{"id":12018,"date":"2025-01-07T12:45:20","date_gmt":"2025-01-07T12:45:20","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/01\/07\/report-google-spn-placement-have-a-37-lower-roas-vs-google-search\/"},"modified":"2025-01-07T12:45:20","modified_gmt":"2025-01-07T12:45:20","slug":"report-google-spn-placement-have-a-37-lower-roas-vs-google-search","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/01\/07\/report-google-spn-placement-have-a-37-lower-roas-vs-google-search\/","title":{"rendered":"Report: Google SPN Placement Have A 37% Lower ROAS vs Google Search"},"content":{"rendered":"<p>Google Ads SPN, search partner network, has a 37% lower ROAS, return on ad spend, for shopping campaigns on Google Ads when compared to Google Search ads, directly. Mike Ryan wrote this on LinkedIn, saying, &#8220;SPN is a budget buy. It doesn&#8217;t convert as well, but it also doesn&#8217;t cost as much. I crunched the numbers for you, and the Shopping via SPN has a ROAS 37% lower than Google Search.&#8221;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Ads SPN, search partner network, has a 37% lower ROAS, return on ad spend, for shopping campaigns on Google Ads when compared to Google Search ads, directly. Mike Ryan wrote this on LinkedIn, saying, &#8220;SPN is a budget buy. It doesn&#8217;t convert as well, but it also doesn&#8217;t cost as much. I crunched the numbers for you, and the Shopping via SPN has a ROAS 37% lower than Google Search.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-12018","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12018"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12018\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}