{"id":11597,"date":"2024-11-18T14:45:13","date_gmt":"2024-11-18T14:45:13","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/"},"modified":"2024-11-18T14:45:13","modified_gmt":"2024-11-18T14:45:13","slug":"how-to-create-a-content-brief-a-step-by-step-guide-templates","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/","title":{"rendered":"How to Create a Content Brief: A Step-by-Step Guide (+ Templates)"},"content":{"rendered":"<p>Making great content isn\u2019t easy, but a solid content brief can make all the difference.<\/p>\n<p>A good brief helps everyone\u2014writers, editors, and strategists\u2014stay on the same page.<\/p>\n<p>This ensures every post is useful, clear, and built to perform.<\/p>\n<p>At Backlinko, we\u2019ve seen how strong content briefs drive results.<\/p>\n<p>They\u2019ve helped us attract over 635,000 organic visitors every month.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Organic visitors\" alt=\"Backlinko \u2013 Organic visitors\" data-aspect-ratio=\"0.44\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/03\/backlinko-organic-visitors-jan-2024.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>In this guide, you\u2019ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#What_Is_a_Content_Brief\" >What Is a Content Brief?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#What_to_Include_in_a_Content_Brief\" >What to Include in a Content Brief<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#How_to_Write_a_Content_Brief\" >How to Write a Content Brief<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#1_Research_the_Primary_Keyword\" >1. Research the Primary Keyword<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#2_Identify_Relevant_Secondary_Keywords\" >2. Identify Relevant Secondary Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#3_Analyze_the_Top-Competing_URLs\" >3. Analyze the Top-Competing URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#4_Calculate_the_Estimated_Word_Count\" >4. Calculate the Estimated Word Count<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#5_Add_a_Reader_Profile\" >5. Add a Reader Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#6_Perform_Original_Research\" >6. Perform Original Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#7_Interview_In-House_Experts\" >7. Interview In-House Experts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#8_Create_a_Suggested_Structure\" >8. Create a Suggested Structure<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#3_Effective_Content_Brief_Examples_Why_They_Work\" >3 Effective Content Brief Examples (+ Why They Work)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#Backlinko\" >Backlinko<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#Why_Our_Content_Brief_Stands_Out\" >Why Our Content Brief Stands Out:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#Relato\" >Relato<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#Why_Relatos_Content_Brief_Stands_Out\" >Why Relato\u2019s Content Brief Stands Out:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#Beam\" >Beam<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#Why_Beams_Content_Brief_Stands_Out\" >Why Beam\u2019s Content Brief Stands Out:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/how-to-create-a-content-brief-a-step-by-step-guide-templates\/#Turn_Your_Content_Briefs_Into_High-Converting_Blog_Posts\" >Turn Your Content Briefs Into High-Converting Blog Posts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Content_Brief\"><\/span>What Is a Content Brief?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A content brief is a blueprint for high-quality, engaging, and <a title=\"SEO Content: Complete Beginner&#039;s Guide\" href=\"https:\/\/backlinko.com\/seo-content\" target=\"_blank\" rel=\"noopener\">SEO-friendly content<\/a>.<\/p>\n<p>It includes elements to help writers create content that connects with the audience.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Content Brief \u2013 Elements\" alt=\"Content Brief \u2013 Elements\" data-aspect-ratio=\"0.91714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/content-brief-elements.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Content briefs help teams work together by reducing revisions and speeding up the writing process.<\/p>\n<p>Strategists set the goals. Writers follow the plan. Editors make sure the content meets the brief\u2019s requirements.<\/p>\n<p>When everyone is aligned, things run smoothly, and communication improves.<\/p>\n<p>The result? High-performing content.<\/p>\n<p>Here\u2019s what team collaboration looks like at Backlinko:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Team collaboration\" alt=\"Backlinko \u2013 Team collaboration\" data-aspect-ratio=\"1.0942857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/backlinko-team-collaboration.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Include_in_a_Content_Brief\"><\/span>What to Include in a Content Brief<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Outside of keywords, it\u2019s debatable what you should include in your brief. But after publishing hundreds of articles, we\u2019ve found these elements work best:<\/p>\n<p><strong><a title=\"What Are SEO Keywords? Simple Keyword Research That Works\" href=\"https:\/\/backlinko.com\/hub\/seo\/seo-keywords\" target=\"_blank\" rel=\"noopener\">Primary keyword:<\/a><\/strong> The main term or phrase your content must focus on.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Content Brief \u2013 Primary keyword\" alt=\"Content Brief \u2013 Primary keyword\" data-aspect-ratio=\"0.45857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/content-brief-primary-keyword.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><strong>Secondary keyword:<\/strong> Related words or phrases that support the primary keyword. They aren\u2019t popular enough to deserve their own page but still add value.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Content Brief \u2013 Secondary keyword\" alt=\"Content Brief \u2013 Secondary keyword\" data-aspect-ratio=\"0.45857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/content-brief-secondary-keyword.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><strong>Estimated word count:<\/strong> Suggested length for the content. It gives writers a clear idea of how detailed the content should be.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Content Brief \u2013 Estimated word count\" alt=\"Content Brief \u2013 Estimated word count\" data-aspect-ratio=\"0.28857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/content-brief-estimated-word-count.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><strong>Competing URLs:<\/strong> Links to top-ranking posts for the primary keyword. Includes the strategist\u2019s notes on what helps these posts rank well.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Content Brief \u2013 Top competing URLs\" alt=\"Content Brief \u2013 Top competing URLs\" data-aspect-ratio=\"0.29857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/content-brief-top-competing-urls.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><strong>Notes about the search engine results page (SERP):<\/strong> Observations about the search results for the primary keyword. This includes notes on the types of content that are ranking, such as blog posts or landing pages.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Content Brief \u2013 Notes about SERP\" alt=\"Content Brief \u2013 Notes about SERP\" data-aspect-ratio=\"0.29428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/content-brief-notes-about-serp.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><strong>Internal link suggestions:<\/strong> Links to other relevant pages on your website. Writers can include these to distribute page authority and improve user experience.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Content Brief \u2013 Internal link suggestions\" alt=\"Content Brief \u2013 Internal link suggestions\" data-aspect-ratio=\"0.34461538461538\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/content-brief-internal-link-suggestions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><strong>Reader profile:<\/strong> Describes the ideal reader. Includes details about their experience, knowledge level, challenges, and content preferences. This helps tailor content to the reader\u2019s needs and interests.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Content Brief \u2013 Reader profile\" alt=\"Content Brief \u2013 Reader profile\" data-aspect-ratio=\"0.99857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/content-brief-reader-profile.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><strong>Notes for writer:<\/strong> Provides specific guidance to help them meet the objectives<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Content Brief \u2013 Notes for writer\" alt=\"Content Brief \u2013 Notes for writer\" data-aspect-ratio=\"0.63428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/content-brief-notes-for-writer.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>After you master the above, you can improve your content briefs with these additions:<\/p>\n<ul>\n<li><strong>Internal research:<\/strong> Include data, studies, or reports from your company.<\/li>\n<li><strong>External research:<\/strong> Credible data or information from outside sources to support your claims.<\/li>\n<li><strong>LinkedIn posts:<\/strong> References to relevant posts that can be used as examples or insights.<\/li>\n<li><strong>Podcasts:<\/strong> Audio shows related to the topic. Use them as references.<\/li>\n<li><strong>Whitepapers:<\/strong> In-depth reports or guides on the topic with detailed information.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Write_a_Content_Brief\"><\/span>How to Write a Content Brief<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating an effective content brief requires balancing structure with flexibility. These steps will help you build briefs that set your content up for success from day one.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Research_the_Primary_Keyword\"><\/span>1. Research the Primary Keyword<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step is to research keywords that match your product, service, or business.<\/p>\n<p>Focus on terms that fit your goals.<\/p>\n<p>If a keyword is too competitive, start with lower-competition ones that are easier to rank for.<\/p>\n<p>Use a tool like Semrush\u2019s <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a> to find the most promising keywords.<\/p>\n<p>This tool gives you access to over 25.5 billion keywords\u2014updated in real time.<\/p>\n<p>Launch the tool and enter a seed keyword related to your business. (E.g., \u201cmarketing tools\u201d for marketing software).<\/p>\n<p>Then, select your country from the dropdown menu.<\/p>\n<p>Next, click \u201c<strong>Search<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Search \u2013 Marketing tools\" alt=\"Keyword Magic Tool \u2013 Search \u2013 Marketing tools\" data-aspect-ratio=\"0.42142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/keyword-magic-tool-search-marketing-tools.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Enter your website URL to see your \u201cPersonalized Keyword Difficulty\u201d (PKD%). This shows how challenging it would be for your site to rank for each keyword.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>You\u2019ll see a list of related terms along with metrics like <a title=\"Search Intent and SEO: A Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\">search intent<\/a>, volume, and <a title=\"The FREE Keyword Difficulty Checker (+ Guide) by Backlinko\" href=\"https:\/\/backlinko.com\/hub\/seo\/keyword-difficulty\" target=\"_blank\" rel=\"noopener\">keyword difficulty (KD%)<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Marketing tools \u2013 Keywords\" alt=\"Keyword Magic Tool \u2013 Marketing tools \u2013 Keywords\" data-aspect-ratio=\"0.80142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/keyword-magic-tool-marketing-tools-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Use filters to find the best keywords for your business.<\/p>\n<p>For example, the \u201cKD%\u201d filter lets you find \u201cEasy\u201d or \u201cVery Easy\u201d keywords.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Marketing tools \u2013 KD filter\" alt=\"Keyword Magic Tool \u2013 Marketing tools \u2013 KD filter\" data-aspect-ratio=\"0.88142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/keyword-magic-tool-marketing-tools-kd-filter.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can also use the \u201cVolume\u201d filter to identify highly searched keywords.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Marketing tools \u2013 Volume filter\" alt=\"Keyword Magic Tool \u2013 Marketing tools \u2013 Volume filter\" data-aspect-ratio=\"0.79857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/keyword-magic-tool-marketing-tools-volume-filter.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Use a combination of filters to find the most promising and relevant keywords.<\/p>\n<p>For example, set the volume filter to \u201c101 \u2013 1,000\u201d and the KD% to \u201cEasy.\u201d This can help you find keywords that are both easy to rank for and have decent search traffic potential.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Marketing tools \u2013 Volume &amp; KD filter\" alt=\"Keyword Magic Tool \u2013 Marketing tools \u2013 Volume &amp; KD filter\" data-aspect-ratio=\"0.80714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/keyword-magic-tool-marketing-tools-volume-kd-filter.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"2_Identify_Relevant_Secondary_Keywords\"><\/span>2. Identify Relevant Secondary Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Add secondary keywords to help your blog post rank for more than just the primary keyword.<\/p>\n<p>But how do you find them?<\/p>\n<p>A <a title=\"16 BEST Keyword Research Tools for SEO\" href=\"https:\/\/backlinko.com\/keyword-research-tools\" target=\"_blank\" rel=\"noopener\">keyword research tool<\/a> can be useful for discovering these terms.<\/p>\n<p>But there are also free, easy ways to get them directly from search engines.<\/p>\n<p>For example, search \u201cmarketing tools\u201d on Google. The People Also Ask (PAA) section shows related questions people search for.<\/p>\n<p>These questions can give you ideas for topics and other keywords to include in your content.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 People also ask \u2013 Marketing tools\" alt=\"Google SERP \u2013 People also ask \u2013 Marketing tools\" data-aspect-ratio=\"0.44285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/google-serp-people-also-ask-marketing-tools.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can also use Google Keyword Planner to find additional related terms.<\/p>\n<p>Enter your primary keyword to see suggestions, search volume, and competition level.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GKP \u2013 Results \u2013 Organic coffee\" alt=\"GKP \u2013 Results \u2013 Organic coffee\" data-aspect-ratio=\"0.95857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/07\/gkp-results-organic-coffee.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"3_Analyze_the_Top-Competing_URLs\"><\/span>3. Analyze the Top-Competing URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start with an <a title=\"How to Conduct an SEO Competitor Analysis [Comprehensive]\" href=\"https:\/\/backlinko.com\/seo-competitor-analysis\" target=\"_blank\" rel=\"noopener\">SEO competitor analysis<\/a> and review the top-ranking URLs for your primary keyword.<\/p>\n<p>This process offers valuable insights into why those pages perform well. It also reveals opportunities to create even better content.<\/p>\n<p>Begin by examining the content\u2019s length, structure, and depth.<\/p>\n<p>Check the articles thoroughly. Do they cover the topic, use clear headings, and provide actionable information?<\/p>\n<p>This helps you understand what content structure Google may reward.<\/p>\n<p>Next, look for any gaps in their content.<\/p>\n<p>Are they leaving important questions unanswered, or is the information incomplete?<\/p>\n<p>Identifying these gaps helps you create valuable content that addresses what competitors missed.<\/p>\n<p>Also, pay attention to the use of visuals like images, infographics, or videos. Visuals break up text, increase engagement, and improve user interaction.<\/p>\n<p>For instance, a comparison table can show key features and differences between options.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Zapier \u2013 Best digital marketing tools\" alt=\"Zapier \u2013 Best digital marketing tools\" data-aspect-ratio=\"0.79857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/zapier-best-digital-marketing-tools.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Add all these observations, along with the top competing URLs, to your SEO content brief.<\/p>\n<p>This will give writers a clear context on what the competition is doing. And how to outperform them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Calculate_the_Estimated_Word_Count\"><\/span>4. Calculate the Estimated Word Count<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every content brief should include an estimated word count.<\/p>\n<p>This helps writers understand how detailed the content should be and keeps them on track. It\u2019s also important for budgeting\u2014especially if you\u2019re paying per word.<\/p>\n<p>So, how do you calculate the estimated word count?<\/p>\n<p>Analyze top-ranking articles for your primary keyword.<\/p>\n<p>Do longer posts rank better, or are concise ones performing well?<\/p>\n<p>Use tools like WordCounter, Google Docs, Grammarly, or the Hemingway App to check word count.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Hemingway App \u2013 Word count\" alt=\"Hemingway App \u2013 Word count\" data-aspect-ratio=\"0.55428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/hemingway-app-word-count.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These insights will help you set a realistic goal that aligns with what search engines reward.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Be cautious when using SEO optimization tools to check word counts. They tend to count all text on the page\u2014including navigation menus, comments, footers, and sidebar content. This can inflate the word count by hundreds or even thousands of words.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"5_Add_a_Reader_Profile\"><\/span>5. Add a Reader Profile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Including a reader profile in your content brief gives writers a clear understanding of who they\u2019re writing for.<\/p>\n<p>Without it, it can be harder to connect with the audience, and the content might not hit the mark.<\/p>\n<p>For example, if your audience is made up of beginners, but the content is filled with industry jargon, the message won\u2019t land.<\/p>\n<p>A good reader profile includes key details like age, challenges, and content preferences.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reader profile \u2013 Key details\" alt=\"Reader profile \u2013 Key details\" data-aspect-ratio=\"1.11\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/reader-profile-key-details.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These insights ensure your content resonates with the right audience.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Sometimes you\u2019ll need to speak to multiple reader personas. For example, a post about <a title=\"5 Best Local SEO Tools to Dominate Search This Year\" href=\"https:\/\/backlinko.com\/local-seo-tools\" target=\"_blank\" rel=\"noopener\">local SEO tools<\/a> targets SEO consultants and local business owners. These audiences have VERY different knowledge levels, challenges, and content preferences.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"6_Perform_Original_Research\"><\/span>6. Perform Original Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To make your content stand out, include original research.<\/p>\n<p>This could be data from your own surveys or case studies that highlight customer success.<\/p>\n<p>These unique insights give readers something they can\u2019t find anywhere else.<\/p>\n<p><strong>Surveys:<\/strong> Gather feedback from your target audience through surveys or polls.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"STW survey questions\" alt=\"STW survey questions\" data-aspect-ratio=\"1.2938461538462\" src=\"https:\/\/backlinko.com\/app\/uploads\/2021\/03\/stw-surwey-questions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><strong>Case studies:<\/strong> Use real examples to show how your product or service solves problems.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Letterdrop \u2013 Homepage\" alt=\"Letterdrop \u2013 Homepage\" data-aspect-ratio=\"0.56857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/letterdrop-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><strong>Industry reports:<\/strong> Analyze trends or data in your industry.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Content original research \u2013 Industry reports\" alt=\"Content original research \u2013 Industry reports\" data-aspect-ratio=\"0.53285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/content-original-research-industry-reports.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"7_Interview_In-House_Experts\"><\/span>7. Interview In-House Experts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your in-house team members are some of your best resources. They have deep knowledge of your product or service that outside sources can\u2019t match.<\/p>\n<p>Interview them to get valuable insights that will make your content stand out.<\/p>\n<p>However, in-house experts are often busy, so set up a process to interview them.<\/p>\n<p>Start by scheduling time in advance to fit into their busy schedules.<\/p>\n<p>Prepare a list of questions beforehand to keep the interview focused and efficient.<\/p>\n<p>You could also create a dedicated Slack channel so team members can respond when they have time.<\/p>\n<p>Another option is asking experts to record a Loom video. This provides the information without needing to coordinate a call.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"How to start a blog structure \u2013 Loom video\" alt=\"How to start a blog structure \u2013 Loom video\" data-aspect-ratio=\"0.77857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/how-to-start-a-blog-structure-loom-video.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Make sure to include these expert insights in your content brief. This helps writers understand how to use the information in the final piece.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Create_a_Suggested_Structure\"><\/span>8. Create a Suggested Structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A clear outline helps writers understand the scope and expectations. But there\u2019s more than one way to approach structure in your brief.<\/p>\n<p><strong>The SEO-Led Approach<\/strong><\/p>\n<p>Sometimes, our SEO team provides detailed guidance. For example:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SEO team guidance \u2013 Notes for writer\" alt=\"SEO team guidance \u2013 Notes for writer\" data-aspect-ratio=\"1.0685714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/seo-team-guidance-notes-for-writer.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This approach works well when:<\/p>\n<ul>\n<li>The topic requires specific technical coverage<\/li>\n<li>Search intent analysis reveals must-have sections<\/li>\n<li>We\u2019re updating an existing article that needs particular improvements<\/li>\n<\/ul>\n<p><strong>The Writer-Led Approach<\/strong><\/p>\n<p>Other times, we provide high-level topic areas and let writers develop their own structure. Like this:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Content Brief \u2013 Notes for writer\" alt=\"Content Brief \u2013 Notes for writer\" data-aspect-ratio=\"0.63428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/content-brief-notes-for-writer.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Which approach should you choose? Consider your:<\/p>\n<ul>\n<li>Team\u2019s experience level<\/li>\n<li>Topic complexity<\/li>\n<li>Content type (technical guide vs opinion piece)<\/li>\n<li>Production timeline<\/li>\n<\/ul>\n<p>The key is maintaining flexibility.<\/p>\n<p>We expect and encourage evolution from brief to outline to final draft.<\/p>\n<p>Think of your suggested structure as a starting point for discussion rather than a rigid template.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Effective_Content_Brief_Examples_Why_They_Work\"><\/span>3 Effective Content Brief Examples (+ Why They Work)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Best practices are helpful, but seeing real briefs in action is even better. Here are three distinct approaches that consistently deliver results at scale.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Backlinko\"><\/span>Backlinko<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019ve refined our content brief through collaboration with strategists, writers, and editors.<\/p>\n<p>The result?<\/p>\n<p>A template that helps us maintain consistent quality across hundreds of published articles.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Content brief template for quality\" alt=\"Content brief template for quality\" data-aspect-ratio=\"1.0857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/content-brief-template-for-quality.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Why_Our_Content_Brief_Stands_Out\"><\/span>Why Our Content Brief Stands Out:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Competitor analysis:<\/strong> Identifies what works in top-ranking content and where to make improvements<\/li>\n<li><strong>Helpful resources:<\/strong> Includes links to relevant sources, blog posts, or podcasts for inspiration<\/li>\n<li><strong>SERP notes:<\/strong> Highlights relevant content types and search results to align with search intent<\/li>\n<\/ul>\n<p>Our content brief is more than a guide\u2014it\u2019s a plan to create content that gets noticed and brings real value.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Relato\"><\/span>Relato<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Relato is a project management platform designed for content marketing teams.<\/p>\n<p>Just like Backlinko, Relato holds its blog content to the highest standards.<\/p>\n<p>That\u2019s why their <a title=\"Relato B2B Content Brief Template\" href=\"https:\/\/docs.google.com\/document\/d\/1ofp1GdkoVq7NqRlxyu4pKcoFnrdkJU-rhxsA96CY2eQ\/edit\" target=\"_blank\" rel=\"noopener\">B2B Content Brief Template<\/a> is such a standout.<\/p>\n<p>This template is made specifically for B2B SaaS marketers. It provides a clear framework to help content marketing teams create content that speaks to B2B buyers and decision-makers.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Template for B2B SaaS marketers\" alt=\"Template for B2B SaaS marketers\" data-aspect-ratio=\"0.93714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/template-for-b2b-saas-marketers.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Why_Relatos_Content_Brief_Stands_Out\"><\/span>Why Relato\u2019s Content Brief Stands Out:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Differentiation focus:<\/strong> Challenges writers to highlight unique selling points<\/li>\n<li><strong>Industry-specific structure:<\/strong> Tailored for B2B, focusing on roles like decision-makers and end-users<\/li>\n<li><strong>How we will win:<\/strong> Guides writers to focus on strengths that will help the content beat competitors<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Beam\"><\/span>Beam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Beam is a B2B content marketing agency that values transparency and collaboration.<\/p>\n<p>They\u2019ve openly shared their <a title=\"Beam&#039;s Brief Template\" href=\"https:\/\/docs.google.com\/document\/d\/1WPzFsa55quUVgexNLk18f-2AtNNQnZh8H6sZaMCbO-Q\/edit\" target=\"_blank\" rel=\"noopener\">content brief template<\/a> for anyone to use.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Beam\u2019s content brief template\" alt=\"Beam's content brief template\" data-aspect-ratio=\"0.63714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/beams-content-brief-template.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Why_Beams_Content_Brief_Stands_Out\"><\/span>Why Beam\u2019s Content Brief Stands Out:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Narrative frame:<\/strong> Sets the tone and message, whether strategic or tactical<\/li>\n<li><strong>Think, feel, do:<\/strong> Encourages writers to consider the audience and their desired outcomes<\/li>\n<li><strong>Client goal:<\/strong> Ensures every piece of content boosts the client\u2019s long-term success<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Turn_Your_Content_Briefs_Into_High-Converting_Blog_Posts\"><\/span>Turn Your Content Briefs Into High-Converting Blog Posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once your brief is ready, hand it over to your writers.<\/p>\n<p>Encourage them to add unique insights, data, and examples to make the content even more valuable and interesting.<\/p>\n<p>For more tips, check out our guide on <a title=\"How to Write a Blog Post: The Definitive Guide\" href=\"https:\/\/backlinko.com\/write-a-blog-post\" target=\"_blank\" rel=\"noopener\">how to write a blog post<\/a>.<\/p>\n<p>It\u2019s full of actionable steps your writers can follow to create great blog posts that rank well and motivate readers to take action.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/content-briefs\" target=\"_blank\" rel=\"noopener\">How to Create a Content Brief: &lt;br&gt;A Step-by-Step Guide (+ Templates)<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Making great content isn\u2019t easy, but a solid content brief can make all the difference. A good brief helps everyone\u2014writers, editors, and strategists\u2014stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, we\u2019ve seen how strong content briefs drive results. They\u2019ve helped us attract over 635,000 organic visitors every month. In this guide, you\u2019ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief? [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8,52],"tags":[],"class_list":["post-11597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko","category-marketing-blogs"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/11\/backlinko-organic-visitors-jan-2024-zeXwh1-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/11\/backlinko-organic-visitors-jan-2024-zeXwh1-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11597"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/11598"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}