{"id":11941,"date":"2024-12-23T15:46:54","date_gmt":"2024-12-23T15:46:54","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/"},"modified":"2024-12-23T15:46:54","modified_gmt":"2024-12-23T15:46:54","slug":"seo-for-manufacturers-definition-benefits-and-top-tactics","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/","title":{"rendered":"SEO for Manufacturers: Definition, Benefits, and Top Tactics"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#What_Is_Manufacturing_SEO\" >What Is Manufacturing SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#Why_Is_SEO_Important_for_Manufacturers\" >Why Is SEO Important for Manufacturers?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#Increases_Visibility\" >Increases Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#Enhances_Brand_Authority\" >Enhances Brand Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#Keeps_Marketing_Costs_Low\" >Keeps Marketing Costs Low<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#SEO_for_Manufacturers_9_Best_Practices\" >SEO for Manufacturers: 9 Best Practices<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#1_Perform_Keyword_Research\" >1. Perform Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#2_Understand_Search_Intent\" >2. Understand Search Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#3_Create_Useful_Content\" >3. Create Useful Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#4_Apply_On-Page_SEO\" >4. Apply On-Page SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#Title_Tags\" >Title Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#Meta_Descriptions\" >Meta Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#Heading_Tags\" >Heading Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#URL_Slug\" >URL Slug<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#Internal_Links\" >Internal Links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#5_Ensure_Your_Site_Is_Crawlable\" >5. Ensure Your Site Is Crawlable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#6_Make_Your_Site_Mobile-Friendly\" >6. Make Your Site Mobile-Friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#7_Earn_Backlinks_from_Reputable_Sites\" >7. Earn Backlinks from Reputable Sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#8_Increase_Local_Visibility\" >8. Increase Local Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#9_Track_Your_Progress\" >9. Track Your Progress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/seo-for-manufacturers-definition-benefits-and-top-tactics\/#Improve_Your_Manufacturing_Websites_SEO\" >Improve Your Manufacturing Website\u2019s SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Manufacturing_SEO\"><\/span>What Is Manufacturing SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. This can help it rank (appear high in search results) for keywords related to your company.<\/p>\n<p>For example, your target keywords might include \u201cplastic manufacturers,\u201d manufacturing services,\u201d or \u201cclothing manufacturer.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"serp-results-for-clothing-manufacturers\" data-aspect-ratio=\"0.76285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/serp-results-for-clothing-manufacturers.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>When people see your listing in organic (unpaid) search results, they may click through to your website. This can increase traffic that might turn into leads and sales.<\/p>\n<p>Manufacturing companies can handle SEO in-house. Or work with an <a title=\"Agency Partners platform | Semrush\" href=\"https:\/\/www.semrush.com\/agencies\/\" target=\"_blank\" rel=\"noopener\">agency partner<\/a> to develop an SEO plan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_SEO_Important_for_Manufacturers\"><\/span>Why Is SEO Important for Manufacturers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search engine optimization (<a title=\"What is SEO? Search Engine Optimization In Plain English\" href=\"https:\/\/backlinko.com\/hub\/seo\/what-is-seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a>) is an effective way to drive website traffic that can translate into leads and sales.<\/p>\n<p>Here are some of the primary benefits of SEO for industrial manufacturing companies:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increases_Visibility\"><\/span>Increases Visibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When your webpages rank near the top of search engine results pages (SERPs), more prospects notice your business. Especially if you appear enticing features like <a title=\"Rich Snippets: A Complete Beginner&#039;s Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/snippets\" target=\"_blank\" rel=\"noopener\">rich snippets<\/a> or People Also Ask (PAA).<\/p>\n<p>For example, when you search \u201chow much does it cost to manufacture clothing,\u201d Seam Apparel appears in both the top result and the People Also Ask section.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"top-serp-result-and-featured-snippet-on-serp\" data-aspect-ratio=\"0.98428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/top-serp-result-and-featured-snippet-on-serp.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>By creating and implementing a dedicated manufacturer SEO strategy, your webpages can show up for more <a title=\"Search Terms: What They Are and How to Use Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-terms\" target=\"_blank\" rel=\"noopener\">search terms<\/a> that are relevant to your industry.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Enhances_Brand_Authority\"><\/span>Enhances Brand Authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating SEO content that answers common questions about manufacturing topics can establish your brand as an industry authority.<\/p>\n<p>And not just in the eyes of searchers.<\/p>\n<p>Google values content that\u2019s high quality and created by trusted experts. This is why Google\u2019s Search Quality Raters use Experience, Expertise, Authoritativeness, and Trustworthiness (<a title=\"Google E-E-A-T: How to Create People-First Content (+ Free Audit)\" href=\"https:\/\/backlinko.com\/google-e-e-a-t\" target=\"_blank\" rel=\"noopener\">E-E-A-T<\/a>) signals when evaluating websites that show in search results.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Experience, Expertise, Authoritativeness, and Trustworthiness\" alt=\"Experience, Expertise, Authoritativeness, and Trustworthiness\" data-aspect-ratio=\"0.73285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/trust.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Keeps_Marketing_Costs_Low\"><\/span>Keeps Marketing Costs Low<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unlike paid ads, clicks on organic search results are free. This is why SEO is one of the most affordable and accessible digital marketing tactics available.<\/p>\n<p>Your manufacturing business might very well use both paid and organic marketing channels\u2014and to great effect.<\/p>\n<p>But earning more leads organically can lower <a title=\"Customer Acquisition: How to Win New Customers\" href=\"https:\/\/www.semrush.com\/blog\/customer-acquisition-guide\/\" target=\"_blank\" rel=\"noopener\">customer acquisition<\/a> costs in the long term. And it can increase your return on investment (ROI).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_for_Manufacturers_9_Best_Practices\"><\/span>SEO for Manufacturers: 9 Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s an overview of SEO techniques to help you optimize your manufacturing website:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Perform_Keyword_Research\"><\/span>1. Perform Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Free Keyword Research Tool by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/keyword\" target=\"_blank\" rel=\"noopener\">Keyword research<\/a> involves identifying relevant search terms that your target audience uses to search for products or services like yours.<\/p>\n<p>Keywords can range from exact references to what you offer (\u201cfurniture manufacturer\u201d) to questions that searchers may have when considering manufacturing services (\u201ccost of manufacturing a [product]\u201d).<\/p>\n<p>Ideally, you should optimize every page on your website for a unique keyword (including relevant variations of that keyword). This way, you maximize the number of relevant keywords your site can rank for.<\/p>\n<p>For example, O\u2019Neal Manufacturing Services has a separate webpage for each of its manufacturing capabilities.<\/p>\n<p>Each page provides an opportunity to target a different keyword. Like \u201csteel fabrication\u201d and \u201claser cutting\u201d:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"targeting-multiple-keywords-on-website\" data-aspect-ratio=\"0.68571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/targeting-multiple-keywords-on-website.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>To find relevant terms to target, you can use a tool like Semrush\u2019s <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a>.<\/p>\n<p>Start by typing in a term related to your business, selecting your target country, and clicking \u201c<strong>Search<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"keyword-magic-tool-search\" data-aspect-ratio=\"0.39857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-magic-tool-search.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>You\u2019ll see a table of keywords related to your seed keyword.<\/p>\n<p>When choosing keywords, pay attention to the following columns:<\/p>\n<ul>\n<li><strong>Volume:<\/strong> The average number of searches the keyword gets each month. Ranking for keywords with higher search volumes can mean more eyes on your content.<\/li>\n<li><strong><a title=\"The FREE Keyword Difficulty Checker (+ Guide) by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/keyword-difficulty-checker\" target=\"_blank\" rel=\"noopener\">Keyword difficulty<\/a> (KD %):<\/strong> How competitive a keyword is to rank for. The higher the number in this column, the more challenging the keyword is to rank for.<\/li>\n<li><strong><a title=\"Search Intent and SEO: A Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\">Intent<\/a>:<\/strong> This is the true meaning behind a user\u2019s query. In other words, what they want to learn, achieve, or find.<\/li>\n<li><strong><a title=\"Cost Per Click: Definition, Why It Matters + How to Measure CPC\" href=\"https:\/\/www.semrush.com\/blog\/cost-per-click\/\" target=\"_blank\" rel=\"noopener\">Cost per click<\/a> (CPC):<\/strong> The average price advertisers pay for each click on their ad that\u2019s triggered by that keyword. A high CPC can be an indication of a valuable (but often competitive) search term.<\/li>\n<\/ul>\n<p>Some manufacturing keywords may have low search volumes, but that doesn\u2019t mean they aren\u2019t valuable. It might indicate that searchers are motivated to take action.<\/p>\n<p>For example, the keyword \u201ctube laser cutting service\u201d only gets 30 searches per month. But it has a high CPC of $13.34.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"keyword-with-low-volume-but-high-cpc\" data-aspect-ratio=\"0.42714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-with-low-volume-but-high-cpc.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>If advertisers are willing to pay that price, people searching for that keyword are likely further along the <a title=\"What Is a Marketing Funnel? Complete Beginner\u2019s Guide\" href=\"https:\/\/backlinko.com\/marketing-funnel\" target=\"_blank\" rel=\"noopener\">marketing funnel<\/a>. Which means ranking for this keyword organically could be a great opportunity.<\/p>\n<p>To keep track of all the keywords you want to target, click the box to the left of a keyword (you can select multiple keywords at once). Then, click \u201c<strong>+ Add to keyword list<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"select-and-add-to-keyword-list\" data-aspect-ratio=\"0.56571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/select-and-add-to-keyword-list.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>To create a new list, click \u201c<strong>Create new empty list<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"create-new-empty-keyword-list\" data-aspect-ratio=\"0.46646341463415\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/create-new-empty-keyword-list.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>Next, give the list a name. Then, click the checkmark to create the list. This will also add the selected keywords to the list.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"name-and-create-keyword-list\" data-aspect-ratio=\"0.46270928462709\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/name-and-create-keyword-list.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>You\u2019ll use these keywords in the content you create (more on how to do that soon).<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> A free Semrush account gives you 10 searches per day with this tool. Or you can use this link to access a <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">14-day trial on a Semrush Pro subscription<\/a>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Understand_Search_Intent\"><\/span>2. Understand Search Intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search intent refers to what searchers are actually looking for when using a keyword. Understanding this can help you create relevant content that\u2019s more likely to show up in search results.<\/p>\n<p>For example, searchers might want to get specific information about a manufacturing process. Or they may be ready to purchase manufacturing services.<\/p>\n<p>Search intent is separated into four primary categories. Here\u2019s an overview of each:<\/p>\n<ul>\n<li><strong>Informational:<\/strong> Users who want information or answers to their questions<\/li>\n<li><strong>Navigational:<\/strong> Users who are looking for a particular website or business<\/li>\n<li><strong>Commercial:<\/strong> Users who are researching products or services<\/li>\n<li><strong>Transactional:<\/strong> Users who want to make a purchase<\/li>\n<\/ul>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"The 4 types of search intent\" alt=\"The 4 types of search intent\" data-aspect-ratio=\"0.76857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Knowing the search intent of a keyword can help you create content that meets the user\u2019s needs.<\/p>\n<p>You can quickly find the search intent of a keyword with Semrush\u2019s <a title=\"Keyword Overview: Discover New Ideas with Keyword Explorer\" href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/\" target=\"_blank\" rel=\"noopener\">Keyword Overview<\/a> tool.<\/p>\n<p>Just type your keyword into the text box, select your target location, and click \u201c<strong>Search<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"keyword-overview-search\" data-aspect-ratio=\"0.40285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-overview-search.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>Look for the box labeled \u201cIntent\u201d to see the keyword\u2019s search intent.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"search-intent-on-keyword-overview\" data-aspect-ratio=\"0.42571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/search-intent-on-keyword-overview.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>The keyword \u201ccost of manufacturing clothing\u201d is informational. Which means users are looking for more information about how much clothing manufacturing costs.<\/p>\n<p>Google is unlikely to rank a service page for this term because users aren\u2019t ready to purchase yet\u2014they\u2019re still in the research phase.<\/p>\n<p>But a <a title=\"How to Write a Blog Post: The Definitive Guide\" href=\"https:\/\/backlinko.com\/write-a-blog-post\" target=\"_blank\" rel=\"noopener\">blog post<\/a> that breaks down clothing manufacturing costs and explains it thoroughly has more potential to rank for this keyword.<\/p>\n<p>Like this article from Canadian clothing manufacturer Gabe Clothing:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"manufacturing-blog-post-targeting-informational-keyword\" data-aspect-ratio=\"1.0057142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/manufacturing-blog-post-targeting-informational-keyword.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>Make sure to evaluate intent for each of the keywords you identified in the previous step. This way, you can create the type of content that\u2019s most likely to perform well for each keyword.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_Useful_Content\"><\/span>3. Create Useful Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Quality SEO Content: The QRIES Approach for Better Rankings\" href=\"https:\/\/backlinko.com\/quality-seo-content\" target=\"_blank\" rel=\"noopener\">High-quality content<\/a> that\u2019s informative and useful is more likely to rank in top positions for your target keywords. And that goes for landing pages, product\/service pages, case studies, and blog posts.<\/p>\n<p>For example, electronics manufacturing company Celestica regularly publishes informative articles about manufacturing supply chains.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"informative-article-about-manufacturing-supply-chains\" data-aspect-ratio=\"0.74285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/informative-article-about-manufacturing-supply-chains.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>When creating content, remember that Google looks for the following quality signals on webpages (among other things):<\/p>\n<ul>\n<li>Includes original research, reporting, or analysis<\/li>\n<li>Is relevant to the user\u2019s search intent<\/li>\n<li>Aligns with the website\u2019s primary topic areas<\/li>\n<li>Includes up-to-date and accurate information<\/li>\n<li>Offers original thoughts and ideas (does more than reiterate competitor content)<\/li>\n<li>Includes links to relevant, authoritative sources<\/li>\n<li>Is free of spelling and grammar errors<\/li>\n<\/ul>\n<p>Remember, the more content you create, the more opportunities you have to connect with your target audience.<\/p>\n<p>So, consider creating a <a title=\"What Is a Content Calendar? How to Build One + Free Template\" href=\"https:\/\/backlinko.com\/hub\/content\/calendar\" target=\"_blank\" rel=\"noopener\">content calendar<\/a> to stay organized and maintain a consistent publishing schedule.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Apply_On-Page_SEO\"><\/span>4. Apply On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"On-Page SEO: The Definitive Guide + FREE Template\" href=\"https:\/\/backlinko.com\/on-page-seo\" target=\"_blank\" rel=\"noopener\">On-page SEO<\/a> is the process of optimizing your webpages to help them rank higher. It involves adding keywords, incorporating internal links, using logical URL slugs, and more.<\/p>\n<p>Use a tool like Semrush\u2019s <a title=\"On Page SEO Checker\" href=\"https:\/\/www.semrush.com\/on-page-seo-checker\/\" target=\"_blank\" rel=\"noopener\">On Page SEO Checker<\/a> to confirm that your pages follow on-page SEO best practices.<\/p>\n<p>Start by entering your domain and clicking \u201c<strong>Get ideas<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"on-page-seo-checker-tool-start\" data-aspect-ratio=\"0.3\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/on-page-seo-checker-tool-start.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>Choose your target country, add the pages you want to get ideas for along with their target keywords, and click \u201c<strong>Collect ideas<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"pages-to-optimize-on-page-seo-checker\" data-aspect-ratio=\"0.70142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/pages-to-optimize-on-page-seo-checker.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>You\u2019ll get a list of potential categories for improving your SEO. Click the blue number next to \u201cContent Ideas.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"on-page-seo-checker-overview\" data-aspect-ratio=\"0.37571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/on-page-seo-checker-overview.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>You\u2019ll see a table with pages organized by priority.<\/p>\n<p>Click on \u201c<strong># ideas<\/strong>\u201d in the \u201cContent\u201d column.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"optimization-ideas-on-page-seo-checker\" data-aspect-ratio=\"0.53285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/optimization-ideas-on-page-seo-checker.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>If the tool detects any issues with your content, it will recommend changes. Such as:<\/p>\n<ul>\n<li>Improving readability<\/li>\n<li>Creating more detailed content<\/li>\n<li>Enriching your content with semantically related keywords<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"content-recommendations-on-page-seo-checker\" data-aspect-ratio=\"0.86571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/content-recommendations-on-page-seo-checker.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>Follow the recommendations in the list to improve your on-page SEO. And repeat the process for all key pages on your website.<\/p>\n<p>Now, let\u2019s go over some of the most important on-page elements you need to optimize in more detail:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Title_Tags\"><\/span>Title Tags<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Google may use your page\u2019s <a title=\"What Is a Title Tag? How to Optimize Your SEO Titles\" href=\"https:\/\/www.semrush.com\/blog\/title-tag\/\" target=\"_blank\" rel=\"noopener\">title tag<\/a> as the clickable hyperlink of your page when it appears in search results.<\/p>\n<p>Title tags should be, at most, around 60 characters long to avoid truncation (or 600 pixels). And they should include the keyword you want the page to rank for.<\/p>\n<p>For example, manufacturing company Accurate Metal Products includes \u201cplasma cutting services\u201d in this title tag:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"optimized-title-tag-for-manufacturing-brand\" data-aspect-ratio=\"0.27142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/optimized-title-tag-for-manufacturing-brand.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Meta_Descriptions\"><\/span>Meta Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A <a title=\"How to Write SEO-Friendly Meta Descriptions\" href=\"https:\/\/backlinko.com\/hub\/seo\/meta-descriptions\" target=\"_blank\" rel=\"noopener\">meta description<\/a> briefly summarizes what a page is about. It can display under the title in search results.<\/p>\n<p>It should be around 120 characters long at most to ensure it doesn\u2019t get truncated in mobile results (or 680 pixels). It should give users some information about the page\u2019s content.<\/p>\n<p>You should also include your target keyword (or a variation) in the meta description and include a call to action (CTA) that entices users to click through to the page.<\/p>\n<p>For example, custom parts manufacturer eMachineShop includes the keyword \u201cplasma cutting services\u201d in its meta description. Along with enticing details to encourage clicks:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"optimized-meta-description-for-manufacturing-brand\" data-aspect-ratio=\"0.26428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/optimized-meta-description-for-manufacturing-brand.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Heading_Tags\"><\/span>Heading Tags<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a title=\"Mastering Heading Tags: Meaning, Examples, &amp; Pro Tips\" href=\"https:\/\/www.semrush.com\/blog\/header-tag\/\" target=\"_blank\" rel=\"noopener\">Heading tags<\/a> define headings and subheadings on your pages to create a structure for your content.<\/p>\n<p>Each page should have only one <a title=\"H1 Tags: Best Practices, Examples &amp; Tips for SEO\" href=\"https:\/\/backlinko.com\/h1-tag\" target=\"_blank\" rel=\"noopener\">H1 tag<\/a> (this is the page\u2019s headline or title). In most cases, it should be the same as or close to your page\u2019s title tag.<\/p>\n<p>Use H2-H6 tags to indicate the main sections of your content. Naturally include related keywords or subtopics in them where relevant.<\/p>\n<p>For example, manufacturing and fabrication shop Plasma Cutting Services uses keywords related to \u201cplasma cutting\u201d in H2s on its webpages:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"optimized-heading-tags-for-manufacturing-brand\" data-aspect-ratio=\"0.75428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/optimized-heading-tags-for-manufacturing-brand.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"URL_Slug\"><\/span>URL Slug<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a title=\"What Is a URL Slug? (Why It Matters for SEO + Best Practices)\" href=\"https:\/\/backlinko.com\/hub\/seo\/url-slug\" target=\"_blank\" rel=\"noopener\">URL slugs<\/a> are the end portion of your pages\u2019 URLs. Adding keywords to them can help Google and users understand the content on each page.<\/p>\n<p>It\u2019s also best to keep them short, and to make the language as logical as you can.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Internal_Links\"><\/span>Internal Links<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a title=\"Internal Linking for SEO: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/internal-links\" target=\"_blank\" rel=\"noopener\">Internal links<\/a> are links that point to other pages on your site. They can help Google discover new pages, show the relationship between your pages, and help users navigate your site.<\/p>\n<p>For example, Lincoln Electric has a <a title=\"Pillar Pages: How to Create One + Examples\" href=\"https:\/\/backlinko.com\/pillar-pages\" target=\"_blank\" rel=\"noopener\">pillar page<\/a> for plasma cutting fundamentals. It links to relevant pages about plasma cutting on their website:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"pillar-page-with-internal-links\" data-aspect-ratio=\"0.67428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/pillar-page-with-internal-links.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>When adding internal links, follow these best practices:<\/p>\n<ul>\n<li>Only link to relevant pages<\/li>\n<li>Use <a title=\"What Is Anchor Text? An Overview + Best Practices\" href=\"https:\/\/www.semrush.com\/blog\/what-is-anchor-text-and-how-can-i-optimize-it\/\" target=\"_blank\" rel=\"noopener\">anchor text<\/a> that describes the content of the linked page<\/li>\n<li>Don\u2019t overdo it when adding links to body copy\u2014too many links can affect readability and look spammy<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Ensure_Your_Site_Is_Crawlable\"><\/span>5. Ensure Your Site Is Crawlable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google needs to be able to crawl (find) your pages before it can index (store) them in its database. Only then will Google consider ranking them for relevant manufacturing keywords.<\/p>\n<p>Adding internal links is a good way to ensure crawlability, but many factors can impact the crawlability of your website.<\/p>\n<p>To ensure Google can crawl and index your website, use Semrush\u2019s <a title=\"Site Audit: Improve the SEO of Your Website | Semrush\" href=\"https:\/\/www.semrush.com\/siteaudit\/\" target=\"_blank\" rel=\"noopener\">Site Audit<\/a> tool.<\/p>\n<p>Enter your URL into the text box and click \u201c<strong>Start Audit<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"site-audit-tool-start\" data-aspect-ratio=\"0.25285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/site-audit-tool-start.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>You\u2019ll need to configure your settings (although you can keep most of them at their defaults).<\/p>\n<p>Then, click \u201c<strong>Start Site Audit<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"site-audit-settings\" data-aspect-ratio=\"0.70571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/site-audit-settings.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>When your audit is complete, look for the section labeled \u201cCrawlability.\u201d You\u2019ll see a percentage that indicates how effectively your pages can be crawled.<\/p>\n<p>Click \u201c<strong>View details<\/strong>\u201d to see any specific crawling issues in more detail.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"crawlability-on-site-audit-overview\" data-aspect-ratio=\"0.56571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/crawlability-on-site-audit-overview.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>View the \u201cCrawl Budget Waste\u201d report section.<\/p>\n<p>This shows factors that impact your <a title=\"What is Crawl Budget? And Why Does It Matter for SEO?\" href=\"https:\/\/backlinko.com\/hub\/seo\/crawl-budget\" target=\"_blank\" rel=\"noopener\">crawl budget<\/a> (the resources search engine bots devote to crawling your site.) It also shows the issues that can prevent search engine crawlers from discovering all your important pages.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"crawlability-report-on-site-audit\" data-aspect-ratio=\"0.58571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/crawlability-report-on-site-audit.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>Make the changes recommended in this section to resolve potential crawlability issues.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> You can audit up to 100 URLs with a free account. Or you can use this link to access a <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">14-day trial on a Semrush Pro subscription<\/a>and crawl up to 20,000.<\/p>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"6_Make_Your_Site_Mobile-Friendly\"><\/span>6. Make Your Site Mobile-Friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google uses <a title=\"Mobile-First Indexing: What It Means &amp; Best Practices\" href=\"https:\/\/www.semrush.com\/blog\/mobile-first-indexiing\/\" target=\"_blank\" rel=\"noopener\">mobile-first indexing<\/a>\u2014meaning it prioritizes the mobile version of your site for crawling, indexing, and ranking. So, your industrial website should be mobile-friendly to increase your chances of ranking.<\/p>\n<p>There are a few tactics you can use to ensure a mobile-friendly website, but we recommend using a <a title=\"Mobile or Responsive: Which Site Is Right for You?\" href=\"https:\/\/www.semrush.com\/blog\/mobile-or-responsive-which-site-is-right-for-you\/\" target=\"_blank\" rel=\"noopener\">responsive design<\/a> at a minimum. That means your website adapts to the user\u2019s device (e.g., desktop, mobile, or tablet).<\/p>\n<p>Do that and then follow these mobile-friendly best practices for your manufacturing site:<\/p>\n<ul>\n<li>Use short paragraphs and sufficient white space<\/li>\n<li>Include structured data (code that provides search engines with more information about your pages)<\/li>\n<li>Optimize your site speed<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"Mobile SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/mobile-seo-guide\" target=\"_blank\" rel=\"noopener\">Mobile SEO: The Definitive Guide<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"7_Earn_Backlinks_from_Reputable_Sites\"><\/span>7. Earn Backlinks from Reputable Sites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"What Are Backlinks in SEO? &amp; Why You Need Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/backlinks\" target=\"_blank\" rel=\"noopener\">Backlinks<\/a> are links to your website from other websites. And they can improve rankings because they show your website is trusted by other sites in your industry.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"What are backlinks\" alt=\"What are backlinks\" data-aspect-ratio=\"0.39714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/what-are-backlinks.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Increasing the number of high-quality backlinks to your site can improve its overall authority and ranking potential.<\/p>\n<p>A high-quality backlink is one that:<\/p>\n<ul>\n<li>Comes from a trusted, reputable website that has industry relevance to yours<\/li>\n<li>Uses anchor text that\u2019s relevant to the content on the linked page<\/li>\n<li>Is included naturally on the page<\/li>\n<\/ul>\n<p>To get more backlinks, use a tool like Semrush\u2019s <a title=\"Link Building Tool: Earn Backlinks from Authority Domains | Semrush\" href=\"https:\/\/www.semrush.com\/link_building\/\" target=\"_blank\" rel=\"noopener\">Link Building Tool<\/a>.<\/p>\n<p>Just enter your domain name in the text box, then, click \u201c<strong>Start Link Building<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"link-building-tool-start\" data-aspect-ratio=\"0.38571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/link-building-tool-start.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>Next, you\u2019ll be asked to provide some additional information about your website. This lets the tool recommend the most relevant prospects for link building.<\/p>\n<p>Start by entering the manufacturing keywords you want your website to rank for.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"keywords-on-link-building-settings\" data-aspect-ratio=\"0.67714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keywords-on-link-building-settings.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>Next, add your competitors and click \u201c<strong>Start Link Building<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"competitors-on-link-building-settings\" data-aspect-ratio=\"0.69571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/competitors-on-link-building-settings.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>When the report is ready, click \u201c<strong>View prospects<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"view-link-building-prospects\" data-aspect-ratio=\"0.56032719836401\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/view-link-building-prospects.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>You\u2019ll see a list of potential websites you can contact for <a title=\"Link Building: The Definitive SEO Guide\" href=\"https:\/\/backlinko.com\/link-building\" target=\"_blank\" rel=\"noopener\">link building<\/a>.<\/p>\n<p>These websites are linking to your competitors, so they may be willing to link to you as well. Especially if you\u2019re able to suggest a relevant piece of content their audience is likely to find valuable.<\/p>\n<p>Check the boxes next to prospects you\u2019re interested in and click \u201c<strong>To In Progress<\/strong>\u201d to add them to your outreach list.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"move-prospects-to-in-progress\" data-aspect-ratio=\"0.67\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/move-prospects-to-in-progress.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>Under the \u201c<strong>In Progress<\/strong>\u201d tab, you can find contact information for your outreach targets. Click \u201c<strong>Contact<\/strong>\u201d to reach out to them directly from the tool.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"contact-link-building-prospect\" data-aspect-ratio=\"0.66428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/contact-link-building-prospect.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>Then, craft your pitch and send the message right from the tool.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"send-link-building-email\" data-aspect-ratio=\"0.82428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/send-link-building-email.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>When writing pitches for link building, follow these tips:<\/p>\n<ul>\n<li>Introduce your website and why you\u2019re reaching out<\/li>\n<li>Suggest a useful piece of content on your website that the website could link to<\/li>\n<li>Describe how the content will bring value to their audience<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"How to Get High Quality Backlinks (7 Top Strategies)\" href=\"https:\/\/backlinko.com\/high-quality-backlinks\" target=\"_blank\" rel=\"noopener\">How to Get High Quality Backlinks (7 Top Strategies)<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"8_Increase_Local_Visibility\"><\/span>8. Increase Local Visibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Local SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/local-seo-guide\" target=\"_blank\" rel=\"noopener\">Local SEO<\/a> involves optimizing your webpages to appear in local search results. Like \u201cmetal fabricators denver\u201d or \u201cplastic manufacturer new york city.\u201d<\/p>\n<p>It can also help you appear in the Google Map Pack when users search for products or services in their areas.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"local-map-pack-for-plastic-manufacturers\" data-aspect-ratio=\"0.43714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/local-map-pack-for-plastic-manufacturers.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>Optimizing for local SEO involves some different techniques compared to traditional SEO, including:<\/p>\n<ul>\n<li>Creating and optimizing your <a title=\"How to Optimize Your Google Business Profile\" href=\"https:\/\/backlinko.com\/google-business-profile-guide\" target=\"_blank\" rel=\"noopener\">Google Business Profile<\/a><\/li>\n<li>Including your physical address on individual pages you want to rank for local searches<\/li>\n<li>Getting citations in relevant business directories (like Yelp and Angi)<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> If your manufacturing business is relevant to multiple locations, create individual location pages tailored to each geographic market you want to reach. Then, include relevant information for each market on its corresponding page.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"9_Track_Your_Progress\"><\/span>9. Track Your Progress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s important to track the impact of your SEO. So you can analyze what works and adjust your approach to deliver better results.<\/p>\n<p><a title=\"Google Search Console: The Definitive Guide\" href=\"https:\/\/backlinko.com\/google-search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a> is a free platform that tracks key SEO-related data about your website. Such as:<\/p>\n<ul>\n<li><strong>Organic clicks:<\/strong> The number of searchers who click on your page in SERPs<\/li>\n<li><strong>Organic impressions:<\/strong> The number of times your page is shown to users in SERPs<\/li>\n<li><strong>Click-through rate:<\/strong> The percentage of users who see your result and click through to your website<\/li>\n<li><strong>Average ranking position:<\/strong> The average ranking position where your results appear<\/li>\n<\/ul>\n<p>For more targeted tracking, use a tool like Semrush\u2019s <a title=\"Position Tracking: Keyword Rank Tracker Tool | Semrush\" href=\"https:\/\/www.semrush.com\/position-tracking\/\" target=\"_blank\" rel=\"noopener\">Position Tracking<\/a> to monitor the performance for your most important keywords.<\/p>\n<p>Start by entering your domain into the text box. Then click \u201c<strong>Set up tracking<\/strong>.\u201d<\/p>\n<p>Configure your settings and click \u201c<strong>Start Tracking<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"keyword-settings-on-position-tracking\" data-aspect-ratio=\"0.69285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-settings-on-position-tracking.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>Position Tracking will start tracking your ranking positions for the keywords you added. It\u2019ll also send you weekly alerts notifying you of any changes.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"landscape-report-on-position-tracking\" data-aspect-ratio=\"0.76714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/landscape-report-on-position-tracking.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>All these <a title=\"SEO KPIs: 12 KPIs for SEO to Track &amp; Measure\" href=\"https:\/\/www.semrush.com\/blog\/seo-kpis\/\" target=\"_blank\" rel=\"noopener\">key performance indicators (KPIs)<\/a> can help you determine what content is most effective. And which keywords are helping you reach your target audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improve_Your_Manufacturing_Websites_SEO\"><\/span>Improve Your Manufacturing Website\u2019s SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO for manufacturers involves a mix of traditional SEO best practices, technical optimizations, and more targeted local SEO.<\/p>\n<p>A toolkit like Semrush can help you perform all of your SEO research and content tasks in one centralized location.<\/p>\n<p><a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">Sign up for a free trial<\/a> to get started.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/seo-for-manufacturers\" target=\"_blank\" rel=\"noopener\">SEO for Manufacturers: Definition, Benefits, and Top Tactics<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. This can help it rank (appear high in search results) for keywords related to your company. For example, your target keywords might include \u201cplastic manufacturers,\u201d manufacturing services,\u201d or \u201cclothing manufacturer.\u201d When people see your listing in organic (unpaid) search results, they may click through to your website. This can increase traffic that might turn into leads and sales. Manufacturing companies can handle [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8,52],"tags":[],"class_list":["post-11941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko","category-marketing-blogs"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/12\/serp-results-for-clothing-manufacturers-fNgiQT-600x400.jpeg","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/12\/serp-results-for-clothing-manufacturers-fNgiQT-600x600.jpeg","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11941"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/11942"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}