{"id":11599,"date":"2024-11-18T14:45:21","date_gmt":"2024-11-18T14:45:21","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/"},"modified":"2024-11-18T14:45:21","modified_gmt":"2024-11-18T14:45:21","slug":"ecommerce-website-design-how-to-create-a-store-that-sells","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/","title":{"rendered":"Ecommerce Website Design: How to Create a Store That Sells"},"content":{"rendered":"<p>Your website\u2019s design can make or break your ecommerce business.<\/p>\n<p>After all, design elements have important jobs:<\/p>\n<ul>\n<li>Grab shoppers\u2019 attention with eye-catching aesthetics<\/li>\n<li>Guide visitors smoothly from browsing to buying<\/li>\n<\/ul>\n<p>A great example of this is the streetwear brand Kith.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Kith \u2013 Homepage\" alt=\"Kith \u2013 Homepage\" data-aspect-ratio=\"0.69571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/kith-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>When Kith redesigned its website, it didn\u2019t just focus on branding and colors.<\/p>\n<p>It zeroed in on usability and functionality.<\/p>\n<p>The result?<\/p>\n<p>A staggering <a title=\"KITH | Shopify Plus Web Design &amp; Development\" href=\"https:\/\/www.avexdesigns.com\/work\/kith\/\" target=\"_blank\" rel=\"noopener\">235%<\/a> increase in conversion rate.<\/p>\n<p>Plus, their traffic is INSANE.<\/p>\n<p>We\u2019re talking 1.5 million monthly visitors.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Traffic Analytics \u2013 Overview \u2013 kith.com\" alt=\"Traffic Analytics \u2013 Overview \u2013 kith.com\" data-aspect-ratio=\"0.47142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/traffic-analytics-overview-kithcom.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Even better?<\/p>\n<p>Each visitor sticks around for well over four minutes, and the bounce rate is under 40%.<\/p>\n<p>Clearly, shoppers love the brand\u2019s website experience.<\/p>\n<p>And your customers can love yours, too.<\/p>\n<p>In this guide, you\u2019ll learn exactly how to nail your ecommerce website design.<\/p>\n<p>This includes proven strategies, real-world examples, and actionable tips.<\/p>\n<p>Let\u2019s start with the three essential elements that make ecommerce websites successful.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#3_Essential_Elements_of_Ecommerce_Website_Design\" >3 Essential Elements of Ecommerce Website Design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#UX_and_UI_Design\" >UX and UI Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#UX_Design\" >UX Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#UI_Design\" >UI Design<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#2_Mobile_Responsiveness\" >2. Mobile Responsiveness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#3_Secure_and_Easy_Checkout_Process\" >3. Secure and Easy Checkout Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#5_Ecommerce_Website_Design_Best_Practices\" >5 Ecommerce Website Design Best Practices<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#1_Design_a_Simple_Navigation\" >1. Design a Simple Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#2_Provide_Filtering_Options\" >2. Provide Filtering Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#3_Use_High-Quality_Visuals_and_Product_Images\" >3. Use High-Quality Visuals and Product Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#4_Create_Compelling_Call_to_Action_CTA_Buttons\" >4. Create Compelling Call to Action (CTA) Buttons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#5_Incorporate_Social_Proof\" >5. Incorporate Social Proof<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#SEO_Considerations_for_Your_Ecommerce_Website\" >SEO Considerations for Your Ecommerce Website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#Optimize_H1_Tags\" >Optimize H1 Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#Add_Alt_Text_for_Images\" >Add Alt Text for Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#Improve_Page_Speed\" >Improve Page Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#Optimize_Title_Tags_and_Meta_Descriptions\" >Optimize Title Tags and Meta Descriptions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#3_Stunning_Ecommerce_Websites_That_Will_Inspire_You\" >3 Stunning Ecommerce Websites That Will Inspire You<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#Yeti_Cycles\" >Yeti Cycles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#Finn\" >Finn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#Recess\" >Recess<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/18\/ecommerce-website-design-how-to-create-a-store-that-sells\/#Ready_to_Design_Your_Ecommerce_Website\" >Ready to Design Your Ecommerce Website?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Essential_Elements_of_Ecommerce_Website_Design\"><\/span>3 Essential Elements of Ecommerce Website Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A successful ecommerce site has thoughtful UX and UI design, a mobile-friendly interface, and a checkout process that converts.<\/p>\n<p>Get these right, and you\u2019ll turn more browsers into buyers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"UX_and_UI_Design\"><\/span>UX and UI Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You might hear user experience (UX) and user interface (UI) mentioned interchangeably.<\/p>\n<p>But they\u2019re two very different concepts of website design.<\/p>\n<p>Let\u2019s briefly break down the key differences between these roles in <a title=\"36 Up-To-Date Ecommerce Statistics for 2024\" href=\"https:\/\/backlinko.com\/ecommerce-stats\" target=\"_blank\" rel=\"noopener\">ecommerce<\/a>:<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"UX vs UI design\" alt=\"UX vs UI design\" data-aspect-ratio=\"0.57571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/ux-vs-ui-design.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"UX_Design\"><\/span>UX Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ecommerce UX design ensures users can easily navigate your site, from browsing to checkout.<\/p>\n<p>Every click should feel intuitive to avoid frustrating shoppers and losing the sale.<\/p>\n<p>To create a great experience, think about your users:<\/p>\n<ul>\n<li>Where would they look for product categories?<\/li>\n<li>Where would they click to find more information or add something to their cart?<\/li>\n<li>Are they able to find key details quickly and easily (like a size chart or shipping info)?<\/li>\n<\/ul>\n<p>Bad UX, on the other hand, frustrates users and disrupts their shopping experience.<\/p>\n<p>So, how do you start planning your site\u2019s UX?<\/p>\n<p>Start with a wireframe.<\/p>\n<p>A wireframe is a basic visual guide that outlines your site\u2019s structure and layout.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Wireframe design\" alt=\"Wireframe design\" data-aspect-ratio=\"0.75\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/wireframe-design.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>With a wireframe, you outline the placement of elements like buttons, menus, and content.<\/p>\n<p>But you don\u2019t get into visual details like colors, images, or fonts just yet. (Those belong in UI design.)<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"How to Setup an SEO-Friendly Website Architecture\" href=\"https:\/\/backlinko.com\/hub\/seo\/architecture\" target=\"_blank\" rel=\"noopener\">How to Set Up an SEO-Friendly Website Architecture<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"UI_Design\"><\/span>UI Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>UI design focuses on how your site looks, from product card layouts to checkout button styles.<\/p>\n<p>And how users engage with your website visually.<\/p>\n<p>It involves choosing the right visual elements to reflect your brand. So it\u2019s consistent across your site and inspires trust.<\/p>\n<p>When colors, fonts, and buttons are in harmony across your site, users know what to expect.<\/p>\n<p>Some key visual elements of UI design include the following:<\/p>\n<ul>\n<li>Color schemes<\/li>\n<li>Typography<\/li>\n<li>Images<\/li>\n<li>Icons<\/li>\n<li>Buttons<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Key elements in UI design\" alt=\"Key elements in UI design\" data-aspect-ratio=\"0.57857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/key-elements-in-ui-design.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Advanced UI design includes interactive elements.<\/p>\n<p>Such as animations, hover effects, and transitions.<\/p>\n<p>Like this hover animation from beer cooler brand Biersafe:<\/p>\n<div class=\"sc-wistia-embed  remove-click-to-play image-border w-75-md-up\">\n<div><\/div>\n<p>                            <img decoding=\"async\" class=\"wistia_thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/0a6457fd3310d375dbeea03cd8910ecf41d76e09.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n<div class=\"wistia_embed wistia_async_b9v5cv3d4m googleAnalytics=false\" data-embed=\"b9v5cv3d4m\" data-thumb=\"0a6457fd3310d375dbeea03cd8910ecf41d76e09\"><\/div>\n<\/div>\n<p>And this image sequence animation by Apple that moves with web visitors as they scroll:<\/p>\n<div class=\"sc-wistia-embed  remove-click-to-play image-border w-75-md-up\">\n<div><\/div>\n<p>                            <img decoding=\"async\" class=\"wistia_thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/95ef79d5c40ddef56b503bc4c7776eb792c132ec.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n<div class=\"wistia_embed wistia_async_qshiy2erlm googleAnalytics=false\" data-embed=\"qshiy2erlm\" data-thumb=\"95ef79d5c40ddef56b503bc4c7776eb792c132ec\"><\/div>\n<\/div>\n<p>Interactive elements like these make the shopping experience more enjoyable and engaging.<\/p>\n<p>A strong UI also considers accessibility.<\/p>\n<p>It helps ensure that everyone, including those with low vision, can use the site.<\/p>\n<p>This means using clear and readable text between <a title=\"ADA Compliant Font Sizes &amp; Best Fonts For Accessibility\" href=\"https:\/\/accessiblyapp.com\/web-accessibility\/font-size\/\" target=\"_blank\" rel=\"noopener\">12 to 14 pixels<\/a>.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Readable text\" alt=\"Readable text\" data-aspect-ratio=\"0.54142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/readable-text.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Large buttons that are easy to click:<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Accessible buttons\" alt=\"Accessible buttons\" data-aspect-ratio=\"0.54142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/accessible-buttons.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And colors with enough contrast to keep readability high.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Contrast checker\" alt=\"Contrast checker\" data-aspect-ratio=\"0.54142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/contrast-checker.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"How to Design a Blog: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/content\/blog-design\" target=\"_blank\" rel=\"noopener\">How to Design a Blog: A Complete Guide<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Mobile_Responsiveness\"><\/span>2. Mobile Responsiveness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A mobile responsive design means your website automatically adjusts its layout and functionality to provide an optimal viewing experience across all devices.<\/p>\n<p>This provides a fluid and consistent user experience, from desktop to smartphone.<\/p>\n<p>Key components of mobile responsive design include:<\/p>\n<ul>\n<li>Flexible layouts that adapt to screen size<\/li>\n<li>Scalable images that resize on different screens without losing quality<\/li>\n<li>Readable text without having to zoom on smartphones<\/li>\n<li>Easy-to-use navigation on smaller screens<\/li>\n<li>Touch-friendly buttons and links<\/li>\n<\/ul>\n<p>With <a title=\"Mobile eCommerce Statistics (2024): User &amp; Revenue Growth\" href=\"https:\/\/capitaloneshopping.com\/research\/mobile-ecommerce-statistics\/\" target=\"_blank\" rel=\"noopener\">57% percent<\/a> of ecommerce sales coming from mobile devices, a mobile responsive design is a must.<\/p>\n<p>Even more persuasive?<\/p>\n<p>Global mobile ecommerce revenue is projected to surpass 3 billion by 2027.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Global m-Commerce revenue\" alt=\"Global m-Commerce revenue\" data-aspect-ratio=\"0.74285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/global-m-commerce-revenue.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So, what does mobile responsiveness look like in action?<\/p>\n<p>Tattly, an ecommerce site that sells temporary tattoos, provides a seamless experience for its customers, no matter which device they use.<\/p>\n<p>For example, this is what you see when viewing Tattly\u2019s site on a desktop computer:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Tattly \u2013 Homepage\" alt=\"Tattly \u2013 Homepage\" data-aspect-ratio=\"0.81857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/tattly-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And this is what you see on mobile:<\/p>\n<div class=\"sc-wistia-embed  remove-click-to-play image-border w-75-md-up\">\n<div><\/div>\n<p>                            <img decoding=\"async\" class=\"wistia_thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/c1f628fdf197c4aee8e54f3d03652cd9e79eba50.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n<div class=\"wistia_embed wistia_async_7zemwrpin7 googleAnalytics=false\" data-embed=\"7zemwrpin7\" data-thumb=\"c1f628fdf197c4aee8e54f3d03652cd9e79eba50\"><\/div>\n<\/div>\n<p>Notice how Tattly condensed its content and images?<\/p>\n<p>The desktop version shows a grid of six categories, while the mobile version displays categories one by one.<\/p>\n<p>This makes the content easier to browse on smaller screens.<\/p>\n<p>Tattly\u2019s mobile version also uses an expandable \u201chamburger menu\u201d to save space while keeping all navigation options accessible.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Tattly \u2013 Mobile hamburger menu\" alt=\"Tattly \u2013 Mobile hamburger menu\" data-aspect-ratio=\"1.808\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/tattly-mobile-hamburger-menu.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Bottom line?<\/p>\n<p>The design stayed consistent\u2014only the layout changed to fit the mobile screen\u2019s vertical orientation.<\/p>\n<p>No matter how good your products are, if users can\u2019t easily purchase them on mobile, you risk losing sales.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"Mobile SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/mobile-seo-guide\" target=\"_blank\" rel=\"noopener\">Mobile SEO: The Definitive Guide<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Secure_and_Easy_Checkout_Process\"><\/span>3. Secure and Easy Checkout Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When checkout is quick, easy, and secure, users are more likely to complete the purchase.<\/p>\n<p>In fact, a whopping <a title=\"49 Cart Abandonment Rate Statistics 2024 \u2013 Cart &amp; Checkout \u2013 Baymard Institute\" href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">25%<\/a> of cart abandonments happen because shoppers don\u2019t trust the site with their credit card information.<\/p>\n<p>Long and complicated checkout processes cause 22% of shoppers to abandon their carts.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Cart Abandonment Stats\" alt=\"Cart Abandonment Stats\" data-aspect-ratio=\"0.67142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/cart-abandonment-stats.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Addressing these issues can help boost your <a title=\"Conversion Rate Optimization: The Definitive Guide\" href=\"https:\/\/backlinko.com\/conversion-rate-optimization\" target=\"_blank\" rel=\"noopener\">conversion rates<\/a>.<\/p>\n<p>Let\u2019s look at an example of a user-friendly checkout process.<\/p>\n<p>Gymshark, an apparel retailer, provides everything shoppers need to make a purchasing decision on each product page.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 User friendly checkout process\" alt=\"Gymshark \u2013 User friendly checkout process\" data-aspect-ratio=\"0.73142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/gymshark-user-friendly-checkout-process.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Notice how the size guide is located right next to the size selections?<\/p>\n<p>This makes it easy for shoppers to choose a size without searching the site.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 Size Guide\" alt=\"Gymshark \u2013 Size Guide\" data-aspect-ratio=\"0.71857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/gymshark-size-guiode.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Delivery and return policies are clearly visible on the product page as well:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 Delivery and return policies\" alt=\"Gymshark \u2013 Delivery and return policies\" data-aspect-ratio=\"0.59428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/gymshark-delivery-and-return-policies.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This helps shoppers understand what to expect when they buy from Gymshark.<\/p>\n<p>And gives them the confidence to complete their purchase.<\/p>\n<p>The large \u201cAdd to Bag\u201d button is easy for shoppers to spot and takes them to their cart.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 Add to bag \u2013 Button\" alt=\"Gymshark \u2013 Add to bag \u2013 Button\" data-aspect-ratio=\"0.71857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/gymshark-add-to-bag-button.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>While in their shopping cart, they can remove items, change quantities, or even continue shopping for related items:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 Shopping cart options\" alt=\"Gymshark \u2013 Shopping cart options\" data-aspect-ratio=\"0.57571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/gymshark-shopping-cart-options.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The checkout page makes it seamless to complete the checkout.<\/p>\n<p>There are easy-to-understand fields for important details like shoppers\u2019 addresses, preferred shipping methods, and payment information.<\/p>\n<p>It also clearly shows the total.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 Checkout page \u2013 Total\" alt=\"Gymshark \u2013 Checkout page \u2013 Total\" data-aspect-ratio=\"0.81428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/gymshark-checkout-page-total.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>An intuitive checkout process like this adds up to more completed purchases and happier customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Ecommerce_Website_Design_Best_Practices\"><\/span>5 Ecommerce Website Design Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A great website ecommerce design doesn\u2019t just look good\u2014it builds trust, guides purchases, and keeps customers coming back for more.<\/p>\n<p>Here are five proven design practices you can use to boost sales and create an experience shoppers love.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Design_a_Simple_Navigation\"><\/span>1. Design a Simple Navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A clear, easy-to-use menu will help shoppers find products and information quickly.<\/p>\n<p>When customers can easily locate what they need, they\u2019re less likely to leave your page.<\/p>\n<p>This will reduce your site\u2019s <a title=\"What Is Bounce Rate? And How to Quickly Improve It\" href=\"https:\/\/backlinko.com\/hub\/seo\/bounce-rate\" target=\"_blank\" rel=\"noopener\">bounce rate<\/a> and likely increase sales, too.<\/p>\n<p>If possible, start with three to seven main categories in your navigation menu. Too many options can overwhelm shoppers.<\/p>\n<p>Use clear, descriptive labels for each category, such as \u201cProduct Info,\u201d \u201cMy Account,\u201d and \u201cCompany.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Healthy Paws Herbal Labs \u2013 Navigation\" alt=\"Healthy Paws Herbal Labs \u2013 Navigation\" data-aspect-ratio=\"0.59714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/healthypawsherbals-navigation.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here\u2019s a navigation example from the furniture store Terra Outdoor that ticks all the boxes:<\/p>\n<div class=\"sc-wistia-embed  remove-click-to-play image-border w-75-md-up\">\n<div><\/div>\n<p>                            <img decoding=\"async\" class=\"wistia_thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/075117aa3544683cb218d7a57de327f5b6916b95.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n<div class=\"wistia_embed wistia_async_gwjs8j779m googleAnalytics=false\" data-embed=\"gwjs8j779m\" data-thumb=\"075117aa3544683cb218d7a57de327f5b6916b95\"><\/div>\n<\/div>\n<p>What do they do right?<\/p>\n<ul>\n<li>Clean drop-down navigation menu that allows shoppers to browse products easily<\/li>\n<li>Items organized by product groups, materials, and collections<\/li>\n<li>Products are sorted into subcategories when a user clicks on a category<\/li>\n<\/ul>\n<p>The result?<\/p>\n<p>Over 148K shoppers visit the site each month. The bounce rate of just 11.22% shows users are sticking around to engage with Terra Outdoor\u2019s pages.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Traffic Analytics \u2013 Terra Outdoor \u2013 Overview\" alt=\"Traffic Analytics \u2013 Terra Outdoor \u2013 Overview\" data-aspect-ratio=\"0.21\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/traffic-analytics-terraoutdoor-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Clearly, the site was designed to attract, convert, and retain shoppers.<\/p>\n<p>But here\u2019s the thing: your navigation can be different. Just make it work for your shoppers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Provide_Filtering_Options\"><\/span>2. Provide Filtering Options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Filtering options help shoppers quickly find products that fit their taste.<\/p>\n<p>Requiring shoppers to scroll through countless pages to find a specific product can quickly cause you to lose the sale.<\/p>\n<p>Here\u2019s what to keep in mind when implementing filtering in your ecommerce website design:<\/p>\n<ul>\n<li>Include basic categories like product type<\/li>\n<li>Let shoppers filter products by color and size<\/li>\n<li>Add an option to filter products by price<\/li>\n<\/ul>\n<p>For example, Terra Outdoor lets you filter products by category, collection, color, and material.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Terra Outdoor \u2013 Products filter options\" alt=\"Terra Outdoor \u2013 Products filter options\" data-aspect-ratio=\"0.58857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/terraoutdoor-products-filter-option.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_High-Quality_Visuals_and_Product_Images\"><\/span>3. Use High-Quality Visuals and Product Images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Think about the last time you shopped online. What caught your attention first?<\/p>\n<p>Probably the product images, right?<\/p>\n<p>Great product photos build trust and show shoppers exactly what they\u2019re getting.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Lulus \u2013 Products photos\" alt=\"Lulus \u2013 Products photos\" data-aspect-ratio=\"0.36571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/lulus-products-photos.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The best part? You don\u2019t need expensive photography gear.<\/p>\n<p>A smartphone camera can capture compelling product shots if you follow these tips:<\/p>\n<ul>\n<li>Showcase products from multiple angles\u2014front, back, side, and close-up shots<\/li>\n<li>Use lifestyle images to help customers imagine the item in their own space<\/li>\n<li>Maintain consistency by keeping lighting and style fluid across images<\/li>\n<li>Make sure the images adapt to different screens (mobile, tablet, and desktop)<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Include 360-degree product views when possible. They let shoppers see every angle of your product\u2014just like they would in a store.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>For example, Terra Outdoors features real-life photos throughout the site.<\/p>\n<p>This helps shoppers imagine how the furniture would look in their own space.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Terra Outdoor \u2013 Real life photos\" alt=\"Terra Outdoor \u2013 Real life photos\" data-aspect-ratio=\"0.61\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/terraoutdoor-real-life-photos.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The company also uses simple, high-quality images on its product pages so nothing distracts the shopper from adding to their cart.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Terra Outdoor \u2013 Nothing distracts the shopper\" alt=\"Terra Outdoor \u2013 Nothing distracts the shopper\" data-aspect-ratio=\"0.74285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/terraoutdoor-nothing-distracts-the-shopper.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>They also show their products from multiple angles.<\/p>\n<p>So, shoppers see exactly what they\u2019re buying, which means no surprises when the package arrives.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Bonus:<\/strong> This could also reduce returns and negative <a title=\"15 Online Review Statistics\" href=\"https:\/\/backlinko.com\/online-review-stats\" target=\"_blank\" rel=\"noopener\">online reviews<\/a>. <\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Terra Outdoor \u2013 Product photo variations\" alt=\"Terra Outdoor \u2013 Product photo variations\" data-aspect-ratio=\"0.71142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/terraoutdoor-product-photo-variations.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"4_Create_Compelling_Call_to_Action_CTA_Buttons\"><\/span>4. Create Compelling Call to Action (CTA) Buttons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ever noticed those \u201cBuy Now\u201d or \u201cAdd to Cart\u201d buttons that seem to jump off the page?<\/p>\n<p>Those are <a title=\"What Is a Call to Action &amp; How to Write a CTA That Converts\" href=\"https:\/\/www.semrush.com\/blog\/what-is-a-call-to-action\/\" target=\"_blank\" rel=\"noopener\">CTA buttons<\/a>.<\/p>\n<p>A great CTA stands out instantly and tells shoppers exactly what to do next.<\/p>\n<p>Like this:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Sephora product \u2013 Call to action\" alt=\"Sephora product \u2013 Call to action\" data-aspect-ratio=\"0.68571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/sephora-product-call-to-action.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Create a persuasive CTA by using a contrasting (yet complementary) color.<\/p>\n<p>Design multiple versions with different colors and phrases so you can <a title=\"What Is A\/B Testing? A Comprehensive Beginner\u2019s Guide\" href=\"https:\/\/www.semrush.com\/blog\/ab-testing\/\" target=\"_blank\" rel=\"noopener\">A\/B test<\/a> them to see which performs best with your audience.<\/p>\n<p>White Stuff, an apparel store, has a simple yet effective CTA that shoppers can easily see without having to scroll or search for it.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"White Stuff \u2013 Add to bag \u2013 Button\" alt=\"White Stuff \u2013 Add to bag \u2013 Button\" data-aspect-ratio=\"0.68142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/whitestuff-add-to-bag-button.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The button is large enough to grab attention.<\/p>\n<p>And the color sharply contrasts against the background and text.<\/p>\n<p>All these factors make it easy for customers to complete the purchase.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Incorporate_Social_Proof\"><\/span>5. Incorporate Social Proof<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social proof, such as customer reviews and ratings, builds trust and increases conversions.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Casper \u2013 Customers reviews &amp; ratings\" alt=\"Casper \u2013 Customers reviews &amp; ratings\" data-aspect-ratio=\"0.64428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/casper-customers-reviews-and-ratings.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>In fact, products with five reviews have a <a title=\"How Online Reviews Influence Sales - Medill Spiegel Research Center\" href=\"https:\/\/spiegel.medill.northwestern.edu\/how-online-reviews-influence-sales\/\" target=\"_blank\" rel=\"noopener\">270%<\/a> higher purchase likelihood compared to products with no reviews.<\/p>\n<p>For higher-priced products, the conversion rate gets even higher\u2014380%.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Conversion increase from the inclusion of reviews\" alt=\"Conversion increase from the inclusion of reviews\" data-aspect-ratio=\"0.72\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/conversion-increase-from-the-inclusion-of-reviews.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Why does it work so well?<\/p>\n<p>Because you\u2019re using past customers\u2019 experiences to influence potential buyers\u2019 decisions.<\/p>\n<p>Pet product retailer Chewy includes reviews on all product pages and provides shoppers with filtering options.<\/p>\n<p>This includes star rating, \u201cmost relevant,\u201d \u201chighest rated,\u201d and more.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Chewy \u2013 Filter customer reviews\" alt=\"Chewy \u2013 Filter customer reviews\" data-aspect-ratio=\"0.75\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/chewy-filter-customer-reviews.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Chewy also lets reviewers add photos, which can be a persuasive way to encourage shoppers to complete a purchase.<\/p>\n<p>(Nothing sells a cat bed better than seeing real kitties sleeping happily in it.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Chewy \u2013 Customer Photos\" alt=\"Chewy \u2013 Customer Photos\" data-aspect-ratio=\"0.90285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/chewy-customer-photos.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>How can you implement social proof into your ecommerce website design?<\/p>\n<p>Integrate review tools like <a title=\"Yotpo\" href=\"https:\/\/www.yotpo.com\/\" target=\"_blank\" rel=\"noopener\">Yotpo<\/a> on your ecommerce website to allow shoppers to easily leave reviews after purchasing.<\/p>\n<p>Send a <a title=\"Email Marketing: The Definitive Guide\" href=\"https:\/\/backlinko.com\/email-marketing-guide\" target=\"_blank\" rel=\"noopener\">follow-up email<\/a> to customers after they receive their purchase, asking them to share their experience with your brand.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Follow-up email to customer\" alt=\"Follow-up email to customer\" data-aspect-ratio=\"0.958\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/follow-up-email-to-customer.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Include a direct link in the email that makes it easy for them to leave a review.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_Considerations_for_Your_Ecommerce_Website\"><\/span>SEO Considerations for Your Ecommerce Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Website design isn\u2019t just about looks. It\u2019s about building a store that both shoppers AND search engines love.<\/p>\n<p><strong>Enter:<\/strong> <a title=\"What is SEO? Search Engine Optimization In Plain English\" target=\"_blank\" rel=\"noopener\">Search engine optimization<\/a> (SEO).<\/p>\n<p>Here\u2019s how SEO can work with your site\u2019s design to create an optimal experience:<\/p>\n<ul>\n<li>Site structure helps search engines crawl and navigate your store<\/li>\n<li>Clear product page structures and meta tags help search engines understand what you\u2019re selling<\/li>\n<li>Proper image tags help search engines see your products<\/li>\n<li>Search engines like Google favor pages that load fast<\/li>\n<\/ul>\n<p>Let\u2019s explore how to optimize your ecommerce website design for better search visibility while maintaining a great user experience.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"SEO Friendly Web Design\" href=\"https:\/\/backlinko.com\/hub\/seo\/seo-friendly-design\" target=\"_blank\" rel=\"noopener\">SEO-Friendly Web Design: The Definitive Guide<\/a> <\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_H1_Tags\"><\/span>Optimize H1 Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An <a title=\"What is an H1 Tag? Best Practices &amp; Examples for SEO\" href=\"https:\/\/backlinko.com\/h1-tag\" target=\"_blank\" rel=\"noopener\">H1 tag<\/a> is the main heading on your webpage. It\u2019s the largest text on the page.<\/p>\n<p>Like this:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Simply Whispers \u2013 H1 tag\" alt=\"Simply Whispers \u2013 H1 tag\" data-aspect-ratio=\"0.64142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/simplywhispers-h1-tag.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The H1 tag is more than a design element.<\/p>\n<p>It tells search engines what each page is about. It also gives users a clear idea of your page\u2019s content at a glance.<\/p>\n<p>Follow these best practices for incorporating H1s into your pages:<\/p>\n<ul>\n<li>Use one H1 per page<\/li>\n<li>Include a <a title=\"10 Types of Keywords with Examples (+ How to Find Them)\" href=\"https:\/\/backlinko.com\/types-of-keywords\" target=\"_blank\" rel=\"noopener\">target keyword<\/a> that best describes your product<\/li>\n<li>Make it descriptive of your page content<\/li>\n<li>Keep it concise<\/li>\n<\/ul>\n<p>How do you find the right keywords?<\/p>\n<p>One way is to brainstorm the phrases your audience might use to find your product.<\/p>\n<p>A more data-driven approach is to use Semrush\u2019s <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a>.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> A free Semrush account gives you 10 searches in Keyword Magic Tool per day. Or you can use this link to access a <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">14-day trial on a Semrush Pro subscription<\/a>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Start by entering a generic phrase related to your product in the tool.<\/p>\n<p>Let\u2019s say you sell jewelry and one of your product categories is silver earrings. Enter \u201csilver earrings\u201d in the tool and click \u201c<strong>Search:<\/strong>t\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Search \u2013 Silver earrings\" alt=\"Keyword Magic Tool \u2013 Search \u2013 Silver earrings\" data-aspect-ratio=\"0.41857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/keyword-magic-tool-search-silver-earrings.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The tool will return a list of keywords.<\/p>\n<p>You\u2019ll also see how difficult it is to rank for each keyword.<\/p>\n<p>The lower the <a title=\"The FREE Keyword Difficulty Checker (+ Guide) by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/keyword-difficulty-checker\" target=\"_blank\" rel=\"noopener\">keyword difficulty<\/a> (KD) percentage, the easier it is to rank.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Silver earrings \u2013 Keywords\" alt=\"Keyword Magic Tool \u2013 Silver earrings \u2013 Keywords\" data-aspect-ratio=\"0.85142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/keyword-magic-tool-silver-earrings-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Save the most relevant keywords to use in your H1 tags.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"How to Do SEO for Your New Website [10-Step Guide]\" href=\"https:\/\/backlinko.com\/seo-for-new-website\" target=\"_blank\" rel=\"noopener\">How to Do SEO for Your New Website<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Add_Alt_Text_for_Images\"><\/span>Add Alt Text for Images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Image SEO: 15 Tips for Image Optimization\" href=\"https:\/\/backlinko.com\/image-seo\" target=\"_blank\" rel=\"noopener\">Alt text<\/a> helps search engines understand your images and makes your site more accessible to users.<\/p>\n<ul>\n<li>Describe your image accurately<\/li>\n<li>Include a relevant keyword naturally<\/li>\n<li>Be specific about product details<\/li>\n<\/ul>\n<p>For example, instead of just \u201cearrings\u201d or \u201csilver earrings,\u201d use: \u201clarge silver hoop earrings with polished finish.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Images \u2013 Large silver hoop earrings with polished finish\" alt=\"Google SERP \u2013 Images \u2013 Large silver hoop earrings with polished finish\" data-aspect-ratio=\"1.1414285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/google-serp-large-silver-hoop-earrings-with-polished-finish-images.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This detailed description makes it easier for potential customers to find exactly what they want.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improve_Page_Speed\"><\/span>Improve Page Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>High-quality visuals are a vital element of ecommerce website design\u2014just ensure they don\u2019t slow down your website.<\/p>\n<p>As page load time goes from one second to three seconds, the probability of users bouncing increases by <a title=\"Find Out How You Stack Up to New Industry Benchmarks for ...\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-new-industry-benchmarks\/\" target=\"_blank\" rel=\"noopener\">32%<\/a>.<\/p>\n<p>This is why it\u2019s essential to compress images and text.<\/p>\n<p>This is something Agrofy, an agricultural marketplace, knows firsthand.<\/p>\n<p>It reduced its cart abandonment rate by <a title=\"How Agrofy optimised Core Web Vitals and improved busines...\" href=\"https:\/\/mollar-luciano.medium.com\/how-agrofy-optimised-core-web-vitals-and-improved-business-metrics-2f73311bca\" target=\"_blank\" rel=\"noopener\">76%<\/a> after optimizing the site\u2019s <a title=\"Page Speed and SEO: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/pagespeed\" target=\"_blank\" rel=\"noopener\">page speed<\/a>.<\/p>\n<p>And their cart abandonment rate dropped from 3.8% to just 0.9%.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Improved page speed\" alt=\"Improved page speed\" data-aspect-ratio=\"0.57571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/improved-page-speed.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Why did this happen?<\/p>\n<p>Content loaded faster when shoppers landed on Agrofy\u2019s website. So, fewer visitors got frustrated and left the site.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Check your site\u2019s <a title=\"Core Web Vitals: What They Are &amp; How to Improve Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a> (Google\u2019s key metrics for loading, interactivity, and visual stability) using Google\u2019s free <a title=\"PageSpeed Insights\" href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights<\/a> tool. You\u2019ll get detailed speed scores for both mobile and desktop, but you\u2019ll also receive specific recommendations to make your site lightning-fast.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_Title_Tags_and_Meta_Descriptions\"><\/span>Optimize Title Tags and Meta Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While not visible on your site itself, title tags and meta descriptions are key <a title=\"On-Page SEO: The Definitive Guide + FREE Template\" href=\"https:\/\/backlinko.com\/on-page-seo\" target=\"_blank\" rel=\"noopener\">on-page SEO elements<\/a> that show up when prospective customers search for what you sell.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Silver hoop earrings\" alt=\"Google SERP \u2013 Silver hoop earrings\" data-aspect-ratio=\"0.48\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/google-serp-silver-hoop-earrings.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These elements help Google and searchers understand what your page is about.<\/p>\n<ul>\n<li><strong><a title=\"What Is a Title Tag &amp; How to Optimize Your Title Tags for SEO\" href=\"https:\/\/www.semrush.com\/blog\/title-tag\/\" target=\"_blank\" rel=\"noopener\">Title tags:<\/a><\/strong> The clickable headline shown in search results. Keep it under 60 characters, include your keyword, and match your page content.<\/li>\n<li><strong><a title=\"How to Write SEO-Friendly Meta Descriptions\" href=\"https:\/\/backlinko.com\/hub\/seo\/meta-descriptions\" target=\"_blank\" rel=\"noopener\">Meta descriptions:<\/a><\/strong> The preview text under your title in search results. Keep it under 155 characters and make it compelling enough to click.<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"Ecommerce SEO: 6 Proven Strategies to Rank Higher\" href=\"https:\/\/backlinko.com\/ecommerce-seo\" target=\"_blank\" rel=\"noopener\">Ecommerce SEO: The Definitive Guide<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Stunning_Ecommerce_Websites_That_Will_Inspire_You\"><\/span>3 Stunning Ecommerce Websites That Will Inspire You<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The fastest way to improve your ecommerce design is to learn from successful stores. These three brands have turned smart design decisions into measurable growth.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yeti_Cycles\"><\/span>Yeti Cycles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yeti Cycles uses a creative way to showcase its bikes.<\/p>\n<p>The design is bold and immersive, with colorful, high-quality images that pop on a black background.<\/p>\n<p>As the user scrolls down each page, it creates a magazine-like feel that draws them in.<\/p>\n<div class=\"sc-wistia-embed  remove-click-to-play image-border w-75-md-up\">\n<div><\/div>\n<p>                            <img decoding=\"async\" class=\"wistia_thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/9dbb3b751184bd71ce8965cc6054f9e942fd8ced.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n<div class=\"wistia_embed wistia_async_rayncb820b googleAnalytics=false\" data-embed=\"rayncb820b\" data-thumb=\"9dbb3b751184bd71ce8965cc6054f9e942fd8ced\"><\/div>\n<\/div>\n<p>Product description details are revealed as the user scrolls, helping to prevent them from getting distracted.<\/p>\n<p>Animations and interactive elements are also used throughout the site to guide users\u2019 attention, highlight key product features, and create a more engaging shopping experience.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Yeti Cycles \u2013 Interactive elements\" alt=\"Yeti Cycles \u2013 Interactive elements\" data-aspect-ratio=\"0.57571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/yeticycles-interactive-elements.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Finn\"><\/span>Finn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finn, a dog vitamin company, features a clean website design.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Finn \u2013 Clean web design\" alt=\"Finn \u2013 Clean web design\" data-aspect-ratio=\"0.55571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/petfinn-clean-web-design.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The vibrant colors pop from plenty of white space. Which looks fresh and modern.<\/p>\n<p>But most importantly, the clean layout guides shoppers to what matters most\u2014the product and how to buy it.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Finn \u2013 Clean layout guides shoppers\" alt=\"Finn \u2013 Clean layout guides shoppers\" data-aspect-ratio=\"0.70285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/petfinn-clean-layout-guides-shoppers.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here\u2019s what Finn does right:<\/p>\n<ul>\n<li>The navigation bar is simplified and leads shoppers to key pages<\/li>\n<li>Product images are large and clear<\/li>\n<li>Shoppers see the product, price, and \u201cBuy Now\u201d button on the screen without having to scroll through the page<\/li>\n<li>Shoppers can scroll through the product images to find more information<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Finn \u2013 Shop\" alt=\"Finn \u2013 Shop\" data-aspect-ratio=\"0.65857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/petfinn-shop.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Recess\"><\/span>Recess<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Recess sells refreshing drinks that help you chill out.<\/p>\n<p>And its website design perfectly matches that vibe.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Recess \u2013 Homepage\" alt=\"Recess \u2013 Homepage\" data-aspect-ratio=\"0.62857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/takearecess-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The site\u2019s design uses vibrant pastel hues and fun animations.<\/p>\n<p>As you scroll down the page, Recess\u2019s drinks float around the screen.<\/p>\n<div class=\"sc-wistia-embed  remove-click-to-play image-border w-75-md-up\">\n<div><\/div>\n<p>                            <img decoding=\"async\" class=\"wistia_thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/d5ef937cbedc416c421e047123beef1cf6bcf7f5.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n<div class=\"wistia_embed wistia_async_fyctvi34bh googleAnalytics=false\" data-embed=\"fyctvi34bh\" data-thumb=\"d5ef937cbedc416c421e047123beef1cf6bcf7f5\"><\/div>\n<\/div>\n<p>This turns a simple shopping trip into a playful experience.<\/p>\n<p>Recess also keeps things simple with easy-to-use navigation menus and buttons.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Recess \u2013 Shop\" alt=\"Recess \u2013 Shop\" data-aspect-ratio=\"0.68428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/takearecess-shop.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This makes it easy for shoppers to find what they\u2019re looking for or explore the drink options.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ready_to_Design_Your_Ecommerce_Website\"><\/span>Ready to Design Your Ecommerce Website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your website\u2019s design is one of the first impressions a customer will have of your brand.<\/p>\n<p>Make it count.<\/p>\n<p>Ensure your site has a mix of style AND substance to turn browsers into buyers.<\/p>\n<p>This includes an intuitive layout and a smooth shopping experience.<\/p>\n<p>The best ecommerce sites never stop evolving. Test, learn, and optimize based on shopper feedback and conversion rates.<\/p>\n<p>Want to drive more traffic and sales to your new site?<\/p>\n<p>Check out our guide on <a title=\"Ecommerce Marketing: 11 Strategies to Drive Traffic and Sales\" href=\"https:\/\/backlinko.com\/ecommerce-marketing\" target=\"_blank\" rel=\"noopener\">ecommerce marketing<\/a>, where you\u2019ll learn how to optimize pages for SEO, set up Google Shopping ads, and more.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/ecommerce-website-design\" target=\"_blank\" rel=\"noopener\">Ecommerce Website Design: How to Create a Store That Sells<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Your website\u2019s design can make or break your ecommerce business. After all, design elements have important jobs: Grab shoppers\u2019 attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying A great example of this is the streetwear brand Kith. When Kith redesigned its website, it didn\u2019t just focus on branding and colors. It zeroed in on usability and functionality. The result? A staggering 235% increase in conversion rate. Plus, their traffic is INSANE. We\u2019re talking 1.5 million monthly visitors. Even better? Each visitor sticks around [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8,52],"tags":[],"class_list":["post-11599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko","category-marketing-blogs"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/11\/kith-homepage-Qh2YxI-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/11\/kith-homepage-Qh2YxI-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11599"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/11600"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}