Need help analyzing your competition to find ways to outperform them?<\/p>\n
You\u2019ve come to the right place.<\/p>\n
Check out our list of the top competitor analysis tools for 2025.<\/p>\n
Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\nHow to Choose the Right Competitor Analysis Tool<\/a><\/li>Best Competitor Keyword Analysis Tools<\/a>1. Organic Research<\/a>What We Like<\/a><\/li>Pricing<\/a><\/li><\/ul><\/li>2. Keyword Gap<\/a>What We Like<\/a><\/li>Pricing<\/a><\/li><\/ul><\/li>3. Serpstat<\/a>What We Like<\/a><\/li>Pricing<\/a><\/li><\/ul><\/li><\/ul><\/li>Best Competitor Backlink Analysis Tools<\/a>4. Backlink Analytics<\/a>What We Like<\/a><\/li>Pricing<\/a><\/li><\/ul><\/li>5. Backlink Gap<\/a>What We Like<\/a><\/li>Pricing<\/a><\/li><\/ul><\/li>6. Site Explorer by Ahrefs<\/a>What We Like<\/a><\/li>Pricing<\/a><\/li><\/ul><\/li><\/ul><\/li>Top Competitor Content Analysis Tools<\/a>7. Domain Overview<\/a>What We Like<\/a><\/li>Pricing<\/a><\/li><\/ul><\/li>8. Similarweb<\/a>What We Like<\/a><\/li>Pricing<\/a><\/li><\/ul><\/li><\/ul><\/li>Top Paid Advertising Competitor Analysis Tools<\/a>9. Advertising Research<\/a>What We Like<\/a><\/li>Pricing<\/a><\/li><\/ul><\/li>10. SpyFu<\/a>What We Like<\/a><\/li>Pricing<\/a><\/li><\/ul><\/li>11. iSpionage<\/a>What We Like<\/a><\/li>Pricing<\/a><\/li><\/ul><\/li><\/ul><\/li>Top Social Media Competitor Analysis Tools<\/a>12. Social Tracker<\/a>What We Like<\/a><\/li>Pricing<\/a><\/li><\/ul><\/li>13. Brand24<\/a>What We Like<\/a><\/li>Pricing<\/a><\/li><\/ul><\/li>14. Mention<\/a>What We Like<\/a><\/li>Pricing<\/a><\/li><\/ul><\/li><\/ul><\/li>Streamline Your Competitive Analysis Process<\/a><\/li><\/ul><\/nav><\/div>\n<\/span>How to Choose the Right Competitor Analysis Tool<\/span><\/h2>\nWith so many competitive analysis tools<\/a> out there, how do you choose the right one for your needs?<\/p>\nConsider the following:<\/p>\n\nFeatures:<\/strong> Which aspects of your competitor\u2019s business are you looking to analyze? This will help you determine which features to look for.<\/li>\nEase of use:<\/strong> Any tool you decide on should be fairly intuitive to use. You don\u2019t want to waste your or your team\u2019s time on learning how to use a complicated tool.<\/li>\nCustomer support:<\/strong> Look for software solutions that offer speedy customer support across multiple channels. Ideally, you\u2019ll want to be able to reach a company\u2019s customer support by live chat, phone, or email.<\/li>\n<\/ul>\nUsually, competitor monitoring tools<\/a> focus on one aspect of competitor analysis (e.g., a social media competitor analysis). But there are also solutions like Semrush<\/a> that offer a suite of tools for analyzing your competition.<\/p>\nBelow, we\u2019ve organized our favorite tools by category.<\/p>\n<\/span>Best Competitor Keyword Analysis Tools<\/span><\/h2>\n<\/span>1. Organic Research<\/span><\/h3>\nSemrush\u2019s Organic Research<\/a> is one of the best SEO competitor analysis tools to find out which keywords your competitors\u2019 websites rank for. And how much traffic they could be generating through those keywords.<\/p>\nHere\u2019s how to get started with it:<\/p>\nEnter a competitor\u2019s domain in the search box, and the tool will generate a detailed report on your competitor\u2019s website.<\/p>\nThe \u201cPositions<\/strong>\u201d tab shows you all the keywords the entered website ranks for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can then filter the keywords by a variety of criteria, including search volume, keyword difficulty<\/a>, and more. To find ones that meet your criteria.<\/p>\nThere\u2019s also an option to export the keyword list to an Excel or .CSV file.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nOrganic Research allows you to see all the keywords competing websites rank for. Which provides you with plenty of data to improve your own organic search strategy.<\/p>\nIt also lets you filter keywords based on a number of criteria. To help you find only the most relevant keywords for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try Organic Research (with limited access) when you sign up for a free Semrush account.<\/p>\nAccess even more data with one of the paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>2. Keyword Gap<\/span><\/h3>\nKeyword Gap<\/a> (also from Semrush) is a competitor keyword analysis tool that lets you uncover keywords your competitors rank for but you don\u2019t. So you can find valuable terms you might be missing out on.<\/p>\nCompare your keyword profile against up to four competing websites. And review both organic and paid search keywords.<\/p>\nThe tool will generate a report comparing all the keywords the entered domains rank for.<\/p>\nIf you\u2019re doing SEO keyword research, filter the report to only show organic search keywords.<\/p>\n\n<\/div>\n<\/p><\/figure>\nTo see keywords your competitors rank for but your website doesn\u2019t, scroll down and select the \u201cMissing<\/strong>\u201d tab.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nThe \u201cTop Opportunities\u201d section shows a quick overview of the top keywords you should be targeting. Which can help you prioritize your SEO and content marketing efforts.<\/p>\n<\/span>Pricing<\/span><\/h4>\nKeyword Gap is a part of Semrush\u2019s suite of SEO tools, and you can try it out with a free plan.<\/p>\nMore functionality is available with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>3. Serpstat<\/span><\/h3>\nSerpstat<\/a>\u2019s competitor analysis tools help you find out who you\u2019re competing with in search engine results pages<\/a> (SERPs). And allows you to uncover the keywords competing websites rank for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can use it to see which keywords competing websites rank for but yours doesn\u2019t. And the platform has an option to set up position tracking for your competitors\u2019 keywords too.<\/p>\nSerpstat supports tracking and analysis for both organic and paid search keywords.<\/p>\n<\/span>What We Like<\/span><\/h4>\nSerpstat gives you the ability to compare competing websites and pages on a per-keyword basis. To help you understand what it takes to rank for a specific term.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can use Serpstat\u2019s free seven-day trial to test out the software.<\/p>\nIf you\u2019d like to continue using it after the trial period is over, you\u2019ll need to opt for one of the paid plans:<\/p>\n\nIndividual ($59\/month)<\/li>\nTeam ($119\/month)<\/li>\nAgency ($479\/month)<\/li>\n<\/ul>\n<\/span>Best Competitor Backlink Analysis Tools<\/span><\/h2>\n<\/span>4. Backlink Analytics<\/span><\/h3>\nSemrush\u2019s Backlink Analytics<\/a> lets you examine your competitors\u2019 backlink profiles in detail to see the number, type, and quality of backlinks for each competing website.<\/p>\nYou can even filter for new and lost backlinks. And find websites linking to competitors that might be willing to link to you as well.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nSemrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\nThe tool also lets you evaluate the quality of individual backlinks.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try the Backlink Analytics tool with a free account.<\/p>\nGet more access with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>5. Backlink Gap<\/span><\/h3>\nSemrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
With so many competitive analysis tools<\/a> out there, how do you choose the right one for your needs?<\/p>\nConsider the following:<\/p>\n\nFeatures:<\/strong> Which aspects of your competitor\u2019s business are you looking to analyze? This will help you determine which features to look for.<\/li>\nEase of use:<\/strong> Any tool you decide on should be fairly intuitive to use. You don\u2019t want to waste your or your team\u2019s time on learning how to use a complicated tool.<\/li>\nCustomer support:<\/strong> Look for software solutions that offer speedy customer support across multiple channels. Ideally, you\u2019ll want to be able to reach a company\u2019s customer support by live chat, phone, or email.<\/li>\n<\/ul>\nUsually, competitor monitoring tools<\/a> focus on one aspect of competitor analysis (e.g., a social media competitor analysis). But there are also solutions like Semrush<\/a> that offer a suite of tools for analyzing your competition.<\/p>\nBelow, we\u2019ve organized our favorite tools by category.<\/p>\n<\/span>Best Competitor Keyword Analysis Tools<\/span><\/h2>\n<\/span>1. Organic Research<\/span><\/h3>\nSemrush\u2019s Organic Research<\/a> is one of the best SEO competitor analysis tools to find out which keywords your competitors\u2019 websites rank for. And how much traffic they could be generating through those keywords.<\/p>\nHere\u2019s how to get started with it:<\/p>\nEnter a competitor\u2019s domain in the search box, and the tool will generate a detailed report on your competitor\u2019s website.<\/p>\nThe \u201cPositions<\/strong>\u201d tab shows you all the keywords the entered website ranks for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can then filter the keywords by a variety of criteria, including search volume, keyword difficulty<\/a>, and more. To find ones that meet your criteria.<\/p>\nThere\u2019s also an option to export the keyword list to an Excel or .CSV file.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nOrganic Research allows you to see all the keywords competing websites rank for. Which provides you with plenty of data to improve your own organic search strategy.<\/p>\nIt also lets you filter keywords based on a number of criteria. To help you find only the most relevant keywords for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try Organic Research (with limited access) when you sign up for a free Semrush account.<\/p>\nAccess even more data with one of the paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>2. Keyword Gap<\/span><\/h3>\nKeyword Gap<\/a> (also from Semrush) is a competitor keyword analysis tool that lets you uncover keywords your competitors rank for but you don\u2019t. So you can find valuable terms you might be missing out on.<\/p>\nCompare your keyword profile against up to four competing websites. And review both organic and paid search keywords.<\/p>\nThe tool will generate a report comparing all the keywords the entered domains rank for.<\/p>\nIf you\u2019re doing SEO keyword research, filter the report to only show organic search keywords.<\/p>\n\n<\/div>\n<\/p><\/figure>\nTo see keywords your competitors rank for but your website doesn\u2019t, scroll down and select the \u201cMissing<\/strong>\u201d tab.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nThe \u201cTop Opportunities\u201d section shows a quick overview of the top keywords you should be targeting. Which can help you prioritize your SEO and content marketing efforts.<\/p>\n<\/span>Pricing<\/span><\/h4>\nKeyword Gap is a part of Semrush\u2019s suite of SEO tools, and you can try it out with a free plan.<\/p>\nMore functionality is available with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>3. Serpstat<\/span><\/h3>\nSerpstat<\/a>\u2019s competitor analysis tools help you find out who you\u2019re competing with in search engine results pages<\/a> (SERPs). And allows you to uncover the keywords competing websites rank for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can use it to see which keywords competing websites rank for but yours doesn\u2019t. And the platform has an option to set up position tracking for your competitors\u2019 keywords too.<\/p>\nSerpstat supports tracking and analysis for both organic and paid search keywords.<\/p>\n<\/span>What We Like<\/span><\/h4>\nSerpstat gives you the ability to compare competing websites and pages on a per-keyword basis. To help you understand what it takes to rank for a specific term.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can use Serpstat\u2019s free seven-day trial to test out the software.<\/p>\nIf you\u2019d like to continue using it after the trial period is over, you\u2019ll need to opt for one of the paid plans:<\/p>\n\nIndividual ($59\/month)<\/li>\nTeam ($119\/month)<\/li>\nAgency ($479\/month)<\/li>\n<\/ul>\n<\/span>Best Competitor Backlink Analysis Tools<\/span><\/h2>\n<\/span>4. Backlink Analytics<\/span><\/h3>\nSemrush\u2019s Backlink Analytics<\/a> lets you examine your competitors\u2019 backlink profiles in detail to see the number, type, and quality of backlinks for each competing website.<\/p>\nYou can even filter for new and lost backlinks. And find websites linking to competitors that might be willing to link to you as well.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nSemrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\nThe tool also lets you evaluate the quality of individual backlinks.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try the Backlink Analytics tool with a free account.<\/p>\nGet more access with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>5. Backlink Gap<\/span><\/h3>\nSemrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
Consider the following:<\/p>\n
Usually, competitor monitoring tools<\/a> focus on one aspect of competitor analysis (e.g., a social media competitor analysis). But there are also solutions like Semrush<\/a> that offer a suite of tools for analyzing your competition.<\/p>\nBelow, we\u2019ve organized our favorite tools by category.<\/p>\n<\/span>Best Competitor Keyword Analysis Tools<\/span><\/h2>\n<\/span>1. Organic Research<\/span><\/h3>\nSemrush\u2019s Organic Research<\/a> is one of the best SEO competitor analysis tools to find out which keywords your competitors\u2019 websites rank for. And how much traffic they could be generating through those keywords.<\/p>\nHere\u2019s how to get started with it:<\/p>\nEnter a competitor\u2019s domain in the search box, and the tool will generate a detailed report on your competitor\u2019s website.<\/p>\nThe \u201cPositions<\/strong>\u201d tab shows you all the keywords the entered website ranks for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can then filter the keywords by a variety of criteria, including search volume, keyword difficulty<\/a>, and more. To find ones that meet your criteria.<\/p>\nThere\u2019s also an option to export the keyword list to an Excel or .CSV file.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nOrganic Research allows you to see all the keywords competing websites rank for. Which provides you with plenty of data to improve your own organic search strategy.<\/p>\nIt also lets you filter keywords based on a number of criteria. To help you find only the most relevant keywords for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try Organic Research (with limited access) when you sign up for a free Semrush account.<\/p>\nAccess even more data with one of the paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>2. Keyword Gap<\/span><\/h3>\nKeyword Gap<\/a> (also from Semrush) is a competitor keyword analysis tool that lets you uncover keywords your competitors rank for but you don\u2019t. So you can find valuable terms you might be missing out on.<\/p>\nCompare your keyword profile against up to four competing websites. And review both organic and paid search keywords.<\/p>\nThe tool will generate a report comparing all the keywords the entered domains rank for.<\/p>\nIf you\u2019re doing SEO keyword research, filter the report to only show organic search keywords.<\/p>\n\n<\/div>\n<\/p><\/figure>\nTo see keywords your competitors rank for but your website doesn\u2019t, scroll down and select the \u201cMissing<\/strong>\u201d tab.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nThe \u201cTop Opportunities\u201d section shows a quick overview of the top keywords you should be targeting. Which can help you prioritize your SEO and content marketing efforts.<\/p>\n<\/span>Pricing<\/span><\/h4>\nKeyword Gap is a part of Semrush\u2019s suite of SEO tools, and you can try it out with a free plan.<\/p>\nMore functionality is available with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>3. Serpstat<\/span><\/h3>\nSerpstat<\/a>\u2019s competitor analysis tools help you find out who you\u2019re competing with in search engine results pages<\/a> (SERPs). And allows you to uncover the keywords competing websites rank for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can use it to see which keywords competing websites rank for but yours doesn\u2019t. And the platform has an option to set up position tracking for your competitors\u2019 keywords too.<\/p>\nSerpstat supports tracking and analysis for both organic and paid search keywords.<\/p>\n<\/span>What We Like<\/span><\/h4>\nSerpstat gives you the ability to compare competing websites and pages on a per-keyword basis. To help you understand what it takes to rank for a specific term.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can use Serpstat\u2019s free seven-day trial to test out the software.<\/p>\nIf you\u2019d like to continue using it after the trial period is over, you\u2019ll need to opt for one of the paid plans:<\/p>\n\nIndividual ($59\/month)<\/li>\nTeam ($119\/month)<\/li>\nAgency ($479\/month)<\/li>\n<\/ul>\n<\/span>Best Competitor Backlink Analysis Tools<\/span><\/h2>\n<\/span>4. Backlink Analytics<\/span><\/h3>\nSemrush\u2019s Backlink Analytics<\/a> lets you examine your competitors\u2019 backlink profiles in detail to see the number, type, and quality of backlinks for each competing website.<\/p>\nYou can even filter for new and lost backlinks. And find websites linking to competitors that might be willing to link to you as well.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nSemrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\nThe tool also lets you evaluate the quality of individual backlinks.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try the Backlink Analytics tool with a free account.<\/p>\nGet more access with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>5. Backlink Gap<\/span><\/h3>\nSemrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
Below, we\u2019ve organized our favorite tools by category.<\/p>\n
Semrush\u2019s Organic Research<\/a> is one of the best SEO competitor analysis tools to find out which keywords your competitors\u2019 websites rank for. And how much traffic they could be generating through those keywords.<\/p>\nHere\u2019s how to get started with it:<\/p>\nEnter a competitor\u2019s domain in the search box, and the tool will generate a detailed report on your competitor\u2019s website.<\/p>\nThe \u201cPositions<\/strong>\u201d tab shows you all the keywords the entered website ranks for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can then filter the keywords by a variety of criteria, including search volume, keyword difficulty<\/a>, and more. To find ones that meet your criteria.<\/p>\nThere\u2019s also an option to export the keyword list to an Excel or .CSV file.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nOrganic Research allows you to see all the keywords competing websites rank for. Which provides you with plenty of data to improve your own organic search strategy.<\/p>\nIt also lets you filter keywords based on a number of criteria. To help you find only the most relevant keywords for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try Organic Research (with limited access) when you sign up for a free Semrush account.<\/p>\nAccess even more data with one of the paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>2. Keyword Gap<\/span><\/h3>\nKeyword Gap<\/a> (also from Semrush) is a competitor keyword analysis tool that lets you uncover keywords your competitors rank for but you don\u2019t. So you can find valuable terms you might be missing out on.<\/p>\nCompare your keyword profile against up to four competing websites. And review both organic and paid search keywords.<\/p>\nThe tool will generate a report comparing all the keywords the entered domains rank for.<\/p>\nIf you\u2019re doing SEO keyword research, filter the report to only show organic search keywords.<\/p>\n\n<\/div>\n<\/p><\/figure>\nTo see keywords your competitors rank for but your website doesn\u2019t, scroll down and select the \u201cMissing<\/strong>\u201d tab.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nThe \u201cTop Opportunities\u201d section shows a quick overview of the top keywords you should be targeting. Which can help you prioritize your SEO and content marketing efforts.<\/p>\n<\/span>Pricing<\/span><\/h4>\nKeyword Gap is a part of Semrush\u2019s suite of SEO tools, and you can try it out with a free plan.<\/p>\nMore functionality is available with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>3. Serpstat<\/span><\/h3>\nSerpstat<\/a>\u2019s competitor analysis tools help you find out who you\u2019re competing with in search engine results pages<\/a> (SERPs). And allows you to uncover the keywords competing websites rank for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can use it to see which keywords competing websites rank for but yours doesn\u2019t. And the platform has an option to set up position tracking for your competitors\u2019 keywords too.<\/p>\nSerpstat supports tracking and analysis for both organic and paid search keywords.<\/p>\n<\/span>What We Like<\/span><\/h4>\nSerpstat gives you the ability to compare competing websites and pages on a per-keyword basis. To help you understand what it takes to rank for a specific term.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can use Serpstat\u2019s free seven-day trial to test out the software.<\/p>\nIf you\u2019d like to continue using it after the trial period is over, you\u2019ll need to opt for one of the paid plans:<\/p>\n\nIndividual ($59\/month)<\/li>\nTeam ($119\/month)<\/li>\nAgency ($479\/month)<\/li>\n<\/ul>\n<\/span>Best Competitor Backlink Analysis Tools<\/span><\/h2>\n<\/span>4. Backlink Analytics<\/span><\/h3>\nSemrush\u2019s Backlink Analytics<\/a> lets you examine your competitors\u2019 backlink profiles in detail to see the number, type, and quality of backlinks for each competing website.<\/p>\nYou can even filter for new and lost backlinks. And find websites linking to competitors that might be willing to link to you as well.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nSemrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\nThe tool also lets you evaluate the quality of individual backlinks.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try the Backlink Analytics tool with a free account.<\/p>\nGet more access with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>5. Backlink Gap<\/span><\/h3>\nSemrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
Here\u2019s how to get started with it:<\/p>\n
Enter a competitor\u2019s domain in the search box, and the tool will generate a detailed report on your competitor\u2019s website.<\/p>\n
The \u201cPositions<\/strong>\u201d tab shows you all the keywords the entered website ranks for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can then filter the keywords by a variety of criteria, including search volume, keyword difficulty<\/a>, and more. To find ones that meet your criteria.<\/p>\nThere\u2019s also an option to export the keyword list to an Excel or .CSV file.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nOrganic Research allows you to see all the keywords competing websites rank for. Which provides you with plenty of data to improve your own organic search strategy.<\/p>\nIt also lets you filter keywords based on a number of criteria. To help you find only the most relevant keywords for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try Organic Research (with limited access) when you sign up for a free Semrush account.<\/p>\nAccess even more data with one of the paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>2. Keyword Gap<\/span><\/h3>\nKeyword Gap<\/a> (also from Semrush) is a competitor keyword analysis tool that lets you uncover keywords your competitors rank for but you don\u2019t. So you can find valuable terms you might be missing out on.<\/p>\nCompare your keyword profile against up to four competing websites. And review both organic and paid search keywords.<\/p>\nThe tool will generate a report comparing all the keywords the entered domains rank for.<\/p>\nIf you\u2019re doing SEO keyword research, filter the report to only show organic search keywords.<\/p>\n\n<\/div>\n<\/p><\/figure>\nTo see keywords your competitors rank for but your website doesn\u2019t, scroll down and select the \u201cMissing<\/strong>\u201d tab.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nThe \u201cTop Opportunities\u201d section shows a quick overview of the top keywords you should be targeting. Which can help you prioritize your SEO and content marketing efforts.<\/p>\n<\/span>Pricing<\/span><\/h4>\nKeyword Gap is a part of Semrush\u2019s suite of SEO tools, and you can try it out with a free plan.<\/p>\nMore functionality is available with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>3. Serpstat<\/span><\/h3>\nSerpstat<\/a>\u2019s competitor analysis tools help you find out who you\u2019re competing with in search engine results pages<\/a> (SERPs). And allows you to uncover the keywords competing websites rank for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can use it to see which keywords competing websites rank for but yours doesn\u2019t. And the platform has an option to set up position tracking for your competitors\u2019 keywords too.<\/p>\nSerpstat supports tracking and analysis for both organic and paid search keywords.<\/p>\n<\/span>What We Like<\/span><\/h4>\nSerpstat gives you the ability to compare competing websites and pages on a per-keyword basis. To help you understand what it takes to rank for a specific term.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can use Serpstat\u2019s free seven-day trial to test out the software.<\/p>\nIf you\u2019d like to continue using it after the trial period is over, you\u2019ll need to opt for one of the paid plans:<\/p>\n\nIndividual ($59\/month)<\/li>\nTeam ($119\/month)<\/li>\nAgency ($479\/month)<\/li>\n<\/ul>\n<\/span>Best Competitor Backlink Analysis Tools<\/span><\/h2>\n<\/span>4. Backlink Analytics<\/span><\/h3>\nSemrush\u2019s Backlink Analytics<\/a> lets you examine your competitors\u2019 backlink profiles in detail to see the number, type, and quality of backlinks for each competing website.<\/p>\nYou can even filter for new and lost backlinks. And find websites linking to competitors that might be willing to link to you as well.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nSemrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\nThe tool also lets you evaluate the quality of individual backlinks.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try the Backlink Analytics tool with a free account.<\/p>\nGet more access with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>5. Backlink Gap<\/span><\/h3>\nSemrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
<\/p><\/figure>\n
You can then filter the keywords by a variety of criteria, including search volume, keyword difficulty<\/a>, and more. To find ones that meet your criteria.<\/p>\nThere\u2019s also an option to export the keyword list to an Excel or .CSV file.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nOrganic Research allows you to see all the keywords competing websites rank for. Which provides you with plenty of data to improve your own organic search strategy.<\/p>\nIt also lets you filter keywords based on a number of criteria. To help you find only the most relevant keywords for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try Organic Research (with limited access) when you sign up for a free Semrush account.<\/p>\nAccess even more data with one of the paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>2. Keyword Gap<\/span><\/h3>\nKeyword Gap<\/a> (also from Semrush) is a competitor keyword analysis tool that lets you uncover keywords your competitors rank for but you don\u2019t. So you can find valuable terms you might be missing out on.<\/p>\nCompare your keyword profile against up to four competing websites. And review both organic and paid search keywords.<\/p>\nThe tool will generate a report comparing all the keywords the entered domains rank for.<\/p>\nIf you\u2019re doing SEO keyword research, filter the report to only show organic search keywords.<\/p>\n\n<\/div>\n<\/p><\/figure>\nTo see keywords your competitors rank for but your website doesn\u2019t, scroll down and select the \u201cMissing<\/strong>\u201d tab.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nThe \u201cTop Opportunities\u201d section shows a quick overview of the top keywords you should be targeting. Which can help you prioritize your SEO and content marketing efforts.<\/p>\n<\/span>Pricing<\/span><\/h4>\nKeyword Gap is a part of Semrush\u2019s suite of SEO tools, and you can try it out with a free plan.<\/p>\nMore functionality is available with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>3. Serpstat<\/span><\/h3>\nSerpstat<\/a>\u2019s competitor analysis tools help you find out who you\u2019re competing with in search engine results pages<\/a> (SERPs). And allows you to uncover the keywords competing websites rank for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can use it to see which keywords competing websites rank for but yours doesn\u2019t. And the platform has an option to set up position tracking for your competitors\u2019 keywords too.<\/p>\nSerpstat supports tracking and analysis for both organic and paid search keywords.<\/p>\n<\/span>What We Like<\/span><\/h4>\nSerpstat gives you the ability to compare competing websites and pages on a per-keyword basis. To help you understand what it takes to rank for a specific term.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can use Serpstat\u2019s free seven-day trial to test out the software.<\/p>\nIf you\u2019d like to continue using it after the trial period is over, you\u2019ll need to opt for one of the paid plans:<\/p>\n\nIndividual ($59\/month)<\/li>\nTeam ($119\/month)<\/li>\nAgency ($479\/month)<\/li>\n<\/ul>\n<\/span>Best Competitor Backlink Analysis Tools<\/span><\/h2>\n<\/span>4. Backlink Analytics<\/span><\/h3>\nSemrush\u2019s Backlink Analytics<\/a> lets you examine your competitors\u2019 backlink profiles in detail to see the number, type, and quality of backlinks for each competing website.<\/p>\nYou can even filter for new and lost backlinks. And find websites linking to competitors that might be willing to link to you as well.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nSemrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\nThe tool also lets you evaluate the quality of individual backlinks.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try the Backlink Analytics tool with a free account.<\/p>\nGet more access with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>5. Backlink Gap<\/span><\/h3>\nSemrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
There\u2019s also an option to export the keyword list to an Excel or .CSV file.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nOrganic Research allows you to see all the keywords competing websites rank for. Which provides you with plenty of data to improve your own organic search strategy.<\/p>\nIt also lets you filter keywords based on a number of criteria. To help you find only the most relevant keywords for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try Organic Research (with limited access) when you sign up for a free Semrush account.<\/p>\nAccess even more data with one of the paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>2. Keyword Gap<\/span><\/h3>\nKeyword Gap<\/a> (also from Semrush) is a competitor keyword analysis tool that lets you uncover keywords your competitors rank for but you don\u2019t. So you can find valuable terms you might be missing out on.<\/p>\nCompare your keyword profile against up to four competing websites. And review both organic and paid search keywords.<\/p>\nThe tool will generate a report comparing all the keywords the entered domains rank for.<\/p>\nIf you\u2019re doing SEO keyword research, filter the report to only show organic search keywords.<\/p>\n\n<\/div>\n<\/p><\/figure>\nTo see keywords your competitors rank for but your website doesn\u2019t, scroll down and select the \u201cMissing<\/strong>\u201d tab.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nThe \u201cTop Opportunities\u201d section shows a quick overview of the top keywords you should be targeting. Which can help you prioritize your SEO and content marketing efforts.<\/p>\n<\/span>Pricing<\/span><\/h4>\nKeyword Gap is a part of Semrush\u2019s suite of SEO tools, and you can try it out with a free plan.<\/p>\nMore functionality is available with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>3. Serpstat<\/span><\/h3>\nSerpstat<\/a>\u2019s competitor analysis tools help you find out who you\u2019re competing with in search engine results pages<\/a> (SERPs). And allows you to uncover the keywords competing websites rank for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can use it to see which keywords competing websites rank for but yours doesn\u2019t. And the platform has an option to set up position tracking for your competitors\u2019 keywords too.<\/p>\nSerpstat supports tracking and analysis for both organic and paid search keywords.<\/p>\n<\/span>What We Like<\/span><\/h4>\nSerpstat gives you the ability to compare competing websites and pages on a per-keyword basis. To help you understand what it takes to rank for a specific term.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can use Serpstat\u2019s free seven-day trial to test out the software.<\/p>\nIf you\u2019d like to continue using it after the trial period is over, you\u2019ll need to opt for one of the paid plans:<\/p>\n\nIndividual ($59\/month)<\/li>\nTeam ($119\/month)<\/li>\nAgency ($479\/month)<\/li>\n<\/ul>\n<\/span>Best Competitor Backlink Analysis Tools<\/span><\/h2>\n<\/span>4. Backlink Analytics<\/span><\/h3>\nSemrush\u2019s Backlink Analytics<\/a> lets you examine your competitors\u2019 backlink profiles in detail to see the number, type, and quality of backlinks for each competing website.<\/p>\nYou can even filter for new and lost backlinks. And find websites linking to competitors that might be willing to link to you as well.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nSemrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\nThe tool also lets you evaluate the quality of individual backlinks.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try the Backlink Analytics tool with a free account.<\/p>\nGet more access with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>5. Backlink Gap<\/span><\/h3>\nSemrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
Organic Research allows you to see all the keywords competing websites rank for. Which provides you with plenty of data to improve your own organic search strategy.<\/p>\n
It also lets you filter keywords based on a number of criteria. To help you find only the most relevant keywords for your website.<\/p>\n
You can try Organic Research (with limited access) when you sign up for a free Semrush account.<\/p>\n
Access even more data with one of the paid plans:<\/p>\n
Keyword Gap<\/a> (also from Semrush) is a competitor keyword analysis tool that lets you uncover keywords your competitors rank for but you don\u2019t. So you can find valuable terms you might be missing out on.<\/p>\nCompare your keyword profile against up to four competing websites. And review both organic and paid search keywords.<\/p>\nThe tool will generate a report comparing all the keywords the entered domains rank for.<\/p>\nIf you\u2019re doing SEO keyword research, filter the report to only show organic search keywords.<\/p>\n\n<\/div>\n<\/p><\/figure>\nTo see keywords your competitors rank for but your website doesn\u2019t, scroll down and select the \u201cMissing<\/strong>\u201d tab.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nThe \u201cTop Opportunities\u201d section shows a quick overview of the top keywords you should be targeting. Which can help you prioritize your SEO and content marketing efforts.<\/p>\n<\/span>Pricing<\/span><\/h4>\nKeyword Gap is a part of Semrush\u2019s suite of SEO tools, and you can try it out with a free plan.<\/p>\nMore functionality is available with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>3. Serpstat<\/span><\/h3>\nSerpstat<\/a>\u2019s competitor analysis tools help you find out who you\u2019re competing with in search engine results pages<\/a> (SERPs). And allows you to uncover the keywords competing websites rank for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can use it to see which keywords competing websites rank for but yours doesn\u2019t. And the platform has an option to set up position tracking for your competitors\u2019 keywords too.<\/p>\nSerpstat supports tracking and analysis for both organic and paid search keywords.<\/p>\n<\/span>What We Like<\/span><\/h4>\nSerpstat gives you the ability to compare competing websites and pages on a per-keyword basis. To help you understand what it takes to rank for a specific term.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can use Serpstat\u2019s free seven-day trial to test out the software.<\/p>\nIf you\u2019d like to continue using it after the trial period is over, you\u2019ll need to opt for one of the paid plans:<\/p>\n\nIndividual ($59\/month)<\/li>\nTeam ($119\/month)<\/li>\nAgency ($479\/month)<\/li>\n<\/ul>\n<\/span>Best Competitor Backlink Analysis Tools<\/span><\/h2>\n<\/span>4. Backlink Analytics<\/span><\/h3>\nSemrush\u2019s Backlink Analytics<\/a> lets you examine your competitors\u2019 backlink profiles in detail to see the number, type, and quality of backlinks for each competing website.<\/p>\nYou can even filter for new and lost backlinks. And find websites linking to competitors that might be willing to link to you as well.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nSemrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\nThe tool also lets you evaluate the quality of individual backlinks.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try the Backlink Analytics tool with a free account.<\/p>\nGet more access with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>5. Backlink Gap<\/span><\/h3>\nSemrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
Compare your keyword profile against up to four competing websites. And review both organic and paid search keywords.<\/p>\n
The tool will generate a report comparing all the keywords the entered domains rank for.<\/p>\n
If you\u2019re doing SEO keyword research, filter the report to only show organic search keywords.<\/p>\n\n<\/div>\n<\/p><\/figure>\nTo see keywords your competitors rank for but your website doesn\u2019t, scroll down and select the \u201cMissing<\/strong>\u201d tab.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nThe \u201cTop Opportunities\u201d section shows a quick overview of the top keywords you should be targeting. Which can help you prioritize your SEO and content marketing efforts.<\/p>\n<\/span>Pricing<\/span><\/h4>\nKeyword Gap is a part of Semrush\u2019s suite of SEO tools, and you can try it out with a free plan.<\/p>\nMore functionality is available with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>3. Serpstat<\/span><\/h3>\nSerpstat<\/a>\u2019s competitor analysis tools help you find out who you\u2019re competing with in search engine results pages<\/a> (SERPs). And allows you to uncover the keywords competing websites rank for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can use it to see which keywords competing websites rank for but yours doesn\u2019t. And the platform has an option to set up position tracking for your competitors\u2019 keywords too.<\/p>\nSerpstat supports tracking and analysis for both organic and paid search keywords.<\/p>\n<\/span>What We Like<\/span><\/h4>\nSerpstat gives you the ability to compare competing websites and pages on a per-keyword basis. To help you understand what it takes to rank for a specific term.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can use Serpstat\u2019s free seven-day trial to test out the software.<\/p>\nIf you\u2019d like to continue using it after the trial period is over, you\u2019ll need to opt for one of the paid plans:<\/p>\n\nIndividual ($59\/month)<\/li>\nTeam ($119\/month)<\/li>\nAgency ($479\/month)<\/li>\n<\/ul>\n<\/span>Best Competitor Backlink Analysis Tools<\/span><\/h2>\n<\/span>4. Backlink Analytics<\/span><\/h3>\nSemrush\u2019s Backlink Analytics<\/a> lets you examine your competitors\u2019 backlink profiles in detail to see the number, type, and quality of backlinks for each competing website.<\/p>\nYou can even filter for new and lost backlinks. And find websites linking to competitors that might be willing to link to you as well.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nSemrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\nThe tool also lets you evaluate the quality of individual backlinks.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try the Backlink Analytics tool with a free account.<\/p>\nGet more access with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>5. Backlink Gap<\/span><\/h3>\nSemrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
To see keywords your competitors rank for but your website doesn\u2019t, scroll down and select the \u201cMissing<\/strong>\u201d tab.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nThe \u201cTop Opportunities\u201d section shows a quick overview of the top keywords you should be targeting. Which can help you prioritize your SEO and content marketing efforts.<\/p>\n<\/span>Pricing<\/span><\/h4>\nKeyword Gap is a part of Semrush\u2019s suite of SEO tools, and you can try it out with a free plan.<\/p>\nMore functionality is available with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>3. Serpstat<\/span><\/h3>\nSerpstat<\/a>\u2019s competitor analysis tools help you find out who you\u2019re competing with in search engine results pages<\/a> (SERPs). And allows you to uncover the keywords competing websites rank for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can use it to see which keywords competing websites rank for but yours doesn\u2019t. And the platform has an option to set up position tracking for your competitors\u2019 keywords too.<\/p>\nSerpstat supports tracking and analysis for both organic and paid search keywords.<\/p>\n<\/span>What We Like<\/span><\/h4>\nSerpstat gives you the ability to compare competing websites and pages on a per-keyword basis. To help you understand what it takes to rank for a specific term.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can use Serpstat\u2019s free seven-day trial to test out the software.<\/p>\nIf you\u2019d like to continue using it after the trial period is over, you\u2019ll need to opt for one of the paid plans:<\/p>\n\nIndividual ($59\/month)<\/li>\nTeam ($119\/month)<\/li>\nAgency ($479\/month)<\/li>\n<\/ul>\n<\/span>Best Competitor Backlink Analysis Tools<\/span><\/h2>\n<\/span>4. Backlink Analytics<\/span><\/h3>\nSemrush\u2019s Backlink Analytics<\/a> lets you examine your competitors\u2019 backlink profiles in detail to see the number, type, and quality of backlinks for each competing website.<\/p>\nYou can even filter for new and lost backlinks. And find websites linking to competitors that might be willing to link to you as well.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nSemrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\nThe tool also lets you evaluate the quality of individual backlinks.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try the Backlink Analytics tool with a free account.<\/p>\nGet more access with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>5. Backlink Gap<\/span><\/h3>\nSemrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
The \u201cTop Opportunities\u201d section shows a quick overview of the top keywords you should be targeting. Which can help you prioritize your SEO and content marketing efforts.<\/p>\n
Keyword Gap is a part of Semrush\u2019s suite of SEO tools, and you can try it out with a free plan.<\/p>\n
More functionality is available with a paid plan:<\/p>\n
Serpstat<\/a>\u2019s competitor analysis tools help you find out who you\u2019re competing with in search engine results pages<\/a> (SERPs). And allows you to uncover the keywords competing websites rank for.<\/p>\n\n<\/div>\n<\/p><\/figure>\nYou can use it to see which keywords competing websites rank for but yours doesn\u2019t. And the platform has an option to set up position tracking for your competitors\u2019 keywords too.<\/p>\nSerpstat supports tracking and analysis for both organic and paid search keywords.<\/p>\n<\/span>What We Like<\/span><\/h4>\nSerpstat gives you the ability to compare competing websites and pages on a per-keyword basis. To help you understand what it takes to rank for a specific term.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can use Serpstat\u2019s free seven-day trial to test out the software.<\/p>\nIf you\u2019d like to continue using it after the trial period is over, you\u2019ll need to opt for one of the paid plans:<\/p>\n\nIndividual ($59\/month)<\/li>\nTeam ($119\/month)<\/li>\nAgency ($479\/month)<\/li>\n<\/ul>\n<\/span>Best Competitor Backlink Analysis Tools<\/span><\/h2>\n<\/span>4. Backlink Analytics<\/span><\/h3>\nSemrush\u2019s Backlink Analytics<\/a> lets you examine your competitors\u2019 backlink profiles in detail to see the number, type, and quality of backlinks for each competing website.<\/p>\nYou can even filter for new and lost backlinks. And find websites linking to competitors that might be willing to link to you as well.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nSemrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\nThe tool also lets you evaluate the quality of individual backlinks.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try the Backlink Analytics tool with a free account.<\/p>\nGet more access with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>5. Backlink Gap<\/span><\/h3>\nSemrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
You can use it to see which keywords competing websites rank for but yours doesn\u2019t. And the platform has an option to set up position tracking for your competitors\u2019 keywords too.<\/p>\n
Serpstat supports tracking and analysis for both organic and paid search keywords.<\/p>\n
Serpstat gives you the ability to compare competing websites and pages on a per-keyword basis. To help you understand what it takes to rank for a specific term.<\/p>\n
You can use Serpstat\u2019s free seven-day trial to test out the software.<\/p>\n
If you\u2019d like to continue using it after the trial period is over, you\u2019ll need to opt for one of the paid plans:<\/p>\n
Semrush\u2019s Backlink Analytics<\/a> lets you examine your competitors\u2019 backlink profiles in detail to see the number, type, and quality of backlinks for each competing website.<\/p>\nYou can even filter for new and lost backlinks. And find websites linking to competitors that might be willing to link to you as well.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nSemrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\nThe tool also lets you evaluate the quality of individual backlinks.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try the Backlink Analytics tool with a free account.<\/p>\nGet more access with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>5. Backlink Gap<\/span><\/h3>\nSemrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
You can even filter for new and lost backlinks. And find websites linking to competitors that might be willing to link to you as well.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nSemrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\nThe tool also lets you evaluate the quality of individual backlinks.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try the Backlink Analytics tool with a free account.<\/p>\nGet more access with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>5. Backlink Gap<\/span><\/h3>\nSemrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
Semrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\nThe tool also lets you evaluate the quality of individual backlinks.<\/p>\n<\/span>Pricing<\/span><\/h4>\nYou can try the Backlink Analytics tool with a free account.<\/p>\nGet more access with a paid plan:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>5. Backlink Gap<\/span><\/h3>\nSemrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
The tool also lets you evaluate the quality of individual backlinks.<\/p>\n
You can try the Backlink Analytics tool with a free account.<\/p>\n
Get more access with a paid plan:<\/p>\n
Semrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\nAfter you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
After you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n\n<\/div>\n<\/p><\/figure>\n<\/span>What We Like<\/span><\/h4>\nBacklink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n<\/span>Pricing<\/span><\/h4>\nA limited version of Backlink Gap is available for free.<\/p>\nTo unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n\nPro ($139.95\/month)<\/li>\nGuru ($249.95\/month)<\/li>\nBusiness ($499.95\/month)<\/li>\n<\/ul>\n<\/span>6. Site Explorer by Ahrefs<\/span><\/h3>\nAhrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
Backlink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n
A limited version of Backlink Gap is available for free.<\/p>\n
To unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n
Ahrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\nAnd you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
And you can analyze a subdomain or a specific URL.<\/p>\n\n<\/div>\n<\/p><\/figure>\nThere are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n<\/span>What We Like<\/span><\/h4>\n
There are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n