{"id":11692,"date":"2024-11-29T14:45:54","date_gmt":"2024-11-29T14:45:54","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/11\/29\/how-to-write-an-article-people-want-to-read-in-7-steps\/"},"modified":"2024-11-29T14:45:54","modified_gmt":"2024-11-29T14:45:54","slug":"how-to-write-an-article-people-want-to-read-in-7-steps","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/11\/29\/how-to-write-an-article-people-want-to-read-in-7-steps\/","title":{"rendered":"How to Write an Article People Want to Read (in 7 Steps)"},"content":{"rendered":"<p>Every day, over 7.5 million blog posts get published.<\/p>\n<p>But how many of them actually get read?<\/p>\n<p>With the average attention span of adults hovering at just over 8 seconds, it\u2019s no surprise that many people don\u2019t make it to the end of an article.<\/p>\n<p>But when you write an article, you\u2019re looking to accomplish more than just catching attention.<\/p>\n<p>You want to create content that leads to real results.<\/p>\n<p>When done right, your articles can become powerful tools to drive traffic, build trust, and generate revenue.<\/p>\n<p>In July 2024, we wrote an article about how to create a website. It has since received 27,193 pageviews.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Create a website \u2013 Post pageviews\" alt=\"Create a website \u2013 Post pageviews\" data-aspect-ratio=\"0.21857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/create-a-website-post-pageviews.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>We\u2019ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility.<\/p>\n<p>In this blog, we\u2019ll show you exactly how to write an article that does just that\u2014in seven steps.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/29\/how-to-write-an-article-people-want-to-read-in-7-steps\/#Step_1_Find_a_Relevant_Topic\" >Step #1: Find a Relevant Topic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/29\/how-to-write-an-article-people-want-to-read-in-7-steps\/#Step_2_Create_an_Outline\" >Step #2: Create an Outline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/29\/how-to-write-an-article-people-want-to-read-in-7-steps\/#Step_3_Craft_a_Powerful_Headline\" >Step #3: Craft a Powerful Headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/29\/how-to-write-an-article-people-want-to-read-in-7-steps\/#Step_4_Write_a_Compelling_Introduction\" >Step #4: Write a Compelling Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/29\/how-to-write-an-article-people-want-to-read-in-7-steps\/#Step_5_Write_a_Draft\" >Step #5: Write a Draft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/29\/how-to-write-an-article-people-want-to-read-in-7-steps\/#Step_6_Edit_Your_Content\" >Step #6: Edit Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/29\/how-to-write-an-article-people-want-to-read-in-7-steps\/#Step_7_Tell_Your_Readers_What_to_Do_Next\" >Step #7: Tell Your Readers What to Do Next<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/29\/how-to-write-an-article-people-want-to-read-in-7-steps\/#Bonus_Step_Optimize_for_SEO\" >Bonus Step: Optimize for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/11\/29\/how-to-write-an-article-people-want-to-read-in-7-steps\/#Take_Your_Article_to_the_Next_Level\" >Take Your Article to the Next Level<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Find_a_Relevant_Topic\"><\/span>Step #1: Find a Relevant Topic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the first hurdles in writing an article is deciding on a topic.<\/p>\n<p>You might find yourself asking, \u201cWhat should I write about?\u201d<\/p>\n<p>Start by thinking about the questions your audience is asking and the problems they\u2019re trying to solve.<\/p>\n<p>For instance, if you run a gardening business, these are some ideas that might be of interest to your clients:<\/p>\n<ul>\n<li>Gardening tips<\/li>\n<li>Plant selection<\/li>\n<li>Pest control<\/li>\n<li>Garden design<\/li>\n<\/ul>\n<p>By addressing these needs, you can create content that\u2019s genuinely helpful.<\/p>\n<p>Once you have a few ideas, ensure your topic has real demand by doing a bit of research.<\/p>\n<p>You can use a tool like <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s Keyword Magic Tool<\/a> to discover what people are actively searching for.<\/p>\n<p>Open the tool, type your seed keyword, and hit \u201c<strong>Search<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Search \u2013 Gardening tips\" alt=\"Keyword Magic Tool \u2013 Search \u2013 Gardening tips\" data-aspect-ratio=\"0.48714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/keyword-magic-tool-search-gardening-tips.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Semrush will quickly generate a list of related topics.<\/p>\n<p>There, you can find content ideas for your business.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Gardening tips \u2013 Keywords\" alt=\"Keyword Magic Tool \u2013 Gardening tips \u2013 Keywords\" data-aspect-ratio=\"0.73142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/keyword-magic-tool-gardening-tips-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Select keywords that will help your website rank in search engines.<\/p>\n<p>Here\u2019s how:<\/p>\n<ul>\n<li><strong>Filter by Keyword Difficulty (KD%):<\/strong> Focus on keywords with an achievable <a title=\"The FREE Keyword Difficulty Checker (+ Guide) by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/keyword-difficulty-checker\" target=\"_blank\" rel=\"noopener\">difficulty<\/a> level<\/li>\n<li><strong>Filter by Search Intent:<\/strong> <a title=\"Search Intent and SEO: A Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\">Search intent<\/a> is the user\u2019s goal. If you aim to educate your readers, choose keywords with \u201cInformational\u201d intent.<\/li>\n<li><strong>Sort by Search Volume:<\/strong> Target high-volume keywords. Ensure your site can rank for them by <a title=\"FREE Website Authority Checker (Any Domain) by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/website-authority\" target=\"_blank\" rel=\"noopener\">checking domain authority<\/a> and current rankings<\/li>\n<\/ul>\n<p>Now, you\u2019ll have a refined list of keywords that are relevant to your business.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Gardening tips \u2013 KD &amp; Intent filters\" alt=\"Keyword Magic Tool \u2013 Gardening tips \u2013 KD &amp; Intent filters\" data-aspect-ratio=\"0.8\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/keyword-magic-tool-gardening-tips-kd-and-intent-filters.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These are the ideal topics to incorporate into your <a title=\"How to Create an Effective SEO Strategy\" href=\"https:\/\/backlinko.com\/seo-strategy\" target=\"_blank\" rel=\"noopener\">SEO strategy<\/a>.<\/p>\n<p>Longer phrases get <a title=\"We Analyzed 4 Million Google Search Results. Here&#039;s What ...\" href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noopener\">1.76 times more clicks<\/a> in search results compared to shorter keywords.<\/p>\n<p>So, including <a title=\"Long Tail Keywords: How to Find &amp; Use Them Effectively\" href=\"https:\/\/backlinko.com\/hub\/seo\/long-tail-keywords\" target=\"_blank\" rel=\"noopener\">long-tail keywords<\/a> in your articles could be beneficial.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Longer keywords tend to have a higher overall CTR\" alt=\"Longer keywords tend to have a higher overall CTR\" data-aspect-ratio=\"1.0485714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/08\/longer-keywords-tend-to-have-a-higher-overall-ctr.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Create_an_Outline\"><\/span>Step #2: Create an Outline<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An outline is not just a trivial step\u2014it\u2019s essential for a successful article.<\/p>\n<p>It serves as a guide to keep you on track, organized, and ensures you cover all important points.<\/p>\n<p>Without one, you may lose focus, repeat ideas, or overlook key details. Taking the time to plan ahead leads to a clearer and more effective article.<\/p>\n<p>To build a comprehensive outline, start by identifying relevant subtopics.<\/p>\n<p>For example, let\u2019s say you\u2019re writing an in-depth article about content marketing.<\/p>\n<p>Review the search engine results pages (SERPs) for your main keyword. This will help you spot common questions and topics to guide your article structure.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Content marketing\" alt=\"Google SERP \u2013 Content marketing\" data-aspect-ratio=\"1.3057142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/google-serp-content-marketing.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The following keywords have substantial search volumes. They\u2019re excellent H2 and H3 subtopics for your article:<\/p>\n<ul>\n<li>What is content marketing?<\/li>\n<li>Why is content marketing important?<\/li>\n<li>What is a content marketing strategy?<\/li>\n<li>How to create a content marketing strategy<\/li>\n<\/ul>\n<p>In your outline, organize all points in a logical sequence.<\/p>\n<p>This builds a cohesive foundation for the broader point you\u2019re aiming to make in your article. And it creates a smooth transition between paragraphs for your readers.<\/p>\n<p>This is exactly what we did when structuring our <a title=\"What Is Content Marketing? Complete Beginner&#039;s Guide\" href=\"https:\/\/backlinko.com\/hub\/content\/what-is-content-marketing\" target=\"_blank\" rel=\"noopener\">content marketing guide<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SEO Pro Extension \u2013 Backlinko post\" alt=\"SEO Pro Extension \u2013 Backlinko post\" data-aspect-ratio=\"0.79142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/backlinko-post-seo-pro-extension.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>We\u2019ve also shared proven <a title=\"How to Write a Blog Post: The Definitive Guide\" href=\"https:\/\/backlinko.com\/write-a-blog-post#blog-post-templates\" target=\"_blank\" rel=\"noopener\">blog post templates<\/a> we use to structure our articles.<\/p>\n<p>Feel free to use these templates and customize them for your needs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Craft_a_Powerful_Headline\"><\/span>Step #3: Craft a Powerful Headline<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your headline is one of the most important factors in whether your article gets read.<\/p>\n<p>Even if you have the best content, a weak headline means no one will click.<\/p>\n<p>So, make it count\u2014it can make or break the success of your piece.<\/p>\n<p>Here\u2019s how to create a compelling headline without being clickbait:<\/p>\n<p>First, <strong>add numbers<\/strong>.<\/p>\n<p>Instead of a generic title like \u201cBest SEO Techniques,\u201d try using a numbered title. For example, \u201c<a title=\"19 NEW SEO Techniques [2024 Update]\" href=\"https:\/\/backlinko.com\/seo-techniques\" target=\"_blank\" rel=\"noopener\">19 NEW SEO Techniques [2024 Update]<\/a>.\u201d<\/p>\n<p>It\u2019s more informative and attention-grabbing in search results.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko post \u2013 Title\" alt=\"Backlinko post \u2013 Title\" data-aspect-ratio=\"0.26\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/backlinko-post-title.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Next, include your target keyword in the headline.<\/p>\n<p>This helps Google understand what your article is about.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Appears In Title Tag\" alt=\"Keyword Appears In Title Tag\" data-aspect-ratio=\"0.72857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2021\/08\/keyword-in-title-tag-chart.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can also make your headlines more appealing and relatable by using <strong>power words<\/strong>.<\/p>\n<p>These are words that evoke strong emotions.<\/p>\n<p>These emotions can be anything: happiness, excitement, curiosity, or even a little fear.<\/p>\n<p>The point is, they grab readers\u2019 attention and make them interested in what you\u2019re saying.<\/p>\n<p>Backlinko\u2019s <a title=\"SEO Copywriting: The Definitive Guide\" href=\"https:\/\/backlinko.com\/seo-copywriting\" target=\"_blank\" rel=\"noopener\">analysis<\/a> found that emotional title tags can help improve organic CTR.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Emotional titles have a higher organic CTR\" alt=\"Emotional titles have a higher organic CTR\" data-aspect-ratio=\"0.86428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/emotional-titles-have-a-higher-organic-ctr.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here\u2019s an example of a headline with a power word:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko post \u2013 Title part\" alt=\"Backlinko post \u2013 Title part\" data-aspect-ratio=\"0.24428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/backlinko-post-title-part.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>There\u2019s one more way to create a headline that stands out from competitors\u2014pick a unique angle.<\/p>\n<p>You can do it by:<\/p>\n<ul>\n<li><strong>Flipping the script:<\/strong> Instead of focusing on benefits, highlight pain points<\/li>\n<li><strong>Going unexpected:<\/strong> Use humor or a thought-provoking question to grab attention<\/li>\n<li><strong>Sharing personal experience:<\/strong> Add a relatable, human story to resonate with your audience<\/li>\n<li><strong>Providing unique research data:<\/strong> Offer new insights or perspectives on a topic<\/li>\n<\/ul>\n<p>For instance, this Backlinko headline sparks curiosity:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko post \u2013 Skyscraper Method \u2013 Title\" alt=\"Backlinko post \u2013 Skyscraper Method \u2013 Title\" data-aspect-ratio=\"0.26142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/backlinko-post-skyscraper-method-title.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Why?<\/p>\n<p>Because it combines a promising outcome with a specific method.<\/p>\n<p>So, readers naturally want to learn more.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_4_Write_a_Compelling_Introduction\"><\/span>Step #4: Write a Compelling Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Anyone who knows how to write an article understands the importance of a compelling introduction.<\/p>\n<p>It sets the tone for your entire piece.<\/p>\n<p>Four to nine sentences are enough to grab the readers\u2019 attention and set the stage for what\u2019s to come.<\/p>\n<p>If you\u2019re not sure where to start, try the following framework:<\/p>\n<ol>\n<li>Most important point (MIP)<\/li>\n<li>Result<\/li>\n<li>Preview<\/li>\n<\/ol>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"The app formula\" alt=\"The app formula\" data-aspect-ratio=\"0.71571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/the-app-formula.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Don\u2019t waste readers\u2019 time with a slow build-up. Hook them right away with the MIP.<\/p>\n<p>Think of it as an inverted pyramid\u2014the answer to the reader\u2019s search query should be right at the top.<\/p>\n<p>Once you\u2019ve captured their attention, back up your words with results.<\/p>\n<p>Use your own data or surprising statistics to prove the importance of your topic. A picture (like a chart or screenshot) can effectively help illustrate your point.<\/p>\n<p>Wrap up your intro by telling readers what they\u2019ll learn in the rest of the piece.<\/p>\n<p>For example, Brian Dean wrote the following introduction:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko post \u2013 Brian Dean\u2019s introduction\" alt=\"Backlinko post \u2013 Brian Dean's introduction\" data-aspect-ratio=\"0.62142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/backlinko-post-brian-dean-introduction.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Let\u2019s break down why it\u2019s such an attention-grabber:<\/p>\n<ul>\n<li>It\u2019s short and simple<\/li>\n<li>It starts by highlighting a clear benefit and opportunity<\/li>\n<li>The author uses evidence (numbers) to support his words<\/li>\n<li>It leaves you wanting more\u2014you\u2019re curious about the author\u2019s methods and results<\/li>\n<\/ul>\n<p>Another way to craft clear and concise introductions is with the BLUF method.<\/p>\n<p>It stands for \u201cbottom line up front.\u201d<\/p>\n<p>This approach requires you to share the key information first.<\/p>\n<p>Here\u2019s how to use BLUF to grab your readers\u2019 attention right away:<\/p>\n<ol>\n<li><strong>Hook your readers<\/strong> with a powerful statement. This could be a fact, a thought-provoking question, or a bold claim.<\/li>\n<li><strong>Elaborate on that main point<\/strong> with details that provide context and build interest<\/li>\n<\/ol>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Bluf examples\" alt=\"Bluf examples\" data-aspect-ratio=\"0.58\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/bluf-examples.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Step_5_Write_a_Draft\"><\/span>Step #5: Write a Draft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you have an outline, expand each section with valuable, well-researched content.<\/p>\n<p>This begs the question\u2014how long should your article be?<\/p>\n<p>Knowing how to write an article that ranks well means understanding the importance of content length.<\/p>\n<p>In most cases, long-form content outperforms short-form content in organic search results.<\/p>\n<p>The average word count of a Google top 10 result is <a title=\"We Analyzed 11.8 Million Google Search Results. Here\u2019s Wh...\" href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener\">1,447 words<\/a>.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Average content word count of the 10 results\" alt=\"Average content word count of the 10 results\" data-aspect-ratio=\"0.71\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/average-content-word-count-of-the-10-results.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Keep this in mind if you want your content to rank in organic search results.<\/p>\n<p>The following writing tips will help you keep readers engaged from start to finish.<\/p>\n<ul>\n<li><strong>Use short paragraphs:<\/strong> Readers skim online, so make it easy for them. Bullet points and numbered lists guide readers through your content.<\/li>\n<li><strong>Weave storytelling:<\/strong> It helps illustrate your points and make your content more memorable<br \/>\n<figure class=\"backlinko-image__screenshot mt-1 backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Traffic Think Tank \u2013 Weave storytelling\" alt=\"Traffic Think Tank \u2013 Weave storytelling\" data-aspect-ratio=\"0.40142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/trafficthinktank-weave-storytelling.png\" loading=\"lazy\" \/><\/p><\/figure>\n<\/li>\n<li><strong>Add bucket brigades:<\/strong> Keeps readers interested. Use sentences like \u201cYou might be wondering\u201d or \u201cBut here\u2019s the kicker.\u201d<br \/>\n<figure class=\"backlinko-image__screenshot mt-1 backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Bucket brigade example\" alt=\"Bucket brigade example\" data-aspect-ratio=\"0.52285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/bucket-brigade-example.png\" loading=\"lazy\" \/><\/p><\/figure>\n<\/li>\n<li><strong>Break up long text blocks with visuals:<\/strong> Include images to keep your readers engaged<br \/>\n<figure class=\"backlinko-image__screenshot mt-1 backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Visuals in post\" alt=\"Visuals in post\" data-aspect-ratio=\"1.1928571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/visuals-in-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<\/li>\n<li><strong>Use AI tools:<\/strong> AI can help generate ideas, improve structure, and suggest rephrasing. But remember\u2014it\u2019s a tool to support your writing, not replace your creativity.<\/li>\n<li><strong>Show, don\u2019t tell:<\/strong> Don\u2019t just tell readers something is true. Back it up with examples and case studies. Real-world examples solidify your arguments and make them more relatable.<\/li>\n<\/ul>\n<div class=\"sc-embed-youtube embed-responsive embed-responsive-16by9 w-75-md-up\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Step_6_Edit_Your_Content\"><\/span>Step #6: Edit Your Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After you write your first draft, look it over closely and improve your content.<\/p>\n<p>Edit for typos, clarity, and sentence structure. Rearrange paragraphs for better flow.<\/p>\n<p>The key to effective editing is taking a break from your work for some time before you start. This allows you to clear your head and come back to your article with fresh eyes.<\/p>\n<p>Once you\u2019re ready to dive back in, use the following techniques to edit your article:<\/p>\n<ul>\n<li><strong>Read it out loud:<\/strong> Read through your article. Check for grammar, spelling, and factual accuracy. It\u2019s a powerful strategy to catch awkward sentences.<\/li>\n<li><strong>Improve the structure:<\/strong> Rearrange paragraphs to create a clear and cohesive flow. Pay attention to transitions between ideas. Ensure each paragraph builds on the ones that came before.<\/li>\n<li><strong>Use editing tools:<\/strong> Grammarly highlights grammatical errors and suggests improvements. The Hemingway app focuses on sentence clarity and conciseness. Remember to use your judgment as you consider AI suggestions. You want to maintain your unique <a title=\"How to Develop Your Brand&#039;s Tone of Voice (Examples + Template)\" href=\"https:\/\/backlinko.com\/brand-tone-of-voice\" target=\"_blank\" rel=\"noopener\">tone of voice<\/a>.<br \/>\n<figure class=\"backlinko-image__screenshot mt-1 backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Hemingway app \u2013 Homepage\" alt=\"Hemingway app \u2013 Homepage\" data-aspect-ratio=\"0.66\" src=\"https:\/\/backlinko.com\/app\/uploads\/2021\/03\/hemingwayapp-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<\/li>\n<li><strong>Cut the fluff:<\/strong> Look for unnecessary words or phrases that don\u2019t add value to your content. Aim for clear, concise sentences and logical paragraph flow.<\/li>\n<li><strong>Use active voice:<\/strong> It makes your writing stronger and clearer. For example, instead of saying, \u201cThe topic was discussed by the team,\u201d say \u201cThe team discussed the topic.\u201d<\/li>\n<li><strong>Link to sources:<\/strong> This adds credibility and allows your readers to delve deeper<\/li>\n<li><strong>Ask for feedback:<\/strong> Ask a friend, colleague, or professional editor to review your work. They might offer valuable suggestions to improve your article.<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Editing checklist\" alt=\"Editing checklist\" data-aspect-ratio=\"0.96857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/editing-checklist.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Throughout the editing process, keep the core idea of your article at the forefront. This will help you ensure every paragraph contributes to the overall goal.<\/p>\n<p>Keep revising, incorporating feedback, and polishing your work. Do this until you\u2019re confident it\u2019s the best it can be.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_7_Tell_Your_Readers_What_to_Do_Next\"><\/span>Step #7: Tell Your Readers What to Do Next<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you know how to write an article that engages readers, it\u2019s time to guide them to the next step.<\/p>\n<p>Invite them to take further action on your website using a call to action (CTA).<\/p>\n<p>You likely have several options. Consider using a CTA to:<\/p>\n<ul>\n<li>Promote a lead-capture form<\/li>\n<li>Drive the reader to your best-performing pages<\/li>\n<li>Get the reader to sign up for a newsletter<\/li>\n<li>Invite the reader to follow your business on social media<\/li>\n<\/ul>\n<p>For example, you could encourage readers to check out a related article, like this:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Learn More \u2013 Related articles\" alt=\"Learn More \u2013 Related articles\" data-aspect-ratio=\"0.69230769230769\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/learn-more-related-articles.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can also ask them to leave a comment:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Post Conclusion \u2013 Call to comment\" alt=\"Post Conclusion \u2013 Call to comment\" data-aspect-ratio=\"0.75857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/post-conclusion-call-to-comment.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Or, you can ask them to download a free template or a checklist:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Ask reader to download a free template\" alt=\"Ask reader to download a free template\" data-aspect-ratio=\"0.58428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/ask-reader-to-download-a-free-template.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_Step_Optimize_for_SEO\"><\/span>Bonus Step: Optimize for SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want more people to discover and read your article, optimize it to rank well in search.<\/p>\n<p>We\u2019ve already discussed how to find suitable keywords earlier in this article.<\/p>\n<p>Now, use these on-page SEO strategies to put your target keyword to work:<\/p>\n<ul>\n<li><strong>Use short URLs:<\/strong> Search engines use URLs to understand your page\u2019s topic. Create short, SEO-friendly URLs with your target keywords to help.<\/li>\n<li><strong>Optimize meta descriptions:<\/strong> Write a compelling meta description up to 155 characters long. Think of it as a miniature ad that entices users to click.<\/li>\n<li><strong>Use keywords in the title tag:<\/strong> Put your target keyword in the first 55 characters of your title tag. And ensure the title accurately reflects your article\u2019s content.<\/li>\n<li><strong>Use keywords in the content:<\/strong> Include them in the H1, introduction, H2s, H3s, and the body of the article. Just make sure to do it naturally.<\/li>\n<li><strong>Use internal links:<\/strong> Linking to relevant pages helps readers navigate your content. And web crawlers discover new pages faster.<\/li>\n<li><strong>Optimize images:<\/strong> Use an alt tag to provide a brief image description to search engines. Include your target keyword in the alt tag.<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"On-page SEO example\" alt=\"On-page SEO example\" data-aspect-ratio=\"0.77714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/on-page-seo-example.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Short on time? AI tools can help you create and optimize content faster.<\/p>\n<p>For instance, Semrush\u2019s <a title=\"Write Perfectly Crafted SEO Content\" href=\"https:\/\/www.semrush.com\/lp\/product-seo-writing-assistant-5\/en\/\" target=\"_blank\" rel=\"noopener\">SEO Writing Assistant<\/a> evaluates your writing. Then gives suggestions to improve the performance of your content.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SEO Writing Assistant \u2013 Performance score\" alt=\"SEO Writing Assistant \u2013 Performance score\" data-aspect-ratio=\"0.67285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/07\/seo-writing-assistant-performance-score.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Take_Your_Article_to_the_Next_Level\"><\/span>Take Your Article to the Next Level<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Knowing how to write an article that resonates with readers is just the beginning.<\/p>\n<p>The real impact comes from optimizing it for maximum reach.<\/p>\n<p>To expand your article\u2019s visibility, take it a step further with SEO optimization.<\/p>\n<p>You\u2019ve got the foundation from this guide, but there\u2019s always more to learn.<\/p>\n<p>For a deeper look, check out our definitive <a title=\"On-Page SEO: The Definitive Guide + FREE Template\" href=\"https:\/\/backlinko.com\/on-page-seo\" target=\"_blank\" rel=\"noopener\">guide to on-page SEO<\/a>. It walks you through a more advanced optimization process.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/how-to-write-an-article\" target=\"_blank\" rel=\"noopener\">How to Write an Article People Want to Read (in 7 Steps)<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Every day, over 7.5 million blog posts get published. But how many of them actually get read? With the average attention span of adults hovering at just over 8 seconds, it\u2019s no surprise that many people don\u2019t make it to the end of an article. But when you write an article, you\u2019re looking to accomplish more than just catching attention. You want to create content that leads to real results. When done right, your articles can become powerful tools to drive traffic, build trust, and generate [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8,52],"tags":[],"class_list":["post-11692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko","category-marketing-blogs"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/11\/create-a-website-post-pageviews-hAmiyH-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/11\/create-a-website-post-pageviews-hAmiyH-600x548.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11692"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/11693"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}