{"id":12436,"date":"2025-02-26T18:45:46","date_gmt":"2025-02-26T18:45:46","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/02\/26\/what-is-information-gain-in-seo-does-google-measure-it\/"},"modified":"2025-02-26T18:45:46","modified_gmt":"2025-02-26T18:45:46","slug":"what-is-information-gain-in-seo-does-google-measure-it","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/02\/26\/what-is-information-gain-in-seo-does-google-measure-it\/","title":{"rendered":"What Is Information Gain in SEO &amp; Does Google Measure It?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/4d\/46\/4d4699e1d52fcb98cdf29a5ff94f3e4d\/57d6050594a5727b31ebdbc0fd461963\/information-gain.svg\" alt=\"What Is Information Gain in SEO &amp; Does Google Measure It?\" width=\"448\" title=\"| Craig Hordlow\"><\/p>\n<p>Information gain in SEO is a metric that Google may use to evaluate the uniqueness of your content.<\/p>","protected":false},"excerpt":{"rendered":"<p>Information gain in SEO is a metric that Google may use to evaluate the uniqueness of your content.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-12436","post","type-post","status-publish","format-standard","hentry","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12436"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12436\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}