{"id":11974,"date":"2024-12-29T23:48:08","date_gmt":"2024-12-29T23:48:08","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/"},"modified":"2024-12-29T23:48:08","modified_gmt":"2024-12-29T23:48:08","slug":"seo-for-plumbers-how-to-rank-higher-get-more-customers","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/","title":{"rendered":"SEO for Plumbers: How to Rank Higher &amp; Get More Customers"},"content":{"rendered":"<p>Want to know why some plumbing businesses dominate Google\u2019s first page while others struggle to get noticed?<\/p>\n<p>It\u2019s not luck.<\/p>\n<p>These plumbing companies all focus on the same core SEO strategies.<\/p>\n<p>Take Deer Valley Plumbing Contractors, for instance.<\/p>\n<p>They appear in Google\u2019s 3-Pack when prospective customers in their area search for \u201cplumbing company\u201d and other related keywords.<\/p>\n<p>And they have notably more reviews than the competition.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Businesses \u2013 Plumbing company \u2013 Arizona\" alt=\"Google Businesses \u2013 Plumbing company \u2013 Arizona\" data-aspect-ratio=\"0.63142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-businesses-plumbing-company-arizona.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Their site also ranks for 3K keywords.<\/p>\n<p>This helps Deer Valley Plumbing Contractors drive 2.7K organic visits to their website each month.<\/p>\n<p>Traffic that would cost an estimated $44.7K per month in Google Ads.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013  Deer Valley Plumbing \u2013 Overview\" alt=\"Organic Research \u2013 Deer Valley Plumbing \u2013 Overview\" data-aspect-ratio=\"0.35\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/organic-research-deervalleyplumbing-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The best part?<\/p>\n<p>With SEO for plumbers, your business can achieve similar\u2014or better\u2014results.<\/p>\n<p>In this guide, you\u2019ll learn SEO fundamentals that\u2019ll help your site rank higher, from local search to link-building.<\/p>\n<p>But first, let\u2019s start with a quick overview of what exactly plumbing SEO is.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#What_Is_Plumbing_SEO\" >What Is Plumbing SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#What_Are_the_Benefits_of_SEO_for_Plumbers\" >What Are the Benefits of SEO for Plumbers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#6_Essential_Plumber_SEO_Strategies\" >6 Essential Plumber SEO Strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#1_Keyword_Research\" >1. Keyword Research<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Understand_Keyword_Metrics\" >Understand Keyword Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Answer_User_Questions\" >Answer User Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Research_Competitor_Keywords\" >Research Competitor Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#2_Local_SEO\" >2. Local SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Claim_and_Optimize_Your_Google_Business_Profile\" >Claim and Optimize Your Google Business Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Collect_and_Manage_Online_Reviews\" >Collect and Manage Online Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Build_Local_Citations\" >Build Local Citations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#3_On-Page_SEO\" >3. On-Page SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Use_Your_Target_Keyword_in_the_Right_Places\" >Use Your Target Keyword in the Right Places<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Implement_Schema_Markup\" >Implement Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Analyze_Current_Pages_for_On-Page_SEO_Opportunities\" >Analyze Current Pages for On-Page SEO Opportunities<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#4_Content_Marketing\" >4. Content Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Answer_Questions_in_Your_Blog_Posts\" >Answer Questions in Your Blog Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Create_Location_and_Service_Pages\" >Create Location and Service Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Include_Semantic_Keywords_in_Your_Content\" >Include Semantic Keywords in Your Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#5_Technical_SEO\" >5. Technical SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Run_an_SEO_Audit\" >Run an SEO Audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Improve_Loading_Speed\" >Improve Loading Speed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#6_Link_Building\" >6. Link Building<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Spy_on_Your_Competitors_Backlink_Profiles\" >Spy on Your Competitors\u2019 Backlink Profiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Find_and_Reach_Out_to_High-Quality_Link_Prospects_for_Guest_Posting\" >Find and Reach Out to High-Quality Link Prospects for Guest Posting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Keep_Track_of_Your_Best_Links\" >Keep Track of Your Best Links<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2024\/12\/29\/seo-for-plumbers-how-to-rank-higher-get-more-customers\/#Get_More_Customers_with_Plumber_SEO\" >Get More Customers with Plumber SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Plumbing_SEO\"><\/span>What Is Plumbing SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Plumbing SEO is a set of practices that increase a plumbing company\u2019s website\u2019s visibility in search engines like Google.<\/p>\n<p>SEO for plumbers includes:<\/p>\n<ul>\n<li><strong><a title=\"On-Page SEO: The Definitive Guide + FREE Template\" href=\"https:\/\/backlinko.com\/on-page-seo\" target=\"_blank\" rel=\"noopener\">On-page optimization<\/a>:<\/strong> Optimizing your service pages for key terms like \u201cwater heater repair\u201d or \u201cemergency plumber\u201d by using strategic headers, meta descriptions, and location-based keywords that match how local customers actually search<\/li>\n<li><strong><a title=\"Technical SEO: The Ultimate Guide\" href=\"https:\/\/backlinko.com\/technical-seo-guide\" target=\"_blank\" rel=\"noopener\">Technical SEO<\/a>:<\/strong> Making sure your plumbing website loads quickly on mobile devices, has intuitive navigation, including clear contact information, and works smoothly for emergency calls<\/li>\n<li><strong><a title=\"Local SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/local-seo-guide\" target=\"_blank\" rel=\"noopener\">Local SEO<\/a>:<\/strong> Optimizing your Google Business Profile, service area pages, and local citations to show up in \u201cnear me\u201d searches and Google Maps when homeowners need a plumber in your area<\/li>\n<li><strong><a title=\"What Is Content Marketing? Complete Beginner&#039;s Guide\" href=\"https:\/\/backlinko.com\/hub\/content\/what-is-content-marketing\" target=\"_blank\" rel=\"noopener\">Content marketing<\/a>:<\/strong> Creating helpful guides, FAQs, and service pages that answer common plumbing questions like \u201cWhy is my water heater leaking?\u201d or \u201cHow to unclog a drain\u201d to attract local homeowners searching for solutions<\/li>\n<li><strong><a title=\"Link Building: The Definitive SEO Guide\" href=\"https:\/\/backlinko.com\/link-building\" target=\"_blank\" rel=\"noopener\">Link building<\/a>:<\/strong> Building credibility and authority by getting featured in local business directories, home service websites, and plumbing supplier sites<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Plumber near me\" alt=\"Google SERP \u2013 Plumber near me\" data-aspect-ratio=\"1.1571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-serp-plumber-near-me.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Benefits_of_SEO_for_Plumbers\"><\/span>What Are the Benefits of SEO for Plumbers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO has many benefits for plumbers\u2014especially if you\u2019re at the top of the search engine results pages (SERPs).<\/p>\n<p>This includes attracting more qualified leads, building authority, and increasing revenue\u2014all without spending a dime on advertising.<\/p>\n<p>Think about how people search for plumbers today.<\/p>\n<p>When a homeowner\u2019s water heater fails at midnight, or their kitchen sink backs up before a dinner party, they immediately grab their phone and search Google.<\/p>\n<p>SEO increases your chances of showing up in these searches, helping you get more ready-to-hire leads.<\/p>\n<p>And you have plenty of opportunities\u2014246,000 people search for \u201cplumbers near me\u201d in the U.S. every month.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Overview \u2013 Plumbers near me \u2013 Volume\" alt=\"Keyword Overview \u2013 Plumbers near me \u2013 Volume\" data-aspect-ratio=\"0.75285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-overview-plumbers-near-me-volume.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But that\u2019s far from the only search term getting traffic.<\/p>\n<p>Countless people search for standard and urgent plumbing-related terms monthly:<\/p>\n<ul>\n<li><strong>Emergency plumber:<\/strong> 27,100 monthly searches<\/li>\n<li><strong>Plumbing companies near me:<\/strong> 27,000 monthly searches<\/li>\n<li><strong>Best plumbers near me:<\/strong> 9,900 monthly searches<\/li>\n<li><strong>24 hour plumber:<\/strong> 4,400 monthly searches<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Overview \u2013 Emergency Plumber \u2013 Volume\" alt=\"Keyword Overview \u2013 Emergency Plumber \u2013 Volume\" data-aspect-ratio=\"0.75857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-overview-emergency-plumber-volume.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>When your website ranks at the top of Google for these terms, you\u2019re essentially setting up a 24\/7 lead generation system.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Essential_Plumber_SEO_Strategies\"><\/span>6 Essential Plumber SEO Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ready to outrank your competitors and capture more high-value plumbing leads?<\/p>\n<p>These six SEO strategies work together to boost your search visibility. And convert website visitors into paying customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Keyword_Research\"><\/span>1. Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step of any plumber SEO campaign is keyword research.<\/p>\n<p>This involves identifying <a title=\"Keyword Analysis: The Complete Guide\" href=\"https:\/\/backlinko.com\/conduct-keyword-analysis\" target=\"_blank\" rel=\"noopener\">relevant keywords<\/a> based on key metrics like search intent, volume, and keyword difficulty. And conducting research into your competitors\u2019 keyword strategies.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Understand_Keyword_Metrics\"><\/span>Understand Keyword Metrics<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A tool like Semrush\u2019s <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a> is helpful for conducting keyword research.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> A free Semrush account gives you 10 searches in this tool per day. Or you can use this link to access a <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">14-day trial on a Semrush Pro subscription<\/a>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Enter a seed keyword like \u201cplumbing company\u201d into the Keyword Magic Tool.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Plumbing company \u2013 Search\" alt=\"Keyword Magic Tool \u2013 Plumbing company \u2013 Search\" data-aspect-ratio=\"0.41857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-magic-tool-plumbing-company-search.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You\u2019ll see a list of keyword ideas and some important information about each term.<\/p>\n<p>This includes \u201cIntent.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Plumbing company \u2013 Keywords Intent\" alt=\"Keyword Magic Tool \u2013 Plumbing company \u2013 Keywords Intent\" data-aspect-ratio=\"0.85428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-magic-tool-plumbing-company-keywords-intent.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"Search Intent and SEO: A Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\">Search intent<\/a> is the reason behind a user\u2019s search\u2014it tells you why they searched and what they were hoping to find.<\/p>\n<p>There are four types of search intent.<\/p>\n<p>Including:<\/p>\n<ul>\n<li><strong>Informational:<\/strong> These are searches where people want to learn something, like \u201chow to fix a clogged toilet.\u201d This type of content works best as detailed guides and tutorials.<\/li>\n<li><strong>Navigational:<\/strong> When searchers are looking for a specific plumbing business or page like \u201cJerry\u2019s Plumbing Company\u201d or \u201cPlumbing Pros hours of operation\u201d<\/li>\n<li><strong>Commercial:<\/strong> The person wants to know more about a product or business, such as \u201cbest plumbers in Austin\u201d and \u201csink repair.\u201d Use these in product comparison articles, testimonials, and service pages.<\/li>\n<li><strong>Transactional:<\/strong> The person is ready to hire and might search \u201chire a plumber\u201d or \u201ccall a plumber.\u201d Use strategic calls to action (CTA) and keywords like \u201chire\u201d and \u201cbook now\u201d on your site.<\/li>\n<\/ul>\n<p>For example, \u201cplumbing company\u201d has <a title=\"Commercial Intent Keywords: What They Are &amp; How to Rank\" href=\"https:\/\/backlinko.com\/commercial-intent\" target=\"_blank\" rel=\"noopener\">commercial intent<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Plumbing company \u2013 Keyword\" alt=\"Keyword Magic Tool \u2013 Plumbing company \u2013 Keyword\" data-aspect-ratio=\"0.12285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-magic-tool-plubbing-company-keyword.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This means the user\u2019s goal for this search is to research plumbing company options, read reviews, and view services, making it a good term to target on a service page.<\/p>\n<p>But if someone searches \u201chow to fix a leaky faucet,\u201d (which has informational intent), they expect to find detailed DIY instructions with photos or videos.<\/p>\n<p>See the difference?<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Rainbow Restoration \u2013 How to fix leaky faucet\" alt=\"Rainbow Restoration \u2013 How to fix leaky faucet\" data-aspect-ratio=\"0.85142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/rainbowrestores-how-to-fix-leaky-faucet.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Next, let\u2019s look at two other crucial metrics:<\/p>\n<ul>\n<li><strong>Volume:<\/strong> The number of monthly searches for a keyword<\/li>\n<li><strong>Keyword Difficulty (KD):<\/strong> A rating showing how hard it is to rank for that keyword from zero to 100<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Plumbing company \u2013 Volume &amp; KD\" alt=\"Keyword Magic Tool \u2013 Plumbing company \u2013 Volume &amp; KD\" data-aspect-ratio=\"0.84714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-magic-tool-plumbing-company-volume-and-kd.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>While you\u2019ll likely have broad keywords on most pages, if you have a newer site (or one that lacks authority), you\u2019ll also want to target terms that\u2019ll be easier to rank for in the SERPs.<\/p>\n<p><a title=\"Local Keyword Research: 4 Steps to Win More Customers\" href=\"https:\/\/backlinko.com\/local-keyword-research\" target=\"_blank\" rel=\"noopener\">Local keywords<\/a> often have this perfect combination\u2014moderate search volume with lower competition in specific service areas.<\/p>\n<p>For example, \u201cplumbing companies in phoenix, arizona\u201d gets 70 searches per month and has a low keyword difficulty score of 27.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Plumbing companies \u2013 Arizona, Phoenix\" alt=\"Keyword Magic Tool \u2013 Plumbing companies \u2013 Arizona, Phoenix\" data-aspect-ratio=\"0.12857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-magic-tool-plumbing-companies-arizona-phoenix.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You might use this term on a location page to target local customers.<\/p>\n<p>Continue researching keywords to target on each page of your site\u2014making sure to adjust your focus for each page\u2019s specific purpose:<\/p>\n<ul>\n<li><strong>Service pages should target specific plumbing solutions:<\/strong> Water heater repair, drain cleaning, radiator installation<\/li>\n<li><strong>Location pages need geographic terms:<\/strong> Local plumbing company, plumber in [city], 24\/7 plumbers in [city]<\/li>\n<li><strong>About pages should emphasize trust and credentials:<\/strong> Licensed plumber, family-owned plumbing, plumbing company hours<\/li>\n<li><strong>Resource pages should answer common questions and concerns:<\/strong> How to fix a leaky faucet, signs you need repiping, water heater maintenance tips<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Answer_User_Questions\"><\/span>Answer User Questions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Your target audience likely has a lot of questions about plumbing problems and hiring a plumber.<\/p>\n<p>These questions make great topics for FAQ pages and blog posts.<\/p>\n<p>Here\u2019s how to find them using the Keyword Magic Tool:<\/p>\n<p>Search for a broad keyword like \u201cdrain repair\u201d and apply the \u201c<strong>Questions<\/strong>\u201d filter.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Magic Tool \u2013 Drain repair \u2013 Questions\" alt=\"Keyword Magic Tool \u2013 Drain repair \u2013 Questions\" data-aspect-ratio=\"0.76428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-magic-tool-drain-repair-questions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The tool will return options like:<\/p>\n<ul>\n<li><strong>How to repair tub drain:<\/strong> 320 volume; 29 KD<\/li>\n<li><strong>How to repair shower drain:<\/strong> 210 volume; 30 KD<\/li>\n<li><strong>How to repair a leaking shower drain:<\/strong> 170 volume; 23 KD<\/li>\n<\/ul>\n<p>All of the above topics have informational intent, which means they\u2019d work well as step-by-step tutorials on your blog.<\/p>\n<p>Plus, answering these questions with high-quality content will help you establish expertise.<\/p>\n<p>As you review the questions, pay attention to volume and KD scores\u2014the lower the KD, the easier it\u2019ll be for you to rank for each term.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Research_Competitor_Keywords\"><\/span>Research Competitor Keywords<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You don\u2019t have to start from scratch when finding keywords\u2014analyze what\u2019s already working for your successful competitors.<\/p>\n<p>A tool like Semrush\u2019s <a title=\"Keyword Gap: Find New Ideas From Competitor Keywords\" href=\"https:\/\/www.semrush.com\/analytics\/keywordgap\" target=\"_blank\" rel=\"noopener\">Keyword Gap<\/a> can help you with this.<\/p>\n<p>First, enter your URL and up to four competitors\u2019 URLs. Hit \u201c<strong>Compare<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Gap \u2013 Bill Howe \u2013 Search\" alt=\"Keyword Gap \u2013 Bill Howe \u2013 Search\" data-aspect-ratio=\"0.43857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-gap-billhowe-search.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Now, you\u2019ll see an overview of your site\u2019s keyword performance compared to your competitors.<\/p>\n<p>Including how many ranking keywords you and each of your rivals have.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Gap \u2013 Bill Howe \u2013 Keyword Overlap\" alt=\"Keyword Gap \u2013 Bill Howe \u2013 Keyword Overlap\" data-aspect-ratio=\"0.72857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-gap-billhowe-keyword-overlap.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>As you review the reports, pay special attention to three key opportunities:<\/p>\n<ul>\n<li><strong>Missing:<\/strong> Keywords your competitors rank for but you don\u2019t<\/li>\n<li><strong>Weak:<\/strong> Keywords where competitors outrank you<\/li>\n<li><strong>Untapped:<\/strong> Keywords where at least one competitor ranks<\/li>\n<\/ul>\n<p>These are opportunities to target these keywords on existing pages.<\/p>\n<p>And create new content to knock your competitors off the SERPs.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Keyword Gap \u2013 Bill Howe \u2013 Details for filters\" alt=\"Keyword Gap \u2013 Bill Howe \u2013 Details for filters\" data-aspect-ratio=\"0.70428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/keyword-gap-billhowe-details-for-filters.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos.<\/p>\n<p>If they list services, include pricing guides and customer case studies.<\/p>\n<p>Aim to outrank them with higher-quality content that diverts traffic away from their site to yours.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Local_SEO\"><\/span>2. Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Local SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/local-seo-guide\" target=\"_blank\" rel=\"noopener\">Local SEO<\/a> is vital for plumbers.<\/p>\n<p>Why?<\/p>\n<p>Because when someone conducts a search with local intent, such as \u201cplumber near me\u201d or \u201cplumber in [city],\u201d Google shows three local businesses at the top of the page.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Businesses \u2013 Plumber in Queens New York\" alt=\"Google Businesses \u2013 Plumber in Queens New York\" data-aspect-ratio=\"0.81\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-businesses-plumber-in-queens-newyork.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This is the 3-Pack I mentioned earlier in the article\u2014and it\u2019s prime real estate for plumbers.<\/p>\n<p>Let\u2019s make sure your business shows up there.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Claim_and_Optimize_Your_Google_Business_Profile\"><\/span>Claim and Optimize Your Google Business Profile<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Start by claiming your free <a title=\"How to Optimize Your Google Business Profile\" href=\"https:\/\/backlinko.com\/google-business-profile-guide\" target=\"_blank\" rel=\"noopener\">Google Business Profile<\/a> (GBP). If you\u2019re not sure how to do this, <a title=\"How to add or claim your Business Profile on Google - Android\" href=\"https:\/\/support.google.com\/business\/answer\/2911778\" target=\"_blank\" rel=\"noopener\">follow Google\u2019s tutorial<\/a>.<\/p>\n<p>Add your business name, address, and phone number (NAP) to your profile.<\/p>\n<p>Double-check that you\u2019ve entered everything correctly.<\/p>\n<p>Accurate NAPs show Google your business is trustworthy, which helps increase your chances of ranking in the Map Pack.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Map Pack \u2013 Plumber in Phoenix\" alt=\"Google Map Pack \u2013 Plumber in Phoenix\" data-aspect-ratio=\"1.32\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-map-pack-plumber-in-phoenix.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Next, create a keyword-rich business description that includes important terms for your business.<\/p>\n<p>This will be the services you offer and any standout features like \u201clocal plumbing business\u201d or \u201cemergency plumbing repair.\u201d<\/p>\n<p>For example, Maloney Plumbing and Drain Services included key terms like \u201cplumbing repair\u201d and \u201cdrain clearing\u201d in their company overview.<\/p>\n<p>They also referenced the location they serve: \u201cPhoenix.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Maloney Plumbing and Drain Services  \u2013 Overview \u2013 Key terms, location\" alt=\"Maloney Plumbing and Drain Services \u2013 Overview \u2013 Key terms, location\" data-aspect-ratio=\"0.63076923076923\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/maloney-plumbing-and-drain-services-company-overview-key-terms-location.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Add as many relevant service categories as possible\u2014from sewer cleaning to garbage disposal installation.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Maloney Plumbing and Drain Services  \u2013 Services\" alt=\"Maloney Plumbing and Drain Services \u2013 Services\" data-aspect-ratio=\"0.99333333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/maloney-plumbing-and-drain-services-company-services.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The photos section isn\u2019t just about showing you exist.<\/p>\n<p>Your images should build trust and show potential customers exactly what to expect:<\/p>\n<ul>\n<li>Uniformed technicians (shows professionalism)<\/li>\n<li>Branded trucks (proves you\u2019re established)<\/li>\n<li>Actual repair work (demonstrates expertise)<\/li>\n<li>Team in action (builds credibility)<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Maloney Plumbing and Drain Services  \u2013 Photos\" alt=\"Maloney Plumbing and Drain Services \u2013 Photos\" data-aspect-ratio=\"1.3283333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/maloney-plumbing-and-drain-services-company-photos.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Finally, post updates.<\/p>\n<p>This shows searchers and Google that you\u2019re an active business with up-to-date information.<\/p>\n<p>But it also lets you share vital details, communicate with customers, and highlight promotions and events.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Maloney Plumbing and Drain Services  \u2013 Updates\" alt=\"Maloney Plumbing and Drain Services \u2013 Updates\" data-aspect-ratio=\"1.2833333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/maloney-plumbing-and-drain-services-company-updates.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>With your GBP filled out, it\u2019s time to focus on earning positive reviews\u2014lots of them.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Collect_and_Manage_Online_Reviews\"><\/span>Collect and Manage Online Reviews<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Reviews matter more than you may realize.<\/p>\n<p><a title=\"Local Consumer Review Survey 2024: Trends, Behaviors, and...\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">Seventy-one percent<\/a> of consumers will not consider using a business if it has an average review rating below three stars.<\/p>\n<p>Google also <a title=\"How to improve your local ranking on Google - Google Business Profile Help\" href=\"https:\/\/support.google.com\/business\/answer\/7091?sjid=1444656032423479622-NA#zippy=%2Cmanage-respond-to-reviews%2Cprominence\" target=\"_blank\" rel=\"noopener\">states<\/a> that one of the three ranking factors for local search is \u201cprominence,\u201d which is defined by how popular a business is online and offline.<\/p>\n<p>(Prominence includes review count and average review rating.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Maloney Plumbing and Drain Services  \u2013 Prominence\" alt=\"Maloney Plumbing and Drain Services \u2013 Prominence\" data-aspect-ratio=\"0.795\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/maloney-plumbing-and-drain-services-company-prominence.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>So, how do you get more positive reviews?<\/p>\n<p>You ask for them.<\/p>\n<p>Most importantly, you make it easy for past clients to leave reviews.<\/p>\n<p>For example, Total Service Plumbing created a dedicated review page on their website that links to each of their location\u2019s Google Business Profiles.<\/p>\n<p>Smart.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Total Service Plumbing \u2013 Review page\" alt=\"Total Service Plumbing \u2013 Review page\" data-aspect-ratio=\"0.59571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/total-service-plumbing-review-page.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>While having a page on your website is helpful, you\u2019ll want to take a multi-pronged approach to collecting reviews.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>Send a follow-up text right after completing a service<\/li>\n<li>Include a review link in your invoice emails<\/li>\n<li>Create QR codes on your business cards and service vehicles<\/li>\n<li>Train your technicians to ask satisfied customers for reviews<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Use a tool like Semrush\u2019s <a title=\"Strengthen your online reputation with AI review management\" href=\"https:\/\/www.semrush.com\/review-management\" target=\"_blank\" rel=\"noopener\">Review Management<\/a> to make it easy to track and reply to all your reviews (even negative ones) from your Google Business Profile and other directories. This shows you value customer feedback and want to improve your services.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"West Plumbing LLC \u2013 Customer feedback\" alt=\"West Plumbing LLC \u2013 Customer feedback\" data-aspect-ratio=\"1.1883333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/westplumbingllc-customer-feedback.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Build_Local_Citations\"><\/span>Build Local Citations<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A local citation is any mention of your business on the internet.<\/p>\n<p>This includes your basic contact details, like your NAP.<\/p>\n<p>Think Yelp, Angi, and Porch.com.<\/p>\n<p>The key? Keep your information consistent everywhere.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Yelp \u2013 Consistent business information\" alt=\"Yelp \u2013 Consistent business information\" data-aspect-ratio=\"0.70714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/yelp-consistent-business-information.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Consistent business information tells search engines your business is legitimate and trustworthy.<\/p>\n<p>But manually searching and verifying your citations is not a productive use of your time (or your team\u2019s).<\/p>\n<p>Use a tool like Semrush\u2019s <a title=\"Listing Management by Semrush - Visibility Where You Need It Most\" href=\"https:\/\/www.semrush.com\/listings-management\" target=\"_blank\" rel=\"noopener\">Listing Management<\/a> tool to automate this process.<\/p>\n<p>Listing Management automatically checks for issues like missing phone numbers and incorrect addresses and updates them for you.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Listing Management \u2013 Ranshav \u2013 Plumbing and heating example\" alt=\"Listing Management \u2013 Ranshav \u2013 Plumbing and heating example\" data-aspect-ratio=\"0.66571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/listing-management-ranshav-plumbing-and-heating-example.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This makes it easy to maintain updated and accurate listings across multiple directories and keep your local SEO on point.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_On-Page_SEO\"><\/span>3. On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"On-Page SEO: The Definitive Guide + FREE Template\" href=\"https:\/\/backlinko.com\/on-page-seo\" target=\"_blank\" rel=\"noopener\">On-page SEO<\/a> is the practice of improving webpage elements so your website ranks higher in SERPs and earns more relevant traffic.<\/p>\n<p>Here\u2019s how to optimize your plumbing site.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Use_Your_Target_Keyword_in_the_Right_Places\"><\/span>Use Your Target Keyword in the Right Places<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Every webpage has specific spots where keywords make the biggest impact.<\/p>\n<p>This includes the following elements:<\/p>\n<ul>\n<li><strong>Title tag:<\/strong> This is the title that shows up in search results. Limit this to 50-60 characters and include the target keyword as close to the front as possible.<\/li>\n<li><strong><a title=\"How to Write SEO-Friendly Meta Descriptions\" href=\"https:\/\/backlinko.com\/hub\/seo\/meta-descriptions\" target=\"_blank\" rel=\"noopener\">Meta description<\/a>:<\/strong> This is the summary that appears under the title tag in search results. Include the target keyword and keep it under 155 characters.<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Nick\u2019s- Plumbing \u2013 Title tag &amp; meta description\" alt=\"Nick's- Plumbing \u2013 Title tag &amp; meta description\" data-aspect-ratio=\"0.25571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/nicks-plumbing-title-tag-and-meta-description.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> SEO plugins like RankMath and Yoast SEO make it fast and easy to customize title tags and meta descriptions on your site. The plugins will also alert you when you\u2019ve forgotten to add metadata, helping ensure you keep up with on-page optimization. <\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>You\u2019ll also want to add your target keyword to the <a title=\"H1 Tags: Best Practices, Examples &amp; Tips for SEO\" href=\"https:\/\/backlinko.com\/h1-tag\" target=\"_blank\" rel=\"noopener\">H1 (aka the headline)<\/a> of each page.<\/p>\n<p>For example, plumbing company Benjamin Franklin uses the keyword \u201cResidential Leak Detection Services\u201d on its H1 for one of its service pages.<\/p>\n<p>H1s tell Google and readers what your page is about.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Benjamin Franklin Plumbing \u2013 Leak Detection Services \u2013 H1\" alt=\"Benjamin Franklin Plumbing \u2013 Leak Detection Services \u2013 H1\" data-aspect-ratio=\"0.43142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/benjaminfranklinplumbing-leak-detection-services-h1.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Every service page needs a unique H1\u2014aka, don\u2019t use \u201cPlumbing Services\u201d on multiple pages.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Use subheads (H2, H3, H4) to organize your content. Include keyword variations in them naturally.<\/p>\n<p>For example, Benjamin Franklin uses \u201cThe Types of Plumbing Leaks We Repair\u201d as an H2 and has \u201cCommon Signs of Plumbing Leaks\u201d underneath as an H3.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Benjamin Franklin Plumbing \u2013 Using subheadings\" alt=\"Benjamin Franklin Plumbing \u2013 Using subheadings\" data-aspect-ratio=\"0.82363636363636\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/benjaminfranklinplumbing-using-subheadings.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You\u2019ll also want to add descriptive alt text to your images.<\/p>\n<p>This helps Google understand what your images show and ensures your site is accessible for those using screen readers.<\/p>\n<p>For example, <a title=\"Image SEO: 15 Tips for Image Optimization\" href=\"https:\/\/backlinko.com\/image-seo\" target=\"_blank\" rel=\"noopener\">alt text<\/a> for this image could be: \u201cProfessional plumber in uniform inspecting under-sink plumbing while showing digital tablet to homeowner in kitchen.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Plumbing services in Phoenix \u2013 Image\" alt=\"Plumbing services in Phoenix \u2013 Image\" data-aspect-ratio=\"0.8\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/plumbing-services-in-phoenix-image.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"SEO Content: How to Create Content That Ranks\" href=\"https:\/\/backlinko.com\/seo-content\" target=\"_blank\" rel=\"noopener\">SEO Content: Complete Beginner\u2019s Guide<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Implement_Schema_Markup\"><\/span>Implement Schema Markup<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a title=\"Schema Markup 101: Boost Your SEO &amp; Improve Search\" href=\"https:\/\/backlinko.com\/schema-markup-guide\" target=\"_blank\" rel=\"noopener\">Schema markup<\/a> is code that helps search engines understand your content better.<\/p>\n<p>It\u2019s a \u200ccommon practice to put this code on all webpages, especially service and location pages.<\/p>\n<p>When done right, it can make your listing stand out with <a title=\"Rich Snippets: A Complete Beginner&#039;s Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/snippets\" target=\"_blank\" rel=\"noopener\">rich snippets<\/a> that include:<\/p>\n<ul>\n<li>Your business logo<\/li>\n<li>Star ratings<\/li>\n<li>Service prices<\/li>\n<li>Availability hours<\/li>\n<\/ul>\n<p>Like this plumbing company that shows up when searching for \u201cclogged drain repair in San Diego.\u201d<\/p>\n<p>The listing features a 4.8 star rating and shows the business has over 8K votes, helping to instill confidence in searchers.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Rooter Hero Plumbing \u2013 Star rating\" alt=\"Rooter Hero Plumbing \u2013 Star rating\" data-aspect-ratio=\"0.26285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/rooter-hero-plumbing-star-rating.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Use Google\u2019s free <a title=\"Structured Data Markup Helper\" href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/\" target=\"_blank\" rel=\"noopener\">Schema markup generator tool<\/a>.<\/p>\n<p>Select \u201c<strong>Local Businesses<\/strong>\u201d for the data type.<\/p>\n<p>Enter the URL of the webpage and click \u201c<strong>Start Tagging<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Structured Data Markup Helper \u2013 Benjamin Franklin Plumbing\" alt=\"Google Structured Data Markup Helper \u2013 Benjamin Franklin Plumbing\" data-aspect-ratio=\"0.63571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-structured-data-markup-helper-benjamin-franklin-plumbing.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This takes you to the webpage where you highlight or tag the content needed for the code.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Structured Data Markup Helper \u2013 Create HTML\" alt=\"Google Structured Data Markup Helper \u2013 Create HTML\" data-aspect-ratio=\"0.55571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-structured-data-markup-helper-create-html.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Once you\u2019re done tagging the page, click \u201c<strong>Create HTML<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Structured Data Markup Helper \u2013 Script block\" alt=\"Google Structured Data Markup Helper \u2013 Script block\" data-aspect-ratio=\"0.46571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/google-structured-data-markup-helper-script-block.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Copy the script block and paste it to the head section of your webpage\u2019s HTML.<\/p>\n<p>Too technical for you?<\/p>\n<p>Hire a developer or tech-savvy friend to help you with this step.<\/p>\n<p>It\u2019s worth the hassle, as it can help your plumbing business stand out in the SERPs.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Analyze_Current_Pages_for_On-Page_SEO_Opportunities\"><\/span>Analyze Current Pages for On-Page SEO Opportunities<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>As you add more pages to your site and blog, you\u2019ll want to make sure you\u2019ve properly implemented on-page optimization.<\/p>\n<p>Semrush\u2019s <a title=\"On Page SEO Checker\" href=\"https:\/\/www.semrush.com\/on-page-seo-checker\/\" target=\"_blank\" rel=\"noopener\">On Page SEO Checker<\/a> can help you with this\u2014it automates the process, so you don\u2019t have to check each page manually.<\/p>\n<p>Enter your URL and click \u201c<strong>Get ideas<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"On Page SEO Checker \u2013 Ranshaw \u2013 Get ideas\" alt=\"On Page SEO Checker \u2013 Ranshaw \u2013 Get ideas\" data-aspect-ratio=\"0.34571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/on-page-seo-checker-ranshaw-get-ideas.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Click the \u201c<strong>View all pages &amp; ideas<\/strong>\u201d to view the full list of pages it found to optimize.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"On Page SEO Checker \u2013 Ranshaw \u2013 Overview\" alt=\"On Page SEO Checker \u2013 Ranshaw \u2013 Overview\" data-aspect-ratio=\"1.0042857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/on-page-seo-checker-ranshaw-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Click the blue \u201cIdeas\u201d button for any page to view the suggestions.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"On Page SEO Checker \u2013 Ranshaw \u2013 Optimization Ideas\" alt=\"On Page SEO Checker \u2013 Ranshaw \u2013 Optimization Ideas\" data-aspect-ratio=\"0.87428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/on-page-seo-checker-ranshaw-optimization-ideas.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example, you\u2019ll see recommendations like avoiding keyword stuffing in content, creating more informative contentm, and providing more relevant meta descriptions.<\/p>\n<p>It\u2019ll also give you tips on how to score <a title=\"Featured Snippets: What Are They and How to Get Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/featured-snippets\" target=\"_blank\" rel=\"noopener\">featured snippets<\/a> for certain keywords.<\/p>\n<p>Make the necessary changes to help give your site a boost in the SERPs.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"On Page SEO Checker \u2013 Ranshaw \u2013 Optimization Ideas \u2013 Content\" alt=\"On Page SEO Checker \u2013 Ranshaw \u2013 Optimization Ideas \u2013 Content\" data-aspect-ratio=\"1.0557142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/on-page-seo-checker-ranshaw-optimization-ideas-content.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"4_Content_Marketing\"><\/span>4. Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating helpful, <a title=\"Content Writing 101: How to Create High-Quality Content\" href=\"https:\/\/backlinko.com\/hub\/content\/writing\" target=\"_blank\" rel=\"noopener\">high-quality content<\/a> for your audience is a big part of SEO.<\/p>\n<p>It can also drive long-term results and steady organic traffic over time.<\/p>\n<p>Let\u2019s look at how you can use content marketing to attract leads and instill confidence in prospective customers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Answer_Questions_in_Your_Blog_Posts\"><\/span>Answer Questions in Your Blog Posts<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>People who have a clogged toilet might not want to hire a plumber right away.<\/p>\n<p>They might first try to fix the problem themselves\u2014this is when they try to find answers online.<\/p>\n<p>As a plumber, you\u2019re in the best position to teach them how to unclog a toilet.<\/p>\n<p>Like Benjamin Franklin did on its blog:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Benjamin Franklin Plumber \u2013 Blog topic\" alt=\"Benjamin Franklin Plumber \u2013 Blog topic\" data-aspect-ratio=\"0.89\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/benjamin-franklin-plumber-blog-topic.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>With step-by-step instructions, Benjamin Franklin gives its target customers the information they need to handle the job themselves.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Benjamin Franklin Plumber \u2013 Plumbing topic instructions\" alt=\"Benjamin Franklin Plumber \u2013 Plumbing topic instructions\" data-aspect-ratio=\"0.97\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/benjamin-franklin-plumbing-topic-instructions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But they also include hiring a pro as an option to encourage those who don\u2019t want to DIY to give them a call.<\/p>\n<p>Nice.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Benjamin Franklin Plumber \u2013 Call a Plumber\" alt=\"Benjamin Franklin Plumber \u2013 Call a Plumber\" data-aspect-ratio=\"0.54\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/benjamin-franklin-plumber-call-a-plumber.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Sounds simple enough, right?<\/p>\n<p>Well, you\u2019ll be competing in the SERPs with countless other plumbers who are targeting the same keywords for the same topics.<\/p>\n<p>So, how do you stand out?<\/p>\n<p>By following Google\u2019s quality guidelines for content: experience, expertise, authoritativeness, and trustworthiness (<a title=\"Google E-E-A-T: How to Create People-First Content (+ Free Audit)\" href=\"https:\/\/backlinko.com\/google-e-e-a-t\" target=\"_blank\" rel=\"noopener\">E-E-A-T<\/a>).<\/p>\n<p>Here\u2019s how:<\/p>\n<ul>\n<li><strong>Prove your expertise.<\/strong> Include an author bio at the end of your content and highlight your experience as a plumber, including any certifications, years of experience, education, and more<\/li>\n<li><strong>Include step-by-step photos and videos:<\/strong> Guide your readers through each step with high-quality photos and videos that show you know your stuff<\/li>\n<li><strong>Add expert insights and quotes:<\/strong> Share firsthand tips that showcase your experience and include quotes from SMEs on your team to infuse your content with more authority and trust<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Create_Location_and_Service_Pages\"><\/span>Create Location and Service Pages<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Location and service pages are exactly what they sound like.<\/p>\n<p>They\u2019re dedicated webpages for every service and location of your business.<\/p>\n<p>If you have 10 different plumbing services, you need to create 10 separate pages describing each service.<\/p>\n<p>For example, Jimmy Joe\u2019s Plumbing has a separate page for everything from backflow prevention to home remodeling plumbing.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Jimmy Joe\u2019s Plumbing \u2013 Service pages dropdown\" alt=\"Jimmy Joe's Plumbing \u2013 Service pages dropdown\" data-aspect-ratio=\"0.51571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/immyjoesplumbing-service-pages-dropdown.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>If you have multiple locations, you\u2019ll also want to create dedicated pages for each one.<\/p>\n<p>Like John the Plumber did in Florida.<\/p>\n<p>Its site has pages for each location with city-specific content on each one.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"John the Plumber\u2013 Service Areas dropdown\" alt=\"John the Plumber\u2013 Service Areas dropdown\" data-aspect-ratio=\"0.50571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/johntheplumberfl-service-areas-dropdown.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Create unique content for each location page\u2014don\u2019t copy\/paste. <a title=\"Duplicate Content and SEO: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/duplicate-content\" target=\"_blank\" rel=\"noopener\">Duplicate content<\/a> is a big no-no in SEO and can negatively impact your rankings.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Include_Semantic_Keywords_in_Your_Content\"><\/span>Include Semantic Keywords in Your Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a title=\"Semantic SEO: What It Is and Why It Matters\" href=\"https:\/\/backlinko.com\/hub\/seo\/semantic-seo\" target=\"_blank\" rel=\"noopener\">Semantic keywords<\/a> are keywords that are related to your target keywords.<\/p>\n<p>It\u2019s important to add semantic keywords to your content because it helps Google understand the context of your content.<\/p>\n<p>You can use keyword research tools to find related keywords based on a seed keyword.<\/p>\n<p>But you can also type a word in Google and view the <a title=\"FREE \" href=\"https:\/\/backlinko.com\/tools\/people-also-ask\" target=\"_blank\" rel=\"noopener\">People Also Ask<\/a> section.<\/p>\n<p>For example, typing in \u201cheater installation\u201d reveals semantic and question keywords you can target in content.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"People Also Ask \u2013 Heater installation\" alt=\"People Also Ask \u2013 Heater installation\" data-aspect-ratio=\"0.44714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/people-also-ask-heater-installation.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"5_Technical_SEO\"><\/span>5. Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Technical SEO: The Ultimate Guide\" href=\"https:\/\/backlinko.com\/technical-seo-guide\" target=\"_blank\" rel=\"noopener\">Technical SEO<\/a> is the process of improving your website\u2019s technical aspects.<\/p>\n<p>In other words, it needs to be fast, mobile-friendly, and secure.<\/p>\n<p>But if you\u2019re not a technical person, don\u2019t worry.<\/p>\n<p>I\u2019ll teach you how to run an audit and check your site\u2019s speed with user-friendly tools.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Run_an_SEO_Audit\"><\/span>Run an SEO Audit<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>An audit can identify issues with your site, particularly page errors that affect your site\u2019s performance and health.<\/p>\n<p>For instance, broken links and pages can damage your website\u2019s ranking and authority.<\/p>\n<p>Tools like Ahrefs and Semrush offer free <a title=\"5 Best SEO Audit Tools for More Traffic\" href=\"https:\/\/backlinko.com\/best-seo-audit-tools\" target=\"_blank\" rel=\"noopener\">website audit tools<\/a>.<\/p>\n<p>For example, Semrush\u2019s <a title=\"Site Audit: Improve the SEO of Your Website | Semrush\" href=\"https:\/\/www.semrush.com\/siteaudit\/\" target=\"_blank\" rel=\"noopener\">Site Audit<\/a> tool lets you audit up to 100 pages per month on Semrush\u2019s free plan.<\/p>\n<p>Enter your website\u2019s URL and click \u201c<strong>Start Audit<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Site Audit \u2013  Ranshaw \u2013 Start Audit\" alt=\"Site Audit \u2013 Ranshaw \u2013 Start Audit\" data-aspect-ratio=\"0.29571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/site-audit-ranshaw-start-audit.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You\u2019ll get an email when the report is ready.<\/p>\n<p>The tool will provide an overview of your site\u2019s performance.<\/p>\n<p>This includes everything from a site health score to categorizing site issues by severity: Errors (high), Warnings (medium), and Notices (low).<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Site Audit \u2013  Ranshaw \u2013 Overview\" alt=\"Site Audit \u2013 Ranshaw \u2013 Overview\" data-aspect-ratio=\"0.69428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/site-audit-ranshaw-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Click on the \u201c<strong>Issues<\/strong>\u201d tab to learn how you can improve your site\u2019s pages.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Site Audit \u2013  Ranshaw \u2013 Issues \u2013 How to fix it\" alt=\"Site Audit \u2013 Ranshaw \u2013 Issues \u2013 How to fix it\" data-aspect-ratio=\"0.90571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/site-audit-ranshaw-issues-how-to-fix-it.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Some common errors you might see include:<\/p>\n<ul>\n<li><strong><a title=\"Keyword Cannibalization: Why Avoid It and How to Fix It\" href=\"https:\/\/backlinko.com\/keyword-cannibalization\" target=\"_blank\" rel=\"noopener\">Keyword cannibalization<\/a>:<\/strong> When multiple pages have the same or similar target keywords and the same search intent<\/li>\n<li><strong>Keyword stuffing:<\/strong> When target keywords are used excessively on the page<\/li>\n<li><strong>Thin content:<\/strong> The content doesn\u2019t have any (or little) value to readers and doesn\u2019t meet search intent<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Improve_Loading_Speed\"><\/span>Improve Loading Speed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If it takes your site longer than three seconds to load, 53% of visitors will abandon it, according to <a title=\"Mobile site load time statistics - Think with Google\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/mobile-site-load-time-statistics\/\" target=\"_blank\" rel=\"noopener\">Google Consumer Insights<\/a>.<\/p>\n<p>So, if you have a slow site, it could be causing you to lose valuable plumbing leads.<\/p>\n<p>Use a free web speed analysis tool like <a title=\"GTMetrix\" href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener\">GTMetrix<\/a> to check your site\u2019s loading speed.<\/p>\n<p>Enter your website\u2019s URL and click \u201c<strong>Test Now<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GTmetrix \u2013 Test your website speed\" alt=\"GTmetrix \u2013 Test your website speed\" data-aspect-ratio=\"0.47285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/gtmetrix-test-your-website-speed.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>After the analysis, you\u2019ll get a grade, which tells you how well your site is performing, along with an overview of <a title=\"Core Web Vitals: Essential Guide to Better Site Performance\" href=\"https:\/\/backlinko.com\/hub\/seo\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a> metrics.<\/p>\n<p>Core Web Vitals measure the speed, interactivity, and visual stability of your site.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GTmetrix \u2013 Country plumber \u2013 Report\" alt=\"GTmetrix \u2013 Country plumber \u2013 Report\" data-aspect-ratio=\"0.43571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/gtmetrix-countryplumber-report.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Scroll to the \u201c<strong>Top Issues<\/strong>\u201d section to learn what your site\u2019s errors are and how to fix them.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"GTmetrix \u2013 Country plumber \u2013 Report \u2013 Top Issues\" alt=\"GTmetrix \u2013 Country plumber \u2013 Report \u2013 Top Issues\" data-aspect-ratio=\"0.53\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/gtmetrix-countryplumber-report-top-issues.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Prioritizing technical SEO helps ensure your site delivers the fast and intuitive experience users expect.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Link_Building\"><\/span>6. Link Building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a title=\"Link Building Strategies: The Complete List\" href=\"https:\/\/backlinko.com\/link-building-strategies\" target=\"_blank\" rel=\"noopener\">Link building<\/a> is the process of getting other sites to link to a page on your website.<\/p>\n<p>These links, called <a title=\"What Are Backlinks in SEO? &amp; Why You Need Them\" href=\"https:\/\/backlinko.com\/hub\/seo\/backlinks\" target=\"_blank\" rel=\"noopener\">backlinks<\/a>, play a big role in your site\u2019s search ranking.<\/p>\n<p>Here\u2019s how to build your backlink profile, starting with a little competitor research.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Spy_on_Your_Competitors_Backlink_Profiles\"><\/span>Spy on Your Competitors\u2019 Backlink Profiles<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Use Semrush\u2019s <a title=\"Backlink Analytics: Backlink Checker for Any Website | Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/backlinks\/\" target=\"_blank\" rel=\"noopener\">Backlink Analytics<\/a> tool to learn valuable information about your competitors\u2019 backlink profiles.<\/p>\n<p>This includes the total number of referring domains and backlinks they receive and their authority score.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlink Analytics \u2013 Roto-Rooter \u2013 Overview\" alt=\"Backlink Analytics \u2013 Roto-Rooter \u2013 Overview\" data-aspect-ratio=\"1.0553846153846\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/backlink-analytics-rotorooter-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>View the \u201cReferring Domains\u201d report to see who is linking to your competitors.<\/p>\n<p>(So you can try to get them to link to you, too.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlink Analytics \u2013 Roto-Rooter \u2013 Referring Domains\" alt=\"Backlink Analytics \u2013 Roto-Rooter \u2013 Referring Domains\" data-aspect-ratio=\"1.0885714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/backlink-analytics-rotorooter-referring-domains.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Some referring domains might be directories you can add your business information to, and others may be sites you can try to guest post on.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Find_and_Reach_Out_to_High-Quality_Link_Prospects_for_Guest_Posting\"><\/span>Find and Reach Out to High-Quality Link Prospects for Guest Posting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Think about plumbing-related content that a website within your industry might be interested in.<\/p>\n<p>Some examples of websites that might feature plumbers include:<\/p>\n<ul>\n<li>Home improvement blogs<\/li>\n<li>Real estate blogs<\/li>\n<li>Home insurance blogs<\/li>\n<\/ul>\n<p>Here\u2019s an example of a guest blog from Precision Air &amp; Plumbing for a home insurance website.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"City Building Owners Blog \u2013 Common Plumbing Problems\" alt=\"City Building Owners Blog \u2013 Common Plumbing Problems\" data-aspect-ratio=\"0.96142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/citybuildingowners-blog-common-plumbing-problems.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Finding websites that publish plumbing-related content can take time.<\/p>\n<p>One way to speed things up is to use a tool like Semrush\u2019s <a title=\"Link Building Tool: Earn Backlinks from Authority Domains | Semrush\" href=\"https:\/\/www.semrush.com\/link_building\/\" target=\"_blank\" rel=\"noopener\">Link Building Tool<\/a>.<\/p>\n<p>Enter your URL and click \u201c<strong>Start Link Building<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Link Building \u2013 Black Diamond Today \u2013 Search\" alt=\"Link Building \u2013 Black Diamond Today \u2013 Search\" data-aspect-ratio=\"0.43428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/link-building-tool-blackdiamondtoday-search.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Add your keywords, like \u201cplumber in chicago\u201d and \u201cemergency plumber chicago\u201d and click \u201c<strong>Keywords<\/strong>\u201d on the bottom.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Link Building \u2013 Black Diamond Today \u2013 Add keywords\" alt=\"Link Building \u2013 Black Diamond Today \u2013 Add keywords\" data-aspect-ratio=\"0.86\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/link-building-tool-blackdiamondtoday-add-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This brings you to the next page, where you can add competitors.<\/p>\n<p>Click \u201c<strong>Start Link Building<\/strong>.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Link Building \u2013 Black Diamond Today \u2013 Competitors\" alt=\"Link Building \u2013 Black Diamond Today \u2013 Competitors\" data-aspect-ratio=\"0.82857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/link-building-tool-blackdiamondtoday-competitors.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Click \u201c<strong>View prospects<\/strong>\u201d on the pop-up.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"View link building prospects \u2013 Black Diamond Today\" alt=\"View link building prospects \u2013 Black Diamond Today\" data-aspect-ratio=\"0.62181818181818\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/view-link-building-prospects-blackdiamondtoday.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Sort the list by highest AS (Authority Score).<\/p>\n<p>This shows you the most reputable websites on this list.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Link Building \u2013 Black Diamond Today \u2013 To In Progress\" alt=\"Link Building \u2013 Black Diamond Today \u2013 To In Progress\" data-aspect-ratio=\"0.98428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/link-building-blackdiamondtoday-to-in-progress.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Use your judgment to choose websites that are likely to accept guest posts.<\/p>\n<p>Click on the icon to open the link to see plumbing-related content that\u2019s published on the prospect\u2019s website.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Link Building \u2013 Black Diamond Today \u2013 To In Progress \u2013 wikiHow\" alt=\"Link Building \u2013 Black Diamond Today \u2013 To In Progress \u2013 wikiHow\" data-aspect-ratio=\"0.16428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/link-building-blackdiamondtoday-to-in-progress-wikihow.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>In this example, we clicked on wikiHow\u2019s link and learned that the co-author is a professional plumber.<\/p>\n<p>This points out an opportunity to reach out to major sites and offer your expert input for articles.<\/p>\n<p>This can be a great way to build backlinks for your site while highlighting you as an industry expert.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"wikiHow \u2013 Author Bio\" alt=\"wikiHow \u2013 Author Bio\" data-aspect-ratio=\"0.56571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/wikihow-author-bio.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Make a list of prospects and pitch topics that match what the sites publish and are relevant to your target audience.<\/p>\n<p>While not all sites will provide backlinks, it\u2019s still a valuable way to get your name\u2014and your plumbing business\u2019s name\u2014some positive press mentions online.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"6 Best HARO Alternatives (Expert Review)\" href=\"https:\/\/backlinko.com\/haro-alternatives\" target=\"_blank\" rel=\"noopener\">6 Best HARO Alternatives (Expert Review)<\/a> <\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Keep_Track_of_Your_Best_Links\"><\/span>Keep Track of Your Best Links<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When it comes to backlinks, focus on quality over quantity.<\/p>\n<p>This is why it\u2019s a good idea to check for low-quality backlinks.<\/p>\n<p>Low-quality links can come from:<\/p>\n<ul>\n<li>Sites or content that are unrelated to your industry<\/li>\n<li>Sites with low domain authority<\/li>\n<li>Sites with low-traffic<\/li>\n<li>Sites with spam content<\/li>\n<\/ul>\n<p>These links may hurt your site\u2019s ranking.<\/p>\n<p>Check for <a title=\"Toxic Backlinks: How to Spot and Avoid Them\" href=\"https:\/\/backlinko.com\/bad-backlinks\" target=\"_blank\" rel=\"noopener\">toxic backlinks<\/a> with Semrush\u2019s <a title=\"Backlink Audit: Analyze Your Backlink Profile | Semrush\" href=\"https:\/\/www.semrush.com\/backlink_audit\/\" target=\"_blank\" rel=\"noopener\">Backlink Audit<\/a> tool.<\/p>\n<p>In the Overview tab, click on the number in red (your total toxic backlinks) under the Overall Toxicity Score.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlink Audit \u2013  A Better Plumber \u2013 Overview\" alt=\"Backlink Audit \u2013 A Better Plumber \u2013 Overview\" data-aspect-ratio=\"0.64571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/backlink-audit-abetterplumber-overview.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This shows you all of your site\u2019s toxic backlinks and their source pages.<\/p>\n<p>Hover over each of the links to see the reason why the link was labeled as toxic.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlink Audit \u2013  A Better Plumber \u2013 Toxic\" alt=\"Backlink Audit \u2013 A Better Plumber \u2013 Toxic\" data-aspect-ratio=\"0.76571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/backlink-audit-abetterplumber-toxic.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>If you determine the link needs to go, try reaching out to the website owners and requesting to have the link removed.<\/p>\n<p>If you can\u2019t get these links removed, you can disavow them as a last resort.<\/p>\n<p>Disavowing links tells Google not to take these links into account when determining rankings for your pages.<\/p>\n<p>Google advises to disavow links only when:<\/p>\n<ul>\n<li>You have a lot of spammy or low-quality links to your site<\/li>\n<li>Your site has received a Google penalty because of the link<\/li>\n<\/ul>\n<p>Read <a title=\"Disavow links to your site - Search Console Help\" href=\"https:\/\/support.google.com\/webmasters\/answer\/2648487?hl=en\" target=\"_blank\" rel=\"noopener\">Google\u2019s guidelines on disavowing links<\/a> before attempting this step.<\/p>\n<p>If disavowing is the right move, the Backlink Audit tool can help you with this process.<\/p>\n<p>Click the blue icon featuring a circle with a slash (\u201c<strong>Move to Disavow list<\/strong>\u201d) to move URLs to a disavow list.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlink Audit \u2013  A Better Plumber \u2013 Toxic \u2013 Move to Disavow list\" alt=\"Backlink Audit \u2013 A Better Plumber \u2013 Toxic \u2013 Move to Disavow list\" data-aspect-ratio=\"0.45857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/backlink-audit-abetterplumber-toxic-move-to-disavow-list.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Go to the \u201c<strong>Disavow<\/strong>\u201d tab.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlink Audit \u2013  How to manage toxic backlinks\" alt=\"Backlink Audit \u2013 How to manage toxic backlinks\" data-aspect-ratio=\"0.38714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/backlink-audit-how-to-manage-toxic-backlinks.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>c<\/p>\n<p>On the next page, you\u2019ll see the links you\u2019ve added to the tab. Click the \u201c<strong>Export to TXT<\/strong>\u201d button.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlink Audit \u2013  A Better Plumber \u2013 Disavow\" alt=\"Backlink Audit \u2013 A Better Plumber \u2013 Disavow\" data-aspect-ratio=\"0.45\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/12\/backlink-audit-abetterplumber-disavow.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Go to the <a title=\"Sign in - Google Accounts\" href=\"https:\/\/search.google.com\/search-console\/disavow-links\" target=\"_blank\" rel=\"noopener\">Google Disavow Tool<\/a> and upload the .txt file.<\/p>\n<p>Once done, Google will no longer consider these links when ranking your site or pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_More_Customers_with_Plumber_SEO\"><\/span>Get More Customers with Plumber SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO isn\u2019t a quick fix.<\/p>\n<p>But it\u2019s one of the most effective ways to get new plumbing customers.<\/p>\n<p>With a bit of research and help from tools like Semrush, you can flood your business with high-quality leads (without spending a fortune on ads).<\/p>\n<p>I\u2019m talking crushing your local competition in Google Maps, ranking #1 for emergency plumbing keywords, and turning your website into a 24\/7 lead generation machine.<\/p>\n<p>Ready to rank higher for local keywords?<\/p>\n<p>Check out the top <a title=\"5 Best Local SEO Tools to Dominate Search This Year\" href=\"https:\/\/backlinko.com\/local-seo-tools\" target=\"_blank\" rel=\"noopener\">local SEO tools<\/a> for plumbers that will help you dominate the SERPs.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/seo-for-plumbers\" target=\"_blank\" rel=\"noopener\">SEO for Plumbers: How to Rank Higher &amp; Get More Customers<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Want to know why some plumbing businesses dominate Google\u2019s first page while others struggle to get noticed? It\u2019s not luck. These plumbing companies all focus on the same core SEO strategies. Take Deer Valley Plumbing Contractors, for instance. They appear in Google\u2019s 3-Pack when prospective customers in their area search for \u201cplumbing company\u201d and other related keywords. And they have notably more reviews than the competition. Their site also ranks for 3K keywords. This helps Deer Valley Plumbing Contractors drive 2.7K organic visits to their website [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":11975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8,52],"tags":[],"class_list":["post-11974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko","category-marketing-blogs"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/12\/google-businesses-plumbing-company-arizona-XE1HkC-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2024\/12\/google-businesses-plumbing-company-arizona-XE1HkC-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=11974"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/11974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/11975"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=11974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=11974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=11974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}