{"id":11531,"date":"2024-11-08T12:45:34","date_gmt":"2024-11-08T12:45:34","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/11\/08\/9-ppc-metrics-to-track-how-to-optimize-them\/"},"modified":"2024-11-08T12:45:34","modified_gmt":"2024-11-08T12:45:34","slug":"9-ppc-metrics-to-track-how-to-optimize-them","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/11\/08\/9-ppc-metrics-to-track-how-to-optimize-them\/","title":{"rendered":"9 PPC Metrics to Track &amp; How to Optimize Them"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c9\/51\/c95103650aa6cb4c0e91bcfeebb6ca2e\/7bef76bcd692669a8c86313e5559db24\/ppc-campaign.svg\" alt=\"9 PPC Metrics to Track &amp; How to Optimize Them\" width=\"448\" title=\"| Craig Hordlow\"><\/p>\n<p>Learn about the 9 PPC metrics you should track and how to optimize them for better campaign performance.<\/p>","protected":false},"excerpt":{"rendered":"<p>Learn about the 9 PPC metrics you should track and how to optimize them for better campaign performance.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[52,59],"tags":[],"class_list":["post-11531","post","type-post","status-publish","format-standard","hentry","category-marketing-blogs","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11531"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11531\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}