{"id":12145,"date":"2025-01-23T13:01:53","date_gmt":"2025-01-23T13:01:53","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/01\/23\/6-steps-to-win-at-real-estate-seo\/"},"modified":"2025-01-23T13:01:53","modified_gmt":"2025-01-23T13:01:53","slug":"6-steps-to-win-at-real-estate-seo","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/01\/23\/6-steps-to-win-at-real-estate-seo\/","title":{"rendered":"6 Steps to Win at Real Estate SEO"},"content":{"rendered":"

Want more buyers and sellers from Google without relying on Zillow or Redfin?<\/p>\n

Or more leads for listings that support your cold-calling and door-knocking efforts?<\/p>\n

Then, become skilled at real estate SEO.<\/p>\n

SEO is about ranking your site in search engine results pages (SERPs). This will attract qualified buyers and sellers to your agency.<\/p>\n

Just look at Campion & Company, a small real estate agency in Boston. They outrank Zillow for high-value property searches like \u201cBurrage Mansion.\u201d<\/p>\n

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\"Google<\/p><\/figure>\n

And that\u2019s just one keyword.<\/p>\n

This agency ranks for 19K different search terms on Google\u2014all driving potential buyers directly to their listings.<\/p>\n

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\"Organic<\/p><\/figure>\n

All thanks to SEO.<\/p>\n

In this guide, you\u2019ll learn how to conduct keyword research for high-intent terms, create lead-generating content, and dominate the local SERPs.<\/p>\n

But first, let\u2019s take a closer look at the benefits of SEO.<\/p>\n

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Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n