{"id":12411,"date":"2025-02-24T12:45:34","date_gmt":"2025-02-24T12:45:34","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/02\/24\/google-ads-changes-to-offline-conversion-quality-in-smart-pmax-campaigns-with-store-goals\/"},"modified":"2025-02-24T12:45:34","modified_gmt":"2025-02-24T12:45:34","slug":"google-ads-changes-to-offline-conversion-quality-in-smart-pmax-campaigns-with-store-goals","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/02\/24\/google-ads-changes-to-offline-conversion-quality-in-smart-pmax-campaigns-with-store-goals\/","title":{"rendered":"Google Ads Changes To Offline Conversion Quality In Smart &amp; PMax Campaigns With Store Goals"},"content":{"rendered":"<p>I will start off by saying, I am super confused by this Google Ads email but it says Google is &#8220;Improving offline conversion quality in Smart and PMax Campaigns with Store Goals.&#8221; Starting on February 28, 2025 Google will &#8220;increase focus on locally engaged users on channels with higher local intent.&#8221;<\/p>","protected":false},"excerpt":{"rendered":"<p>I will start off by saying, I am super confused by this Google Ads email but it says Google is &#8220;Improving offline conversion quality in Smart and PMax Campaigns with Store Goals.&#8221; Starting on February 28, 2025 Google will &#8220;increase focus on locally engaged users on channels with higher local intent.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-12411","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12411"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12411\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}