{"id":11944,"date":"2024-12-23T16:46:59","date_gmt":"2024-12-23T16:46:59","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/how-to-find-competitors-keywords-to-boost-your-seo\/"},"modified":"2024-12-23T16:46:59","modified_gmt":"2024-12-23T16:46:59","slug":"how-to-find-competitors-keywords-to-boost-your-seo","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/how-to-find-competitors-keywords-to-boost-your-seo\/","title":{"rendered":"How to Find Competitors\u2019 Keywords to Boost Your SEO"},"content":{"rendered":"<p>Finding competitor keywords is essential to building your SEO strategy.<\/p>\n<p>Why?<\/p>\n<p>Because they show what\u2019s working for others, highlight opportunities, and uncover gaps in your approach.<\/p>\n<p>At Backlinko, we\u2019ve spied on Ahrefs, Moz, and Semrush\u2019s keywords for years\u2014and found <strong>many<\/strong> opportunities.<\/p>\n<p>For instance, Ahrefs gets an estimated 2.5k monthly organic visits from the keyword \u201cwebsite authority checker.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013  Ahrefs \u2013 Website authority checker \u2013 Organic Traffic\" alt=\"Organic Research \u2013 Ahrefs \u2013 Website authority checker \u2013 Organic Traffic\" data-aspect-ratio=\"0.12428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/organic-research-ahrefs-website-authority-checker-organic-traffic.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But this is only part of the story.<\/p>\n<p>The page targets over 1.7k keywords and drives an estimated 30k monthly organic visits.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013  Ahrefs \u2013 Website authority checker \u2013 Positions\" alt=\"Organic Research \u2013 Ahrefs \u2013 Website authority checker \u2013 Positions\" data-aspect-ratio=\"0.43142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/organic-research-ahrefs-website-authority-checker-positions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Clearly, A LOT of people are interested.<\/p>\n<p>So we published a free tool with a supporting blog post on the same topic. Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GSC \u2013 Backlinko \u2013 Website authority \u2013 Clicks\" alt=\"GSC \u2013 Backlinko \u2013 Website authority \u2013 Clicks\" data-aspect-ratio=\"0.74142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/gsc-backlinko-website-authority-clicks.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>That\u2019s the power of finding competitor keywords.<\/p>\n<p>In this guide, you\u2019ll learn:<\/p>\n<ul>\n<li>What competitor keywords are and how they fit into an SEO strategy<\/li>\n<li>How to find and analyze these keywords, step-by-step<\/li>\n<li>Where to integrate them into your content and SEO plans<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/how-to-find-competitors-keywords-to-boost-your-seo\/#The_Power_of_Using_Competitors_Keywords_for_SEO\" >The Power of Using Competitor\u2019s Keywords for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/how-to-find-competitors-keywords-to-boost-your-seo\/#Step_1_Identify_Your_SEO_Competitors\" >Step 1: Identify Your SEO Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/how-to-find-competitors-keywords-to-boost-your-seo\/#Step_2_Find_Competitor_Keywords_Using_Tools\" >Step 2: Find Competitor Keywords Using Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/how-to-find-competitors-keywords-to-boost-your-seo\/#Step_3_Expand_Your_Keyword_List_Through_Research\" >Step 3: Expand Your Keyword List Through Research<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/how-to-find-competitors-keywords-to-boost-your-seo\/#Customer_Feedback_Analysis\" >Customer Feedback Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/how-to-find-competitors-keywords-to-boost-your-seo\/#Private_Communities\" >Private Communities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/how-to-find-competitors-keywords-to-boost-your-seo\/#Google_Search_Operators\" >Google Search Operators<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/how-to-find-competitors-keywords-to-boost-your-seo\/#Step_4_Evaluate_Your_Competitors_Keywords\" >Step 4: Evaluate Your Competitors\u2019 Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/how-to-find-competitors-keywords-to-boost-your-seo\/#Step_5_Prioritize_Your_Competitors_Keywords_List\" >Step 5: Prioritize Your Competitors\u2019 Keywords List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/how-to-find-competitors-keywords-to-boost-your-seo\/#Step_6_Turn_Competitor_Keywords_into_Content\" >Step 6: Turn Competitor Keywords into Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/23\/how-to-find-competitors-keywords-to-boost-your-seo\/#Get_a_Strategic_Start_for_Using_Your_Competitors_Keywords\" >Get a Strategic Start for Using Your Competitors\u2019 Keywords<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Power_of_Using_Competitors_Keywords_for_SEO\"><\/span>The Power of Using Competitor\u2019s Keywords for SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you find competitors\u2019 keywords, you uncover what content they\u2019re ranking for.<\/p>\n<p>But it\u2019s more than just ranking for a specific keyword.<\/p>\n<p>Think bigger: You\u2019re getting a snapshot of your competitors\u2019 <a title=\"How to Create an Effective SEO Strategy\" href=\"https:\/\/backlinko.com\/seo-strategy\" target=\"_blank\" rel=\"noopener\">SEO strategy<\/a>.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SEO Strategy\" alt=\"SEO Strategy\" data-aspect-ratio=\"0.56\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/seo-strategy.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Competitor keywords reveal opportunities to boost your SEO in three ways.<\/p>\n<p><strong>First, spotting patterns in your competitor\u2019s keyword strategy and capitalize on gaps.<\/strong><\/p>\n<p>Say a competitor is going after terms like \u201cbest vegan protein powder.\u201d But they might be ignoring budget-conscious customers.<\/p>\n<p>That\u2019s your chance to swoop in and target keywords like \u201caffordable vegan protein powder.\u201d<\/p>\n<p>The goal?<\/p>\n<p>Position yourself to win over the segments they\u2019re missing. Whether it\u2019s budget-friendly options, niche markets, or untapped audiences.<\/p>\n<p><strong>Second, understanding their focus.<\/strong><\/p>\n<p>Whether they\u2019re targeting broad, high-traffic terms or niche, long-tail keywords.<\/p>\n<p>Say a competitor is focused on targeting top-funnel keywords like \u201conline course platforms.\u201d<\/p>\n<p>Here, you can take a different route.<\/p>\n<p>Why not target bottom-funnel queries like \u201chow to create an online course for free?\u201d<\/p>\n<p>It will help you reach an audience ready to buy.<\/p>\n<p><strong>Third, building a content plan based on your strategy.<\/strong><\/p>\n<p>Finding competitors\u2019 keywords gives you ideas for a content calendar.<\/p>\n<p>Use them to plan your next topics, decide on content formats. And, finally, create content that meets your audience\u2019s needs better than anyone else.<\/p>\n<p>Now, you\u2019ll learn techniques to find competitors\u2019 keywords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Identify_Your_SEO_Competitors\"><\/span>Step 1: Identify Your SEO Competitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to find competitors\u2019 keywords, focus on SEO competitors.<\/p>\n<p>These are websites competing with you for similar keywords and rankings.<\/p>\n<p>They may not even be direct business competitors.<\/p>\n<p>Start with a manual search and analysis.<\/p>\n<p>Imagine your business is in the crypto space.<\/p>\n<p>Think of relevant keywords that your potential customers might use.<\/p>\n<p>Like \u201cbest crypto platforms 2024.\u201d<\/p>\n<p>Search the keyword on Google.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Best crypto platforms 2024\" alt=\"Google SERP \u2013 Best crypto platforms 2024\" data-aspect-ratio=\"0.99428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-serp-best-crypto-platforms-2024.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Take note of the websites that rank for this keyword.<\/p>\n<p>In our example: Investopedia, Alchemy, and NerdWallet.<\/p>\n<p>These are your content competitors.<\/p>\n<p>Next, check the \u201cPeople also ask\u201d box.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"People Also Ask \u2013 Best crypto platforms 2024\" alt=\"People Also Ask \u2013 Best crypto platforms 2024\" data-aspect-ratio=\"0.42571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/people-also-ask-best-crypto-platforms-2024.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It\u2019s a good tool for finding additional keywords and content ideas.<\/p>\n<p>Now, let\u2019s explore another method for finding competitors.<\/p>\n<p>First, <a title=\"Sign up | Semrush\" href=\"https:\/\/www.semrush.com\/signup\/\" target=\"_blank\" rel=\"noopener\">create a free Semrush account<\/a> and follow these steps:<\/p>\n<p>Head to the <a title=\"Organic Research: Keyword Rank Checker\" href=\"https:\/\/www.semrush.com\/analytics\/organic\/overview\/\" target=\"_blank\" rel=\"noopener\">Organic Research<\/a> tool.<\/p>\n<p>Add your URL and hit \u201c<strong>Search<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013  Backlinko \u2013 Search\" alt=\"Organic Research \u2013 Backlinko \u2013 Search\" data-aspect-ratio=\"0.38142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/organic-research-backlinko-search.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then, scroll down to \u201cMain Organic Competitors.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013  Backlinko \u2013 Main Organic Competitors\" alt=\"Organic Research \u2013 Backlinko \u2013 Main Organic Competitors\" data-aspect-ratio=\"0.72181818181818\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/organic-research-backlinko-main-organic-competitors.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Click the \u201c<strong>View all 35.3K competitors<\/strong>\u201d button to show your rivals.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013Backlinko \u2013 Organic Competitors\" alt=\"Organic Research \u2013Backlinko \u2013 Organic Competitors\" data-aspect-ratio=\"0.75714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/organic-research-backlinko-organic-competitors.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Now, locate the \u201cCom. Level\u201d column.<\/p>\n<p>You\u2019ll see a percentage showing keyword alignment with your competitor.<\/p>\n<p>For Backlinko, <a title=\"Ahrefs: The Definitive Guide\" href=\"https:\/\/backlinko.com\/ahrefs-guide\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a> has a 35% competitive overlap, and Moz has 25% overlap.<\/p>\n<p>Both are close content competitors.<\/p>\n<p>Now that you\u2019ve identified your competitors, it\u2019s time to analyze their keywords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Find_Competitor_Keywords_Using_Tools\"><\/span>Step 2: Find Competitor Keywords Using Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By examining the keywords your competitors rank for, you can uncover opportunities to improve your SEO strategy.<\/p>\n<p>This step will help you find the exact terms your competitors are targeting and how you can potentially outrank them.<\/p>\n<p>We\u2019ll continue with our Backlinko example.<\/p>\n<p>Since we identified Moz as a competitor, let\u2019s enter its URL into the <a title=\"Organic Research: Keyword Rank Checker\" href=\"https:\/\/www.semrush.com\/analytics\/organic\/overview\/\" target=\"_blank\" rel=\"noopener\">Organic Research<\/a> tool.<\/p>\n<p>Click \u201c<strong>Search<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013 Moz \u2013 Search\" alt=\"Organic Research \u2013 Moz \u2013 Search\" data-aspect-ratio=\"0.38142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/organic-research-moz-search.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>In the \u201cOverview\u201d section, you\u2019ll immediately see key data such as the total keywords Moz ranks for, their traffic volume, and the estimated cost of that traffic.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013 Moz \u2013 Overview\" alt=\"Organic Research \u2013 Moz \u2013 Overview\" data-aspect-ratio=\"0.68428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/organic-research-moz-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Click the \u201c<strong>Positions<\/strong>\u201d tab to view a detailed list.<\/p>\n<p>Here, you\u2019ll find important data:<\/p>\n<ul>\n<li>\u201cKeyword positions\u201d for each term<\/li>\n<li>\u201c<a title=\"Search Intent and SEO: A Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\">Intent<\/a>\u201d showing the user\u2019s goal behind searched query<\/li>\n<li>\u201cTraffic\u201d generated from these keywords<\/li>\n<li>\u201cKeyword volume\u201d (searches per month)<\/li>\n<li>\u201cKeyword difficulty (KD%)\u201d telling you how competitive each keyword is<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013 Moz \u2013 Organic Search Positions\" data-aspect-ratio=\"0.65857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/organic-research-moz-organic-search-positions.png\" loading=\"lazy\" alt=\"| Craig Hordlow\"><\/p><\/figure>\n<p>You can use this information to identify high-value keywords your competitor is targeting and analyze their performance.<\/p>\n<p>How?<\/p>\n<p>Look for keywords with high search volume but lower keyword difficulty.<\/p>\n<p>Use filters to narrow your search and focus on the most promising keywords:<\/p>\n<ul>\n<li><strong>Set the position filter to \u201cTop 10\u201d:<\/strong> Focus on keywords where your competitors rank high but you don\u2019t<\/li>\n<li><strong>Adjust the volume filter to \u201c101-1,000 searches per month\u201d:<\/strong> Target keywords with moderate volume so you actually drive organic traffic to your website<\/li>\n<li><strong>Set keyword difficulty (KD%) to \u201cPossible\u201d:<\/strong> Target keywords where you can rank without having to go all-in on building external backlinks<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013  Moz \u2013 Organic Search Positions \u2013 Filters\" alt=\"Organic Research \u2013 Moz \u2013 Organic Search Positions \u2013 Filters\" data-aspect-ratio=\"0.44857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/organic-research-moz-organic-search-positions-filters.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These filters help you pinpoint keywords that offer a good balance of traffic potential and achievable competition.<\/p>\n<p>For example, a keyword like \u201cseo terms\u201d gets 1K searches per month. And has a KD% of 46.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013  Moz \u2013 Organic Search Positions \u2013 Filtered keyword\" alt=\"Organic Research \u2013 Moz \u2013 Organic Search Positions \u2013 Filtered keyword\" data-aspect-ratio=\"0.48428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/organic-research-moz-organic-search-positions-filtered-keyword.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Not bad.<\/p>\n<p>Create better content and optimize it to close gaps and outrank your competition.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Don\u2019t stop at organic keywords\u2014check what terms your competitors are <strong>paying for<\/strong>, too. Using tools like <a title=\"Advertising Research: Competitor PPC Analysis\" href=\"https:\/\/www.semrush.com\/analytics\/adwords\/positions\/\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s Advertising Research<\/a>, you can uncover the keywords they\u2019re investing in. These paid keywords signal strong opportunities for your SEO campaign.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Expand_Your_Keyword_List_Through_Research\"><\/span>Step 3: Expand Your Keyword List Through Research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nuanced research helps you better target and prioritize audience-focused keywords.<\/p>\n<p>In the end, it helps you expand your keyword database in ways that align with your overall strategy.<\/p>\n<p>Let\u2019s explore more advanced techniques to find competitors\u2019 keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_Feedback_Analysis\"><\/span>Customer Feedback Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customer feedback is one of the most underrated sources of keyword inspiration.<\/p>\n<p>Customers often use natural terms not found in keyword tools.<\/p>\n<p>By diving into reviews, you can discover keywords that reflect real customer needs.<\/p>\n<p>Let\u2019s say you\u2019re competing with a project management tool like Monday.<\/p>\n<p>Analyze customer reviews on platforms like G2, Trustpilot, or even Google Reviews for local businesses.<\/p>\n<p>They might reveal phrases like \u201cMonday.com prevents copying and pasting data without exporting.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Monday \u2013 Customer review\" alt=\"Monday \u2013 Customer review\" data-aspect-ratio=\"0.82307692307692\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/monday-customer-review.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These kinds of comments give you direct insight into the pain points users are facing with competitors\u2019 products.<\/p>\n<p>And they\u2019re a perfect example of long-tail keywords that you can tackle.<\/p>\n<p>For instance, paste \u201cproject management software with data import\/export\u201d into Google search to see how saturated the space is.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Project management software with data import\/export\" alt=\"Google SERP \u2013 Project management software with data import\/export\" data-aspect-ratio=\"1.1485714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-serp-project-management-software-with-data-import-export.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here, GetApp\u2019s software comparison page ranks organically in the top spot.<\/p>\n<p>Monday\u2019s competitor, Asana, is also present.<\/p>\n<p>This indicates that content creators see value in addressing this specific pain point for users.<\/p>\n<p>If you\u2019re selling project management software with data import and export features, you could create a blog post or comparison page.<\/p>\n<p>These pieces help attract frustrated users seeking better alternatives.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Private_Communities\"><\/span>Private Communities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your competitor\u2019s private communities like Facebook Groups, Slack channels and Discord servers are gold mines for keyword ideas.<\/p>\n<p>Simply watch what people talk about. You\u2019ll discover:<\/p>\n<ul>\n<li>Questions they ask (that aren\u2019t being answered)<\/li>\n<li>Problems they face (that you could solve)<\/li>\n<li>Terms they use naturally (not marketing speak)<\/li>\n<\/ul>\n<p>For example, let\u2019s say you\u2019re competing with Nike Training Club.<\/p>\n<p>Join a few fitness Facebook groups where their users hang out.<\/p>\n<p>You might spot people asking about:<\/p>\n<ul>\n<li>\u201cBest bodyweight exercises for beginners\u201d<\/li>\n<li>\u201cHome workout equipment\u201d<\/li>\n<li>\u201cAffordable fitness gear\u201d<\/li>\n<\/ul>\n<p>These terms could be perfect keywords that a competitor isn\u2019t targeting yet.<\/p>\n<p>Here\u2019s what to do next:<\/p>\n<p>Head to Semrush\u2019s <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a>.<\/p>\n<p>Enter your target keyword into the search bar.<\/p>\n<p>Then, hit \u201c<strong>Search<\/strong>.\u201d<\/p>\n<p>We\u2019ll use \u201chome workout equipment\u201d as an example.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Home gym equipment \u2013 Search\" alt=\"Keyword Magic Tool \u2013 Home gym equipment \u2013 Search\" data-aspect-ratio=\"0.42\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-magic-tool-home-gym-equipment-search.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This generates us a list of relevant keywords.<\/p>\n<p>Next, we\u2019ll set some filters to refine the list.<\/p>\n<p>Adjust the \u201c<strong>Volume<\/strong>\u201d filter to 101\u20131,000, and for \u201c<strong>Keyword Difficulty<\/strong>,\u201d choose \u201c<strong>Possible<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Home gym equipment \u2013 Filters\" alt=\"Keyword Magic Tool \u2013 Home gym equipment \u2013 Filters\" data-aspect-ratio=\"0.47714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-magic-tool-home-gym-equipment-filters.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This will help you identify high-value terms that have decent traffic potential but aren\u2019t overly competitive.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Home gym equipment \u2013 Keywords\" alt=\"Keyword Magic Tool \u2013 Home gym equipment \u2013 Keywords\" data-aspect-ratio=\"0.84428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-magic-tool-home-gym-equipment-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example, these keywords stand out as prime content opportunities:<\/p>\n<ul>\n<li>\u201c<strong>compact home gym equipment<\/strong>\u201d (320 searches\/month)<\/li>\n<li>\u201c<strong>essential home gym equipment<\/strong>\u201d (320 searches\/month)<\/li>\n<li>\u201c<strong>affordable home gym equipment<\/strong>\u201d (260 searches\/month)<\/li>\n<\/ul>\n<p>Why?<\/p>\n<p>They have a solid search volume per month. At the same time, they\u2019re not too competitive.<\/p>\n<p>It means you have chances to rank relatively high on the search engine results page (SERP).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Operators\"><\/span>Google Search Operators<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google search operators are a powerful tool to find competitor content and gaps in your strategy.<\/p>\n<p>By using specific search queries, you can <a title=\"25 Creative Ways to Find New Content Ideas\" href=\"https:\/\/backlinko.com\/find-content-ideas\" target=\"_blank\" rel=\"noopener\">reveal the topics<\/a> your competitors are covering and how well they\u2019re doing it.<\/p>\n<p>Start by typing <strong><em>site:competitor.com<\/em><\/strong> followed by a keyword or phrase related to your niche.<\/p>\n<p>In our example, we\u2019ll use the niche of organic beauty products.<\/p>\n<p>Let\u2019s say one of our organic competitors is Our Oily House.<\/p>\n<p>We searched: <strong><em>site:https:\/\/www.ouroilyhouse.com\/<\/em> \u201c<em>natural face moisturizer<\/em>\u201c<\/strong><\/p>\n<p>This gives us a list of pages on that competitor\u2019s site that mention or target this keyword.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Ouroilhouse\" alt=\"Google SERP \u2013 Ouroilhouse\" data-aspect-ratio=\"1.4471428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-serp-ouroilhouse.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But we don\u2019t stop there.<\/p>\n<p>Now, we\u2019ll look for patterns.<\/p>\n<p>Are they creating topic clusters around natural skincare?<\/p>\n<p>Or organic ingredients?<\/p>\n<p>Or maybe DIY beauty tips?<\/p>\n<p>Examining their content reveals pillar topics and related subtopics they rank for.<\/p>\n<p>For example, we\u2019ll jump back to the <a title=\"Keyword Overview: Discover New Ideas with Keyword Explorer\" href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/\" target=\"_blank\" rel=\"noopener\">Keyword Overview<\/a> and check \u201cskincare kits.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Overview \u2013 Skincare kits \u2013 Overview\" alt=\"Keyword Overview \u2013 Skincare kits \u2013 Overview\" data-aspect-ratio=\"0.72714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-overview-skincare-kits-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It has transactional intent, it gets 1,300 monthly average searches, and the \u201cKeyword Difficulty\u201d is 27.<\/p>\n<p>Great!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_4_Evaluate_Your_Competitors_Keywords\"><\/span>Step 4: Evaluate Your Competitors\u2019 Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You know how to find competitors\u2019 keywords.<\/p>\n<p>The next step is to evaluate them.<\/p>\n<p>Analyze competitor keywords to see how intent-based terms target different funnel stages.<\/p>\n<p>Let\u2019s take a keyword like \u201cbest online course platforms.\u201d<\/p>\n<p>Now, check the search intent.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Domain Overview \u2013 Best online course platforms \u2013 Intent\" alt=\"Domain Overview \u2013 Best online course platforms \u2013 Intent\" data-aspect-ratio=\"0.79714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-overview-best-online-course-platforms-intent.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It\u2019s \u201cCommercial.\u201d<\/p>\n<p>Meaning users want to investigate and compare brands or services.<\/p>\n<p>This implies a content format that should be a comparison post.<\/p>\n<p>Or a landing page evaluating various platform\u2019s capabilities.<\/p>\n<p><strong>Second, look for keyword relevance.<\/strong><\/p>\n<p>Focus on competitor keywords that align with your business goals.<\/p>\n<p>These have high keyword relevance.<\/p>\n<p>If your platform offers course creation tools, focus on keywords like \u201cbest course software\u201d or \u201ccreate a membership site.\u201d<\/p>\n<p>For example, broad terms like \u201cpassive income from online courses\u201d won\u2019t be useful.<\/p>\n<p><strong>Third, search for volume and difficulty.<\/strong><\/p>\n<p>Ideally, you\u2019re looking for keywords with high search volume and moderate to low keyword difficulty.<\/p>\n<p>Let\u2019s head back to the <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/start\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a>.<\/p>\n<p>We\u2019ll use Teachable as our example.<\/p>\n<p>Enter \u201cbest online course platform.\u201d<\/p>\n<p>And add the website URL for personalized results.<\/p>\n<p>Now, hit \u201c<strong>Search<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Best online course platform \u2013 Search\" alt=\"Keyword Magic Tool \u2013 Best online course platform \u2013 Search\" data-aspect-ratio=\"0.42428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-magic-tool-best-online-course-platform-search.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You\u2019ll see a list of related keywords.<\/p>\n<p>Take a look at the intent, search volume, and personal keyword difficulty (PKD%).<\/p>\n<p>Also, see the position in the SERP.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Best online course platform \u2013 Keywords\" alt=\"Keyword Magic Tool \u2013 Best online course platform \u2013 Keywords\" data-aspect-ratio=\"0.68\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-magic-tool-best-online-course-platform-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example, \u201cbest online course platforms\u201d has 480 monthly searches with a PKD% of 0.<\/p>\n<p>Another strong keyword is \u201cbest platform to sell online courses,\u201d with 170 searches and a PKD% of 0.<\/p>\n<p>Both are prime targets.<\/p>\n<p>They also have commercial intent.<\/p>\n<p>Meaning searchers are closer to making a purchase decision.<\/p>\n<p>Targeting these can help improve your rankings and capture more organic traffic from competitors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_5_Prioritize_Your_Competitors_Keywords_List\"><\/span>Step 5: Prioritize Your Competitors\u2019 Keywords List<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you\u2019ve analyzed the competitor keywords, the next step is to integrate them into your strategy.<\/p>\n<p>First, compare the competitor keywords with the ones you\u2019re already targeting.<\/p>\n<p>But what exactly are you looking for?<\/p>\n<ul>\n<li>Are there any high-volume keywords you\u2019re not targeting yet?<\/li>\n<li>Are there terms they\u2019re ranking for where you could compete?<\/li>\n<li>Are there areas where you\u2019re already ranking, but could improve?<\/li>\n<\/ul>\n<p>This will ensure you\u2019re not leaving valuable opportunities on the table.<\/p>\n<p>Earlier, we used the example of vegan supplements.<\/p>\n<p>Here\u2019s a spreadsheet with keyword data for this niche, showing volume, difficulty, and value.<\/p>\n<p>Later, we\u2019ll show you how to create this spreadsheet (and provide a template.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Prioritization Framework \u2013 Spreadsheet\" alt=\"Keyword Prioritization Framework \u2013 Spreadsheet\" data-aspect-ratio=\"0.78142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-prioritization-framework-spreadsheet.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The more keywords you have in your database, the better.<\/p>\n<p>This gives you plenty of options to choose what to write about.<\/p>\n<p>(After all, the better keywords you choose, the faster you can grow your organic traffic and bring more leads.)<\/p>\n<p>Now, go to <a title=\"Keyword Overview: Discover New Ideas with Keyword Explorer\" href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/\" target=\"_blank\" rel=\"noopener\">Keyword Overview<\/a>, and add all your keywords.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Overview \u2013 Vegan suplements \u2013 Enter keywords\" alt=\"Keyword Overview \u2013 Vegan suplements \u2013 Enter keywords\" data-aspect-ratio=\"1.04\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-overview-vegan-suplements-enter-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then, click \u201c<strong>Analyze<\/strong>.\u201d<\/p>\n<p>Scroll down and press \u201c<strong>Export<\/strong>.\u201d<\/p>\n<p>Choose between XLXS, CSV or CSV semicolon.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword list \u2013 Export data\" alt=\"Keyword list \u2013 Export data\" data-aspect-ratio=\"0.43857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/07\/keyword-list-export-data.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>To prioritize your keywords well, use a simple scoring framework.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><a title=\"Download the template\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Yd6LhlbPYCkTS-IPTCrxXCM4eywrvN_TA-eq34R7Eg0\/copy\" target=\"_blank\" rel=\"noopener\">Download the template<\/a> and follow our steps<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>We\u2019ll use Google Sheets\u2014we\u2019ve exported our data in CSV format.<\/p>\n<p>Go there and press \u201c<strong>Import<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Prioritization Framework \u2013 Data import\" alt=\"Keyword Prioritization Framework \u2013 Data import\" data-aspect-ratio=\"0.56857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-prioritization-framework-data-import.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>An \u201cImport file\u201d window will open.<\/p>\n<p>Switch to the tab \u201c<strong>Upload<\/strong>,\u201d and choose your exported file.<\/p>\n<p>Then, click \u201c<strong>Browse<\/strong>,\u201d and choose your exported file.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Docs \u2013 Import file \u2013 Upload\" alt=\"Google Docs \u2013 Import file \u2013 Upload\" data-aspect-ratio=\"0.64142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-docs-import-file-upload.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then, click \u201c<strong>Import data<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Docs \u2013 Upload \u2013 Import data\" alt=\"Google Docs \u2013 Upload \u2013 Import data\" data-aspect-ratio=\"0.65714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-docs-upload-import-data.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Now, you have your raw data.<\/p>\n<p>What interests you is Volume (column C) and Keyword Difficulty (column E).<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Prioritization Framework \u2013 Raw data\" alt=\"Keyword Prioritization Framework \u2013 Raw data\" data-aspect-ratio=\"0.57714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-prioritization-framework-raw-data.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Click over to the \u201c<strong>Framework<\/strong>\u201d tab and check VLOOKUP formulas.<\/p>\n<p>In our case it\u2019s:<\/p>\n<ul>\n<li><code>=VLOOKUP(A2, Data_import!$A$1:$G$16, 3, FALSE)<\/code> to get Search Volume<\/li>\n<li><code>=VLOOKUP(A2, Data_import!$A$1:$G$16, 5, FALSE)<\/code> to get Ranking Difficulty<\/li>\n<\/ul>\n<p>At this point, you should have Search Volume and Ranking Difficulty columns and scores for these two (they\u2019re automatic.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Prioritization Framework \u2013 Ranking Difficulty &amp; Search Volume\" alt=\"Keyword Prioritization Framework \u2013 Ranking Difficulty &amp; Search Volume\" data-aspect-ratio=\"0.43285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-prioritization-framework-ranking-difficulty-and-search-volume.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>First, let\u2019s talk about Ranking Difficulty.<\/p>\n<p>This tells you how tough it\u2019ll be to rank for a keyword:<\/p>\n<ul>\n<li>Under 30: Low competition (easy to rank for), score = 1<\/li>\n<li>30-60: Medium competition, score = 2<\/li>\n<li>Over 60: High competition, score = 3<\/li>\n<\/ul>\n<p>Next, we\u2019ve got Business Value.<\/p>\n<p>This is a manual assessment (you have to insert numbers between 1 and 3 yourself) of how well the keyword aligns with your product or service.<\/p>\n<ul>\n<li>3 (High value): If your product fits well into content targeting that keyword<\/li>\n<li>2 (Medium value): If your product fits, but not perfectly<\/li>\n<li>1 (Low value): If the keyword is barely relevant<\/li>\n<\/ul>\n<p>Lastly, consider Search Volume.<\/p>\n<ul>\n<li>Over 800 searches\/month: High volume, score = 3<\/li>\n<li>500-800 searches\/month: Medium volume, score = 2<\/li>\n<li>Under 500 searches\/month: Low volume, score = 1<\/li>\n<\/ul>\n<p>Once you score all your keywords on these three factors, formulas in the sheet gives you the final score.<\/p>\n<p>This helps you prioritize what to target.<\/p>\n<p>Focus on keywords with high volume, low difficulty, and strong business value.<\/p>\n<p>Here\u2019s how:<\/p>\n<ul>\n<li><strong>High search volume<\/strong> (over 800 searches per month) means more potential traffic<\/li>\n<li><strong>Low ranking difficulty<\/strong> (anything under 30) means it\u2019s easier to break into the rankings<\/li>\n<li><strong>Strong business value<\/strong> means it\u2019s a perfect fit for what you offer, so it\u2019s worth your time to go after it<\/li>\n<\/ul>\n<p>For example a keyword \u201cvegan protein powder.\u201d<\/p>\n<p>It has high search volume, low ranking difficulty, and business value.<\/p>\n<p>Which means it\u2019s going to be a top priority.<\/p>\n<p>Meanwhile, something like \u201caffordable vegan protein powder\u201d has lower search volume and tougher competition.<\/p>\n<p>So, it might fall to the bottom of the list.<\/p>\n<p>This way, you\u2019re focusing on keywords that\u2019ll actually move the needle.<\/p>\n<p>But remember:<\/p>\n<p>In the end, any framework is just a framework.<\/p>\n<p>Consider market trends, customer feedback, and lifetime value, too.<\/p>\n<p>Now it\u2019s time to create a content plan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_6_Turn_Competitor_Keywords_into_Content\"><\/span>Step 6: Turn Competitor Keywords into Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you\u2019ve integrated competitor keywords into your strategy, it\u2019s time to plan your content around them.<\/p>\n<p>Say you\u2019re a fast-growing brand that can\u2019t compete with big players that rank high for high-volume and high-difficulty keywords.<\/p>\n<p>But you have authority in one field.<\/p>\n<p>And you found loads of decent-volume but low-competition keywords.<\/p>\n<p>So, your strategy should focus on this untapped area.<\/p>\n<p>Suppose your framework lists \u201cvegan vitamins\u201d as a high-priority keyword.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Vegan vitamins\" alt=\"Google SERP \u2013 Vegan vitamins\" data-aspect-ratio=\"1.0485714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-serp-vegan-vitamins.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It has commercial intent.<\/p>\n<p>And you know your customers often ask about it.<\/p>\n<p>First, review the types of pages that currently rank for this keyword.<\/p>\n<p>Then, create a landing page that lists all the vegan vitamins.<\/p>\n<p>Ensure it provides more value and depth than competing pages.<\/p>\n<p>Apply this workflow to each of your high-priority keywords for maximum impact.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_a_Strategic_Start_for_Using_Your_Competitors_Keywords\"><\/span>Get a Strategic Start for Using Your Competitors\u2019 Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Competitor keywords provide valuable insights for a focused SEO strategy.<\/p>\n<p>The most important thing is to approach this task through a strategic lens.<\/p>\n<p>To help you set the right priorities, download our keyword prioritization framework.<\/p>\n<p>Use it to create an at-a-glance reference of your keywords and related data.<\/p>\n<p>Then, put those insights to use to build a better SEO strategy and ultimately outrank your rivals.<\/p>\n<div class=\"sc-large-btn \">\n        <a class=\"btn btn-xl btn-success btn-rounded\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Yd6LhlbPYCkTS-IPTCrxXCM4eywrvN_TA-eq34R7Eg0\/copy\" target=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Yd6LhlbPYCkTS-IPTCrxXCM4eywrvN_TA-eq34R7Eg0\/copy\" download rel=\"noopener\"><br \/>\n                        Download the template        <\/a>\n    <\/div>\n<p>The post <a href=\"https:\/\/backlinko.com\/find-competitors-keywords\" target=\"_blank\" rel=\"noopener\">How to Find Competitors\u2019 Keywords to Boost Your SEO<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Finding competitor keywords is essential to building your SEO strategy. Why? Because they show what\u2019s working for others, highlight opportunities, and uncover gaps in your approach. At Backlinko, we\u2019ve spied on Ahrefs, Moz, and Semrush\u2019s keywords for years\u2014and found many opportunities. For instance, Ahrefs gets an estimated 2.5k monthly organic visits from the keyword \u201cwebsite authority checker.\u201d But this is only part of the story. The page targets over 1.7k keywords and drives an estimated 30k monthly organic visits. Clearly, A LOT of people are interested. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8,52],"tags":[],"class_list":["post-11944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko","category-marketing-blogs"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/12\/organic-research-ahrefs-website-authority-checker-organic-traffic-ReL9BR-600x272.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/12\/organic-research-ahrefs-website-authority-checker-organic-traffic-ReL9BR-600x272.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11944"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/11945"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}