{"id":11879,"date":"2024-12-13T17:49:13","date_gmt":"2024-12-13T17:49:13","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/"},"modified":"2024-12-13T17:49:13","modified_gmt":"2024-12-13T17:49:13","slug":"6-step-content-distribution-strategy-for-maximum-reach","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/","title":{"rendered":"6 Step Content Distribution Strategy (for Maximum Reach)"},"content":{"rendered":"<p>Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites.<\/p>\n<p>For example, Backlinko distributes content by sending new blog posts to email subscribers each week:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Aweber \u2013 Newsletter opens\" alt=\"Aweber \u2013 Newsletter opens\" data-aspect-ratio=\"0.34\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/aweber-newsletter-opens.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And sharing them on social media:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 LinkedIn carousel post\" alt=\"Backlinko \u2013 LinkedIn carousel post\" data-aspect-ratio=\"1.2283333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/backlinko-linkedin-carousel-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Content distribution can help you reach a wider audience with each piece of content you create. Leading to more traffic, engagement, and even conversions for your business.<\/p>\n<p>Below, I\u2019ll walk you through the main content distribution channels and the steps you can take to maximize your reach with each one.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> There is some overlap between content distribution and <a title=\"What Is Repurposing Content?\" href=\"https:\/\/backlinko.com\/hub\/content\/repurposing\" target=\"_blank\" rel=\"noopener\">content repurposing<\/a>. However, this guide will focus on getting your content in front of more people, rather than the different formats you can use to turn one piece of content into many.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#The_3_Main_Types_of_Content_Distribution_Channels\" >The 3 Main Types of Content Distribution Channels<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Owned_Distribution_Channels\" >Owned Distribution Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Earned_Distribution_Channels\" >Earned Distribution Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Paid_Distribution\" >Paid Distribution<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#How_to_Build_a_Content_Distribution_Strategy_Step-By-Step\" >How to Build a Content Distribution Strategy: Step-By-Step<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Step_1_Define_Your_Target_Audience\" >Step 1: Define Your Target Audience<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Who_Is_Your_Target_Audience\" >Who Is Your Target Audience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#What_Content_Do_They_Enjoy\" >What Content Do They Enjoy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Who_Do_They_Trust\" >Who Do They Trust?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Step_2_Choose_Your_Distribution_Channels\" >Step 2: Choose Your Distribution Channels<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Think_About_Your_Goals\" >Think About Your Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Follow_Your_Audience\" >Follow Your Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Step_3_Choose_the_Right_Content_for_Each_Distribution_Channel\" >Step 3: Choose the Right Content for Each Distribution Channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Step_4_Match_the_Format_and_Messaging_to_the_Distribution_Channel\" >Step 4: Match the Format and Messaging to the Distribution Channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Step_5_Create_a_Content_Distribution_Calendar\" >Step 5: Create a Content Distribution Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Step_6_Measure_and_Analyze_Your_Results\" >Step 6: Measure and Analyze Your Results<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Owned_Channel_Metrics\" >Owned Channel Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Earned_Channel_Metrics\" >Earned Channel Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Paid_Channel_Metrics\" >Paid Channel Metrics<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/13\/6-step-content-distribution-strategy-for-maximum-reach\/#Get_Started_with_Content_Distribution\" >Get Started with Content Distribution<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_3_Main_Types_of_Content_Distribution_Channels\"><\/span>The 3 Main Types of Content Distribution Channels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Knowing the differences between owned, earned, and paid channels is key to maximizing your content\u2019s reach.<\/p>\n<p>Within each type, there are individual channels:<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Owned Distribution Channels<\/th>\n<th scope=\"col\">Earned Distribution Channels<\/th>\n<th scope=\"col\">Paid Distribution Channels<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Owned Distribution Channels\">Websites and blogs<\/td>\n<td data-before=\"Earned Distribution Channels\">Social shares and mentions<\/td>\n<td data-before=\"Paid Distribution Channels\">Paid ads<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Owned Distribution Channels\">Social media accounts<\/td>\n<td data-before=\"Earned Distribution Channels\">Backlinks<\/td>\n<td data-before=\"Paid Distribution Channels\">Boosted social media posts<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Owned Distribution Channels\">Email marketing lists<\/td>\n<td data-before=\"Earned Distribution Channels\">Forum discussions<\/td>\n<td data-before=\"Paid Distribution Channels\">Native &amp; sponsored content<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Owned Distribution Channels\">YouTube Channels<\/td>\n<td data-before=\"Earned Distribution Channels\">Reviews<\/td>\n<td data-before=\"Paid Distribution Channels\">Paid content syndication<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Owned_Distribution_Channels\"><\/span>Owned Distribution Channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Owned distribution channels are the ones you own and have control over.<\/p>\n<p>Like your website, blog, and social media accounts.<\/p>\n<p>The good thing about owned channels is you can publish what you want, when you want.<\/p>\n<p>For example:<\/p>\n<p>When Masterclass adds new content to its site, it sends an announcement to its email subscribers.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"MasterClass newsletter\" alt=\"MasterClass newsletter\" data-aspect-ratio=\"0.99714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/masterclass-newsletter.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And when B2B companies like ON24 release new reports, they share them on LinkedIn.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"LinkedIn \u2013 On24 post\" alt=\"LinkedIn \u2013 On24 post\" data-aspect-ratio=\"0.90428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/linkedin-on24-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Plus, you can track your performance and results on these channels fairly easily. By using tools like <a title=\"Google Analytics 4 (GA4): The Ultimate Guide\" href=\"https:\/\/backlinko.com\/google-analytics-4\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> to monitor website traffic and conversions, and social media analytics dashboards to keep track of engagement.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GA4 \u2013 Reports \u2013 Snapshot details\" alt=\"GA4 \u2013 Reports \u2013 Snapshot details\" data-aspect-ratio=\"0.87142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/02\/ga4-reports-snapshot-details.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The main downside to owned channels is that your reach is limited to your existing audience. Whether that\u2019s readers, followers, or subscribers.<\/p>\n<p>This is especially true if your company is new and you don\u2019t have much of an audience yet (that\u2019s where earned and paid distribution channels can come in handy).<\/p>\n<p>So if your audience is small, owned channels may not give you much visibility.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> While you might not truly \u201cown\u201d your social media profiles, as you don\u2019t own the platform, you do still have control over what and when you post (generally speaking).<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Earned_Distribution_Channels\"><\/span>Earned Distribution Channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Earned distribution is when your content \u201cearns\u201d visibility on other people\u2019s channels.<\/p>\n<p>Think social media shares, mentions, <a title=\"What Are Backlinks in SEO? &amp; Why You Need Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/backlinks\" target=\"_blank\" rel=\"noopener\">backlinks<\/a>, and reviews.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Wordstream \u2013 B2B SEO backlink\" alt=\"Wordstream \u2013 B2B SEO backlink\" data-aspect-ratio=\"0.51230769230769\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/wordstream-b2b-seo-backlnik.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Earned distribution can instantly expand your reach and boost your credibility. Since it involves other people recommending your content.<\/p>\n<p>However, the visibility you achieve is often temporary. And (obviously) you don\u2019t get to control it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paid_Distribution\"><\/span>Paid Distribution<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Paid distribution refers to all types of paid ads and platforms that distribute or promote your content for a fee.<\/p>\n<p>These include boosted social media posts, pay-per-click (PPC) ads, and paid influencer promotions.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Tax lawyer New Orleans \u2013 Ads\" alt=\"Google SERP \u2013 Tax lawyer New Orleans \u2013 Ads\" data-aspect-ratio=\"1.0214285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-serp-tax-lawyer-new-orleans-ads.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Paid distribution gets eyes on your content <strong>immediately<\/strong>.<\/p>\n<p>However:<\/p>\n<p>It can get expensive. And it\u2019s simply not an option for a lot of content creators.<\/p>\n<p>Plus, as soon as you stop spending, you stop getting results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Build_a_Content_Distribution_Strategy_Step-By-Step\"><\/span>How to Build a Content Distribution Strategy: Step-By-Step<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A big part of building a winning content distribution strategy is going to be choosing the right channels.<\/p>\n<p>To do that, you first need to know which channels your audience uses.<\/p>\n<p>But before you can even do that, you need to understand who your target audience actually is.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Target_Audience\"><\/span>Step 1: Define Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Understanding where your target audience hangs out will make it much easier to choose which distribution channels to use for your content. And it\u2019ll likely make your efforts far more effective too.<\/p>\n<p>Ask yourself the following questions:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Who_Is_Your_Target_Audience\"><\/span>Who Is Your Target Audience?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Hopefully you have a decent idea of this already. However, going deeper on the details can make it easier to understand where to focus your distribution efforts.<\/p>\n<p>For example, you should find out details like:<\/p>\n<ul>\n<li>The age range of your target audience<\/li>\n<li>Their income and education levels<\/li>\n<li>Where they are physically located<\/li>\n<\/ul>\n<p>This information can help you pinpoint the most effective distribution channels to use.<\/p>\n<p>But how do you find this information?<\/p>\n<p>You may be able to use your existing analytics. For example, Google Analytics can tell you where your audience is located, their gender, age, and the languages they speak:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GA \u2013 User attributes overview\" alt=\"GA \u2013 User attributes overview\" data-aspect-ratio=\"0.90714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/ga-user-attributes-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can likely find this information about your social media audiences too. Like on LinkedIn:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Social Analytics \u2013 LinkedIn \u2013 Audience\" alt=\"Social Analytics \u2013 LinkedIn \u2013 Audience\" data-aspect-ratio=\"0.93857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2023\/12\/social-analytics-linkedin-audience.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can use these insights to help you understand which platforms may be best. For example, younger audiences <a title=\"U.S. leading social media platform users, by age group\" href=\"https:\/\/www.statista.com\/statistics\/1337525\/us-distribution-leading-social-media-platforms-by-age-group\/\" target=\"_blank\" rel=\"noopener\">tend to use TikTok more often<\/a>, while Facebook is ideal for audiences aged between 30-39 and 50-64.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_Content_Do_They_Enjoy\"><\/span>What Content Do They Enjoy?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Understanding what content your target audience enjoys most will help you understand not only where to distribute your content, but also what format to use.<\/p>\n<ul>\n<li>Does your target audience prefer to learn through visuals?<\/li>\n<li>Do they like to consume more technical how-to guides?<\/li>\n<li>Would they rather watch videos than read blog posts?<\/li>\n<li>Do they prefer short-form or long-form content?<\/li>\n<\/ul>\n<p>The type of content your audience consumes most will help you understand where to post yours.<\/p>\n<p>For example, short-form videos are best for platforms like YouTube Shorts and TikTok. While a blog or email newsletter would be better for a target audience that prefers to consume longer-form written content.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"17 Types of Content Marketing (+ Expert Tactics)\" href=\"https:\/\/backlinko.com\/hub\/content\/types\" target=\"_blank\" rel=\"noopener\">17 Types of Content Marketing (+ Expert Tactics)<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Who_Do_They_Trust\"><\/span>Who Do They Trust?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Finally, think about who your target audience trusts.<\/p>\n<p>Why is this important?<\/p>\n<p>Because it can help you understand who you might want to partner up with to distribute your content.<\/p>\n<p>This could be through earned channels, like getting backlinks and social shares from websites and accounts that they follow or engage with.<\/p>\n<p>Or it could be through paid channels, like <a title=\"26 Fascinating Influencer Marketing Statistics\" href=\"https:\/\/backlinko.com\/influencer-marketing-stats\" target=\"_blank\" rel=\"noopener\">influencer marketing<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Choose_Your_Distribution_Channels\"><\/span>Step 2: Choose Your Distribution Channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Obviously, which distribution channels you can use will depend on your resources, connections, and overall reputation in your industry.<\/p>\n<p>For example, if you have a limited marketing budget, paid channels might be out of the question. And if your <a title=\"FREE Website Authority Checker (Any Domain) by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/website-authority\" target=\"_blank\" rel=\"noopener\">website authority<\/a> is pretty low, it could be tough to drive organic traffic to a new blog.<\/p>\n<p>But resources aside, you also need to choose distribution channels that fit your goals and target audience\u2019s preferences.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Think_About_Your_Goals\"><\/span>Think About Your Goals<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Starting with goals, if your primary aim is to drive traffic to your website, you won\u2019t have much luck on platforms that don\u2019t let you add links to posts. Like Instagram and TikTok.<\/p>\n<p>But if your goal is brand awareness, those channels might be a great match.<\/p>\n<p>If you need quick results, and have the budget for it, paid content distribution may be the way to go. Perhaps by working with an influencer that your audience already trusts.<\/p>\n<p>But if you have more time than money, and want to generate sustainable growth, you could use <a title=\"What is SEO? Search Engine Optimization In Plain English\" href=\"https:\/\/backlinko.com\/hub\/seo\/what-is-seo\" target=\"_blank\" rel=\"noopener\">search engine optimization<\/a> (SEO) to bring organic traffic to your website as an owned channel. Or to earn backlinks from other sources to drive referral traffic (and improve your website\u2019s authority).<\/p>\n<p>This is exactly what we do at Backlinko, and we drive over 14K users every month from referring sites that link back to us.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GA \u2013 Traffic Acquisition Report \u2013 Referral\" alt=\"GA \u2013 Traffic Acquisition Report \u2013 Referral\" data-aspect-ratio=\"0.52857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/ga-traffic-acquisition-report-referral.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This is an excellent source of earned distribution traffic.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Follow_Your_Audience\"><\/span>Follow Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Next, use the information you found out about your audience in Step 1 to decide which channels are likely best for reaching them.<\/p>\n<p>While demographics like age can help you get a rough idea of where your audience hangs out, there are tools that can tell you exactly which platforms your target audience uses most often.<\/p>\n<p>One such tool is Semrush\u2019s <a title=\"Audience Analytics in an Instant\u2013One2Target by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/one2target\/\" target=\"_blank\" rel=\"noopener\">One2Target<\/a>.<\/p>\n<p>You just enter one of your competitor\u2019s domains into the tool (their audience is likely very similar to yours).<\/p>\n<p>Then head to the \u201c<strong>Behavior<\/strong>\u201d tab to see which platforms the audience uses most:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"One2Target \u2013 Behavior\" alt=\"One2Target \u2013 Behavior\" data-aspect-ratio=\"0.82\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/09\/one2target-behavior.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These are likely the platforms you\u2019ll see the best results from when distributing your content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Choose_the_Right_Content_for_Each_Distribution_Channel\"><\/span>Step 3: Choose the Right Content for Each Distribution Channel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You don\u2019t need to distribute <strong>every<\/strong> piece of content to <strong>every<\/strong> channel. Some types of content will perform better on one channel than others.<\/p>\n<p>For example, if you use <a title=\"Email Marketing: The Definitive Guide\" href=\"https:\/\/backlinko.com\/email-marketing-guide\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, the people on your email list trust your business enough to give you their contact information.<\/p>\n<p>This makes them a good segment to target with sales-focused content.<\/p>\n<p>Why?<\/p>\n<p>Because they\u2019re much more likely to convert than someone seeing one of your social media posts for the first time.<\/p>\n<p>But thought leadership content, or content designed to entertain, might perform well on social media. Where your target audience can share it with their own audiences and grow your brand awareness.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Match_the_Format_and_Messaging_to_the_Distribution_Channel\"><\/span>Step 4: Match the Format and Messaging to the Distribution Channel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019ll often distribute one piece of content across several channels.<\/p>\n<p>But you can\u2019t just use the same format and messaging on every platform and expect it to perform well.<\/p>\n<p>Someone on Instagram (a highly visual platform) is expecting different content from someone on LinkedIn (where written posts are more common).<\/p>\n<p>For the best results, tailor your presentation to each channel.<\/p>\n<p>For example, imagine you\u2019re promoting a blog article titled \u201cHow to Get More Backlinks.\u201d<\/p>\n<p>On LinkedIn, you might share a carousel of graphics summarizing the main points from the article. Like this:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"LinkedIn \u2013 Backlinko post\" alt=\"LinkedIn \u2013 Backlinko post\" data-aspect-ratio=\"1.0742857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/linkedin-backlinko-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And if you were sending it to your email subscribers, you might instead tease them about what they\u2019ll learn by checking out the full article.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko newsletter\" alt=\"Backlinko newsletter\" data-aspect-ratio=\"1.3657142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/08\/backlinko-newsletter.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Tip:<\/strong> While you might change the formatting and messaging, keep your branding consistent across all distribution channels (like overall style, colors etc.). This helps people recognize your company no matter the platform. <\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Create_a_Content_Distribution_Calendar\"><\/span>Step 5: Create a Content Distribution Calendar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your content distribution plan likely involves a few different individual channels. And you might have a lot of content (new and old) that you want to distribute.<\/p>\n<p>Keeping on top of this can be tough. So, create a content distribution calendar to help you and your team understand:<\/p>\n<ul>\n<li>What you\u2019re posting<\/li>\n<li>Where you\u2019re posting it<\/li>\n<li>When it\u2019s going live<\/li>\n<\/ul>\n<p>You can do this with a simple spreadsheet, like our <a title=\"Content Calendar Template\" href=\"https:\/\/backlinko.com\/templates\/marketing\/content-calendar\" target=\"_blank\" rel=\"noopener\">free content calendar template<\/a>:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Content Calendar Template\" alt=\"Content Calendar Template\" data-aspect-ratio=\"0.42\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/11\/content-calendar-template.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Or you can go a step further and use a tool like <a title=\"Semrush Social Media Toolkit: Plan, Post &amp; Analyze From A Single Tab\" href=\"https:\/\/www.semrush.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Semrush Social<\/a>.<\/p>\n<p>This lets you map out content in advance for multiple platforms, all in one place:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 Social Calendar\" alt=\"Semrush \u2013 Social Calendar\" data-aspect-ratio=\"0.56142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/semrush-social-calendar.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Measure_and_Analyze_Your_Results\"><\/span>Step 6: Measure and Analyze Your Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As you distribute content, you want to do more of what\u2019s working, and less of what isn\u2019t.<\/p>\n<p>You can track a variety of metrics to understand your distributed content\u2019s performance. Let\u2019s break them down by channel type.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Owned_Channel_Metrics\"><\/span>Owned Channel Metrics<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Tracking the metrics for your owned channels is fairly straightforward.<\/p>\n<p>If you\u2019re using your website or blog to distribute your content, key <a title=\"10 Important SEO Metrics to Track\" href=\"https:\/\/backlinko.com\/hub\/seo\/metrics\" target=\"_blank\" rel=\"noopener\">SEO metrics<\/a> to track include:<\/p>\n<ul>\n<li>Website traffic<\/li>\n<li>Conversions<\/li>\n<li>User engagement signals (like time on page)<\/li>\n<\/ul>\n<p>You can track all of these using tools like Google Analytics.<\/p>\n<p>It\u2019ll show you how much traffic you\u2019re getting:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GA \u2013 Traffic report\" alt=\"GA \u2013 Traffic report\" data-aspect-ratio=\"0.58307692307692\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/ga-traffic-report.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>How much of that traffic is converting:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Analytics \u2013 Key events\" alt=\"Google Analytics \u2013 Key events\" data-aspect-ratio=\"0.58857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/07\/analytics-key-events.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And how your visitors engage with your content:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Analytics \u2013 Traffic Acquisition \u2013 Organic Search\" alt=\"Analytics \u2013 Traffic Acquisition \u2013 Organic Search\" data-aspect-ratio=\"0.88571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/analytics-traffic-acquisition-organic-search.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>If you\u2019re using social media, you\u2019ll be able to track similar metrics. Although engagement (likes, comments, shares etc.) will also be worth tracking.<\/p>\n<p>The specifics will depend on the platform. For example, here\u2019s how it looks on Facebook:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Facebook \u2013 Professional dashboard\" alt=\"Facebook \u2013 Professional dashboard\" data-aspect-ratio=\"0.90428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/facebook-professional-dashboard.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And this is what it looks like on LinkedIn:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"LinkedIn \u2013 Analytics\" alt=\"LinkedIn \u2013 Analytics\" data-aspect-ratio=\"0.93714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/linkedin-analytics.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Finally, you\u2019ll also get similar insights with many major email marketing platforms if that\u2019s one of your distribution channels.<\/p>\n<p>In this case, metrics like opens and clicks are the ones to track:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Aweber \u2013 Quickstats\" alt=\"Aweber \u2013 Quickstats\" data-aspect-ratio=\"0.48428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/aweber-quickstats.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Earned_Channel_Metrics\"><\/span>Earned Channel Metrics<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Tracking results from earned channels can be a bit tougher than for owned ones. Although there are tools that help you track your backlinks and even mentions of your brand across the internet.<\/p>\n<p>Like the <a title=\"Brand Monitoring\" href=\"https:\/\/www.semrush.com\/apps\/brand-monitoring\/\" target=\"_blank\" rel=\"noopener\">Brand Monitoring<\/a> app:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Brand Monitoring \u2013 Create query\" alt=\"Brand Monitoring \u2013 Create query\" data-aspect-ratio=\"0.79571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/brand-monitoring-create-query.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Semrush\u2019s <a title=\"Backlink Analytics: Backlink Checker for Any Website | Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/backlinks\/\" target=\"_blank\" rel=\"noopener\">Backlink Analytics tool<\/a> can help you monitor your backlink profile:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlink Analytics \u2013 Backlinko \u2013 Overview\" alt=\"Backlink Analytics \u2013 Backlinko \u2013 Overview\" data-aspect-ratio=\"0.9\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/backlink-analytics-backlinko-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>To monitor your referral traffic (traffic from people linking to your content), use the \u201c<strong>Traffic acquisition<\/strong>\u201d report in Google Analytics.<\/p>\n<p>You\u2019ll need to add a filter for \u201c<strong>Session Default Channel Group<\/strong>\u201d and select \u201c<strong>Exactly matches<\/strong>\u201d and <strong>\u201cReferral<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GA \u2013 Referral filter\" alt=\"GA \u2013 Referral filter\" data-aspect-ratio=\"0.74857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/ga-referral-filter.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then, use the drop-down to change \u201cSession primary channel group\u201d to \u201c<strong>Session source<\/strong>\u201d:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GA \u2013 Traffic Acquisition \u2013 Session source\" alt=\"GA \u2013 Traffic Acquisition \u2013 Session source\" data-aspect-ratio=\"0.66428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/ga-traffic-acquisition-session-source.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This will show you all the sites sending referral traffic your way:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GA \u2013 Traffic Acquisition \u2013 Session source report\" alt=\"GA \u2013 Traffic Acquisition \u2013 Session source report\" data-aspect-ratio=\"0.74285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/ga-traffic-acquisition-session-source-report.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Paid_Channel_Metrics\"><\/span>Paid Channel Metrics<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you\u2019re using paid ads to distribute your content, you can likely track metrics like impressions, clicks, and conversions within the platform.<\/p>\n<p>Here\u2019s how this might look in Google Ads, for example:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Ads \u2013 Overview\" alt=\"Google Ads \u2013 Overview\" data-aspect-ratio=\"0.52571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-ads-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>If you\u2019re writing sponsored content on another website, tracking referral traffic in Google Analytics might be the best way to monitor your performance.<\/p>\n<p>And if you\u2019re working with influencers, you can use <a title=\"URL Parameters: Essential Guide for Marketers and SEOs\" href=\"https:\/\/backlinko.com\/url-parameters\" target=\"_blank\" rel=\"noopener\">parameters in the URLs<\/a> they share to attribute any traffic or conversions to what they post.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_Started_with_Content_Distribution\"><\/span>Get Started with Content Distribution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content distribution is not a one-and-done thing. It can boost the performance of individual pieces of content, of course. But for best results, make distribution part of your regular content workflows.<\/p>\n<p>Following a content distribution strategy can skyrocket your content marketing results.<\/p>\n<p>If you want to learn how to build the right foundations for success, check out our in-depth <a title=\"17 Actionable Content Marketing Tips For More Traffic\" href=\"https:\/\/backlinko.com\/content-marketing-tips\" target=\"_blank\" rel=\"noopener\">guide to content marketing<\/a>. And to streamline your efforts, you\u2019ll also want to arm yourself with the right <a title=\"28 AWESOME Content Marketing Tools\" href=\"https:\/\/backlinko.com\/best-content-marketing-tools\" target=\"_blank\" rel=\"noopener\">content marketing tools<\/a>.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/content-distribution\" target=\"_blank\" rel=\"noopener\">6 Step Content Distribution Strategy (for Maximum Reach)<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on social media: Content distribution can help you reach a wider audience with each piece of content you create. Leading to more traffic, engagement, and even conversions for your business. Below, I\u2019ll walk you through the main [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8,52],"tags":[],"class_list":["post-11879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko","category-marketing-blogs"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/12\/aweber-newsletter-opens-RqIArs-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/12\/aweber-newsletter-opens-RqIArs-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11879"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/11880"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}