{"id":12631,"date":"2025-03-26T17:47:15","date_gmt":"2025-03-26T17:47:15","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/"},"modified":"2025-03-26T17:47:15","modified_gmt":"2025-03-26T17:47:15","slug":"top-5-online-reputation-tools-tried-tested","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/","title":{"rendered":"Top 5 Online Reputation Tools (Tried &amp; Tested)"},"content":{"rendered":"<p>What people say about your brand online shapes your reputation. This could be reviews, social mentions, or business listings.<\/p>\n<p>Keeping up with all of them takes A LOT of time and effort.<\/p>\n<p>Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories.<\/p>\n<p>But each tool has its specialties.<\/p>\n<p>I researched and tested the best ORM tools available. And found the top five that\u2019ll make your life easier.<\/p>\n<p>Here\u2019s what you\u2019ll find in this guide:<\/p>\n<ul>\n<li>The best tool for tracking social mentions<\/li>\n<li>The easiest way to manage and respond to reviews<\/li>\n<li>A solution that automatically updates your business listings<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#5_Best_Online_Reputation_Tools_Compared\" >5 Best Online Reputation Tools Compared<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#1_Brand24\" >1. Brand24<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Spot_Sudden_Spikes_in_Mentions_to_Immediately_Act_on_Them\" >Spot Sudden Spikes in Mentions to Immediately Act on Them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Track_Podcast_Mentions_of_Your_Brand\" >Track Podcast Mentions of Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Identify_Key_Brand_Influencers\" >Identify Key Brand Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Make_Reports_in_One_Click\" >Make Reports in One Click<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Pros_Cons\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#2_Reviewflowz\" >2. Reviewflowz<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Launch_Targeted_Review_Request_Campaigns\" >Launch Targeted Review Request Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Quickly_Reply_to_Your_Customer_Reviews\" >Quickly Reply to Your Customer Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Show_Best_Reviews_on_Your_Website\" >Show Best Reviews on Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Pros_Cons-2\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#3_myPresences\" >3. myPresences<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#List_Your_Business_Where_It_Matters_Most\" >List Your Business Where It Matters Most<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Check_and_Respond_to_Reviews_Across_Platforms\" >Check and Respond to Reviews Across Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Showcase_Customer_Reviews_on_Your_Website\" >Showcase Customer Reviews on Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Pros_Cons-3\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#4_Semrush_Local\" >4. Semrush Local<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Track_and_Respond_to_Reviews_Across_Platforms\" >Track and Respond to Reviews Across Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Compare_Your_Business_Reviews_to_Your_Competitors\" >Compare Your Business Reviews to Your Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Keep_Your_Business_Info_Consistent\" >Keep Your Business Info Consistent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Pros_Cons-4\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#5_Mention\" >5. Mention<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Track_Your_Brand_Mentions_Across_Channels\" >Track Your Brand Mentions Across Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Create_Real-Time_Visual_Reports\" >Create Real-Time, Visual Reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Pros_Cons-5\" >Pros &amp; Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#How_Do_I_Manage_My_Online_Reputation\" >How Do I Manage My Online Reputation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#How_Long_Does_It_Take_to_See_Results_from_Reputation_Management_Tools\" >How Long Does It Take to See Results from Reputation Management Tools?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Can_Reputation_Management_Tools_Remove_Negative_Reviews\" >Can Reputation Management Tools Remove Negative Reviews?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#What_Metrics_Should_I_Track_to_Measure_Reputation_Improvement\" >What Metrics Should I Track to Measure Reputation Improvement?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/top-5-online-reputation-tools-tried-tested\/#Ready_to_Choose_Your_Online_Reputation_Management_Tool\" >Ready to Choose Your Online Reputation Management Tool?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Best_Online_Reputation_Tools_Compared\"><\/span>5 Best Online Reputation Tools Compared<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\"><\/th>\n<th scope=\"col\">Best for<\/th>\n<th scope=\"col\">Pricing<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/online-reputation-management-tools#brand24\" target=\"_blank\" rel=\"noopener\">Brand24<\/a><\/td>\n<td data-before=\"Best for\">Identifying sudden spikes in mentions and identifying key influencers<\/td>\n<td data-before=\"Pricing\">Starts at $199 per month; 14-day free trial available<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/online-reputation-management-tools#reviewflowz\" target=\"_blank\" rel=\"noopener\">Reviewflowz<\/a><\/td>\n<td data-before=\"Best for\">Boosting your online reputation with automated review campaigns<\/td>\n<td data-before=\"Pricing\">Starts at $15 per month; 14-day free trial available<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/online-reputation-management-tools#mypresences\" target=\"_blank\" rel=\"noopener\">myPresences<\/a><\/td>\n<td data-before=\"Best for\">Controlling online brands\u2019 presence across business directories and managing reviews from multiple sites<\/td>\n<td data-before=\"Pricing\">Starts at $15 per month; 14-day free trial available<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/online-reputation-management-tools#semrush-local\" target=\"_blank\" rel=\"noopener\">Semrush Local<\/a><\/td>\n<td data-before=\"Best for\">Managing reviews across platforms and keeping your business listings consistent in local directories<\/td>\n<td data-before=\"Pricing\">$50 per month + the plan you choose ($139.95\/mo for Pro)<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"\"><a href=\"https:\/\/backlinko.com\/online-reputation-management-tools#mention\" target=\"_blank\" rel=\"noopener\">Mention<\/a><\/td>\n<td data-before=\"Best for\">Tracking brand mentions across social media and news platforms<\/td>\n<td data-before=\"Pricing\">Starts at $49 per month; 14-day free trial available<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Brand24\"><\/span>1. Brand24<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for spotting sudden spikes in mentions and identifying key influencers<\/strong><\/p>\n<p><strong>Pricing:<\/strong> Starts at $199 per month; 14-day free trial available<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Brand24 \u2013 Glossier \u2013 Start page\" alt=\"Brand24 \u2013 Glossier \u2013 Start page\" data-aspect-ratio=\"0.69857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/brand24-glossier-start-page.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"Brand24\" href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener\">Brand24<\/a> is an AI-powered media monitoring tool. It lets you track online mentions, analyze sentiment, and spot early signs of PR crises.<\/p>\n<p>This tool stands out by tracking more than <a title=\"The 20 Most Popular Social Media Platforms\" href=\"https:\/\/backlinko.com\/social-media-platforms\" target=\"_blank\" rel=\"noopener\">social media<\/a> and news platforms. It also monitors <a title=\"Podcast Statistics You Need To Know\" href=\"https:\/\/backlinko.com\/podcast-stats\" target=\"_blank\" rel=\"noopener\">podcasts<\/a> and influencers, giving you a complete view of your brand.<\/p>\n<p>Here\u2019s what I love about Brand24:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Spot_Sudden_Spikes_in_Mentions_to_Immediately_Act_on_Them\"><\/span>Spot Sudden Spikes in Mentions to Immediately Act on Them<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brand24 uses AI to detect unexpected spikes or drops in brand mentions. It\u2019s marked with an exclamation mark in your dashboard so you don\u2019t miss it:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Brand24 \u2013 Glossier \u2013 Mentions &amp; Reach\" alt=\"Brand24 \u2013 Glossier \u2013 Mentions &amp; Reach\" data-aspect-ratio=\"0.49285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/brand24-glossier-mentions-reach.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This is important because online conversations can change fast.<\/p>\n<p>A spike in mentions may mean a PR crisis. A negative review might be going viral, or a complaint is spreading fast.<\/p>\n<p>On the flip side, it could signal an opportunity to capitalize on. Like a post about your brand going viral in a positive way, or an influencer giving you a shoutout.<\/p>\n<p>But how do you know whether the spike is positive or negative?<\/p>\n<p>Brand24 uses AI to analyze the sentiment behind each mention. It checks if the spike is caused by positive buzz, negative feedback, or neutral chatter. This way, you can take the right action fast.<\/p>\n<p>For example, Barbie had a significant spike in mentions in 2024 due to the Golden Globes event:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Brand24 \u2013 Massive increase in Reach &amp; Mentions\" alt=\"Brand24 \u2013 Massive increase in Reach &amp; Mentions\" data-aspect-ratio=\"0.61142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/brand24-massive-increase-in-reach-and-mentions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Brand24 tells you why the spike happened and shows you where it\u2019s coming from. In the screenshot above, you can see it flagged Barbie\u2019s spike due to the Golden Globes event.<\/p>\n<p>It highlights key details like:<\/p>\n<ul>\n<li>Why the spike occurred (Golden Globes event)<\/li>\n<li>Which platforms drove the mentions (Instagram, TikTok, YouTube)<\/li>\n<li>What type of sentiment was detected (positive admiration and awards)<\/li>\n<\/ul>\n<p>The summary may not explicitly say \u201cpositive\u201d or \u201cnegative.\u201d<\/p>\n<p>However, you can infer sentiment from the language used (\u201chigh admiration,\u201d \u201cwinning awards\u201d) and cross-referencing with the Sentiment tab at the top.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Track_Podcast_Mentions_of_Your_Brand\"><\/span>Track Podcast Mentions of Your Brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brand24 scans thousands of podcasts and alerts you whenever someone mentions your brand in a podcast title or description.<\/p>\n<p>This way, you don\u2019t miss critical conversations happening in the audio space.<\/p>\n<p>You can view podcast mentions in the general Mentions tab. Or filter them by source:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Brand24 \u2013 Glossier \u2013 Sources \u2013 Podcasts\" alt=\"Brand24 \u2013 Glossier \u2013 Sources \u2013 Podcasts\" data-aspect-ratio=\"0.73857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/brand24-glossier-sources-podcasts.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>People talk about brands on podcasts all the time. Whether it\u2019s a CEO interview, product review, or deep-dive industry discussion.<\/p>\n<p>But since podcasts aren\u2019t text-based, these mentions are easy to miss.<\/p>\n<p>Podcast tracking helps you:<\/p>\n<ul>\n<li>See when influencers talk about your brand<\/li>\n<li>Respond to negative mentions fast<\/li>\n<li>Use positive mentions in your marketing<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Identify_Key_Brand_Influencers\"><\/span>Identify Key Brand Influencers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brand24 helps you find the most influential people talking about your brand. You can rank them based on number of mentions, reach, audience size, and impact:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Brand24 \u2013 Glossier \u2013 Influencers metrics\" alt=\"Brand24 \u2013 Glossier \u2013 Influencers metrics\" data-aspect-ratio=\"0.81\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/brand24-glossier-influencers-metrics.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here\u2019s why each filter matters and how you can use them:<\/p>\n<ul>\n<li><strong>Mentions:<\/strong> See how often someone talks about your brand. High mentions mean they\u2019re actively discussing you, whether positive or negative. Use this to engage or address concerns quickly.<\/li>\n<li><strong>Reach:<\/strong> Shows how many people might see their posts. Use this to prioritize working with influencers with high reach to spread your message.<\/li>\n<li><strong>Influence score (impact):<\/strong> Shows how persuasive or credible the person is. This helps you spot trustworthy advocates or negative influencers before misinformation spreads.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Make_Reports_in_One_Click\"><\/span>Make Reports in One Click<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Create reports to share insights with your team or clients.<\/p>\n<p>Brand24 supports various formats like email, PDF, and Excel.<\/p>\n<p>You can also create infographics:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Brand24 \u2013 Glossier \u2013 Reports infographics\" alt=\"Brand24 \u2013 Glossier \u2013 Reports infographics\" data-aspect-ratio=\"0.71714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/brand24-glossier-reports-infographics.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Track podcast mentions<\/td>\n<td data-before=\"Cons\">Doesn\u2019t scan podcast transcripts; only tracks mentions in episode titles and descriptions<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Identify potential PR crisis early on<\/td>\n<td data-before=\"Cons\">The dashboard isn\u2019t visual, so it may look overwhelming for beginners<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Reviewflowz\"><\/span>2. Reviewflowz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for collecting reviews on autopilot<\/strong><\/p>\n<p><strong>Pricing:<\/strong> Starts at $15 per month; 14-day free trial available<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reviewflowz \u2013 Onboarding\" alt=\"Reviewflowz \u2013 Onboarding\" data-aspect-ratio=\"0.62571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/reviewflowz-onboarding.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"Reviewflowz\" href=\"https:\/\/www.reviewflowz.com\/\" target=\"_blank\" rel=\"noopener\">Reviewflowz<\/a> is a powerful review management platform. It helps you collect, keep an eye on, and show customer reviews.<\/p>\n<p>Here\u2019s what I liked about Reviewflowz the most:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Launch_Targeted_Review_Request_Campaigns\"><\/span>Launch Targeted Review Request Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reviewflows automates review collection in two ways:<\/p>\n<ul>\n<li><strong>Email campaigns:<\/strong> Send automated review requests after purchase, with customizable templates and follow-up scheduling<\/li>\n<li><strong>Magic links:<\/strong> Generate unique URLs that take customers directly to your review form\u2014perfect for adding to receipts or sharing via SMS<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reviewflowz \u2013 Review campaigns\" alt=\"Reviewflowz \u2013 Review campaigns\" data-aspect-ratio=\"0.41857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/reviewflowz-review-campaigns.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Best part?<\/p>\n<p>When you set up an email campaign within Reviewflowz, you can choose when to request reviews:<\/p>\n<ul>\n<li>Always request reviews from your email list to get as much feedback as possible<\/li>\n<li>Only request reviews when a star rating drops under a certain threshold (lets you improve your reputation when your review score starts to drop)<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reviewflowz \u2013 Campaign configuration\" alt=\"Reviewflowz \u2013 Campaign configuration\" data-aspect-ratio=\"0.86285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/reviewflowz-campaign-configuration.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Quickly_Reply_to_Your_Customer_Reviews\"><\/span>Quickly Reply to Your Customer Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Link your channels (like Slack, email, and Microsoft Teams) to get instant alerts for new reviews:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reviewflowz \u2013 New channels\" alt=\"Reviewflowz \u2013 New channels\" data-aspect-ratio=\"0.53142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/reviewflowz-new-channels.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>These notifications let you be in the loop and address critical reviews in time.<\/p>\n<p>Once connected:<\/p>\n<ul>\n<li><strong>Slack:<\/strong> New reviews are sent directly to a public Slack channel in your workspace<\/li>\n<li><strong>Email:<\/strong> Reviews land in your inbox<\/li>\n<li><strong>Microsoft Teams:<\/strong> Reviews show up in a designated Teams channel<\/li>\n<li><strong>Zapier and Webhooks:<\/strong> You can set up automations to trigger custom workflows<\/li>\n<\/ul>\n<p>You\u2019ll see all reviews in real time. From there, you can decide which ones need immediate attention\u2014whether it\u2019s a low rating, critical feedback, or a chance to thank a happy customer.<\/p>\n<p>Plus, you can use AI to create and send automated replies to happy reviewers that are always within your brand\u2019s tone.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reviewflowz \u2013 Reply Automation\" alt=\"Reviewflowz \u2013 Reply Automation\" data-aspect-ratio=\"0.96428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/reviewflowz-reply-automation.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Show_Best_Reviews_on_Your_Website\"><\/span>Show Best Reviews on Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Display your best reviews automatically with Reviewflowz\u2019s customizable, mobile-friendly widgets.<\/p>\n<p>Each widget automatically updates with new reviews and lets you filter by rating to showcase your strongest feedback.<\/p>\n<p>Choose from:<\/p>\n<ul>\n<li><strong>Masonry:<\/strong> A stack of reviews, which turns into a list on mobile<\/li>\n<li><strong>Slider:<\/strong> An interactive slider that shows up to three reviews horizontally and one on mobile<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reviewflowz \u2013 New widgets\" alt=\"Reviewflowz \u2013 New widgets\" data-aspect-ratio=\"0.62714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/reviewflowz-new-widgets.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then select the review sources, the number of reviews to display, and which reviews to show based on star ratings:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reviewflowz \u2013 Edit review widget\" alt=\"Reviewflowz \u2013 Edit review widget\" data-aspect-ratio=\"1.0314285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/reviewflowz-edit-review-widget.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons-2\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Email campaigns to gather more reviews with ease<\/td>\n<td data-before=\"Cons\">Doesn\u2019t track social media mentions<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Customizable review widgets to showcase your feedback<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">AI-powered review responses<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_myPresences\"><\/span>3. myPresences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for managing brand presence on different platforms and engaging with reviews<\/strong><\/p>\n<p><strong>Pricing:<\/strong> Starts at $15 per month; 14-day free trial available<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"myPresences \u2013 Homepage\" alt=\"myPresences \u2013 Homepage\" data-aspect-ratio=\"0.68428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/mypresences-homepage.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"myPresences\" href=\"https:\/\/www.mypresences.com\/\" target=\"_blank\" rel=\"noopener\">myPresences<\/a> is an all-in-one online presence and reputation management platform.<\/p>\n<p>It helps you appear in business directories, track customer reviews and engage with them.<\/p>\n<p>Plus, you can display feedback on your website.<\/p>\n<p>Here\u2019s what I like about myPresences:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"List_Your_Business_Where_It_Matters_Most\"><\/span>List Your Business Where It Matters Most<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Listing your business on every platform takes a lot of time. It\u2019s also prone to mistakes.<\/p>\n<p>And when you update a phone number, move, or change a website URL, fixing it everywhere can take weeks.<\/p>\n<p>myPresences makes it easy to list your business details on more than 2,000 directories.<\/p>\n<p>You enter your business details once. Then, this tool pushes your business info on your chosen platforms.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"myPresences \u2013 Services\" alt=\"myPresences \u2013 Services\" data-aspect-ratio=\"0.86428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/mypresences-services.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But why does this matter? Is getting listed on Google not enough?<\/p>\n<p>Not really.<\/p>\n<p>Customers may use many different platforms to find your business, such as local directories and industry platforms.<\/p>\n<p>Or they may check your website on a review site before they buy from you.<\/p>\n<p>If you rely only on Google, you might miss out on potential customers who search elsewhere.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>If your business is local, you\u2019ll need to be on Yelp, TripAdvisor, and Google Business Profile (GBP)<\/li>\n<li>If you manage a SaaS brand, being on review sites like G2, Capterra, and Trustpilot is crucial since some consumers go here before making a purchase<\/li>\n<li>If you provide medical, legal, or real estate services, niche directories matter (Healthgrades, Avvo, or Zillow)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Check_and_Respond_to_Reviews_Across_Platforms\"><\/span>Check and Respond to Reviews Across Platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>myPresences centralizes reviews from all major review sites. This helps you check and respond efficiently.<\/p>\n<p>You can see a quick overview of your star rating distribution across all platforms in a pie chart:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"myPresences \u2013 Reviews\" alt=\"myPresences \u2013 Reviews\" data-aspect-ratio=\"1.1842857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/mypresences-reviews.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Additionally, you can automate your responses with AI:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"myPresences \u2013 AI review reply \u2013 Whales\" alt=\"myPresences \u2013 AI review reply \u2013 Whales\" data-aspect-ratio=\"0.48428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/mypresences-ai-review-reply-whales.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This lets you quickly respond to common reviews while keeping a consistent tone.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Showcase_Customer_Reviews_on_Your_Website\"><\/span>Showcase Customer Reviews on Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>myPresences allows you to show your best reviews on your website.<\/p>\n<p>You can use customizable widgets for this:<\/p>\n<ul>\n<li><strong>Popup:<\/strong> Individual reviews appear as a small floating box on each page. They don\u2019t take up much space and can appear sitewide.<\/li>\n<li><strong>List:<\/strong> A simple, single-column format. It\u2019s ideal if you want them stacked clearly in one spot.<\/li>\n<li><strong>Grid:<\/strong> A three-column layout for showcasing many reviews at once. It\u2019s great when you want to highlight volume and variety.<\/li>\n<li><strong>Carousel:<\/strong> A dynamic slider that rotates the reviews for an interactive experience. Perfect if you want to save space and make the page engaging.<\/li>\n<\/ul>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"myPresences \u2013 Customizable widgets\" alt=\"myPresences \u2013 Customizable widgets\" data-aspect-ratio=\"0.78142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/mypresences-customizable-widgets.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You can avoid the task of copying and pasting reviews on your site. myPresences pulls in reviews automatically and updates them in real time.<\/p>\n<p>This gives you fresh and authentic social proof.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons-3\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Add your business details on directories that matter in your industry<\/td>\n<td data-before=\"Cons\">Listing your details on business directories costs extra, up to $5 each. This can increase your expenses.<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Manage all reviews in one place<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Semrush_Local\"><\/span>4. Semrush Local<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for managing local business reviews in one place and keeping listings accurate<\/strong><\/p>\n<p><strong>Pricing:<\/strong> $50 per month + the plan you choose ($139.95\/mo for Pro)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush Local \u2013 Search bar\" alt=\"Semrush Local \u2013 Search bar\" data-aspect-ratio=\"0.61\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/semrush-local-search-bar.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"Semrush Local | The ultimate solution for local SEO\" href=\"https:\/\/www.semrush.com\/apps\/local-seo\/\" target=\"_blank\" rel=\"noopener\">Semrush Local<\/a> is a <a title=\"Local SEO: The Definitive Guide\" href=\"https:\/\/backlinko.com\/local-seo-guide\" target=\"_blank\" rel=\"noopener\">local SEO<\/a> and reputation management tool.<\/p>\n<p>It keeps your online listings correct across many platforms. It also manages customer reviews and boosts local search visibility.<\/p>\n<p>Here\u2019s how you can manage your brand\u2019s online reputation with Semrush Local:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Track_and_Respond_to_Reviews_Across_Platforms\"><\/span>Track and Respond to Reviews Across Platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Semrush\u2019s <a title=\"Strengthen your online reputation with AI review management\" href=\"https:\/\/www.semrush.com\/review-management\" target=\"_blank\" rel=\"noopener\">Review Management<\/a> tool helps you track reviews from different platforms. All in one spot.<\/p>\n<p>This may include Google reviews, Facebook, Yelp, and more.<\/p>\n<p>You can also respond to all reviews directly from one page:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 Review Management Tool\" alt=\"Semrush \u2013 Review Management Tool\" data-aspect-ratio=\"0.53285714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/semrush-review-management-tool.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Here\u2019s what you can do with this tool:<\/p>\n<ul>\n<li>Respond to all reviews in one place, without logging into each review platform separately<\/li>\n<li>Use AI to suggest responses and choose to auto-reply to happy customers<\/li>\n<li>Keep an eye on review trends over time to track customer sentiment<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Interesting read:<\/strong> <a title=\"What Is Local Search Marketing &amp; How to Do It Right\" href=\"https:\/\/backlinko.com\/local-search-marketing\" target=\"_blank\" rel=\"noopener\">What Is Local Search Marketing &amp; How to Do It Right<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Compare_Your_Business_Reviews_to_Your_Competitors\"><\/span>Compare Your Business Reviews to Your Competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customers don\u2019t just check your reviews. They compare you to competitors, too.<\/p>\n<p>Semrush shows how your ratings and sentiment compare to other businesses:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Review Management Tool \u2013 Review Progress Report sample\" alt=\"Review Management Tool \u2013 Review Progress Report sample\" data-aspect-ratio=\"0.79\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/review-management-tool-review-progress-report-sample.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This lets you see your average rating and review trends next to your competitors.<\/p>\n<p>You\u2019ll see how your average rating compares to others. Find what\u2019s working, spot weaknesses, and take action to improve your reputation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_Your_Business_Info_Consistent\"><\/span>Keep Your Business Info Consistent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consistent business details make it easier for customers to find and contact you.<\/p>\n<p>And that builds trust.<\/p>\n<p>The <a title=\"Listing Management by Semrush - Visibility Where You Need It Most\" href=\"https:\/\/www.semrush.com\/listings-management\/\" target=\"_blank\" rel=\"noopener\">Listing Management<\/a> tool updates your business info to over 150 directories with no extra cost. Like Google, Yelp, and Bing:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Listing Management \u2013 Little Collins \u2013 Results\" alt=\"Listing Management \u2013 Little Collins \u2013 Results\" data-aspect-ratio=\"0.77142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/listing-management-little-collins-results.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This improves reputation and also signals to Google that your business is legitimate and worth showing to searchers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons-4\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Track and respond to reviews from different platforms in one place<\/td>\n<td data-before=\"Cons\">Doesn\u2019t track social media mentions<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Keep your business info consistent across local business directories at no additional cost<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"5 Great Local SEO Tools to Maximize Your Visibility\" href=\"https:\/\/backlinko.com\/local-seo-tools\" target=\"_blank\" rel=\"noopener\">5 Proven Local SEO Tools to Maximize Your Visibility<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Mention\"><\/span>5. Mention<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Best for tracking your brand mentions across social media and news platforms<\/strong><\/p>\n<p><strong>Pricing:<\/strong> Starts at $49 per month; 14-day free trial available<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Mention \u2013 Start page\" alt=\"Mention \u2013 Start page\" data-aspect-ratio=\"0.74857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/mentiom-start-page.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p><a title=\"Mention\" href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noopener\">Mention<\/a> is a social media listening tool that monitors your online presence and analyzes brand mentions.<\/p>\n<p>Let\u2019s take a look at Mention\u2019s key features:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Track_Your_Brand_Mentions_Across_Channels\"><\/span>Track Your Brand Mentions Across Channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mention tracks more than one billion sources. It checks for real-time brand mentions on social media, news sites, blogs, and forums.<\/p>\n<p>All these are in one dashboard. You can expand each mention and see the preview of the post that includes your business name. And even know the sentiment behind the mention:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Mention \u2013 Track your brand mention \u2013 Little Collins\" alt=\"Mention \u2013 Track your brand mention \u2013 Little Collins\" data-aspect-ratio=\"0.75142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/mentiom-track-your-brand-mention-little-collins.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Mention also provides a link to each source. This takes you straight to the original post so you can join the conversation directly on the source site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Real-Time_Visual_Reports\"><\/span>Create Real-Time, Visual Reports<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mention lets you make reports based on what matters most to you. This helps you analyze your brand\u2019s online presence better.<\/p>\n<p>You can either choose from predefined templates for quick insights:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Mention \u2013 Create new report \u2013 Templates\" alt=\"Mention \u2013 Create new report \u2013 Templates\" data-aspect-ratio=\"1.0357142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/mentiom-create-new-report-templates.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Or customize reports by selecting the exact data you want to track:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Mention \u2013 Customize reports\" alt=\"Mention \u2013 Customize reports\" data-aspect-ratio=\"0.91\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/mentiom-customize-reports.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>In both cases, reports are real-time and visual.<\/p>\n<p>Mention also creates automatic highlights. Like sudden mention spikes:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Mention \u2013 Report Highlights\" alt=\"Mention \u2013 Report Highlights\" data-aspect-ratio=\"0.78857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/mentiom-report-highlights.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This lets you see key trends at a glance, so you don\u2019t have to sift through long reports.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_Cons-5\"><\/span>Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Pros<\/th>\n<th scope=\"col\">Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Covers a wide range of sources<\/td>\n<td data-before=\"Cons\">Only supports text, podcasts are not included<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Pros\">Prompt notifications about your brand mentions<\/td>\n<td data-before=\"Cons\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"How_Do_I_Manage_My_Online_Reputation\"><\/span>How Do I Manage My Online Reputation?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Managing your online reputation involves:<\/p>\n<ul>\n<li>Monitoring brand mentions across social media, news, and review sites<\/li>\n<li>Responding to customer feedback<\/li>\n<li>Encouraging happy customers to leave reviews<\/li>\n<li>Addressing negative content with strategic responses<\/li>\n<li>Keeping business listings accurate across all platforms<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_Long_Does_It_Take_to_See_Results_from_Reputation_Management_Tools\"><\/span>How Long Does It Take to See Results from Reputation Management Tools?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reputation management tools provide insights immediately. However, improving your reputation by collecting more positive reviews, content, and SEO can take weeks or months, depending on your strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_Reputation_Management_Tools_Remove_Negative_Reviews\"><\/span>Can Reputation Management Tools Remove Negative Reviews?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No, reputation management tools can\u2019t remove negative reviews. They help you improve sentiment over time, and report false reviews if necessary.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Metrics_Should_I_Track_to_Measure_Reputation_Improvement\"><\/span>What Metrics Should I Track to Measure Reputation Improvement?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Track the following metrics to improve your reputation:<\/p>\n<ul>\n<li><strong>Review ratings:<\/strong> Changes in star ratings across platforms<\/li>\n<li><strong>Brand sentiment:<\/strong> Positive vs. negative mentions over time<\/li>\n<li><strong>Mentions and reach:<\/strong> How often people discuss your brand online<\/li>\n<li><strong>Crisis alerts:<\/strong> Any sudden spikes in negative mentions<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Ready_to_Choose_Your_Online_Reputation_Management_Tool\"><\/span>Ready to Choose Your Online Reputation Management Tool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best ORM tool for you depends on what you need most:<\/p>\n<ul>\n<li>Want to track brand mentions? Brand24 and Mention help you stay on top of conversations.<\/li>\n<li>Need help collecting reviews? Reviewflowz lets you automate review campaigns.<\/li>\n<li>Need to manage your business details on business directories? For a local business, use Semrush Local. For a SaaS brand or professional services business, go with myPresences.<\/li>\n<\/ul>\n<p>After choosing the best tool for your needs, expect the following:<\/p>\n<ul>\n<li><strong>First month:<\/strong> Set alerts, connect accounts, and test automation<\/li>\n<li><strong>Second month:<\/strong> Track trends and respond to reviews<\/li>\n<li><strong>Third month:<\/strong> Improve your strategy and let automation handle more tasks<\/li>\n<\/ul>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Even the best tools need active engagement. Check in often. Respond to feedback quickly. This keeps your online reputation strong.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Want to discover more tools to help with your marketing processes? Check out our article on <a title=\"33 Top Digital Marketing Tools for Every Budget\" href=\"https:\/\/backlinko.com\/best-digital-marketing-tools\" target=\"_blank\" rel=\"noopener\">33 digital marketing tools<\/a> that suit various business needs and budgets.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/online-reputation-management-tools\" target=\"_blank\" rel=\"noopener\">Top 5 Online Reputation Tools (Tried &amp; Tested)<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>What people say about your brand online shapes your reputation. This could be reviews, social mentions, or business listings. Keeping up with all of them takes A LOT of time and effort. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. But each tool has its specialties. I researched and tested the best ORM tools available. And found the top five that\u2019ll make your life easier. Here\u2019s what you\u2019ll find in this guide: The best tool [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-12631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/03\/brand24-glossier-start-page-F6AlzH-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/03\/brand24-glossier-start-page-F6AlzH-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12631"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/12632"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}