{"id":12270,"date":"2025-02-07T12:47:00","date_gmt":"2025-02-07T12:47:00","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/02\/07\/how-to-build-a-competitive-intelligence-strategy-from-scratch\/"},"modified":"2025-02-07T12:47:00","modified_gmt":"2025-02-07T12:47:00","slug":"how-to-build-a-competitive-intelligence-strategy-from-scratch","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/02\/07\/how-to-build-a-competitive-intelligence-strategy-from-scratch\/","title":{"rendered":"How to Build a Competitive Intelligence Strategy from Scratch"},"content":{"rendered":"

Competitive intelligence (CI) gives you the clarity to make the right moves for your business\u2014whether that\u2019s meeting customer needs, finding new opportunities, or outsmarting competitors.<\/p>\n

Marketing agency Thrive proves this perfectly.<\/p>\n

I spoke to Aaron Whittaker<\/a>, the VP of Demand Gen and Marketing at Thrive, to understand how they use CI.<\/p>\n

His team gathered intel to solve a specific challenge. Prospects were choosing AI marketing solutions over traditional agencies.<\/p>\n

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\u201cWe monitored our competitors\u2019 customer reviews and social media mentions. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This insight led us to develop what we call \u201cTransparent Strategy Sessions.\u201d This is unique to us since we combine AI efficiency with human strategic oversight.\u201d<\/p>\n<\/blockquote>\n

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The team used these insights to create battlecards, increasing the win rate by 35%.<\/p>\n

In this article, I\u2019ll explain the key components of a competitive intelligence framework.<\/p>\n

I\u2019ll also break down four phases for conducting competitive intelligence research.<\/p>\n

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Download our competitive intelligence research checklist<\/a> to follow along.<\/p>\n<\/blockquote>\n

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Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n