{"id":12633,"date":"2025-03-26T17:47:37","date_gmt":"2025-03-26T17:47:37","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/"},"modified":"2025-03-26T17:47:37","modified_gmt":"2025-03-26T17:47:37","slug":"how-to-use-ai-for-writing-exceptional-content-7-best-practices","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/","title":{"rendered":"How to Use AI for Writing Exceptional Content (7 Best Practices)"},"content":{"rendered":"<p>If you publish writing, you\u2019d be crazy not to use artificial intelligence.<\/p>\n<p>It\u2019s like telling a carpenter not to use a drill. You can build a deck without one. But why would you?<\/p>\n<p>Writers have always embraced new tools to improve their craft.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Writing Tools Timeline\" alt=\"Writing Tools Timeline\" data-aspect-ratio=\"0.43142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/writing-tools-timeline.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The challenge with AI, or any technology, is that we want the easy way out.<\/p>\n<p>We hope the tech will magically automate everything. And for mediocre content, AI is the perfect solution.<\/p>\n<p>But creating exceptional content is HARD. No matter what tool you use.<\/p>\n<p>For example, I used AI extensively to write this article.<\/p>\n<p>Yet, it still took me 40+ hours to produce.<\/p>\n<p>Why?<\/p>\n<p>AI has made me realize how much I can improve my content. And you can, too.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>I asked our content team about how they use AI in their writing and editing.<\/p>\n<p>Our senior writers Yongi Barnard, Kate Starr, Shreelekha Singh, and senior editors Chris Hanna and Chris Shirlow shared their workflows and insights, which I\u2019ll feature throughout this article.<\/p>\n<p>These talented folks help Backlinko generate almost 800,000 sessions per month.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Sessions\" alt=\"Backlinko \u2013 Sessions\" data-aspect-ratio=\"0.74571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/10\/backlinko-sessions-sep-2024.png\" loading=\"lazy\" \/><\/p><\/figure>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-note.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Below are seven timeless writing practices supported by AI.<\/p>\n<p>Let\u2019s start with planning your writing project.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#1_Use_AI_to_Define_Your_Audience\" >1. Use AI to Define Your Audience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#A_Faster_Way_to_Do_Audience_Research\" >A Faster Way to Do Audience Research<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#2_Use_AI_to_Find_Your_Unique_Angle\" >2. Use AI to Find Your Unique Angle<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Step_1_Gather_Your_Source_Material\" >Step 1: Gather Your Source Material<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Step_2_Get_AI_to_Summarize_the_Data_and_Suggest_Ideas\" >Step 2: Get AI to Summarize the Data and Suggest Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Step_3_%E2%80%93_Analyze_and_Refine_Your_Angle\" >Step 3 \u2013 Analyze and Refine Your Angle<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#3_Use_AI_to_Create_An_Outline\" >3. Use AI to Create An Outline<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Strengthen_Your_Draft_Outline_Through_Collaboration\" >Strengthen Your Draft Outline Through Collaboration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#4_Use_AI_to_Research_Your_Topic\" >4. Use AI to Research Your Topic<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Using_AI_for_Primary_Research\" >Using AI for Primary Research<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Planning_Better_Research_Questions\" >Planning Better Research Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Getting_More_from_Expert_Interviews\" >Getting More from Expert Interviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Making_Sense_of_Raw_Data\" >Making Sense of Raw Data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Using_AI_for_Secondary_Research\" >Using AI for Secondary Research<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Extracting_Audio_and_Video_Content_for_Gems\" >Extracting Audio and Video Content for Gems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Synthesizing_Complex_Documents\" >Synthesizing Complex Documents<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#5_Use_AI_to_Write_Engaging_Content\" >5. Use AI to Write Engaging Content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Create_Excellent_Reference_Materials\" >Create Excellent Reference Materials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Build_Progressive_Context\" >Build Progressive Context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Embrace_Messy_Collaboration_with_AI\" >Embrace Messy Collaboration with AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Find_Perfect_Examples_When_You_Need_Them\" >Find Perfect Examples (When You Need Them)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#6_Use_AI_to_Create_Content_Assets\" >6. Use AI to Create Content Assets<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Create_Visual_Assets\" >Create Visual Assets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Create_Smart_Checklists\" >Create Smart Checklists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Build_Interactive_Tools\" >Build Interactive Tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#7_Use_AI_to_Edit_Your_Draft\" >7. Use AI to Edit Your Draft<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Get_Strategic_Input_First\" >Get Strategic Input First<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Create_Quick_Quality_Checks\" >Create Quick Quality Checks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Test_Critical_Elements\" >Test Critical Elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Balance_AI_and_Human_Editing\" >Balance AI and Human Editing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2025\/03\/26\/how-to-use-ai-for-writing-exceptional-content-7-best-practices\/#Start_Writing_Smarter_Not_Harder\" >Start Writing Smarter, Not Harder<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Use_AI_to_Define_Your_Audience\"><\/span>1. Use AI to Define Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Without a deep understanding of your audience, even brilliant insights can fall flat.<\/p>\n<p>AI makes reader research way easier.<\/p>\n<p>You can analyze thousands of real conversations in minutes. No need to spend weeks on interviews or surveys.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Faster_Way_to_Do_Audience_Research\"><\/span>A Faster Way to Do Audience Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using this article as an example, I wanted to understand how people felt about using AI for writing.<\/p>\n<p>The best place for unfiltered thoughts? Reddit.<\/p>\n<p>So, I Googled \u201creddit using ai to write good content\u201d and found dozens of threads.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Reddit using AI to Write Good Content\" alt=\"Google SERP \u2013 Reddit using AI to Write Good Content\" data-aspect-ratio=\"0.78571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/google-serp-reddit-using-ai-to-write-good-content.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>I gathered a handful of community discussions and exported them as PDFs.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Reddit to PDF\" alt=\"Reddit to PDF\" data-aspect-ratio=\"0.71142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/reddit-to-pdf.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then I gave <a title=\"Claude\" href=\"https:\/\/claude.ai\/\" target=\"_blank\" rel=\"noopener\">Claude<\/a> the following prompt:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>I\u2019m researching for a piece about using AI to write good content. I\u2019ve attached five relevant Reddit threads. Please analyze these conversations and create a table of:<\/p>\n<ol>\n<li>Desires: What do people want to achieve?<\/li>\n<li>Pain points: What problems or challenges do they face?<\/li>\n<li>Objections: What concerns or resistance do they express?<\/li>\n<\/ol>\n<p>For each theme, please include a relevant supporting quote from the discussions.<\/p>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The result was eye-opening.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Claude \u2013 Eye Opening Result\" alt=\"Claude \u2013 Eye Opening Result\" data-aspect-ratio=\"2.3871428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/claude-eye-opening-result.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The analysis revealed patterns I hadn\u2019t considered.<\/p>\n<p>It also included quotes that captured the audience\u2019s raw emotions and language.<\/p>\n<p>This helped me ground my writing in real experiences.<\/p>\n<p>You don\u2019t have to follow my exact process. For instance, Kate Starr, our senior writer, uses various sources for audience research:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/03\/Kate-Starr-scaled-e1711722472241.jpg\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cI often feed different data sources to AI. This includes Google\u2019s <a title=\"FREE People Also Ask Tool by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/people-also-ask\" target=\"_blank\" rel=\"noopener\">People Also Ask<\/a> sections and client conversation transcripts. The key is finding real conversations where your target audience expresses their challenges.<\/p>\n<p>I recently took a consulting call transcript and created a detailed customer persona. This helped shape our entire content strategy\u201d.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/03\/Kate-Starr-scaled-e1711722472241.jpg\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The key is to use AI to:<\/p>\n<ol>\n<li>Process large amounts of audience data quickly<\/li>\n<li>Identify patterns you might miss manually<\/li>\n<li>Connect insights to real human experiences through quotes<\/li>\n<\/ol>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Tip:<\/strong> Create a folder of interesting community discussions. When you find an engaging thread, save it immediately. You never know when that insight will be useful for future content.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Use_AI_to_Find_Your_Unique_Angle\"><\/span>2. Use AI to Find Your Unique Angle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s easy to get inspired by popular content in your field and remix those ideas.<\/p>\n<p>That\u2019s exactly what AI does by default, too.<\/p>\n<p>A better approach?<\/p>\n<p>Find perspectives that other content and most LLMs overlook. This makes your writing fresh and engaging.<\/p>\n<p>Here\u2019s how to do it in three simple steps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Gather_Your_Source_Material\"><\/span>Step 1: Gather Your Source Material<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Find the top 3-5 posts for your topic.<\/p>\n<p>You can do this for social media posts, articles, and emails (if you have access).<\/p>\n<p>For instance, I found three posts on AI writing and copied them to a Google Doc before exporting the text file.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Docs \u2013 How to Use AI\" alt=\"Google Docs \u2013 How to Use AI\" data-aspect-ratio=\"0.76428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/google-docs-how-to-use-ai.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Get_AI_to_Summarize_the_Data_and_Suggest_Ideas\"><\/span>Step 2: Get AI to Summarize the Data and Suggest Ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Take your source materials from Step 1 and ask AI to create a comprehensive analysis.<\/p>\n<p>Here\u2019s a prompt:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>I\u2019ve shared several articles about [TOPIC]. Please analyze them and create a detailed breakdown with these categories:<\/p>\n<p>Common Patterns:<\/p>\n<ul>\n<li>List 3-4 approaches that appear frequently<\/li>\n<li>Include specific examples from the articles<\/li>\n<li>Note any patterns in structure or presentation<\/li>\n<\/ul>\n<p>Assumptions Made:<\/p>\n<ul>\n<li>List 3-4 assumptions these articles make without questioning them<\/li>\n<li>Point out any gaps in evidence or logic<\/li>\n<li>Identify claims that could use more support<\/li>\n<\/ul>\n<p>Missing Views:<\/p>\n<ul>\n<li>List 3-4 important perspectives that aren\u2019t being discussed<\/li>\n<li>Note any audience needs that aren\u2019t fully addressed<\/li>\n<li>Highlight opportunities for deeper coverage<\/li>\n<\/ul>\n<p>Notable Elements:<\/p>\n<ul>\n<li>List any unique or particularly effective approaches<\/li>\n<li>Point out strong evidence or examples<\/li>\n<li>Identify innovative structure or presentation<\/li>\n<\/ul>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Here\u2019s the output for using AI in writing:<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Category<\/th>\n<th scope=\"col\">Details<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Category\">Common Patterns<\/td>\n<td data-before=\"Details\">\n<ul>\n<li>Tool comparisons focusing on features over strategy<\/li>\n<li>Basic \u201cinput\/output\u201d workflow examples<\/li>\n<li>Generic productivity benefits without specifics<\/li>\n<li>Heavy focus on prompt engineering<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Category\">Assumptions Made<\/td>\n<td data-before=\"Details\">\n<ul>\n<li>More AI usage automatically means better content<\/li>\n<li>Readers already understand AI fundamentals<\/li>\n<li>One-size-fits-all approaches will work<\/li>\n<li>Ethical concerns can be handled with simple disclaimers<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Category\">Missing Views<\/td>\n<td data-before=\"Details\">\n<ul>\n<li>Quality control processes and measurements<\/li>\n<li>Strategic frameworks for tool selection<\/li>\n<li>Real examples of human-AI collaboration<\/li>\n<li>Cost-benefit analysis for different approaches<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Category\">Notable Elements<\/td>\n<td data-before=\"Details\">\n<ul>\n<li>One article included detailed workflow diagrams<\/li>\n<li>Another featured mini case studies of failures<\/li>\n<li>Several had good ethical guidelines<\/li>\n<li>One included original research on AI output quality<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>After analyzing, ask the AI for new ideas based on the opportunities it found.<\/p>\n<p>Here\u2019s what Claude came back with for this article:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Claude AI \u2013 Topic Angles\" alt=\"Claude AI \u2013 Topic Angles\" data-aspect-ratio=\"0.68714285714286\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/claude-ai-topic-angles.png\" loading=\"lazy\" \/><\/p><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_%E2%80%93_Analyze_and_Refine_Your_Angle\"><\/span>Step 3 \u2013 Analyze and Refine Your Angle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes, the angles are usable with the first output.<\/p>\n<p>But often, it\u2019s a dance between you and the robot to find something compelling.<\/p>\n<p>Here\u2019s how this process shaped this article:<\/p>\n<p>While plenty of tool comparisons and basic workflows existed, few posts offered strategic frameworks for using AI effectively.<\/p>\n<p>As I dug deeper, I noticed something more fundamental.<\/p>\n<p>Everyone was focused on making writing easier. Tools, prompts, shortcuts.<\/p>\n<p>But they were missing the tough reality:<\/p>\n<p>Creating top-notch content is difficult. With AI or not.<\/p>\n<p>That became my angle: How to use AI thoughtfully while embracing the necessary work of writing great content.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Your first insight often leads to an even better angle. Don\u2019t be afraid to evolve your thinking beyond what the initial analysis shows.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Use_AI_to_Create_An_Outline\"><\/span>3. Use AI to Create An Outline<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nearly every exceptional piece of content starts with a detailed plan. But many writers skip this step.<\/p>\n<p>You risk wasting hours writing in circles or missing the brief entirely.<\/p>\n<p>That\u2019s why our team never writes a draft without a thorough outline.<\/p>\n<p>With AI, creating that outline just got a lot easier.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Further reading:<\/strong> <a title=\"What is a Content Brief? (+3 Templates)\" href=\"https:\/\/backlinko.com\/content-briefs\" target=\"_blank\" rel=\"noopener\">What is a Content Brief? (+3 Templates)<\/a><\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-further-reading.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Strengthen_Your_Draft_Outline_Through_Collaboration\"><\/span>Strengthen Your Draft Outline Through Collaboration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s tempting to ask AI to create your entire outline (losing your unique perspective). Or ignore AI completely (missing valuable insights).<\/p>\n<p>A better approach?<\/p>\n<p>Treat AI as a thoughtful discussion partner.<\/p>\n<p>Our senior editor, Chris Shirlow, emphasizes using AI strategically during outlining:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/chris-shirlow.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cI use my own competitor analysis to create outlines first. Then, I\u2019ll use AI to spot potential gaps. For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn\u2019t considered\u201d.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/chris-shirlow.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The key is to start with your own research. This ensures the foundation reflects real expertise. Then, use AI to refine and expand your thinking.<\/p>\n<p>With this article, for example, I started with some loose structural notes:<\/p>\n<ol>\n<li>Demand<\/li>\n<li>Audience<\/li>\n<li>Angle<\/li>\n<li>Structure<\/li>\n<li>Research<\/li>\n<li>Writing<\/li>\n<li>Visuals<\/li>\n<li>Enhancements<\/li>\n<li>Editing<\/li>\n<\/ol>\n<p>Then, I prompted Claude with some attached reference material.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Hey Claude, I\u2019m writing an article about using how to use AI to write better content. I\u2019ve prepared my brief and a very loose outline. I\u2019ve also attached an article that inspired the idea.<\/p>\n<p>What are your initial impressions of my approach?<\/p>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Claude\u2019s analysis (I\u2019ve summarized the output):<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Strong Points<\/strong><\/p>\n<ul>\n<li>AI positioning: Framed as a tool (like a carpenter\u2019s drill) rather than a replacement<\/li>\n<li>Realistic expectations: Acknowledges content creation remains challenging (40-hour example)<\/li>\n<li>Timeless focus: Principles over specific AI tools\/prompts for longer relevance<\/li>\n<li>Credibility: Using concrete case studies and personal examples<\/li>\n<\/ul>\n<p><strong>Areas for Development<\/strong><\/p>\n<ul>\n<li>Structure: Consider combining overlapping principles (e.g., \u201cAudience\u201d and \u201cResearch\u201d)<\/li>\n<li>Implementation: Add more specific examples of AI enhancing each practice<\/li>\n<li>Meta-narrative: Strengthen how we\u2019re using AI to write this very article<\/li>\n<li>Balance: Include section on AI limitations for completeness<\/li>\n<\/ul>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>From the AI\u2019s first output, we started our collaboration.<\/p>\n<p>Claude helped me name each element \u201cpractices\u201d instead of \u201ctips.<\/p>\n<p>We challenged each other on the substructure of each practice.<\/p>\n<p>Then it suggested H2s\u2014many of which I didn\u2019t like.<\/p>\n<p>Through a LONG chat and many pauses of me returning to my document, we landed on an outline.<\/p>\n<p>Here\u2019s how the structure evolved through discussion:<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Version 1<\/th>\n<th scope=\"col\">Version 2<\/th>\n<th scope=\"col\">Version 3<\/th>\n<th scope=\"col\">Version 4<\/th>\n<th scope=\"col\">Version 5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Version 1\">Demand<\/td>\n<td data-before=\"Version 2\">Deep Research: Moving Beyond Surface-Leval Facts<\/td>\n<td data-before=\"Version 3\">Talk to Your Customers First<\/td>\n<td data-before=\"Version 4\">Define Your Audience<\/td>\n<td data-before=\"Version 5\">Use AI to Define Your Audience<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Version 1\">Audience<\/td>\n<td data-before=\"Version 2\">Audience Understanding: Creating Content That Deeply Resonates<\/td>\n<td data-before=\"Version 3\">Build Your Audience Map<\/td>\n<td data-before=\"Version 4\">Find Your Unique Angle<\/td>\n<td data-before=\"Version 5\">Use AI to Find Your Unique Angle<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Version 1\">Angle<\/td>\n<td data-before=\"Version 2\">Strategic Positioning: Finding Your Unique Angle<\/td>\n<td data-before=\"Version 3\">Develop Your Unique Angle<\/td>\n<td data-before=\"Version 4\">Create a Clear Outline<\/td>\n<td data-before=\"Version 5\">Use AI to Create an Outline<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Version 1\">Structure<\/td>\n<td data-before=\"Version 2\">Narrative Architecture: Building Clear, Compelling Flow<\/td>\n<td data-before=\"Version 3\">Structure Your Content Flow<\/td>\n<td data-before=\"Version 4\">Research Your Topic<\/td>\n<td data-before=\"Version 5\">Use AI to Research Your Topic<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Version 1\">Research<\/td>\n<td data-before=\"Version 2\">Evidence &amp; Examples: Making Ideas Concrete<\/td>\n<td data-before=\"Version 3\">Show, Don\u2019t Just Tell<\/td>\n<td data-before=\"Version 4\">Writing Engaging Content<\/td>\n<td data-before=\"Version 5\">Use AI to Write Engaging Content<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Version 1\">Writing<\/td>\n<td data-before=\"Version 2\">Voice &amp; Style: Crafting a Distinctive Presence<\/td>\n<td data-before=\"Version 3\">Find Your Brand Voice<\/td>\n<td data-before=\"Version 4\">Add Valuable Supporting Elements<\/td>\n<td data-before=\"Version 5\">Use AI to Add Valuable Supporting Elements<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Version 1\">Enhancements<\/td>\n<td data-before=\"Version 2\">Enhancement Elements: Amplifying Impact<\/td>\n<td data-before=\"Version 3\">Add Powerful Enhancements<\/td>\n<td data-before=\"Version 4\">Edit for Impact<\/td>\n<td data-before=\"Version 5\">Use AI to Edit Your Draft<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Version 1\">Editing<\/td>\n<td data-before=\"Version 2\">Refinement &amp; Optimization: Polishing for Performance<\/td>\n<td data-before=\"Version 3\">Polish Your Final Product<\/td>\n<td data-before=\"Version 4\"><\/td>\n<td data-before=\"Version 5\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>This iterative process helped me:<\/p>\n<ol>\n<li>Make headings more action-oriented<\/li>\n<li>Create a consistent pattern (\u201cUse AI to\u2026\u201d), which also helps for search engine optimization<\/li>\n<\/ol>\n<p>Let\u2019s look at how AI can help you turn this outline into content through research.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_AI_to_Research_Your_Topic\"><\/span>4. Use AI to Research Your Topic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Research has always been the foundation of excellent writing.<\/p>\n<p>Pre-internet, research meant hours in libraries digging through catalogs, journals, and textbooks.<\/p>\n<p>Then, digital changed everything. But it created a new problem:<\/p>\n<p>Information overload.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Writing Places Timeline\" alt=\"Writing Places Timeline\" data-aspect-ratio=\"0.44\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/writing-places-timeline.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Now you have instant access to millions of sources.<\/p>\n<p>Blog posts. Academic papers. Community discussions. Expert interviews. Analytics data.<\/p>\n<p>But do you have time to process it all?<\/p>\n<p>That\u2019s where AI shines.<\/p>\n<p>It can scan thousands of sources in seconds, helping you catch insights you might miss.<\/p>\n<p>Let\u2019s explore how to use it effectively.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_AI_for_Primary_Research\"><\/span>Using AI for Primary Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you do interviews, gather raw data, or run surveys, you create unique content that\u2019s hard to copy.<\/p>\n<p>The trick is to use AI throughout the research process\u2014not just for analysis.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Planning_Better_Research_Questions\"><\/span>Planning Better Research Questions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The quality of your research depends on asking the right questions.<\/p>\n<p>For example, when writing this article, I initially planned to use only my own AI experiences as examples. But something felt missing.<\/p>\n<p>So, I started a discussion with Claude:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Me:<\/strong> I\u2019m finding limitations in my thinking. I could add more perspectives by surveying our editorial team about how they use AI.<\/p>\n<p><strong>AI:<\/strong> This could significantly strengthen the article. Multiple writers demonstrating how they tackle AI challenges would make your points more powerful than theory alone.<\/p>\n<p>Consider:<\/p>\n<ul>\n<li>What specific insights you need<\/li>\n<li>The most efficient way to gather them<\/li>\n<li>How to make participation easy<\/li>\n<\/ul>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>With Claude\u2019s validation, I developed survey questions through an iterative process.<\/p>\n<p>If you want to try this approach, here\u2019s a template to get started:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Before we design specific questions, please evaluate this research approach:<\/p>\n<ul>\n<li>Target: [describe who you\u2019ll survey\/interview]<\/li>\n<li>Goal: [what you need to learn]<\/li>\n<li>Method: [how you plan to gather data]<\/li>\n<li>Timeline: [your constraints]<\/li>\n<\/ul>\n<p>Identify any:<\/p>\n<ul>\n<li>Potential issues<\/li>\n<li>Missing opportunities<\/li>\n<li>Ways to improve efficiency<\/li>\n<\/ul>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Then, the research questions:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Help me create [survey\/interview] questions about topic.<\/p>\n<p>Consider:<\/p>\n<ul>\n<li>Audience: [describe participants]<\/li>\n<li>Time constraints: [expected time commitment]<\/li>\n<li>Key objectives: [list 2-3 main goals]<\/li>\n<li>Required output: [what you need to create]<\/li>\n<\/ul>\n<p>Structure questions to be:<\/p>\n<ul>\n<li>Focused yet open-ended<\/li>\n<li>Easy to answer quickly<\/li>\n<li>Specific about examples needed<\/li>\n<\/ul>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Finally, test your questions:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Here are my draft questions. Please analyze them for:<\/p>\n<ul>\n<li>Clarity and potential confusion<\/li>\n<li>Leading or biased language<\/li>\n<li>Gaps in coverage<\/li>\n<li>Logical flow<\/li>\n<\/ul>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>Example:<\/strong><\/p>\n<p>After several rounds with AI, my original idea of \u201clet\u2019s survey the team\u201d changed to:<\/p>\n<ul>\n<li>A focused survey using conditional logic<\/li>\n<li>Clear examples of what I needed<\/li>\n<li>A friendly, collaborative introduction<\/li>\n<li>Specific prompts for AI usage<\/li>\n<\/ul>\n<p>The result? Rich insights from the team that enhanced this article.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Getting_More_from_Expert_Interviews\"><\/span>Getting More from Expert Interviews<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Want to fully engage with your interview subjects while capturing all the details? AI can help.<\/p>\n<p>Start by recording your conversations (with permission, of course). Have a real dialogue. Follow interesting threads. Then, let AI help you extract every valuable insight.<\/p>\n<p>Here are some simple prompts:<\/p>\n<p><strong>Prepare your interview.<\/strong><\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Please help me prepare for an expert interview about topic.<\/p>\n<p>Review this background material and suggest:<\/p>\n<ul>\n<li>Key discussion areas to cover<\/li>\n<li>Follow-up questions for each area<\/li>\n<li>Potential examples to request<\/li>\n<li>Data points to validate<\/li>\n<\/ul>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>Process the recording.<\/strong><\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>I\u2019ve shared a transcript of my expert interview about topic. Please:<\/p>\n<ol>\n<li>Create a structured summary of key points<\/li>\n<li>Extract specific examples and case studies<\/li>\n<li>Identify unique insights or perspectives<\/li>\n<li>Pull compelling quotes<\/li>\n<li>Note areas needing clarification or follow-up<\/li>\n<\/ol>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>Validate insights.<\/strong><\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>Here are my key takeaways from the interview. Please:<\/p>\n<ol>\n<li>Check if conclusions are supported by the transcript<\/li>\n<li>Identify any assumptions I\u2019m making<\/li>\n<li>Suggest additional context needed<\/li>\n<li>Note alternative interpretations<\/li>\n<\/ol>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Making_Sense_of_Raw_Data\"><\/span>Making Sense of Raw Data<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The challenge of research isn\u2019t gathering data\u2014it\u2019s finding the story in it.<\/p>\n<p>When our editorial team finished the AI usage survey, I faced this exact situation.<\/p>\n<p>I wanted to process the responses quickly, but also to capture every valuable insight.<\/p>\n<p>Here\u2019s how AI helped me analyze the responses:<\/p>\n<p><strong>Get a high-level overview.<\/strong><\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>I\u2019ve shared our team\u2019s survey responses about AI usage. Please:<\/p>\n<ol>\n<li>Identify common patterns across responses<\/li>\n<li>Note unique or unexpected approaches<\/li>\n<li>Highlight particularly detailed examples<\/li>\n<li>Suggest potential themes to explore<\/li>\n<\/ol>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>Drill down to the specifics.<\/strong><\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>For the [specific practice], please analyze:<\/p>\n<ol>\n<li>Different approaches team members use<\/li>\n<li>Most successful use cases<\/li>\n<li>Common challenges or limitations<\/li>\n<li>Specific tools or prompts mentioned<\/li>\n<li>Notable workflow differences<\/li>\n<\/ol>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>Extract supporting material.<\/strong><\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>From these responses about topic, please:<\/p>\n<ol>\n<li>Find compelling quotes that illustrate key points<\/li>\n<li>Identify concrete examples with clear outcomes<\/li>\n<li>Note any interesting AI prompts shared<\/li>\n<li>Suggest potential visuals or diagrams<\/li>\n<\/ol>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This analysis revealed that our team uses AI differently for each practice. Some excel at research, others at editing.<\/p>\n<p>For instance, everyone stressed the need to use AI carefully. And not fully depend on it.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Before using AI to analyze data, clearly define what \u201cvaluable insights\u201d means for your project. This helps AI focus on what matters most.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Using_AI_for_Secondary_Research\"><\/span>Using AI for Secondary Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Secondary research meant spending hours reading papers, reports, and discussions.<\/p>\n<p>Not anymore.<\/p>\n<p>AI reshapes how we process existing content.<\/p>\n<p>Let\u2019s look at some use cases.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Extracting_Audio_and_Video_Content_for_Gems\"><\/span>Extracting Audio and Video Content for Gems<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Some of the best insights are buried in hour-long podcasts and conference talks.<\/p>\n<p>Founders share behind-the-scenes stories. Experts reveal their frameworks. And industry veterans discuss trends they haven\u2019t written about yet.<\/p>\n<p>But watching hours of video isn\u2019t always practical.<\/p>\n<p>AI can save time here.<\/p>\n<p>Here\u2019s how I used AI to extract powerful insights from founder interviews for my <a title=\"5 Proven Ecommerce Growth Strategies ($0 to $100 Million)\" href=\"https:\/\/backlinko.com\/ecommerce-growth-strategy\" target=\"_blank\" rel=\"noopener\">ecommerce growth strategies <\/a>article:<\/p>\n<p>First, I found a podcast where Who Is Elijah\u2019s founders shared their journey to $20M in revenue.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Youtube \u2013 Foundr Video\" alt=\"Youtube \u2013 Foundr Video\" data-aspect-ratio=\"0.83538461538462\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/youtube-foundr-video.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Then, I used <a title=\"Rev AI\" href=\"https:\/\/www.rev.com\/\" target=\"_blank\" rel=\"noopener\">Rev AI<\/a> to transcribe the full interview.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Rev AI \u2013 Transcription\" alt=\"Rev AI \u2013 Transcription\" data-aspect-ratio=\"0.60571428571429\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/rev-ai-transcription.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Instead of reading through 19,000 words of transcript, I had Claude analyze the conversation with this prompt:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cI\u2019m writing about ecommerce growth strategies. Please analyze this founder interview and:<\/p>\n<ol>\n<li>Identify key decisions that drove growth<\/li>\n<li>Extract specific metrics and results<\/li>\n<li>Find unique insights about their process<\/li>\n<li>Pull compelling quotes to support each point\u201d<\/li>\n<\/ol>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The analysis revealed a fascinating story about operational efficiency:<\/p>\n<ul>\n<li>They cut their team from 44 to 21 people<\/li>\n<li>Shifted from full-time specialists to agency partnerships<\/li>\n<li>Rebuilt their systems from scratch<\/li>\n<li>Turned unprofitable (-60%) campaigns into winners<\/li>\n<\/ul>\n<p>This single podcast gave me both a compelling case study and practical lessons readers could apply.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Synthesizing_Complex_Documents\"><\/span>Synthesizing Complex Documents<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Academic papers and industry reports contain valuable data. But they\u2019re often dense, jargony, and hard to apply practically.<\/p>\n<p>Shreelekha Singh, our senior writer, uses detailed context to get better research results from AI.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/07\/shreelekha-singh.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cWhen writing about AI in healthcare, I always share my article\u2019s specific objectives and approach with <a title=\"Perplexity\" href=\"https:\/\/www.perplexity.ai\/\" target=\"_blank\" rel=\"noopener\">Perplexity<\/a>.<\/p>\n<p>I\u2019ll outline that I need evidence-based analysis focused on measurable outcomes. Not just predictions.<\/p>\n<p>This detailed context helps AI find more relevant research papers and case studies.\u201d<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/07\/shreelekha-singh.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Another example:<\/p>\n<p>When writing an article about <a title=\"Information Gain: How Top Content Leaders Win at SEO\" href=\"https:\/\/backlinko.com\/information-gain\" target=\"_blank\" rel=\"noopener\">information gain<\/a>, I needed to wrap my head around Google\u2019s patent application.<\/p>\n<p>But it\u2019s written in technical language that would make your eyes glaze over.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Patent\" alt=\"Google Patent\" data-aspect-ratio=\"1.848\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/google-patent-1.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Instead of getting overwhelmed, I used AI to help me interpret this complex material.<\/p>\n<p>I uploaded the patent application to Claude and asked about information gain signals.<\/p>\n<p>Claude helped identify and explain relevant metrics like \u201cUserActionSignals\u201d and \u201cClickSatisfaction\u201d in plain language.<\/p>\n<p>I quickly learned Google\u2019s process for evaluating and testing new information.<\/p>\n<p>The same approach works for:<\/p>\n<ul>\n<li>Academic papers and studies<\/li>\n<li>Technical documentation<\/li>\n<li>Industry reports<\/li>\n<li>Legal documents<\/li>\n<li>Research data<\/li>\n<\/ul>\n<p>The takeaway?<\/p>\n<p>Think of AI as your study partner. One that can read a 100-page document in seconds and explain the key points in plain English.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Use_AI_to_Write_Engaging_Content\"><\/span>5. Use AI to Write Engaging Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LLMs generate pretty good output with minimal prompting.<\/p>\n<p>But producing engaging writing in your authentic voice? That\u2019s where AI can be rather underwhelming.<\/p>\n<p>I\u2019ve been trying to write with AI since 2021, and I\u2019m convinced the models have a default writing style.<\/p>\n<p>AI LOVES writing in contrasting pairs: \u201cNot this. But that.\u201d<\/p>\n<p>It also enjoys phrases like \u201ctransform,\u201d \u201cgame-changing,\u201d \u201cleverage,\u201d and \u201coptimize.\u201d (Not that there\u2019s anything wrong with these words.)<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Common AI Writing Patterns\" alt=\"Common AI Writing Patterns\" data-aspect-ratio=\"1.0028571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/common-ai-writing-patterns.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>And if AI could write your entire project in a list, it would.<\/p>\n<p>If you\u2019re often dissatisfied with the output, let me show you how to get better results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Excellent_Reference_Materials\"><\/span>Create Excellent Reference Materials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The more specific context you can give AI, the better the output matches your style.<\/p>\n<p>This means defining your writing style clearly.<\/p>\n<p>How?<\/p>\n<p>Create detailed guidelines, including:<\/p>\n<ul>\n<li>Reader personas<\/li>\n<li>Target grade level<\/li>\n<li>Headline formulas<\/li>\n<li>Tonality<\/li>\n<li>Examples<\/li>\n<li>Opening hooks<\/li>\n<\/ul>\n<p>In addition to your guidelines, make it your mission to <strong>create the perfect article or chapter to use as a writing sample.<\/strong><\/p>\n<p>Once you have your guidelines and examples, you\u2019ll be more satisfied with the AI output.<\/p>\n<p>For example, I\u2019ve created a dedicated project in Claude for Backlinko. It has over 20k words of reference materials.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Claude \u2013 Project Knowledge\" alt=\"Claude \u2013 Project Knowledge\" data-aspect-ratio=\"1.0672727272727\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/claude-project-knowledge.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Every time I start a new conversation, Claude has this context readily available.<\/p>\n<p>There\u2019s no need to explain our style requirements over and over.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Tip:<\/strong> If your AI tool doesn\u2019t have a project feature, you can save your resources in a folder on your computer. Then, you can use them in your chats.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Build_Progressive_Context\"><\/span>Build Progressive Context<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your conversation with AI should evolve as your content develops.<\/p>\n<p>Take this article section as an example. I started a dedicated chat on \u201cUsing AI for Writing.\u201d I shared:<\/p>\n<ul>\n<li>The outline<\/li>\n<li>The article draft so far<\/li>\n<li>Team survey responses<\/li>\n<li>My goals for this section<\/li>\n<\/ul>\n<p>When I write the next section about supporting elements, I\u2019ll start a new chat. But I\u2019ll include this completed section as reference material.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Writing AI Sessions\" alt=\"Writing AI Sessions\" data-aspect-ratio=\"0.51428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/writing-ai-sessions.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>This progressive approach helps AI maintain consistency while adapting to each section\u2019s unique needs.<\/p>\n<p>Shreelekha uses a similar method.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/07\/shreelekha-singh.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cI create different projects for different aspects of my writing. This helps me maintain focus and ensures AI has exactly the context needed for each task\u201d.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/07\/shreelekha-singh.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Depending on your LLM, this sectional approach will help manage your daily credits as long chats burn through your usage.<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Write the first 10% of your project from scratch. This will set the tone for your piece and give AI a clear direction for better outputs.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Embrace_Messy_Collaboration_with_AI\"><\/span>Embrace Messy Collaboration with AI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The best AI writing output happens through conversation.<\/p>\n<p>Share your half-formed ideas. Question its suggestions. Challenge it to think deeper.<\/p>\n<p>For instance, when writing this section, I asked AI to expand on my outline. But I didn\u2019t just accept the first response.<\/p>\n<p>Instead of settling for general advice about \u201cprompting for a specific tone,\u201d I asked for concrete examples of how AI\u2019s default writing differs from Backlinko\u2019s style.<\/p>\n<p>This led to identifying specific phrases and patterns.<\/p>\n<p>For instance, here\u2019s how my opening hook evolved through AI collaboration:<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Evolution of an Opening Hook\" alt=\"Evolution of an Opening Hook\" data-aspect-ratio=\"0.90428571428571\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/evolution-of-opening-hook.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>You might go sentence for sentence, idea for idea, until you strike gold.<\/p>\n<p>It can be tedious, but it\u2019s better than doing it alone.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Find_Perfect_Examples_When_You_Need_Them\"><\/span>Find Perfect Examples (When You Need Them)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LLMs excel at suggesting relevant examples and case studies to strengthen your writing.<\/p>\n<p>Shreelekha uses AI to brainstorm examples when she\u2019s stuck:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/07\/shreelekha-singh.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cI describe the concept I\u2019m trying to illustrate and the type of example I need. AI often suggests angles I hadn\u2019t considered, which I can then research further.<\/p>\n<p>Here\u2019s my go-to prompt template:<\/p>\n<p><em>\u201cI\u2019m explaining [concept]. I need an example that shows [specific aspect]. Ideally from [industry\/type of company]. The example should demonstrate [desired outcome].\u201d<\/em><\/p>\n<p>For instance, while writing about data visualization, I needed examples of companies using charts effectively in their content. I gave AI these parameters, and it suggested looking at HubSpot\u2019s State of Marketing report\u2014which perfectly illustrated my point about making complex data accessible.<\/p>\n<p>But don\u2019t just take AI\u2019s suggestions at face value. Use them as starting points for deeper investigation. When AI suggests an example, I:<\/p>\n<ul>\n<li>Verify the details independently<\/li>\n<li>Look for additional context<\/li>\n<li>Consider alternative examples<\/li>\n<li>Evaluate if it truly serves my argument<\/li>\n<\/ul>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/07\/shreelekha-singh.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Chris Shirlow emphasizes this balanced approach:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/chris-shirlow.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cThe key is to start with your own ideas and research. Then use AI to expand those concepts and find fresh angles. <strong>Never let AI drive the direction of your content.<\/strong>\u201d<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/chris-shirlow.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"6_Use_AI_to_Create_Content_Assets\"><\/span>6. Use AI to Create Content Assets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content assets like checklists, calculators, and infographics turn your writing into practical tools for readers.<\/p>\n<p>The right asset can clarify complex concepts, aid learning, or guide important decisions.<\/p>\n<p>Creating these resources once required designers and developers.<\/p>\n<p>AI makes it possible to create without these skills.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Visual_Assets\"><\/span>Create Visual Assets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many readers don\u2019t consume every word you write.<\/p>\n<p>They scan. They skim. They look for visual anchors to guide them through your ideas.<\/p>\n<p>A <a title=\"Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing? | Emailaudience\" href=\"https:\/\/www.emailaudience.com\/research-picture-worth-1000-words-marketing\/\" target=\"_blank\" rel=\"noopener\">study by MIT<\/a> found that the human brain can process images in as little as 13 milliseconds. That\u2019s up to 600 times faster than text.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Speed \u2013 Image vs Text\" alt=\"Speed \u2013 Image vs Text\" data-aspect-ratio=\"0.53142857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/speed-image-vs-text.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>But creating professional graphics used to mean:<\/p>\n<ul>\n<li>Learning design software<\/li>\n<li>Understanding design principles<\/li>\n<li>Spending hours on each visual<\/li>\n<li>Hiring expensive designers<\/li>\n<\/ul>\n<p>Not anymore.<\/p>\n<p>AI can help you create compelling visuals in seconds.<\/p>\n<p>For example, in our <a title=\"The 4 Ps of Marketing: How to Apply Them in the AI Era\" href=\"https:\/\/backlinko.com\/4-ps-of-marketing\" target=\"_blank\" rel=\"noopener\">4 P\u2019s of Marketing<\/a> article, our senior writer, Yongi Barnard, used a graphic to explain why personalization matters.<\/p>\n<figure class=\"backlinko-image__visual-chart backlinko-image\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Why Personalization Matters\" alt=\"Why Personalization Matters\" data-aspect-ratio=\"0.68\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/why-personalization-matters.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>The visual tells a compelling story at a glance.<\/p>\n<p>To recreate this, gather your data.<\/p>\n<p>Then, give AI parameters:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cPlease help me design a graphic showing these three personalization statistics:<\/p>\n<ol>\n<li>80% of consumers are more likely to purchase if brands offer personalized experiences<\/li>\n<li>48.2% of marketers say personalization improves click-through rates the most<\/li>\n<li>66% of customers expect companies to understand their personal needs<\/li>\n<\/ol>\n<p>Use:<\/p>\n<ul>\n<li>A clean, minimal design<\/li>\n<li>Progress circles to represent percentages<\/li>\n<li>Dark background with light text for contrast<\/li>\n<li>Short, clear descriptions under each statistic<\/li>\n<li>Space for source attribution\u201d<\/li>\n<\/ul>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Then, you just need to refine the finishing touches (colors, spacing, etc.).<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p><strong>Pro tip:<\/strong> Don\u2019t just think about data visualization. Use AI to create:<\/p>\n<ul>\n<li>Process diagrams<\/li>\n<li>Comparison charts<\/li>\n<li>Timeline graphics<\/li>\n<li>Concept illustrations<\/li>\n<li>Feature breakdowns<\/li>\n<\/ul>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/icon-tip.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Our senior editor, Chris Hanna, puts it well:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/chris-hanna.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cThe best writers think like producers now. They ask themselves: how can I make this concept visual? How can I show instead of tell?<\/p>\n<p>AI makes that possible without becoming a design expert\u201d.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/chris-hanna.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Create_Smart_Checklists\"><\/span>Create Smart Checklists<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Converting processes into checklists makes your content more actionable.<\/p>\n<p>But creating an effective checklist isn\u2019t as simple as writing bullet points. You need to:<\/p>\n<ul>\n<li>Break down complex processes<\/li>\n<li>Put steps in the optimal order<\/li>\n<li>Include validation checks<\/li>\n<li>Add resource links<\/li>\n<li>Consider different user scenarios<\/li>\n<\/ul>\n<p>This is where AI can help.<\/p>\n<p>The key is to prompt AI after you\u2019ve written your draft.<\/p>\n<p>This way, the LLM will have full context for your content and can create more detailed, relevant checklists.<\/p>\n<p>For example, our senior editor, Shannon Willoby, made a 12-month checklist to help with her article on <a title=\"How to Start a Blog: A Step-by-Step 12-Month Action Plan\" href=\"https:\/\/backlinko.com\/how-to-start-a-blog\" target=\"_blank\" rel=\"noopener\">starting a blog.<\/a><\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Blog Launch Checklist\" alt=\"Backlinko \u2013 Blog Launch Checklist\" data-aspect-ratio=\"1.1015384615385\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/backlinko-blog-launch-checklist.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>She prompted AI to create the checklist based on her article content. Pretty simple but effective.<\/p>\n<p>Here\u2019s a template to get started:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cI\u2019ve written an article about topic. Please create a comprehensive checklist that:<\/p>\n<ul>\n<li>Breaks down each major step<\/li>\n<li>Includes key decision points<\/li>\n<li>Notes important resources needed<\/li>\n<li>Flags common pitfalls to avoid<\/li>\n<li>Suggests ways to validate progress\u201d<\/li>\n<\/ul>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Build_Interactive_Tools\"><\/span>Build Interactive Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Interactive tools like calculators, analyzers, and decision trees turn your knowledge into useful solutions. Readers can use these tools right away.<\/p>\n<p>There are many opportunities, regardless of your industry:<\/p>\n<p>Say you write about productivity. You could create a workload capacity analyzer that helps readers balance their projects.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Claude \u2013 Workload Capacity Analyzer\" alt=\"Claude \u2013 Workload Capacity Analyzer\" data-aspect-ratio=\"0.72615384615385\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/claude-workload-capacity-analyzer.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>If you\u2019re a wellness writer, you might develop a habit-stacking planner to help people create healthy routines.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Claude \u2013 Habit Stacking Planner\" alt=\"Claude \u2013 Habit Stacking Planner\" data-aspect-ratio=\"0.71384615384615\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/claude-habit-stacking-planner.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Or, if you\u2019re a gardening expert, you could create a seasonal planting calculator.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Claude \u2013 Seasonal Planting Calculator\" alt=\"Claude \u2013 Seasonal Planting Calculator\" data-aspect-ratio=\"0.98\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/claude-seasonal-planting-calculator.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>For my ecommerce growth strategies article, I used AI to build an interactive profitability calculator.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Profitability Calculator\" alt=\"Backlinko \u2013 Profitability Calculator\" data-aspect-ratio=\"1.6042857142857\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/backlinko-profitability-calculator.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>Instead of explaining formulas, readers can explore different scenarios to understand how variables like cost of goods sold (COGS), shipping, and marketing expenses impact their bottom line.<\/p>\n<p>The best part?<\/p>\n<p>You can bring these AI-designed tools to life using no-code platforms like <a title=\"Calculator Studio\" href=\"https:\/\/calculatorstudio.co\/\" target=\"_blank\" rel=\"noopener\">Calculator Studio<\/a>. Here\u2019s how:<\/p>\n<ol>\n<li>Identify calculation needs in your content<\/li>\n<li>Ask AI to help structure the logic and formulas<\/li>\n<li>Design the user interface (AI can mock this up)<\/li>\n<li>Build it in your no-code tool of choice<\/li>\n<\/ol>\n<p>For instance, when building the profitability calculator, I prompted AI with:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cI need a calculator that helps ecommerce owners estimate profitability. It should:<\/p>\n<ul>\n<li>Include key metrics like COGS, shipping, and marketing costs<\/li>\n<li>Calculate gross and net margins<\/li>\n<li>Show breakeven analysis<\/li>\n<\/ul>\n<\/blockquote>\n<div class=\"media\">\n                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Start simple.<\/p>\n<p>A basic calculator that solves one specific problem well is better than a complex tool that confuses users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Use_AI_to_Edit_Your_Draft\"><\/span>7. Use AI to Edit Your Draft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Editing is the difference between good content and exceptional content.<\/p>\n<p>But getting quality edits can be expensive and slow. You either:<\/p>\n<ul>\n<li>Pay editors by the hour<\/li>\n<li>Lose billable time as a freelancer<\/li>\n<li>Wait through lengthy review cycles<\/li>\n<li>Miss issues when editing your own work<\/li>\n<\/ul>\n<p>AI changes this dynamic.<\/p>\n<p>You can get quick, unbiased feedback and try different versions before your editor reviews a draft.<\/p>\n<p>Let me show you how to do this effectively.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_Strategic_Input_First\"><\/span>Get Strategic Input First<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s tempting to jump right into line editing\u2014fixing grammar and polishing sentences.<\/p>\n<p>But start with the big picture.<\/p>\n<p>Here\u2019s how Chris Hanna uses AI for strategic editing:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/chris-hanna.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cI feed the draft, outline, and brief to Claude. Then I ask: What\u2019s missing? Where could we strengthen the argument? Which sections need more evidence?\u201d<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/chris-hanna.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>AI can help by:<\/p>\n<ul>\n<li>Comparing your piece against successful examples<\/li>\n<li>Identifying patterns and gaps<\/li>\n<li>Suggesting structural improvements<\/li>\n<\/ul>\n<p>This approach saves revision time. Why polish paragraphs you might cut or rewrite anyway?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Quick_Quality_Checks\"><\/span>Create Quick Quality Checks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you have your structure solid, create systematic quality checks.<\/p>\n<p>You want to verify your content hits key engagement metrics.<\/p>\n<p>At Backlinko, we track three readability metrics:<\/p>\n<ol>\n<li><strong>Single-Sentence Paragraph Percentage:<\/strong> The ratio of paragraphs with just one sentence.<\/li>\n<li><strong>Visual Break Density:<\/strong> Number of visual elements per 1,000 words. Higher density means better scannability.<\/li>\n<li><strong>Grade Level:<\/strong> We target Grade 7 or below for accessibility.<\/li>\n<\/ol>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Claude \u2013 Content Quality Checker\" alt=\"Claude \u2013 Content Quality Checker\" data-aspect-ratio=\"0.55857142857143\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/claude-content-quality-checker.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>AI can calculate these instantly and suggest specific fixes. Here\u2019s how:<\/p>\n<ol>\n<li>Share your metrics targets with AI<\/li>\n<li>Paste in a section of your content<\/li>\n<li>Ask for both analysis and specific fixes<\/li>\n<\/ol>\n<p>Beyond metrics, use AI to check for:<\/p>\n<ul>\n<li>Redundant ideas and phrases<\/li>\n<li>Passive voice overuse<\/li>\n<li>Transition effectiveness<\/li>\n<li>Brand voice consistency<\/li>\n<li>Technical accuracy<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Test_Critical_Elements\"><\/span>Test Critical Elements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some parts of your content matter more than others.<\/p>\n<p>Your headline determines whether people click.<\/p>\n<p>Your introduction decides if they stay.<\/p>\n<p>Your calls-to-action influence if they convert.<\/p>\n<p>These elements deserve extra attention.<\/p>\n<p>Using headlines as an example, I note 3-5 potential titles.<\/p>\n<p>I Google the topic I\u2019m writing about and screenshot the search results.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 How to use AI for Better Writing\" alt=\"Google SERP \u2013 How to use AI for Better Writing\" data-aspect-ratio=\"1.1585714285714\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/google-serp-how-to-use-ai-for-better-writing.png\" loading=\"lazy\" \/><\/p><\/figure>\n<p>I upload the screenshot to Claude. Then, I ask how my title ideas compare to the top articles.<\/p>\n<p>Claude will make suggestions based on our title guidance, best practices, and differentiators.<\/p>\n<p>Yongi uses a similar process for introductions:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/yongi-barnard.jpeg\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cI write three different openings and ask AI which one creates the strongest hook. Then we discuss why\u2014looking at elements like curiosity, relevance, and emotional pull\u201d.<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2024\/06\/yongi-barnard.jpeg\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>You can also test:<\/p>\n<ul>\n<li>Section transitions<\/li>\n<li>Examples<\/li>\n<li>Proof point placement<\/li>\n<li>Technical explanations<\/li>\n<li>Closing arguments<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Balance_AI_and_Human_Editing\"><\/span>Balance AI and Human Editing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI accelerates the editing process, but human judgment remains essential.<\/p>\n<p>Here\u2019s how to make this work:<\/p>\n<ol>\n<li>Start with AI for broad analysis and quick fixes<\/li>\n<li>Apply your judgment to AI\u2019s suggestions<\/li>\n<li>Test variations of important elements<\/li>\n<li>Verify technical accuracy independently<\/li>\n<li>Maintain your unique voice and perspective<\/li>\n<\/ol>\n<p>Chris Shirlow supports this balance:<\/p>\n<div class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\">\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-sm-down\">\n            <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/chris-shirlow.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">        <\/figure>\n<div class=\"media-body\">\n<blockquote class=\"sc-quote\">\n<p>\u201cAI helps us identify potential issues faster. But we still need human expertise to decide what changes actually serve our readers.\u201d<\/p>\n<\/blockquote>\n<div class=\"media\">\n<figure class=\"sc-picture media-left hidden-md-up\">\n                    <img decoding=\"async\" src=\"https:\/\/backlinko.com\/app\/uploads\/2025\/03\/chris-shirlow.png\" alt=\"| Craig Hordlow\" loading=\"lazy\" title=\"| Craig Hordlow\">                <\/figure>\n<p>                                <cite class=\"sc-name media-body media-middle\"><br \/>\n                                    <\/cite>\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Start_Writing_Smarter_Not_Harder\"><\/span>Start Writing Smarter, Not Harder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pick one project you need to write this week.<\/p>\n<p>Apply just one of these practices\u2014maybe getting AI\u2019s help with audience research or outlining.<\/p>\n<p>That\u2019s all you need to do to start seeing results.<\/p>\n<p>Ready to put these practices to work? Check out our guide on <a title=\"How to Write a Blog Post: The Definitive Guide\" href=\"https:\/\/backlinko.com\/write-a-blog-post\" target=\"_blank\" rel=\"noopener\">how to write a blog post<\/a>.<\/p>\n<p>You\u2019ll see how to combine these AI techniques with proven writing principles to create content that ranks and converts.<\/p>\n<p>The post <a href=\"https:\/\/backlinko.com\/ai-for-writing\" target=\"_blank\" rel=\"noopener\">How to Use AI for Writing Exceptional Content (7 Best Practices)<\/a> appeared first on <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>If you publish writing, you\u2019d be crazy not to use artificial intelligence. It\u2019s like telling a carpenter not to use a drill. You can build a deck without one. But why would you? Writers have always embraced new tools to improve their craft. The challenge with AI, or any technology, is that we want the easy way out. We hope the tech will magically automate everything. And for mediocre content, AI is the perfect solution. But creating exceptional content is HARD. No matter what tool you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-12633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinko"],"featured_image_src":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/03\/writing-tools-timeline-5xSYk3-600x400.png","featured_image_src_square":"https:\/\/craighordlow.com\/wp-content\/uploads\/2025\/03\/writing-tools-timeline-5xSYk3-600x600.png","author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12633"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media\/12634"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}