{"id":12599,"date":"2025-03-21T18:47:48","date_gmt":"2025-03-21T18:47:48","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/03\/21\/what-is-app-store-optimization-a-complete-guide-to-aso\/"},"modified":"2025-03-21T18:47:48","modified_gmt":"2025-03-21T18:47:48","slug":"what-is-app-store-optimization-a-complete-guide-to-aso","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/03\/21\/what-is-app-store-optimization-a-complete-guide-to-aso\/","title":{"rendered":"What Is App Store Optimization? A Complete Guide to ASO"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/4e\/78\/4e782c1a0228d7c74b91c49357590f50\/app-store-optimization.svg\" alt=\"What Is App Store Optimization? A Complete Guide to ASO\" width=\"448\" title=\"| Craig Hordlow\"><\/p>\n<p>App store optimization (ASO) is the process of improving an app\u2018s visibility and conversion rate in app stores.<\/p>","protected":false},"excerpt":{"rendered":"<p>App store optimization (ASO) is the process of improving an app\u2018s visibility and conversion rate in app stores.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-12599","post","type-post","status-publish","format-standard","hentry","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12599"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12599\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}