{"id":12291,"date":"2025-02-10T20:45:36","date_gmt":"2025-02-10T20:45:36","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/"},"modified":"2025-02-10T20:45:36","modified_gmt":"2025-02-10T20:45:36","slug":"9-shopify-blog-examples-you-need-to-see-pro-tips","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/","title":{"rendered":"9 Shopify Blog Examples You Need to See (+ Pro Tips)"},"content":{"rendered":"<p>Want more traffic to your Shopify store?<\/p>\n<p>Start a blog. Why?<\/p>\n<p>Look at Gymshark.<\/p>\n<p>Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013 Gymshark \u2013 Keywords\" alt=\"Organic Research \u2013 Gymshark \u2013 Keywords\" data-aspect-ratio=\"0.93571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/02\/organic-research-gymshark-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>That\u2019s <a href=\"https:\/\/backlinko.com\/ecommerce-seo\" target=\"_blank\" rel=\"noopener\">high-value SEO traffic<\/a> it can funnel to its product pages. All without relying on ads.<\/p>\n<p>And here\u2019s the thing:<\/p>\n<p>If you\u2019re not blogging, you\u2019re missing more than search traffic.<\/p>\n<p>You\u2019re walking away from opportunities to connect with your audience and position yourself as a leader in your industry.<\/p>\n<p>Let\u2019s fix that.<\/p>\n<p>Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal).<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#1_Gymshark_%E2%80%93_Health_and_Fitness_Blog\" >1. Gymshark \u2013 Health and Fitness Blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#How_Gymshark_Optimizes_Content_for_Top_SEO_Rankings\" >How Gymshark Optimizes Content for Top SEO Rankings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#2_Stanley_Adventure_Lifestyle_Blog\" >2. Stanley: Adventure &amp; Lifestyle Blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#How_Stanleys_Blog_Strategy_Drives_Marketing_Success\" >How Stanley\u2019s Blog Strategy Drives Marketing Success<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#3_Darn_Tough_Vermont_Outdoor_Lifestyle_Blog\" >3. Darn Tough Vermont: Outdoor Lifestyle Blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#How_Darn_Tough_Engages_Readers_With_Stories_That_Sell\" >How Darn Tough Engages Readers With Stories That Sell<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#4_Taut_Health_Blog\" >4. Taut: Health Blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#How_Taut_Builds_Topical_Authority\" >How Taut Builds Topical Authority<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#5_Press_London_Food_Blog\" >5. Press London: Food Blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#How_the_Squeeze_Magazine_Turns_Blog_Content_Into_Sales\" >How the Squeeze Magazine Turns Blog Content Into Sales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#6_Game_of_Bricks_Toy_Blog\" >6. Game of Bricks: Toy Blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#How_Game_of_Bricks_Turns_LEGO_Fans_Into_Customers\" >How Game of Bricks Turns LEGO Fans Into Customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#7_Ruggable_Interior_Design_Blog\" >7. Ruggable: Interior Design Blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#How_Ruggable_Organizes_Blog_Categories_to_Improve_Reader_Experience\" >How Ruggable Organizes Blog Categories to Improve Reader Experience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#8_Beardbrand_Grooming_Lifestyle_Blog\" >8. Beardbrand: Grooming &amp; Lifestyle Blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#How_Beardbrands_Shopify_Blog_Connects_With_Its_Audience\" >How Beardbrand\u2019s Shopify Blog Connects With Its Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#9_Lovevery_Parenting_Blog\" >9. Lovevery: Parenting Blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#How_Lovevery_Uses_Sitemaps_to_Boost_SEO_Rankings\" >How Lovevery Uses Sitemaps to Boost SEO Rankings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#Best_Practices_to_Steal_From_These_Shopify_Blog_Examples\" >Best Practices to Steal From These Shopify Blog Examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#1_Write_Posts_That_Actually_Help_Your_Customers\" >1. Write Posts That Actually Help Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#2_Create_Content_for_Window_Shoppers_and_Regular_Customers\" >2. Create Content for Window Shoppers and Regular Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#3_Help_People_Find_Your_Blog_on_Google\" >3. Help People Find Your Blog on Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#4_Stick_to_a_Regular_Posting_Schedule\" >4. Stick to a Regular Posting Schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#5_Get_Your_Posts_in_Front_of_More_People\" >5. Get Your Posts in Front of More People<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#6_Show_Readers_What_to_Do_Next\" >6. Show Readers What to Do Next<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#7_Use_Images_That_Catch_Attention\" >7. Use Images That Catch Attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#8_Design_Your_Blog_for_Mobile_Users\" >8. Design Your Blog for Mobile Users<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/02\/10\/9-shopify-blog-examples-you-need-to-see-pro-tips\/#Turn_Insights_from_These_Shopify_Blog_Examples_into_Your_Stores_Success\" >Turn Insights from These Shopify Blog Examples into Your Store\u2019s Success<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Gymshark_%E2%80%93_Health_and_Fitness_Blog\"><\/span>1. Gymshark \u2013 Health and Fitness Blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"Gymshark&#039;s Official Blog\" href=\"https:\/\/www.gymshark.com\/blog\" target=\"_blank\" rel=\"noopener\">Gymshark\u2019s blog<\/a>, Gymshark Central, pairs high-quality content with a sleek design.<\/p>\n<p>It\u2019s one of the best Shopify blog examples I\u2019ve seen. Because it focuses on what actually works:<\/p>\n<ul>\n<li>Super-actionable content that helps its readers crush their fitness goals<\/li>\n<li>Eye-catching visuals that make you stop scrolling<\/li>\n<\/ul>\n<p>And it does all this while staying SEO-friendly.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 Homepage\" alt=\"Gymshark \u2013 Homepage\" data-aspect-ratio=\"0.72\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/gymshark-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It all starts with its optimized <a title=\"How to Setup an SEO-Friendly Website Architecture\" href=\"https:\/\/backlinko.com\/hub\/seo\/architecture\" target=\"_blank\" rel=\"noopener\">website architecture<\/a>. This includes well-thought-out categories such as:<\/p>\n<ul>\n<li>Product &amp; Style<\/li>\n<li>Fitness<\/li>\n<li>Health<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 Blog categories\" alt=\"Gymshark \u2013 Blog categories\" data-aspect-ratio=\"0.65\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/gymshark-blog-categories.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Plus, the blog covers a wide range of topics in different content formats.<\/p>\n<p>For instance, it has detailed guides for workout routines and inspirational lifestyle content.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 Guides \u2013 Steps\" alt=\"Gymshark \u2013 Guides \u2013 Steps\" data-aspect-ratio=\"0.76428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/gymshark-guides-steps.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And these aren\u2019t quick throwaway articles, either.<\/p>\n<p>They\u2019re highly engaging content that captures attention and ranks well.<\/p>\n<p>Case in point:<\/p>\n<p>The article \u201cThe Six Best Bicep Exercises For Mass.\u201d<\/p>\n<p>It\u2019s a 4,000-word guide that goes deep.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 Biceps guide\" alt=\"Gymshark \u2013 Biceps guide\" data-aspect-ratio=\"0.84\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/gymshark-biceps-guide.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Each exercise comes with highly detailed instructions.<\/p>\n<p>Every step includes a GIF showing how to do each exercise. (And features models decked out in Gymshark gear, of course.)<\/p>\n<div class=\"sc-wistia-embed  remove-click-to-play image-border w-75-md-up\">\n<div><\/div>\n<p>                            <img decoding=\"async\" class=\"wistia_thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/23b16f381da59764a268031314f49365d6f32308.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n<div class=\"wistia_embed wistia_async_m2jy7yl6pl googleAnalytics=false\" data-embed=\"m2jy7yl6pl\" data-thumb=\"23b16f381da59764a268031314f49365d6f32308\"><\/div>\n<\/div>\n<p>And it\u2019s not just filler.<\/p>\n<p>The step-by-step guide, along with the visuals, works like your very own personal trainer.<\/p>\n<p>Everything you need about proper form and technique is right there.<\/p>\n<p>It\u2019s the kind of post you bookmark and come back to again and again.<\/p>\n<p>The best part?<\/p>\n<p>This post ranks high in search, bringing in highly qualified organic traffic every month.<\/p>\n<p>It\u2019s getting visitors for keywords such as \u201cbicep workouts,\u201d and \u201cbest bicep exercises.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013 Gymshark \u2013 Positions\" alt=\"Organic Research \u2013 Gymshark \u2013 Positions\" data-aspect-ratio=\"0.89285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/organic-research-gymshark-positions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>People searching for these terms are likely gym-goers\u2014Gymshark\u2019s target audience.<\/p>\n<p>Sure, they might not be ready to buy yet. But these searches act as entry points into Gymshark\u2019s funnel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Gymshark_Optimizes_Content_for_Top_SEO_Rankings\"><\/span>How Gymshark Optimizes Content for Top SEO Rankings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>That biceps article shows all the hallmarks of content that rank well in organic search.<\/p>\n<p>It breaks down each exercise with easy, step-by-step instructions.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 Guides \u2013 Steps\" alt=\"Gymshark \u2013 Guides \u2013 Steps\" data-aspect-ratio=\"0.76428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/gymshark-guides-steps.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Plus, it includes GIFs of each move, so it\u2019s easier for readers to follow along.<\/p>\n<p>This depth keeps readers engaged.<\/p>\n<p>So, they spend more time on the page\u2014a signal Google uses to measure quality content.<\/p>\n<p>What\u2019s more, the blog post follows basic <a title=\"What is SEO? Search Engine Optimization In Plain English\" href=\"https:\/\/backlinko.com\/hub\/seo\/what-is-seo\" target=\"_blank\" rel=\"noopener\">search engine optimization.<\/a><\/p>\n<p>For instance, meta tags use the target keyword:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 Meta tags\" alt=\"Gymshark \u2013 Meta tags\" data-aspect-ratio=\"0.34571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/gymshark-meta-tags.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Plus, the title is in an H1 tag:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 H1 tags\" alt=\"Gymshark \u2013 H1 tags\" data-aspect-ratio=\"0.42857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/gymshark-h1-tags.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And the internal links guide readers and search engines through a logical path:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 Internal links\" alt=\"Gymshark \u2013 Internal links\" data-aspect-ratio=\"0.54\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/gymshark-internal-links.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These are <a title=\"10 Best Practice to Improve Your SEO Rankings\" href=\"https:\/\/backlinko.com\/hub\/seo\/best-practices\" target=\"_blank\" rel=\"noopener\">SEO best practices<\/a> that help rank blogs for relevant keywords.<\/p>\n<p>And the results speak for themselves.<\/p>\n<p>The bicep blog post ranks for over 18K keywords and gets roughly 78K organic traffic every month.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013 Gymshark \u2013 Post traffic\" alt=\"Organic Research \u2013 Gymshark \u2013 Post traffic\" data-aspect-ratio=\"0.43857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/organic-research-gymshark-post-traffic.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>That\u2019s the power of pairing high-quality content with smart SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Stanley_Adventure_Lifestyle_Blog\"><\/span>2. Stanley: Adventure &amp; Lifestyle Blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"Stanley 1913 Blogs\" href=\"https:\/\/www.stanley1913.com\/pages\/blog\" target=\"_blank\" rel=\"noopener\">Stanley\u2019s blog<\/a> goes beyond just talking about its products. Instead, it paints a picture of an adventurous lifestyle.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Stanley \u2013 Homepage\" alt=\"Stanley \u2013 Homepage\" data-aspect-ratio=\"0.73142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/stanley-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This helps the business tap into its audience\u2019s adventurous spirit.<\/p>\n<p>The strategy is clear:<\/p>\n<p>By focusing on broader experiences, Stanley anchors its brand in universal experiences.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Stanley \u2013 Blog post\" alt=\"Stanley \u2013 Blog post\" data-aspect-ratio=\"0.95428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/stanley-blog-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And embeds its products into these stories.<\/p>\n<p>The result:<\/p>\n<p>Stanley becomes a must-have for life\u2019s memorable moments. Like brewing coffee outdoors, for example.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Stanley \u2013 Coffee blog post\" alt=\"Stanley \u2013 Coffee blog post\" data-aspect-ratio=\"0.85714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/stanley-coffee-blog-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This works because it transforms Stanley from a simple purchase into a lifestyle choice.<\/p>\n<p>Readers start seeing Stanley products as part of the experiences they want to have. And this creates an emotional connection that goes beyond the product\u2019s practical use.<\/p>\n<p>It\u2019s no longer about selling drinkware.<\/p>\n<p>It\u2019s about selling a lifestyle, with Stanley a key part of achieving it.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Stanley \u2013 Collection blog post\" alt=\"Stanley \u2013 Collection blog post\" data-aspect-ratio=\"1.0414285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/stanley-collection-blog-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>How\u2019s that for selling without selling?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Stanleys_Blog_Strategy_Drives_Marketing_Success\"><\/span>How Stanley\u2019s Blog Strategy Drives Marketing Success<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The brilliance of Stanley\u2019s blog is that it works as a key part of how the brand connects with people online.<\/p>\n<p>It speaks to people at every stage:<\/p>\n<p>Whether they\u2019re just learning about the brand, comparing options, or ready to buy.<\/p>\n<p>For example:<\/p>\n<p>For existing fans, you\u2019ll see posts like \u201cGive the Gift of Stanley Personalization.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Stanley \u2013 Gift blog post\" alt=\"Stanley \u2013 Gift blog post\" data-aspect-ratio=\"1.0985714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/stanley-gift-blog-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These readers already know and love Stanley products. They\u2019re just looking for what\u2019s new.<\/p>\n<p>For visitors who aren\u2019t shopping yet, Stanley shares stories like \u201cWomen in Conservation: Jennifer Schall.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Stanley \u2013 Woman conservation blog post\" alt=\"Stanley \u2013 Woman conservation blog post\" data-aspect-ratio=\"1.0114285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/stanley-woman-conservation-blog-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These posts build connections through shared values before any product pitch.<\/p>\n<p>Finally, for current customers, it offers practical content like \u201cHow to Properly Clean Your Stanley Gear.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Stanley \u2013 Proper cleaning blog post\" alt=\"Stanley \u2013 Proper cleaning blog post\" data-aspect-ratio=\"0.98142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/stanley-proper-cleaning-blog-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These helpful guides keep customers coming back.<\/p>\n<p>Because the blog has different types of content for different customers, it\u2019s not just a content hub.<\/p>\n<p>It\u2019s a relationship-building tool.<\/p>\n<p>And in ecommerce, this is a great foundation for channeling buyers to product pages, and driving repeat sales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Darn_Tough_Vermont_Outdoor_Lifestyle_Blog\"><\/span>3. Darn Tough Vermont: Outdoor Lifestyle Blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"The Alternate Stitch - Sock Blog \u2013 Darn Tough\" href=\"https:\/\/darntough.com\/blogs\/the-alternate-stitch\" target=\"_blank\" rel=\"noopener\">Darn Tough Vermont\u2019s<\/a> blog stays true to its roots.<\/p>\n<p>It has the same down-to-earth, community-first vibe that fans of the brand love.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Darntough \u2013 Homepage\" alt=\"Darntough \u2013 Homepage\" data-aspect-ratio=\"0.95428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/darntough-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>How does this manifest?<\/p>\n<p>First of all, the blog prominently features on the homepage<\/p>\n<p>(Unlike many ecommerce stores that hide their blogs in the footer. As if they don\u2019t really want you to find it.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Darntough \u2013 Blog on homepage\" alt=\"Darntough \u2013 Blog on homepage\" data-aspect-ratio=\"0.90714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/darntough-blog-on-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here\u2019s what this tells us:<\/p>\n<p>The blog isn\u2019t just an afterthought.<\/p>\n<p>It\u2019s part of the website experience and shows that Darn Tough is more than a store\u2014it\u2019s a community.<\/p>\n<p>This sense of community comes through in how its blog invites readers to explore.<\/p>\n<p>For starters, it\u2019s easy to navigate.<\/p>\n<p>There are two well-organized drop-down menus for blog categories.<\/p>\n<p>One organizes content by topics like \u201cSock 101\u201d and \u201cMerino Wool.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Darntough \u2013 Topic dropdown\" alt=\"Darntough \u2013 Topic dropdown\" data-aspect-ratio=\"0.70571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/darntough-topic-dropdown.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The other lets you filter by activity, like \u201cHiking\u201d or \u201cSnow Sports.\u201d<\/p>\n<p>It\u2019s a sign that it\u2019s considered the diverse interests of its readers.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Darntough \u2013 Activity dropdown\" alt=\"Darntough \u2013 Activity dropdown\" data-aspect-ratio=\"0.7\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/darntough-activity-dropdown.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Even the design reinforces this welcoming feel.<\/p>\n<p>The clean, 3-column blog design is easy on the eyes.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Darntough \u2013 Blog column\" alt=\"Darntough \u2013 Blog column\" data-aspect-ratio=\"0.94571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/darntough-blog-column.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And the search bar shows attention to detail.<\/p>\n<p>Why?<\/p>\n<p>It doesn\u2019t just shove products in your face. You can filter specifically for blog posts, too.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Darntough \u2013 Search\" alt=\"Darntough \u2013 Search\" data-aspect-ratio=\"0.71571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/darntough-search.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It\u2019s a small touch, but it makes browsing smoother. And honestly, more enjoyable.<\/p>\n<p>And all this work is paying off.<\/p>\n<p>The blog gets traffic from general search queries like \u201cbest socks for sweaty feet\u201d and \u201cski socks.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013 Darntough \u2013 Positions\" alt=\"Organic Research \u2013 Darntough \u2013 Positions\" data-aspect-ratio=\"0.71285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/organic-research-darntough-positions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These non-branded keywords are incredibly valuable.<\/p>\n<p>People searching for them aren\u2019t focused on a specific product. And they likely haven\u2019t formed strong brand preferences yet.<\/p>\n<p>Reaching them at this stage gives Darn Tough the chance to guide their buying decisions.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Side note:<\/strong> Thoughtful design also keeps people on the site longer and encourages them to engage. These are signals of high-quality content. Exactly what you need to align with <a title=\"Google\u2019s 200 Ranking Factors: The Complete List\" href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener\">Google\u2019s ranking factors<\/a>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"How_Darn_Tough_Engages_Readers_With_Stories_That_Sell\"><\/span>How Darn Tough Engages Readers With Stories That Sell<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Darn Tough knows how to hook readers still in the research phase.<\/p>\n<p>It uses a storytelling framework that subtly primes people to buy. Without being pushy.<\/p>\n<p>Take the article \u201cBest Socks for Sweaty Feet.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Darntough \u2013 Best socks blog\" alt=\"Darntough \u2013 Best socks blog\" data-aspect-ratio=\"0.97142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/darntough-best-socks-blog.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It follows a blog post template that informs and engages readers.<\/p>\n<p>For example, it uses a first-person voice, which immediately lowers the reader\u2019s defenses (because it doesn\u2019t sound like a sales pitch.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Darntough \u2013 First person voice\" alt=\"Darntough \u2013 First person voice\" data-aspect-ratio=\"0.55846153846154\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/darntough-first-person-voice.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then, there are the visuals:<\/p>\n<p>Real-life images that feel authentic, not staged stock photos.<\/p>\n<p>These make the content relatable and help boost credibility.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Darntough \u2013 First person voice\" alt=\"Darntough \u2013 First person voice\" data-aspect-ratio=\"0.55846153846154\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/darntough-first-person-voice.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Finally, the product links fit naturally into the text.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Darntough \u2013 Product links\" alt=\"Darntough \u2013 Product links\" data-aspect-ratio=\"0.64142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/darntough-product-links.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>All these subtle, non-intrusive elements leave a lasting impression.<\/p>\n<p>Even if readers don\u2019t buy right away, they\u2019re likely to think of Darn Tough when it\u2019s time to buy premium socks.<\/p>\n<p>That\u2019s how storytelling turns \u201cjust researching\u201d to \u201cI only buy Darn Tough.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Taut_Health_Blog\"><\/span>4. Taut: Health Blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"Best Beauty &amp; Skincare Blog, News, &amp; Skin Care Articles\" href=\"https:\/\/www.renewskinco.com\/blogs\/i\" target=\"_blank\" rel=\"noopener\">Taut\u2019s<\/a> blog is an extension of its premium anti-aging supplements.<\/p>\n<p>It educates with content focused on its audience\u2019s needs. And positions Taut as an authority in this competitive niche.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Taut \u2013 Homepage\" alt=\"Taut \u2013 Homepage\" data-aspect-ratio=\"0.85285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/taut-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The blog design echoes the brand\u2019s high-end positioning:<\/p>\n<p>It features bright, engaging visuals\u2014many showcasing women, its target audience.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Taut \u2013 Blog visuals\" alt=\"Taut \u2013 Blog visuals\" data-aspect-ratio=\"0.88142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/taut-blog-visuals.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And it pairs this with a light color palette and clean, modern typography.<\/p>\n<p>The blog homepage sets the tone instantly.<\/p>\n<p>Above the fold, a full-width section grabs attention with a bold image and a strong blog post title and description.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Taut \u2013 Blog feed\" alt=\"Taut \u2013 Blog feed\" data-aspect-ratio=\"0.71714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/taut-blog-feed.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Scroll down, and you\u2019ll find the latest posts. With topics that align with its products, such as:<\/p>\n<ul>\n<li>The role of collagen in skincare<\/li>\n<li>Solutions for brittle nails<\/li>\n<li>Collagen pills vs. powders<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Taut \u2013 Latest articles\" alt=\"Taut \u2013 Latest articles\" data-aspect-ratio=\"0.71857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/taut-latest-articles.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These posts go beyond surface-level content.<\/p>\n<p>For example, the article on ingredients you can\u2019t mix in skincare provides detailed advice.<\/p>\n<p>It breaks down exactly which ingredients to avoid mixing. Plus, the information is easy to skim, making it easy to see at a glance.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Taut \u2013 Skincare blog post\" alt=\"Taut \u2013 Skincare blog post\" data-aspect-ratio=\"1.2042857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/taut-skincare-blog-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This helps readers make smarter choices. And shows them the brand knows its stuff.<\/p>\n<p>And you know what?<\/p>\n<p>When people see you as knowledgeable, they start to trust you. That trust positions your brand as an expert in your niche.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Taut_Builds_Topical_Authority\"><\/span>How Taut Builds Topical Authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Taut shows it gets the SEO game by focusing on topical authority: a key strategy for dominating your niche in the SERPs.<\/p>\n<p>Look through its content, and you\u2019ll notice multiple posts on the same topic.<\/p>\n<p>This creates a web of content that Google loves.<\/p>\n<p>Take collagen, for example.<\/p>\n<p>It has various articles on this topic, such as:<\/p>\n<ul>\n<li>Collagen Pills vs Powders: Which Is Better, Peptides or Capsules?<\/li>\n<li>Best Collagen Drink &amp; Water: Which Brand Is Best for the Skin?<\/li>\n<li>Collagen for Face: How to Increase Face Collagen When Losing It<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Taut \u2013 Collagen blog post\" alt=\"Taut \u2013 Collagen blog post\" data-aspect-ratio=\"1.0085714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/taut-collagen-blog-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Covering different angles of the same topic signals to search engines that the blog is an authoritative resource on the subject.<\/p>\n<p>And it helps readers, too.<\/p>\n<p>They can explore a topic in depth without leaving the site. This lowers bounce rates and increases engagement.<\/p>\n<p>The cherry on top?<\/p>\n<p>Many of its blog posts rank in various SERP features.<\/p>\n<p>For instance:<\/p>\n<p>It\u2019s on the first page of Google for terms like \u201ccollagen facial.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Collagen facial\" alt=\"Google SERP \u2013 Collagen facial\" data-aspect-ratio=\"0.79571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/google-serp-collagen-facial.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It also appears in the \u201cPeople Also Ask\u201d section for queries like \u201csuper collagen.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"People also ask \u2013 Taut \u2013 Result\" alt=\"People also ask \u2013 Taut \u2013 Result\" data-aspect-ratio=\"0.83571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/people-also-ask-taut-result.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It\u2019s even in Google\u2019s <a title=\"AI Overviews: What They Are and How to Optimize for Them\" href=\"https:\/\/backlinko.com\/ai-overviews\" target=\"_blank\" rel=\"noopener\">AI overviews<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google AI Overview \u2013 Taut\" alt=\"Google AI Overview \u2013 Taut\" data-aspect-ratio=\"0.70428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/google-ai-overview-taut.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It\u2019s hard to quantify exactly how much traffic this strategy drives without internal data.<\/p>\n<p>But one thing is clear.<\/p>\n<p>Creating topic clusters works.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Side note:<\/strong> <a title=\"Topic Clusters 101: How to Level Up Your SEO (with Examples)\" href=\"https:\/\/backlinko.com\/topic-clusters#4-topic-cluster-examples-to-show-you-how-its-done\" target=\"_blank\" rel=\"noopener\">Topic clusters<\/a> help Google see how well your content covers a subject. Want to rank higher? Prove you\u2019re the expert with topic clusters. We\u2019ve got a free <a title=\"Topical Authority Analysis by Backlinko\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1s3WcjXrJQ6deUGYz2uZ_IY2cvZqjtei0kRgfRMaTB6Q\/edit?gid=1483772637#gid=1483772637\" target=\"_blank\" rel=\"noopener\">topical authority analysis tool<\/a> to help you identify and optimize your keyword clusters.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Press_London_Food_Blog\"><\/span>5. Press London: Food Blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"The Squeeze Magazine - Edited by PRESS London\" href=\"https:\/\/press-london.com\/blogs\/squeeze\" target=\"_blank\" rel=\"noopener\">Press London\u2019s<\/a> \u201cThe Squeeze Magazine\u201d doesn\u2019t feel like a traditional blog.<\/p>\n<p>It looks and reads more like a wellness publication. Just the perfect fit for its health-conscious audience.<\/p>\n<p>Notice the magazine-style layout that draws you in:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Press London \u2013 Homepage\" alt=\"Press London \u2013 Homepage\" data-aspect-ratio=\"0.8\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/press-london-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And the sharp curated photos that bring the content to life:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Press London \u2013 Visuals\" alt=\"Press London \u2013 Visuals\" data-aspect-ratio=\"0.93714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/press-london-visuals.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Plus, the zero clutter that creates a polished vibe:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Press London \u2013 Zero clutter\" alt=\"Press London \u2013 Zero clutter\" data-aspect-ratio=\"1.1257142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/press-london-zero-clutter.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Together, they complement the brand\u2019s simplicity and wellness.<\/p>\n<p>But it\u2019s not just about looks.<\/p>\n<p>The content also focuses on practical wellness advice its readers need.<\/p>\n<p>And then smoothly connecting them to helpful products when relevant.<\/p>\n<p>Take the article about hydration in winter.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Press London \u2013 Hydration blog post\" alt=\"Press London \u2013 Hydration blog post\" data-aspect-ratio=\"1.1714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/press-london-hydration-blog-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Notice how it mentions its products naturally within the content.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Press London \u2013 Products in post\" alt=\"Press London \u2013 Products in post\" data-aspect-ratio=\"0.52142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/press-london-products-in-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This feels more like getting tips from a friend than a sales pitch.<\/p>\n<p>And when people feel that way, trust builds and skepticism fades\u2014a step that needs to happen before anyone decides to buy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_the_Squeeze_Magazine_Turns_Blog_Content_Into_Sales\"><\/span>How the Squeeze Magazine Turns Blog Content Into Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Press London makes its blog work harder by using strategic internal links to drive sales.<\/p>\n<p>It uses links to:<\/p>\n<ul>\n<li>Take you to products that fit what you\u2019re reading about<\/li>\n<li>Connect its most important <a title=\"20 Effective Product Page Examples (+ Best Practices)\" href=\"https:\/\/backlinko.com\/product-page-examples\" target=\"_blank\" rel=\"noopener\">product pages<\/a><\/li>\n<li>Help you find related content<\/li>\n<\/ul>\n<p>Look at these examples:<\/p>\n<p>In \u201cThe 70\/30 Rule: Is This the Secret to Weight Loss?\u201d the article ends with a call to action to a product category page.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Press London \u2013 CTA\" alt=\"Press London \u2013 CTA\" data-aspect-ratio=\"0.39\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/press-london-cta.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Perfect timing.<\/p>\n<p>That\u2019s because after readers learn about a helpful approach to weight loss, they\u2019re ready to see products that support their new world view.<\/p>\n<p>Now, in \u201cHow to Stay on Track After a Meal Plan,\u201d it uses keyword-optimized links to product pages.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Press London \u2013 Optimized links\" alt=\"Press London \u2013 Optimized links\" data-aspect-ratio=\"0.36\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/press-london-optimized-links.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This helps readers find the exact products they need when they\u2019re most interested.<\/p>\n<p>(And it passes valuable SEO link juice, too.)<\/p>\n<p>Lastly, in \u201cVitamin D: Benefits: The Signs of Deficiency, and How to Get More,\u201d it includes a link to a related article.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Press London \u2013 Read more CTA\" alt=\"Press London \u2013 Read more CTA\" data-aspect-ratio=\"0.38857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/press-london-read-more-cta.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This keeps readers engaged, exploring connected topics they care about.<\/p>\n<p><strong>Here\u2019s the takeaway:<\/strong><\/p>\n<p>Internal links aren\u2019t just navigation tools.<\/p>\n<p>You can use them to guide readers to product pages so your Shopify blog becomes another sales channel.<\/p>\n<p><strong>And here\u2019s the bonus:<\/strong><\/p>\n<p>Strategic internal linking also helps search engines crawl your site more efficiently.<\/p>\n<p>It\u2019s not a magic bullet for rankings, but it strengthens your SEO foundation.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"Internal Linking for SEO: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/internal-links\" target=\"_blank\" rel=\"noopener\">Internal Linking for SEO: The Complete Guide<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"6_Game_of_Bricks_Toy_Blog\"><\/span>6. Game of Bricks: Toy Blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"The Hottest Juiciest Insider LEGO blog Content on the Internet\" href=\"https:\/\/gameofbricks.eu\/en-gb\/blogs\/news\" target=\"_blank\" rel=\"noopener\">Game of Bricks<\/a> sells Lego lighting kits and accessories.<\/p>\n<p>And its blog is unmistakably made for Lego fans.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Game of Bricks \u2013 Homepage\" alt=\"Game of Bricks \u2013 Homepage\" data-aspect-ratio=\"0.84571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/game-of-bricks-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The content is diverse and perfectly targeted to their interests.<\/p>\n<p>From product-focused posts to gift guides, it covers a wide range of topics, such as:<\/p>\n<ul>\n<li>Football LEGO Sets: The Ultimate Gift for Every Football Fan<\/li>\n<li>How to Build and Display the LEGO Plum Blossom<\/li>\n<li>What is LEGO 11031: A Retired LEGO Set<\/li>\n<li>Most Valuable LEGO Sets: A Collector\u2019s Guide<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Game of Bricks \u2013 Lego 11031\" alt=\"Game of Bricks \u2013 Lego 11031\" data-aspect-ratio=\"0.87\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/game-of-bricks-lego-11031.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This variety means it\u2019s got something for everyone:<\/p>\n<p>Parents can get ideas for gifts, and collectors can learn more about rare and retired sets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Game_of_Bricks_Turns_LEGO_Fans_Into_Customers\"><\/span>How Game of Bricks Turns LEGO Fans Into Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Game of Bricks focuses on providing educational content.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Game of Bricks \u2013 Lego plum blossom\" alt=\"Game of Bricks \u2013 Lego plum blossom\" data-aspect-ratio=\"1.1142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/game-of-bricks-lego-plum-blossom.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Product mentions often feel secondary.<\/p>\n<p>Take the blog post \u201cThe Best LEGO Brickheadz Sets to Collect.\u201d<\/p>\n<p>It starts by giving readers what they\u2019re searching for: a list of LEGO Brickheadz sets.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Game of Bricks \u2013 Brickheadz\" alt=\"Game of Bricks \u2013 Brickheadz\" data-aspect-ratio=\"0.83428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/game-of-bricks-brickheadz.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>As the article continues, it casually introduces Game of Bricks\u2019 lighting kits.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Game of Bricks \u2013 Lighting kits\" alt=\"Game of Bricks \u2013 Lighting kits\" data-aspect-ratio=\"0.95428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/game-of-bricks-lighting-kits.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This builds product awareness without making it sound too salesy.<\/p>\n<p>It\u2019s a great strategy that builds product awareness, encouraging readers to think:<\/p>\n<p>\u201cMaybe I could use that for my set.\u201d<\/p>\n<p>(Even if a lighting kit wasn\u2019t something they had in mind when they started reading.)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Ruggable_Interior_Design_Blog\"><\/span>7. Ruggable: Interior Design Blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"Ruggable Blog Home\" href=\"https:\/\/ruggable.com\/blogs\" target=\"_blank\" rel=\"noopener\">Ruggable\u2019s<\/a> blog, Into the Wash, is more like a home and lifestyle magazine. Not a blog about rugs.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Ruggable \u2013 Homepage\" alt=\"Ruggable \u2013 Homepage\" data-aspect-ratio=\"0.76428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/ruggable-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Every post takes you into living spaces where rugs are the secret ingredient for Instagram-worthy homes.<\/p>\n<p>And in every shot, you\u2019ll find Ruggable\u2019s rugs.<\/p>\n<p>What\u2019s more, the blog layout is clean and minimalist. And the single-column design works beautifully on mobile.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Ruggable \u2013 Mobile homepage\" alt=\"Ruggable \u2013 Mobile homepage\" data-aspect-ratio=\"1.1816666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/ruggable-mobile-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But the real star is the visually rich lifestyle content.<\/p>\n<p>The posts feature high-quality photography that makes you dream about turning your space into a Pinterest-worthy haven.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Ruggable \u2013 Blog feed\" alt=\"Ruggable \u2013 Blog feed\" data-aspect-ratio=\"1.3771428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/ruggable-blog-feed.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>If you love great design, these photos will have you dreaming of creating your own picture-perfect space. #lifegoals<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Ruggable_Organizes_Blog_Categories_to_Improve_Reader_Experience\"><\/span>How Ruggable Organizes Blog Categories to Improve Reader Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Look at Ruggable\u2019s blog categories. And you\u2019ll see it narrowed down to just three, catering to different audience interests.<\/p>\n<p>The first category: \u201cHome Design Ideas.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Ruggable \u2013 Home design ideas\" alt=\"Ruggable \u2013 Home design ideas\" data-aspect-ratio=\"0.95714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/ruggable-home-design-ideas.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This is where Ruggable goes broad.<\/p>\n<p>It\u2019s the bucket for inspiration on styling your living space. Like a mood board in blog form.<\/p>\n<p>Want Bridgerton-inspired decor ideas? This is your stop.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Ruggable \u2013 Bridgerton post\" alt=\"Ruggable \u2013 Bridgerton post\" data-aspect-ratio=\"1.1257142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/ruggable-bridgerton-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then, there\u2019s \u201cBehind the Collection.\u201d The product-focused category.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Ruggable \u2013 Behind the collection\" alt=\"Ruggable \u2013 Behind the collection\" data-aspect-ratio=\"0.97428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/ruggable-behind-the-collection.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>It offers readers a deeper look at the products.<\/p>\n<p>It\u2019s the get-to-know-us category where you\u2019ll discover its process, design partnerships, and the inspiration fueling its collections.<\/p>\n<p>And finally, the \u201cRug Guide.\u201d<\/p>\n<p>It\u2019s a category for the practical stuff, like how to layer rugs.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Ruggable \u2013 Rug guide\" alt=\"Ruggable \u2013 Rug guide\" data-aspect-ratio=\"0.89428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/ruggable-rug-guide.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>By sticking to these three categories, the blog is easy to navigate while catering to different reader needs, including:<\/p>\n<ul>\n<li>Inspiration seekers exploring styling ideas<\/li>\n<li>Brand fans curious about product backstories<\/li>\n<li>Shoppers searching for tips and guides<\/li>\n<\/ul>\n<p>This structure boosts the reader experience.<\/p>\n<p>And with clear, organized content for different search intents, it also improves search engine rankings.<\/p>\n<p>The result?<\/p>\n<p>The blog ranks well for a variety of keywords.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013 Ruggable \u2013 Keywords\" alt=\"Organic Research \u2013 Ruggable \u2013 Keywords\" data-aspect-ratio=\"0.44857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/organic-research-ruggable-keywords.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>According to Semrush, the blog attracts visitors through both brand-related keywords, like \u201chow to wash a Ruggable.\u201d<\/p>\n<p>And also for broader, non-brand terms such as \u201cdining room rug ideas.\u201d<\/p>\n<p>Quite impressive.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013 Ruggable \u2013 Organic Search Positions\" alt=\"Organic Research \u2013 Ruggable \u2013 Organic Search Positions\" data-aspect-ratio=\"0.89571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/organic-research-ruggable-organic-search-positions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> Want to know what keywords your Shopify blog ranks for? You can use this link to access a <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">14-day trial on a Semrush Pro subscription<\/a>.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"8_Beardbrand_Grooming_Lifestyle_Blog\"><\/span>8. Beardbrand: Grooming &amp; Lifestyle Blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"Urban Beardsman the Beardbrand Blog\" href=\"https:\/\/www.beardbrand.com\/blogs\/urbanbeardsman\" target=\"_blank\" rel=\"noopener\">Beardbrand\u2019s<\/a> Urban Beardsman blog features more than 1,000 articles.<\/p>\n<p>And because of this large library of content, its minimalist design makes sense.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Beardbrand \u2013 Homepage\" alt=\"Beardbrand \u2013 Homepage\" data-aspect-ratio=\"0.72857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/beardbrand-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Instead of a flashy layout, it goes for straightforward, prioritizing ease of navigation.<\/p>\n<p>On the blog homepage, big, eye-catching images direct readers to categories like \u201cBeard\u201d and \u201cMustache.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Beardbrand \u2013 Blog\" alt=\"Beardbrand \u2013 Blog\" data-aspect-ratio=\"1.0385714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/beardbrand-blog.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>When you click one of these links, you\u2019ll find a simple category page structure.<\/p>\n<p>There\u2019s a short description at the top of the page.<\/p>\n<p>Plus, a straightforward list of article links below.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Beardbrand \u2013 Hair article\" alt=\"Beardbrand \u2013 Hair article\" data-aspect-ratio=\"0.67\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/beardbrand-hair-article.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>No fancy layouts. No complex navigation.<\/p>\n<p>As a result:<\/p>\n<ul>\n<li>Readers easily find what they\u2019re looking for<\/li>\n<li>Search engines know which pages to prioritize for crawling and indexing<\/li>\n<\/ul>\n<p>And it\u2019s working for the blog.<\/p>\n<p>It attracts over 67K monthly visits for various relevant keywords such as:<\/p>\n<ul>\n<li>Mustache styles<\/li>\n<li>Beard trimming<\/li>\n<li>Sea salt spray for hair<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013 Beardbrand \u2013 Positions\" alt=\"Organic Research \u2013 Beardbrand \u2013 Positions\" data-aspect-ratio=\"0.98428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/organic-research-beardbrand-positions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"How_Beardbrands_Shopify_Blog_Connects_With_Its_Audience\"><\/span>How Beardbrand\u2019s Shopify Blog Connects With Its Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Beardbrand\u2019s blog speaks directly to the \u201curban beardsman\u201d persona.<\/p>\n<p>Each blog post makes them feel seen and understood, whether the post is a grooming guide or a personality profile.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Beardbrand \u2013 Profiles\" alt=\"Beardbrand \u2013 Profiles\" data-aspect-ratio=\"0.90428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/beardbrand-profiles.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Read the blog posts, and you\u2019ll notice that product pitches are rare.<\/p>\n<p>When product links do appear, it\u2019s subtle and natural. And often, it\u2019s left out completely.<\/p>\n<p>The only thing that\u2019s always constant (and takes you back to its ecommerce store) is the navigation menu bar.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Beardbrand \u2013 Navigation\" alt=\"Beardbrand \u2013 Navigation\" data-aspect-ratio=\"0.38857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/beardbrand-navigation.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This approach builds trust in two ways:<\/p>\n<ul>\n<li>It shows it cares about helping its community<\/li>\n<li>It positions Beardbrand as an authority in the beard care space<\/li>\n<\/ul>\n<p>The content strategy is clear:<\/p>\n<p>Build a community first. Sell products second.<\/p>\n<p>And that\u2019s the thing about a blog.<\/p>\n<p>It can be a great sales driver. But it\u2019s also a great asset for building trust and earning loyalty over time.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Expert Tip:<\/strong> Every blog post takes time, money, and effort. So make each one count. One of the easiest ways to get more out of your content is to use SEO best practices, like internal linking.<\/p>\n<p>Take Beardbrand, for example. It could improve its rankings and site crawlability by adding links to relevant product pages.<\/p>\n<p>The trick? Make the links feel natural and true to the brand. It\u2019s a small tweak that can make a big difference.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"9_Lovevery_Parenting_Blog\"><\/span>9. Lovevery: Parenting Blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"Lovevery Blog\" href=\"https:\/\/blog.lovevery.com\/\" target=\"_blank\" rel=\"noopener\">Lovevery<\/a> keeps things simple with a clean, focused structure.<\/p>\n<p>It groups its entire blog content under four main categories:<\/p>\n<ol>\n<li>By Age<\/li>\n<li>Skills &amp; Stages<\/li>\n<li>Playtime &amp; Activities<\/li>\n<li>Podcast<\/li>\n<\/ol>\n<p>This streamlined approach works well.<\/p>\n<p>While it covers countless parenting topics, these four clear sections help readers instantly know where to go.<\/p>\n<p>It shows how thoughtful organization makes navigation easier.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Lovevery \u2013 Menu\" alt=\"Lovevery \u2013 Menu\" data-aspect-ratio=\"0.73714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/lovevery-menu.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But how does it fit dozens of articles into just four categories?<\/p>\n<p>Through smart subcategories.<\/p>\n<p>Each main category branches into specific topics.<\/p>\n<p>Take \u201cSkills &amp; Stages,\u201d for example. It branches into specific areas like \u201cMotor Skills,\u201d \u201cTummy Time,\u201d and \u201cSocial Skills.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Lovevery \u2013 Skills &amp; Stages\" alt=\"Lovevery \u2013 Skills &amp; Stages\" data-aspect-ratio=\"0.87428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/lovevery-skills-stages.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The \u201cPlaytime &amp; Activities\u201d category goes even further, organizing topics by both age ranges and themes.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Lovevery \u2013 Playtime activities\" alt=\"Lovevery \u2013 Playtime activities\" data-aspect-ratio=\"0.95857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/lovevery-playtime-activities.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This clear structure helps parents find content based on:<\/p>\n<ul>\n<li>Their child\u2019s age<\/li>\n<li>Specific skills they want to develop<\/li>\n<li>Activities they want to try<\/li>\n<\/ul>\n<p>And there\u2019s a bonus:<\/p>\n<p>Search engines love this clear organization, too.<\/p>\n<p>Why?<\/p>\n<p>This clear hierarchy of categories and subcategories helps search engines understand how different pages relate to each other.<\/p>\n<p>No wonder Lovevery attracts tens of thousands of monthly organic visits.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013 Lovevery \u2013 Traffic\" alt=\"Organic Research \u2013 Lovevery \u2013 Traffic\" data-aspect-ratio=\"0.50428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/organic-research-lovevery-traffic.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"How_Lovevery_Uses_Sitemaps_to_Boost_SEO_Rankings\"><\/span>How Lovevery Uses Sitemaps to Boost SEO Rankings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lovevery takes its website organization one step further using its sitemaps.<\/p>\n<p>The main sitemap acts as an index, linking to individual sitemaps organized by content type, such as by:<\/p>\n<ul>\n<li>Age Range<\/li>\n<li>Skills &amp; Stages<\/li>\n<li>Posts<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Lovevery \u2013 Sitemap\" alt=\"Lovevery \u2013 Sitemap\" data-aspect-ratio=\"0.64142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/lovevery-sitemap.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Each sitemap serves a specific purpose.<\/p>\n<p>For example, the \u201cAge Range\u201d sitemap links to hub pages for specific age ranges, like \u201c43-45 months\u201d or \u201c4 years old.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Lovevery \u2013 Age range sitemap\" alt=\"Lovevery \u2013 Age range sitemap\" data-aspect-ratio=\"0.70428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/lovevery-age-range-sitemap.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These hub pages list articles and resources for each developmental stage.<\/p>\n<p>(Below is an example of what this hub page looks like on the site.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Lovevery \u2013 4-year-old\" alt=\"Lovevery \u2013 4-year-old\" data-aspect-ratio=\"0.82571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/lovevery-4-year-old.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Meanwhile, the \u201cSkills &amp; Stages\u201d and \u201cPosts\u201d sitemaps link to the category page and individual blog posts within that category.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Lovevery \u2013 Skills sitemap\" alt=\"Lovevery \u2013 Skills sitemap\" data-aspect-ratio=\"0.64857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/lovevery-skills-sitemap.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This sitemap organization is a textbook <a title=\"How to Create an Effective SEO Strategy\" href=\"https:\/\/backlinko.com\/seo-strategy\" target=\"_blank\" rel=\"noopener\">SEO strategy<\/a>.<\/p>\n<p>It helps search engines understand the hierarchy and relationships between pages. That way, they know which content to index and rank.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_to_Steal_From_These_Shopify_Blog_Examples\"><\/span>Best Practices to Steal From These Shopify Blog Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Shopify blog examples above show how your site can boost traffic with a well-executed blog.<\/p>\n<p>But none of this happens by accident. Their success comes from doing the right things well.<\/p>\n<p>Want to do the same for your blog?<\/p>\n<p>Here are eight essentials to get you started.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Write_Posts_That_Actually_Help_Your_Customers\"><\/span>1. Write Posts That Actually Help Your Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Create blog content your customers care about.<\/p>\n<p>Not sure where to start?<\/p>\n<p>Use tools like Semrush\u2019s Topic Research tool or Answer the Public to uncover topics your audience is looking for.<\/p>\n<p>For example, in Semrush, you enter your product.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Topic Research \u2013 Beet supplement\" alt=\"Topic Research \u2013 Beet supplement\" data-aspect-ratio=\"0.40428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/topic-research-beet-supplement.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And it\u2019ll instantly generate a list of topic ideas.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Topic Research \u2013 Beet supplement \u2013 Content Ideas\" alt=\"Topic Research \u2013 Beet supplement \u2013 Content Ideas\" data-aspect-ratio=\"0.88714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/topic-research-beet-supplement-content-ideas.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>If you need help framing those topics for your blog posts, check out our proven <a title=\"7 Proven Blog Post Templates (That Work Like A Charm)\" href=\"https:\/\/backlinko.com\/hub\/content\/blog-post-templates\" target=\"_blank\" rel=\"noopener\">blog post templates<\/a>.<\/p>\n<p>These are the same templates we use that helped us grow our blog to over 770K monthly unique visitors.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Note:<\/strong> Want to explore Semrush\u2019s topic research tool? Try <a title=\"Backlinko &amp; Semrush: 14-day PRO Trial\" href=\"https:\/\/www.semrush.com\/lp\/backlinko-offer\/en\/\" target=\"_blank\" rel=\"noopener\">Semrush Pro free for 14 days<\/a> with this exclusive trial link.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_Content_for_Window_Shoppers_and_Regular_Customers\"><\/span>2. Create Content for Window Shoppers and Regular Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/backlinko.com\/product-page-examples\" target=\"_blank\" rel=\"noopener\">Ecommerce product pages<\/a> work well for people ready to buy. But what about window shoppers who aren\u2019t ready yet?<\/p>\n<p>That\u2019s where your blog helps.<\/p>\n<p>It can attract different types of potential customers:<\/p>\n<ul>\n<li>People who are just learning what you sell and exploring their options<\/li>\n<li>Those comparing your products with alternatives<\/li>\n<li>Shoppers who are almost ready to buy but need that final bit of reassurance<\/li>\n<\/ul>\n<p>For example, Beardbrand attracts <a title=\"What Is a Marketing Funnel? Complete Beginner\u2019s Guide\" href=\"https:\/\/backlinko.com\/marketing-funnel\" target=\"_blank\" rel=\"noopener\">top-of-funnel<\/a> readers with the article \u201cHow to Deal with Unruly Coarse Hair.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Beardbrand \u2013 Coarse hair\" alt=\"Beardbrand \u2013 Coarse hair\" data-aspect-ratio=\"1.0985714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/beardbrand-coarse-hair.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These people know they have a problem but aren\u2019t aware of a product that can help them.<\/p>\n<p>So, they\u2019re searching for solutions, which gives you a chance to catch them early on.<\/p>\n<p>In contrast:<\/p>\n<p>Stanley uses the blog post \u201cLevel Up Your Hydration With The New IceFlow\u2122 Flip Straw Collection\u201d for readers who already know its brand.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Stanley \u2013 Flip straw\" alt=\"Stanley \u2013 Flip straw\" data-aspect-ratio=\"1.1071428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/stanley-flip-straw.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These are often people who\u2019ve interacted with the brand before. Like those who\u2019ve bought a Stanley product or are specifically looking for one.<\/p>\n<p>So, the focus shifts from introducing the brand to keeping them engaged with updates and new offerings.<\/p>\n<p>By creating different types of content, you engage a wider audience.<\/p>\n<p>That\u2019s how you make your blog work hard and turn it into a tool for growing your business.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Top tip:<\/strong> Wondering how to start and scale your blog? We\u2019ve got you covered. Get practical tips straight from our Lead Editor, Michael Ofei, on how to <a title=\"How to Scale Content Creation (Step-By-Step Guide)\" href=\"https:\/\/backlinko.com\/scale-content\" target=\"_blank\" rel=\"noopener\">scale content<\/a>. And finally, learn strategies that many content marketing agencies keep to themselves.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_Help_People_Find_Your_Blog_on_Google\"><\/span>3. Help People Find Your Blog on Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ranking for organic keywords and getting search engine traffic is one of the biggest perks of a well-optimized blog.<\/p>\n<p>Take Lovery, for example. It gets over 64K monthly visitors from organic searches.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Organic Research \u2013 Lovevery \u2013 Traffic\" alt=\"Organic Research \u2013 Lovevery \u2013 Traffic\" data-aspect-ratio=\"0.50428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/organic-research-lovevery-traffic.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Yes, it takes time and effort.<\/p>\n<p>And no, it\u2019s not completely free (think writers, SEOs, hosting).<\/p>\n<p>But when you do it right, it\u2019s one of the most cost-effective ways to drive long-term, sustainable traffic.<\/p>\n<p>So, how do you make sure your blog is set up correctly?<\/p>\n<p>Start with basic SEO practices like:<\/p>\n<ul>\n<li>Setting up proper analytics to track performance<\/li>\n<li>Conducting keyword research effectively<\/li>\n<li>Optimizing your content for SEO and visitors<\/li>\n<\/ul>\n<p>Then, use our <a title=\"The Complete SEO Checklist\" href=\"https:\/\/backlinko.com\/seo-checklist\" target=\"_blank\" rel=\"noopener\">SEO checklist<\/a> to stay on track so you don\u2019t miss a thing.<\/p>\n<p>It covers everything from SEO basics to link building.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"SEO Checklist\" alt=\"SEO Checklist\" data-aspect-ratio=\"1.1257142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/seo-checklist.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"4_Stick_to_a_Regular_Posting_Schedule\"><\/span>4. Stick to a Regular Posting Schedule<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to blogging, consistency is the name of the game.<\/p>\n<p>It signals to Google your blog is active, which helps with rankings.<\/p>\n<p>Even better?<\/p>\n<p>The more you post, the more chances you get to:<\/p>\n<ul>\n<li>Rank for different keywords<\/li>\n<li>Link internally to other blog posts or product pages<\/li>\n<\/ul>\n<p>But don\u2019t stop there.<\/p>\n<p>Give your older blog posts a refresh, too. You can:<\/p>\n<ul>\n<li>Update outdated information<\/li>\n<li>Add new valuable insights<\/li>\n<li>Tweak blog titles and headings<\/li>\n<\/ul>\n<p>We\u2019ve seen this strategy work wonders.<\/p>\n<p>In fact, using this content refresh strategy, Brian Dean <a title=\"28 Ways to Increase Traffic to Your Website\" href=\"https:\/\/backlinko.com\/increase-website-traffic\" target=\"_blank\" rel=\"noopener\">increased organic traffic<\/a> to a blog post by 22%.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Traffic increase \u2013 2023-2024\" alt=\"Backlinko \u2013 Traffic increase \u2013 2023-2024\" data-aspect-ratio=\"0.33428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/09\/backlinko-traffic-increase-2023-2024.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>That\u2019s the power of a content refresh.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Get_Your_Posts_in_Front_of_More_People\"><\/span>5. Get Your Posts in Front of More People<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019ve already done the hard work to create one piece of content.<\/p>\n<p>Now, make it pull double (or triple) duty.<\/p>\n<p>Repurpose it into different formats for multiple traffic channels.<\/p>\n<p>It\u2019s the quickest way to get your message in front of more people without starting from scratch.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Content Repurposing\" alt=\"Content Repurposing\" data-aspect-ratio=\"1.0385714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/content-repurposing.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For example, Huel turned its blog post \u201cSimple Ways to Meet Your Daily Fiber Intake Goals\u201d into a carousel post on Instagram.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Instagram \u2013 Huel\" alt=\"Instagram \u2013 Huel\" data-aspect-ratio=\"0.74571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/instagram-huel.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And Darn Tough Shared a Facebook post linking to its latest blog article.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Facebook \u2013 Darntough\" alt=\"Facebook \u2013 Darntough\" data-aspect-ratio=\"1.0242857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/facebook-darntough.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Want more ways repurpose your content?<\/p>\n<p>Here you go.<\/p>\n<ul>\n<li>Create infographics to highlight key points<\/li>\n<li>Transform blog images into graphics for social media<\/li>\n<li>Turn posts into short videos for YouTube, Instagram Reels, or TikTok<\/li>\n<li>Pin blog visuals to Pinterest<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"What Is Repurposing Content?\" href=\"https:\/\/backlinko.com\/hub\/content\/repurposing\" target=\"_blank\" rel=\"noopener\">What Is Repurposing Content?<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"6_Show_Readers_What_to_Do_Next\"><\/span>6. Show Readers What to Do Next<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Potential customers need <a title=\"Marketing Rule of Seven - Communications and Public Affairs\" href=\"https:\/\/www.umaryland.edu\/cpa\/rule-of-seven\/\" target=\"_blank\" rel=\"noopener\">7 interactions<\/a> with a brand before they decide to make a purchase.<\/p>\n<p>This means the longer readers stay on your site, the more likely they will convert.<\/p>\n<p>So, make the most of their time by encouraging them to explore more.<\/p>\n<p>Guide them with clear calls to action (CTAs) that prompt interaction. And use sales-focused CTAs where the natural next step aligns with a purchase.<\/p>\n<p>For example, Everlane\u2019s blog post \u201cGoing Western\u201d links directly to product pages featured in the article and images.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Everlane \u2013 Post\" alt=\"Everlane \u2013 Post\" data-aspect-ratio=\"1.0328571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/everlane-post.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And Beardbrand takes a more direct approach with a prominent CTA button linking to its \u201cEau de Parfum\u201d product page in its blog post, \u201cThe Complete Guide to Men\u2019s Cologne.\u201d<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Beardbrand \u2013 CTA\" alt=\"Beardbrand \u2013 CTA\" data-aspect-ratio=\"0.52285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/beardbrand-cta.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But not every CTA has to push a sale.<\/p>\n<p>CTAs can also build trust and engagement by encouraging actions like:<\/p>\n<ul>\n<li>Reading another article<\/li>\n<li>Signing up for your email list<\/li>\n<li>Downloading a helpful resource<\/li>\n<li>Joining your community<\/li>\n<li>Subscribing to your newsletter<\/li>\n<li>Following or engaging on social media<\/li>\n<\/ul>\n<p>For example, Gymshark\u2019s post \u201cWhat Is #Gymshark66?\u201d doesn\u2019t link to a product page.<\/p>\n<p>Instead, it features a bold banner inviting readers to apply for its athlete search.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Gymshark \u2013 CTA\" alt=\"Gymshark \u2013 CTA\" data-aspect-ratio=\"0.86428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/01\/gymshark-cta.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"7_Use_Images_That_Catch_Attention\"><\/span>7. Use Images That Catch Attention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Visuals are essential for engaging blog content. They help:<\/p>\n<ul>\n<li>Break up long sections of text<\/li>\n<li>Illustrate complex concepts<\/li>\n<li>Make content more shareable on social media<\/li>\n<li>Improve the user experience<\/li>\n<\/ul>\n<p>So, use them to your advantage.<\/p>\n<p>Create high-quality visuals to grab attention and improve readability and engagement.<\/p>\n<p>And as a bonus:<\/p>\n<p>Those same images can boost your search engine rankings, too.<\/p>\n<p>Not sure how to get started? Check out our <a title=\"Image SEO: 15 Tips for Image Optimization\" href=\"https:\/\/backlinko.com\/image-seo\" target=\"_blank\" rel=\"noopener\">image SEO<\/a> guide for everything you need.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Design_Your_Blog_for_Mobile_Users\"><\/span>8. Design Your Blog for Mobile Users<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With most internet searches happening on mobile, it\u2019s a cardinal sin to ignore mobile optimization.<\/p>\n<p><a title=\"Optimise your website for mobile - Google Ads Help\" href=\"https:\/\/support.google.com\/google-ads\/answer\/7323900?hl=en-GB\" target=\"_blank\" rel=\"noopener\">Google recommends<\/a> asking the questions below to check if your site is mobile-friendly:<\/p>\n<ul>\n<li>Does your site load quickly?<\/li>\n<li>Is it easy to navigate?<\/li>\n<li>Is it easy to take action?<\/li>\n<\/ul>\n<p>Here\u2019s the thing about mobile optimization:<\/p>\n<p>When you get it right, the benefits are huge.<\/p>\n<p>Readers will appreciate the smooth experience (and stick around longer).<\/p>\n<p>Plus, search engines reward mobile-friendly sites with higher rankings.<\/p>\n<p>It\u2019s a win-win for your audience and your SEO.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> Learn everything you need to know about <a title=\"Mobile SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/mobile-seo-guide\" target=\"_blank\" rel=\"noopener\">mobile SEO<\/a> with our comprehensive guide.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Turn_Insights_from_These_Shopify_Blog_Examples_into_Your_Stores_Success\"><\/span>Turn Insights from These Shopify Blog Examples into Your Store\u2019s Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve seen what works through these Shopify blog examples.<\/p>\n<p>Now, it\u2019s time to take action and create a blog for your Shopify store.<\/p>\n<p>Sure, it takes effort. But the rewards\u2014more traffic, stronger customer connections, and increased sales\u2014are worth it.<\/p>\n<p>And with the right tools and guidance, you can get it right from day one.<\/p>\n<p>Here are the resources you need to get started:<\/p>\n<p><a title=\"How to Design a Blog: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/content\/blog-design\" target=\"_blank\" rel=\"noopener\">How to Design a Blog<\/a> \u2013 Learn the exact steps to create a stunning, user-friendly blog.<\/p>\n<p><a title=\"Shopify SEO: The Complete Beginner\u2019s Guide\" href=\"https:\/\/backlinko.com\/shopify-seo\" target=\"_blank\" rel=\"noopener\">Shopify SEO: The Complete Beginners Guide<\/a> \u2013 Discover the SEO tactics to drive traffic and boost your visibility.<\/p>\n<p><a title=\"Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan\" href=\"https:\/\/backlinko.com\/content-marketing-strategy\" target=\"_blank\" rel=\"noopener\">Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan<\/a> \u2013 Master the 10-step framework to create content that turns readers into customers.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/shopify-blog-examples\" target=\"_blank\" rel=\"noopener\">9 Shopify Blog Examples You Need to See (+ Pro Tips)<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Want more traffic to your Shopify store? Start a blog. Why? Look at Gymshark. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month. That\u2019s high-value SEO traffic it can funnel to its product pages. All without relying on ads. And here\u2019s the thing: If you\u2019re not blogging, you\u2019re missing more than search traffic. You\u2019re walking away from opportunities to connect with your audience and position yourself as a leader in your industry. Let\u2019s fix that. Here are 9 Shopify [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-12291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/02\/organic-research-gymshark-keywords-iacN3S-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/02\/organic-research-gymshark-keywords-iacN3S-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12291"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/12292"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}