{"id":12110,"date":"2025-01-20T13:45:18","date_gmt":"2025-01-20T13:45:18","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/01\/20\/google-ads-weekly-spend-fluctuations-often-due-to-market-conditions-or-budget-changes\/"},"modified":"2025-01-20T13:45:18","modified_gmt":"2025-01-20T13:45:18","slug":"google-ads-weekly-spend-fluctuations-often-due-to-market-conditions-or-budget-changes","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/01\/20\/google-ads-weekly-spend-fluctuations-often-due-to-market-conditions-or-budget-changes\/","title":{"rendered":"Google Ads Weekly Spend Fluctuations Often Due To Market Conditions Or Budget Changes"},"content":{"rendered":"<p>Ginny Marvin, Google&#8217;s Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account.  &#8220;Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and\/or any recent budget changes in the campaign,&#8221; Ginny Marvin wrote on X.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ginny Marvin, Google&#8217;s Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. &#8220;Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and\/or any recent budget changes in the campaign,&#8221; Ginny Marvin wrote on X.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-12110","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12110"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12110\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}