{"id":12718,"date":"2025-04-07T08:47:37","date_gmt":"2025-04-07T08:47:37","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/seo-vs-sem-differences-in-tactics-costs-and-results\/"},"modified":"2025-04-07T08:47:37","modified_gmt":"2025-04-07T08:47:37","slug":"seo-vs-sem-differences-in-tactics-costs-and-results","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2025\/04\/07\/seo-vs-sem-differences-in-tactics-costs-and-results\/","title":{"rendered":"SEO vs. SEM: Differences in Tactics, Costs, and Results"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/4b\/85\/4b85ca6785bf665b808587c29690e55b\/seo-vs-sem.svg\" alt=\"SEO vs. SEM: Differences in Tactics, Costs, and Results\" width=\"448\" title=\"| Craig Hordlow\"><\/p>\n<p>SEO focuses on unpaid search traffic, while SEM encompasses both unpaid and paid search engine traffic.<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO focuses on unpaid search traffic, while SEM encompasses both unpaid and paid search engine traffic.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-12718","post","type-post","status-publish","format-standard","hentry","category-semrush"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/craig\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=12718"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/12718\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=12718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=12718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=12718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}