{"id":11638,"date":"2024-11-21T22:45:55","date_gmt":"2024-11-21T22:45:55","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/11\/21\/marketing-101-what-is-audience-research\/"},"modified":"2024-11-21T22:45:55","modified_gmt":"2024-11-21T22:45:55","slug":"marketing-101-what-is-audience-research","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/11\/21\/marketing-101-what-is-audience-research\/","title":{"rendered":"Marketing 101: What Is Audience Research?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ac\/96\/ac961d5e86bd11bfeeb2670942567d29\/4d97e4a7b3bc816f65d7a645eec79aeb\/marketing-101_(1).svg\" alt=\"Marketing 101: What Is Audience Research?\" width=\"448\" title=\"| Craig Hordlow\"><\/p>\n<p>Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging, SEO, and most importantly\u2014client acquisition.<\/p>","protected":false},"excerpt":{"rendered":"<p>Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging, SEO, and most importantly\u2014client acquisition.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[52,59],"tags":[],"class_list":["post-11638","post","type-post","status-publish","format-standard","hentry","category-marketing-blogs","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11638"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11638\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}