{"id":12629,"date":"2025-03-26T16:46:44","date_gmt":"2025-03-26T16:46:44","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-find-keyword-cost-and-optimize-your-ppc-campaigns\/"},"modified":"2025-03-26T16:46:44","modified_gmt":"2025-03-26T16:46:44","slug":"how-to-find-keyword-cost-and-optimize-your-ppc-campaigns","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-find-keyword-cost-and-optimize-your-ppc-campaigns\/","title":{"rendered":"How to Find Keyword Cost and Optimize Your PPC Campaigns"},"content":{"rendered":"

If you\u2019ve ever run an ad campaign, you know that keyword costs can quickly eat up your budget.<\/p>\n

This is especially true if you\u2019re not strategic about your selections.<\/p>\n

Of course, you can\u2019t control all the factors that determine pricing.<\/p>\n

But you can reduce costs by choosing the right<\/strong> keywords and creating experiences that convert.<\/p>\n

Take digital marketing agency Turn Key Lead, for example.<\/p>\n

They reduced a mortgage bank client\u2019s cost per conversion in Google Ads by 30% in seven days.<\/p>\n

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\"Google

Source<\/a><\/figcaption><\/p><\/figure>\n

How\u2019d they do it?<\/p>\n

Through keyword and landing page optimization\u2014tactics you\u2019ll master today.<\/p>\n

In this guide, you\u2019ll learn:<\/p>\n