one or more seed keywords (broad terms related to your business) and gives you keyword suggestions based on them.<\/p>\n<p>Below is a keyword research result for the seed keyword \u201croofer in Atlanta\u201d:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Roofer in Atlanta\" alt=\"Keyword Magic Tool \u2013 Roofer in Atlanta\" data-aspect-ratio=\"0.76142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/keyword-magic-tool-roofer-in-atlanta.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The tool shows you keyword details like:<\/p>\n<ul>\n<li><strong>Search volume:<\/strong> The number of people typing this keyword into search engines every month<\/li>\n<li><strong>Keyword difficulty:<\/strong> A rating that indicates how difficult it is to rank for a keyword<\/li>\n<li><strong>Search intent:<\/strong> Search intent refers to why people are searching for a particular keyword<\/li>\n<\/ul>\n<p><a title=\"Search Intent and SEO: A Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\">Search intent<\/a> is particularly important, and there are four main types to be aware of:<\/p>\n<ul>\n<li><strong>Navigational:<\/strong> Searching for a specific website (e.g., Dallasroofers.com)<\/li>\n<li><strong>Informational:<\/strong> Searching for specific information (e.g., how to fix a leaky roof)<\/li>\n<li><strong>Commercial:<\/strong> Looking for features, offers, or options of products or services, or to compare specific products or services (e.g., 24\/7 roofers in Dallas)<\/li>\n<li><strong>Transactional:<\/strong> Looking to buy a product or hire a company for a service (e.g., hire a Dallas roofer)<\/li>\n<\/ul>\n<p>With this data, you can determine what keywords to use for different sections of your website. You\u2019ll likely spend a lot of time targeting commercial and transactional keywords.<\/p>\n<p>Why?<\/p>\n<p>Because these keywords are lower down in the <a title=\"High-Converting Sales Funnel Template\" href=\"https:\/\/backlinko.com\/templates\/marketing\/sales-funnel\" target=\"_blank\" rel=\"noopener\">sales funnel<\/a>. In other words: people searching for these terms are closer to making a purchase.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"ToFu, MoFu and BoFu\" alt=\"ToFu, MoFu and BoFu\" data-aspect-ratio=\"0.61857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/tofu-mofu-and-bofu.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>How do you find these specific keywords?<\/p>\n<p>By using intent filters to only show commercial and transactional terms:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Roofer in Dallas \u2013 Intent filter\" alt=\"Keyword Magic Tool \u2013 Roofer in Dallas \u2013 Intent filter\" data-aspect-ratio=\"0.67857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/keyword-magic-tool-roofer-in-dallas-intent-filter.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This makes it easy to narrow down your research to only show keywords that are likely to result in leads or conversions.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> A free Semrush account gives you 10 searches in this tool per day. Or you can use this link to access a <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">14-day trial on a Semrush Pro subscription<\/a>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Implement_On-Page_SEO_Best_Practices\"><\/span>Step 4: Implement On-Page SEO Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On-page SEO involves optimizing elements on your website to improve its ranking on search engine results pages (<a title=\"What Are SERPs &amp; Why Are They Important for SEO?\" href=\"https:\/\/backlinko.com\/hub\/seo\/serps\" target=\"_blank\" rel=\"noopener\">SERPs<\/a>).<\/p>\n<p>One of the main aspects of on-page SEO involves adding the keywords you just found in the previous step to corresponding pages on your site.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Add_Keywords_to_Your_Pages\"><\/span>Add Keywords to Your Pages<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The first places to add your keywords are your title tags and <a title=\"How to Write SEO-Friendly Meta Descriptions\" href=\"https:\/\/backlinko.com\/hub\/seo\/meta-descriptions\" target=\"_blank\" rel=\"noopener\">meta descriptions<\/a>.<\/p>\n<p>Title tags are what often appear in your browser\u2019s title bar and in search results. While meta descriptions are the descriptions that often appear below the title tags.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Title tag and meta description\" alt=\"Title tag and meta description\" data-aspect-ratio=\"0.28428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/title-tag-and-meta-description.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Your title tag is a <a title=\"Google\u2019s 200 Ranking Factors: The Complete List\" href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener\">Google ranking factor<\/a>. Meaning it can influence where the search engine ranks your content.<\/p>\n<p>Your meta description is not a ranking factor. But it can influence your <a title=\"Organic CTR\" href=\"https:\/\/backlinko.com\/hub\/seo\/organic-ctr\" target=\"_blank\" rel=\"noopener\">click-through rate<\/a>. A compelling meta description is more likely to get a click, and you need clicks to convert searchers into leads and customers.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> Google can and often does choose its own title and description to display in search results. But it\u2019s still best to optimize both.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>You can also add your keywords to your URLs. These should be descriptive rather than a random combination of letters and numbers, which <a title=\"\" href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/url-structure\" target=\"_blank\" rel=\"noopener\">Google does not recommend<\/a>:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Search Central \u2013 Indexing URL structure\" alt=\"Google Search Central \u2013 Indexing URL structure\" data-aspect-ratio=\"0.19142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/google-search-central-indexing-url-structure.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Similarly, when adding images to your content, avoid naming them \u201cphoto1.jpg\u201d or something generic.<\/p>\n<p>Name your images in a descriptive way, like \u201croof_repair.jpg.\u201d Keep your image names short and only use one main keyword per image (and only if it\u2019s natural).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Make_Dedicated_Landing_Pages_for_Each_Roofing_Service\"><\/span>Make Dedicated Landing Pages for Each Roofing Service<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you offer various roofing services, make separate pages for each one and write content to describe each service in detail.<\/p>\n<p>This strategy gives you more opportunities to target keywords <strong>specific to the type of roofing service<\/strong> you provide.<\/p>\n<p>A high-quality, optimized page devoted to roof replacement is more likely to rank for terms like \u201croof replacement service\u201d than a generic \u201croofing services\u201d page.<\/p>\n<p>Just like what My Town Roofing did for their site:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"My Town Roofing \u2013 Homepage\" alt=\"My Town Roofing \u2013 Homepage\" data-aspect-ratio=\"0.48857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/mytownroofing-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Link_Within_Your_Site\"><\/span>Link Within Your Site<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a title=\"Internal Linking for SEO: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/internal-links\" target=\"_blank\" rel=\"noopener\">Internal links<\/a> are important for SEO as well.<\/p>\n<p>Linking relevant pages within your website makes it easier for search engines to index your pages. And it helps users navigate your site.<\/p>\n<p>(It can even improve your rankings.)<\/p>\n<p>For example, My Town Roofing maximizes its footer to add links to important pages within the site:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"My Town Roofing \u2013 Footer\" alt=\"My Town Roofing \u2013 Footer\" data-aspect-ratio=\"0.37\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/mytownroofing-footer.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>When you link to other pages, you\u2019re also helping your visitors navigate the site and find what they need.<\/p>\n<p>Some key pages you should have and link between on your website include:<\/p>\n<ul>\n<li>Home<\/li>\n<li>About<\/li>\n<li>Contact<\/li>\n<li>Locations\/service areas<\/li>\n<li>Services<\/li>\n<li>Testimonials<\/li>\n<li>Projects<\/li>\n<\/ul>\n<p>Make it a habit to link these pages together, but only when it\u2019s relevant.<\/p>\n<p>For example, service pages usually link to a contact page or lead form for visitors who want to reach out.<\/p>\n<p>Like this:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Beantown Home Improvements \u2013 Link to contact page\" alt=\"Beantown Home Improvements \u2013 Link to contact page\" data-aspect-ratio=\"0.58142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/beantownhi-link-to-contact-page.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"On-Page SEO: The Definitive Guide + FREE Template\" href=\"https:\/\/backlinko.com\/on-page-seo\" target=\"_blank\" rel=\"noopener\">On-Page SEO: The Definitive Guide<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Publish_Valuable_High-Quality_Content\"><\/span>Step 5: Publish Valuable, High-Quality Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can create content for your roofing website in many ways. But you\u2019ll need to focus on those that <strong>offer value to your audience<\/strong> and help you win over new clients.<\/p>\n<p>Here are a few tips to do just that:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Address_Pain_Points\"><\/span>Address Pain Points<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Talk about a specific roofing problem your customer might have and offer your advice on how to resolve it.<\/p>\n<p>Use this as an opportunity to show potential customers that you know what you\u2019re talking about. Making it easier for them to trust your services.<\/p>\n<p>The article below from My Town Roofing is a good example of teaching people how to fix a roofing issue, which they can learn (for free) by simply visiting their site.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"My Town Roofing \u2013 Teaching article\" alt=\"My Town Roofing \u2013 Teaching article\" data-aspect-ratio=\"0.56428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/mytownroofing-teaching-article.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Answer_Common_Questions\"><\/span>Answer Common Questions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Gather questions from your previous client interactions and note down the most frequent ones.<\/p>\n<p>Take these questions and turn them into content for your blog or an FAQs page, like the one here from Quantum Roofing.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Frequently asked roofing questions\" alt=\"Frequently asked roofing questions\" data-aspect-ratio=\"0.72\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/frequently-asked-roofing-questions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Teach_a_Hack_or_Pro_Tip\"><\/span>Teach a Hack or Pro Tip<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Sometimes, people don\u2019t have a problem with their roofs right now, but want to know how to prevent them in the future. This is where educating your audience about roof maintenance provides added value.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Pickard Roofing \u2013 Teaching a hack\" alt=\"Pickard Roofing \u2013 Teaching a hack\" data-aspect-ratio=\"0.75142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/pickardroofing-teaching-a-hack.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Show_Your_Happy_Customers\"><\/span>Show Your Happy Customers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Customer testimonials and case studies of projects are examples of how you can present proof that your roofing services are the best in your area.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Phil Di Bello Roofing \u2013 Testimonials\" alt=\"Phil Di Bello Roofing \u2013 Testimonials\" data-aspect-ratio=\"0.78333333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/phildibelloroofing-testimonials.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>If you want to know what type of content works well, you can use Semrush\u2019s <a title=\"Topic Research: Topic Finder Tool for Finding Content Ideas | Semrush\" href=\"https:\/\/www.semrush.com\/topic-research\/\" target=\"_blank\" rel=\"noopener\">Topic Research Tool<\/a> to get content suggestions.<\/p>\n<p>Here, we used \u201croofing problems\u201d as our main topic.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Topic Research \u2013 Search \u2013 Roofing problems\" alt=\"Topic Research \u2013 Search \u2013 Roofing problems\" data-aspect-ratio=\"0.39857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/topic-research-search-roofing-problems.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For the search above, Semrush provides many content ideas and categorizes them into subtopics:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Topic Research \u2013 Roofing problems \u2013 Content Ideas\" alt=\"Topic Research \u2013 Roofing problems \u2013 Content Ideas\" data-aspect-ratio=\"0.64428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/topic-research-roofing-problems-content-ideas.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Clicking on each subtopic gives you more details (including the volume and difficulty level). It even shows headlines and questions related to that subtopic.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Topic Research \u2013 Roofing problems \u2013 Relevant content\" alt=\"Topic Research \u2013 Roofing problems \u2013 Relevant content\" data-aspect-ratio=\"0.67714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/topic-research-roofing-problems-relevant-content.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>No matter how you research your content, the key is to provide value to readers while optimizing the content for search engines. (Head back to Step 4 for more on that.)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Get_High-Quality_Backlinks\"><\/span>Step 6: Get High-Quality Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Backlinks are links from other sites pointing back to your site. These can improve your search rankings, especially when you\u2019ve acquired many quality links from reputable sites.<\/p>\n<p>Here are a few ways to get backlinks to your site:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Local_Directories\"><\/span>Local Directories<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Listing your business in local directories like Yellow Pages and Angi can boost your chances of ranking in search engines.<\/p>\n<p>These directories let you list details about your business, including your website, making it a free and easy way to build backlinks.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Listing business in local directories\" alt=\"Listing business in local directories\" data-aspect-ratio=\"0.83285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/listing-business-in-local-directories.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>(It\u2019s worth noting that, given how easy these are to acquire, each individual link isn\u2019t likely to hold much weight from a ranking perspective.)<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Media_Mentions\"><\/span>Media Mentions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Getting mentions on news websites can be a great source of high-quality backlinks.<\/p>\n<p>For example, this article from USA Today (a high-authority website) features several roofing companies, all with a link back to their websites.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"USA Today \u2013 Best roofing companies\" alt=\"USA Today \u2013 Best roofing companies\" data-aspect-ratio=\"0.64428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/usatoday-best-roofing-companies.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Use our <a title=\"FREE Website Authority Checker (Any Domain) by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/website-authority\" target=\"_blank\" rel=\"noopener\">free website authority checker<\/a> to find reputable sites to get backlinks from.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Influencer_Outreach\"><\/span>Influencer Outreach<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you know of influencers in your industry, such as a home improvement expert, consider collaborating with them for their podcast or YouTube channel (or your own, if you have them).<\/p>\n<p>One example is Arrington Roofing being featured in the YouTube channel Texas Home Improvement.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"YouTube \u2013 Texas Home Improvement \u2013 Arington Roofing\" alt=\"YouTube \u2013 Texas Home Improvement \u2013 Arington Roofing\" data-aspect-ratio=\"0.83571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/youtube-texas-home-improvement-arington-roofing.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Don\u2019t know how to find these influencers?<\/p>\n<p>They\u2019re mostly in industries or niches that are related to owning or fixing homes.<\/p>\n<p>Think home improvement experts, house flippers, remodelers, and even real estate agents.<\/p>\n<p>A simple search on social media platforms like YouTube, Instagram, or TikTok should point you to the right kinds of influencers for your brand.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Guest_Blogging\"><\/span>Guest Blogging<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a title=\"Guest Blogging: The Definitive Guide\" href=\"https:\/\/backlinko.com\/the-definitive-guide-to-guest-blogging\" target=\"_blank\" rel=\"noopener\">Guest blogging<\/a> is a great way to reach a wider audience and get more traffic to your site.<\/p>\n<p>Reach out to websites and publications that would benefit from your expertise.<\/p>\n<p>These can be blogs about:<\/p>\n<ul>\n<li>Home improvement<\/li>\n<li>Home maintenance<\/li>\n<li>Home insurance<\/li>\n<li>Real estate<\/li>\n<li>Disaster readiness<\/li>\n<li>Money management<\/li>\n<\/ul>\n<p>Here\u2019s a great example of contributing your roofing expertise to a popular website. This wikiHow article was co-authored by David Bitan, who owns Bumble Roofing.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"wikiHow \u2013 Guest blogging\" alt=\"wikiHow \u2013 Guest blogging\" data-aspect-ratio=\"0.57285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/wikihow-guest-blogging.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Keep a list of your prospect websites, your suggested topics, and whether or not they\u2019ve agreed to publish your content and provide a backlink.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Discover_Backlink_Gaps\"><\/span>Discover Backlink Gaps<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You can use Semrush\u2019s <a title=\"Backlink Gap\" href=\"https:\/\/www.semrush.com\/analytics\/gap\/backlinks\/\" target=\"_blank\" rel=\"noopener\">Backlink Gap<\/a> tool to compare your backlink profile to your competitors.<\/p>\n<p>In other words: find websites that link to them but not you.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlink Gap \u2013 Prospects \u2013 firstqualityroof\" alt=\"Backlink Gap \u2013 Prospects \u2013 firstqualityroof\" data-aspect-ratio=\"0.67571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/backlink-gap-prospects-firstqualityroof.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These are often strong link building candidates. Because if they link to your competitors, they might link to you as well.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"Link Building for SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/link-building\" target=\"_blank\" rel=\"noopener\">Link Building for SEO: The Definitive Guide<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Track_Your_Roofing_SEO_Performance\"><\/span>How to Track Your Roofing SEO Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is <strong>not<\/strong> a one-time task. You need to continually test, experiment, iterate, and adapt.<\/p>\n<p>But to know what to test and adapt, you need to track your performance.<\/p>\n<p>The first step is to set up a tool like <a title=\"Google Analytics 4 (GA4): The Ultimate Guide\" href=\"https:\/\/backlinko.com\/google-analytics-4\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>.<\/p>\n<p>This will provide data on your site traffic, engagement, and conversions.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GA4 \u2013 Home \u2013 Overview\" alt=\"GA4 \u2013 Home \u2013 Overview\" data-aspect-ratio=\"0.68428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/02\/ga4-home-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For detailed reports on your keyword rankings, use a tool like Semrush.<\/p>\n<p>This project overview for Able Roof shows not just organic traffic but also organic keywords, authority score, and top keywords.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 Project \u2013 Domain Analytics\" alt=\"Semrush \u2013 Project \u2013 Domain Analytics\" data-aspect-ratio=\"0.72\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/semrush-project-domain-analytics.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here are the main KPIs (key performance indicators) to track for your roofing website:<\/p>\n<ul>\n<li><strong>Organic visitors:<\/strong> The number of people visiting your website from Google organic search, typically measured every month or week<\/li>\n<li><strong>Keyword rankings:<\/strong> Where you rank in organic or local search for the important keywords you\u2019re targeting<\/li>\n<li><strong>Leads:<\/strong> Generally measured by a tool like CallRail, it could mean phone calls and form submissions for your roofing business<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Calculate_Your_ROI_from_SEO\"><\/span>How to Calculate Your ROI from SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ultimately, you want to know how much revenue your SEO efforts make back for your roofing business.<\/p>\n<p>Here\u2019s how to calculate your return on investment (ROI) from SEO.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SEO ROI Formula\" alt=\"SEO ROI Formula\" data-aspect-ratio=\"0.26571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/seo-roi-formula.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So, you want to track the revenue from the leads you get via SEO and subtract the cost of running your SEO campaign.<\/p>\n<p>Depending on the SEO route you take, expenses can include:<\/p>\n<ul>\n<li>The cost of SEO tools and software (if you\u2019re going the DIY route)<\/li>\n<li>Salaries of SEO team members (if you hire a team)<\/li>\n<li>Fees for your SEO agency or freelancer (if you\u2019re outsourcing the SEO services)<\/li>\n<\/ul>\n<p>SEO often takes anywhere between 3-6 months to start delivering leads. (But it can take longer.)<\/p>\n<p>So while the benefits of a sound roofing SEO strategy (such as a regular influx of leads) may kick in within a month, sustainable ROI is more likely in a year.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Much_Does_Roofing_SEO_Cost\"><\/span>How Much Does Roofing SEO Cost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Roofing SEO costs can vary anywhere between $500 to $5,000 a month, which depends on a mix of the following factors:<\/p>\n<ul>\n<li><strong>Who does your SEO for you:<\/strong> Is it just you, a hired in-house team, a freelancer, or an SEO agency?<\/li>\n<li><strong>Local market:<\/strong> Roofing in big cities may be a competitive market, so to compete, you may have to spend more (time and\/or money) to keep up with your rivals<\/li>\n<li><strong>Business goals:<\/strong> Do you want to aggressively rank for the most valuable keyword in your locality in three months? Or do you have a longer-term goal that relies less on fast results?<\/li>\n<li><strong>Site authority:<\/strong> If you\u2019re starting a new roofing website or have a low level of <a title=\"How to Increase Website Authority (7 Proven Strategies)\" href=\"https:\/\/backlinko.com\/increase-domain-authority\" target=\"_blank\" rel=\"noopener\">website authority<\/a>, you may need to allocate a chunk of your budget toward link building<\/li>\n<\/ul>\n<p>Doing SEO yourself is usually the cheapest route. You just put in sweat equity, and perhaps a few hundred dollars a month on relevant SEO software.<\/p>\n<p>But <a title=\"SEO Pricing: How Much Does SEO Cost?\" href=\"https:\/\/backlinko.com\/seo-pricing\" target=\"_blank\" rel=\"noopener\">SEO can cost<\/a> just under $500\/month on average if you want to hire freelancers or agencies.<\/p>\n<p>Or, if you want to build an in-house team, one full-time SEO specialist can cost around $60,000 per year in the United States.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Average SEO Salary\" alt=\"Average SEO Salary\" data-aspect-ratio=\"0.74571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/average-seo-salary.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>If you hire for multiple roles (content creator, developer, and SEO manager), you could easily be looking at over $150,000 a year.<\/p>\n<p>The last option is hiring a dedicated roofing SEO agency to deliver fully managed SEO projects.<\/p>\n<p>Depending on your needs, an experienced agency can cost anywhere between $2,000 to $5,000 a month. Typically, they include a full-stack team of specialists who work on SEO strategy, content creation, link building, and technical SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Should_Roofers_Hire_an_SEO_Agency\"><\/span>Should Roofers Hire an SEO Agency?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hiring an SEO agency only makes sense if you\u2019ve grown your roofing business to the point that you\u2019re always on the move.<\/p>\n<p>In other words:<\/p>\n<p>You don\u2019t have time to spend on marketing yourself. Or you want someone else to do this work.<\/p>\n<p>If you hire an agency, it comes with the added benefit of delivering end-to-end <a title=\"11 Simple Contractor Marketing Ideas For 2024\" href=\"https:\/\/www.onthemap.com\/blog\/contractor-marketing\/\" target=\"_blank\" rel=\"noopener\">digital marketing campaigns<\/a> that include PPC, social media advertising, and website design.<\/p>\n<p>This means reaching your prospects on all channels and getting faster results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Start_Getting_Leads_with_Roofing_SEO\"><\/span>Start Getting Leads with Roofing SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No matter how you choose to do SEO, understanding the basics and learning successful strategies can help you attract more clients.<\/p>\n<p>Check out this <a title=\"The Complete SEO Checklist\" href=\"https:\/\/backlinko.com\/seo-checklist\" target=\"_blank\" rel=\"noopener\">complete SEO checklist<\/a> to make sure you\u2019ve covered all the necessary steps to get more leads.<\/p>\n<p>It covers all aspects of SEO, from keyword research to link building. So you can learn what it takes to build a successful strategy.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/seo-for-roofers\" target=\"_blank\" rel=\"noopener\">SEO For Roofers: 6-Step Guide to Attract More Leads<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Your prospects are searching for roofers on Google right now. If you don\u2019t appear in the top search results, it doesn\u2019t matter how great your roofing services are\u2014they\u2019ll hire someone else. Why? Because they\u2019ll be able to find other roofing companies. But not you. Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. Meaning potential customers will see you first, instead of your competitors. Take Washington-based Home Care Contractors as an example. They saw [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8,52],"tags":[],"class_list":["post-11485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko","category-marketing-blogs"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/11\/homecarecontractors-homepage-zBOtt1-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/11\/homecarecontractors-homepage-zBOtt1-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11485"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/11486"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}