{"id":12621,"date":"2025-03-26T12:47:03","date_gmt":"2025-03-26T12:47:03","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/google-ads-different-auctions-locations-may-impact-ctr-impression-rates\/"},"modified":"2025-03-26T12:47:03","modified_gmt":"2025-03-26T12:47:03","slug":"google-ads-different-auctions-locations-may-impact-ctr-impression-rates","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/google-ads-different-auctions-locations-may-impact-ctr-impression-rates\/","title":{"rendered":"Google Ads Different Auctions Locations May Impact CTR &amp; Impression Rates"},"content":{"rendered":"<p>Ginny Marvin, the Google Ads Liaison, said that you may see a shift in Top\/Absolute Top Impression rate and\/or a change in overall CTR as a result of the double serving Google Ads experiment. This is where Google can show the same ads in different ad locations because it has different auctions for each ad location.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ginny Marvin, the Google Ads Liaison, said that you may see a shift in Top\/Absolute Top Impression rate and\/or a change in overall CTR as a result of the double serving Google Ads experiment. This is where Google can show the same ads in different ad locations because it has different auctions for each ad location.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-12621","post","type-post","status-publish","format-standard","hentry","category-se-roundtable"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12621"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12621\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}