{"id":11627,"date":"2024-11-21T10:45:17","date_gmt":"2024-11-21T10:45:17","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/11\/21\/what-is-search-intent-how-to-identify-it-optimize-for-it\/"},"modified":"2024-11-21T10:45:17","modified_gmt":"2024-11-21T10:45:17","slug":"what-is-search-intent-how-to-identify-it-optimize-for-it","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/11\/21\/what-is-search-intent-how-to-identify-it-optimize-for-it\/","title":{"rendered":"What Is Search Intent? How to Identify It &amp; Optimize for It"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/88\/ce\/88ce909957bf25fe09f66178167cd4d2\/what-is-search-intent.svg\" alt=\"What Is Search Intent? How to Identify It &amp; Optimize for It\" width=\"448\" title=\"| Craig Hordlow\"><\/p>\n<p>Search intent is the goal behind a user\u2018s query. Creating content that meets it is vital to ranking on Google.<\/p>","protected":false},"excerpt":{"rendered":"<p>Search intent is the goal behind a user\u2018s query. Creating content that meets it is vital to ranking on Google.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[52,59],"tags":[],"class_list":["post-11627","post","type-post","status-publish","format-standard","hentry","category-marketing-blogs","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11627"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11627\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}