{"id":11568,"date":"2024-11-13T14:45:22","date_gmt":"2024-11-13T14:45:22","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/11\/13\/what-is-ppc-a-starter-guide-to-pay-per-click-marketing\/"},"modified":"2024-11-13T14:45:22","modified_gmt":"2024-11-13T14:45:22","slug":"what-is-ppc-a-starter-guide-to-pay-per-click-marketing","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/11\/13\/what-is-ppc-a-starter-guide-to-pay-per-click-marketing\/","title":{"rendered":"What Is PPC? A Starter Guide to Pay-Per-Click Marketing"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/37\/00\/3700904d866024b421a4d836d31d76bf\/what-is-ppc.svg\" alt=\"What Is PPC? A Starter Guide to Pay-Per-Click Marketing\" width=\"448\" title=\"| Craig Hordlow\"><\/p>\n<p>PPC stands for pay-per-click, a digital advertising model where you pay each time your ads are clicked.<\/p>","protected":false},"excerpt":{"rendered":"<p>PPC stands for pay-per-click, a digital advertising model where you pay each time your ads are clicked.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[52,59],"tags":[],"class_list":["post-11568","post","type-post","status-publish","format-standard","hentry","category-marketing-blogs","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11568"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11568\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}